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height="22.9305" rx="1.15" transform="rotate(45 19.0532 3.5332)" fill="#8C8F94"/> <rect x="20.4673" y="19.7476" width="2.3" height="22.9305" rx="1.15" transform="rotate(135 20.4673 19.7476)" fill="#8C8F94"/> </svg> </div> </form> </div> </div> </div> </div> </nav> <article id="post-71643" class="post post-71643 type-post status-publish format-standard has-post-thumbnail hentry category-development category-product-features"> <header class="wpblog-page-title-header"> <div class="wpblog__container">  <div class="wpblog-title__row"> <h1 class="wpblog-title__heading wpblog-title__post-title">Meet the Studio Assistant: Your Smart Companion for Building WordPress Sites Locally</h1> </div> <div class="wpblog-post-info">  <div class="wpblog-post-info__date-time"> <span> October 29, 2024  ·  4 mins read</span> </div> <div> </div> </div> </div> </header>  <section class="wpblog__section wpblog__section--edge-to-edge wpblog__section--bottom-spaced"> <div class="wpblog__container"> <article class="wpblog-post-hero">  <figure class="wpblog-post-hero__image"> <img width="1600" height="1000" src="https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=1600&h=1000&crop=1" class="w-full h-auto object-cover wp-post-image" alt="a dark background with dots and Studio Assistant icons" decoding="async" loading="lazy" srcset="https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=1600&h=1000&crop=1 1600w, https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=3200&h=2000&crop=1 3200w, https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=150&h=94&crop=1 150w, https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=300&h=188&crop=1 300w, https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=768&h=480&crop=1 768w, https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=1024&h=640&crop=1 1024w" sizes="(max-width: 1600px) 100vw, 1600px" data-attachment-id="71644" data-permalink="https://wordpress.com/blog/studio-assistant/introducing-studio-assistant-ai/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg" data-orig-size="5720,2000" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="introducing-studio-assistant-ai" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/introducing-studio-assistant-ai.jpg?w=1024" /> </figure>  <div class="wpblog-post-hero__meta-data wpblog--bg-gray">  <div> <p class="wpblog-post-hero__subtitle">POSTED BY</p> </div>  <div class="wpblog-post-hero__author-info-row">  <div class="wpblog-post-hero__author-image"> <img src="https://secure.gravatar.com/avatar/d5a63ce673bfa31e7baabcb34aca74a7?s=80&d=retro" alt="Author Image" /> </div>  <div class="wpblog-post-hero__author-details"> <a href="https://wordpress.com/blog/author/antoniosejas/"> <p class="post-author-name">Antonio Sejas</p> </a> </div> </div>  <div class="wpblog-post-hero__related-reading"> <p class="wpblog-post-hero__subtitle">RELATED READING</p>  <div class="wpblog-post-hero__related-article"> <h3 class="wpblog-post-hero__related-title"> <a href="https://wordpress.com/blog/wordpress-com-domain-bluesky-handle/"> How to Customize Your Bluesky Handle with a Custom Domain From WordPress.com</a> </h3> <p class="wpblog-post-hero__related-author"> Amanda Coopersmith </p> </div>  <div class="wpblog-post-hero__related-article"> <h3 class="wpblog-post-hero__related-title"> <a href="https://wordpress.com/blog/new-wordpress-com-themes-january-2025/"> Hot Off the Press: New WordPress.com Themes for January 2025</a> </h3> <p class="wpblog-post-hero__related-author"> Amanda Coopersmith </p> </div> </div> </div> </article> </div> </section> <div class="post-content entrytext"> <div class="wpblog__container"> <div id="wpblog-post-body"> <p>Get ready to meet your new development best friend: the Studio Assistant. </p> <p>The Studio Assistant is a smart chatbot integrated within <a href="https://developer.wordpress.com/studio/?utm_source=dotcom_blog&utm_medium=blog_post&utm_campaign=assistant">Studio</a>, our free and open source local development app, and<strong> it’s now available for all Studio users</strong> to assist you in building WordPress sites effortlessly.</p> <p>The Assistant leverages WordPress.com infrastructure and our WordPress knowledge base to provide helpful responses using Retrieval Augmented Generation, so you’ll get tailored-to-WordPress responses every time.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button btn-primary text-color-white"><a class="wp-block-button__link has-white-color has-text-color has-link-color wp-element-button" href="https://developer.wordpress.com/studio/?utm_source=dotcom_blog&utm_medium=blog_post&utm_campaign=assistant">Download Studio for free</a></div> </div> <h2 class="wp-block-heading">Your handy development companion</h2> <p>Building WordPress sites locally has never been easier. With the Studio Assistant, you can quickly configure new sites, manage existing sites, and run complex WP-CLI commands—all through a simple and intuitive chat interface.</p> <p>Check out what the Assistant can do directly within the Studio app:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="embed-youtube"><iframe title="Meet the STUDIO ASSISTANT: Your AI Companion for Building WordPress Sites Locally ✨" width="500" height="281" src="https://www.youtube.com/embed/HZ2C4i3qWF4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> </div></figure> <h2 class="wp-block-heading">Why you’ll love the Studio Assistant</h2> <p>There are many reasons to love the Studio Assistant, but here are just a few:</p> <ul class="wp-block-list"> <li>You can speak to the Assistant in any language, and it will respond in the same language, so that you can learn in the language that’s best for you.