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(& How to Measure It)</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/sean-collins/">Sean Collins</a></p><span data-test="date">Aug 08, 2024</span><span data-test="time-to-read">8 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributors: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/203873905/">Rachel Handley</a> and <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/217785329/">Simon Fogg</a></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/87/d8/87d81724ebb57a5b134eb0a12e1c74ce/keyword-difficulty.svg" alt="Keyword Difficulty" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" class="sc-gKclnd iBtQsf"><div class="sc-jtXEFf jrBzsJ"><div class="sc-eldieg eYVFtH"><button class="sc-kiIyQV fqmceZ">Table of contents</button><button class="sc-kiIyQV fqmceZ"><svg aria-hidden="true" tabindex="-1" disabled="" class="___SIcon_pchrv_gg_ sc-cLpAjG cfZGuc" data-ui-name="Share" width="16" height="16" viewBox="0 0 16 16" data-name="Share" data-group="m"><path d="M11.707 1.293a1 1 0 1 0-1.414 1.414L12.586 5H7a6 6 0 0 0-6 6v3a1 1 0 1 0 2 0v-3a4 4 0 0 1 4-4h5.586l-2.293 2.293a1 1 0 1 0 1.414 1.414l4-4a1 1 0 0 0 0-1.414l-4-4Z" shape-rendering="geometricPrecision"></path></svg>Share</button></div></div><div data-test="intersection-container" class="sc-gKclnd htfCox"><div class="sc-eWfVMQ jBsPfP"><span data-test="top-left-share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="top-left-share-block" class="sc-gKclnd hcvUza"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fkeyword-difficulty%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fkeyword-difficulty%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22What+Is+Keyword+Difficulty%3F+%28%26+How+to+Measure+It%29%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fkeyword-difficulty%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=What Is Keyword Difficulty? (& How to Measure It)%0D%0Ahttps://www.semrush.com/blog/keyword-difficulty/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><h2 id="what-does-keyword-difficulty-mean">What Does Keyword Difficulty Mean? </h2><p>Keyword difficulty (or SEO difficulty) is a metric that estimates how hard it is to earn a prominent position in the search results for a given keyword.</p><p>For example, “iPhone” has a very high difficulty score because it’s extremely challenging to outrank highly relevant, high-quality search results from authoritative sites like Apple.</p><figure class="easyimage easyimage-side"><picture><img alt="Google search for the high difficulty keyword iphone with organic results that are hard to outrank." data-original="https://static.semrush.com/blog/uploads/media/07/a0/07a0a5393959b21332ce1d78a7f5cd7e/1112bdfce6bf3525c3a26d204a5f1ea7/original.png" height="1133" loading="lazy" src="https://static.semrush.com/blog/uploads/media/07/a0/07a0a5393959b21332ce1d78a7f5cd7e/1112bdfce6bf3525c3a26d204a5f1ea7/AD_4nXdGDr71q8Mf_AuHTe7xBM_nVA3bw2fB3KtM--201SRrxOrlgYl3qJhrjTENXT53KA2t6pYFbSh0zrvqc96CXDtk2lnlGS7tmWI-gR9WqFH05Z4OTGSxV_Z8kUFRpDQKp0zen_lN0jWNl6t_-0IfmPb2jpx8.png" width="1010"/></picture></figure><p>In Semrush, Keyword Difficulty (KD %) is expressed as a percentage. With a score of 100% being the hardest to rank for, and 0% the easiest.</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush KD scores: 0-14 very easy, 15-29 easy, 30-49 possible, 50-69 difficult, 70-84 hard, 85-100 very hard" data-original="https://static.semrush.com/blog/uploads/media/02/e0/02e0c3085824b83618d273c33b77367e/df20a2af01af069c19f63a67dea32115/original.png" height="1072" loading="lazy" src="https://static.semrush.com/blog/uploads/media/02/e0/02e0c3085824b83618d273c33b77367e/df20a2af01af069c19f63a67dea32115/AD_4nXeAoMROLOmKzJ1e_i5HpcQmGJZNjJW7ruTyW8_wR1HDpvuGo6z-VoLkTu4knj37jxkVL_e7EdQ4xEdavxGhLB0r-mFYCKadz-B2MajCb-0V-3gq5NNZEQWu2DQuKVIdYCZV3vgSQqi5Jzex2kE7vZENiGaj.png" width="1010"/></picture></figure><h3 id="what-is-personal-keyword-difficulty">What Is Personal Keyword Difficulty?</h3><p>In addition to a general Keyword Difficulty score, Semrush offers a personalized Personal Keyword Difficulty (PKD %) score. PKD considers your <a href="https://www.semrush.com/blog/semrush-authority-score-explained/">website's authority</a> and determines how challenging it would be for you to reach the top 10 search results for a particular keyword.</p><figure class="easyimage easyimage-side"><picture><img alt=""Overview" tab of the Keyword Overview tool with the "iphone" keyword and "apple.com" domain used as an example" data-original="https://static.semrush.com/blog/uploads/media/78/ec/78ecac2869fe7e53f4f5c00894acf21c/353d30f8388c07ebf821d277d2c9550e/original.png" height="827" loading="lazy" src="https://static.semrush.com/blog/uploads/media/78/ec/78ecac2869fe7e53f4f5c00894acf21c/353d30f8388c07ebf821d277d2c9550e/AD_4nXcjGxHIUNANbVAtZqTo9hqf2OZJVoLDdrb50UlMF9-O1Bfkgifo91SG4nPPlGcCT2e_ZqpXzbX-qDkOI1se4xYzTb5Ttk1TXfA32DNcKhrx5pjWxHhw7aItnS_eugDJL0y41XPA3QyXAPJfKr2tU2OecSfb.png" width="1010"/></picture></figure><p>Knowing your PKD is more valuable than relying solely on the Keyword Difficulty score. PKD reveals keywords that might appear too competitive for your website based on the Keyword Difficulty score but are actually achievable.</p><p>Focusing on PKD opportunities can help you create a solid <a href="https://www.semrush.com/blog/seo-strategy/">SEO strategy</a> to increase your chances of <a href="https://www.semrush.com/blog/seo-ranking/">ranking higher in search results</a>.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>You can discover keywords and your PKD % scores with Semrush’s </em><a href="https://www.semrush.com/analytics/keywordmagic/"><em>Keyword Magic Tool</em></a><em>. Sign up for free to try it out. </em></p></div></aside><div></div><h2 id="why-is-keyword-difficulty-important">Why Is Keyword Difficulty Important?</h2><p>Keyword difficulty is important in <a href="https://www.semrush.com/blog/what-is-seo/">search engine optimization (SEO)</a> because it helps you identify search terms you have the potential to rank highly for in the organic listings of the <a href="https://www.semrush.com/blog/serp/">search engine results pages (SERPs)</a>. </p><p>When you understand which keywords you can rank for, you can invest more resources into content that will likely generate more traffic from search engines to your website.</p><p>After all, higher rankings in the organic results usually lead to more clicks, which can translate to more website conversions and better business results.</p><p>By combining difficulty scores with other insights, you can select the best possible <a href="https://www.semrush.com/blog/what-are-keywords/">keywords</a> for your content strategy.</p><h2 id="what-affects-keyword-difficulty-in-seo">What Affects Keyword Difficulty in SEO? </h2><p>Both KD and PKD are based on analyzing Google's top 10 organic results and various keyword characteristics.</p><p>Below, you’ll find a breakdown of six key factors.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Semrush’s Keyword Difficulty metric is the </em><a href="https://www.semrush.com/blog/most-accurate-keyword-difficulty/"><em>most accurate on the market</em></a><em>. </em></p></div></aside><h3 id="1--backlinks-to-top-ranking-sites">1. Backlinks to Top-Ranking Sites</h3><p>Backlinks are links from one website to another. </p><p>Google treats backlinks from high-authority sites as recommendations for the sites they are linking to. So, if you're researching a specific keyword, and the top-ranking site for that keyword has a lot of backlinks, the keyword difficulty score for that keyword will likely be higher.</p><p>Semrush’s formula considers two main backlink metrics:</p><ul> <li><strong>The median number of referring domains</strong>: Generally, the more quality sites that link to a website, the more prominent and trustworthy it’s perceived to be. And the harder it’ll be to outrank.</li> <li><strong>The median ratio of follow to nofollow links</strong>: <a href="https://www.semrush.com/blog/nofollow-links/">Nofollow links</a> are links the administrator has requested search engines to ignore for SEO purposes. So, sites with a low proportion of nofollow backlinks can be harder to outrank.</li></ul><p>You can check these metrics yourself with Semrush’s <a href="https://www.semrush.com/analytics/backlinks/">Backlink Analytics</a> tool.</p><p>Just enter the domain or URL you’re interested in and click “<strong>Analyze</strong>.”</p><p>Then, head to the “<strong>Backlinks</strong>” report to see the number of referring domains and the percentage of nofollow links.