CINXE.COM

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" > <html lang="EN-US"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://advertising.microsoft.com:80/hotmail","20081218212714","https://web.archive.org/","web","/_static/", "1229635634"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Hotmail Advertising - Microsoft Advertising</title> <meta name="description" content="Hotmail ads allow you to target the audience most likely to respond to your advertising."> <meta name="keywords" content="hotmail ads, advertising, ads products, advertise online, msn advertising"> <meta name="verify-v1" content="K79X5GJYMqSolHOr+qk+5gi8RX3HgFkfqSDF3zEDlTA="> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="Content-Language" content="EN-US"> <meta name="geo.region" content="US"> <meta name="Country" content="US"> <meta name="Location" content="US"> <meta name="ROBOTS" content="Location.US"> <meta name="MSNBOT" content="Location.US"> <meta name="robots" content="index, follow"> <base href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/pages/"><script language="javascript" type="text/javascript"> var MarketBaseURL="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com"; var CountryCode="US"; var LanguageCode="EN"; var CurrentPageID="1135"; </script><script src="/web/20081218212714js_/http://advertising.microsoft.com/includes/common.js" language="javascript" type="text/javascript"></script><script src="/web/20081218212714js_/http://advertising.microsoft.com/includes/forms.js" language="javascript" type="text/javascript"></script><script src="/web/20081218212714js_/http://advertising.microsoft.com/includes/CreativeShowcaseSearch.js" language="javascript" type="text/javascript"></script><script src="/web/20081218212714js_/http://advertising.microsoft.com/includes/swfobject.js" language="javascript" type="text/javascript"></script><link rel="shortcut icon" href="/web/20081218212714im_/http://advertising.microsoft.com/img/favicon.ico"> <link rel="icon" type="image/ico" href="/web/20081218212714im_/http://advertising.microsoft.com/img/favicon.ico"> <link rel="stylesheet" type="text/css" href="/web/20081218212714cs_/http://advertising.microsoft.com/includes/mainstyle.css"> <link rel="stylesheet" type="text/css" href="/web/20081218212714cs_/http://advertising.microsoft.com/includes/print.css" media="print"> <meta name="PageID" content="1135"> <meta name="MarketName" content="en-us"> <meta name="MarketID" content="34"> </head> <body> <table class="Wrapper0" cellpadding="0" cellspacing="0"><tr><td class="Wrapper0"> <table class="Wrapper1" cellpadding="0" cellspacing="0"><tr><td class="Wrapper1"> <table cellpadding="0" cellspacing="0" class="HeaderNav noprint" width="100%"> <tr> <td nowrap style="padding:7px 5px 5px 0px"> <form method="GET" action="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/Home/SiteSearch.aspx" name="livesearch_form" id="livesearch_form" action_site="http://advertising.microsoft.com/Home/SiteSearch.aspx" action_web="http://search.live.com/results.aspx" onsubmit="return LiveSearch_Submit('');"><input type="hidden" name="mkt" id="mkt" value="en-US"><table cellpadding="0" cellspacing="0"> <tr> <td><input type="text" size="30" value="Search using Live Search" id="q" name="q" defaulttext="Search using Live Search" onfocus="LiveSearch_TextBoxFocus(this);" onblur="LiveSearch_TextBoxBlur(this);" class="WebSearchTextBox_Default"></td> <td><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/LiveSearch_SiteSearchButton.gif" alt="" style="cursor:pointer;" onclick="LiveSearch_Site('');"></td> <td><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/spacer.gif" alt="" width="4px" height="1px"></td> <td><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/LiveSearch_WebSearchButton_Cap.gif" alt=""></td> <td nowrap><a href="javascript:LiveSearch_Web('');" onclick="return LiveSearch_Validate('');" class="WebSearch">Web</a></td> <td><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/LiveSearch_WebSearchButton_Cap.gif" alt=""></td> </tr> </table> </form> </td> <td class="HeaderNav_Links" style="padding:5px 5px 5px 5px"> <table cellpadding="0" cellspacing="0" align="right" style="text-align:right;"> <tr> <td> <table cellpadding="0" cellspacing="0"> <tr> <th class="HeaderNav_Link" nowrap>United States</th> <td nowrap style="padding:3px;"> <div style="position:relative;z-index:100000;"><a href="javascript:MarketSelector_On();" class="MarketSelectorLink">Change Location</a><div