</li> <li>The Assistant gives you the ability to open site files with just one click, so you won’t need to go digging in your site files manually.</li> <li>The Assistant uses context about your specific site (like what themes and plugins are installed) to give you tailored responses and suggestions.</li> </ul> <p>But seeing is believing, right? Here are some exciting use cases for the Assistant:</p> <h3 class="wp-block-heading">Ask and discover</h3> <p>Say you’re looking for an SEO plugin but are unsure of your options. Ask the Assistant, and you’ll get specific recommendations.</p> <figure class="wp-block-image size-full"><img data-attachment-id="71646" data-permalink="https://wordpress.com/blog/studio-assistant/studio-assistant-seo-plugin/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png" data-orig-size="1400,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="studio-assistant-seo-plugin" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png?w=1024" width="1400" height="993" src="https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png" alt="The Studio Assistant's response to 'what SEO plugin should I install?'" class="wp-image-71646" srcset="https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png 1400w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png?w=150&h=106 150w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png?w=300&h=213 300w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png?w=768&h=545 768w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-seo-plugin.png?w=1024&h=726 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <h3 class="wp-block-heading">Code and content blocks written for you</h3> <p>When you ask the Assistant to write posts or code, it will provide you with Gutenberg blocks or code that you can simply copy and paste.</p> <figure class="wp-block-image size-full"><img data-attachment-id="71647" data-permalink="https://wordpress.com/blog/studio-assistant/screenshot-31/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg" data-orig-size="1400,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"Screenshot","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Screenshot","orientation":"1"}" data-image-title="Screenshot" data-image-description="" data-image-caption="<p>Screenshot</p> " data-medium-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg?w=1024" width="1400" height="993" src="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg" alt="The Studio Assistant's response generating block code with a copy button" class="wp-image-71647" srcset="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg 1400w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg?w=150&h=106 150w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg?w=300&h=213 300w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg?w=768&h=545 768w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-generation.jpg?w=1024&h=726 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <h3 class="wp-block-heading">Tailored to your site</h3> <p>Moreover, the Studio Assistant is trained on WordPress-specific documentation and has access to a bunch of context about your site; therefore, it’s able to respond with site-specific information and recommendations.</p> <figure class="wp-block-image size-full"><img data-attachment-id="71648" data-permalink="https://wordpress.com/blog/studio-assistant/screenshot-32/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg" data-orig-size="1400,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"Screenshot","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Screenshot","orientation":"1"}" data-image-title="" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg?w=1024" loading="lazy" width="1400" height="993" src="https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg" alt="The Studio Assistant's response to 'what plugins do I have installed and what versions are they?'" class="wp-image-71648" srcset="https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg 1400w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg?w=150&h=106 150w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg?w=300&h=213 300w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg?w=768&h=545 768w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-what-plugins.jpg?w=1024&h=726 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <h3 class="wp-block-heading">WP-CLI commands with just one click</h3> <p>The Assistant is extra slick because you can run commands inline, removing the steps of installing WP-CLI and running commands in your terminal––simply click <strong>Run</strong>, and your recommended commands will be run for you:</p> <figure class="wp-block-image size-full"><img data-attachment-id="71649" data-permalink="https://wordpress.com/blog/studio-assistant/studio-assistant-update-wordpress-version/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png" data-orig-size="1400,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="studio-assistant-update-wordpress-version" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png?w=1024" loading="lazy" width="1400" height="993" src="https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png" alt="The