</p><p>Here's what the Backlinks Analysis tool looks like in Semrush for Apple:</p><figure class="easyimage easyimage-side"><picture><img alt="Backlinks report showing 5.1 million referring domains and the number of nofollow, sponsored, and UGC links" data-original="https://static.semrush.com/blog/uploads/media/96/71/9671331840b5ad923bf6364114a6e9ba/570cf820d5bcd9fb428d77c954e4e880/original.png" height="634" loading="lazy" src="https://static.semrush.com/blog/uploads/media/96/71/9671331840b5ad923bf6364114a6e9ba/570cf820d5bcd9fb428d77c954e4e880/AD_4nXefPJDuz4FA1ldKLGoqlPeCttPRQRhL4y04nyVQUV5yHeglBbX4sFZ6IvEasmbi9Tld0ATJH8WPZMaFDjyQIfxM07sx_DAkatc5_N7o_o3PQtA1z49jeOgLs-lCni3gIGeMRklg6a7gY9w-0w7M0mNTbJM.png" width="1010"/></picture></figure><h3 id="2--authority-scores-of-top-ranking-sites">2. Authority Scores of Top-Ranking Sites</h3><p>Backlinks also affect Authority Scores. Semrush’s <a href="https://www.semrush.com/blog/semrush-authority-score-explained/">Authority Score</a> measures a website’s SEO ranking ability on a scale of 1-100. This score is based on three main factors:</p><ol> <li><strong>Link power</strong>: The quality and quantity of backlinks to the site</li> <li><strong>Organic traffic</strong>: The estimated number of monthly organic clicks from search engines</li> <li><strong>Natural profile</strong>: The prevalence of spam indicators in the site’s backlink profile (which you can learn more about in our guide to <a href="https://www.semrush.com/blog/toxic-links-guidelines/">toxic backlinks</a>)</li></ol><p>The higher the top-ranking sites’ Authority Scores, the higher the keyword difficulty will be.</p><p>You can find your site’s Authority Score with the <a href="https://www.semrush.com/analytics/backlinks/">Backlink Analytics</a> tool.</p><p>Enter your domain, then head to the “<strong>Overview</strong>” report.</p><figure class="easyimage easyimage-side"><picture><img alt="Apple.com authority score is 100." data-original="https://static.semrush.com/blog/uploads/media/ff/aa/ffaac4f19d30e9081f8ea243e72b310c/54ed8f73083d2df2b7b9f055795933dc/original.png" height="953" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ff/aa/ffaac4f19d30e9081f8ea243e72b310c/54ed8f73083d2df2b7b9f055795933dc/AD_4nXfrVSPFsRJgT7-lUfXDxN6zihTGu3X8XHOhSq4rVnCJjRXAAiIbntSxeuXvKT_XGKVd2eEYBI0BHec0jYIsgGWYfDNZOHVnZSSeDwiOYOMtLNPHmRw7OHqA5vnfZyFP-baMjEtSl93ClYRzMFn_A3Qw-6eA.png" width="1010"/></picture></figure><p>Then, add competitors to see how your Authority Scores compare.</p><figure class="easyimage easyimage-side"><picture><img alt="Comparing authority scores for Apple, Best Buy, and Samsung" data-original="https://static.semrush.com/blog/uploads/media/05/de/05deccaff57a4f20aea8fb307e937aea/b806952356fa62be829029374602ef64/original.png" height="459" loading="lazy" src="https://static.semrush.com/blog/uploads/media/05/de/05deccaff57a4f20aea8fb307e937aea/b806952356fa62be829029374602ef64/AD_4nXc_Qb6Sjvo-2L8bJrGXkPsd_2xYMRu-Okfs_EZU6bSHeKUsY3SmIqRoaPSsm7C2ROmdgnTm39J621zZ_0vKxyRbpKLirGKu2JeLxISqauhcuJdQ8MJcAz0clLlmN0lquN1pi4ZZo-AO5PsM0gL_BhZ6Yy8r.png" width="1010"/></picture></figure><h3 id="3--keyword-search-volume">3. Keyword Search Volume</h3><p><a href="https://www.semrush.com/blog/keyword-search-volume/">Search volume</a> refers to the average number of monthly searches for a keyword. Volumes tend to correlate strongly with keyword difficulty scores.</p><p>Why?</p><p>Higher-volume keywords have the potential to drive more traffic to a website. So, they tend to attract more competition.</p><p>You can find keywords, their search volumes, and their difficulty scores in Semrush’s <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>.</p><p>Enter a relevant term to base your research around, choose your country, and click “<strong>Search</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Keyword Magic Tool with "iphone" in the text box, and the country box and "Search" button highlighted" data-original="https://static.semrush.com/blog/uploads/media/47/ec/47eceec1e6c3bd06183d8dfbcaf56798/2a1a686f94d455a36339f43b1c6b00ee/original.jpeg" height="636" loading="lazy" src="https://static.semrush.com/blog/uploads/media/47/ec/47eceec1e6c3bd06183d8dfbcaf56798/2a1a686f94d455a36339f43b1c6b00ee/AD_4nXcCfc8idVrO4af744lc7JAfbVxg8tjhgzVDiR4CEpLPxyKKJ5vD1BZnAf9WBfrO3xlq9g5tmku0VFiIrX-i2MFDw9EMtqdn5irrS2Wcts05pTpNRGiSXTDn-We0WcjcSnQpeTLbr3ICPs1rnHqPpits-pvw.jpeg" width="1010"/></picture></figure><p>Then, refer to each keyword's “Volume” and “KD%” columns.</p><figure class="easyimage easyimage-side"><picture><img alt=""Broad Match" results for the "iphone" keyword with the "Volume" and "KD" columns highlighted" data-original="https://static.semrush.com/blog/uploads/media/05/47/0547e251f38265e7358d41c5774f7ce4/71ea52311fb06d439e3e9aaafa1319fe/original.jpeg" height="1178" loading="lazy" src="https://static.semrush.com/blog/uploads/media/05/47/0547e251f38265e7358d41c5774f7ce4/71ea52311fb06d439e3e9aaafa1319fe/AD_4nXc3fkAt9aDHX4Rk3OpoFNAp6qTSVrUqlOo7NFcK5zmrIZCoEdye9iUX5PjD2pOWCLheMLuPwcXGyb8YT85rNwVK1A8cpnFYDJvy_mTs8wcXeHqn5NcO7BqICke-KDw9tTYHnGYh2rdEJaLr5v5jNE4ruUbM.jpeg" width="1010"/></picture></figure><p>In the example below, keywords with search volumes of 100,001 or higher have an average Keyword Difficulty score of 76%.</p><figure class="easyimage easyimage-side"><picture><img alt=""Volume" filter and "Average KD: 76%" highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/1d/fa/1dfa95e20b67b28d18c6633e575dc65e/cfc303df3f3cf6692320759eaf80789b/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1d/fa/1dfa95e20b67b28d18c6633e575dc65e/cfc303df3f3cf6692320759eaf80789b/AD_4nXdTzsFq8kSnW_NyF6oiwE26N7nI-D0uLCdad436ITHmISM-mWCCamQooeQApvyaMMt9fqJtpyRd1WZLECYlHKJ2mltO7UCPwqyDWT0OeyFr0c6k6J-4hQ6XurEw2OZyvzlJAd67LoSukfFD2fUD88CxUic.jpeg" width="1010" height="625"/></picture></figure><p>However, keywords with volumes from 11-100 have an average Keyword Difficulty score of 39%. </p><figure class="easyimage easyimage-side"><picture><img alt=""Volume" filter and "Average KD: 39%" highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/99/d5/99d57e129eab3e1eedb2c4cdbf422e59/cde93a5dd7dc9c8ddec9981dd90aab1d/original.jpeg" height="625" loading="lazy" src="https://static.semrush.com/blog/uploads/media/99/d5/99d57e129eab3e1eedb2c4cdbf422e59/cde93a5dd7dc9c8ddec9981dd90aab1d/AD_4nXdq51g-qHcQ0aNxR_nqQPcRfSS1Hd65MKcXu_jTNEPq5F8B7Q9aodFWdHru3Ye09Vq1vGpZFa4vseByCHKgUPHFrKPs7R7BmfbphpCsIobiRX2hJFeOkT8Hwgp9td67kuhjh9opfAMwiqoawa0nM15CEotF.jpeg" width="1010"/></picture></figure><p>One of the best ways to maximize traffic is to target the highest-volume keywords that have achievable difficulty scores.</p><p>What’s achievable depends on your site’s status and content strategy. (More on that later.)</p><div></div><h3 id="4--the-presence-of-serp-features">4. The Presence of SERP Features</h3><p><a href="https://www.semrush.com/blog/serp-features-guide/">SERP features</a> are non-traditional search results that stand out and draw the user’s attention.</p><p>If a keyword triggers one or more of the features below, it’s sometimes harder for sites to earn organic clicks. So, that translates to a higher difficulty score.</p><ul> <li><a href="https://www.semrush.com/blog/featured-snippets/"><strong>Featured snippet</strong></a>: A webpage excerpt that typically appears at the top of the SERP</li> <li><a href="https://www.semrush.com/kb/1336-serp-features-instant-answer"><strong>Instant answer</strong></a>: An answer that appears without a prominent link (e.g., a dictionary definition)</li> <li><a href="https://www.semrush.com/blog/google-local-pack/"><strong>Local pack</strong></a>: A block that includes map results and business listings</li> <li><a href="https://www.semrush.com/blog/google-knowledge-panel/"><strong>Knowledge panel</strong></a>: A summary about a person, place, organization, or thing that appears on the right side of the SERP</li> <li><a href="https://www.semrush.com/kb/1350-serp-features-top-stories"><strong>Top stories</strong></a>: A block that includes links to relevant news articles</li> <li><a href="https://www.semrush.com/kb/1342-serp-features-people-also-ask"><strong>People also ask</strong></a>: A block featuring commonly asked questions and result snippets</li> <li><a href="https://www.semrush.com/kb/1349-serp-features-sitelinks"><strong>Sitelinks</strong></a>: Extra links to pages on a site (which appear below an otherwise standard result)</li></ul><p>Here’s an example of what the SERP looks like for the high-difficulty keyword, “what is an iPhone.” You’ll see the featured snippet, People also ask, and first organic listing:</p><figure class="easyimage easyimage-side"><picture><img alt="Google SERP for the keyword "what is an iphone" showing the featured snippet, PAA section, and one organic listing" data-original="https://static.semrush.com/blog/uploads/media/d9/dc/d9dcfa6a13f995f4040267d1f2895ff6/2f279a3806fe447166167c89ec9bb87a/original.jpeg" height="1382" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d9/dc/d9dcfa6a13f995f4040267d1f2895ff6/2f279a3806fe447166167c89ec9bb87a/AD_4nXeotJmGz4RkP5LWxSxifoT1jJgyCgJ8mi-EwzQJdxADrZ3sOYG3bkGnJdbveCTfTrBcgyzXKTkrkON-QfQSfPtHqSsl6TEdV0WTbAp1mXfO3btyy_8kEmXR_SjC5oP0UmMzJW_7iMpIYS4vNf_MprCuPtU.jpeg" width="1010"/></picture></figure><p>Conversely, the SEO keyword difficulty will be lower if no SERP features are triggered. Because there are no special elements to compete against.