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rel='nofollow' class="jeg_btn-email "><i class="fa fa-envelope"></i></a><a href="//api.whatsapp.com/send?text=How%20parents%20plan%20to%20make%20back-to-school%20%E2%80%98magical%E2%80%99%20for%20their%20kids%3F%0Ahttps%3A%2F%2Fswnsdigital.com%2Fus%2F2024%2F08%2Fhow-parents-plan-to-make-back-to-school-magical-for-their-kids%2F" rel='nofollow' data-action="share/whatsapp/share" class="jeg_btn-whatsapp "><i class="fa fa-whatsapp"></i></a> </div> <a href="#" class="jeg_btn-toggle"><i class="fa fa-share"></i></a> </div> </div></div> <div class="jeg_ad jeg_article jnews_content_top_ads "><div class='ads-wrapper '></div></div> <div class="entry-content no-share"> <div class="jeg_share_button share-float jeg_sticky_share clearfix share-monocrhome"> <div class="jeg_share_float_container"></div> </div> <div class="content-inner "> <p><span style="font-weight: 400;">By Livy Beaner // SWNS</span></p> <p><a href="https://www.dropbox.com/scl/fo/2y9eiz3bhi1t51qhytx33/AFB0I4MO1rPIKiJB9hUX3bs?rlkey=4v3be5k23mbgw8x05ysdm6mpt&st=tvk4thiu&dl=0" target="_blank" rel="noopener"><strong>NEWS COPY W/ VIDEO + INFOGRAPHIC</strong></a></p> <p>More than four in five parents are working to make the back-to-school season “magical” for their elementary school kids, according to new research.</p> <p>A survey of 2,000 parents with children aged 6-12 found 86% are trying to bring the “magic” back to school and, for many, their goal is getting their child excited about returning to the classroom.</p> <p style="text-align: center;"><figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><iframe id="_ytid_67582" width="640" height="360" data-origwidth="640" data-origheight="360" data-cli-class="cli-blocker-script" data-cli-label="Youtube embed" data-cli-script-type="advertisement" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" data-cli-placeholder="Accept <a class='cli_manage_current_consent'>Advertisement</a> cookies to view the content." data-cli-src="https://www.youtube.com/embed/AKHSbooVMqo?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&" class="__youtube_prefs__ no-lazyload" title="YouTube player" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></figure></p> <p>In order to do so, parents allow their child to choose their clothing and outfits (62%), purchase school supplies that their child likes (62%) and help support their child’s passions and interests (56%).</p> <p>Almost one in five parents (19%) even admit that they disliked school when they were their child’s age, and 96% are hoping to create more positive memories for their little ones.</p> <p>Results found that only 40% of kids are typically “very excited” to return to school after summer break, which means parents are working overtime to make it more enjoyable.<a href="http://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-scaled.jpg" target="_blank" rel="noopener"><img decoding="async" class="alignright wp-image-70495" src="http://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-scaled.jpg" alt="" width="394" height="1477" srcset="https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-scaled.jpg 683w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-80x300.jpg 80w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-273x1024.jpg 273w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-768x2879.jpg 768w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-410x1536.jpg 410w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-546x2048.jpg 546w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-750x2812.jpg 750w, https://swnsdigital.com/us/wp-content/uploads/2024/08/Bringing-Magic-Back-to-school-1140x4274.jpg 1140w" sizes="(max-width: 394px) 100vw, 394px" /></a></p> <p>Parents use hands-on learning (63%), food or snack activities (43%) or “magic” experiences (25%), such as fantasy activities or shows, in order to get their kids excited about learning.</p> <p>Conducted by Talker Research on behalf of <a href="https://www.keebler.com/" target="_blank" rel="noopener">Keebler</a>, to highlight their portfolio of snacks ahead of the back-to-school season, the survey looked into the different ways parents are finding the “magic” for their children.</p> <p>Many parents are surprising their kids with their favorite snack (43%), slipping notes into their lunchbox (33%), and giving their child a “lucky charm” to help the school day go smoothly (19%).</p> <p>In fact, 86% of parents are likely to pack a sweet snack for their child on any given school day — with Monday (52%) and Friday (57%) being the most frequent days.</p> <p>Parents also believe that their child prefers sweet treats more than they do (36% vs 7%), though 56% admit they both share that love equally.</p> <p>When it comes to their favorite sweet treats, cookies came out in the top three for kids and parents alike — cookies were No. 1 for kids (51%), and No. 2 for parents (41%). Also in the top choices for kids were chips (50%), while parents preferred ice cream (46%).</p> <p>Chocolate ranked as the top favorite flavor for both kids and their parents (57% and 46%), followed by strawberry (39%) for kids and caramel (35%) for parents.