Marketing

<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8" /> <link rel="icon" type="image/png" href="/PreBuilt/favicon.svg" sizes="16x16" /> <title>Marketing</title> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="description" content="In the bachelor's degree program in Marketing at Louisiana State University Shreveport, you'll gain a wide range of skills, from quantitative analytics to creative problem solving in an ever-evolving field. 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Secondary (6-12) </a> <a href="/teachlsus" class="dropdown-item" title="Education - TeachLSUS Alt Certification"> Education - TeachLSUS Alt Certification </a> <a href="/academics/undergraduate-programs/english" class="dropdown-item" title="English"> English </a> <a href="/academics/undergraduate-programs/finance" class="dropdown-item" title="Finance "> Finance </a> <a href="/academics/undergraduate-programs/general-business-administration" class="dropdown-item" title="General Business Administration"> General Business Administration </a> <a href="/academics/undergraduate-programs/general-studies" class="dropdown-item" title="General Studies"> General Studies </a> <a href="/academics/undergraduate-programs/history" class="dropdown-item" title="History"> History </a> <a href="/academics/undergraduate-programs/management-and-administration" class="dropdown-item" title="Management & Administration"> Management & Administration </a> <a href="/academics/undergraduate-programs/marketing" 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Leadership Studies </a> <a href="/academics/graduate-studies/master-of-arts-in-liberal-arts" class="dropdown-item" title="Master of Arts in Liberal Arts"> Master of Arts in Liberal Arts </a> <a href="/academics/graduate-studies/master-of-business-administration" class="dropdown-item" title="Master of Business Administration"> Master of Business Administration </a> <a href="/academics/graduate-studies/master-of-education-in-curriculum-and-instruction" class="dropdown-item" title="Master of Education in Curriculum and Instruction"> Master of Education in Curriculum and Instruction </a> <a href="/academics/graduate-studies/master-of-education-in-educational-leadership" class="dropdown-item" title="Master of Education in Educational Leadership"> Master of Education in Educational Leadership </a> <a href="/academics/graduate-studies/master-of-health-administration" class="dropdown-item" title="Master of Health Administration"> Master of Health Administration </a> <a href="/academics/graduate-studies/master-of-public-health" class="dropdown-item" title="Master of Public Health"> Master of Public Health </a> <a href="/academics/graduate-studies/master-of-science-in-applied-behavior-analysis" class="dropdown-item" title="Master of Science in Applied Behavior Analysis"> Master of Science in Applied Behavior Analysis </a> <a href="/academics/graduate-studies/master-of-science-in-biological-sciences" class="dropdown-item" title="Master of Science in Biological Sciences"> Master of Science in Biological Sciences </a> <a href="/academics/graduate-studies/master-of-science-in-clinical-rehab-counseling" class="dropdown-item" title="Master of Science in Clinical Rehab Counseling"> Master of Science in Clinical Rehab Counseling </a> <a href="/academics/graduate-studies/master-of-science-in-computer-systems-technology" class="dropdown-item" title="Master of Science in Computer Systems Technology"> Master of Science in Computer Systems Technology </a> <a 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Memorial Library </a> </div> </li> <li class="nav-item dropdown "> <a href="/undergraduate-admissions" class="nav-link dropdown-toggle" title="Admissions"> Admissions </a> <div class="dropdown-menu" aria-labelledby=""> <div class="submenu-item dropright"> <a class="dropdown-item dropdown-toggle" href="/undergraduate-admissions" id="Undergraduate Admissionsx7099" role="button" aria-haspopup="true" aria-expanded="false">Undergraduate Admissions <span class="icon-caratright _svg"></span></a> <div class="dropdown-menu" aria-labelledby="Undergraduate Admissionsx7099"> <a href="/undergraduate-admissions/first-time-freshmen" class="dropdown-item" title="First Time Freshmen"> First Time Freshmen </a> <a href="/undergraduate-admissions/transfer" class="dropdown-item" title="Transfer"> Transfer </a> <a href="/undergraduate-admissions/adult-and-nontraditional-students" class="dropdown-item" title="Adult