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Account-Based Marketing (ABM) Platform | RollWorks

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<div class="mega-menu-wrapper"> <div class="mega-menu-nav"> <h3 class="title cta">Resources</h3> <ul class="menu-links"> <li> <a href="https://rollworks.com/resources/" target="_self">All resources</a> </li> <li> <a href="https://rollworks.com/resources/webinars/" target="_self">Webinars</a> </li> <li> <a href="https://rollworks.com/resources/guides-reports/" target="_self">Guides &amp; Reports</a> </li> <li> <a href="https://rollworks.com/resources/blog/" target="_self">Blog</a> </li> <li> <a href="https://rollworks.com/resources/case-studies/" target="_self">Customer Stories</a> </li> <li> <a href="https://help.rollworks.com/hc/en-us" target="_self">Help Center</a> </li> </ul> <div class="back"> <button data-js="mega-menu-back">Back</button> </div> </div> <div class="mega-menu-asset"> <div class="asset-content"> <h3 class="title cta">Rollworks In-Market Account Finder</h3> <a href="https://www.rollworks.com/in-market-account-finder/" target=""> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/03/IMAF_image-e1699533095330-512x306.jpg" class="lazy asset-image" alt="Start Building Yours Today"> </a> <h4 class="asset-title h3">Start Building Yours Today</h4> <a href="https://www.rollworks.com/in-market-account-finder/" target="" class="asset-link u-cta white">In-Market Account Finder</a> </div> </div> </div> </div> </li> </ul> </div> </div> <button class="hamburger" data-js="header-hamburger"> <span></span> <span></span> <span></span> <span></span> </button> </div> </div> </header> </div> <section class="rwks-section bg-white pt-superventi pb-superventi" id="homepage-intro"> <div class="container text-content"> <div class="u-module-intro"> <h1>Account-Based Execution, Made Easy</h1> <p>Whether you鈥檙e starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time.</p> <div class="buttons" style="padding-bottom: 65px;"><a class="btn u-button" href="https://www.rollworks.com/request-a-demo/">Schedule a Demo</a><br /> <a class="btn u-button" href="https://pages.rollworks.com/video_demo.html">New! 5 Min Demo</a></div> <p><img decoding="async" src="https://www.rollworks.com/wp-content/uploads/2024/03/Group-3519-2.png" /></p> </div> </div> </section> <section class="rwks-section bg-white pt-superventi pb-superventi" id="image-text-1"> <div class="container"> <div class="image-text-rows default"> <div class="row align-middle"> <div class="col col-xs-12 col-sm-6 text-col fade-in-up section-default text-content"> <div class="eyebrow">ABM</div> <h2>Drive Revenue with Intelligence and Cross-channel Engagement</h2> <p>Target your most valuable accounts and align your account-based investments to business outcomes. RollWorks Account-Based Marketing (ABM) solution helps identify your best-fit target accounts and delivers deep buyer insights and actionable recommendations for measurable revenue impact.</p> <p><a class="btn u-button" href="/product/account-based-marketing/">Learn More About RollWorks ABM</a></p> </div> <div class="col col-xs-12 col-sm-6 image-col"> <div class="img-container"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/04/Group-3520.png" alt="" class="lazy " /> </div> </div> </div> </div> </div> </section> <section class="rwks-section bg-white pt-superventi pb-superventi" id="image-text-2"> <div class="container"> <div class="image-text-rows reverse default"> <div class="row align-middle"> <div class="col col-xs-12 col-sm-6 text-col fade-in-up section-default text-content"> <div class="eyebrow">ADVERTISING</div> <h2>Eliminate Waste with Precision Advertising</h2> <p>Enhance your display advertising with RollWorks Account-Based Advertising. Achieve unmatched reach and engagement with our AI-driven account and persona-based targeting. Plus, understand how your advertising investments are influencing topline revenue growth.