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Your collateral will help deliver messages to customers and stakeholders in the best way possible. Fluency will work with your team to ensure the right collateral is produced in the most engaging way. We"/> <meta property="og:locale" content="en_GB"/> <meta property="og:type" content="article"/> <meta property="og:site_name" content="Fluency Group"/> <meta property="og:title" content=" Marketing collateral"/> <meta property="og:description" content="Marketing collateral It is important that you have the right marketing collateral to promote your company, product or service. Your collateral will help deliver messages to customers and stakeholders in the best way possible. Fluency will work with your team to ensure the right collateral is produced in the most engaging way. 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3px 10px 0px rgba(25,24,27,0.03);;--awb-fusion-font-family-typography:var(--awb-typography3-font-family);--awb-fusion-font-weight-typography:var(--awb-typography3-font-weight);--awb-fusion-font-style-typography:var(--awb-typography3-font-style);--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:var(--awb-typography2-font-family);--awb-fusion-font-weight-mobile-typography:var(--awb-typography2-font-weight);--awb-fusion-font-style-mobile-typography:var(--awb-typography2-font-style);" aria-label="Main Menu Sticky" data-breakpoint="640" data-count="1" data-transition-type="left" data-transition-time="300" data-expand="right"><button type="button" class="awb-menu__m-toggle awb-menu__m-toggle_no-text" aria-expanded="false" aria-controls="menu-main-menu-sticky"><span class="awb-menu__m-toggle-inner"><span class="collapsed-nav-text"><span 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class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-555 awb-menu__li awb-menu__main-li awb-menu__main-li_regular" data-item-id="555"><span class="awb-menu__main-background-default awb-menu__main-background-default_left"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_left"></span><a href="https://fluency-group.com/marketing/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">Marketing</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of Marketing" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_main"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_main"><li id="menu-item-556" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-556 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/marketing/brand-creation-and-management/" class="awb-menu__sub-a"><span>Brand creation & management</span></a></li><li id="menu-item-1130" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1130 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/marketing/strategy-insight-road-mapping/" class="awb-menu__sub-a"><span>Strategy, Insight and Roadmapping</span></a></li><li id="menu-item-558" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-558 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/marketing/graphic-design/" class="awb-menu__sub-a"><span>Graphic design</span></a></li><li id="menu-item-559" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-559 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/marketing/social-media/" class="awb-menu__sub-a"><span>Social media</span></a></li><li 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awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/marketing/video-photography/" class="awb-menu__sub-a"><span>Video & photography</span></a></li></ul></li><li id="menu-item-564" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-564 awb-menu__li awb-menu__main-li awb-menu__main-li_regular" data-item-id="564"><span class="awb-menu__main-background-default awb-menu__main-background-default_left"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_left"></span><a href="https://fluency-group.com/events/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">Events</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of Events" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_main"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_main"><li id="menu-item-565" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-565 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/events/event-services/" class="awb-menu__sub-a"><span>Event services</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of Event services" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_sub"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_grand"><li id="menu-item-566" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-566 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/events/event-services/conferences-exhibitions/" class="awb-menu__sub-a"><span>Conferences & exhibitions</span></a></li><li id="menu-item-567" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-567 awb-menu__li awb-menu__sub-li" ><a 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class="awb-menu__sub-a"><span>Testimonials</span></a></li><li id="menu-item-791" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-791 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/resources/blog/" class="awb-menu__sub-a"><span>Blog</span></a></li></ul></li><li id="menu-item-576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-576 awb-menu__li awb-menu__main-li awb-menu__main-li_regular" data-item-id="576"><span class="awb-menu__main-background-default awb-menu__main-background-default_left"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_left"></span><a href="https://fluency-group.com/about/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">About</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of About" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile 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class="awb-menu__main-background-default awb-menu__main-background-default_left"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_left"></span><a href="https://fluency-group.com/news/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">News</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of News" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_main"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_main"><li id="menu-item-583" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-583 awb-menu__li awb-menu__sub-li" ><a href="https://fluency-group.com/news/press-contacts/" class="awb-menu__sub-a"><span>Press contacts</span></a></li></ul></li><li id="menu-item-1402" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1402 awb-menu__li awb-menu__main-li awb-menu__main-li_regular" data-item-id="1402"><span class="awb-menu__main-background-default awb-menu__main-background-default_left"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_left"></span><a href="https://fluency-group.com/resources/case-studies/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">Case Studies</span></a></li></ul></nav></div></div></div></div> </div> <div id="sliders-container" class="fusion-slider-visibility"> </div> <section class="avada-page-titlebar-wrapper" aria-label="Page Title Bar"> <div class="fusion-page-title-bar fusion-page-title-bar-none fusion-page-title-bar-left"> <div class="fusion-page-title-row"> <div class="fusion-page-title-wrapper"> <div class="fusion-page-title-captions"> </div> <div class="fusion-page-title-secondary"> <nav class="fusion-breadcrumbs" ara-label="Breadcrumb"><ol class="awb-breadcrumb-list"><li class="fusion-breadcrumb-item awb-breadcrumb-sep" ><a href="https://fluency-group.com" class="fusion-breadcrumb-link"><span >Home</span></a></li><li class="fusion-breadcrumb-item awb-breadcrumb-sep" ><a href="https://fluency-group.com/marketing/" class="fusion-breadcrumb-link"><span >Marketing</span></a></li><li class="fusion-breadcrumb-item" aria-current="page"><span class="breadcrumb-leaf">Marketing collateral</span></li></ol></nav> </div> </div> </div> </div> </section> <main id="main" class="clearfix width-100"> <div class="fusion-row" style="max-width:100%;"> <section id="content" class="full-width"> <div id="post-360" class="post-360 page type-page status-publish hentry"> <span class="entry-title rich-snippet-hidden">Marketing collateral</span><span class="vcard rich-snippet-hidden"><span class="fn"><a href="https://fluency-group.com/author/jerryadmin/" title="Posts by admin" rel="author">admin</a></span></span><span class="updated rich-snippet-hidden">2023-04-12T07:12:32+01:00</span> <div class="post-content"> <div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:130px;--awb-margin-top-small:-70px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:calc( 1200px + 20px );margin-left: calc(-20px / 2 );margin-right: calc(-20px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img decoding="async" width="100" height="100" alt="Collateral" src="https://fluency-group.com/wp-content/uploads/2022/11/service-bullet-collateral-100.png" class="img-responsive wp-image-396" srcset="https://fluency-group.com/wp-content/uploads/2022/11/service-bullet-collateral-100-66x66.png 66w, https://fluency-group.com/wp-content/uploads/2022/11/service-bullet-collateral-100.png 100w" sizes="(max-width: 100px) 100vw, 100px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1" style="--awb-line-height:1;"><h1>Marketing collateral</h1> </div><div class="fusion-text fusion-text-2"><p>It is important that you have the right marketing collateral to promote your company, product or service. Your collateral will help deliver messages to customers and stakeholders in the best way possible.</p> <p>Fluency will work with your team to ensure the right collateral is produced in the most engaging way. We will help to build relationships between your brand and your target audience through captivating and informative design and print. Your marketing collateral will be designed to create brand awareness, grow brand recognition, and build your sales portfolio.</p> <p>When creating engaging collateral, it is important to remember the target audience throughout the whole process. These are the specific groups of potential customers or the audience to which your message is designed for. This can be defined by buyer behaviour, demographics, or needs, and understanding these groups better will enable a more effective design in the right medium.</p> <p>Having a well defined goal which could be to drive sales, or to achieve non-revenue related goals, will ensure you get the best return on investment from your marketing collateral. These goals could be for internal communications such as human resources or employee motivation reasons, or even to send a message to your local community. Whatever your goal, our experienced team will help create the right collateral for the right audience.