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https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-768x500.jpg.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-1024x666.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-200x130.jpg.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-538x350.jpg.avif 538w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-350x228.jpg.avif 350w" sizes="(max-width: 1219px) 100vw, 1219px"/> <img width="1219" height="793" src="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg" alt="Google Maps" decoding="async" fetchpriority="high" srcset="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg 1219w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-300x195.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-768x500.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-1024x666.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-200x130.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-538x350.jpg 538w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-350x228.jpg 350w" sizes="(max-width: 1219px) 100vw, 1219px"/> </picture> </noscript> <div class="overlay"></div> </div> <div class="cover-inner-content container"> <div class="content-inner"> <p class="date">27th May 2016</p> <h1>New Local Search Ads Coming to Adwords</h1> <div class="controls-row"> <a href="https://www.seoworks.co.uk/blog" class="back-button">Click to go back to <span>Blog Posts</span></a> <div class="categories"> <p>Posted in:</p> <a href="https://www.seoworks.co.uk/blog?category=uncategorised" class="cat-button">Uncategorised</a> </div> </div> </div> </div> </section> <section class="seoworks-block-post-content"> <div class="post-content-inner container"> <div class="content-holder"> <div class="mobile-navigation-section"> <svg class="cog" xmlns="http://www.w3.org/2000/svg" width="199" height="200" viewBox="0 0 199 200" fill="none"> <path d="M63.3747 0.144651C28.189 0.144652 -8.74228e-06 1.52588e-05 -8.74228e-06 1.52588e-05L-7.58406e-06 26.497L19.7468 26.497C20.6516 38.7593 22.9009 50.885 26.4543 62.6555L8.21095 69.8583L17.6651 94.0989L36.1398 86.9251C42.3098 99.6831 50.0825 111.601 59.2692 122.389L45.3915 136.101L63.6927 154.44L77.6571 140.469C88.221 149.492 99.8772 157.15 112.351 163.263L105.008 181.631L129.062 191.293L136.204 173.272C148.26 176.967 160.693 179.296 173.268 180.214L173.268 200L199 200L199 143.014C123.892 142.807 63.1142 81.8296 63.1145 6.68211C63.1145 4.54153 63.1723 2.40094 63.2879 0.260358" fill="#F1F1F1"/> </svg> <div class="section-content"> <div class="dropdown"> <h4 class="title">Table of Contents</h4> <div class="arrow-holder"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="9" viewBox="0 0 15 9" fill="none"> <path d="M2 2L7.5 7.5L13 2" stroke="#DCDCDC" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> </div> <div class="contents-holder" id="contents-holder"> </div> </div> </div> <p><picture decoding="async" class="alignnone wp-image-2402 size-full"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg.avif 1219w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-300x195.jpg.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-768x500.jpg.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-1024x666.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-200x130.jpg.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-538x350.jpg.avif 538w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-350x228.jpg.avif 350w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201219%20793'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1219px) 100vw, 1219px"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201219%20793'%3E%3C/svg%3E" alt="Google Maps" width="1219" height="793" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg 1219w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-300x195.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-768x500.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-1024x666.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-200x130.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-538x350.jpg 538w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-350x228.jpg 350w" data-lazy-sizes="(max-width: 1219px) 100vw, 1219px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg"/> </picture> <noscript><picture decoding="async" class="alignnone wp-image-2402 size-full"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg.avif 1219w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-300x195.jpg.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-768x500.jpg.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-1024x666.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-200x130.jpg.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-538x350.jpg.avif 538w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-350x228.jpg.avif 350w" sizes="(max-width: 1219px) 100vw, 1219px"/> <img decoding="async" src="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg" alt="Google Maps" width="1219" height="793" srcset="https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps.jpg 1219w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-300x195.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-768x500.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-1024x666.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-200x130.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-538x350.jpg 538w, https://www.seoworks.co.uk/wp-content/uploads/2016/05/GoogleMaps-350x228.jpg 350w" sizes="(max-width: 1219px) 100vw, 1219px"/> </picture> </noscript>At their performance summit earlier this week Google announced new ways for businesses to promote their brands to the increasing number of consumers using mobile devices to perform local searches.</p> <p>The change has been welcomed by owners of brick and mortar businesses wishing to take advantage of the integration of digital devices into our offline lives.</p> <p>It is relatively well known now that more than 50% of all searches take place on mobile devices but the resulting change in the types of searches being performed has received less attention. According to a blog post published by Google a third of all mobile searches are now location based and this number is growing 50% faster than the number of mobile searches in general.</p> <h2>New Google Adwords Features</h2> <p>Google’s new local ads will transverse across both the Google website and the Google Maps app. Businesses who make use of the new Adwords features will be able to stand out above their competition with branded promoted pins on Google Maps.</p> <p>The new local adverts will also give marketers the ability to inform people about special offers available in store. In conjunction with these changes local business pages are being revamped to include information about special offers available and even stock levels.</p> <p>The impact of these adverts, which will result in an increase in the number of shop visitors rather than website traffic, can be measured through the Adwords system.</p> <p>To maximise the return on your investment in Google Adwords we offer a complete <a href="https://www.seoworks.co.uk/google-ppc-pay-per-click-management/">Google Adwords management</a> service.</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><picture decoding="async" itemprop="image"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png.avif" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E" width="100" height="100" alt="Ben Foster" itemprop="image" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png"/> </picture> <noscript><picture decoding="async" itemprop="image"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png.avif"/> <img decoding="async" src="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png" width="100" height="100" alt="Ben Foster" itemprop="image"/> </picture> </noscript></div><div class="saboxplugin-authorname"><a href="https://www.seoworks.co.uk/author/ben/" class="vcard author" rel="author"><span class="fn">Ben Foster</span></a></div><div class="saboxplugin-desc"><div itemprop="description"><p>Ben Foster is a digital practitioner with over 25 years of leadership experience in the technology and digital sector. He is passionate about customer engagement and using technology as an enabler to improve end user experiences.</p> </div></div><div class="clearfix"></div></div></div> <div class="author-box"> <div class="image-section"> <picture class="avatar avatar-96 photo sab-custom-avatar"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png.avif 2x" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E"/> <img alt="" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2096'%3E%3C/svg%3E" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png 2x" height="96" width="96" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png"/> </picture> <noscript><picture class="avatar avatar-96 photo sab-custom-avatar"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png.avif 2x"/> <img alt="" src="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/1.png 2x" height="96" width="96"/> </picture> </noscript> </div> <div class="text-section"> <p class="author-name"><span>Author -</span> Ben Foster</p> <p class="author-description">Ben Foster is a digital practitioner with over 25 years of leadership experience in the technology and digital sector. He is passionate about customer engagement and using technology as an enabler to improve end user experiences.</p> </div> </div> <div class="in-text-cta"> <div class="image-section"> <picture class="attachment-full size-full" decoding="async"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ben.png.avif" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20187'%3E%3C/svg%3E"/> <img width="128" height="187" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20187'%3E%3C/svg%3E" alt="Ben" decoding="async" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ben.png"/> </picture> <noscript><picture class="attachment-full size-full" decoding="async"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ben.png.avif"/> <img width="128" height="187" src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/ben.png" alt="Ben" decoding="async"/> </picture> </noscript> </div> <div class="text-section"> <p class="subtitle"></p> <h3 class="title">Hi! I’m Ben, CEO of The SEO Works</h3> <p class="description">Thanks for taking the time to access this resource. We hope you found it helpful. If you’re ready to take the next step in your digital growth, explore our <a href="/services">services page</a> or book a free website review. 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