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data-src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2226f38743b42bcaaa142_Animation%20-%201710367300566.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="1.6166666666666667" data-duration="0"></div></div><div class="head-ln-3"></div></div><div class="mobile-up-container"><a href="#closebutton" class="mobile-up w-button">↑</a></div></header><article class="video-player-container project"><div data-w-id="ead486c2-cb4c-6220-b730-c6afabbe025c" class="lightbox-container"><video loading="eager" preload="metadata" autoplay="true" controls="" playsinline="true" class="lightbox-video"><source src="https://player.vimeo.com/progressive_redirect/download/824172841/rendition/1080p/%23myaquatalia%20%281080p%29.mp4?loc=external&signature=49fdcbb2e201f6df8bee1de33a4d05ce3f4095c3c29cbd6c7cb3b051254baf08" type="video/mp4" data-format="mp4" playsinline="true" class="lightbox-source"/></video><a id="closebutton" data-w-id="1409f61f-15f5-412e-c54d-1992a1c1e288" href="#" class="close-btn w-inline-block"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f0bf866246fc760662d87d_closeX.svg" loading="lazy" alt="" class="pop-up-close"/></a></div><div class="header-overlays"><h4 class="case-study-subhead project-page">Case Study</h4><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644d6536e5272cdf6123017_AQ%20logo.png" loading="lazy" alt="" sizes="(max-width: 767px) 83vw, 485px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644d6536e5272cdf6123017_AQ%20logo-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644d6536e5272cdf6123017_AQ%20logo-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644d6536e5272cdf6123017_AQ%20logo.png 970w" class="logo-img"/><p class="paragraph project-header-txt">Renowned for Italian craftsmanship, quality and what insiders call “the shoe you never want to take off”, DTE Studio collaborated with luxury footwear brand Aquatalia on a full 360° rebrand, developing a new identity paying homage to the brand’s heritage and new, modern approach to high-end footwear design.</p><div class="btn-container"><a id="pop-out-player-btn" data-w-id="740526c5-42eb-bb32-21ce-2a69c46eae1c" href="#" class="btn2 white w-button">View Full Video</a></div></div><video loading="eager" preload="metadata" loop="" playsinline="true" muted="" autoplay="true" title="" poster="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/66956e7617326821e94f04f9_my%20aq.webp" class="header-video"><source src="https://player.vimeo.com/progressive_redirect/download/293580357/rendition/1080p/%23myaquatalia_snippet%20%281080p%29.mp4?loc=external&signature=5807bde1009143726992bd36b4caa26f3015dac74cff59b74bfb4cccf3b5615e" type="video/mp4" data-format="mp4" class="source"/></video></article><section class="project-txt-block"><h1 class="h2">Branding and Packaging</h1><p class="paragraph">Aquatalia’s new logo, mark and packaging took inspiration from their classic roots and rich heritage of Italian craftsmanship.</p><div class="btn-container"></div></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1b23e8141bcc57ed0_aquatalia%20logo%20branding.png" loading="lazy" alt="Aquatalia's new logo and mark designed by DTE studio. The A mark has an extended crossbar, and the logo is in a rounded, sans serif font in all caps. Thin lines are shown around these logos to illustrate the technical elements and design process." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1b23e8141bcc57ed0_aquatalia%20logo%20branding-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1b23e8141bcc57ed0_aquatalia%20logo%20branding-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1b23e8141bcc57ed0_aquatalia%20logo%20branding.png 950w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/660ee74fd96b0d9d5563e7cb_aquatalia%20brand%20book2.png" loading="lazy" alt="DTE's branding and design for Aquatalia is showcased in a light gray hardcover book with protective clamshell box. The box is opened to show the embossed and foil stamped logo on the cover of the book." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/660ee74fd96b0d9d5563e7cb_aquatalia%20brand%20book2-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/660ee74fd96b0d9d5563e7cb_aquatalia%20brand%20book2-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/660ee74fd96b0d9d5563e7cb_aquatalia%20brand%20book2-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/660ee74fd96b0d9d5563e7cb_aquatalia%20brand%20book2-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/660ee74fd96b0d9d5563e7cb_aquatalia%20brand%20book2.png 1900w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee349d8e674ca13df2fd_Aquatalia%20shoeboxes%20group.png" loading="lazy" alt="Different sized Aquatalia shoeboxes are arranged in a grid and photographed from above. All the boxes are gray and showcase the new Aquatalia logo designed by DTE." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee349d8e674ca13df2fd_Aquatalia%20shoeboxes%20group-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee349d8e674ca13df2fd_Aquatalia%20shoeboxes%20group-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee349d8e674ca13df2fd_Aquatalia%20shoeboxes%20group-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee349d8e674ca13df2fd_Aquatalia%20shoeboxes%20group-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee349d8e674ca13df2fd_Aquatalia%20shoeboxes%20group.png 1900w" class="featured-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals.png" loading="lazy" alt="The technical mechanical design for Aquatalia shoebox and care card shown on a gray graph paper type of background. " sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals-p-2000.png 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ee2247b261749db40d6c_Aquatalia%20branding%20shoebox%20mechanicals.png 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fdaa59911cb8509c15fc_Best_Of3.jpg" loading="lazy" alt="DTE's branding for Aquatalia showcased across numerous items. The new logo has an A with an elongated crossbar. It is shown on a gray shoebox, fabric dustbag, printed card, the inner lining of a womens snakeskin shoe, and a separate inner lining of a mens shoe. All of these items are neatly arranged on a brown background." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fdaa59911cb8509c15fc_Best_Of3-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fdaa59911cb8509c15fc_Best_Of3-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fdaa59911cb8509c15fc_Best_Of3-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fdaa59911cb8509c15fc_Best_Of3-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fdaa59911cb8509c15fc_Best_Of3.jpg 1650w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">Brand Campaign Launch</h1><p class="paragraph">DTE studio provided strategy, creative direction, production, editing and post for the brand re-launch campaign. An entire runway show was staged with the runway custom-built in the shape of Aquatalia's new brand mark. Renowned fashion and street style photographer Tommy Ton was invited to photograph the show. The campaign also launched with wild postings across NYC and print ads in Vogue.</p><div class="btn-container"></div></section><section class="project-hero-video"><video loading="eager" preload="metadata" loop="" playsinline="true" muted="" autoplay="true" title="" poster="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/66956e756a03d93fd9634043_aquatalia%20campaign.webp" class="hero-video"><source src="https://player.vimeo.com/progressive_redirect/download/824172883/rendition/1080p/aquatalia%20%281080p%29.mp4?loc=external&signature=64c6d849cfddf6711b6b0e35d6911bfa37cf000af98078252b80130039fdb3de" type="video/mp4" data-format="mp4" muted="" class="source"/></video></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de8568ed26c8b11aaaff_Best_Of5.jpg" loading="lazy" alt="Mens and Womens advertising layouts by DTE for Aquatalia. Both show a group of models from the knees down wearing Aquatalia shoes. The women wear a low block heel pump and then men wear oxfords and loafers." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de8568ed26c8b11aaaff_Best_Of5-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de8568ed26c8b11aaaff_Best_Of5-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de8568ed26c8b11aaaff_Best_Of5-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de8568ed26c8b11aaaff_Best_Of5-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de8568ed26c8b11aaaff_Best_Of5.jpg 1650w" class="featured-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ.jpg" loading="lazy" alt="The legs of a male model walking on a white runway. He wears navy oxfords. A female model is in the distance in a red skirt." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e017df5bb3168e25a22a_My_AQ.jpg 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de45ce81835b5606b392_Best_Of4.jpg" loading="lazy" alt="Mens and Womens advertising layouts by DTE for Aquatalia. The womens ad has a model wearing white sandal heels, shown from the leg down. The mens ad has a model walking wearing all back, shown from the waist down, and black chelsea boots with buckles." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de45ce81835b5606b392_Best_Of4-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de45ce81835b5606b392_Best_Of4-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de45ce81835b5606b392_Best_Of4-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de45ce81835b5606b392_Best_Of4-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644de45ce81835b5606b392_Best_Of4.jpg 1650w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644ddfc197486565d12fe91_Best_Of_New.jpg" loading="lazy" alt="Wild poster design by DTE studio featuring Aquatalia's mens and womens shoes. Both shoes and outfits are monochromatic black and white, the mens has a black boot and the womens shows a white heeled sandal." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644ddfc197486565d12fe91_Best_Of_New-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644ddfc197486565d12fe91_Best_Of_New-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644ddfc197486565d12fe91_Best_Of_New-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644ddfc197486565d12fe91_Best_Of_New-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644ddfc197486565d12fe91_Best_Of_New.jpg 1650w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">Seasonal Campaigns</h1><p class="paragraph">As agency-of-record, DTE studio continued to develop out-of-home, digital, tv and print campaigns over the course of seasons to debut the launch of Men's and Women's seasonal collections.</p><div class="btn-container"></div></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi.png" loading="lazy" alt="A NYC yellow cab with DTE's advertising campaign for Aquatalia on it's rooftop panel. The ad features the feet of a model wearing beige, women mules and a cream colored skirt. The Aquatalia logo and store address is also shown." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi-p-2000.png 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf34767071143dba2e1_aquatalia%20ooh%20taxi.png 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1eecf463d83bcff5f_aquatalia%20campaign%20layout2.png" loading="lazy" alt="Mens and Womens advertising layouts for Aquatalia. The womens ad features the legs of a model sitting down and photographed from above. She wears tall, brown platform sandals and a pale blue short dress with ruffles. The mens ad is also shot from above. A model sits on a yellow bicycle, and his left leg is visible. He wears khaki pants and brown tasseled loafers. They are connected with a large white A with an extended crossbar overlapping both images." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1eecf463d83bcff5f_aquatalia%20campaign%20layout2-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1eecf463d83bcff5f_aquatalia%20campaign%20layout2-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1eecf463d83bcff5f_aquatalia%20campaign%20layout2-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1eecf463d83bcff5f_aquatalia%20campaign%20layout2-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf1eecf463d83bcff5f_aquatalia%20campaign%20layout2.png 1650w" class="featured-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf3a57f2f31dcbf2936_aquatalia%20ooh%20bus%20shelter.png" loading="lazy" alt="The sides of two NYC bus shelters with DTE's advertising campaign for Aquatalia - one mens and one womens, both feature the logo mark of an A with an extended crossbar in white. The womens ad features the legs of a model sitting down and photographed from above. She wears tall, brown platform sandals and a pale blue short dress with ruffles. The mens ad is also shot from above. A model sits on a yellow bicycle, and his left leg is visible. He wears khaki pants and brown tasseled loafers." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf3a57f2f31dcbf2936_aquatalia%20ooh%20bus%20shelter-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf3a57f2f31dcbf2936_aquatalia%20ooh%20bus%20shelter-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf3a57f2f31dcbf2936_aquatalia%20ooh%20bus%20shelter-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf3a57f2f31dcbf2936_aquatalia%20ooh%20bus%20shelter-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6616fcf3a57f2f31dcbf2936_aquatalia%20ooh%20bus%20shelter.png 1650w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea4b5ded12597200956f_aquatalia%20fw16%20ad%20layout%20mockup.png" loading="lazy" alt="A magazine open to a double-page spread ad for Aquatalia shoes. The ad shows the knees and below of a model wearing knee high burgundy boots and red skirt. The carpet is a similar tone and a glass table adds angular interest to the photo." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea4b5ded12597200956f_aquatalia%20fw16%20ad%20layout%20mockup-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea4b5ded12597200956f_aquatalia%20fw16%20ad%20layout%20mockup-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea4b5ded12597200956f_aquatalia%20fw16%20ad%20layout%20mockup-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea4b5ded12597200956f_aquatalia%20fw16%20ad%20layout%20mockup-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea4b5ded12597200956f_aquatalia%20fw16%20ad%20layout%20mockup.png 1650w" class="featured-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5.jpg" loading="lazy" alt="A NYC bus shelter with an ad for Aquatalia's men's shoes. " sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e254c92c06ca6e3368aa_Best_Of_New5.jpg 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e2543b829c5b1782523f_Best_Of_New3.jpg" loading="lazy" alt="" sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e2543b829c5b1782523f_Best_Of_New3-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e2543b829c5b1782523f_Best_Of_New3-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e2543b829c5b1782523f_Best_Of_New3-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e2543b829c5b1782523f_Best_Of_New3-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e2543b829c5b1782523f_Best_Of_New3.jpg 1650w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">Digital Flagship</h1><p class="paragraph">Creative direction and design for Aquatalia's new fully-responsive website. Plus an immersive digital and social experience into the world of #MyAquatalia featuring a behind-the-scenes look at the label's favorite trendsetters wearing their favorite shoes out and about in New York City.