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<!doctype html><html lang="en"><head><title data-rh="true">Case Study: School Fairytale. 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class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="98ac" class="pw-post-title gs gt gu gv b gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle">Case Study: School Fairytale. Picture Book Illustrations and Design</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hv hw hx hy hz ab"><div><div class="ab ia"><div><div class="bm" aria-hidden="false"><a href="https://tubikstudio.medium.com/?source=post_page---byline--a49f92df60a8---------------------------------------" rel="noopener follow"><div class="l ib ic by id ie"><div class="l fj"><img alt="tubik" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*Ajcnluk022RtTmjH_v08Hw.png" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="if by l dd de fs n ig ft"></div></div></div></a></div></div><div class="ih ab fj"><div><div class="bm" aria-hidden="false"><a href="https://medium.muz.li/?source=post_page---byline--a49f92df60a8---------------------------------------" rel="noopener ugc nofollow"><div class="l ii ij by id ik"><div class="l fj"><img alt="Muzli - Design Inspiration" class="l fd by br il cx" 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k"><span class="ir is" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">6 min read</span><div class="jl jm l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Sep 11, 2024</span></div></span></div></span></div></div></div><div class="ab cp jn jo jp jq jr js jt ju jv jw jx jy jz ka kb kc"><div class="h k w fg fh q"><div class="ks l"><div class="ab q kt ku"><div class="pw-multi-vote-icon fj jc kv kw kx"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" 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class="mv"><div class="ab cb"><div class="lx mw ly mx lz my cf mz cg na ci bh"><figure class="ne nf ng nh ni mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc nd"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*iGW6FifWmuaq1nf78T0opg.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*iGW6FifWmuaq1nf78T0opg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*iGW6FifWmuaq1nf78T0opg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*iGW6FifWmuaq1nf78T0opg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*iGW6FifWmuaq1nf78T0opg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*iGW6FifWmuaq1nf78T0opg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*iGW6FifWmuaq1nf78T0opg.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*iGW6FifWmuaq1nf78T0opg.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="1c04" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">This case study is up to unveil our recent project, which is filled with the bright cheerfulness of childhood. Here, the <a class="af on" href="https://tubikstudio.com/" rel="noopener ugc nofollow" target="_blank">tubik agency</a> team worked on a picture book for children, with a full-scale scope of tasks, including writing, cute character art, illustrations of different formats, and graphic design.</p><p id="b400" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">So, welcome to go all the way through the creative process behind a children’s book.</p></div></div><div class="mv"><div class="ab cb"><div class="lx mw ly mx lz my cf mz cg na ci bh"><figure class="oo op oq or os mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc nd"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*tep-it_Go2UxGAhvHJen8w.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*tep-it_Go2UxGAhvHJen8w.png 640w, https://miro.medium.com/v2/resize:fit:720/1*tep-it_Go2UxGAhvHJen8w.png 720w, https://miro.medium.com/v2/resize:fit:750/1*tep-it_Go2UxGAhvHJen8w.png 750w, https://miro.medium.com/v2/resize:fit:786/1*tep-it_Go2UxGAhvHJen8w.png 786w, https://miro.medium.com/v2/resize:fit:828/1*tep-it_Go2UxGAhvHJen8w.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*tep-it_Go2UxGAhvHJen8w.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*tep-it_Go2UxGAhvHJen8w.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="a50b" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Idea and Story</h1><p id="a265" class="pw-post-body-paragraph nq nr gu bf b ns pr nu nv nw ps ny nz oa pt oc od oe pu og oh oi pv ok ol om gn bk">The general idea behind the picture book story was to support the children who are getting prepared to start primary school and are worried about that. It uses a quite classic approach to the kidlit aimed at preschoolers and primary school readers when the fairytale uses animal characters featuring human traits and behaviors. The main character is Little Puppy, and the story is about his first day at school, his feelings and worries, and three big lessons about friendship that are very important to learn. So, through the story development, he meets a bunch of secondary characters and deals with the typical primary school background and environment.