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top-0 left-0 w-full h-svh bg-white md:bg-transparent md:h-auto z-[-1] md:z-auto md:w-max p-4 md:p-0"><div class="h-full relative flex flex-col justify-center"><ul class="top-level-links heading-h3 flex flex-col gap-y-3 top-[30%] text-current md:flex md:body-2 md:top-0 md:gap-y-0 md:flex-row md:text-inherit"></ul><div class="nav-underline absolute border-t top-[100%]"></div></div></nav><button class="body-2 md:hidden">Menu</button></div></div></header><main><div class="min-h-[calc(var(--min-page))] bg-white body-1"><div class="case-study-wrapper false" style="background-color:#ffffff;color:#000000"><div class="page-inner pb-[170px] lg:pb-[270px]"><div class="case-study-header"><div class="content body-1 mx-auto"><div class="pt-[140px] lg:pt-[170px] pb-8 lg:pb-[65px]"><div><div class="inline-block opacity-0"><h1 class="heading-h2">Citrix</h1></div></div><div><div class="inline-block opacity-0"><p class="heading-h2 text-cement mb-0 lg:max-w-[85vw]">The Space to Succeed</p></div></div></div></div><div class="hero "><div class=" aspect-video relative"><div data-flip-id="hero" class="w-full relative helix-hero"><video class="w-full aspect-auto block h-full aspect-video object-cover" playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/463724620.hd.mp4?s=8de3f5ad42804e43bc9ccef38c9b64b439c32a10&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video><button type="button" class=" items-center appearance-none bg-black border-none rounded-full flex h-[40px] justify-center m-0 p-0 absolute w-[40px] bottom-[20px] right-[20px] text-white"><svg style="height:18px" viewBox="0 0 120 120"><polygon fill="currentColor" points="60 120 22.5 82.5 0 82.5 0 37.5 22.5 37.5 60 0 60 120"></polygon><polygon fill="currentColor" points="120 75 112.5 82.5 97.5 67.5 82.5 82.5 75 75 90 60 75 45 82.5 37.5 97.5 52.5 112.5 37.5 120 45 105 60 120 75"></polygon></svg></button></div></div></div></div><div class="content grid grid-cols-1 lg:grid-cols-12 pt-6 body-1 pb-[112px]"><div class="lg:col-span-6 [&>*+*]:mt-[1em]"><div class="intro-text [&>*]:max-w-[900px]"><p>Citrix delivers digital workspace solutions that help organizations improve employee experience and unlock human potential — wherever work needs to get done. Its platform brings experience, IT flexibility, and security together to foster innovation, resilience, and business continuity. Citrix came to Athletics with a remarkable challenge: transform their brand strategy and identity to drive adoption as Citrix shift from being a tech provider to being a strategic partner focused on the entire employee experience.</p> </div><div class="roles"><div class="roles"><p class="mb-0 text-cement">Our Role:</p><p class="mb-0 text-cement">Art Direction</p><p class="mb-0 text-cement">Brand Identity</p><p class="mb-0 text-cement">Brand Writing</p><p class="mb-0 text-cement">Concept Development</p><p class="mb-0 text-cement">Digital Publishing</p><p class="mb-0 text-cement">Motion Graphics</p><p class="mb-0 text-cement">Naming</p><p class="mb-0 text-cement">Packaging</p><p class="mb-0 text-cement">Physical Environments and Exhibitions</p><p class="mb-0 text-cement">Print</p><p class="mb-0 text-cement">Research and Strategy (Invencion)</p><p class="mb-0 text-cement">Responsive Web Design and Development</p><p class="mb-0 text-cement">UI / UX Design</p><p class="mb-0 text-cement">Video Direction </p></div></div><div class="text-cement"><p class="mb-0">Collaborators:</p><div class="wysiwyg-container"><p>Paul Worthington (Invencion), Matt Blease, Colors and the Kids, Simon Pyke (Freefarm), Huge, Buck</p> </div></div></div></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/451316050.hd.mp4?s=84ea114c7ea946fd35fe2349afcfe058d7e1e06b&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video><button type="button" class=" items-center appearance-none bg-black border-none rounded-full flex h-[40px] justify-center m-0 p-0 absolute w-[40px] bottom-[20px] right-[20px] text-white"><svg style="height:18px" viewBox="0 0 120 120"><polygon fill="currentColor" points="60 120 22.5 82.5 0 82.5 0 37.5 22.5 37.5 60 0 60 120"></polygon><polygon fill="currentColor" points="120 75 112.5 82.5 97.5 67.5 82.5 82.5 75 75 90 60 75 45 82.5 37.5 97.5 52.5 112.5 37.5 120 45 105 60 120 75"></polygon></svg></button></div></div></div><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Posters-1-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Posters-1-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Posters-1-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Posters-1-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Posters-1.jpg" alt=""/></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>A better way to work</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Citrix delivers digital workspace solutions that help organizations improve employee experience and unlock human potential — wherever work needs to get done. Its platform brings experience, IT flexibility, and security together to foster innovation, resilience, and business continuity. From enabling sustainable, remote work and in-office models to streamlining the journey to multi-cloud, Citrix helps businesses adapt to constant change so people can do their very best work. Founded in 1989, Citrix has found new resonance in the age of cloud computing and the distributed workforce. To date, Citrix serves more than 100 million users across 400,000 organizations, including 98% of the Fortune 500. In 2019, with a slew of energetic competitors (from Slack to Salesforce to Dropbox) nipping at its heels, Citrix came to Athletics with a remarkable challenge: how can we drive adoption as we shift from being a tech provider to being a strategic partner focused on the entire employee experience?