and Nontraditional Students"> Adult and Nontraditional Students </a> </div> </div> <div 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<li> <a href="/academics" title="Academics"> Academics </a> </li> <li> <a href="/academics/undergraduate-programs" title="Undergraduate Programs"> Undergraduate Programs </a> </li> <li class="active" aria-current="page">Marketing</li> </ol> </nav> <span class="curve-bottom _curve-white"></span> </div>  <main id="main" class="bottom-pull"> <div class="tray"> <div class="container"> <div class="row"> <div class="col-lg-8 order-2 order-lg-1"> <div class="hgroup _underline"> <h1> Marketing</h1> <h2>Bachelor of Science (B.S.)</h2> </div> <p class="intro-text-alt"><strong>In the bachelor's degree program in Marketing at Louisiana State University Shreveport, you'll gain a wide range of skills, from quantitative analytics to creative problem solving in an ever-evolving field. </strong></p> <p><span class="NormalTextRun SCXW254411780 BCX0">Earn your bachelor’s degree in<span> </span></span><span class="NormalTextRun SCXW254411780 BCX0">m</span><span class="NormalTextRun SCXW254411780 BCX0">arketing</span><span class="NormalTextRun SCXW254411780 BCX0"><span> </span>– with<span> </span></span><span class="NormalTextRun SCXW254411780 BCX0">a</span><span class="NormalTextRun SCXW254411780 BCX0">n optional</span><span class="NormalTextRun SCXW254411780 BCX0"><span> </span>concen</span><span class="NormalTextRun SCXW254411780 BCX0">tration in advertising and design</span><span class="NormalTextRun SCXW254411780 BCX0"><span> </span>or international business – at LSU Shreveport.<span> </span></span><span class="NormalTextRun SCXW254411780 BCX0">Our AACSB-accredited program prepares you</span><span class="NormalTextRun SCXW254411780 BCX0"><span> </span>to engage in key marketing activities such as product design, price<span> </span></span><span class="NormalTextRun SCXW254411780 BCX0">analysis, market communications</span><span class="NormalTextRun SCXW254411780 BCX0"><span> </span>and product placement.</span></p> <h2><span class="NormalTextRun SCXW254411780 BCX0"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW49257359 BCX0"><span class="NormalTextRun SCXW49257359 BCX0">Why LSUS’<span> </span></span><span class="NormalTextRun SCXW49257359 BCX0">m</span><span class="NormalTextRun SCXW49257359 BCX0">arketing</span><span class="NormalTextRun SCXW49257359 BCX0"><span> </span>p</span><span class="NormalTextRun SCXW49257359 BCX0">rogram?</span></span><span class="EOP SCXW49257359 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></span></h2> <p><span class="NormalTextRun SCXW254411780 BCX0"><span class="EOP SCXW49257359 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW99922268 BCX0"><span class="NormalTextRun SCXW99922268 BCX0">Today’s marketing professionals need to be well-rounded and on top of<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">fast-</span><span class="NormalTextRun SCXW99922268 BCX0">changing trends in digital media.<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">At LSUS,<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">you’ll</span><span class="NormalTextRun SCXW99922268 BCX0"><span> </span>get the broad business training and hands-on work experiences to prepare for successful careers in marketing. Depending on your interests and career goals, you can focus your marketing degree with a concentration in advertising des</span><span class="NormalTextRun SCXW99922268 BCX0">ign or international business.<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">The marketing degree is transfer-stu</span><span class="NormalTextRun SCXW99922268 BCX0">dent friendly, allowing you</span><span class="NormalTextRun SCXW99922268 BCX0"><span> </span>to apply<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">more transfer credits towards your degree. With proper planning, you<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">can<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">also<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">easily double</span><span class="NormalTextRun SCXW99922268 BCX0">-major in management and marketing or<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">pursue a minor outside of the School of Business. Either option can enhance your marketability<span> </span></span><span class="NormalTextRun SCXW99922268 BCX0">to employers. </span></span><span class="EOP SCXW99922268 