</p><p id="59d8" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">In our case, the process of creating a picture book started with deciding upon the general idea, plot, and approach to the type of character reflection. Afterward, the writing part was done first to let the design team understand the entire volume of textual material and define the scenes that are the best for visualization to make the storytelling emotional and engaging for little readers. However, it doesn’t mean that the writing stage was accomplished independently: to make the process more effective, the writer worked on the text advised by the illustrator and kept in mind the possible visual presentation options for different parts of the story.</p><p id="028f" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">When the story was completed, the process of making it live with pictures started.</p><h1 id="5b2d" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Sketches and Character Development</h1><p id="389d" class="pw-post-body-paragraph nq nr gu bf b ns pr nu nv nw ps ny nz oa pt oc od oe pu og oh oi pv ok ol om gn bk">At the early stage of visualization, the illustration artist started with quite detailed sketches to figure out what the particular scenes would look like, what their composition would be, and how they would influence the major emotions and events the book tells about. In addition, that allowed us to plan the structure of the page with the space for text blocks describing the specific scene. At this stage, the artist also worked on the character concepts, their proportions, facial expressions, and visual details of personalities. As in the book they had to deal not as separate elements but as one system, it was crucial to think over them from such a perspective to keep them consistent from one scene to another.</p><p id="98c9" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">Let’s take a glance at some of the sketches obtained at this creative stage.</p></div></div><div class="mv"><div class="ab cb"><div class="lx mw ly mx lz my cf mz cg na ci bh"><figure class="oo op oq or os mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*zY9sEGaVPdWUkpsN.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*zY9sEGaVPdWUkpsN.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*zY9sEGaVPdWUkpsN.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*zY9sEGaVPdWUkpsN.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*zY9sEGaVPdWUkpsN.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*zY9sEGaVPdWUkpsN.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*zY9sEGaVPdWUkpsN.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*zY9sEGaVPdWUkpsN.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*zY9sEGaVPdWUkpsN.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*zY9sEGaVPdWUkpsN.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*zY9sEGaVPdWUkpsN.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*zY9sEGaVPdWUkpsN.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*zY9sEGaVPdWUkpsN.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*zY9sEGaVPdWUkpsN.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="623" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*PqvnX5N8bl3iGY5u.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*PqvnX5N8bl3iGY5u.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*PqvnX5N8bl3iGY5u.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*PqvnX5N8bl3iGY5u.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*PqvnX5N8bl3iGY5u.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*PqvnX5N8bl3iGY5u.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*PqvnX5N8bl3iGY5u.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 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srcSet="https://miro.medium.com/v2/resize:fit:640/0*2JSWhM8DI4KZXvjG.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*2JSWhM8DI4KZXvjG.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*2JSWhM8DI4KZXvjG.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*2JSWhM8DI4KZXvjG.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*2JSWhM8DI4KZXvjG.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*2JSWhM8DI4KZXvjG.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*2JSWhM8DI4KZXvjG.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="333" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="6de4" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Illustrations and Character Art</h1><p id="4719" class="pw-post-body-paragraph nq nr gu bf b ns pr nu nv nw ps ny nz oa pt oc od oe pu og oh oi pv ok ol om gn bk">When the major scenes were sketched and character concepts developed, the brightest part of the process started. The illustrations began getting colors and details, textures and patterns. The color palette is vibrant and multicolored, yet wisely selected and contrasted to be eye-pleasing and not overload kids’ eyes.</p><p id="efab" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">Another thing worth mentioning is that the artist fills the environments with various interesting details that create the atmosphere and engage children in deeper exploration. That is especially handy for cases when the picture book is read by an adult, and a child who cannot read yet perceives the story primarily based on the picture they look at. So, due to the colors and details of the environment, they quickly catch the atmosphere of a particular place and distinguish the home from school, for example, or can almost hear the sound of a motorway behind the window of a school bus or typical noise of children playing during the break.