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class="ct-div-block container--wider paragraph-5" ></div><header id="section-featured-post" class="oxy-dynamic-list"><div id="div_block-37-26969-1" class="ct-div-block post-featured container" data-id="div_block-37-26969"><a id="link-27-26969-1" class="ct-link" href="https://prowly.com/magazine/pr-tools-guide/" target="_self" data-id="link-27-26969"><img id="image-5-26969-1" alt="Reputation PR Effective Strategies Prowly" src="https://prowly.com/magazine/wp-content/uploads/2021/01/The-Complete-Guide-to-the-Top-30-Digital-PR-Tools-Prowly-1024x512.png" class="ct-image post-card-image post-featured-image" data-id="image-5-26969"></a><div id="div_block-6-26969-1" class="ct-div-block post-card-body post-featured-body" data-id="div_block-6-26969"><div id="text_block-7-26969-1" class="ct-text-block post-card-info" data-id="text_block-7-26969"><span id="span-8-26969-1" class="ct-span" data-id="span-8-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a></span> · <span id="span-9-26969-1" class="ct-span" data-id="span-9-26969">26 min read</span><br></div><a id="link-16-26969-1" class="ct-link post-card-title" href="https://prowly.com/magazine/pr-tools-guide/" target="_self" data-id="link-16-26969"><h3 id="headline-11-26969-1" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-11-26969"><span id="span-12-26969-1" class="ct-span" data-id="span-12-26969">PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025</span></h3></a><a id="link-19-26969-1" class="ct-link post-card-author" href="https://prowly.com/magazine/author/aleksandra-dyl/" target="_self" data-id="link-19-26969"><img id="image-20-26969-1" alt="" src="https://prowly.com/magazine/app/uploads/2023/06/aleksandra-dyl_avatar-96x96.jpg" class="ct-image post-card-author-photo" data-id="image-20-26969"><div id="text_block-21-26969-1" class="ct-text-block post-card-author-text" data-id="text_block-21-26969"><span id="span-22-26969-1" class="ct-span" data-id="span-22-26969">Aleksandra Dyl</span> · <span id="span-25-26969-1" class="ct-span" data-id="span-25-26969">3 Apr 2025</span></div></a><div id="text_block-33-26969-1" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-33-26969"><span id="span-34-26969-1" class="ct-span" data-id="span-34-26969">Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]</span></div></div></div> </header> <section id="div_block-62-26969" class="ct-div-block section-bordered" ><div id="div_block-310-26969" class="ct-div-block" ><div id="div_block-311-26969" class="ct-div-block section-title container" ><h2 id="headline-312-26969" class="ct-headline wide-headline-3 headline-4 mobile-m-headline-4">Latest articles<br></h2></div><div id="_dynamic_list-313-26969" class="oxy-dynamic-list post-repeater grid-container"><div id="div_block-314-26969-1" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-314-26969"><a id="link-315-26969-1" class="ct-link" href="https://prowly.com/magazine/make-media-briefings-more-engaging/" target="_self" data-id="link-315-26969"><img loading="lazy" id="image-316-26969-1" alt="hero for engaging media briefings" src="https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110-768x435.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110-768x435.png 768w, https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110-300x170.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-316-26969"></a><div id="div_block-317-26969-1" class="ct-div-block post-card-body" data-id="div_block-317-26969"><div id="text_block-318-26969-1" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-318-26969"><span id="span-319-26969-1" class="ct-span" data-id="span-319-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a>, <a href="https://prowly.com/magazine/category/pr-tools-and-software/product-guides/" rel="tag">Product Guides</a></span> ∙ <span id="span-320-26969-1" class="ct-span" data-id="span-320-26969">8 min read</span></div><a id="link-321-26969-1" class="ct-link post-card-title" href="https://prowly.com/magazine/make-media-briefings-more-engaging/" target="_self" data-id="link-321-26969"><h2 id="headline-322-26969-1" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-322-26969"><span id="span-323-26969-1" class="ct-span" data-id="span-323-26969">A New Way to Make Media Briefings More Engaging (w/ Examples)</span></h2></a><a id="link-324-26969-1" class="ct-link post-card-author" href="https://prowly.com/magazine/author/karolina-borak/" target="_self" data-id="link-324-26969"><img loading="lazy" id="image-325-26969-1" alt="" src="https://prowly.com/magazine/wp-content/uploads/2024/10/Karo_B_pic-96x96.png" class="ct-image post-card-author-photo" data-id="image-325-26969"><div id="text_block-326-26969-1" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-326-26969"><span id="span-327-26969-1" class="ct-span" data-id="span-327-26969">Karolina Borak</span> ∙ <span id="span-328-26969-1" class="ct-span" data-id="span-328-26969">2 Apr 2025</span></div></a><div id="text_block-329-26969-1" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-329-26969"><span id="span-330-26969-1" class="ct-span" data-id="span-330-26969">Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.</span></div></div></div><div id="div_block-314-26969-2" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-314-26969"><a id="link-315-26969-2" class="ct-link" href="https://prowly.com/magazine/press-clippings/" target="_self" data-id="link-315-26969"><img loading="lazy" id="image-316-26969-2" alt="A 2D illustration on the brown/orange background with a few pages from articles pinned to the background with pins that resemble old fashioned press clippings" src="https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1-768x384.