id="MarketSelector_On" name="MarketSelector_On" style="display:none;position:absolute;top:-1;left:-1;z-index:200000;" onmouseout="MarketSelector_OnMouseOut(event);"> <div><a href="javascript:MarketSelector_Off();" class="MarketSelectorLink_On">Change Location</a></div> <table cellpadding="0" cellspacing="0" style="width:150px"> <tr> <td class="MarketSelector_List"><select class="MarketSelector_List" id="MarketSelector_List" name="MarketSelector_List" size="41" onchange="MarketSelector_Change(this);"><option value="http://mediacentre.ninemsn.com.au" newbrowser="0" title="http://mediacentre.ninemsn.com.au">Australia</option> <option value="http://werbung.at.msn.com/default.aspx" newbrowser="0" title="http://werbung.at.msn.com/default.aspx">Austria</option> <option value="http://advertising.microsoft.com/belux/nl" newbrowser="0" title="http://advertising.microsoft.com/belux/nl">Belgium: Dutch</option> <option value="http://advertising.microsoft.com/belux/fr" newbrowser="0" title="http://advertising.microsoft.com/belux/fr">Belgium: French</option> <option value="http://advertising.microsoft.com/brasil" newbrowser="0" title="http://advertising.microsoft.com/brasil">Brazil</option> <option value="http://advertising.microsoft.com/canada/en" newbrowser="0" title="http://advertising.microsoft.com/canada/en">Canada: English</option> <option value="http://advertising.microsoft.com/canada/fr" newbrowser="0" title="http://advertising.microsoft.com/canada/fr">Canada: French</option> <option value="http://advertise.sympatico.msn.ca/home" newbrowser="0" title="http://advertise.sympatico.msn.ca/home">Canada: Sympatico/MSN</option> <option value="http://advertising.microsoft.com/china" newbrowser="0" title="http://advertising.microsoft.com/china">China</option> <option value="http://advertising.microsoft.com/danmark" newbrowser="0" title="http://advertising.microsoft.com/danmark">Denmark</option> <option value="http://mainosta.fi.msn.com" newbrowser="0" title="http://mainosta.fi.msn.com">Finland</option> <option value="http://advertising.microsoft.com/france" newbrowser="0" title="http://advertising.microsoft.com/france">France</option> <option value="http://advertising.microsoft.com/deutschland" newbrowser="0" title="http://advertising.microsoft.com/deutschland">Germany</option> <option value="http://server1.msn.co.in/advertise" newbrowser="0" title="http://server1.msn.co.in/advertise">India</option> <option value="http://advertising.microsoft.com/asia" newbrowser="0" title="http://advertising.microsoft.com/asia">Indonesia</option> <option value="http://advertising.ie.msn.com/default.aspx" newbrowser="0" title="http://advertising.ie.msn.com/default.aspx">Ireland</option> <option value="http://advertising.microsoft.com/italia" newbrowser="0" title="http://advertising.microsoft.com/italia">Italy</option> <option value="http://advertising.microsoft.com/japan" newbrowser="0" title="http://advertising.microsoft.com/japan">Japan</option> <option value="http://ads.kr.msn.com" newbrowser="0" title="http://ads.kr.msn.com">Korea</option> <option value="http://advertising.microsoft.com/asia" newbrowser="0" title="http://advertising.microsoft.com/asia">Malaysia</option> <option value="http://advertising.microsoft.com/mexico" newbrowser="0" title="http://advertising.microsoft.com/mexico">Mexico</option> <option value="http://advertising.microsoft.com/nederland" newbrowser="0" title="http://advertising.microsoft.com/nederland">Netherlands</option> <option value="mailto:nzsales@ninemsn.com.au" newbrowser="0" title="mailto:nzsales@ninemsn.com.au">New Zealand</option> <option value="http://advertising.microsoft.com/norge" newbrowser="0" title="http://advertising.microsoft.com/norge">Norway</option> <option value="http://advertising.microsoft.com/asia" newbrowser="0" title="http://advertising.microsoft.com/asia">Philippines</option> <option value="http://arabia.msn.com/channels/advantage" newbrowser="0" title="http://arabia.msn.com/channels/advantage">Saudi Arabia</option> <option value="http://advertising.microsoft.com/singapore" newbrowser="0" title="http://advertising.microsoft.com/singapore">Singapore</option> <option value="http://advertising.za.msn.com/default.aspx" newbrowser="0" title="http://advertising.za.msn.com/default.aspx">South Africa</option> <option value="http://advertising.microsoft.com/espana" newbrowser="0" title="http://advertising.microsoft.com/espana">Spain</option> <option