</p><p id="feef" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">Here’s a look at some illustrations developed for the picture book based on that approach.</p></div></div><div class="mv"><div class="ab cb"><div class="lx mw ly mx lz my cf mz cg na ci bh"><figure class="oo op oq or os mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*vK-oi3nX2qNvja4U.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*vK-oi3nX2qNvja4U.jpg 720w, 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srcSet="https://miro.medium.com/v2/resize:fit:640/0*vK-oi3nX2qNvja4U.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*vK-oi3nX2qNvja4U.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*vK-oi3nX2qNvja4U.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*vK-oi3nX2qNvja4U.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*vK-oi3nX2qNvja4U.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*vK-oi3nX2qNvja4U.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*vK-oi3nX2qNvja4U.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc px"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*3edtOuABRMlKGp_T.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*3edtOuABRMlKGp_T.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*3edtOuABRMlKGp_T.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*3edtOuABRMlKGp_T.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*3edtOuABRMlKGp_T.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*3edtOuABRMlKGp_T.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*3edtOuABRMlKGp_T.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*3edtOuABRMlKGp_T.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*3edtOuABRMlKGp_T.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*3edtOuABRMlKGp_T.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*3edtOuABRMlKGp_T.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*3edtOuABRMlKGp_T.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*3edtOuABRMlKGp_T.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*3edtOuABRMlKGp_T.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*ZMO2w0F8hUp3YI0I.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*ZMO2w0F8hUp3YI0I.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*ZMO2w0F8hUp3YI0I.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*ZMO2w0F8hUp3YI0I.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*ZMO2w0F8hUp3YI0I.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*ZMO2w0F8hUp3YI0I.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*ZMO2w0F8hUp3YI0I.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*ZMO2w0F8hUp3YI0I.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*GznpRMrHzwIUb03i.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*GznpRMrHzwIUb03i.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*GznpRMrHzwIUb03i.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*GznpRMrHzwIUb03i.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*GznpRMrHzwIUb03i.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*GznpRMrHzwIUb03i.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*GznpRMrHzwIUb03i.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*GznpRMrHzwIUb03i.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*GznpRMrHzwIUb03i.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*GznpRMrHzwIUb03i.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*GznpRMrHzwIUb03i.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*GznpRMrHzwIUb03i.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*GznpRMrHzwIUb03i.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*GznpRMrHzwIUb03i.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*pLgnhuFoXgcOmbrl.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*pLgnhuFoXgcOmbrl.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*pLgnhuFoXgcOmbrl.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*pLgnhuFoXgcOmbrl.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*pLgnhuFoXgcOmbrl.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*pLgnhuFoXgcOmbrl.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*pLgnhuFoXgcOmbrl.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*pLgnhuFoXgcOmbrl.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*pLgnhuFoXgcOmbrl.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*pLgnhuFoXgcOmbrl.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*pLgnhuFoXgcOmbrl.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*pLgnhuFoXgcOmbrl.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*pLgnhuFoXgcOmbrl.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*pLgnhuFoXgcOmbrl.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*SVMoHrXv8ZXfIQ8O.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*SVMoHrXv8ZXfIQ8O.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*SVMoHrXv8ZXfIQ8O.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*SVMoHrXv8ZXfIQ8O.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*SVMoHrXv8ZXfIQ8O.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*SVMoHrXv8ZXfIQ8O.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*SVMoHrXv8ZXfIQ8O.