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></span></span></p> <h2><span class="NormalTextRun SCXW254411780 BCX0"><span class="EOP SCXW49257359 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"><span class="EOP SCXW99922268 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW55879112 BCX0"><span class="NormalTextRun SCXW55879112 BCX0">Experiential<span> </span></span><span class="NormalTextRun SCXW55879112 BCX0">learning to prepare for real-world careers</span></span><span class="EOP SCXW55879112 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></span></span></span></h2> <p><span class="NormalTextRun SCXW254411780 BCX0"><span class="EOP SCXW49257359 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"><span class="EOP SCXW99922268 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"><span class="EOP SCXW55879112 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW154645502 BCX0"><span class="NormalTextRun SCXW154645502 BCX0">LSUS marketing majors have opportunities</span><span class="NormalTextRun SCXW154645502 BCX0"><span> </span>to<span> </span></span><span class="NormalTextRun SCXW154645502 BCX0">take part in<span> </span></span><span class="NormalTextRun SCXW154645502 BCX0">intern</span><span class="NormalTextRun SCXW154645502 BCX0">ships</span><span class="NormalTextRun SCXW154645502 BCX0"><span> </span>with well-kno</span><span class="NormalTextRun SCXW154645502 BCX0">wn firms thro</span><span class="NormalTextRun SCXW154645502 BCX0">ughout Louisiana,<span> </span></span><span class="NormalTextRun SCXW154645502 BCX0">such as<span> </span></span><span class="NormalTextRun SCXW154645502 BCX0">Northwestern Mutual, State Farm and Classic Marketing. These internships often lead to job offers for our students.<span> </span></span><span class="NormalTextRun SCXW154645502 BCX0">You’ll</span><span class="NormalTextRun SCXW154645502 BCX0"><span> </span>also benefit from close faculty mentorship and numerous networking and professional development opportunities available through the School of Business.</span></span><span class="EOP SCXW154645502 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></span></span></span></span></p> <div class="right-rail-container _box-alt d-lg-none"> <div class="box"> <div class="content"> <div class="header">Ready to pilot your future?</div> <div class="link-row"> <a href="https://apply.lsus.edu/" target="" class="button _button--lg _background-white _icon-left"> <span class="icon-academics _svg"></span> Apply Now </a> <a href="https://info.lsus.edu/" target="" class="button _button--lg _background-white _icon-left"> <span class="icon-info _svg"></span> Request Info </a> <a href="https://visit.lsus.edu/" target="" class="button _button--lg _background-white _icon-left"> <span class="icon-explore _svg"></span> Visit LSUS </a> </div> </div> <svg class="down-arrow-svg" width="100%" viewBox="0 0 100 100" preserveAspectRatio="none"> <path d="M0 0 L100 0 L50 100 Z"></path> </svg> </div> </div> </div> <div class="col-lg-4 col-xl-3 offset-0 offset-xl-1 order-1 order-lg-2"> <div class="right-rail-container _box-alt _top-offset--up d-none d-lg-block"> <div class="box"> <div class="content"> <div class="header">Ready to pilot your future?</div> <div class="link-row"> <a href="https://apply.lsus.edu/" target="" class="button _button--lg _background-white _icon-left"> <span class="icon-academics _svg"></span> Apply Now </a> <a href="https://info.lsus.edu/" target="" class="button _button--lg _background-white _icon-left"> <span class="icon-info _svg"></span> Request Info </a> <a href="https://visit.lsus.edu/" target="" class="button _button--lg _background-white _icon-left"> <span class="icon-explore _svg"></span> Visit LSUS </a> </div> </div> <svg class="down-arrow-svg" width="100%" viewBox="0 0 100 100" preserveAspectRatio="none"> <path d="M0 0 L100 0 L50 100 Z"></path> </svg> </div> </div> <div class="right-rail-container _right-rail-conntainer--events"> <ul class="event-list"> <li> <div class="date-line"> Degree Type</div> Bachelor of Science (B.S.) </li> <li> <div class="date-line">Program Length</div> Estimated four years for first-time freshmen </li> <li> <div class="date-line"> Availability</div> In person (all) or 100% online (Marketing and International Business concentrations) </li> <li> <div class="date-line"> Concentrations</div> <a href="/Documents/Academics/Business/24-25/Marketing%202024-2025.pdf" target="_blank" class="w-100" title="Marketing"> Marketing </a> <a href="/Documents/Academics/Business/24-25/Marketing%20%28Advertising%20Design%29%202024-2025.pdf" target="_blank" class="w-100" title="Advertising Design"> Advertising Design </a> <a href="/Documents/Academics/Business/24-25/Marketing%20%28Data%20Analytics%29%202024-2025.pdf" target="_blank" class="w-100" title="Data Analytics"> Data Analytics </a> <a href="/Documents/Academics/Business/24-25/Marketing%20%28Hospitality%29%202024-2025.pdf" target="_blank" class="w-100" title="Hospitality"> Hospitality </a> <a href="/Documents/Academics/Business/24-25/Marketing%20%28International%20Business%29%202024-2025.pdf" target="_blank" class="w-100" title="International Business"> International Business </a> <a href="/Documents/Academics/Business/24-25/Marketing%20%28Sales%29%202024-2025.pdf" target="_blank" class="w-100" title="Sales"> Sales </a> </li> </ul> <a href="https://www.lsus.edu/Documents/Academics/Business/24-25/Marketing%20Curriculum.pdf" class="button _outline _icon-left _center" target="_blank"> <span class="icon-calendar _svg svg_calendar"></span> View Curriculum </a> </div> </div> </div> </div> </div> <div class="tray large-stat-container has-color-fade"> <div class="color-fade"></div> <div class="background-image-wrapper"> <div class="background-image" style="background-image: url(/assets/Dev/RNL-Build-Images/lsus-build-041-sub.jpg)" role="img" aria-label=""></div> </div> <div class="container"> <div class="row"> <div class="col-12"> <div class="h1 _underline _text-prime-yellow">Explore the Marketing Bachelor’s Degree at LSUS </div> </div> </div> <div class="row"> <div class="col-12 col-lg-8"> <div class="section has-color-fade"> <p><span data-contrast="auto">A bachelor’s degree in marketing will open many different doors – to careers in business, graduate school and more. These are some of the ways that your undergraduate experience at LSUS will prepare you for success. </span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><b><span data-contrast="auto">Hands-on experience</span></b><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><span data-contrast="auto">Simulations, in-class projects and internships offer opportunities to gain hands-on experience in the business area of your choice.  Internships not only offer valuable on-the-job experience, but also count for three hours of 400-level college credit toward your management and administration major. In the Small Business Creative Advertising class you’ll also get to work with a small business to create ads and other promotional pieces.</span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><b><span data-contrast="auto">Student life</span></b><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><span data-contrast="auto">Student organizations such as the Advertising Club, the Society for Human Resource Management (SHRM), and the Finance Club offer networking opportunities with area professionals and other activities. High-achieving students are invited to join Beta Gamma Sigma, Omicron Delta Kappa, Phi Kappa Phi, or Sigma Iota Epsilon honor societies.</span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><b><span data-contrast="auto">Set up for success</span></b><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><span data-contrast="auto">LSUS’ AACSB accreditation puts our business programs in the top 5 percent of business schools in the world. You’ll be guided by some of the best professors in the area and many classes welcome guest speakers to bring additional perspectives to the classroom</span><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><b><span data-contrast="auto">Financial aid for general business administration students</span></b><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <p><span data-contrast="auto">Each year, LSU Shreveport awards more than $12.4 million in scholarship money to students like you.