value="http://advertising.microsoft.com/sverige" newbrowser="0" title="http://advertising.microsoft.com/sverige">Sweden</option> <option value="http://www.fr.msn.ch/werbung" newbrowser="0" title="http://www.fr.msn.ch/werbung">Switzerland: French</option> <option value="http://werbung.ch.msn.com" newbrowser="0" title="http://werbung.ch.msn.com">Switzerland: German</option> <option value="http://advertising.microsoft.com/taiwan" newbrowser="0" title="http://advertising.microsoft.com/taiwan">Taiwan</option> <option value="http://advertising.microsoft.com/asia" newbrowser="0" title="http://advertising.microsoft.com/asia">Thailand</option> <option value="http://www.msn.com.tr/reklamyayini" newbrowser="0" title="http://www.msn.com.tr/reklamyayini">Turkey</option> <option value="http://advertising.microsoft.com/uk" newbrowser="0" title="http://advertising.microsoft.com/uk">United Kingdom</option> <option value="http://advertising.microsoft.com" newbrowser="0" title="http://advertising.microsoft.com" selected>United States</option> <optgroup label="---"></optgroup> <option value="http://advertising.microsoft.com/asia" newbrowser="0" title="http://advertising.microsoft.com/asia">Asia</option> <option value="http://advertising.microsoft.com/europe" newbrowser="0" title="http://advertising.microsoft.com/europe">Europe</option> <option value="http://advertising.microsoft.com/latinoamerica" newbrowser="0" title="http://advertising.microsoft.com/latinoamerica">Latin America</option></select></td> </tr> </table> </div> </div> </td> <td class="HeaderNav_Divider">|</td> <td class="HeaderNav_Link" nowrap><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertise-on-msn">Contact Sales</a></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <div id="TopNav" style="position:relative;"> <div style="position:relative;" id="TopNavBanner"><img src="/web/20081218212714im_/http://advertising.microsoft.com/wwimages/global/Banners/DefaultPageBanner.jpg" alt="" width="760px" height="108px"></div> <div style="position:relative;top:-4px;" id="TopNavTabs"> <table cellpadding="0" cellspacing="0"> <tr> <td nowrap valign="top"><a accesskey="1" href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/home/home" onclick="Omniture_NavigationFramework_Set('topnav','TopNav','Home');">Home</a></td> <td nowrap valign="top"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/TabShim.gif" alt=""></td> <td nowrap valign="top"><a accesskey="2" href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertising-online" onclick="Omniture_NavigationFramework_Set('topnav','TopNav','About Us');">About Us</a></td> <td nowrap valign="top"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/TabShim.gif" alt=""></td> <td nowrap valign="top"><a accesskey="3" href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertising" class="selected" onclick="Omniture_NavigationFramework_Set('topnav','TopNav','Advertise');">Advertise</a></td> <td nowrap valign="top"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/TabShim.gif" alt=""></td> <td nowrap valign="top"><a accesskey="4" href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertising-case-studies" onclick="Omniture_NavigationFramework_Set('topnav','TopNav','Research Library');">Research Library</a></td> <td nowrap valign="top"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/TabShim.gif" alt=""></td> <td nowrap valign="top"><a accesskey="5" href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/creative-advertising" onclick="Omniture_NavigationFramework_Set('topnav','TopNav','Creative Inspiration');">Creative Inspiration</a></td> <td nowrap valign="top"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/TabShim.gif" alt=""></td> <td nowrap valign="top"><a accesskey="6" href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/msn-advertising-news" onclick="Omniture_NavigationFramework_Set('topnav','TopNav','News & Events');">News & Events</a></td> <td nowrap valign="top"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/TabShim.gif" alt=""></td> </tr> </table> </div> </div> <div id="Breadcrumb"><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/home/home" onclick="Omniture_NavigationFramework_Set('breadcrumb','Breadcrumb','Home');">Home</a><span class="Breadcrumb_Divider">></span><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertising" onclick="Omniture_NavigationFramework_Set('breadcrumb','Breadcrumb','Advertise');">Advertise</a><span