</p> <p>While parents use their child’s after-school snack as an excuse to have one themselves an average of two times per week, 27% admit they’re likely to do so every day.</p> <p>In fact, 80% of parents are likely to enjoy the same after-school snack as their child, regardless of their preferences.</p> <p>“The back-to-school season signifies a change for all members of a family,” said Alicia Mosley, Vice President of Marketing, Keebler Brand. “And during this transitional time, there’s plenty of small ways to make a new routine ‘magical’ and help instill that love of learning and school in your child. Whether you’re putting notes in your child’s lunch box or surprising them with their favorite snack, enjoying sweet treats both during and after school can keep the magic alive and make heading back to school exciting.”</p> <p>According to the results, 70% of parents believe that an after-school snack is a ”magic” fix when their child has had a rough day.</p> <p>On top of that, another 70% say that their child believes that magic is real.</p> <p>Aside from snacks, parents work to keep that magic alive by encouraging their child to use their imagination (70%), help ensure they believe in the Easter Bunny, Tooth Fairy or Santa Claus (53%), teach them to always see the best in people and their experiences (50%) and encourage them to look for the unexpected (46%).</p> <p>“It’s encouraging to see parents working so hard to keep magic alive for their children and it’s those little moments of magic that their children are going to remember and cherish for the rest of their lives,” said Mosley.</p> <p><span style="text-decoration: underline;"><strong>Survey methodology:</strong></span></p> <p>T<strong>alker Research surveyed 2,000 parents of kids ages 6-12;</strong> the survey was commissioned by <strong>Keebler</strong> and administered and conducted online by <strong>Talker Research between July 8 to July 16, 2024.</strong></p> <p><strong>We are sourcing from a non-probability frame and the two main sources we use are:</strong></p> <ul> <li>Traditional online access panels — where respondents opt-in to take part in online market research for an incentive</li> <li>Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in</li> </ul> <p>Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.</p> <p>Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.</p> <p>Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.</p> <p><strong>Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:</strong></p> <ul> <li>Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders</li> <li>Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text</li> <li>Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots</li> <li>Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once</li> </ul> <p>It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.</p> <div class="jeg_post_tags"></div> <br /> <p></p> </div> </div> <div class="jeg_share_bottom_container"></div> <div class="jeg_ad jeg_article jnews_content_bottom_ads "><div class='ads-wrapper 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style=\"font-weight: 400;\">By Livy Beaner \/\/ SWNS<\/span>\r\n\r\n<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/2y9eiz3bhi1t51qhytx33\/AFB0I4MO1rPIKiJB9hUX3bs?rlkey=4v3be5k23mbgw8x05ysdm6mpt&st=tvk4thiu&dl=0\" target=\"_blank\" rel=\"noopener\"><strong>NEWS COPY W\/ VIDEO + INFOGRAPHIC<\/strong><\/a>\r\n\r\nMore than four in five parents are working to make the back-to-school season \u201cmagical\u201d for their elementary school kids, according to new research.\r\n\r\nA survey of 2,000 parents with children aged 6-12 found 86% are trying to bring the \u201cmagic\u201d back to school and, for many, their goal is getting their child excited about returning to the classroom.\r\n<p style=\"text-align: center;\">[embedyt]https:\/\/www.youtube.com\/watch?v=AKHSbooVMqo[\/embedyt]<\/p>\r\nIn order to do so, parents allow their child to choose their clothing and outfits (62%), purchase school supplies that their child likes (62%) and help support their child\u2019s passions and interests (56%).\r\n\r\nAlmost one in five parents (19%) even admit that they disliked school when they were their child\u2019s age, and 96% are hoping to create more positive memories for their little ones.\r\n\r\nResults found that only 40% of kids are typically \u201cvery excited\u201d to return to school after summer break, which means parents are working overtime to make it more enjoyable.<a href=\"http:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/08\/Bringing-Magic-Back-to-school-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img class=\"alignright wp-image-70495\" src=\"http:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/08\/Bringing-Magic-Back-to-school-scaled.jpg\" alt=\"\" width=\"394\" height=\"1477\" \/><\/a>\r\n\r\nParents use hands-on learning (63%), food or snack activities (43%) or \u201cmagic\u201d experiences (25%), such as fantasy activities or shows, in order to get their kids excited about learning.\r\n\r\nConducted by Talker Research on behalf of <a href=\"https:\/\/www.keebler.com\/\" target=\"_blank\" rel=\"noopener\">Keebler<\/a>, to highlight their portfolio of snacks ahead of the back-to-school season, the survey looked into the different ways parents are finding the \u201cmagic\u201d for their children.