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*SVMoHrXv8ZXfIQ8O.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="39bc" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">Book Design</h1><p id="4cc9" class="pw-post-body-paragraph nq nr gu bf b ns pr nu nv nw ps ny nz oa pt oc od oe pu og oh oi pv ok ol om gn bk">After the illustrations were ready, it was time to start the design stage. The art and text had to combine and work together in harmony and balance. The typographic approach is based on the playfulness but high readability and legibility of the chosen font. Although the illustrations are brightly colored, the spaces for the text blocks use a light background to make sure that it’s easy to read. The pages look consistent and united; still, there was no standardized approach to the grid, as each spread was designed individually based on the size and composition of the illustration for that specific scene.</p><p id="6ab0" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">So, let’s see the final look of the picture book design, from the book cover and endpaper design, from one book spread to another, and check how the art, text, and design get together to make this kind and cute story work for little readers.</p></div></div><div class="mv"><div class="ab cb"><div class="lx mw ly mx lz my cf mz cg na ci bh"><figure class="oo op oq or os mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*CYYyetPn5GnWuw6o.jpg 640w, 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type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*CYYyetPn5GnWuw6o.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*CYYyetPn5GnWuw6o.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*CYYyetPn5GnWuw6o.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*CYYyetPn5GnWuw6o.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*CYYyetPn5GnWuw6o.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*CYYyetPn5GnWuw6o.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*CYYyetPn5GnWuw6o.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, 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role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc px"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*sS6ouPvmEa0d1CTh.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*sS6ouPvmEa0d1CTh.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*sS6ouPvmEa0d1CTh.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*sS6ouPvmEa0d1CTh.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*sS6ouPvmEa0d1CTh.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*sS6ouPvmEa0d1CTh.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*sS6ouPvmEa0d1CTh.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*sS6ouPvmEa0d1CTh.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*sS6ouPvmEa0d1CTh.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*sS6ouPvmEa0d1CTh.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*sS6ouPvmEa0d1CTh.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*sS6ouPvmEa0d1CTh.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*sS6ouPvmEa0d1CTh.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*sS6ouPvmEa0d1CTh.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 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https://miro.medium.com/v2/resize:fit:828/format:webp/0*Xnys5lYECLA6bTSF.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*Xnys5lYECLA6bTSF.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*Xnys5lYECLA6bTSF.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*Xnys5lYECLA6bTSF.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*Xnys5lYECLA6bTSF.jpg 720w, 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nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*J7CLFMw5PXnVrD7h.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*J7CLFMw5PXnVrD7h.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*J7CLFMw5PXnVrD7h.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*J7CLFMw5PXnVrD7h.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*J7CLFMw5PXnVrD7h.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*J7CLFMw5PXnVrD7h.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*J7CLFMw5PXnVrD7h.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*J7CLFMw5PXnVrD7h.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*J7CLFMw5PXnVrD7h.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*J7CLFMw5PXnVrD7h.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*J7CLFMw5PXnVrD7h.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*J7CLFMw5PXnVrD7h.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*J7CLFMw5PXnVrD7h.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*J7CLFMw5PXnVrD7h.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*Tgec2tD8Q9FVU1De.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*Tgec2tD8Q9FVU1De.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*Tgec2tD8Q9FVU1De.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*Tgec2tD8Q9FVU1De.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*Tgec2tD8Q9FVU1De.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*Tgec2tD8Q9FVU1De.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*Tgec2tD8Q9FVU1De.