class="Breadcrumb_Divider">></span><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/media-properties" onclick="Omniture_NavigationFramework_Set('breadcrumb','Breadcrumb','Media Properties');">Media Properties</a><span class="Breadcrumb_Divider">></span><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertise/msn" onclick="Omniture_NavigationFramework_Set('breadcrumb','Breadcrumb','MSN');">MSN</a></div> <table cellpadding="0" cellspacing="0" border="0" id="PageHeader"> <tr> <td valign="middle" class="PageHeader_Column1"> <div class="HeaderLogo"><img src="/web/20081218212714im_/http://advertising.microsoft.com/WWImages/en-us/Advertise/MSN Sites/Hotmail/logo_25H_hotmail.gif" border="0" alt="Hotmail" title="Hotmail"></div> </td> </tr> </table> <table cellpadding="0" cellspacing="0" width="100%"> <tr> <td id="LeftBar"> <div id="LeftNav"> <h3 class="LeftNav"><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertise/msn" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','MSN');">MSN</a></h3> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/Astrology" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Astrology');">Astrology</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/Autos" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Autos');">Autos</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/Careers" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Careers');">Careers</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/city-guides" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','City Guides');">City Guides</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/delish" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Delish');">Delish</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/Encarta" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Encarta');">Encarta</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/entertainment" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Entertainment');">Entertainment</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/Fox-Sports" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','FOX Sports');">FOX Sports</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/games" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Games');">Games</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/groups" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Groups');">Groups</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/health-fitness" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Health & Fitness');">Health & Fitness</a></div> <div class="selected "><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/hotmail" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Hotmail');">Hotmail</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/latino" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Latino');">Latino</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/lifestyle" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Lifestyle');">Lifestyle</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/msn-home-page" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','MSN Home Page');">MSN Home Page</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/mobile" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','MSN Mobile');">MSN Mobile</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/msn-money" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','MSN Money');">MSN Money</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/msn-originals" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','MSN Originals');">MSN Originals</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/msn-video" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','MSN Video');">MSN Video</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/msnbc" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','msnbc.com');">msnbc.com</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/real-estate" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Real Estate');">Real Estate</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/run-of-network" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Run of Network');">Run of Network</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/shopping" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Shopping');">Shopping</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/tech-gadgets" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Tech & Gadgets');">Tech & Gadgets</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/travel" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Travel');">Travel</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/weather" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Weather');">Weather</a></div> <div class=""><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/yellow-pages" onclick="Omniture_NavigationFramework_Set('leftnav','LeftNav','Yellow Pages');">Yellow Pages</a></div> </div> <div><img class="spacer" src="/web/20081218212714im_/http://advertising.microsoft.com/img/spacer.gif" alt=""></div> </td> <td id="ContentBody"> <table class="PageTemplate_subproperty" cellpadding="0" cellspacing="5" border="0"> <tr> <td class="column1"> <table cellpadding="0" cellspacing="0" class="MultiTab_Container"> <tr> <td> <table cellpadding="0" cellspacing="0" class="MultiTab_Selected"> <tr> <td> <div><a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/hotmail?tab=overview">Overview</a></div> </td> </tr> </table> </td> <th> </th> </tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="100%" class="MultiTab_Body"> <tr> <td class="MultiTab_InnerBody"> <table cellpadding="0" cellspacing="0" border="0" id="Subproperty_Tab_Overview"> <tr> <td> <div class="GRAY_SUB_BOX"> <table cellpadding="0" cellspacing="0" border="0" style="width:1px;"> <tr> <td> <table class="GRAY_SUB_BOX" cellpadding="0" cellspacing="0"> <tr> <td><img src="/web/20081218212714im_/http://advertising.microsoft.com/WWImages/en-us/Advertise/MSN/Hotmail/windows-live-hotmail-228w.jpg" class="border" alt="Windows Live Hotmail" title="Windows Live Hotmail"><div>Visit: <a target="_blank" href="https://web.archive.org/web/20081218212714/http://mail.live.com/">mail.live.com</a></div> <div>Contact: <a href="https://web.archive.org/web/20081218212714/http://advertising.microsoft.com/advertise-on-msn">Microsoft Ad Rep in Your Area</a></div> </td> </tr> </table> </td> </tr> </table> </div><div>Since the worldwide debut of MSN Hotmail 12 years ago, our e-mail audience has grown to 26,371,000 unique users, yielding over 6 billion page views.<sup>1</sup> To support this worldwide audience, we have migrated MSN Hotmail to the next generation offering—<a href="/web/20081218212714/http://advertising.microsoft.com/windows-live-hotmail">Windows Live Hotmail</a>. <br/> <br/> Developed with the help of over 20 million beta users worldwide, Windows Live Hotmail uses the latest web technologies and offers new consumer features and advertising enhancements, reaching an audience of over 26 million users in the United States.<sup>1<br/> </sup></div> <br/> <h5 class="SubHeader1">Why Advertise on Windows Live Hotmail?</h5> <ul> <li><strong>A valuable audience. </strong>The Hotmail audience is differentiated from that of Yahoo! Mail and AOL Mail, with more 18- to 24-year-olds, grocery influencers, and business decision makers. Market to consumers with more online experience and greater access from school and work.<sup>2 </sup></li> <li><b>Achieve broad reach, or target for refined messaging. </b>With site-wide roadblocks across Windows Live Hotmail you can achieve mass scale and frequency in very short time periods. NBC said,“Hotmail was an important vehicle to spread the word about <i>The Biggest Loser</i> finale. We needed mass reach and an ability to gain mindshare in a very short time period. This is where people are discussing their entertainment choices and we wanted our messaging next to those conversations.” </li> <li><b>Put your message at the point of influence. </b>Place your message where people are influencing each other’s decisions, seeking advice, or debating their next major purchase with trusted friends and family. Take your message where people discuss plans for their weekends, holiday purchases, and vacations.<sup>1</sup> DaimlerChrysler has seen the benefits of Hotmail. “We had always thought of Hotmail as a great place for reach advertising, but this pilot advertising program confirms that we can also attain a high frequency very rapidly. Now that we’ve seen we can achieve key brand objectives in a one-day program on Hotmail, we will be considering additional uses–especially when we are launching a new vehicle or promotional campaign,” said Jay Kuhnie, DaimlerChrysler, Director of Jeep Communications.