Studio Assistant's response to 'Update my WordPress version to 6.7-RC1'" class="wp-image-71649" srcset="https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png 1400w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png?w=150&h=106 150w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png?w=300&h=213 300w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png?w=768&h=545 768w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-update-wordpress-version.png?w=1024&h=726 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <h3 class="wp-block-heading">Elevate your expertise</h3> <p>You’ll also get a handy output about what the suggested commands do, helping you learn as you use the tool. This aligns with <a href="https://wordpress.com/blog/developer-roadmap/">our desire</a> to continue giving developers more ways to level-up their development skills and knowledge.</p> <figure class="wp-block-image size-full"><img data-attachment-id="71650" data-permalink="https://wordpress.com/blog/studio-assistant/studio-assistant-block-bindings-api/" data-orig-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png" data-orig-size="1400,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="studio-assistant-block-bindings-api" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png?w=300" data-large-file="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png?w=1024" loading="lazy" width="1400" height="993" src="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png" alt="The Studio Assistant's response to 'how can I use the block bindings API?'" class="wp-image-71650" srcset="https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png 1400w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png?w=150&h=106 150w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png?w=300&h=213 300w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png?w=768&h=545 768w, https://en-blog.files.wordpress.com/2024/10/studio-assistant-block-bindings-api.png?w=1024&h=726 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>And if that isn’t enough to convince you to incorporate the Studio Assistant into your development workflow, here’s what <a href="https://x.com/hoanghxn">Hoang Hxn</a> said after he got early access to the feature:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><em>After more than two months of using the Studio Assistant, it has become a great tutor that has helped me learn WordPress 100 times faster. I can ask questions in my native language, and the Studio Assistant can return Vietnamese results, in both complex terms and simple, easy-to-understand language for beginners like me.</em><br><br><em>In addition, I can execute CLI commands directly and quickly without knowing the technicalities, and I can create sample posts and pages quickly. I can also ask questions for beginners (like “what is the purpose of WordPress plugins?”) without being afraid that they’re “too beginner.”</em><br><br><em>The Studio Assistant answers these basic questions quickly, accurately, and directly in the Studio app; it prevents me from having to go to forums and wait for my questions to be answered.</em></p> </blockquote> <h2 class="wp-block-heading">Ready to get started with the Studio Assistant?</h2> <p>We thought you might be.</p> <p>Start leveraging Studio Assistant’s powerful capabilities in just a few steps:</p> <ol class="wp-block-list"> <li><a href="https://developer.wordpress.com/studio/?utm_source=dotcom_blog&utm_medium=blog_post&utm_campaign=assistant">Download and install Studio</a>––for free on Windows and Mac.</li> <li>Login with your WordPress.com account (free or paid).</li> <li>Create a new Studio site.</li> <li>Click on the Assistant tab.</li> <li>Start chatting.</li> </ol> <h2 class="wp-block-heading">Let us know what you think!</h2> <p>We’re thrilled to finally share the Studio Assistant with you. <strong>We’d love to hear about some of the tasks you hope to automate with the Studio Assistant in the comments below</strong>.</p> <p>As a reminder, <a href="https://developer.wordpress.com/studio/?utm_source=dotcom_blog&utm_medium=blog_post&utm_campaign=assistant">Studio</a> is a free, open source tool, so we welcome any and all feedback in GitHub. Explore other Issues and create your own <a href="https://github.com/Automattic/studio/issues">here</a>.</p> <p>You can also <a href="https://developer.wordpress.com/docs/developer-tools/studio/assistant/">explore the Studio documentation</a> for more tips on using the Assistant.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button btn-primary text-color-white"><a class="wp-block-button__link has-white-color has-text-color has-link-color wp-element-button" href="https://developer.wordpress.com/studio/?utm_source=dotcom_blog&utm_medium=blog_post&utm_campaign=assistant">Download Studio for free</a></div> </div> <div id="jp-post-flair" class="sharedaddy sd-like-enabled sd-sharing-enabled"><div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-bluesky"><a rel="nofollow noopener noreferrer" 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Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/blog\/studio-assistant\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } const fireHubspot = () => { if ( config.currentPageLocale !== 'es' ) { return; } kit.loadHubSpot( 145630858 ); // TODO: Identify user via email } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); 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