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*Tgec2tD8Q9FVU1De.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*Tgec2tD8Q9FVU1De.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*Tgec2tD8Q9FVU1De.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*Tgec2tD8Q9FVU1De.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*Tgec2tD8Q9FVU1De.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*Tgec2tD8Q9FVU1De.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*Tgec2tD8Q9FVU1De.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc px"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*VNybCIbM94FS8BXa.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*VNybCIbM94FS8BXa.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*VNybCIbM94FS8BXa.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*VNybCIbM94FS8BXa.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*VNybCIbM94FS8BXa.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*VNybCIbM94FS8BXa.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*VNybCIbM94FS8BXa.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*VNybCIbM94FS8BXa.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*VNybCIbM94FS8BXa.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*VNybCIbM94FS8BXa.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*VNybCIbM94FS8BXa.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*VNybCIbM94FS8BXa.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*VNybCIbM94FS8BXa.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*VNybCIbM94FS8BXa.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*bYLN9weh7E7Y8dX1.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*bYLN9weh7E7Y8dX1.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*bYLN9weh7E7Y8dX1.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*bYLN9weh7E7Y8dX1.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*bYLN9weh7E7Y8dX1.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*bYLN9weh7E7Y8dX1.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/0*bYLN9weh7E7Y8dX1.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*bYLN9weh7E7Y8dX1.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*bYLN9weh7E7Y8dX1.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*bYLN9weh7E7Y8dX1.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*bYLN9weh7E7Y8dX1.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*bYLN9weh7E7Y8dX1.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*bYLN9weh7E7Y8dX1.jpg 1100w, https://miro.medium.com/v2/resize:fit:2000/0*bYLN9weh7E7Y8dX1.jpg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="2d49" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">For our team, this project was a great experience of passing the whole way through the picture book creation process, diving deep into the specific nature of art and design for this market segment, finding ways to make it more efficient, and checking what tools and approaches are handy at each stage.</p></div></div><div class="mv"><div class="ab cb"><div class="lx mw ly mx lz my cf mz cg na ci bh"><figure class="oo op oq or os mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc pw"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*m3-3JnVboig4HsKUqXayzQ.jpeg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*m3-3JnVboig4HsKUqXayzQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*m3-3JnVboig4HsKUqXayzQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*m3-3JnVboig4HsKUqXayzQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*m3-3JnVboig4HsKUqXayzQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*m3-3JnVboig4HsKUqXayzQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*m3-3JnVboig4HsKUqXayzQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2000/1*m3-3JnVboig4HsKUqXayzQ.jpeg 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure><figure class="lp mv nj nk paragraph-image"><div role="button" tabindex="0" class="nl nm fj nn bh no"><div class="nb nc nd"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*1W6sAKKXQYTdG0sZ6dPurw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*1W6sAKKXQYTdG0sZ6dPurw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*1W6sAKKXQYTdG0sZ6dPurw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*1W6sAKKXQYTdG0sZ6dPurw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*1W6sAKKXQYTdG0sZ6dPurw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*1W6sAKKXQYTdG0sZ6dPurw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*1W6sAKKXQYTdG0sZ6dPurw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*1W6sAKKXQYTdG0sZ6dPurw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh mc np c" width="1000" height="750" loading="eager" role="presentation"/></picture></div></div></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="f70a" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">New <a class="af on" href="https://blog.tubikstudio.com/category/case_study/" rel="noopener ugc nofollow" target="_blank">design case studies</a> from our team are coming soon. Stay tuned!</p><h1 id="10e1" class="ot ou gu bf ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq bk">More Design Case Studies</h1><p id="8058" class="pw-post-body-paragraph nq nr gu bf b ns pr nu nv nw ps ny nz oa pt oc od oe pu og oh oi pv ok ol om gn bk">Here’s a set of more case studies sharing the creative solutions and approaches for some of the design projects done by the Tubik team.