</p><p>When you do <a href="https://www.semrush.com/blog/keyword-research/">keyword research</a> in the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>, you can see how many SERP features each keyword triggers. And discover which ones they are.</p><figure class="easyimage easyimage-side"><picture><img alt="SERP features pop-ups highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/de/25/de25bc78aabe9ae2a5ee606c7579288e/56fd43d2d3becb54e691a0d447015472/original.jpeg" height="640" loading="lazy" src="https://static.semrush.com/blog/uploads/media/de/25/de25bc78aabe9ae2a5ee606c7579288e/56fd43d2d3becb54e691a0d447015472/AD_4nXe-UUkt_KZh0QwGOMYzOzFyq7szdMPYdoh8vXV3KgxRFsr9meloqhj5vMd7qIGSzTUQUzKU3nedlF-IlohTqa0Gtyr9QAzyec_QK_3VOpF0MJDzYmtBUaFAsQL-tIeUVDI7KsfwNHnwxKegm01FGLZZfFzu.jpeg" width="1010"/></picture></figure><h3 id="5--branded-keywords">5. Branded Keywords</h3><p>If a keyword includes a brand name (e.g., “iPhone”), its SEO difficulty score will usually be higher.</p><p>That’s because Google is likely to favor results from the brand’s own site. Making it harder for other sites to rank prominently.</p><p>For example, Apple dominates the “iPhone” SERP:</p><figure class="easyimage easyimage-side"><picture><img alt="Only two Apple organic serp listings are above the fold." data-original="https://static.semrush.com/blog/uploads/media/72/8a/728ae33f47104431a89b3402f675c25f/d79e6c1277c4107cef741713f7b78090/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/72/8a/728ae33f47104431a89b3402f675c25f/d79e6c1277c4107cef741713f7b78090/AD_4nXdrnMaKLMaaYYsrbFdK5JLz8bwfjiRxHt6jI07HDKI4Z5vp_e3QcS-6Mz8wE4itnxOEOE0yJBK1B_j2--MsE9igLpJgyiI-7e826sywOXKMZn66P3xJL-FZ6RklofMd7Sj4EiTghj48bCW01RN_4i3C_-g.png" width="1010" height="1524"/></picture></figure><p>Of course, this means that it should be relatively easy to rank for your own <a href="https://www.semrush.com/blog/branded-search/">branded keywords</a>.</p><h3 id="6--the-search-term’s-word-count">6. The Search Term’s Word Count</h3><p>For our keyword difficulty metric, keywords with longer word counts usually have lower difficulty scores. This is because they tend to be <a href="https://www.semrush.com/blog/how-to-choose-long-tail-keywords/">long-tail keywords</a>—highly specific keywords that often have lower search volumes and lower keyword competition levels. </p><p>For example, the latest data from our U.S. database shows that:</p><ul> <li>“iPhone 15 Pro Max” has 71% difficulty and gets 823K searches/month</li> <li>“iPhone 15 Oro Max 256gb natural titanium” has 38% Keyword Difficulty score and gets 390 searches/month</li></ul><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Word count is weighted less heavily than most other factors in our difficulty metric. This accounts for the fact that shorter terms can sometimes be more niche-specific than longer ones.</em></p></div></aside><p>Long-tail keywords typically correlate with high engagement and conversion rates. Because users have a clear idea of what they’re searching for.</p><p>So, long-tail keywords with low difficulty scores can be great keywords to target.</p><p>When you use the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>, you can find long-tail keywords specific to your business (which are often longer) using the suggested groups and subgroups on the left-hand side. For the term “iPhone,” it looks like this</p><figure class="easyimage easyimage-side"><picture><img alt="Groups and subgroups for the keyword "iphone" highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/79/56/79566f68ed47483d369826586287d220/868d1a17eab0daa6480577d822ab7962/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/79/56/79566f68ed47483d369826586287d220/868d1a17eab0daa6480577d822ab7962/AD_4nXcFMmZSXfLmg0xKL2FnhRfBQpdIJbDelgvMSEkF7c_ofntJcT0HnsH1JYBaU2CrunJbM1XAonv4Ma0WJ_NJctfSEXeX2n-rtzBv9T4eNpbSyVD3hd1_X3a9jBpv1ItyGHP5Be6F2vWOUQ84MYd1gqsEcLz4.jpeg" width="1010" height="1191"/></picture></figure><h2 id="how-to-check-keyword-difficulty">How to Check Keyword Difficulty</h2><p>You can easily check keyword difficulty scores with <a href="https://www.semrush.com/analytics/keywordoverview/">Keyword Overview</a>. </p><p>Just type your keyword(s) into the tool and you’ll see the score(s) in the dashboard. </p><figure class="easyimage easyimage-side"><picture><img alt="The "Keyword Difficulty" section highlighted in the Keyword Overview tool" data-original="https://static.semrush.com/blog/uploads/media/8d/d1/8dd1f59e25d497c7301be875bd826cd9/77ca36ee0c05dfd351245d7f2e820fc3/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8d/d1/8dd1f59e25d497c7301be875bd826cd9/77ca36ee0c05dfd351245d7f2e820fc3/AD_4nXf9bU3P7avA8SeapDk4jMOFiA49WQj19e04PnQnzVC5quHsf_DR5b4Y_Owl_2hy4nIex890voC2CJdXlXHERzYkj9zI39XKig-IEnGURcrOHGx7doO6wQ4WKrOn4TfDHfxVEYc53yynRR9YhseEx2A8b2Y.jpeg" width="1010" height="796"/></picture></figure><p>If you’re conducting keyword research, the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a> displays each Keyword Difficulty score in the “KD %” column. </p><figure class="easyimage easyimage-side"><picture><img alt="The keyword difficulty column highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/0a/4b/0a4baba1211bc4a9ddf5132ed69e4c6b/c729e4de01aa85692b3a589552062135/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0a/4b/0a4baba1211bc4a9ddf5132ed69e4c6b/c729e4de01aa85692b3a589552062135/AD_4nXfgo0w-6P0tjQdAqPlAZY0Z6a2WchRq-9fwaVtFte1CshZmMSUF9xrwdIH6dT9XCqg8tXLB0tG9lb4qPe77n3eMS3KwUWPlZBU3Vi_begoCFXrUc8FNL9Kxry3jVMwtcN3z9-Mgo_5PPT0aD7BnyVL_KmIV.jpeg" width="1010" height="1120"/></picture></figure><p>And this is how the scores break down:</p><figure class="easyimage easyimage-side"><picture><img src="https://static.semrush.com/blog/uploads/media/7e/89/7e89043e2b3d01637d4f6c09bc6048ac/6a9ae2f729da2d0eb23db875ce261e1d/AD_4nXcIO35rz1vaxKELF8S4lZrdBWl7pWNZ7ysIGJYabB-gj5nbN9vMFjmyqDpMRCsEmducWfIcEQS_8vc7SppqJjj5r7d5cFLDZD3TH9gK6Hxq_zDXf1U5I0P_5awG9dyyvx6oUX2FQWF0GPrm5hmTFUmjths.png" data-original="https://static.semrush.com/blog/uploads/media/7e/89/7e89043e2b3d01637d4f6c09bc6048ac/6a9ae2f729da2d0eb23db875ce261e1d/original.png" alt="Semrush scores ranging from "Very easy" to "Very hard" explained" loading="lazy" width="1010" height="612"/></picture></figure><h3 id="new-personal-keyword-difficulty-(pkd)">New Personal Keyword Difficulty (PKD)</h3><p>Getting your PKD score for each keyword is easy. Enter your domain in the "AI-powered" search box in the <a href="https://www.semrush.com/analytics/keywordoverview/">Keyword Overview</a> tool.</p><figure class="easyimage easyimage-side"><picture><img alt="Keyword Overview tool with "yourdomain.com" highlighted in the "AI-powered" box" data-original="https://static.semrush.com/blog/uploads/media/b4/3c/b43c41c82e75b54334b54db4e646616f/37479ca0fdb174367d97aec0fe1a83d0/original.jpeg" height="789" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b4/3c/b43c41c82e75b54334b54db4e646616f/37479ca0fdb174367d97aec0fe1a83d0/AD_4nXcgHMX8verNaWm4zE8YQdDYpi6fQ8MS1IfNATJZFQkgq_Jhn5VsfxGJpxt0PzhOYwf4NowBW-G5ySG8n1O1lmfiPQZX-uCqJSI_4aDOpSqrgeTbZFP4tCz0Kc1UWgu33JeMVByojc0WYyueepcTwqwNGDc.jpeg" width="1010"/></picture></figure><p>You'll then see your PKD score for that specific keyword, along with the following valuable insights:</p><ul> <li><strong>Topical authority:</strong> Assesses your domain's authority on specific topics, helping you identify areas for potential ranking success</li> <li><strong>Potential SERP positions:</strong> Shows your current keyword rankings and forecasts potential improvements, aiding in SEO prioritization and goal-setting</li> <li><strong>Current position:</strong> Shows your current keyword ranking in the SERPs</li></ul><figure class="easyimage easyimage-side"><picture><img alt="Personal KD, topical authority, potential position and current position sections highlighted in Keyword Overview tool" data-original="https://static.semrush.com/blog/uploads/media/2e/72/2e728832c6ce8adca750fcb334010613/20ec81498dbc47ef81e9799d68a58688/original.jpeg" height="959" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2e/72/2e728832c6ce8adca750fcb334010613/20ec81498dbc47ef81e9799d68a58688/AD_4nXeZQVyXkUzjRvrI6Tu4GKDLUid4otbPXF-0FIvIw_LBCCyubr-2Js63AFqA87i8pOawbaFmgxukUbVQkCtf3gBwtMwZ__Ra3gsAF2eclyfdvqE0oNTmVO34N3mLMra91p3eTy1cZ0ayWkD5eRaG-IYOoqy4.jpeg" width="1010"/></picture></figure><p>Further down the page, you'll discover additional keyword options like "Keyword Variations" and "Questions," each with its own PKD score. Considering your website's specific ranking potential, these options give you more keywords to target.</p><figure class="easyimage easyimage-side"><picture><img alt=""Keyword ideas" section of the Keyword Overview tool with the "PKD" columns highlighted" data-original="https://static.semrush.com/blog/uploads/media/34/9d/349dcc43853317027ca50a2a67b9cc1d/1ddd84e821da002c2b818f79dcd43cd4/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/34/9d/349dcc43853317027ca50a2a67b9cc1d/1ddd84e821da002c2b818f79dcd43cd4/AD_4nXfMtXV0mZnkZkuouRc5dTIKtBb0yH3p2NZ3N8BKxQZXkVK7uzQt4WEbdoIPS4jKKRMWs7-ENQWwpEtFUYVz-Y1epFn8VYAfo3hKsm8Uvfx9WsE-YyUI27xSXymCDAD5V4k3YrBMTojBS3FRRZ119k1_eqWv.jpeg" width="1010" height="777"/></picture></figure><h2 id="what’s-a-good-keyword-difficulty-score-to-target">What’s a Good Keyword Difficulty Score to Target?