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1-768x384.png 768w, https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-316-26969"></a><div id="div_block-317-26969-2" class="ct-div-block post-card-body" data-id="div_block-317-26969"><div id="text_block-318-26969-2" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-318-26969"><span id="span-319-26969-2" class="ct-span" data-id="span-319-26969"><a href="https://prowly.com/magazine/category/pr-strategy-and-planning/pr-measurement-and-analytics/" rel="tag">PR Measurement & Analytics</a></span> ∙ <span id="span-320-26969-2" class="ct-span" data-id="span-320-26969">13 min read</span></div><a id="link-321-26969-2" class="ct-link post-card-title" href="https://prowly.com/magazine/press-clippings/" target="_self" data-id="link-321-26969"><h2 id="headline-322-26969-2" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-322-26969"><span id="span-323-26969-2" class="ct-span" data-id="span-323-26969">Press Clippings Decoded: A Practical Guide to Mastering PR Exposure</span></h2></a><a id="link-324-26969-2" class="ct-link post-card-author" href="https://prowly.com/magazine/author/kamila-hanson/" target="_self" data-id="link-324-26969"><img loading="lazy" id="image-325-26969-2" alt="" src="https://prowly.com/magazine/app/uploads/2022/01/Kamila-Hanson-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-325-26969"><div id="text_block-326-26969-2" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-326-26969"><span id="span-327-26969-2" class="ct-span" data-id="span-327-26969">Kamila Hanson</span> ∙ <span id="span-328-26969-2" class="ct-span" data-id="span-328-26969">1 Apr 2025</span></div></a><div id="text_block-329-26969-2" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-329-26969"><span id="span-330-26969-2" class="ct-span" data-id="span-330-26969">Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]</span></div></div></div><div id="div_block-314-26969-3" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-314-26969"><a id="link-315-26969-3" class="ct-link" href="https://prowly.com/magazine/best-media-monitoring-tools/" target="_self" data-id="link-315-26969"><img loading="lazy" id="image-316-26969-3" alt="Best media monitoring tools" src="https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools-768x384.webp" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools-768x384.webp 768w, https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools-300x150.webp 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-316-26969"></a><div id="div_block-317-26969-3" class="ct-div-block post-card-body" data-id="div_block-317-26969"><div id="text_block-318-26969-3" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-318-26969"><span id="span-319-26969-3" class="ct-span" data-id="span-319-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/media-monitoring/" rel="tag">Media Monitoring</a></span> ∙ <span id="span-320-26969-3" class="ct-span" data-id="span-320-26969">17 min read</span></div><a id="link-321-26969-3" class="ct-link post-card-title" href="https://prowly.com/magazine/best-media-monitoring-tools/" target="_self" data-id="link-321-26969"><h2 id="headline-322-26969-3" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-322-26969"><span id="span-323-26969-3" class="ct-span" data-id="span-323-26969">The Best 13 Media Monitoring Tools for PR Professionals in 2025</span></h2></a><a id="link-324-26969-3" class="ct-link post-card-author" href="https://prowly.com/magazine/author/gina-nowicki/" target="_self" data-id="link-324-26969"><img loading="lazy" id="image-325-26969-3" alt="" src="https://prowly.com/magazine/app/uploads/2021/08/Gina-Nowicki-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-325-26969"><div id="text_block-326-26969-3" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-326-26969"><span id="span-327-26969-3" class="ct-span" data-id="span-327-26969">Gina Nowicki</span> ∙ <span id="span-328-26969-3" class="ct-span" data-id="span-328-26969">31 Mar 2025</span></div></a><div id="text_block-329-26969-3" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-329-26969"><span id="span-330-26969-3" class="ct-span" data-id="span-330-26969">The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]</span></div></div></div><div id="div_block-314-26969-4" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-314-26969"><a id="link-315-26969-4" class="ct-link" href="https://prowly.com/magazine/meltwater-pricing/" target="_self" data-id="link-315-26969"><img loading="lazy" id="image-316-26969-4" alt="Meltwater pricing" src="https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1-768x384.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1-768x384.png 768w, https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-316-26969"></a><div id="div_block-317-26969-4" class="ct-div-block post-card-body" data-id="div_block-317-26969"><div id="text_block-318-26969-4" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-318-26969"><span id="span-319-26969-4" class="ct-span" data-id="span-319-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a></span> ∙ <span id="span-320-26969-4" class="ct-span" data-id="span-320-26969">8 min read</span></div><a id="link-321-26969-4" class="ct-link post-card-title" href="https://prowly.com/magazine/meltwater-pricing/" target="_self" data-id="link-321-26969"><h2 id="headline-322-26969-4" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-322-26969"><span id="span-323-26969-4" class="ct-span" data-id="span-323-26969">Meltwater Pricing—How Much Does Meltwater Cost?</span></h2></a><a id="link-324-26969-4" class="ct-link post-card-author" href="https://prowly.com/magazine/author/mile-zivkovic/" target="_self" data-id="link-324-26969"><img loading="lazy" id="image-325-26969-4" alt="" src="https://prowly.com/magazine/app/uploads/2023/09/Mile-Zivkovic-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-325-26969"><div id="text_block-326-26969-4" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-326-26969"><span id="span-327-26969-4" class="ct-span" data-id="span-327-26969">Mile Zivkovic</span> ∙ <span id="span-328-26969-4" class="ct-span" data-id="span-328-26969">23 Mar 2025</span></div></a><div id="text_block-329-26969-4" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-329-26969"><span id="span-330-26969-4" class="ct-span" data-id="span-330-26969">Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]</span></div></div></div><div id="div_block-314-26969-5" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-314-26969"><a id="link-315-26969-5" class="ct-link" href="https://prowly.com/magazine/pr-crisis-management-examples/" target="_self" data-id="link-315-26969"><img loading="lazy" id="image-316-26969-5" alt="A 2D illustration of a computer with a broken screen and plasters" src="https://prowly.com/magazine/wp-content/uploads/2024/04/PR-crisis-examples-and-tips-Prowly-1-768x384.