</span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/455691278.hd.mp4?s=7d054555ddcfaef303c264e6098828812d0430b0&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div><div class="text-cement mt-4 slideshow-desc px-4 lg:px-0 mb-[100px] lg:mb-[120px] body-2 max-w-[365px]">The Citrix word mark and compact mark work in tandem to represent the Citrix brand across brand contexts.</div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Bookletsv02-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Bookletsv02-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Bookletsv02-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Bookletsv02-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Bookletsv02-scaled.jpg" alt=""/></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Transform the brand, transform the business</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Answering that call over the following year and a half demanded a fundamental transformation of the Citrix brand identity from the ground up, from brand strategy to sonic branding. But the solution went so much deeper: in the process, we forged an entirely new belief system and self-conception for the decades-old company. It all began with a year-long strategic effort led by Paul Worthington, Principal at Invencion, a strategy consultancy and longtime partner of Athletics. After 50 interviews with stakeholders from across Citrix’s global network, a series of workshops, and close collaborative effort with the Citrix Executive Leadership team, we landed on a strategic premise based on the idea that “the future of work is the space to succeed.” </span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/458114298.hd.mp4?s=0fd848709dcd6d5c2f37998eadc6d2610d939abf&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" 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video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="simple-slider "><div class="slider relative"><div class="slick-slider slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:500%;left:-100%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><img sizes="100vw" class="img-fluid w-100" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Icons-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Icons-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Icons-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Icons-scaled.jpg" alt="" tabindex="-1" style="width:100%;display:inline-block"/></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%;position:relative;left:-20px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><img sizes="100vw" class="img-fluid w-100" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Slack-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Slack-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Slack-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Slack-scaled.jpg" alt="" tabindex="-1" style="width:100%;display:inline-block"/></div></div></div></div></div><button class="prev-click-area block"></button><button class="next-click-area block"></button><div class="hidden md:block arrow-left absolute left-0 top-0 w-1/2 h-full cursor-none"></div><div class="hidden md:block arrow-right absolute right-0 top-0 w-1/2 h-full cursor-none"></div><div class="swiper-pointer absolute top-0 left-0 z-[9999] md:w-[150px] md:h-[150px] pointer-events-none mix-blend-difference text-[#F5FFC9]" style="transform:translate(-75px, -75px)"><svg width="152" height="152" viewBox="0 0 152 152" fill="none" xmlns="http://www.w3.org/2000/svg" class="prev-pointer absolute w-full top-0 left-0 opacity-0"><path d="M76.91 151L2 76.033L76.91 1" stroke="currentColor" stroke-width="1.50006" stroke-miterlimit="10"></path><path d="M2 76.033H151.82" stroke="currentColor" stroke-width="1.50006" stroke-miterlimit="10"></path></svg><svg width="151" height="152" viewBox="0 0 151 152" fill="none" xmlns="http://www.w3.org/2000/svg" class="next-pointer absolute w-full top-0 left-0 opacity-0"><path d="M74.9092 1L149.816 75.97L74.9092 151" stroke="currentColor" stroke-width="1.50006" stroke-miterlimit="10"></path><path d="M149.817 75.9699H0" stroke="currentColor" stroke-width="1.50006" stroke-miterlimit="10"></path></svg></div></div><div class="slide-utilities-wrap content pt-4 body-2"><div class="slide-utilities flex gap-4 justify-between"><div class="min-w-[145px] flex justify-between"><div class="prev-button">Prev</div><div class="next-button">Next</div></div><div class="slide-count text-cement