</h2><p>Knowing what keywords you can rank highly for is helpful when looking at your current performance.</p><p>You can quickly analyze your keywords and their difficulty scores in the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>.</p><p>Enter your seed keyword and your domain. And click “<strong>Search</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Keyword Magic Tool with "vegan recipe", "rainbowplantlife.com", country box and "Search" button highlighted" data-original="https://static.semrush.com/blog/uploads/media/cf/e0/cfe02d681c1e66a23d7d75503714b25c/d79140483ce6df97d2921bfa40bd77c2/original.jpeg" height="636" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cf/e0/cfe02d681c1e66a23d7d75503714b25c/d79140483ce6df97d2921bfa40bd77c2/AD_4nXeMJuG6iFYlbaTv1ye3dARhrv_L1w6yhoDw-Ipf5YINzc9-z-vvaGht6hSt5H4qgw8my5J9gZ1ztozSLC0B0Xirp4TatxzCN6lIRRPmQbKTYBlF0PUweBjoPzDGtkOvtHVhCV4RYEAZNoRBDo0SzLc02U8t.jpeg" width="1010"/></picture></figure><p>Look at the "PKD%" and "KD%" columns.</p><p>Remember:</p><ul> <li>KD% shows the general difficulty of ranking for that keyword across all websites</li> <li>PKD% shows the difficulty of ranking for that keyword specifically for your website, considering your domain's authority and backlink profile</li></ul><figure class="easyimage easyimage-side"><picture><img alt=""PKD" and "KD" columns highlighted in Keyword Magic Tool for the keyword "vegan recipe"" data-original="https://static.semrush.com/blog/uploads/media/2f/c0/2fc0b9585924c869eb334b429e7dd162/b1c8e1ec898eedf3a6668153ab4678ca/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2f/c0/2fc0b9585924c869eb334b429e7dd162/b1c8e1ec898eedf3a6668153ab4678ca/AD_4nXeKB_68x9Wn6iG5gjXbHymOnM0u1jDK_YiFW01lPB9ffWJR5Xt0euC8PAUAfPnz3aODtM2PojdAWGfGCwC-Q8Jrz5vauA-9hjSCzFQf6vagSJZUfaJYEXMHKAGX1IsCmsg6vEK7us4ZePasoyDlIP5oqinI.jpeg" width="1010" height="1222"/></picture></figure><p>Look for keywords with a low “PKD%” but a higher “KD%” score.</p><p>Why?</p><p>This may indicate a golden opportunity. Although the keyword might seem competitive overall, your website has the potential to outperform others.</p><p>You also apply the "Personal KD%" filter and set it to "Possible" and the “KD” filter to “Difficult.” This will quickly narrow the list to keywords where your website can rank well.</p><figure class="easyimage easyimage-side"><picture><img alt=""KD" and PKD" filters highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/f6/71/f67197eda80b331d2dbac1616c3821f4/e779beb4a77a58a96a0dee5d2c4f44f3/original.jpeg" height="577" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f6/71/f67197eda80b331d2dbac1616c3821f4/e779beb4a77a58a96a0dee5d2c4f44f3/AD_4nXeD5NQkuxbaRRCMsW5s5mEewsiQ-_Ep6oNU9e5bWOLaqAWIRHfpceYQyv8DSIntfUiO32MnHNB6Iot4cVVNmbvP8CRpfwvID5PA4L-EGuaSuaBJWAuWDI7QGolXofEKyIVzpW4FkiuvP5oIxF76Gdyz0fA1.jpeg" width="1010"/></picture></figure><p>For example, the website rainbowplantlife.com creates content around vegan food. </p><p>By using the seed keyword "vegan recipe" and applying the filters mentioned above, there are 145 potential keywords they aren't currently ranking for but for which their PKD indicates a high chance of success. </p><figure class="easyimage easyimage-side"><picture><img alt="Filters, keywords, and columns highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/6a/cc/6accb56f453169eaf2789c59b1e26d28/5174b1b5d2d7c6d398b3e50d327c4164/original.jpeg" height="1208" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6a/cc/6accb56f453169eaf2789c59b1e26d28/5174b1b5d2d7c6d398b3e50d327c4164/AD_4nXf-wh9DQGDiwUJxcDuqox_d9vKR5G7w0jgJ9Zt0E2pLvoWo_Tv6PywfdGdP2c8bDfN9mePCZ_Szh4HdujsDyqKULIhLpBV5H3HvgQX9Y9J9EX3y5n0CAzJf43SynWuIXIpjxTFfeX_NQ1khLTliuCiJiSE.jpeg" width="1010"/></picture></figure><p>However, there's no one-size-fits-all answer to "what's a good keyword difficulty score." </p><p>If you have a lower Authority Score and weaker backlinks than your competitors, you’ll find it hard to outrank them. So, you should probably focus on keywords with lower difficulty to start. </p><p>You can improve your competitiveness over time by:</p><ul> <li>Doing <a href="https://www.semrush.com/blog/link-building/">link building</a> (acquiring high-quality backlinks from reputable sites)</li> <li>Building out <a href="https://www.semrush.com/blog/topic-clusters/">topic clusters</a> (groups of content that center around a main topic) to establish authority around relevant topics</li> <li>Growing your <a href="https://www.semrush.com/blog/organic-traffic/">organic traffic</a> through lower-difficulty keywords</li></ul><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>To learn more about your competitive positioning, check out our guide on </em><a href="https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/"><em>SEO competitor analysis</em></a><em>.</em></p></div></aside><h2 id="how-to-create-rankable-content">How to Create Rankable Content</h2><p>No matter the keyword difficulty score, you must create <a href="https://www.semrush.com/blog/quality-content/">quality content</a> to earn a top ranking.</p><p>This is unique content that efficiently and effectively satisfies search intent (the user’s reason for searching).</p><p>You want to outshine all your competitors.</p><p>When you find keywords in the <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>, you can easily click through to the SERP. And check out what you’re up against.</p><p>Just click the icon that looks like this:</p><figure class="easyimage easyimage-side"><picture><img alt="The view SERP icon highlighted in Keyword Magic Tool" data-original="https://static.semrush.com/blog/uploads/media/89/35/8935f0e7529c33ea20d8769b0d8e95b2/68df219184eaeeb7b1c4379556201a84/original.jpeg" height="485" loading="lazy" src="https://static.semrush.com/blog/uploads/media/89/35/8935f0e7529c33ea20d8769b0d8e95b2/68df219184eaeeb7b1c4379556201a84/AD_4nXeCcbBhCLCGZe7RymesYrqkniXoQ-FltL7KtIU3vkw-8Aknhrp4ZWAZNskDFKFvLi_WjvdK98XM7bluAg0wO9KBVdK4c76MdKqtXDgK2eRBIF7CsywPD_VHxpu7baLAvGEjqZU-qLW6MgeFBNFLTjjLF5n0.jpeg" width="1010"/></picture></figure><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fkeyword-difficulty%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fkeyword-difficulty%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22What+Is+Keyword+Difficulty%3F+%28%26+How+to+Measure+It%29%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fkeyword-difficulty%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=What Is Keyword Difficulty? 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(\u0026 How to Measure It)","preview":"Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.","previewImage":"https://static.semrush.com/blog/uploads/media/87/d8/87d81724ebb57a5b134eb0a12e1c74ce/keyword-difficulty.svg","socialImage":"https://static.semrush.com/blog/uploads/media/84/17/84172641fda1967a2dcd7ca520359c16/keyword-difficulty-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/87/d8/87d81724ebb57a5b134eb0a12e1c74ce/extra.png","altPreviewImage":"Keyword Difficulty","altSocialImage":"Keyword Difficulty","hidePreviewImage":0,"publishedAt":1611066960000,"editedAt":1723108200000,"metaTitle":"What Is Keyword Difficulty? (\u0026 How to Measure It)","metaDescription":"Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.","schemaOrg":"{}","author":{"id":205421985,"alias":"sean-collins","name":"Sean Collins","photo":"https://static.semrush.com/blog/uploads/user/9f/4b/9f4bd7248c8a53cc51a4624b9df48f62/sean_collins.png","photoMask":"star","company":"It‘s Sean Collins","position":"SEO Consultant","bio":"Sean is the SEO Content Manager at Scoro, a work management platform that helps agencies streamline projects, finances, and resources. Previously, he served as Content Marketing Manager at Toggl and worked at a digital marketing agency providing SEO services for local, national, and international clients. Sean also works as a freelance SEO consultant, helping B2B SaaS companies increase their revenue by turning clicks into cash.","socials":{"webSite":"https://itsseancollins.com/","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/seanpaulcollins/"},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":30114,"enabled":true,"value":[]}},"critical":{"article-content":{"id":30114,"content":"\u003ch2\u003eWhat Does Keyword Difficulty Mean? \u003c/h2\u003e\u003cp\u003eKeyword difficulty (or SEO difficulty) is a metric that estimates how hard it is to earn a prominent position in the search results for a given keyword.\u003c/p\u003e\u003cp\u003eFor example, “iPhone” has a very high difficulty score because it’s extremely challenging to outrank highly relevant, high-quality search results from authoritative sites like Apple.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Google search for the high difficulty keyword iphone with organic results that are hard to outrank.