</p><p id="5e81" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/case-study-mascot-design-for-ecommerce/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Lagerby Llama. Mascot Design for Ecommerce</strong></a></p><p id="ff30" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/case-study-opera-browser-explainer-videos-production/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Opera Browser Explainer Videos. Animated Video Production</strong></a></p><p id="f7cc" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/case-study-picture-book-creation-process/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Pencils of Promise. Picture Book Creation Process Step by Step</strong></a></p><p id="1d1e" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/granola-brand-packaging/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Graneri. Artistic Granola Brand Packaging</strong></a></p><p id="e65e" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/digital-art-characters-illustration/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Digital Art Case Study: Product Characters Illustration Concept</strong></a></p><p id="d44c" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/packaging-marketing-design-for-vegetable-producer/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Vegar. Packaging and Marketing Design for Vegetable Producer</strong></a></p><p id="0488" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/case-study-paris-illustrations-and-web-design-for-tourism/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Paris City Guide. Illustrations and Web Design for Tourism</strong></a></p><p id="7718" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/packaging-marketing-design-coffee-brand/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Gofe. Packaging and Marketing Design for Coffee Brand</strong></a></p><p id="37fd" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/illustration-case-studies-visual-storytelling/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Illustration Case Studies: Visual Storytelling Art for User Experience</strong></a></p><p id="90d3" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/visual-identity-and-packaging-design-projects/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">12 Bright Projects on Visual Identity and Packaging Design</strong></a></p><p id="b0a3" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/valentines-gift-box-packaging-design/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Love Sign. Gift Box Packaging Design with Romantic Vibes</strong></a></p><p id="83be" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><a class="af on" href="https://blog.tubikstudio.com/interactive-christmas-advent-calendar-ui-design/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py">Nova Post. Interactive Christmas Advent Calendar UI Design</strong></a></p></div></div></div><div class="ab cb pz qa qb qc" role="separator"><span class="qd by bm qe qf qg"></span><span class="qd by bm qe qf qg"></span><span class="qd by bm qe qf"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="d817" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><em class="qh">Originally written for </em><a class="af on" href="https://blog.tubikstudio.com/" rel="noopener ugc nofollow" target="_blank"><strong class="bf py"><em class="qh">Tubik Blog</em></strong></a></p><p id="30d0" class="pw-post-body-paragraph nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk"><em class="qh">Welcome to get in touch and check designs by tubik via:</em></p><ul class=""><li id="fec1" class="nq nr gu bf b ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om qi qj qk bk"><a 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Picture Book Illustrations and Design","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*iGW6FifWmuaq1nf78T0opg.png":{"__typename":"ImageMetadata","id":"1*iGW6FifWmuaq1nf78T0opg.png","originalHeight":2400,"originalWidth":3200,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_1":{"__typename":"Paragraph","id":"2bd1e60a7020_1","name":"f156","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:1*iGW6FifWmuaq1nf78T0opg.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_2":{"__typename":"Paragraph","id":"2bd1e60a7020_2","name":"1c04","type":"P","href":null,"layout":null,"metadata":null,"text":"This case study is up to unveil our recent project, which is filled with the bright cheerfulness of childhood. Here, the tubik agency team worked on a picture book for children, with a full-scale scope of tasks, including writing, cute character art, illustrations of different formats, and graphic design.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":121,"end":133,"href":"https:\u002F\u002Ftubikstudio.com\u002F","anchorType":"LINK","userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_3":{"__typename":"Paragraph","id":"2bd1e60a7020_3","name":"b400","type":"P","href":null,"layout":null,"metadata":null,"text":"So, welcome to go all the way through the creative process behind a children’s book.