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/04/PR-crisis-examples-and-tips-Prowly-1-768x384.png 768w, https://prowly.com/magazine/wp-content/uploads/2024/04/PR-crisis-examples-and-tips-Prowly-1-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-316-26969"></a><div id="div_block-317-26969-5" class="ct-div-block post-card-body" data-id="div_block-317-26969"><div id="text_block-318-26969-5" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-318-26969"><span id="span-319-26969-5" class="ct-span" data-id="span-319-26969"><a href="https://prowly.com/magazine/category/pr-strategy-and-planning/pr-crisis-management/" rel="tag">PR Crisis Management</a></span> ∙ <span id="span-320-26969-5" class="ct-span" data-id="span-320-26969">24 min read</span></div><a id="link-321-26969-5" class="ct-link post-card-title" href="https://prowly.com/magazine/pr-crisis-management-examples/" target="_self" data-id="link-321-26969"><h2 id="headline-322-26969-5" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-322-26969"><span id="span-323-26969-5" class="ct-span" data-id="span-323-26969">16 PR Crisis Management Examples You Need to See</span></h2></a><a id="link-324-26969-5" class="ct-link post-card-author" href="https://prowly.com/magazine/author/mile-zivkovic/" target="_self" data-id="link-324-26969"><img loading="lazy" id="image-325-26969-5" alt="" src="https://prowly.com/magazine/app/uploads/2023/09/Mile-Zivkovic-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-325-26969"><div id="text_block-326-26969-5" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-326-26969"><span id="span-327-26969-5" class="ct-span" data-id="span-327-26969">Mile Zivkovic</span> ∙ <span id="span-328-26969-5" class="ct-span" data-id="span-328-26969">14 Mar 2025</span></div></a><div id="text_block-329-26969-5" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-329-26969"><span id="span-330-26969-5" class="ct-span" data-id="span-330-26969">For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]</span></div></div></div><div id="div_block-314-26969-6" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-314-26969"><a id="link-315-26969-6" class="ct-link" href="https://prowly.com/magazine/pr-crisis-management/" target="_self" data-id="link-315-26969"><img loading="lazy" id="image-316-26969-6" alt="PR Crisis Management Guide (w: Strategies and Examples)" src="https://prowly.com/magazine/wp-content/uploads/2023/12/PR-Crisis-Management-Guide-w-Strategies-and-Examples-1-768x384.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2023/12/PR-Crisis-Management-Guide-w-Strategies-and-Examples-1-768x384.png 768w, https://prowly.com/magazine/wp-content/uploads/2023/12/PR-Crisis-Management-Guide-w-Strategies-and-Examples-1-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-316-26969"></a><div id="div_block-317-26969-6" class="ct-div-block post-card-body" data-id="div_block-317-26969"><div id="text_block-318-26969-6" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-318-26969"><span id="span-319-26969-6" class="ct-span" data-id="span-319-26969"><a href="https://prowly.com/magazine/category/pr-strategy-and-planning/pr-crisis-management/" rel="tag">PR Crisis Management</a></span> ∙ <span id="span-320-26969-6" class="ct-span" data-id="span-320-26969">19 min read</span></div><a id="link-321-26969-6" class="ct-link post-card-title" href="https://prowly.com/magazine/pr-crisis-management/" target="_self" data-id="link-321-26969"><h2 id="headline-322-26969-6" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-322-26969"><span id="span-323-26969-6" class="ct-span" data-id="span-323-26969">PR Crisis Management Playbook: What the Pros Won’t Tell You</span></h2></a><a id="link-324-26969-6" class="ct-link post-card-author" href="https://prowly.com/magazine/author/zuzanna-dora/" target="_self" data-id="link-324-26969"><img loading="lazy" id="image-325-26969-6" alt="" src="https://prowly.com/magazine/app/uploads/2023/09/IMG_5040-1-scaled-96x96.jpg" class="ct-image post-card-author-photo" data-id="image-325-26969"><div id="text_block-326-26969-6" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-326-26969"><span id="span-327-26969-6" class="ct-span" data-id="span-327-26969">Zuzanna Dora</span> ∙ <span id="span-328-26969-6" class="ct-span" data-id="span-328-26969">14 Mar 2025</span></div></a><div id="text_block-329-26969-6" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-329-26969"><span id="span-330-26969-6" class="ct-span" data-id="span-330-26969">Nothing is certain, except for a PR crisis. At a time when crises arise on all sides - from your company actions to TikTok challenges - formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can - and should - prepare for them in advance. […]</span></div></div></div> </div> <div id="div_block-331-26969" class="ct-div-block container" ><a id="link_text-332-26969" class="ct-link-text button button-dark" href="https://prowly.com/magazine/all-articles/" >See all articles</a></div></div><div id="container-newsletter" class="ct-div-block container" ><div id="newsletter-box" class="ct-div-block newsletter-box" ><img loading="lazy" id="newsletter-image" alt="Newsletter" src="https://prowly.com/magazine/wp-content/uploads/2024/08/Newsletter.webp" class="ct-image" srcset="" sizes="(max-width: 192px) 100vw, 192px" /><div id="newsletter-text" class="ct-div-block " ><div id="text_block-195-26969" class="ct-text-block mobile-m-paragraph-3-bold paragraph-5-bold" >Newsletter</div><h2 id="headline-196-26969" class="ct-headline">Get quality PR tips<br>& insights to your inbox</h2></div><div id="hubspot-newsletter-form" class="ct-shortcode" > <script> window.hsFormsOnReady = window.hsFormsOnReady || []; window.hsFormsOnReady.push(()=>{ hbspt.forms.create({ portalId: 598353, formId: "329cbb79-c693-4a3f-8208-00307a0bedc7", target: "#hbspt-form-1743685854000-4704969396", region: "na1", })}); </script> <div class="hbspt-form" id="hbspt-form-1743685854000-4704969396"></div></div></div></div><div id="div_block-435-26969" class="ct-div-block" ><div id="div_block-436-26969" class="ct-div-block section-title container" ><h2 id="headline-437-26969" class="ct-headline wide-headline-3 headline-4 mobile-m-headline-4">Editor's choice<br></h2></div><div id="_dynamic_list-438-26969" class="oxy-dynamic-list post-repeater post-repeater--with-featured grid-container post-repeater--with-overflowing"><div id="div_block-439-26969-1" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-439-26969"><a id="link-440-26969-1" class="ct-link" href="https://prowly.com/magazine/pr-tools-guide/" target="_self" data-id="link-440-26969"><img loading="lazy" id="image-441-26969-1" alt="Illustration: Prowly logo, crayons and tools on the pinky-red background" src="https://prowly.com/magazine/wp-content/uploads/2021/01/The-Complete-Guide-to-the-Top-30-Digital-PR-Tools-Prowly.