</span><span data-contrast="auto"> </span><a href="/costs-and-aid" title="Costs and Aid"><span data-contrast="none">Explore the types of financial aid you could qualify for as a marketing major</span></a><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> </div> </div> <div class="col-12 col-lg-3 offset-0 offset-lg-1"> </div> </div> </div> </div> <div class="tray"> <div class="container"> <div class="row"> <div class="col-12"> <div class="center-item"> </div> </div> </div> <div class="tray row tray--info-block"> <div class="col-12 col-md-10 offset-0 offset-md-1"> <div class="info-block"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Marketing/Marketing%20Conc%203.png)" role="img" aria-label=""></div> </div> </div> <div class="text-section"> <h3 class="_text-prime-purple">Marketing</h3> <div class="sub-header"> Marketing <span>Concentration</span></div> <p><section class="pdf_page" aria-label="Page 1"> <div class="textlayer"> <div>Marketing careers are diverse and demand a wide range of characteristics. The positions range from very people-oriented positions to those that are more analytical or quantitative in nature. There are many entry-level positions in marketing where students can gain experience while completing their undergraduate degrees. The highest paying jobs in marketing require a bachelor’s degree or even a master’s degree. Many of the fastest growing positions seek candidates with analytical or quantitative skills. The positions in marketing span a wide range of industries, with marketing opportunities in almost every business or organization. Based on data from the Bureau of Labor Statistics, there are many high paying and fast growing jobs associated with marketing training.</div> <div></div> <div>This program is also available 100% online. Learn more about the <a href="https://online.lsu.edu/online-degree-programs/undergraduate/marketing/.xml" target="_blank" title="lsus online marketing degree" rel="noopener"><strong>Online <em></em>Marketing Degree.</strong></a></div> </div> </section> <section class="pdf_page" aria-label="Page 2"> <div class="textlayer"> <div></div> </div> </section></p> </div> </div> </div> </div> <div class="tray row tray--info-block"> <div class="col-12 col-md-10 offset-0 offset-md-1"> <div class="info-block"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Digital%20Art/Digital%20Arts%20Extra.png)" role="img" aria-label=""></div> </div> </div> <div class="text-section"> <h3 class="_text-prime-purple">Advertising Design</h3> <div class="sub-header"> Marketing <span>Concentration</span></div> <p><section class="pdf_page" aria-label="Page 1"> <div class="textlayer"> <div>A BS in Marketing with a concentration in Advertising Design allows you to combine your artistic and graphic design skills with a solid business core to leverage your abilities into a corporate career in advertising and/or design. The highest career prospects expect solid training in digital design and web applications. Students obtain important business skills while enhancing design and technical applications. Based on data from the Bureau of Labor Statistics, there are many high paying and</div> <div>fast growing jobs associated with the combination of graphic, business and technical skills.</div> </div> </section> <section class="pdf_page" aria-label="Page 2"> <div class="textlayer"> <div></div> </div> </section></p> </div> </div> </div> </div> <div class="tray row tray--info-block"> <div class="col-12 col-md-10 offset-0 offset-md-1"> <div class="info-block"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Marketing/marketing_analytics.png)" role="img" aria-label=""></div> </div> </div> <div class="text-section"> <h3 class="_text-prime-purple">Data Analytics</h3> <div class="sub-header"> Marketing <span>Concentration</span></div> <p><section class="pdf_page" aria-label="Page 1"> <div class="textlayer"> <div>The explosion in the amount of readily available data to organizations has created fatigue and frustration for decision makers. Companies are gathering and storing more data than they can effectively use without the modeling and data analysis performed by data analysts. Decision makers need data transformed into information and visualized to allow them to quickly digest and utilize these results in strategic planning. This process needs to be fast, efficient and accurate. Skills in</div> <div>data analysis and analytics prepares students for high demand jobs that make sense of big data. Based on data from the Bureau of Labor Statistics, there are many high paying and fast growing jobs in data analysis for individuals who have a combined set of skills in business and data analytics.