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*tep-it_Go2UxGAhvHJen8w.png":{"__typename":"ImageMetadata","id":"1*tep-it_Go2UxGAhvHJen8w.png","originalHeight":2400,"originalWidth":3200,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_4":{"__typename":"Paragraph","id":"2bd1e60a7020_4","name":"71b8","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:1*tep-it_Go2UxGAhvHJen8w.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_5":{"__typename":"Paragraph","id":"2bd1e60a7020_5","name":"a50b","type":"H3","href":null,"layout":null,"metadata":null,"text":"Idea and Story","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_6":{"__typename":"Paragraph","id":"2bd1e60a7020_6","name":"a265","type":"P","href":null,"layout":null,"metadata":null,"text":"The general idea behind the picture book story was to support the children who are getting prepared to start primary school and are worried about that. It uses a quite classic approach to the kidlit aimed at preschoolers and primary school readers when the fairytale uses animal characters featuring human traits and behaviors. The main character is Little Puppy, and the story is about his first day at school, his feelings and worries, and three big lessons about friendship that are very important to learn. So, through the story development, he meets a bunch of secondary characters and deals with the typical primary school background and environment.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_7":{"__typename":"Paragraph","id":"2bd1e60a7020_7","name":"59d8","type":"P","href":null,"layout":null,"metadata":null,"text":"In our case, the process of creating a picture book started with deciding upon the general idea, plot, and approach to the type of character reflection. Afterward, the writing part was done first to let the design team understand the entire volume of textual material and define the scenes that are the best for visualization to make the storytelling emotional and engaging for little readers. However, it doesn’t mean that the writing stage was accomplished independently: to make the process more effective, the writer worked on the text advised by the illustrator and kept in mind the possible visual presentation options for different parts of the story.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_8":{"__typename":"Paragraph","id":"2bd1e60a7020_8","name":"028f","type":"P","href":null,"layout":null,"metadata":null,"text":"When the story was completed, the process of making it live with pictures started.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_9":{"__typename":"Paragraph","id":"2bd1e60a7020_9","name":"5b2d","type":"H3","href":null,"layout":null,"metadata":null,"text":"Sketches and Character Development","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_10":{"__typename":"Paragraph","id":"2bd1e60a7020_10","name":"389d","type":"P","href":null,"layout":null,"metadata":null,"text":"At the early stage of visualization, the illustration artist started with quite detailed sketches to figure out what the particular scenes would look like, what their composition would be, and how they would influence the major emotions and events the book tells about. In addition, that allowed us to plan the structure of the page with the space for text blocks describing the specific scene. At this stage, the artist also worked on the character concepts, their proportions, facial expressions, and visual details of personalities. As in the book they had to deal not as separate elements but as one system, it was crucial to think over them from such a perspective to keep them consistent from one scene to another.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_11":{"__typename":"Paragraph","id":"2bd1e60a7020_11","name":"98c9","type":"P","href":null,"layout":null,"metadata":null,"text":"Let’s take a glance at some of the sketches obtained at this creative stage.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*zY9sEGaVPdWUkpsN.jpg":{"__typename":"ImageMetadata","id":"0*zY9sEGaVPdWUkpsN.jpg","originalHeight":996,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_12":{"__typename":"Paragraph","id":"2bd1e60a7020_12","name":"b90f","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*zY9sEGaVPdWUkpsN.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*PqvnX5N8bl3iGY5u.jpg":{"__typename":"ImageMetadata","id":"0*PqvnX5N8bl3iGY5u.jpg","originalHeight":996,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_13":{"__typename":"Paragraph","id":"2bd1e60a7020_13","name":"883e","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*PqvnX5N8bl3iGY5u.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*52ffdO6tHlVsB59p.jpg":{"__typename":"ImageMetadata","id":"0*52ffdO6tHlVsB59p.jpg","originalHeight":996,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_14":{"__typename":"Paragraph","id":"2bd1e60a7020_14","name":"f547","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*52ffdO6tHlVsB59p.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*TAd2kxaOlZSLatZR.jpg":{"__typename":"ImageMetadata","id":"0*TAd2kxaOlZSLatZR.jpg","originalHeight":996,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_15":{"__typename":"Paragraph","id":"2bd1e60a7020_15","name":"f82c","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*TAd2kxaOlZSLatZR.