\" data-original=\"https://static.semrush.com/blog/uploads/media/07/a0/07a0a5393959b21332ce1d78a7f5cd7e/1112bdfce6bf3525c3a26d204a5f1ea7/original.png\" height=\"1133\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/07/a0/07a0a5393959b21332ce1d78a7f5cd7e/1112bdfce6bf3525c3a26d204a5f1ea7/AD_4nXdGDr71q8Mf_AuHTe7xBM_nVA3bw2fB3KtM--201SRrxOrlgYl3qJhrjTENXT53KA2t6pYFbSh0zrvqc96CXDtk2lnlGS7tmWI-gR9WqFH05Z4OTGSxV_Z8kUFRpDQKp0zen_lN0jWNl6t_-0IfmPb2jpx8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn Semrush, Keyword Difficulty (KD %) is expressed as a percentage. With a score of 100% being the hardest to rank for, and 0% the easiest.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush KD scores: 0-14 very easy, 15-29 easy, 30-49 possible, 50-69 difficult, 70-84 hard, 85-100 very hard\" data-original=\"https://static.semrush.com/blog/uploads/media/02/e0/02e0c3085824b83618d273c33b77367e/df20a2af01af069c19f63a67dea32115/original.png\" height=\"1072\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/02/e0/02e0c3085824b83618d273c33b77367e/df20a2af01af069c19f63a67dea32115/AD_4nXeAoMROLOmKzJ1e_i5HpcQmGJZNjJW7ruTyW8_wR1HDpvuGo6z-VoLkTu4knj37jxkVL_e7EdQ4xEdavxGhLB0r-mFYCKadz-B2MajCb-0V-3gq5NNZEQWu2DQuKVIdYCZV3vgSQqi5Jzex2kE7vZENiGaj.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eWhat Is Personal Keyword Difficulty?\u003c/h3\u003e\u003cp\u003eIn addition to a general Keyword Difficulty score, Semrush offers a personalized Personal Keyword Difficulty (PKD %) score. PKD considers your \u003ca href=\"https://www.semrush.com/blog/semrush-authority-score-explained/\"\u003ewebsite's authority\u003c/a\u003e and determines how challenging it would be for you to reach the top 10 search results for a particular keyword.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Overview\" tab of the Keyword Overview tool with the \"iphone\" keyword and \"apple.com\" domain used as an example' data-original=\"https://static.semrush.com/blog/uploads/media/78/ec/78ecac2869fe7e53f4f5c00894acf21c/353d30f8388c07ebf821d277d2c9550e/original.png\" height=\"827\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/78/ec/78ecac2869fe7e53f4f5c00894acf21c/353d30f8388c07ebf821d277d2c9550e/AD_4nXcjGxHIUNANbVAtZqTo9hqf2OZJVoLDdrb50UlMF9-O1Bfkgifo91SG4nPPlGcCT2e_ZqpXzbX-qDkOI1se4xYzTb5Ttk1TXfA32DNcKhrx5pjWxHhw7aItnS_eugDJL0y41XPA3QyXAPJfKr2tU2OecSfb.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eKnowing your PKD is more valuable than relying solely on the Keyword Difficulty score. PKD reveals keywords that might appear too competitive for your website based on the Keyword Difficulty score but are actually achievable.\u003c/p\u003e\u003cp\u003eFocusing on PKD opportunities can help you create a solid \u003ca href=\"https://www.semrush.com/blog/seo-strategy/\"\u003eSEO strategy\u003c/a\u003e to increase your chances of \u003ca href=\"https://www.semrush.com/blog/seo-ranking/\"\u003eranking higher in search results\u003c/a\u003e.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eYou can discover keywords and your PKD % scores with Semrush’s \u003c/em\u003e\u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003e\u003cem\u003eKeyword Magic Tool\u003c/em\u003e\u003c/a\u003e\u003cem\u003e. Sign up for free to try it out. \u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmagic/\" show_input=\"false\" header=\"Find Your Personalized Keyword Difficulty Scores\" text=\"with the Keyword Magic Tool\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/files/e3/c1/e3c11aed0d9bffb525e8f7552d6b7fa1/illustration-ads-banner-205x170.svg\" bg_button=\"-success\"]\u003c/p\u003e\u003ch2\u003eWhy Is Keyword Difficulty Important?\u003c/h2\u003e\u003cp\u003eKeyword difficulty is important in \u003ca href=\"https://www.semrush.com/blog/what-is-seo/\"\u003esearch engine optimization (SEO)\u003c/a\u003e because it helps you identify search terms you have the potential to rank highly for in the organic listings of the \u003ca href=\"https://www.semrush.com/blog/serp/\"\u003esearch engine results pages (SERPs)\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eWhen you understand which keywords you can rank for, you can invest more resources into content that will likely generate more traffic from search engines to your website.\u003c/p\u003e\u003cp\u003eAfter all, higher rankings in the organic results usually lead to more clicks, which can translate to more website conversions and better business results.\u003c/p\u003e\u003cp\u003eBy combining difficulty scores with other insights, you can select the best possible \u003ca href=\"https://www.semrush.com/blog/what-are-keywords/\"\u003ekeywords\u003c/a\u003e for your content strategy.\u003c/p\u003e\u003ch2\u003eWhat Affects Keyword Difficulty in SEO? \u003c/h2\u003e\u003cp\u003eBoth KD and PKD are based on analyzing Google's top 10 organic results and various keyword characteristics.\u003c/p\u003e\u003cp\u003eBelow, you’ll find a breakdown of six key factors.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eSemrush’s Keyword Difficulty metric is the \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/most-accurate-keyword-difficulty/\"\u003e\u003cem\u003emost accurate on the market\u003c/em\u003e\u003c/a\u003e\u003cem\u003e. \u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003e1. Backlinks to Top-Ranking Sites\u003c/h3\u003e\u003cp\u003eBacklinks are links from one website to another. \u003c/p\u003e\u003cp\u003eGoogle treats backlinks from high-authority sites as recommendations for the sites they are linking to. So, if you're researching a specific keyword, and the top-ranking site for that keyword has a lot of backlinks, the keyword difficulty score for that keyword will likely be higher.\u003c/p\u003e\u003cp\u003eSemrush’s formula considers two main backlink metrics:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eThe median number of referring domains\u003c/strong\u003e: Generally, the more quality sites that link to a website, the more prominent and trustworthy it’s perceived to be. And the harder it’ll be to outrank.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eThe median ratio of follow to nofollow links\u003c/strong\u003e: \u003ca href=\"https://www.semrush.com/blog/nofollow-links/\"\u003eNofollow links\u003c/a\u003e are links the administrator has requested search engines to ignore for SEO purposes. So, sites with a low proportion of nofollow backlinks can be harder to outrank.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can check these metrics yourself with Semrush’s \u003ca href=\"https://www.semrush.com/analytics/backlinks/\"\u003eBacklink Analytics\u003c/a\u003e tool.\u003c/p\u003e\u003cp\u003eJust enter the domain or URL you’re interested in and click “\u003cstrong\u003eAnalyze\u003c/strong\u003e.”\u003c/p\u003e\u003cp\u003eThen, head to the “\u003cstrong\u003eBacklinks\u003c/strong\u003e” report to see the number of referring domains and the percentage of nofollow links.\u003c/p\u003e\u003cp\u003eHere's what the Backlinks Analysis tool looks like in Semrush for Apple:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Backlinks report showing 5.1 million referring domains and the number of nofollow, sponsored, and UGC links\" data-original=\"https://static.semrush.com/blog/uploads/media/96/71/9671331840b5ad923bf6364114a6e9ba/570cf820d5bcd9fb428d77c954e4e880/original.png\" height=\"634\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/96/71/9671331840b5ad923bf6364114a6e9ba/570cf820d5bcd9fb428d77c954e4e880/AD_4nXefPJDuz4FA1ldKLGoqlPeCttPRQRhL4y04nyVQUV5yHeglBbX4sFZ6IvEasmbi9Tld0ATJH8WPZMaFDjyQIfxM07sx_DAkatc5_N7o_o3PQtA1z49jeOgLs-lCni3gIGeMRklg6a7gY9w-0w7M0mNTbJM.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e2. Authority Scores of Top-Ranking Sites\u003c/h3\u003e\u003cp\u003eBacklinks also affect Authority Scores. Semrush’s \u003ca href=\"https://www.semrush.com/blog/semrush-authority-score-explained/\"\u003eAuthority Score\u003c/a\u003e measures a website’s SEO ranking ability on a scale of 1-100. This score is based on three main factors:\u003c/p\u003e\u003col\u003e \u003cli\u003e\u003cstrong\u003eLink power\u003c/strong\u003e: The quality and quantity of backlinks to the site\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eOrganic traffic\u003c/strong\u003e: The estimated number of monthly organic clicks from search engines\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eNatural profile\u003c/strong\u003e: The prevalence of spam indicators in the site’s backlink profile (which you can learn more about in our guide to \u003ca href=\"https://www.semrush.com/blog/toxic-links-guidelines/\"\u003etoxic backlinks\u003c/a\u003e)\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eThe higher the top-ranking sites’ Authority Scores, the higher the keyword difficulty will be.\u003c/p\u003e\u003cp\u003eYou can find your site’s Authority Score with the \u003ca href=\"https://www.semrush.com/analytics/backlinks/\"\u003eBacklink Analytics\u003c/a\u003e tool.\u003c/p\u003e\u003cp\u003eEnter your domain, then head to the “\u003cstrong\u003eOverview\u003c/strong\u003e” report.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Apple.com authority score is 100.