</li> </ul> <p> </p> <p> <table style="width: 100%; border-collapse: collapse" bordercolor="#cccccc" cellspacing="0" cellpadding="5" bgcolor="#f3f3f3" border="1"> <tbody> <tr> <td valign="top" width="100%"> <h5 class="SubHeader1" align="left">Hotmail: Marketing at the Point of Influence<sup>1</sup></h5> <p align="left">Align your message next to key conversations. Hotmail background:</p> </td> </tr> </tbody> </table> </p> <p> <table style="width: 100%; border-collapse: collapse; height: 86px; valign: top" bordercolor="#cccccc" cellspacing="0" cellpadding="2" border="1"> <tbody> <tr> <td> <table style="width: 100%; border-collapse: collapse" bordercolor="#cccccc" cellspacing="0" cellpadding="2" align="center" border="0"> <tbody> <tr> <td> <ul> <li> <div>53.8% of users are female</div> </li> </ul> </td> <td> <ul> <li> <div>51.1% of users have graduated from college or higher</div> </li> </ul> </td> </tr> <tr> <td> <ul> <li> <div>46.2% of users are male</div> </li> </ul> </td> <td> <ul> <li>61.8% of users have purchased online in the past 30 days</li> </ul> </td> </tr> <tr> <td> <ul> <li> <div>67.3% of users are ages 25-54</div> </li> </ul> </td> <td> <ul> <li>96.1% of users access the web from home</li> </ul> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </p> <div></div> <p> </p> <h5 class="SubHeader1">Read More about Hotmail Advertising Successes</h5> <span></span> <p><a></a><a href="/web/20081218212714/http://advertising.microsoft.com/research/jeep-hotmail-case-study"><strong>Jeep Shifts Awareness into High Gear</strong></a> – A one-day roadblock on Hotmail delivered the same brand awareness as a full campaign. </p> <p> </p> <p><a></a><a href="/web/20081218212714/http://advertising.microsoft.com/research/cingular-case-study"><strong>Cingular Dials Up Brand Impact</strong></a> – Through advertising on Hotmail, unaided brand awareness increased by 23 percent among people in the market to purchase in the next 3 months.</p> <p> </p> <p><a></a><a href="/web/20081218212714/http://advertising.microsoft.com/research/nbc-case-study"><strong>NBC Pumps Up Awareness for Show Finale</strong></a> – Frequent reality TV viewers who were exposed to NBC’s Hotmail campaign four or more times showed an 8.2 percent increase in intent to watch <i>The Biggest Loser</i> finale.</p> <div> <div> <div language="JavaScript" id="_com_3"><br/> <p>Learn how to connect with this influential audience. <a href="/web/20081218212714/http://advertising.microsoft.com/advertise-on-msn">Contact a sales representative today.</a></p> </div> </div> </div> <p> </p> <div><a href="/web/20081218212714/http://advertising.microsoft.com/advertise-on-msn" target="_self"><br/> <img width="115" height="21" alt="Contact Sales" src="/web/20081218212714im_/http://advertising.microsoft.com/wwimages/en-us/researchlibrary/researchreport/button_contactSales_body_115x21.jpg" defaultalttext="Contact Sales"/></a></div> <div><br/> <p><span class="Footnote"><br/> 1. @Plan, Summer 2008.<br/> 2. @Plan, Winter 2006-2007. <p> </p> </span></p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> </div></td> </tr> </table> </td> </tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td nowrap="true" align="left" valign="top"> <div class="PrintEmailAndDocumentVersion noprint"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='Print';s.products='Content Saved Type;Print';s.tl(this,'o','Print');}catch(e){;}printPage();return false;"><img border="0" src="/web/20081218212714im_/http://advertising.microsoft.com/img/icon_print.gif" alt="Print"></a></td> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='Print';s.products='Content Saved Type;Print';s.tl(this,'o','Print');}catch(e){;}printPage();return false;">Print</a></td> <td nowrap="true"><span class="LinkDividerPipe">|</span></td> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='E-mail';s.products='Content Saved Type;E-mail';s.tl(this,'o','E-mail');}catch(e){;}emailPage();return false;"><img border="0" src="/web/20081218212714im_/http://advertising.microsoft.com/img/icon_email.gif" alt="E-mail"></a></td> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='E-mail';s.products='Content Saved Type;E-mail';s.tl(this,'o','E-mail');}catch(e){;}emailPage();return false;">E-mail</a></td> </tr> </table> </div> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <div style="display:none;"><script language="javascript" type="text/javascript"></script><script language="JavaScript" type="text/javascript" src="/web/20081218212714js_/http://advertising.microsoft.com/includes/s_code.aspx"></script><script language="JavaScript" type="text/javascript"> var s_prop1="Advertise"; var s_prop2="Media Properties"; var s_prop3="MSN"; var s_prop14="Hotmail"; var s_prop15=""; if(s_prop14=="") { s_prop14="Overview"; } else { if(s_prop15=="") { s_prop15="Overview"; } } s_hier1=omniture_clean(s_prop1); if(omniture_trim(s_prop2)!