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*IzIn-ACrfePZB4a-.jpg":{"__typename":"ImageMetadata","id":"0*IzIn-ACrfePZB4a-.jpg","originalHeight":996,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_16":{"__typename":"Paragraph","id":"2bd1e60a7020_16","name":"f9d1","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*IzIn-ACrfePZB4a-.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*2JSWhM8DI4KZXvjG.jpg":{"__typename":"ImageMetadata","id":"0*2JSWhM8DI4KZXvjG.jpg","originalHeight":532,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_17":{"__typename":"Paragraph","id":"2bd1e60a7020_17","name":"2ed9","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*2JSWhM8DI4KZXvjG.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_18":{"__typename":"Paragraph","id":"2bd1e60a7020_18","name":"6de4","type":"H3","href":null,"layout":null,"metadata":null,"text":"Illustrations and Character Art","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_19":{"__typename":"Paragraph","id":"2bd1e60a7020_19","name":"4719","type":"P","href":null,"layout":null,"metadata":null,"text":"When the major scenes were sketched and character concepts developed, the brightest part of the process started. The illustrations began getting colors and details, textures and patterns. The color palette is vibrant and multicolored, yet wisely selected and contrasted to be eye-pleasing and not overload kids’ eyes.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_20":{"__typename":"Paragraph","id":"2bd1e60a7020_20","name":"efab","type":"P","href":null,"layout":null,"metadata":null,"text":"Another thing worth mentioning is that the artist fills the environments with various interesting details that create the atmosphere and engage children in deeper exploration. That is especially handy for cases when the picture book is read by an adult, and a child who cannot read yet perceives the story primarily based on the picture they look at. So, due to the colors and details of the environment, they quickly catch the atmosphere of a particular place and distinguish the home from school, for example, or can almost hear the sound of a motorway behind the window of a school bus or typical noise of children playing during the break.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_21":{"__typename":"Paragraph","id":"2bd1e60a7020_21","name":"feef","type":"P","href":null,"layout":null,"metadata":null,"text":"Here’s a look at some illustrations developed for the picture book based on that approach.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*vK-oi3nX2qNvja4U.jpg":{"__typename":"ImageMetadata","id":"0*vK-oi3nX2qNvja4U.jpg","originalHeight":1200,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_22":{"__typename":"Paragraph","id":"2bd1e60a7020_22","name":"22f8","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*vK-oi3nX2qNvja4U.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*3edtOuABRMlKGp_T.jpg":{"__typename":"ImageMetadata","id":"0*3edtOuABRMlKGp_T.jpg","originalHeight":1500,"originalWidth":2000,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_23":{"__typename":"Paragraph","id":"2bd1e60a7020_23","name":"6d49","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*3edtOuABRMlKGp_T.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*ZMO2w0F8hUp3YI0I.jpg":{"__typename":"ImageMetadata","id":"0*ZMO2w0F8hUp3YI0I.jpg","originalHeight":1200,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_24":{"__typename":"Paragraph","id":"2bd1e60a7020_24","name":"0583","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*ZMO2w0F8hUp3YI0I.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*GznpRMrHzwIUb03i.jpg":{"__typename":"ImageMetadata","id":"0*GznpRMrHzwIUb03i.jpg","originalHeight":1200,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_25":{"__typename":"Paragraph","id":"2bd1e60a7020_25","name":"9918","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*GznpRMrHzwIUb03i.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*pLgnhuFoXgcOmbrl.jpg":{"__typename":"ImageMetadata","id":"0*pLgnhuFoXgcOmbrl.jpg","originalHeight":1200,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_26":{"__typename":"Paragraph","id":"2bd1e60a7020_26","name":"62fa","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*pLgnhuFoXgcOmbrl.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*SVMoHrXv8ZXfIQ8O.jpg":{"__typename":"ImageMetadata","id":"0*SVMoHrXv8ZXfIQ8O.jpg","originalHeight":1200,"originalWidth":1600,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:2bd1e60a7020_27":{"__typename":"Paragraph","id":"2bd1e60a7020_27","name":"d726","type":"IMG","href":null,"layout":"OUTSET_CENTER","metadata":{"__ref":"ImageMetadata:0*SVMoHrXv8ZXfIQ8O.jpg"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_28":{"__typename":"Paragraph","id":"2bd1e60a7020_28","name":"39bc","type":"H3","href":null,"layout":null,"metadata":null,"text":"Book Design","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:2bd1e60a7020_29":{"__typename":"Paragraph","id":"2bd1e60a7020_29","name":"4cc9","type":"P","href":null,"layout":null,"metadata":null,"text":"After the illustrations were ready, it was time to start the design stage. 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