\" data-original=\"https://static.semrush.com/blog/uploads/media/ff/aa/ffaac4f19d30e9081f8ea243e72b310c/54ed8f73083d2df2b7b9f055795933dc/original.png\" height=\"953\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ff/aa/ffaac4f19d30e9081f8ea243e72b310c/54ed8f73083d2df2b7b9f055795933dc/AD_4nXfrVSPFsRJgT7-lUfXDxN6zihTGu3X8XHOhSq4rVnCJjRXAAiIbntSxeuXvKT_XGKVd2eEYBI0BHec0jYIsgGWYfDNZOHVnZSSeDwiOYOMtLNPHmRw7OHqA5vnfZyFP-baMjEtSl93ClYRzMFn_A3Qw-6eA.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, add competitors to see how your Authority Scores compare.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Comparing authority scores for Apple, Best Buy, and Samsung\" data-original=\"https://static.semrush.com/blog/uploads/media/05/de/05deccaff57a4f20aea8fb307e937aea/b806952356fa62be829029374602ef64/original.png\" height=\"459\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/05/de/05deccaff57a4f20aea8fb307e937aea/b806952356fa62be829029374602ef64/AD_4nXc_Qb6Sjvo-2L8bJrGXkPsd_2xYMRu-Okfs_EZU6bSHeKUsY3SmIqRoaPSsm7C2ROmdgnTm39J621zZ_0vKxyRbpKLirGKu2JeLxISqauhcuJdQ8MJcAz0clLlmN0lquN1pi4ZZo-AO5PsM0gL_BhZ6Yy8r.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e3. Keyword Search Volume\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-search-volume/\"\u003eSearch volume\u003c/a\u003e refers to the average number of monthly searches for a keyword. Volumes tend to correlate strongly with keyword difficulty scores.\u003c/p\u003e\u003cp\u003eWhy?\u003c/p\u003e\u003cp\u003eHigher-volume keywords have the potential to drive more traffic to a website. So, they tend to attract more competition.\u003c/p\u003e\u003cp\u003eYou can find keywords, their search volumes, and their difficulty scores in Semrush’s \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eEnter a relevant term to base your research around, choose your country, and click “\u003cstrong\u003eSearch\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword Magic Tool with \"iphone\" in the text box, and the country box and \"Search\" button highlighted' data-original=\"https://static.semrush.com/blog/uploads/media/47/ec/47eceec1e6c3bd06183d8dfbcaf56798/2a1a686f94d455a36339f43b1c6b00ee/original.jpeg\" height=\"636\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/47/ec/47eceec1e6c3bd06183d8dfbcaf56798/2a1a686f94d455a36339f43b1c6b00ee/AD_4nXcCfc8idVrO4af744lc7JAfbVxg8tjhgzVDiR4CEpLPxyKKJ5vD1BZnAf9WBfrO3xlq9g5tmku0VFiIrX-i2MFDw9EMtqdn5irrS2Wcts05pTpNRGiSXTDn-We0WcjcSnQpeTLbr3ICPs1rnHqPpits-pvw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, refer to each keyword's “Volume” and “KD%” columns.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Broad Match\" results for the \"iphone\" keyword with the \"Volume\" and \"KD\" columns highlighted' data-original=\"https://static.semrush.com/blog/uploads/media/05/47/0547e251f38265e7358d41c5774f7ce4/71ea52311fb06d439e3e9aaafa1319fe/original.jpeg\" height=\"1178\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/05/47/0547e251f38265e7358d41c5774f7ce4/71ea52311fb06d439e3e9aaafa1319fe/AD_4nXc3fkAt9aDHX4Rk3OpoFNAp6qTSVrUqlOo7NFcK5zmrIZCoEdye9iUX5PjD2pOWCLheMLuPwcXGyb8YT85rNwVK1A8cpnFYDJvy_mTs8wcXeHqn5NcO7BqICke-KDw9tTYHnGYh2rdEJaLr5v5jNE4ruUbM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn the example below, keywords with search volumes of 100,001 or higher have an average Keyword Difficulty score of 76%.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Volume\" filter and \"Average KD: 76%\" highlighted in Keyword Magic Tool' data-original=\"https://static.semrush.com/blog/uploads/media/1d/fa/1dfa95e20b67b28d18c6633e575dc65e/cfc303df3f3cf6692320759eaf80789b/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1d/fa/1dfa95e20b67b28d18c6633e575dc65e/cfc303df3f3cf6692320759eaf80789b/AD_4nXdTzsFq8kSnW_NyF6oiwE26N7nI-D0uLCdad436ITHmISM-mWCCamQooeQApvyaMMt9fqJtpyRd1WZLECYlHKJ2mltO7UCPwqyDWT0OeyFr0c6k6J-4hQ6XurEw2OZyvzlJAd67LoSukfFD2fUD88CxUic.jpeg\" width=\"1010\" height=\"625\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHowever, keywords with volumes from 11-100 have an average Keyword Difficulty score of 39%. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Volume\" filter and \"Average KD: 39%\" highlighted in Keyword Magic Tool' data-original=\"https://static.semrush.com/blog/uploads/media/99/d5/99d57e129eab3e1eedb2c4cdbf422e59/cde93a5dd7dc9c8ddec9981dd90aab1d/original.jpeg\" height=\"625\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/99/d5/99d57e129eab3e1eedb2c4cdbf422e59/cde93a5dd7dc9c8ddec9981dd90aab1d/AD_4nXdq51g-qHcQ0aNxR_nqQPcRfSS1Hd65MKcXu_jTNEPq5F8B7Q9aodFWdHru3Ye09Vq1vGpZFa4vseByCHKgUPHFrKPs7R7BmfbphpCsIobiRX2hJFeOkT8Hwgp9td67kuhjh9opfAMwiqoawa0nM15CEotF.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOne of the best ways to maximize traffic is to target the highest-volume keywords that have achievable difficulty scores.\u003c/p\u003e\u003cp\u003eWhat’s achievable depends on your site’s status and content strategy. (More on that later.)\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmagic/\" show_input=\"false\" header=\"Find \u0026amp; Analyze Keywords\" text=\"with the Keyword Magic Tool\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/files/e3/c1/e3c11aed0d9bffb525e8f7552d6b7fa1/illustration-ads-banner-205x170.svg\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003e4. The Presence of SERP Features\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/serp-features-guide/\"\u003eSERP features\u003c/a\u003e are non-traditional search results that stand out and draw the user’s attention.\u003c/p\u003e\u003cp\u003eIf a keyword triggers one or more of the features below, it’s sometimes harder for sites to earn organic clicks. So, that translates to a higher difficulty score.\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/blog/featured-snippets/\"\u003e\u003cstrong\u003eFeatured snippet\u003c/strong\u003e\u003c/a\u003e: A webpage excerpt that typically appears at the top of the SERP\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/kb/1336-serp-features-instant-answer\"\u003e\u003cstrong\u003eInstant answer\u003c/strong\u003e\u003c/a\u003e: An answer that appears without a prominent link (e.g., a dictionary definition)\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/blog/google-local-pack/\"\u003e\u003cstrong\u003eLocal pack\u003c/strong\u003e\u003c/a\u003e: A block that includes map results and business listings\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/blog/google-knowledge-panel/\"\u003e\u003cstrong\u003eKnowledge panel\u003c/strong\u003e\u003c/a\u003e: A summary about a person, place, organization, or thing that appears on the right side of the SERP\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/kb/1350-serp-features-top-stories\"\u003e\u003cstrong\u003eTop stories\u003c/strong\u003e\u003c/a\u003e: A block that includes links to relevant news articles\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/kb/1342-serp-features-people-also-ask\"\u003e\u003cstrong\u003ePeople also ask\u003c/strong\u003e\u003c/a\u003e: A block featuring commonly asked questions and result snippets\u003c/li\u003e \u003cli\u003e\u003ca href=\"https://www.semrush.com/kb/1349-serp-features-sitelinks\"\u003e\u003cstrong\u003eSitelinks\u003c/strong\u003e\u003c/a\u003e: Extra links to pages on a site (which appear below an otherwise standard result)\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eHere’s an example of what the SERP looks like for the high-difficulty keyword, “what is an iPhone.” You’ll see the featured snippet, People also ask, and first organic listing:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Google SERP for the keyword \"what is an iphone\" showing the featured snippet, PAA section, and one organic listing' data-original=\"https://static.semrush.com/blog/uploads/media/d9/dc/d9dcfa6a13f995f4040267d1f2895ff6/2f279a3806fe447166167c89ec9bb87a/original.jpeg\" height=\"1382\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d9/dc/d9dcfa6a13f995f4040267d1f2895ff6/2f279a3806fe447166167c89ec9bb87a/AD_4nXeotJmGz4RkP5LWxSxifoT1jJgyCgJ8mi-EwzQJdxADrZ3sOYG3bkGnJdbveCTfTrBcgyzXKTkrkON-QfQSfPtHqSsl6TEdV0WTbAp1mXfO3btyy_8kEmXR_SjC5oP0UmMzJW_7iMpIYS4vNf_MprCuPtU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eConversely, the SEO keyword difficulty will be lower if no SERP features are triggered. Because there are no special elements to compete against.\u003c/p\u003e\u003cp\u003eWhen you do \u003ca href=\"https://www.semrush.com/blog/keyword-research/\"\u003ekeyword research\u003c/a\u003e in the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e, you can see how many SERP features each keyword triggers. And discover which ones they are.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"SERP features pop-ups highlighted in Keyword Magic Tool\" data-original=\"https://static.semrush.com/blog/uploads/media/de/25/de25bc78aabe9ae2a5ee606c7579288e/56fd43d2d3becb54e691a0d447015472/original.jpeg\" height=\"640\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/de/25/de25bc78aabe9ae2a5ee606c7579288e/56fd43d2d3becb54e691a0d447015472/AD_4nXe-UUkt_KZh0QwGOMYzOzFyq7szdMPYdoh8vXV3KgxRFsr9meloqhj5vMd7qIGSzTUQUzKU3nedlF-IlohTqa0Gtyr9QAzyec_QK_3VOpF0MJDzYmtBUaFAsQL-tIeUVDI7KsfwNHnwxKegm01FGLZZfFzu.