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https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-1980x1196.png.webp 1980w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study.png.webp 2000w" sizes="(max-width: 1200px) 100vw, 1200px"/> <img data-no-lazy="" width="1200" height="725" src="https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-1200x725.png" alt="" decoding="async" fetchpriority="high" srcset="https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-1200x725.png 1200w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-300x181.png 300w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-1024x618.png 1024w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-768x464.png 768w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-1536x928.png 1536w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study-1980x1196.png 1980w, https://www.matrixgroup.net/wp-content/uploads/2024/07/CUR_case_study.png 2000w" sizes="(max-width: 1200px) 100vw, 1200px"/> </picture></div></figure><h1 class="alignwide text-5xl md:text-6xl font-alt-normal mt-20 pb-0 mb-0 max-w-380 screen-reader-text">Council on Undergraduate Research Website Refresh</h1><div class="mg-text-to-speech alignwide"> <button class="mg-tts-button"> Listen to this article </button> <audio controls> <source src="https://www.matrixgroup.net/wp-content/uploads/2024/10/tts_audio_sample_6723b7a0b03b7.mp3" type="audio/mpeg"> Your browser does not support the audio element. </audio></div><div class="wp-block-group alignwide max-w-380"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="wp-block-heading max-w-full has-primary-color has-text-color">Council on Undergraduate Research Website Refresh</h2><div class="wp-block-columns alignwide mt-0 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p><strong>Undergraduate research transforms curious students into innovative thinkers and future leaders in their fields.</strong> Undergraduate research is proven to profoundly enrich a student’s educational experience; foster skill development, academic achievement, and professional growth after graduation; and contribute valuable insights and innovations to their fields of study.</p><p><strong>The Council on Undergraduate Research (CUR)’s mission is to support and promote high-quality, mentored undergraduate research, scholarship, and creative inquiry, to enrich and advance society. </strong>Since its founding in 1980, CUR has grown to include 13 divisions spanning all disciplines, more than 143,000 individual members from emerging mentors to dedicated provosts, and more than 525 institutional members globally.</p><p>While the CUR team is small but mighty, their technology was anything but. <strong>Handcuffed by outdated technology, too many systems, and a fractured website, the CUR team was struggling to do what they do best: nimbly innovate and create.</strong> Instead, much of their time was spent wrestling with their old, but expensive, technology. To stay true to their mission and serve their members well, they knew something needed to change.</p></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p><strong class="font-semibold">CLIENT</strong><br><a href="https://cur.org/">Council on Undergraduate Research (CUR)</a><span id="docs-internal-guid-c5986231-7fff-5184-533f-5cf0ec3d9bac"><div><span style="font-size: 11pt;, sans-serif;background-color: transparent;vertical-align: baseline"></span></div></span></p><p><strong class="font-semibold">CONTENT MANAGEMENT SYSTEM<br></strong>WordPress</p><p><strong class="font-semibold">SERVICES</strong><br>User Experience<br>Web Design<br>Development<br>Integration<br>Analytics Training<br>Search Engine Optimization</p><p><strong class="font-semibold">Awards</strong><br>Davey Silver Award</p><figure class="wp-block-image size-full"><picture decoding="async" class="wp-image-11305"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2024/07/Davey-Silver-bug-300x246-1.jpg.webp"/> <img decoding="async" width="300" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20246'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2024/07/Davey-Silver-bug-300x246-1.jpg"/><noscript><img decoding="async" width="300" height="246" src="https://www.matrixgroup.net/wp-content/uploads/2024/07/Davey-Silver-bug-300x246-1.jpg" alt=""/></noscript> </picture></figure></div></div></div></div><section id="block_675c9e253c32bce64f3d789ecf909386" class="mg-block mg-block-cta relative overflow-hidden mg-block-cta alignfull pb-0 mg-block--mt-0 mg-block-cta--secondary mg-block--mb-0 