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2021/01/The-Complete-Guide-to-the-Top-30-Digital-PR-Tools-Prowly.png 1440w, https://prowly.com/magazine/wp-content/uploads/2021/01/The-Complete-Guide-to-the-Top-30-Digital-PR-Tools-Prowly-300x150.png 300w, https://prowly.com/magazine/wp-content/uploads/2021/01/The-Complete-Guide-to-the-Top-30-Digital-PR-Tools-Prowly-1024x512.png 1024w, https://prowly.com/magazine/wp-content/uploads/2021/01/The-Complete-Guide-to-the-Top-30-Digital-PR-Tools-Prowly-768x384.png 768w" sizes="(max-width: 1440px) 100vw, 1440px" data-id="image-441-26969"></a><div id="div_block-442-26969-1" class="ct-div-block post-card-body" data-id="div_block-442-26969"><div id="text_block-443-26969-1" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-443-26969"><span id="span-444-26969-1" class="ct-span" data-id="span-444-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a></span> ∙ <span id="span-445-26969-1" class="ct-span" data-id="span-445-26969">26 min read</span></div><a id="link-446-26969-1" class="ct-link post-card-title" href="https://prowly.com/magazine/pr-tools-guide/" target="_self" data-id="link-446-26969"><h2 id="headline-447-26969-1" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-447-26969"><span id="span-448-26969-1" class="ct-span" data-id="span-448-26969">PR Tools: A Complete Guide to the Top 30+ Digital PR Tools 2025</span></h2></a><a id="link-449-26969-1" class="ct-link post-card-author" href="https://prowly.com/magazine/author/aleksandra-dyl/" target="_self" data-id="link-449-26969"><img loading="lazy" id="image-450-26969-1" alt="" src="https://prowly.com/magazine/app/uploads/2023/06/aleksandra-dyl_avatar-96x96.jpg" class="ct-image post-card-author-photo" data-id="image-450-26969"><div id="text_block-451-26969-1" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-451-26969"><span id="span-452-26969-1" class="ct-span" data-id="span-452-26969">Aleksandra Dyl</span> ∙ <span id="span-453-26969-1" class="ct-span" data-id="span-453-26969">3 Apr 2025</span></div></a><div id="text_block-454-26969-1" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-454-26969"><span id="span-455-26969-1" class="ct-span" data-id="span-455-26969">Using the right tools is more than crucial for any PR strategy in 2025. And it’s not (only) about implementing AI. We’ve rounded up over 30 leading digital PR tools to give you a clear picture of what’s on the market. You’ll get insights into how these tools can streamline your processes, enhance engagement, and […]</span></div></div></div><div id="div_block-439-26969-2" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-439-26969"><a id="link-440-26969-2" class="ct-link" href="https://prowly.com/magazine/make-media-briefings-more-engaging/" target="_self" data-id="link-440-26969"><img loading="lazy" id="image-441-26969-2" alt="hero for engaging media briefings" src="https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110.png 1270w, https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110-300x170.png 300w, https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110-1024x581.png 1024w, https://prowly.com/magazine/wp-content/uploads/2025/04/External-monitoring-digests-with-AI-coverage-summaries-HERO-110-768x435.png 768w" sizes="(max-width: 1270px) 100vw, 1270px" data-id="image-441-26969"></a><div id="div_block-442-26969-2" class="ct-div-block post-card-body" data-id="div_block-442-26969"><div id="text_block-443-26969-2" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-443-26969"><span id="span-444-26969-2" class="ct-span" data-id="span-444-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a>, <a href="https://prowly.com/magazine/category/pr-tools-and-software/product-guides/" rel="tag">Product Guides</a></span> ∙ <span id="span-445-26969-2" class="ct-span" data-id="span-445-26969">8 min read</span></div><a id="link-446-26969-2" class="ct-link post-card-title" href="https://prowly.com/magazine/make-media-briefings-more-engaging/" target="_self" data-id="link-446-26969"><h2 id="headline-447-26969-2" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-447-26969"><span id="span-448-26969-2" class="ct-span" data-id="span-448-26969">A New Way to Make Media Briefings More Engaging (w/ Examples)</span></h2></a><a id="link-449-26969-2" class="ct-link post-card-author" href="https://prowly.com/magazine/author/karolina-borak/" target="_self" data-id="link-449-26969"><img loading="lazy" id="image-450-26969-2" alt="" src="https://prowly.com/magazine/wp-content/uploads/2024/10/Karo_B_pic-96x96.png" class="ct-image post-card-author-photo" data-id="image-450-26969"><div id="text_block-451-26969-2" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-451-26969"><span id="span-452-26969-2" class="ct-span" data-id="span-452-26969">Karolina Borak</span> ∙ <span id="span-453-26969-2" class="ct-span" data-id="span-453-26969">2 Apr 2025</span></div></a><div id="text_block-454-26969-2" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-454-26969"><span id="span-455-26969-2" class="ct-span" data-id="span-455-26969">Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.</span></div></div></div><div id="div_block-439-26969-3" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-439-26969"><a id="link-440-26969-3" class="ct-link" href="https://prowly.com/magazine/press-clippings/" target="_self" data-id="link-440-26969"><img loading="lazy" id="image-441-26969-3" alt="A 2D illustration on the brown/orange background with a few pages from articles pinned to the background with pins that resemble old fashioned press clippings" src="https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1.png 1440w, https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1-300x150.png 300w, https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1-1024x512.png 1024w, https://prowly.com/magazine/wp-content/uploads/2023/12/Press-clippings-Prowly-PR-clippings-guide-1-768x384.png 768w" sizes="(max-width: 1440px) 100vw, 1440px" data-id="image-441-26969"></a><div id="div_block-442-26969-3" class="ct-div-block post-card-body" data-id="div_block-442-26969"><div id="text_block-443-26969-3" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-443-26969"><span id="span-444-26969-3" class="ct-span" data-id="span-444-26969"><a href="https://prowly.com/magazine/category/pr-strategy-and-planning/pr-measurement-and-analytics/" rel="tag">PR Measurement & Analytics</a></span> ∙ <span id="span-445-26969-3" class="ct-span" data-id="span-445-26969">13 min read</span></div><a id="link-446-26969-3" class="ct-link post-card-title" href="https://prowly.com/magazine/press-clippings/" target="_self" data-id="link-446-26969"><h2 id="headline-447-26969-3" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-447-26969"><span id="span-448-26969-3" class="ct-span" data-id="span-448-26969">Press Clippings Decoded: A Practical Guide to Mastering PR Exposure</span></h2></a><a id="link-449-26969-3" class="ct-link post-card-author" href="https://prowly.com/magazine/author/kamila-hanson/" target="_self" data-id="link-449-26969"><img loading="lazy" id="image-450-26969-3" alt="" src="https://prowly.com/magazine/app/uploads/2022/01/Kamila-Hanson-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-450-26969"><div