='') s_hier1=s_hier1+","+omniture_clean(s_prop2); if(omniture_trim(s_prop3)!='') s_hier1=s_hier1+","+omniture_clean(s_prop3); if(omniture_trim(s_prop14)!='') s_hier1=s_hier1+","+omniture_clean(s_prop14); if(omniture_trim(s_prop15)!='') s_hier1=s_hier1+","+omniture_clean(s_prop15); var s_prop16=""; //Page Group Level Pathing if(s_prop15!="") s_prop16="5:"+s_prop15; else if(s_prop14!="") s_prop16="4:"+s_prop14; else if(s_prop3!="") s_prop16="3:"+s_prop3; else if(s_prop2!="") s_prop16="2:"+s_prop2; else if(s_prop1!="") s_prop16="1:"+s_prop1; var s_pageName="Overview:Hotmail:Subproperty10:en-us"; var s_prop24=""; var s_prop25=""; var s_prop27=""; var s_prop28=""; var NavigationFramework=Omniture_NavigationFramework_Get(); var s_prop29=NavigationFramework.value; var s_eVar25=""; var s_eVar26=""; var s_eVar27=""; if(NavigationFramework.type=="topnav") s_eVar25=NavigationFramework.value; else if(NavigationFramework.type=="breadcrumb") s_eVar26=NavigationFramework.value; else if(NavigationFramework.type=="leftnav") s_eVar27=NavigationFramework.value; var s_products = ""; s_products = "Subproperty;Overview:Hotmail"; //-------------------------------------------------------- s.charSet="UTF-8"; //Character set s.server="BLUAVNTWBA03"; //Server Name s.channel="en-us"; //Market Name s.pageType=""; //Page Type (404 errPage) s.pageName=s_pageName; //Page Unique Name s.hier1=s_hier1; //Page Hierarchy s.prop1=s_prop1; //Page Level 1 s.prop2=s_prop2; //Page Level 2 s.prop3=s_prop3; //Page Level 3 s.prop7="Subproperty"; //Page Content Type s.prop8="Hotmail"; //Subproperty Name s.prop9=""; //Product Type Name s.prop10=""; //Creative Spec Type s.prop14=s_prop14; //Page Level 4 s.prop15=s_prop15; //Page Level 5 s.prop16=s_prop16; //Page Group Level Pathing s.prop17=""; //Tool Name s.prop18=""; //QueryFilter 1 s.prop19=""; //QueryFilter 2 s.prop20=""; //QueryFilter 3 s.prop21=""; //QueryFilter 4+ s.prop22=s.pageName; //Section Tool Referring Page Name s.prop24=s_prop24; //Article Page Downloaded; s.prop25=s_prop25; //Article Downloaded Page Name s.prop26="Overview"; //Friendly Page Name s.prop27=s_prop27; //Riche Media View Page s.prop28=s_prop28; //Rich Media Name s.prop29=s_prop29; //Navigation Framework s.events="event5"; //Event s.products=s_products; //Item Category:Name s.eVar1=s.prop1; s.eVar2=s.prop2; s.eVar3=s.prop3; s.eVar4=""; //Contact Us Form Name s.eVar5=""; //Generic Form Name s.eVar6="Hotmail"; //Subproperty or Article Name s.eVar7=s.prop4; s.eVar9=""; //Creative Spec Name s.eVar10=""; //Newsletter Form Name s.eVar11=s.prop11; s.eVar14=s.prop14; s.eVar15=s.prop15; s.eVar17=s.prop17; s.eVar18=s.prop18; s.eVar19=s.prop19; s.eVar20=s.prop20; s.eVar21=s.prop21; s.eVar22=s.prop22; s.eVar24=s.prop24; s.eVar25=s_eVar25; // Navigation Framework - Top Nav s.eVar26=s_eVar26; // Navigation Framework - Breadcrumb s.eVar27=s_eVar27; // Navigation Framework - Leftnav s.eVar28=s.prop28; //-------------------------------------------------------- /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code) // </script><script language="JavaScript" type="text/javascript"></script><noscript><img src="https://web.archive.org/web/20081218212714im_/http://msntradedev.112.2o7.net/b/ss/msntradedev/1/H.1--NS/0" height="1" width="1" border="0" alt=""></noscript> </div> <div style="position:absolute;top:0;left:0;"><img alt="" title="" src="https://web.archive.org/web/20081218212714im_/http://c.msn.com/c.gif?PI=38824&DI=350&PS=62362" width="1px" height="1px" style="visibility:hidden;"></div> <div id="Footer"><a href="/web/20081218212714/http://advertising.microsoft.com/international-marketing">Microsoft Advertising Worldwide</a><span class="Footer_Nav_Divider">|</span><a href="https://web.archive.org/web/20081218212714/http://g.msn.com/2privacy/enus" target="_blank">Privacy</a><span class="Footer_Nav_Divider">|</span><a href="https://web.archive.org/web/20081218212714/http://g.msn.com/0nwenus0/CU/18" target="_blank">Legal</a><span class="Footer_Nav_Divider">|</span> ©Microsoft 2008<br><div style="text-align:right;padding-top:10px;"><img src="/web/20081218212714im_/http://advertising.microsoft.com/img/MicrosoftLogo.gif" alt="Microsoft®" width="74px" height="12px"></div> </div> <div id="FooterReflection"> </div> </td></tr></table> </td></tr></table> </body> </html>