clearfix"><div class="flex has-tertiary-background-color py-12 "><div class=" pt-12 pb-8 md:py-24 md:flex-row-reverse mg-container lg:max-w-380 mx-auto flex lg:flex-wrap items-center flex-col md:flex-row"> <div class="relative z-10 lg:w-full max-w-144 w-110 h-110 lg:h-144 md:mb-0 md:min-w-110 lg:min-w-auto my-6 md:my-0 secondary--image"> <picture decoding="async" class="object-contain set-white-bg w-full rounded-full lg:h-full object-cover relative lg:absolute inset-y-0 my-auto"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_goals_CUR.jpg.webp"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20540'%3E%3C/svg%3E" alt="" width="540" height="540" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_goals_CUR.jpg"/><noscript><img decoding="async" src="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_goals_CUR.jpg" alt="" width="540" height="540"/></noscript> </picture></div><div class="mg-block-cta__details relative md:mr-20 lg:flex-1 md:pt-0"><div class=""><h2 class="xl:text-7xl font-alt-normal mb-4 mt-0" > <span class=" block mt-8 md:mt-0"> The Challenge </span></h2><div class="font-alt-normal"><p><span style="font-weight: 400">CUR sought to find a technology solution as agile and powerful as they are. </span></p><p><span style="font-weight: 400">To realize their big dreams and meet their strategic goals, </span><b>CUR needed deep functionality and a lot of flexibility.</b><span style="font-weight: 400"> However, many of the popular solutions and offerings meant more systems, more development, and a big budget that they didn’t have. </span></p><p><span style="font-weight: 400">As living proof that bigger isn’t always better and being no strangers to mentored investigation and creative inquiry – it’s what they champion, after all! – CUR reached out to their friends at Matrix Group to ask the question:</span><b><i> Is it possible to do more with less? What are our options?</i></b></p></div></div></div></div> </div></section><section data-wpr-lazyrender="1" id="block_423a50587e8c2d51677e5746a23c5685" class="mg-block mg-block-cta relative overflow-hidden mg-block-cta alignfull pb-0 mg-block-cta--secondary mg-block--mb-0 clearfix"><div class="flex "><div class=" mg-container lg:max-w-380 mx-auto flex lg:flex-wrap items-center flex-col md:flex-row"> <div class="relative z-10 lg:w-full max-w-144 w-110 h-110 lg:h-144 md:mb-0 md:min-w-110 lg:min-w-auto my-6 md:my-0 secondary--image"> <picture decoding="async" class="object-contain set-white-bg w-full rounded-full lg:h-full object-cover relative lg:absolute inset-y-0 my-auto"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_solution_CUR.jpg.webp"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20540'%3E%3C/svg%3E" alt="" width="540" height="540" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_solution_CUR.jpg"/><noscript><img decoding="async" src="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_solution_CUR.jpg" alt="" width="540" height="540"/></noscript> </picture></div><div class="mg-block-cta__details relative md:ml-20 lg:flex-1 md:pt-0"><div class=""><h2 class="xl:text-7xl font-alt-normal mb-4 mt-0 text-body-text mt-0" > <span class=" block mt-8 md:mt-0"> The Solution </span></h2><div class="font-alt-normal"><h2><span style="font-weight: 400">The Solution </span></h2><p><span style="font-weight: 400">Over the course of 6 months, the CUR team worked with Matrix Group to explore how they could </span><b>reduce complexity to increase capacity.</b><span style="font-weight: 400"> CUR and Matrix Group worked together to consolidate systems and review digital offerings, with an eye to giving staff more capabilities while increasing member benefits. A clear solution emerged. We:</span></p><ul><li style="list-style-type: none"><ul><li style="font-weight: 400"><b>Moved the CUR website to the flexible, powerful, affordable WordPress CMS.</b><span style="font-weight: 400"> Staff now have full control over the website, and can make changes quickly and easily to reflect new initiatives, programs, and offerings. </span></li><li style="font-weight: 400"><b>Updated the homepage, refreshed several templates, and updated content</b><span style="font-weight: 400"> on the website to provide a clearer and more streamlined experience for their members. </span></li><li style="font-weight: 400"><b>Reinstated Google Analytics on their website and provided staff with in-depth training</b><span style="font-weight: 400"> so they can now make informed decisions based on data they trust. </span></li><li style="font-weight: 