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But one Hy-Vee store in Minnesota is hoping to open shoppers’ eyes to a brave new world by including a clothing boutique alongside all the groceries.<br /> <span id="more-10244990"></span></p> <p>Hy-Vee, which operates 240 stores in eight states, is banking on customers wanting to pick up more than what’s on their grocery list by partnering with a European clothing brand to open a store-within-a-store clothing boutique, <a href="http://www.startribune.com/new-hy-vee-grocery-store-in-lakeville-will-carry-clothing-too/383618551/" target="_blank" target="_blank">the Minneapolis Star Tribune reports.</a></p> <p>The F & F Boutique will take up about 3,300-square-feet of the 91,000-square-foot building, and sell clothes, shoes, and accessories for kids, women, and men priced between $8 and $45.</p> <p>Products sold at the boutique — which are also located in Tesco supermarkets in Europe — will be refreshed every eight weeks.</p> <p>“Whether it’s gourmet foods or clothes, we have to adapt to the needs of our customers. Everything has to be quicker,” Randy Edeker, chief executive of Hy-Vee said of the company’s entrance into the clothing world.</p> <p>The company plans to expand the boutique stores at other locations in Minnesota, and Des Moines, IA in the future.</p> <p>While it’s not uncommon for retailers to sell both clothing and groceries under one roof, it usually occurs at big box retailers like Target and Walmart, that have a larger footprint, generally of 130,000-square-feet or more.</p> <p>Still the supermarket chain’s entrance into the clothing world could be a sign of the times — companies dipping their toes into all aspects of retail or providing convenience for customers who don’t want to stop at multiple places to check items off their shopping list.</p> <a name="pd_a_9451583"></a> <div class="PDS_Poll" id="PDI_container9451583" style="display:inline-block;"></div> <div id="PD_superContainer"></div> <script type="text/javascript" charset="UTF-8" src="https://static.polldaddy.com/p/9451583.js"></script> <noscript><a href="http://polldaddy.com/poll/9451583" target="_blank">Take Our Poll</a></noscript> <p><a href="http://www.startribune.com/new-hy-vee-grocery-store-in-lakeville-will-carry-clothing-too/383618551/" target="_blank" target="_blank">New Hy-Vee grocery store in Lakeville will carry clothing, too</a> [Minneapolis Star Tribune]</p> <blockquote><p>Want more consumer news? Visit our parent organization,<strong> <a href="https://www.consumerreports.org/cro/index.htm" target="_blank" target="_blank">Consumer Reports</a></strong>, for the latest on scams, recalls, and other consumer issues.</p></blockquote> <footer class="lf-post-footer"> <div class="lf-post-meta"> <p><span class="lf-post-footer--dates">6.21.16</span>By <span class="author vcard"><span class="fn"><a href="../../../../author/ashleekielerconsumerist/index.html" title="Posts by Ashlee Kieler" class="author url fn" rel="author">Ashlee Kieler</a><a href="https://twitter.com/akieler" title="akieler" class="twitter"><i class="fa fa-twitter"></i>@akieler</a></span></span></p><p class="lf-post-tags"><a href="../../../../tag/clothes-and-eggs/index.html" rel="tag">clothes and eggs</a> <a href="../../../../tag/hy-vee/index.html" rel="tag">hy vee</a> <a href="../../../../tag/shopping-2/index.html" rel="tag">shopping</a> <a href="../../../../tag/retailers/index.html" rel="tag">retailers</a> <a href="../../../../tag/clothing/index.html" rel="tag">clothing</a> <a href="../../../../tag/one-stop-shop/index.html" rel="tag">one-stop shop</a></p> </div> </footer> </div> </article> <div class="wpcom-related-posts widget widget_related_posts" id="wpcom-related-posts-10244990"> <div class="widget-wrap cs-related clearfix"> <h3>Related</h3> <ul> <li> <a href="../../../../tag/terrible-portmanteaus/index.html" class="cs-tag" rel="tag"> terrible portmanteaus </a> <a href="../../../../2017/04/05/people-eat-in-supermarkets-now-but-please-stop-calling-them-grocerants/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2017/04/saladbar.jpg%3Fw=360&);"></div> <span class="cs-related-title">People Eat In Supermarkets Now, But Please Stop Calling Them ‘Grocerants’</span> </a> </li> <li> <a href="../../../../tag/great-powdered-milk-recall-of-2016/index.html" class="cs-tag" rel="tag"> great powdered milk recall of 2016 </a> <a href="../../../../2017/01/16/products-from-hy-vee-albertsons-tom-thumb-recalled-for-potentially-contaminated-milk-powder/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2017/01/almond_bark.jpg%3Fw=360&);"></div> <span class="cs-related-title">Products From Hy-Vee, Albertsons, & Tom Thumb Recalled For Potentially Contaminated Milk Powder</span> </a> </li> <li> <a href="../../../../tag/how-low-can-you-go/index.html" class="cs-tag" rel="tag"> how low can you go? </a> <a href="../../../../2017/06/15/kroger-slashing-prices-on-milk-eggs-to-keep-up-in-heated-grocery-war/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2015/06/eggsnoshort.png%3Fw=360&);"></div> <span class="cs-related-title">Kroger Slashing Prices On Milk, Eggs To Keep Up In Heated Grocery War</span> </a> </li> <li> <a href="../../../../tag/finding-another-avenue-for-sales/index.html" class="cs-tag" rel="tag"> finding another avenue for sales </a> <a href="../../../08/29/j-crew-nordstrom-enter-into-symbiotic-clothes-selling-relationship/index.html"> <div class="cs-related-image-cover" style="background-image: url(../../../../consumermediallc.files.wordpress.com/2016/08/6737940777_44bc18ed7c_b.jpg%3Fw=360&);"></div> <span class="cs-related-title">J. 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