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e5. Branded Keywords\u003c/h3\u003e\u003cp\u003eIf a keyword includes a brand name (e.g., “iPhone”), its SEO difficulty score will usually be higher.\u003c/p\u003e\u003cp\u003eThat’s because Google is likely to favor results from the brand’s own site. Making it harder for other sites to rank prominently.\u003c/p\u003e\u003cp\u003eFor example, Apple dominates the “iPhone” SERP:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Only two Apple organic serp listings are above the fold.\" data-original=\"https://static.semrush.com/blog/uploads/media/72/8a/728ae33f47104431a89b3402f675c25f/d79e6c1277c4107cef741713f7b78090/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/72/8a/728ae33f47104431a89b3402f675c25f/d79e6c1277c4107cef741713f7b78090/AD_4nXdrnMaKLMaaYYsrbFdK5JLz8bwfjiRxHt6jI07HDKI4Z5vp_e3QcS-6Mz8wE4itnxOEOE0yJBK1B_j2--MsE9igLpJgyiI-7e826sywOXKMZn66P3xJL-FZ6RklofMd7Sj4EiTghj48bCW01RN_4i3C_-g.png\" width=\"1010\" height=\"1524\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOf course, this means that it should be relatively easy to rank for your own \u003ca href=\"https://www.semrush.com/blog/branded-search/\"\u003ebranded keywords\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003e6. The Search Term’s Word Count\u003c/h3\u003e\u003cp\u003eFor our keyword difficulty metric, keywords with longer word counts usually have lower difficulty scores. This is because they tend to be \u003ca href=\"https://www.semrush.com/blog/how-to-choose-long-tail-keywords/\"\u003elong-tail keywords\u003c/a\u003e—highly specific keywords that often have lower search volumes and lower keyword competition levels. \u003c/p\u003e\u003cp\u003eFor example, the latest data from our U.S. database shows that:\u003c/p\u003e\u003cul\u003e \u003cli\u003e“iPhone 15 Pro Max” has 71% difficulty and gets 823K searches/month\u003c/li\u003e \u003cli\u003e“iPhone 15 Oro Max 256gb natural titanium” has 38% Keyword Difficulty score and gets 390 searches/month\u003c/li\u003e\u003c/ul\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eWord count is weighted less heavily than most other factors in our difficulty metric. This accounts for the fact that shorter terms can sometimes be more niche-specific than longer ones.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eLong-tail keywords typically correlate with high engagement and conversion rates. Because users have a clear idea of what they’re searching for.\u003c/p\u003e\u003cp\u003eSo, long-tail keywords with low difficulty scores can be great keywords to target.\u003c/p\u003e\u003cp\u003eWhen you use the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e, you can find long-tail keywords specific to your business (which are often longer) using the suggested groups and subgroups on the left-hand side. For the term “iPhone,” it looks like this\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Groups and subgroups for the keyword \"iphone\" highlighted in Keyword Magic Tool' data-original=\"https://static.semrush.com/blog/uploads/media/79/56/79566f68ed47483d369826586287d220/868d1a17eab0daa6480577d822ab7962/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/79/56/79566f68ed47483d369826586287d220/868d1a17eab0daa6480577d822ab7962/AD_4nXcFMmZSXfLmg0xKL2FnhRfBQpdIJbDelgvMSEkF7c_ofntJcT0HnsH1JYBaU2CrunJbM1XAonv4Ma0WJ_NJctfSEXeX2n-rtzBv9T4eNpbSyVD3hd1_X3a9jBpv1ItyGHP5Be6F2vWOUQ84MYd1gqsEcLz4.jpeg\" width=\"1010\" height=\"1191\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eHow to Check Keyword Difficulty\u003c/h2\u003e\u003cp\u003eYou can easily check keyword difficulty scores with \u003ca href=\"https://www.semrush.com/analytics/keywordoverview/\"\u003eKeyword Overview\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eJust type your keyword(s) into the tool and you’ll see the score(s) in the dashboard. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='The \"Keyword Difficulty\" section highlighted in the Keyword Overview tool' data-original=\"https://static.semrush.com/blog/uploads/media/8d/d1/8dd1f59e25d497c7301be875bd826cd9/77ca36ee0c05dfd351245d7f2e820fc3/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8d/d1/8dd1f59e25d497c7301be875bd826cd9/77ca36ee0c05dfd351245d7f2e820fc3/AD_4nXf9bU3P7avA8SeapDk4jMOFiA49WQj19e04PnQnzVC5quHsf_DR5b4Y_Owl_2hy4nIex890voC2CJdXlXHERzYkj9zI39XKig-IEnGURcrOHGx7doO6wQ4WKrOn4TfDHfxVEYc53yynRR9YhseEx2A8b2Y.jpeg\" width=\"1010\" height=\"796\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you’re conducting keyword research, the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e displays each Keyword Difficulty score in the “KD %” column. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"The keyword difficulty column highlighted in Keyword Magic Tool\" data-original=\"https://static.semrush.com/blog/uploads/media/0a/4b/0a4baba1211bc4a9ddf5132ed69e4c6b/c729e4de01aa85692b3a589552062135/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0a/4b/0a4baba1211bc4a9ddf5132ed69e4c6b/c729e4de01aa85692b3a589552062135/AD_4nXfgo0w-6P0tjQdAqPlAZY0Z6a2WchRq-9fwaVtFte1CshZmMSUF9xrwdIH6dT9XCqg8tXLB0tG9lb4qPe77n3eMS3KwUWPlZBU3Vi_begoCFXrUc8FNL9Kxry3jVMwtcN3z9-Mgo_5PPT0aD7BnyVL_KmIV.jpeg\" width=\"1010\" height=\"1120\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd this is how the scores break down:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg src=\"https://static.semrush.com/blog/uploads/media/7e/89/7e89043e2b3d01637d4f6c09bc6048ac/6a9ae2f729da2d0eb23db875ce261e1d/AD_4nXcIO35rz1vaxKELF8S4lZrdBWl7pWNZ7ysIGJYabB-gj5nbN9vMFjmyqDpMRCsEmducWfIcEQS_8vc7SppqJjj5r7d5cFLDZD3TH9gK6Hxq_zDXf1U5I0P_5awG9dyyvx6oUX2FQWF0GPrm5hmTFUmjths.png\" data-original=\"https://static.semrush.com/blog/uploads/media/7e/89/7e89043e2b3d01637d4f6c09bc6048ac/6a9ae2f729da2d0eb23db875ce261e1d/original.png\" alt='Semrush scores ranging from \"Very easy\" to \"Very hard\" explained' loading=\"lazy\" width=\"1010\" height=\"612\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eNew Personal Keyword Difficulty (PKD)\u003c/h3\u003e\u003cp\u003eGetting your PKD score for each keyword is easy. Enter your domain in the \"AI-powered\" search box in the \u003ca href=\"https://www.semrush.com/analytics/keywordoverview/\"\u003eKeyword Overview\u003c/a\u003e tool.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword Overview tool with \"yourdomain.com\" highlighted in the \"AI-powered\" box' data-original=\"https://static.semrush.com/blog/uploads/media/b4/3c/b43c41c82e75b54334b54db4e646616f/37479ca0fdb174367d97aec0fe1a83d0/original.jpeg\" height=\"789\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b4/3c/b43c41c82e75b54334b54db4e646616f/37479ca0fdb174367d97aec0fe1a83d0/AD_4nXcgHMX8verNaWm4zE8YQdDYpi6fQ8MS1IfNATJZFQkgq_Jhn5VsfxGJpxt0PzhOYwf4NowBW-G5ySG8n1O1lmfiPQZX-uCqJSI_4aDOpSqrgeTbZFP4tCz0Kc1UWgu33JeMVByojc0WYyueepcTwqwNGDc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou'll then see your PKD score for that specific keyword, along with the following valuable insights:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eTopical authority:\u003c/strong\u003e Assesses your domain's authority on specific topics, helping you identify areas for potential ranking success\u003c/li\u003e \u003cli\u003e\u003cstrong\u003ePotential SERP positions:\u003c/strong\u003e Shows your current keyword rankings and forecasts potential improvements, aiding in SEO prioritization and goal-setting\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eCurrent position:\u003c/strong\u003e Shows your current keyword ranking in the SERPs\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Personal KD, topical authority, potential position and current position sections highlighted in Keyword Overview tool\" data-original=\"https://static.semrush.com/blog/uploads/media/2e/72/2e728832c6ce8adca750fcb334010613/20ec81498dbc47ef81e9799d68a58688/original.jpeg\" height=\"959\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2e/72/2e728832c6ce8adca750fcb334010613/20ec81498dbc47ef81e9799d68a58688/AD_4nXeZQVyXkUzjRvrI6Tu4GKDLUid4otbPXF-0FIvIw_LBCCyubr-2Js63AFqA87i8pOawbaFmgxukUbVQkCtf3gBwtMwZ__Ra3gsAF2eclyfdvqE0oNTmVO34N3mLMra91p3eTy1cZ0ayWkD5eRaG-IYOoqy4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFurther down the page, you'll discover additional keyword options like \"Keyword Variations\" and \"Questions,\" each with its own PKD score. Considering your website's specific ranking potential, these options give you more keywords to target.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Keyword ideas\" section of the Keyword Overview tool with the \"PKD\" columns highlighted' data-original=\"https://static.semrush.com/blog/uploads/media/34/9d/349dcc43853317027ca50a2a67b9cc1d/1ddd84e821da002c2b818f79dcd43cd4/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/34/9d/349dcc43853317027ca50a2a67b9cc1d/1ddd84e821da002c2b818f79dcd43cd4/AD_4nXfMtXV0mZnkZkuouRc5dTIKtBb0yH3p2NZ3N8BKxQZXkVK7uzQt4WEbdoIPS4jKKRMWs7-ENQWwpEtFUYVz-Y1epFn8VYAfo3hKsm8Uvfx9WsE-YyUI27xSXymCDAD5V4k3YrBMTojBS3FRRZ119k1_eqWv.jpeg\" width=\"1010\" height=\"777\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eWhat’s a Good Keyword Difficulty Score to Target?