</p> <p><a class="btn u-button" href="/product/account-based-advertising/">Learn More About RollWorks Advertising</a></p> </div> <div class="col col-xs-12 col-sm-6 image-col"> <div class="img-container"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/03/Group-3271-3.png" alt="" class="lazy " /> </div> </div> </div> </div> </div> </section> <section class="rwks-section bg-alabaster pt-grande pb-disabled"> <a name="customers" id="customers"></a> <div class="container"> <div class="u-module-intro text-center"> <p class="eyebrow">Customers</p> <h2 class="customer-subtitle">Driving Results, from Reach to Revenue</h2> </div> <div class="m-testimonials pt-grande berry-1"> <div class="slider" data-js="testimonials-slider"> <div class="testimonial has-headshot"> <div class="attribution-headshot"> <div> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/02/Malachi-Threadgill.png" class="lazy" alt="Malachi Threadgill, VP Growth and Product Marketing @Broadvoice"> </div> </div> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/02/broadvoice_logo.png" alt="" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">As a former ABM analyst at Forrester, I've had the opportunity to evaluate numerous ABM platforms, and RollWorks stands out as a game-changer. I highly recommend RollWorks for anyone serious about elevating their ABM strategy with a no-nonsense and fair priced ABM platform.</p> <cite class="attribution">Malachi Threadgill, VP Growth and Product Marketing @Broadvoice</cite> </blockquote> </div> </div> <div class="testimonial has-headshot"> <div class="attribution-headshot"> <div> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Nick.jpeg" class="lazy" alt="Nick Ezzo, VP Marketing "> </div> </div> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/auditoria-393x100-1.png" alt="Auditoria Logo" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">Since we鈥檝e implemented account-based display ads, we鈥檝e seen higher open and clickthrough rates in emails, more form fills on our website, and higher quality interactions during webinars.</p> <cite class="attribution">Nick Ezzo, VP Marketing </cite> </blockquote> <a href="https://www.rollworks.com/resources/case-studies/how-auditoria-s-small-marketing-team-saw-big-wins-with-abm" target="_blank" class="u-cta white">Learn more</a> </div> </div> <div class="testimonial has-headshot"> <div class="attribution-headshot"> <div> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/04/headshot-placeholder.jpg" class="lazy" alt="Izabella Bray, Senior Manager, Demand Generation"> </div> </div> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Dialpad_Logo.png" alt="Dialpad Logo" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">RollWorks helps us know where to spend our sales and marketing resources. With a validated and tiered target account list, Dialpad is now poised to do true ABM at scale.</p> <cite class="attribution">Izabella Bray, Senior Manager, Demand Generation</cite> </blockquote> <a href="https://www.rollworks.com/resources/case-studies/dialpad" target="_blank" class="u-cta white">Learn More</a> </div> </div> <div class="testimonial has-headshot"> <div class="attribution-headshot"> <div> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/HillaryCarpio-snowflake-cropped.png" class="lazy" alt="Hillary Carpio, Director of ABM"> </div> </div> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/snowflake-100.png" alt="Snowflake Logo" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">We鈥檙e achieving a 50 percent new opportunity rate with existing customers we target with ABM.</p> <cite class="attribution">Hillary Carpio, Director of ABM</cite> </blockquote> <a href="https://www.rollworks.com/resources/blog/how-snowflake-builds-1-1-abm-experiences-that-scale" target="_blank" class="u-cta white">Learn More</a> </div> </div> </div> <div class="logos-slider"> <div class="logo is-active" data-js="testimonials-logo" data-id="0"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/02/broadvoice_logo.png" class="lazy" alt=""> </div> <div class="logo" data-js="testimonials-logo" data-id="1"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/auditoria-393x100-1.png" class="lazy" alt="Auditoria Logo"> </div> <div class="logo" data-js="testimonials-logo" data-id="2"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Dialpad_Logo.png" class="lazy" alt="Dialpad Logo"> </div> <div class="logo" data-js="testimonials-logo" data-id="3"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/snowflake-100.png" class="lazy" alt="Snowflake Logo"> </div> </div> <div class="reviews"> <img 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.cards-grid__item{border-radius:.25em;background-size:contain!important;background-repeat:no-repeat!important;background-position:center!important;-webkit-box-shadow:5px 5px 10px 0 rgba(0,0,0,.25);-moz-box-shadow:5px 5px 10px 0 rgba(0,0,0,.25);box-shadow:5px 5px 10px 0 rgba(0,0,0,.25);display:flex;flex-direction:column;justify-content:space-between;padding:0!important}.cards-grid .grid .cards-grid__item