id="text_block-451-26969-3" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-451-26969"><span id="span-452-26969-3" class="ct-span" data-id="span-452-26969">Kamila Hanson</span> ∙ <span id="span-453-26969-3" class="ct-span" data-id="span-453-26969">1 Apr 2025</span></div></a><div id="text_block-454-26969-3" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-454-26969"><span id="span-455-26969-3" class="ct-span" data-id="span-455-26969">Remember the good ol' days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it's nearly certain you've been using a dedicated tool to collect PR clippings and don't need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with the latest mentions […]</span></div></div></div><div id="div_block-439-26969-4" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-439-26969"><a id="link-440-26969-4" class="ct-link" href="https://prowly.com/magazine/best-media-monitoring-tools/" target="_self" data-id="link-440-26969"><img loading="lazy" id="image-441-26969-4" alt="Best media monitoring tools" src="https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools.webp" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools.webp 1440w, https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools-300x150.webp 300w, https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools-1024x512.webp 1024w, https://prowly.com/magazine/wp-content/uploads/2024/05/Best-media-monitoring-tools-768x384.webp 768w" sizes="(max-width: 1440px) 100vw, 1440px" data-id="image-441-26969"></a><div id="div_block-442-26969-4" class="ct-div-block post-card-body" data-id="div_block-442-26969"><div id="text_block-443-26969-4" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-443-26969"><span id="span-444-26969-4" class="ct-span" data-id="span-444-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/media-monitoring/" rel="tag">Media Monitoring</a></span> ∙ <span id="span-445-26969-4" class="ct-span" data-id="span-445-26969">17 min read</span></div><a id="link-446-26969-4" class="ct-link post-card-title" href="https://prowly.com/magazine/best-media-monitoring-tools/" target="_self" data-id="link-446-26969"><h2 id="headline-447-26969-4" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-447-26969"><span id="span-448-26969-4" class="ct-span" data-id="span-448-26969">The Best 13 Media Monitoring Tools for PR Professionals in 2025</span></h2></a><a id="link-449-26969-4" class="ct-link post-card-author" href="https://prowly.com/magazine/author/gina-nowicki/" target="_self" data-id="link-449-26969"><img loading="lazy" id="image-450-26969-4" alt="" src="https://prowly.com/magazine/app/uploads/2021/08/Gina-Nowicki-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-450-26969"><div id="text_block-451-26969-4" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-451-26969"><span id="span-452-26969-4" class="ct-span" data-id="span-452-26969">Gina Nowicki</span> ∙ <span id="span-453-26969-4" class="ct-span" data-id="span-453-26969">31 Mar 2025</span></div></a><div id="text_block-454-26969-4" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-454-26969"><span id="span-455-26969-4" class="ct-span" data-id="span-455-26969">The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act quickly to avert a communications crisis. The good news is that there are […]</span></div></div></div><div id="div_block-439-26969-5" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-439-26969"><a id="link-440-26969-5" class="ct-link" href="https://prowly.com/magazine/meltwater-pricing/" target="_self" data-id="link-440-26969"><img loading="lazy" id="image-441-26969-5" alt="Meltwater pricing" src="https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1.png 1440w, https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1-300x150.png 300w, https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1-1024x512.png 1024w, https://prowly.com/magazine/wp-content/uploads/2024/03/Meltwater-pricing-hero-image-1-768x384.png 768w" sizes="(max-width: 1440px) 100vw, 1440px" data-id="image-441-26969"></a><div id="div_block-442-26969-5" class="ct-div-block post-card-body" data-id="div_block-442-26969"><div id="text_block-443-26969-5" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-443-26969"><span id="span-444-26969-5" class="ct-span" data-id="span-444-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a></span> ∙ <span id="span-445-26969-5" class="ct-span" data-id="span-445-26969">8 min read</span></div><a id="link-446-26969-5" class="ct-link post-card-title" href="https://prowly.com/magazine/meltwater-pricing/" target="_self" data-id="link-446-26969"><h2 id="headline-447-26969-5" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-447-26969"><span id="span-448-26969-5" class="ct-span" data-id="span-448-26969">Meltwater Pricing—How Much Does Meltwater Cost?</span></h2></a><a id="link-449-26969-5" class="ct-link post-card-author" href="https://prowly.com/magazine/author/mile-zivkovic/" target="_self" data-id="link-449-26969"><img loading="lazy" id="image-450-26969-5" alt="" src="https://prowly.com/magazine/app/uploads/2023/09/Mile-Zivkovic-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-450-26969"><div id="text_block-451-26969-5" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-451-26969"><span id="span-452-26969-5" class="ct-span" data-id="span-452-26969">Mile Zivkovic</span> ∙ <span id="span-453-26969-5" class="ct-span" data-id="span-453-26969">23 Mar 2025</span></div></a><div id="text_block-454-26969-5" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-454-26969"><span id="span-455-26969-5" class="ct-span" data-id="span-455-26969">Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we'll discuss Meltwater pricing—how much it costs, where you can find its pricing, […]</span></div></div></div> </div> </div></section><section id="div_block-564-26969" class="ct-div-block section-bordered" ><div id="div_block-566-26969" class="ct-div-block" ><div id="div_block-567-26969" class="ct-div-block section-title container" ><h2 id="headline-568-26969" class="ct-headline wide-headline-3 headline-4 mobile-m-headline-4">Most popular<br></h2></div><div id="_dynamic_list-569-26969" class="oxy-dynamic-list post-repeater post-repeater--no-images grid-container post-repeater--with-overflowing"><div id="div_block-570-26969-1" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-570-26969"><div id="div_block-573-26969-1" class="ct-div-block post-card-body" data-id="div_block-573-26969"><div id="text_block-574-26969-1" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-574-26969"><span id="span-575-26969-1" class="ct-span" data-id="span-575-26969"><a href="https://prowly.com/magazine/category/pr-strategy-and-planning/" rel="tag">PR Strategy & Planning</a></span> ∙ <span id="span-576-26969-1" class="ct-span" data-id="span-576-26969">10 min read</span></div><a id="link-577-26969-1" class="ct-link post-card-title" href="https://prowly.com/magazine/pr-automation-vs-pr-tasks/" target="_self" data-id="link-577-26969"><h2 id="headline-578-26969-1" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-578-26969"><span id="span-579-26969-1" class="ct-span" data-id="span-579-26969">PR Automation vs PR Tasks: How Much Time and Effort Can You Save?