\u003c/h2\u003e\u003cp\u003eKnowing what keywords you can rank highly for is helpful when looking at your current performance.\u003c/p\u003e\u003cp\u003eYou can quickly analyze your keywords and their difficulty scores in the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eEnter your seed keyword and your domain. And click “\u003cstrong\u003eSearch\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword Magic Tool with \"vegan recipe\", \"rainbowplantlife.com\", country box and \"Search\" button highlighted' data-original=\"https://static.semrush.com/blog/uploads/media/cf/e0/cfe02d681c1e66a23d7d75503714b25c/d79140483ce6df97d2921bfa40bd77c2/original.jpeg\" height=\"636\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cf/e0/cfe02d681c1e66a23d7d75503714b25c/d79140483ce6df97d2921bfa40bd77c2/AD_4nXeMJuG6iFYlbaTv1ye3dARhrv_L1w6yhoDw-Ipf5YINzc9-z-vvaGht6hSt5H4qgw8my5J9gZ1ztozSLC0B0Xirp4TatxzCN6lIRRPmQbKTYBlF0PUweBjoPzDGtkOvtHVhCV4RYEAZNoRBDo0SzLc02U8t.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eLook at the \"PKD%\" and \"KD%\" columns.\u003c/p\u003e\u003cp\u003eRemember:\u003c/p\u003e\u003cul\u003e \u003cli\u003eKD% shows the general difficulty of ranking for that keyword across all websites\u003c/li\u003e \u003cli\u003ePKD% shows the difficulty of ranking for that keyword specifically for your website, considering your domain's authority and backlink profile\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"PKD\" and \"KD\" columns highlighted in Keyword Magic Tool for the keyword \"vegan recipe\"' data-original=\"https://static.semrush.com/blog/uploads/media/2f/c0/2fc0b9585924c869eb334b429e7dd162/b1c8e1ec898eedf3a6668153ab4678ca/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2f/c0/2fc0b9585924c869eb334b429e7dd162/b1c8e1ec898eedf3a6668153ab4678ca/AD_4nXeKB_68x9Wn6iG5gjXbHymOnM0u1jDK_YiFW01lPB9ffWJR5Xt0euC8PAUAfPnz3aODtM2PojdAWGfGCwC-Q8Jrz5vauA-9hjSCzFQf6vagSJZUfaJYEXMHKAGX1IsCmsg6vEK7us4ZePasoyDlIP5oqinI.jpeg\" width=\"1010\" height=\"1222\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eLook for keywords with a low “PKD%” but a higher “KD%” score.\u003c/p\u003e\u003cp\u003eWhy?\u003c/p\u003e\u003cp\u003eThis may indicate a golden opportunity. Although the keyword might seem competitive overall, your website has the potential to outperform others.\u003c/p\u003e\u003cp\u003eYou also apply the \"Personal KD%\" filter and set it to \"Possible\" and the “KD” filter to “Difficult.” This will quickly narrow the list to keywords where your website can rank well.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"KD\" and PKD\" filters highlighted in Keyword Magic Tool' data-original=\"https://static.semrush.com/blog/uploads/media/f6/71/f67197eda80b331d2dbac1616c3821f4/e779beb4a77a58a96a0dee5d2c4f44f3/original.jpeg\" height=\"577\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f6/71/f67197eda80b331d2dbac1616c3821f4/e779beb4a77a58a96a0dee5d2c4f44f3/AD_4nXeD5NQkuxbaRRCMsW5s5mEewsiQ-_Ep6oNU9e5bWOLaqAWIRHfpceYQyv8DSIntfUiO32MnHNB6Iot4cVVNmbvP8CRpfwvID5PA4L-EGuaSuaBJWAuWDI7QGolXofEKyIVzpW4FkiuvP5oIxF76Gdyz0fA1.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFor example, the website rainbowplantlife.com creates content around vegan food. \u003c/p\u003e\u003cp\u003eBy using the seed keyword \"vegan recipe\" and applying the filters mentioned above, there are 145 potential keywords they aren't currently ranking for but for which their PKD indicates a high chance of success. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Filters, keywords, and columns highlighted in Keyword Magic Tool\" data-original=\"https://static.semrush.com/blog/uploads/media/6a/cc/6accb56f453169eaf2789c59b1e26d28/5174b1b5d2d7c6d398b3e50d327c4164/original.jpeg\" height=\"1208\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6a/cc/6accb56f453169eaf2789c59b1e26d28/5174b1b5d2d7c6d398b3e50d327c4164/AD_4nXf-wh9DQGDiwUJxcDuqox_d9vKR5G7w0jgJ9Zt0E2pLvoWo_Tv6PywfdGdP2c8bDfN9mePCZ_Szh4HdujsDyqKULIhLpBV5H3HvgQX9Y9J9EX3y5n0CAzJf43SynWuIXIpjxTFfeX_NQ1khLTliuCiJiSE.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHowever, there's no one-size-fits-all answer to \"what's a good keyword difficulty score.\" \u003c/p\u003e\u003cp\u003eIf you have a lower Authority Score and weaker backlinks than your competitors, you’ll find it hard to outrank them. So, you should probably focus on keywords with lower difficulty to start. \u003c/p\u003e\u003cp\u003eYou can improve your competitiveness over time by:\u003c/p\u003e\u003cul\u003e \u003cli\u003eDoing \u003ca href=\"https://www.semrush.com/blog/link-building/\"\u003elink building\u003c/a\u003e (acquiring high-quality backlinks from reputable sites)\u003c/li\u003e \u003cli\u003eBuilding out \u003ca href=\"https://www.semrush.com/blog/topic-clusters/\"\u003etopic clusters\u003c/a\u003e (groups of content that center around a main topic) to establish authority around relevant topics\u003c/li\u003e \u003cli\u003eGrowing your \u003ca href=\"https://www.semrush.com/blog/organic-traffic/\"\u003eorganic traffic\u003c/a\u003e through lower-difficulty keywords\u003c/li\u003e\u003c/ul\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eTo learn more about your competitive positioning, check out our guide on \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/\"\u003e\u003cem\u003eSEO competitor analysis\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch2\u003eHow to Create Rankable Content\u003c/h2\u003e\u003cp\u003eNo matter the keyword difficulty score, you must create \u003ca href=\"https://www.semrush.com/blog/quality-content/\"\u003equality content\u003c/a\u003e to earn a top ranking.\u003c/p\u003e\u003cp\u003eThis is unique content that efficiently and effectively satisfies search intent (the user’s reason for searching).\u003c/p\u003e\u003cp\u003eYou want to outshine all your competitors.\u003c/p\u003e\u003cp\u003eWhen you find keywords in the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e, you can easily click through to the SERP. And check out what you’re up against.\u003c/p\u003e\u003cp\u003eJust click the icon that looks like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"The view SERP icon highlighted in Keyword Magic Tool\" data-original=\"https://static.semrush.com/blog/uploads/media/89/35/8935f0e7529c33ea20d8769b0d8e95b2/68df219184eaeeb7b1c4379556201a84/original.jpeg\" height=\"485\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/89/35/8935f0e7529c33ea20d8769b0d8e95b2/68df219184eaeeb7b1c4379556201a84/AD_4nXeCcbBhCLCGZe7RymesYrqkniXoQ-FltL7KtIU3vkw-8Aknhrp4ZWAZNskDFKFvLi_WjvdK98XM7bluAg0wO9KBVdK4c76MdKqtXDgK2eRBIF7CsywPD_VHxpu7baLAvGEjqZU-qLW6MgeFBNFLTjjLF5n0.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmagic/\" show_input=\"false\" header=\"Find Your Personalized Keyword Difficulty Scores\" text=\"with the Keyword Magic Tool\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/files/e3/c1/e3c11aed0d9bffb525e8f7552d6b7fa1/illustration-ads-banner-205x170.svg\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[{"language":"de","url":"keyword-schwierigkeit/","title":"Keyword-Schwierigkeit: Was ist das und wie wird es gemessen?"},{"language":"es","url":"dificultad-de-palabra-clave/","title":"¿Qué es la Dificultad de Palabra Clave? (y Cómo Medirla)"},{"language":"it","url":"keyword-difficulty-che-cos-e-come-misurarla/","title":"Keyword difficulty: che cos’è e come misurarla"},{"language":"fr","url":"difficulte-des-mots-cles/","title":"Difficulté du mot-clé : définition et importance"},{"language":"ja","url":"seo-keyword-difficulty/","title":"SEOキーワード難易度とは？キーワード難易度の意味とその調べ方を徹底解説"}],"category":{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","metaTitle":"Keyword Research - Semrush Blog","metaDescription":"Keyword research is the foundation of almost every SEO strategy. Here is everything you need to know.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"keywordOverview","customProductWidgetId":3},"background":"blueIllust","timeToRead":8,"tableOfContent":true,"deindex":false,"metrics":null,"related":[7588,9346,8660,10155],"translated":[{"language":"de","url":"keyword-schwierigkeit/","title":"Keyword-Schwierigkeit: Was ist das und wie wird es gemessen?"},{"language":"es","url":"dificultad-de-palabra-clave/","title":"¿Qué es la Dificultad de Palabra Clave? (y Cómo Medirla)"},{"language":"it","url":"keyword-difficulty-che-cos-e-come-misurarla/","title":"Keyword difficulty: che cos’è e come misurarla"},{"language":"fr","url":"difficulte-des-mots-cles/","title":"Difficulté du mot-clé : définition et importance"},{"language":"ja","url":"seo-keyword-difficulty/","title":"SEOキーワード難易度とは？キーワード難易度の意味とその調べ方を徹底解説"}],"mainUrl":"","contributors":[{"id":203873905,"name":"Rachel Handley"},{"id":217785329,"name":"Simon Fogg"}]},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. 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