lg:mr-[130px]">1/2</div></div><div class="text-gray mb-[100px] mt-[10px] max-w-[75%] lg:max-w-full lg:mb-[120px] lg:mt-6"></div></div></div><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>The space to succeed</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>All subsequent work stemmed from the core idea that the full potential of individuals and businesses can only be realized when they’re given ample space to be more creative and innovative at work. Translating this strategic notion into the realm of design, we crafted a brand identity that’s truly human, truly multi-sensory, and truly reflective of the way we work today — and tomorrow. In the case of the new wordmark, perhaps the brand’s most identifiable signifier, we shifted the dot from the “i” to hover over the “x,” thereby symbolizing Citrix’s unflinching focus on the individual. To reinforce the rich humanity of the new brand, a stable of new and ever-changing compact marks based on this new “x” form reflects the remarkable diversity of Citrix’s global community. </span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_WallPoster-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_WallPoster-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_WallPoster-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_WallPoster-910x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_WallPoster-scaled.jpg" alt=""/></div></div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/455704818.hd.mp4?s=7484685a9aed2c50524065d0c7ed71f393bcd200&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/457891522.hd.mp4?s=da72d6123b3854e4bcd3d761fe8c999c99002109&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/458091508.hd.mp4?s=570fdf44245b64e3f11dbb849f31857fa04d3f8d&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_OOHv02-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_OOHv02-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_OOHv02-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_OOHv02-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_OOHv02-scaled.jpg" alt=""/></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Welcome to the future of work</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Across strategy, design, brand writing, digital experience, and virtual events we sought to elevate the IQ and EQ (emotional intelligence) of the Citrix brand. This transcended the visual experience to the full range of senses, a promise fulfilled via a series of world-class creative partnerships. The new brand identity incorporates a whimsical custom illustration voice created in partnership with illustrator Matt Blease; custom 3D graphics created in partnership with digital design studio Colors and the Kids; custom sonic and audio tracks created in partnership with electronic artist, Simon Pyke; and a brand film created in partnership with creative production studio, Buck. Finally, digital experience agency Huge is responsible for a global campaign titled “You’re made for bigger things,” utilizing the brand strategy and brand identity. With this dream-team in its corner, Citrix is perfectly positioned to build permission with new and existing customers, and cement its position as the intelligent workspace that gives you space.</span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SecuritySummitPhone-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SecuritySummitPhone-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SecuritySummitPhone-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SecuritySummitPhone-910x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SecuritySummitPhone-scaled.jpg" alt=""/></div></div></div></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitBooklet-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitBooklet-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitBooklet-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitBooklet-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitBooklet-scaled.jpg" alt=""/></div></div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitStand-1-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitStand-1-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitStand-1-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitStand-1-911x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SummitStand-1.jpg" alt=""/></div></div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/457974903.hd.mp4?s=e271b504b83190d8c1908521933b5574e5fa6f8b&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/456761356.hd.mp4?s=197f6b2115be4858c46737bd62bf44d585402f9e&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_widePhoto3-1-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_widePhoto3-1-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_widePhoto3-1-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_widePhoto3-1-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_widePhoto3-1-scaled.jpg" alt=""/></div></div></div><div class="quote-wrapper content pt-4 pb-[130px] body-1"><blockquote class="mb-0 relative max-w-[33ch] xl:max-w-[560px]"><p class="mb-[30px] quote-body heading-h5"><span class="hang-quote">“</span><span>Employees today need space to focus on what they can become, not just what they can do. Space that is free from distractions in which they can think, create, and work the way they want. Space in which they can unlock their potential and deliver value.