</div> </div> </section> <section class="pdf_page" aria-label="Page 2"> <div class="textlayer"> <div></div> </div> </section></p> </div> </div> </div> </div> <div class="tray row tray--info-block"> <div class="col-12 col-md-10 offset-0 offset-md-1"> <div class="info-block"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Marketing/marketing_hospitality.png)" role="img" aria-label=""></div> </div> </div> <div class="text-section"> <h3 class="_text-prime-purple">Hospitality</h3> <div class="sub-header"> Marketing <span>Concentration</span></div> <p><section class="pdf_page" aria-label="Page 1"> <div class="textlayer"> <div>Few fields are as diverse as hospitality. Many people think of hospitality jobs as low paying positions that require little training, formal education, and experience. Certainly some jobs in hospitality, as with other industries, share those characteristics. However, there are many positions in hospitality for a college-educated candidate that are fast-paced and have exciting long-term career opportunities. Based on data from the Bureau of Labor Statistics, there are many hospitality positions expecting college education and even industry certifications. With a BS in Marketing with a concentration in Hospitality, students can graduate already possessing high demand hospitality industry certifications that will open the door to the high paying and fast growing jobs described by the Bureau of Labor Statistics.</div> </div> </section> <section class="pdf_page" aria-label="Page 2"> <div class="textlayer"> <div></div> </div> </section></p> </div> </div> </div> </div> <div class="tray row tray--info-block"> <div class="col-12 col-md-10 offset-0 offset-md-1"> <div class="info-block"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Management%20and%20Admin/management_business%20intell.png)" role="img" aria-label=""></div> </div> </div> <div class="text-section"> <h3 class="_text-prime-purple">International Business</h3> <div class="sub-header"> Marketing <span>Concentration</span></div> <p><div>A concentration in International Business pairs well with many degrees, including Management, Marketing or General Business. Having specialized training to face a globalized economy offers leverage in the job market. The international business concentration contextualizes the knowledge and skills learned in a business degree program to prepare students for the complexities of working within a cross-cultural and diverse environment. Many people with successful careers in international business study and become proficient in one or more foreign languages.</div> <div></div> <div> <section class="pdf_page" aria-label="Page 1"> <div class="textlayer"> <div>This program is also available 100% online. Learn more about the <a href="https://online.lsu.edu/online-degree-programs/undergraduate/marketing-international-business/" target="_blank" title="lsus online marketing international business degree" rel="noopener"><strong>Online International Business concentration.</strong></a></div> </div> </section> <section class="pdf_page" aria-label="Page 2"> <div class="textlayer"> <div></div> </div> </section> </div> <div></div></p> </div> </div> </div> </div> <div class="tray row tray--info-block"> <div class="col-12 col-md-10 offset-0 offset-md-1"> <div class="info-block"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Marketing/marketing_sales.png)" role="img" aria-label=""></div> </div> </div> <div class="text-section"> <h3 class="_text-prime-purple">Sales</h3> <div class="sub-header"> Marketing <span>Concentration</span></div> <p><div>There are very few entry-level positions with the earning potential of a sales career. According to the Bureau of Labor Statistics, the highest ten percent of sales representatives can earn as much as $125,300 annually. The potential is even greater if the employee has the skills to sell technical or pharmaceutical products, which can be more than $158,580. Sales positions have great variability in salaries with the bottom 10 percent earning an average of $30,530 annually. The ability to achieve great results early in your career is possible in sales, with hard work, tenacity, and determination. The BS in Marketing with a concentration in Sales provides a wide base of training in sales across a number of marketing platforms. Based on data from the Bureau of Labor Statistics, there are many high paying and fast growing jobs in sales, many of which do not require technical training</div></p> </div> </div> </div> </div> </div> </div> <div class="tray"> <div class="container"> <div class="row"> <div class="col-12"> <blockquote class="with-image"> <div class="image-wrapper"> <img src="/Dev/Icons/icon-stat1.svg" alt="" /> </div> <div clas="info"> <div class="quote">“LSUS taught me so much. I learned about