h2{font-size:32px!important;line-height:1.25!important}.cards-grid__item__content,.cards-grid__item__link{padding:2em 1.75em}.cards-grid__item__content{border-top-right-radius:.25em;border-top-left-radius:.25em}.cards-grid__item__link{border-bottom-right-radius:.25em;border-bottom-left-radius:.25em}.cards-grid__item__link a{font-weight:600;text-decoration:underline}.cards-grid .cards-grid__item ul{list-style:initial!important}.cards-grid .cards-grid__item li{margin-left:1.5em!important}.cards-grid__item__image{aspect-ratio:2 / 1;z-index:100;background-size:contain!important;background-repeat:no-repeat;background-position:center}@media screen and (max-width:767px){.cards-grid .grid{grid-template-columns:1fr;grid-template-rows:repeat(3,1fr)}}</style> <section class="cards-grid bg-alabaster pt-grande pb-grande"> <div class="container"> <div class="u-module-intro"> <p class="eyebrow" style="text-align: center;">The Road to Revenue Starts with RollWorks:</p> <h2 style="text-align: center;">Where are you on your ABM Journey?</h2> </div> <div class="row grid"> <div class="cards-grid__item" style="background-color: #ffffff; color: #3c4858"><div class="cards-grid__item__content"><h2></h2><p><h2 style="text-align: center;"><span style="color: #02665e;">Getting Started with ABM</span></h2> <ul> <li dir="ltr"> <p dir="ltr" style="text-align: left;" role="presentation">Struggling to engage high-value accounts with your current marketing strategy?</p> </li> <li dir="ltr" style="text-align: left;"> <p dir="ltr" role="presentation">Experiencing alignment issues between your B2B sales and marketing teams?</p> </li> <li dir="ltr"> <p dir="ltr" style="text-align: left;" role="presentation">Refining your B2B marketing strategy and considering an account-based approach to reach revenue goals?</p> </li> </ul> </p></div><div class="cards-grid__item__link" style="background: #02665e; color: #ffffff"><a href="https://www.rollworks.com/abm-hub/" class="button">Start your ABM journey here! </a></div></div><div class="cards-grid__item" style="background-color: #ffffff; color: #3c4858"><div class="cards-grid__item__content"><h2></h2><p><h2 style="text-align: center;"><span style="color: #02665e;">Familiar with ABM</span></h2> <p>&nbsp;</p> <ul> <li dir="ltr"> <p dir="ltr" role="presentation">Implemented ABM but struggling to measure the impact on revenue growth?</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Familiar with ABM, but unsure how to scale ABM strategy across channels?</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Facing challenges in targeting and personalizing for each account with your current ABM strategy?</p> </li> </ul> </p></div><div class="cards-grid__item__link" style="background: #56bc7b; color: #ffffff"><a href="https://www.rollworks.com/resources/familiar-with-abm" class="button">Unleash the potential of ABM</a></div></div><div class="cards-grid__item" style="background-color: #ffffff; color: #3c4858"><div class="cards-grid__item__content"><h2></h2><p><h2 style="text-align: center;"><span style="color: #02665e;">ABM already implemented</span></h2> <ul> <li dir="ltr"> <p dir="ltr" role="presentation">Have you launched your ABM strategy but aren&#8217;t seeing the expected ROI?</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Are you struggling to scale your existing ABM efforts to reach more in-market accounts?</p> </li> <li dir="ltr"> <p dir="ltr" role="presentation">Have you implemented ABM, but find it challenging to effectively track and measure its success?</p> </li> </ul> </p></div><div class="cards-grid__item__link" style="background: #61d394; color: #ffffff"><a href="https://www.rollworks.com/resources/mql-multi-signal-hub" class="button">Scale your ABM strategy</a></div></div> </div> </div> </section> <div class="rwks-section get-started bg-alabaster pt-superventi"> <div class="container"> <div class="row align-middle"> <div class="col col-xs-12 col-sm-6 quote-col sm-order-2 md-order-1 lg-order-1 image-bottom"> <img data-src="https://www.rollworks.com/wp-content/themes/rollworks/assets/img/shape-ribbon.svg" alt="Shape Ribbon" class="lazy shape-ribbon"> </div> <div class="col col-xs-12 col-sm-6 text-col sm-order-1 md-order-2 lg-order-2 fade-in-up"> <h2>Get started with RollWorks today</h2> <p>The account-based platform with ABM and advertising solutions proven to deliver over 5x the ROI compared to other ABM vendors.</p> <div class="button-group"><a class="u-button green-1" 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