</p> <p>Examples of Collateral we can help you design and print:</p> <ul> <li>Badges</li> <li>Bags</li> <li>Banners</li> <li>Brochures</li> <li>Business Cards</li> <li>Calendars</li> <li>Corporate Merchandise</li> <li>Flyers</li> <li>Lanyards</li> <li>Leaflets</li> <li>Postcards</li> <li>Posters</li> <li>Roller Banners</li> <li>Stationery</li> </ul> </div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-no-small-visibility" style="--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-left:10px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:var(--awb-color1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:3.84%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3" style="--awb-font-size:20px;--awb-text-color:var(--awb-color2);--awb-text-font-family:"Open Sans";--awb-text-font-style:normal;--awb-text-font-weight:700;"><p><strong>More services</strong></p> </div><div class="fusion-widget-area awb-widget-area-element fusion-widget-area-1 fusion-content-widget-area" style="--awb-title-color:var(--awb-color8);--awb-padding:0px 0px 0px 0px;"><div id="nav_menu-2" class="widget widget_nav_menu" style="border-style: solid;border-color:transparent;border-width:0px;"><div class="menu-marketing-services-sidebar-container"><ul id="menu-marketing-services-sidebar" class="menu"><li id="menu-item-684" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-684"><a href="https://fluency-group.com/marketing/brand-creation-and-management/">Brand creation and management</a></li> <li id="menu-item-1131" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1131"><a href="https://fluency-group.com/marketing/strategy-insight-road-mapping/">Strategy, Insight and Roadmapping</a></li> <li id="menu-item-685" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-685"><a href="https://fluency-group.com/marketing/graphic-design/">Graphic design</a></li> <li id="menu-item-688" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-688"><a href="https://fluency-group.com/marketing/social-media/">Social media</a></li> <li id="menu-item-687" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-687"><a href="https://fluency-group.com/marketing/press-media-relations/">Press & media relations</a></li> <li id="menu-item-691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-691"><a href="https://fluency-group.com/marketing/website-design-and-management/">Website design and management</a></li> <li id="menu-item-686" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-360 current_page_item menu-item-686"><a href="https://fluency-group.com/marketing/marketing-collateral/" aria-current="page">Marketing collateral</a></li> <li id="menu-item-690" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-690"><a href="https://fluency-group.com/marketing/video-photography/">Video & photography</a></li> </ul></div></div><div class="fusion-additional-widget-content"></div></div><div class="fusion-text fusion-text-4" style="--awb-font-size:20px;--awb-text-color:var(--awb-color2);--awb-text-font-family:"Open Sans";--awb-text-font-style:normal;--awb-text-font-weight:700;"><p><strong>More information</strong></p> </div><div class="fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-716" style="--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-field-margin-top:5px;--awb-field-margin-bottom:5px;--awb-form-input-height:25px;--awb-form-bg-color:rgba(19,163,175,0.2);--awb-form-placeholder-color:hsla(var(--awb-color3-h),var(--awb-color3-s),var(--awb-color3-l),calc(var(--awb-color3-a) - 50%));--awb-form-text-color:var(--awb-color3);--awb-form-label-color:var(--awb-color2);--awb-form-border-color:var(--awb-color8);--awb-form-border-radius:5px;" data-form-id="716" data-config="{"form_id":"716","form_post_id":"716","post_id":360,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","email":"Email","company":"Company","message":"Message"},"field_logics":{"name":"","email":"","company":"","message":""},"field_types":{"name":"text","email":"email","company":"text","message":"textarea","submit_1":"submit"},"nonce_method":"ajax"}"><form action="https://fluency-group.com/marketing/marketing-collateral/" method="post" class="fusion-form fusion-form-716"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:10px;--awb-padding-left:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-form-field fusion-form-text-field fusion-form-label-above" style="" data-form-id="716"><div class="fusion-form-label-wrapper"><label for="name">Name <abbr class="fusion-form-element-required" title="required">*</abbr></label></div><input type="text" name="name" id="name" value="" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false" minlength="0"/></div><div class="fusion-form-field fusion-form-email-field fusion-form-label-above" style="" data-form-id="716"><div class="fusion-form-label-wrapper"><label for="email">Email <abbr class="fusion-form-element-required" title="required">*</abbr></label></div><input type="email" name="email" id="email" value="" class="fusion-form-input" required="true" aria-required="true" data-holds-private-data="false"/></div><div class="fusion-form-field fusion-form-text-field fusion-form-label-above" style="" data-form-id="716"><div class="fusion-form-label-wrapper"><label for="company">Company</label></div><input type="text" name="company" id="company" value="" class="fusion-form-input" data-holds-private-data="false" minlength="0"/></div><div class="fusion-form-field fusion-form-textarea-field fusion-form-label-above" style="" data-form-id="716"><label for="message">Message</label><textarea cols="40" minlength="0" rows="4" tabindex="" id="message" name="message" class="fusion-form-input" data-holds-private-data="false"></textarea></div><div class="fusion-form-field fusion-form-submit-field fusion-form-label-above" style="" data-form-id="716"><div style="text-align:center;"><button type="submit" class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span form-form-submit button-default" style="width:calc(100%);" data-form-number="716" tabindex=""><span class="fusion-button-text">Submit</span></button></div></div></div></div></div></div></form></div></div></div></div></div> </div> </div> </section> </div>  </main>  <div class="fusion-tb-footer fusion-footer"><div class="fusion-footer-widget-area fusion-widget-area"><div class="fusion-fullwidth 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