</span>”</p><p class="mb-xs-0">Tim Minahan, Executive Vice President, Business Strategy, Chief Marketing Officer, Citrix</p></blockquote></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto3-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto3-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto3-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto3-910x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto3.jpg" alt=""/></div></div></div><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p></p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Read Citrix CMO Tim Minahan on the role of space in the future of work </span><a href="https://medium.com/@citrixmediaprogram" target="_blank" rel="noopener"><span>here</span></a></p> </div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/external/456020995.hd.mp4?s=04f6032681edd130d154e05a58a0cda6c92e7817&profile_id=175" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_podcast-2-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_podcast-2-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_podcast-2-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_podcast-2-910x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_podcast-2.jpg" alt=""/></div></div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SpiralBound-1-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SpiralBound-1-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SpiralBound-1-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SpiralBound-1-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_SpiralBound-1-scaled.jpg" alt=""/></div></div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Booklets2-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Booklets2-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Booklets2-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Booklets2-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_Booklets2-scaled.jpg" alt=""/></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_photo_wide-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_photo_wide-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_photo_wide-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_photo_wide-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_photo_wide-scaled.jpg" alt=""/></div></div></div><div class="quote-wrapper content pt-4 pb-[130px] body-1"><blockquote class="mb-0 relative max-w-[33ch] xl:max-w-[560px]"><p class="mb-[30px] heading-h4">Our partnership with Citrix is active and ongoing, and we look forward to rolling out more elements of the new brand in the near future.</p><p class="mb-xs-0"></p></blockquote></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto4-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto4-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto4-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto4-910x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2020/09/Cx_vertPhoto4.jpg" alt=""/></div></div></div></div></div></section></div><div class="pb-xs-54"></div></div></div></div></main><footer class="athletics-footer bg-black text-white pb-6 pt-6 lg:pt-12 body-1"><div class="content grid grid-cols-2 lg:grid-cols-12"><div class="col-span-2 lg:col-span-6 grid grid-cols-2 lg:grid-cols-6 lg:mb-[96px] mb-[32px]"><div class="col-span-1 lg:col-span-2"></div><div class="lg:col-span-2"></div></div><div class="col-span-6"><h3 class="mb-[1em] lg:mb-12">Sign up for our Newsletter</h3><div class="flex flex-col-reverse relative"><form class="flex flex-col gap-8"><div class="border-b relative has-[:focus]:after:absolute has-[:focus]:after:content-[''] has-[:focus]:after:border-b-[2px] has-[:focus]:after:bottom-0 has-[:focus]:after:left-0 has-[:focus]:after:w-full has-[:focus]:after:border-white border-white flex 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Space to Succeed","roles":"Art Direction, Brand Identity, Brand Writing, Concept Development, Digital Publishing, Motion Graphics, Naming, Packaging, Physical Environments and Exhibitions, Print, Research and Strategy (Invencion), Responsive Web Design and Development, UI / UX Design, Video Direction\r\n","partners":"\u003cp\u003ePaul Worthington (Invencion), Matt Blease, Colors and the Kids, Simon Pyke (Freefarm), Huge, Buck\u003c/p\u003e\n","text_introduction":{"title":"Citrix","sub_title":"The Space to Succeed","roles":"Art Direction, Brand Identity, Brand Writing, Concept Development, Digital Publishing, Motion Graphics, Naming, Packaging, Physical Environments and Exhibitions, Print, Research and Strategy (Invencion), Responsive Web Design and Development, UI / UX Design, Video Direction\r\n","partners":"\u003cp\u003ePaul Worthington (Invencion), Matt Blease, Colors and the Kids, Simon Pyke (Freefarm), Huge, Buck\u003c/p\u003e\n","introduction_text":"\u003cp\u003eCitrix delivers 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