400"><b>Integrated the refreshed website with Impexium</b><span style="font-weight: 400">, CUR’s Association Management System, giving CUR staff more flexibility and members a more seamless experience. </span></li></ul></li></ul><ul><li><b>Eliminated unneeded systems, reduced CUR’s digital footprint (and spend!), and simplified processes. </b></li></ul><ul><li><b>Launched a dedicated microsite for their scholarly journal </b><span style="font-weight: 400">adding more visibility to the</span></li></ul><p><span style="font-weight: 400">widespread knowledge shared by many members through published journal entries. This added to the ability to track data and insights to inform them of future member needs.</span></p></div></div></div></div> </div></section><section data-wpr-lazyrender="1" id="block_a5e31119d320776c771d962b7d85719e" class="mg-block mg-block-cta relative overflow-hidden mg-block-cta alignfull pb-0 mg-block--mt-0 mg-block-cta--secondary mg-block--mb-0 clearfix"><div class="flex has-primary-background-color py-12 overflow-hidden relative"><div class=" pt-12 pb-8 md:py-24 md:flex-row-reverse mg-container lg:max-w-380 mx-auto flex lg:flex-wrap items-center flex-col md:flex-row"> <div class="relative z-10 lg:w-full max-w-144 w-110 h-110 lg:h-144 md:mb-0 md:min-w-110 lg:min-w-auto my-6 md:my-0 secondary--image"> <picture decoding="async" class="object-contain set-white-bg w-full rounded-full lg:h-full object-cover relative lg:absolute inset-y-0 my-auto"> <source type="image/webp" data-lazy-srcset="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_results_CUR.jpg.webp"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20540'%3E%3C/svg%3E" alt="" width="540" height="540" data-lazy-src="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_results_CUR.jpg"/><noscript><img decoding="async" src="https://www.matrixgroup.net/wp-content/uploads/2024/07/case_study_results_CUR.jpg" alt="" width="540" height="540"/></noscript> </picture></div><div class="mg-block-cta__details relative md:mr-20 lg:flex-1 md:pt-0"><div class=""><h2 class="xl:text-7xl font-alt-normal mb-4 mt-0" > <span class=" text-white block mt-8 md:mt-0"> The Result </span></h2><div class="font-alt-normal"><p><b>The CUR team now has more functionality, flexibility, and capacity to focus on what</b><b><i> really matters</i></b><span style="font-weight: 400">: bringing in more revenue, better serving their members, and driving the organization and its mission forward. And all with fewer systems! </span></p><p><b>Increased analytics is also helping to transform the organization.</b><span style="font-weight: 400"> Armed with clear and accurate data, CUR has been able to make more informed decisions, which has elevated the organization in countless ways. </span></p></div></div></div></div> </div></section><div class="wp-block-cover alignfull is-light my-0 max-w-328 min-h-full py-20 lg:py-36"> <span aria-hidden="true" class="has-white-background-color has-background-dim-100 wp-block-cover__gradient-background has-background-dim"></span><div class="wp-block-cover__inner-container"><p class="ml-0 mb-4 has-font-main-color has-text-color quote-content text-4xl font-heading font-alt-normal">“CUR knew we needed an updated website, we just weren’t sure how we were going to accomplish all of our needs, wants, and aspirations for a new website in our budget. Matrix Group was able to not only deliver on our asks, but also made our staff self-sufficient to keep additional costs down in the future. Now with our new website, we are able to accomplish more of our goals and help our members navigate their needs.”</p><p class="font-semibold has-font-main-color has-text-color"> <strong class="font-alt-normal mt-8 block tracking-wide">— Lindsay Currie, CAE Executive Officer, CUR</strong></p></div></div><div class="has-particles-js relative overflow-hidden alignfull my-0"><hr class="my-0 pagination-separator max-w-full is-style-wide" aria-hidden="true"><div id="particles-js-white-bg" class="particles-js absolute w-full z-0"></div><div id="vue-container" class="category-filter-wrapper relative z-10"><div class="relative" nonce="2cc2d45e63"><h2 class="has-text-align-center pt-36 mt-0 mb-6 text-8xl z-10 relative font-alt-normal"> Explore More of Our Work</h2><div class="relative mg-container z-10"><ul class="m-0 reset-list-style flex flex-wrap max-w-398 mx-auto justify-around pb-12 mt-12"><li class="text-center mb-24 w-full sm:w-1/2 lg:max-w-110"><div class="flex flex-wrap justify-center 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