teamwork and leadership, both on the field and in the classroom. Those skills are something I use not only in business, but in day-to-day life.” </div> <div class="name">Kelly Boss</div> <div class="position">B.S. in Marketing, 2013 </div> </div> </blockquote> </div> </div> </div> </div> <div class="tray"> <div class="container _breakout-container"> <div class="row"> <div class="col-12"> <div class="info-card-d-flex "> <div class="info-card"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Accounting/Germany.png)" role="img" aria-label=""></div> </div> </div> <div class="content"> <div class="header"> <span class="icon-academics _svg"></span> <a>Study abroad</a> </div> <p><p><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW202666598 BCX0"><span class="NormalTextRun SCXW202666598 BCX0">As an LSUS</span><span class="NormalTextRun SCXW202666598 BCX0"><span> </span>marketing<span> </span></span><span class="NormalTextRun SCXW202666598 BCX0">major, you can take a two-week<span> </span></span><span class="NormalTextRun SCXW202666598 BCX0">university<span> </span></span><span class="NormalTextRun SCXW202666598 BCX0">course studyin</span><span class="NormalTextRun SCXW202666598 BCX0">g<span> </span></span><span class="NormalTextRun SCXW202666598 BCX0">in<span> </span></span><span class="NormalTextRun SCXW202666598 BCX0">Lüneburg, Germany!<span> </span></span></span><a class="Hyperlink SCXW202666598 BCX0" href="https://www.lsus.edu/academic-enrichment/germany-trip" target="_blank" rel="noreferrer noopener"><span data-contrast="none" xml:lang="EN-US" lang="EN-US" class="TextRun Underlined SCXW202666598 BCX0"><span class="NormalTextRun SCXW202666598 BCX0">Learn more about the program</span></span></a><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW202666598 BCX0"><span class="NormalTextRun SCXW202666598 BCX0">.</span></span><span class="EOP SCXW202666598 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p></p> </div> </div> <div class="info-card"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/General%20Business%20Admin/general%20ba_case%20study.png)" role="img" aria-label=""></div> </div> </div> <div class="content"> <div class="header"> <span class="icon-academics _svg"></span> <a>Undergraduate research</a> </div> <p><p><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW33647628 BCX0"><span class="NormalTextRun SCXW33647628 BCX0">Take part in LSUS’ business student research forum. Opportunities include interacting wi</span><span class="NormalTextRun SCXW33647628 BCX0">th actual businesses on live<span> </span></span><span class="NormalTextRun SCXW33647628 BCX0">case studies</span></span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW33647628 BCX0"><span class="NormalTextRun SCXW33647628 BCX0">,<span> </span></span></span><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW33647628 BCX0"><span class="NormalTextRun SCXW33647628 BCX0">working with faculty to analyze data<span> </span></span><span class="NormalTextRun SCXW33647628 BCX0">and<span> </span></span><span class="NormalTextRun SCXW33647628 BCX0">participating with group members in<span> </span></span><span class="NormalTextRun SCXW33647628 BCX0">simulation/modeling research.<span> </span></span></span><a class="Hyperlink SCXW33647628 BCX0" href="https://www.lsus.edu/news-and-events/business-student-research-forum-x12904" target="_blank" rel="noreferrer noopener"><span data-contrast="none" xml:lang="EN-US" lang="EN-US" class="TextRun Underlined SCXW33647628 BCX0"><span class="NormalTextRun SCXW33647628 BCX0" data-ccp-charstyle="Hyperlink">Find out more</span></span></a><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW33647628 BCX0"><span class="NormalTextRun SCXW33647628 BCX0">. </span></span><span class="EOP SCXW33647628 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p></p> </div> </div> <div class="info-card"> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Images/Academics/Undergrad%20program/Management%20and%20Admin/management_salary.png)" role="img" aria-label=""></div> </div> </div> <div class="content"> <div class="header"> <span class="icon-academics _svg"></span> <a>Did you know?