</span></h2></a><a id="link-580-26969-1" class="ct-link post-card-author" href="https://prowly.com/magazine/author/gina-nowicki/" target="_self" data-id="link-580-26969"><img loading="lazy" id="image-581-26969-1" alt="" src="https://prowly.com/magazine/app/uploads/2021/08/Gina-Nowicki-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-581-26969"><div id="text_block-582-26969-1" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-582-26969"><span id="span-583-26969-1" class="ct-span" data-id="span-583-26969">Gina Nowicki</span> ∙ <span id="span-584-26969-1" class="ct-span" data-id="span-584-26969">13 Dec 2023</span></div></a><div id="text_block-585-26969-1" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-585-26969"><span id="span-586-26969-1" class="ct-span" data-id="span-586-26969">You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]</span></div></div></div><div id="div_block-570-26969-2" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-570-26969"><div id="div_block-573-26969-2" class="ct-div-block post-card-body" data-id="div_block-573-26969"><div id="text_block-574-26969-2" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-574-26969"><span id="span-575-26969-2" class="ct-span" data-id="span-575-26969"><a href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/press-release-writing-and-content-creation/" rel="tag">Press Release Writing and Content Creation</a></span> ∙ <span id="span-576-26969-2" class="ct-span" data-id="span-576-26969">11 min read</span></div><a id="link-577-26969-2" class="ct-link post-card-title" href="https://prowly.com/magazine/press-release-templates/" target="_self" data-id="link-577-26969"><h2 id="headline-578-26969-2" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-578-26969"><span id="span-579-26969-2" class="ct-span" data-id="span-579-26969">15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)</span></h2></a><a id="link-580-26969-2" class="ct-link post-card-author" href="https://prowly.com/magazine/author/edyta/" target="_self" data-id="link-580-26969"><img loading="lazy" id="image-581-26969-2" alt="" src="https://prowly.com/magazine/app/uploads/2019/03/Edyta-Kowal_avatar-96x96.png" class="ct-image post-card-author-photo" data-id="image-581-26969"><div id="text_block-582-26969-2" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-582-26969"><span id="span-583-26969-2" class="ct-span" data-id="span-583-26969">Edyta Kowal</span> ∙ <span id="span-584-26969-2" class="ct-span" data-id="span-584-26969">5 Feb 2024</span></div></a><div id="text_block-585-26969-2" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-585-26969"><span id="span-586-26969-2" class="ct-span" data-id="span-586-26969">Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.</span></div></div></div><div id="div_block-570-26969-3" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-570-26969"><div id="div_block-573-26969-3" class="ct-div-block post-card-body" data-id="div_block-573-26969"><div id="text_block-574-26969-3" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-574-26969"><span id="span-575-26969-3" class="ct-span" data-id="span-575-26969"><a href="https://prowly.com/magazine/category/pr-tools-and-software/playbooks/" rel="tag">Playbooks</a>, <a href="https://prowly.com/magazine/category/pr-tools-and-software/" rel="tag">PR Tools & Software</a>, <a href="https://prowly.com/magazine/category/pr-tools-and-software/product-guides/" rel="tag">Product Guides</a></span> ∙ <span id="span-576-26969-3" class="ct-span" data-id="span-576-26969">7 min read</span></div><a id="link-577-26969-3" class="ct-link post-card-title" href="https://prowly.com/magazine/playbook-email-personalization/" target="_self" data-id="link-577-26969"><h2 id="headline-578-26969-3" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-578-26969"><span id="span-579-26969-3" class="ct-span" data-id="span-579-26969">PR Playbook: How to Personalize Emails Successfully at 2x Speed</span></h2></a><a id="link-580-26969-3" class="ct-link post-card-author" href="https://prowly.com/magazine/author/karolina-borak/" target="_self" data-id="link-580-26969"><img loading="lazy" id="image-581-26969-3" alt="" src="https://prowly.com/magazine/wp-content/uploads/2024/10/Karo_B_pic-96x96.png" class="ct-image post-card-author-photo" data-id="image-581-26969"><div id="text_block-582-26969-3" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-582-26969"><span id="span-583-26969-3" class="ct-span" data-id="span-583-26969">Karolina Borak</span> ∙ <span id="span-584-26969-3" class="ct-span" data-id="span-584-26969">23 Oct 2024</span></div></a><div id="text_block-585-26969-3" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-585-26969"><span id="span-586-26969-3" class="ct-span" data-id="span-586-26969">This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.</span></div></div></div><div id="div_block-570-26969-4" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-570-26969"><div id="div_block-573-26969-4" class="ct-div-block post-card-body" data-id="div_block-573-26969"><div id="text_block-574-26969-4" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-574-26969"><span id="span-575-26969-4" class="ct-span" data-id="span-575-26969"><a href="https://prowly.com/magazine/category/pr-strategy-and-planning/" rel="tag">PR Strategy & Planning</a></span> ∙ <span id="span-576-26969-4" class="ct-span" data-id="span-576-26969">10 min read</span></div><a id="link-577-26969-4" class="ct-link post-card-title" href="https://prowly.com/magazine/pr-marketing-campaigns-during-pandemic/" target="_self" data-id="link-577-26969"><h2 id="headline-578-26969-4" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-578-26969"><span id="span-579-26969-4" class="ct-span" data-id="span-579-26969">8 Most Impactful PR & Marketing Campaigns During The Pandemic</span></h2></a><a id="link-580-26969-4" class="ct-link post-card-author" href="https://prowly.com/magazine/author/alladdine-djaidani/" target="_self" data-id="link-580-26969"><img loading="lazy" id="image-581-26969-4" alt="" src="https://prowly.com/magazine/app/uploads/2021/01/Alladdine-Djaidani-96x96.png" class="ct-image post-card-author-photo" data-id="image-581-26969"><div id="text_block-582-26969-4" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-582-26969"><span id="span-583-26969-4" class="ct-span" data-id="span-583-26969">Alladdine Djaidani</span> ∙ <span id="span-584-26969-4" class="ct-span" data-id="span-584-26969">28 Sep 2021</span></div></a><div id="text_block-585-26969-4" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-585-26969"><span id="span-586-26969-4" class="ct-span" data-id="span-586-26969">Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. But, in a year full of unfavorable events, there were many bright spots in the PR world. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]</span></div></div></div> </div> </div></section><section id="div_block-816-26969" class="ct-div-block section-bordered" ><div id="div_block-817-26969" class="ct-div-block" ><div id="div_block-818-26969" class="ct-div-block section-title container" ><h2 id="headline-819-26969" class="ct-headline wide-headline-3 headline-4 mobile-m-headline-4"> PR Outreach & Media Relations<br></h2></div><div id="div_block-1115-26969" class="ct-div-block container" ><div id="div_block-1110-26969" class="ct-div-block" ><div id="text_block-1111-26969" class="ct-text-block paragraph-5-bold mobile-paragraph-5" >Explore:</div><ul id="div_block-1112-26969" class="ct-div-block" ><li><a class="archive-subcategory paragraph-4 mobile-m-paragraph-4" href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/media-lists-and-journalists/">Media Lists & Journalists</a></li><li><a class="archive-subcategory paragraph-4 mobile-m-paragraph-4" href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/press-release-writing-and-content-creation/">Press Release Writing and Content Creation</a></li></ul></div><a id="link_text-1118-26969" class="ct-link-text" href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/" >View all PR Outreach & Media Relations articles →<br></a></div><div id="_dynamic_list-820-26969" class="oxy-dynamic-list post-repeater grid-container post-repeater--with-overflowing"><div id="div_block-821-26969-1" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-821-26969"><a id="link-822-26969-1" class="ct-link" href="https://prowly.com/magazine/top-news-journalists/" target="_self" data-id="link-822-26969"><img loading="lazy" id="image-823-26969-1" alt="a purple pen on a red background" src="https://prowly.com/magazine/wp-content/uploads/2024/05/how-to-Find-Relevant-Journalists-Their-Emails-to-Contact-Them-768x435.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/05/how-to-Find-Relevant-Journalists-Their-Emails-to-Contact-Them-768x435.png 768w, https://prowly.com/magazine/wp-content/uploads/2024/05/how-to-Find-Relevant-Journalists-Their-Emails-to-Contact-Them-300x170.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-823-26969"></a><div id="div_block-824-26969-1" class="ct-div-block post-card-body" data-id="div_block-824-26969"><div id="text_block-825-26969-1" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-825-26969"><span id="span-826-26969-1" class="ct-span" data-id="span-826-26969"><a href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/media-lists-and-journalists/" rel="tag">Media Lists & Journalists</a></span> ∙ <span id="span-827-26969-1" class="ct-span" data-id="span-827-26969">5 min read</span></div><a id="link-828-26969-1" class="ct-link post-card-title" href="https://prowly.com/magazine/top-news-journalists/" target="_self" data-id="link-828-26969"><h2 id="headline-829-26969-1" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-829-26969"><span id="span-830-26969-1" class="ct-span" data-id="span-830-26969">Top News Journalists – The 2025 List</span></h2></a><a id="link-831-26969-1" class="ct-link post-card-author" href="https://prowly.com/magazine/author/admin/" target="_self" data-id="link-831-26969"><img loading="lazy" id="image-832-26969-1" alt="" src="https://prowly.com/magazine/wp-content/uploads/2024/07/prowly_avatar-96x96.png" class="ct-image post-card-author-photo" data-id="image-832-26969"><div id="text_block-833-26969-1" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-833-26969"><span id="span-834-26969-1" class="ct-span" data-id="span-834-26969">Prowly</span> ∙ <span id="span-835-26969-1" class="ct-span" data-id="span-835-26969">3 Mar 2025</span></div></a><div id="text_block-836-26969-1" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-836-26969"><span id="span-837-26969-1" class="ct-span" data-id="span-837-26969">News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]</span></div></div></div><div id="div_block-821-26969-2" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-821-26969"><a id="link-822-26969-2" class="ct-link" href="https://prowly.com/magazine/digital-pr-playbook/" target="_self" data-id="link-822-26969"><img loading="lazy" id="image-823-26969-2" alt="" src="https://prowly.com/magazine/wp-content/uploads/2025/02/Hero-image-Digital-PR-Playbook-Beyond-Backlinks-Toward-Influence-Impact-hero-768x435.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2025/02/Hero-image-Digital-PR-Playbook-Beyond-Backlinks-Toward-Influence-Impact-hero-768x435.png 768w, https://prowly.com/magazine/wp-content/uploads/2025/02/Hero-image-Digital-PR-Playbook-Beyond-Backlinks-Toward-Influence-Impact-hero-300x170.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-823-26969"></a><div id="div_block-824-26969-2" class="ct-div-block post-card-body" data-id="div_block-824-26969"><div id="text_block-825-26969-2" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-825-26969"><span id="span-826-26969-2" class="ct-span" data-id="span-826-26969"><a href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/" rel="tag">PR Outreach & Media Relations</a>, <a href="https://prowly.com/magazine/category/pr-strategy-and-planning/" rel="tag">PR Strategy & Planning</a></span> ∙ <span id="span-827-26969-2" class="ct-span" data-id="span-827-26969">15 min read</span></div><a id="link-828-26969-2" class="ct-link post-card-title" href="https://prowly.com/magazine/digital-pr-playbook/" target="_self" data-id="link-828-26969"><h2 id="headline-829-26969-2" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-829-26969"><span id="span-830-26969-2" class="ct-span" data-id="span-830-26969">The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact</span></h2></a><a id="link-831-26969-2" class="ct-link post-card-author" href="https://prowly.com/magazine/author/kamila-hanson/" target="_self" data-id="link-831-26969"><img