</p><div class="btn-container"></div></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site.jpg" loading="lazy" alt="A laptop, iPad and iPhone showcasing DTE studio's design and creative direction for Aquatalia's e-commerce website. A product detail page shows a cream high heel sandal, the iPad shows the homepage mens and womens banners and an iPhone has a photo of a model wearing sandals on instagram." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6631517b7ddbdef625c25ff9_Aquatalia%20ecommerce%20site.jpg 2400w" class="hero-img"/></section><section class="project-featured-video"><video loading="eager" preload="metadata" loop="" playsinline="true" muted="" autoplay="true" title="" poster="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/66956e759a1a4edd4c7c7470_aquatalia%20digital.webp" class="featured-video"><source src="https://player.vimeo.com/progressive_redirect/download/293590156/rendition/720p/aquatalia_site_snippet%20%28720p%29.mp4?loc=external&signature=ad1dd7d851d74641db7a466249df7fe9a4262c604d92af38378037389e850c86" type="video/mp4" data-format="mp4" class="source"/></video></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital.png" loading="lazy" alt="A laptop showing an editorial story called MyAquatalia on Aquatalia's website. The page collages images from the campaign featuring models wearing the different shoe styles and quotes from them about shoes. Collaged around the laptop are more campaign images." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital-p-2000.png 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea6236d108b869a56138_aquatalia%20my%20aq%20digital.png 2400w" class="hero-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e66023a29913ccf12e23_New_Upload3.jpg" loading="lazy" alt="An iPad showing an editorial story called MyAquatalia on Aquatalia's website. The page collages images from the campaign featuring models wearing the different shoe styles and quotes from them about shoes. Behind the ipad are more images of models and Aquatalia shoes." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e66023a29913ccf12e23_New_Upload3-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e66023a29913ccf12e23_New_Upload3-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e66023a29913ccf12e23_New_Upload3-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e66023a29913ccf12e23_New_Upload3-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6644e66023a29913ccf12e23_New_Upload3.jpg 1900w" class="hero-img"/></section><section class="project-txt-block"><h1 class="h2">Content Creation & Collateral Design</h1><p class="paragraph">DTE studio provided Creative Direction for editorial product stories for print and web use. Plus Design, Art Direction, Copywriting and Production Management for branded collateral and direct mailers.</p><div class="btn-container"></div></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo.jpg" loading="lazy" alt="A three row grid of images by DTE studio showcasing different mens and womens styles of shoes. Some are on models and others are still life. " sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/662408fb94d863895b90e656_Web%20assets%20combo.jpg 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea62a7b88f7235e630af_Aquatalia%20printed1.jpg" loading="lazy" alt="Three photos of a printed catalog by DTE for Aquatalia shoes. The cover features the brand's logo and a model wearing a cream colored skirt and tan textured mules. The other two photos show the booklet open to various pages - one featuring mens footwear and the other with womens shoes." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea62a7b88f7235e630af_Aquatalia%20printed1-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea62a7b88f7235e630af_Aquatalia%20printed1-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea62a7b88f7235e630af_Aquatalia%20printed1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea62a7b88f7235e630af_Aquatalia%20printed1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6615ea62a7b88f7235e630af_Aquatalia%20printed1.jpg 1650w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">Let's Work Together</h1><div class="btn-container"><a href="mailto:studio@dtestudio.com?subject=Interested%20in%20working%20together" 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