</a> </div> <p><p><span data-contrast="auto" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW167255110 BCX0"><span class="NormalTextRun SCXW167255110 BCX0">Though salaries vary by type of position and geographic location, the average national starting salary for an entry level marketing position with a bachelor’s degree is $55,259 (Source: glassdoor.com)</span></span><span class="EOP SCXW167255110 BCX0" data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p></p> </div> </div> </div> </div> </div> </div> </div> <div class="tray"> <div class="container"> <div class="row"> <div class="col-12"> <div class="h1 underline">Where Can a Marketing Degree from LSUS Take You? </div> </div> </div> <div class="row"> <div class="col-12 col-md-6"> <p><span data-contrast="auto">Career opportunities in marketing include search engine marketing, retail management, event marketing and professional sales. When you complete your bachelor’s degree, you might go on to positions such as:</span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Marketing Coordinator</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Marketing Manager</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Sales Manager</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Media Specialist</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Marketing Research Analyst</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Advertising Executive</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":240,"335559740":300}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Social Media Marketing Manager</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":240,"335559740":300}"> </span></li> </ul> </div> <div class="col-12 col-md-6"> <p><span data-contrast="auto">Thinking about a major in marketing? You might also be interested in these undergraduate business programs at LSUS. </span><span data-contrast="auto"> </span><span data-ccp-props="{"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><a href="/academics/undergraduate-programs/management-and-administration" title="Management & Administration "><span data-contrast="auto">Management and Administration</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></a></li> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><a href="/academics/undergraduate-programs/finance" title="Finance (x6966)"><span data-contrast="auto">Finance</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></a></li> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><a href="/academics/undergraduate-programs/accounting" title="Accounting"><span data-contrast="auto">Accounting</span><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}"> </span></a></li> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><a href="/academics/undergraduate-programs/general-business-administration" title="General Business Administration "><span data-ccp-props="{"134233279":true,"201341983":2,"335559738":120,"335559739":120,"335559740":300}">General Business Administration</span></a></li> </ul> </div> </div> </div> </div> <div class="_background-prime-yellow new-curve new-curve--top-n-bottom shift--up"> <div class="container"> <div class="row"> <div class="col-12"> <div class="center-item"> </div> </div> </div> <div class="row"> <div class="col-12"> <div class="center-item"> <div class="h1 underline _underline--center _text--center">What career can I have with a marketing degree from LSUS?</div> </div> </div> </div> <div class="row"> <div class="col-12 col-md-8 offset-0 offset-md-2"> <p class="_text--center"><p><iframe width="300" height="550" style="border: 0; min-width: 100%; width: 1px;" onload="initalizeScripts('widget-f45934f1', 'https://widget.emsicc.com')" id="widget-f45934f1" title="lsus widget" src="https://widget.emsicc.com?hasCareerList=true&hasEmployment=true&hasImages=true&hasJobOpenings=true&hasNationalData=true&hasOutlook=true&hasVisitButton=false&hasWages=true&isHourlyWage=false&labelSet=default&clientId=lsus&locationName=Shreveport&orderCareersBy=None&primaryColor=%23461D7C&programs=lsus005,lsus039&visitButtonColor=%23461D7C&headingText=LSUS%20Pilots%20enter%20these%20career%20fields%20and%20more%3A"></iframe> <script type="text/javascript" src="https://widget.emsicc.com/scripts.js"></script> </p></p> </div> </div> </div> </div> </main> <div id="pre-footer"> <div class="color-fade"></div> <div class="_16-9"> <div class="inner"> <div class="inner-img" style="background-image: url(/assets/Dev/TestImages/IGXTest-CTA-1440x668.jpg)" role="img" aria-label=""></div> </div> </div> <div class="box"> <img src="/Content/img/logos/lsus-anchor-alt@3x.svg" role="presentation" alt="" class="svg _svg-anchor"/> <div class="content"> <div class="header">Stay Close. 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