loading="lazy" id="image-832-26969-2" alt="" src="https://prowly.com/magazine/app/uploads/2022/01/Kamila-Hanson-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-832-26969"><div id="text_block-833-26969-2" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-833-26969"><span id="span-834-26969-2" class="ct-span" data-id="span-834-26969">Kamila Hanson</span> ∙ <span id="span-835-26969-2" class="ct-span" data-id="span-835-26969">26 Feb 2025</span></div></a><div id="text_block-836-26969-2" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-836-26969"><span id="span-837-26969-2" class="ct-span" data-id="span-837-26969">What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]</span></div></div></div><div id="div_block-821-26969-3" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-821-26969"><a id="link-822-26969-3" class="ct-link" href="https://prowly.com/magazine/new-product-press-release-examples/" target="_self" data-id="link-822-26969"><img loading="lazy" id="image-823-26969-3" alt="new product press release" src="https://prowly.com/magazine/wp-content/uploads/2019/05/New-Product-Press-Release-Examples-1-768x384.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2019/05/New-Product-Press-Release-Examples-1-768x384.png 768w, https://prowly.com/magazine/wp-content/uploads/2019/05/New-Product-Press-Release-Examples-1-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-823-26969"></a><div id="div_block-824-26969-3" class="ct-div-block post-card-body" data-id="div_block-824-26969"><div id="text_block-825-26969-3" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-825-26969"><span id="span-826-26969-3" class="ct-span" data-id="span-826-26969"><a href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/press-release-writing-and-content-creation/" rel="tag">Press Release Writing and Content Creation</a></span> ∙ <span id="span-827-26969-3" class="ct-span" data-id="span-827-26969">11 min read</span></div><a id="link-828-26969-3" class="ct-link post-card-title" href="https://prowly.com/magazine/new-product-press-release-examples/" target="_self" data-id="link-828-26969"><h2 id="headline-829-26969-3" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-829-26969"><span id="span-830-26969-3" class="ct-span" data-id="span-830-26969">New Product Press Release Writing Guide (Examples & Template)</span></h2></a><a id="link-831-26969-3" class="ct-link post-card-author" href="https://prowly.com/magazine/author/bartdonda/" target="_self" data-id="link-831-26969"><img loading="lazy" id="image-832-26969-3" alt="" src="https://prowly.com/magazine/app/uploads/2018/11/bdonda-linked-in-96x96.jpeg" class="ct-image post-card-author-photo" data-id="image-832-26969"><div id="text_block-833-26969-3" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-833-26969"><span id="span-834-26969-3" class="ct-span" data-id="span-834-26969">Bart Donda</span> ∙ <span id="span-835-26969-3" class="ct-span" data-id="span-835-26969">26 Feb 2025</span></div></a><div id="text_block-836-26969-3" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-836-26969"><span id="span-837-26969-3" class="ct-span" data-id="span-837-26969">A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]</span></div></div></div><div id="div_block-821-26969-4" class="ct-div-block archive-post columns-4 mobile-columns-full" data-id="div_block-821-26969"><a id="link-822-26969-4" class="ct-link" href="https://prowly.com/magazine/press-release-format-guide/" target="_self" data-id="link-822-26969"><img loading="lazy" id="image-823-26969-4" alt="Press release format" src="https://prowly.com/magazine/wp-content/uploads/2024/02/Press-release-format-14-768x384.png" class="ct-image post-card-image" srcset="https://prowly.com/magazine/wp-content/uploads/2024/02/Press-release-format-14-768x384.png 768w, https://prowly.com/magazine/wp-content/uploads/2024/02/Press-release-format-14-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" data-id="image-823-26969"></a><div id="div_block-824-26969-4" class="ct-div-block post-card-body" data-id="div_block-824-26969"><div id="text_block-825-26969-4" class="ct-text-block post-card-info paragraph-5 mobile-m-paragraph-5" data-id="text_block-825-26969"><span id="span-826-26969-4" class="ct-span" data-id="span-826-26969"><a href="https://prowly.com/magazine/category/pr-outreach-and-media-relations/press-release-writing-and-content-creation/" rel="tag">Press Release Writing and Content Creation</a></span> ∙ <span id="span-827-26969-4" class="ct-span" data-id="span-827-26969">14 min read</span></div><a id="link-828-26969-4" class="ct-link post-card-title" href="https://prowly.com/magazine/press-release-format-guide/" target="_self" data-id="link-828-26969"><h2 id="headline-829-26969-4" class="ct-headline paragraph-3-bold mobile-m-paragraph-3-bold" data-id="headline-829-26969"><span id="span-830-26969-4" class="ct-span" data-id="span-830-26969">Press Release Format and Structure (w/ Tips and Examples)</span></h2></a><a id="link-831-26969-4" class="ct-link post-card-author" href="https://prowly.com/magazine/author/zuzanna-dora/" target="_self" data-id="link-831-26969"><img loading="lazy" id="image-832-26969-4" alt="" src="https://prowly.com/magazine/app/uploads/2023/09/IMG_5040-1-scaled-96x96.jpg" class="ct-image post-card-author-photo" data-id="image-832-26969"><div id="text_block-833-26969-4" class="ct-text-block paragraph-4-medium mobile-m-paragraph-4-medium post-card-author-text" data-id="text_block-833-26969"><span id="span-834-26969-4" class="ct-span" data-id="span-834-26969">Zuzanna Dora</span> ∙ <span id="span-835-26969-4" class="ct-span" data-id="span-835-26969">21 Feb 2025</span></div></a><div id="text_block-836-26969-4" class="ct-text-block post-card-excerpt paragraph-4 wide-paragraph-3 mobile-m-paragraph-4" data-id="text_block-836-26969"><span id="span-837-26969-4" class="ct-span" data-id="span-837-26969">With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]</span></div></div></div> </div> </div></section><footer id="footer" class="ct-div-block" ><div id="footer-items" class="ct-div-block font-sans container--wider" ><div id="menu-company" class="ct-div-block footer-menu" ><div id="headline-company" class="ct-text-block footer-heading" >Company</div><nav id="nav-company" class="oxy-nav-menu oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-company-container"><ul id="menu-company" class="oxy-nav-menu-list"><li id="menu-item-26900" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26900"><a href="https://journal.prowly.com/">News</a></li> <li id="menu-item-26901" class="menu-item menu-item-type-custom 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