\r\n\r\nMany parents are surprising their kids with their favorite snack (43%), slipping notes into their lunchbox (33%), and giving their child a \u201clucky charm\u201d to help the school day go smoothly (19%).\r\n\r\nIn fact, 86% of parents are likely to pack a sweet snack for their child on any given school day \u2014 with Monday (52%) and Friday (57%) being the most frequent days.\r\n\r\nParents also believe that their child prefers sweet treats more than they do (36% vs 7%), though 56% admit they both share that love equally.\r\n\r\nWhen it comes to their favorite sweet treats, cookies came out in the top three for kids and parents alike \u2014 cookies were No. 1 for kids (51%), and No. 2 for parents (41%). Also in the top choices for kids were chips (50%), while parents preferred ice cream (46%).\r\n\r\nChocolate ranked as the top favorite flavor for both kids and their parents (57% and 46%), followed by strawberry (39%) for kids and caramel (35%) for parents.\r\n\r\nWhile parents use their child\u2019s after-school snack as an excuse to have one themselves an average of two times per week, 27% admit they\u2019re likely to do so every day.\r\n\r\nIn fact, 80% of parents are likely to enjoy the same after-school snack as their child, regardless of their preferences.\r\n\r\n\u201cThe back-to-school season signifies a change for all members of a family,\u201d said Alicia Mosley, Vice President of Marketing, Keebler Brand. \u201cAnd during this transitional time,\u00a0there\u2019s plenty of small ways to make a new routine \u2018magical\u2019 and help instill that love of learning and school in your child. Whether you\u2019re putting notes in your child\u2019s lunch box or surprising them with their favorite snack, enjoying sweet treats both during and after school can keep the magic alive and make heading back to school exciting.\u201d\r\n\r\nAccording to the results, 70% of parents believe that an after-school snack is a \u201dmagic\u201d fix when their child has had a rough day.\r\n\r\nOn top of that, another 70% say that their child believes that magic is real.\r\n\r\nAside from snacks, parents work to keep that magic alive by encouraging their child to use their imagination (70%), help ensure they believe in the Easter Bunny, Tooth Fairy or Santa Claus (53%), teach them to always see the best in people and their experiences (50%) and encourage them to look for the unexpected (46%).\r\n\r\n\u201cIt\u2019s encouraging to see parents working so hard to keep magic alive for their children and it\u2019s those little moments of magic that their children are going to remember and cherish for the rest of their lives,\u201d said Mosley.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Survey methodology:<\/strong><\/span>\r\n\r\nT<strong>alker Research surveyed 2,000 parents of kids ages 6-12;<\/strong> the survey was commissioned by <strong>Keebler<\/strong> and administered and conducted online by <strong>Talker Research between July 8 to July 16, 2024.<\/strong>\r\n\r\n<strong>We are sourcing from a non-probability frame and the two main sources we use are:<\/strong>\r\n<ul>\r\n \t<li>Traditional online access panels \u2014 where respondents opt-in to take part in online market research for an incentive<\/li>\r\n \t<li>Programmatic \u2014 where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in<\/li>\r\n<\/ul>\r\nThose who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.\r\n\r\nRegardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.\r\n\r\nCells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.\r\n\r\n<strong>Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:<\/strong>\r\n<ul>\r\n \t<li>Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders<\/li>\r\n \t<li>Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text<\/li>\r\n \t<li>Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots<\/li>\r\n \t<li>Duplicates: Survey software has \u201cdeduping\u201d based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once<\/li>\r\n<\/ul>\r\nIt is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.","author":{"@type":"Person","name":"DigitalHubUSA","url":"https:\/\/swnsdigital.com\/us\/author\/digitalhubusa\/"},"articleSection":["Education","Family, Parenting, and Children","Food & Drink","Lifestyle","Research"],"image":{"@type":"ImageObject","url":"https:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/08\/pexels-daisy-anderson-5583442.jpg","width":1268,"height":601},"publisher":{"@type":"Organization","name":"","url":"https:\/\/swnsdigital.com\/us","logo":{"@type":"ImageObject","url":""},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com"]}}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"How parents plan to make back-to-school \u2018magical\u2019 for their kids?","published":"2024-08-16 08:01:34","updated":"2024-08-14 18:48:18"}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=08&name=how-parents-plan-to-make-back-to-school-magical-for-their-kids","name":null}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=08&name=how-parents-plan-to-make-back-to-school-magical-for-their-kids","name":null}}]}</script> <script type="text/javascript">;!function(){"use strict";window.jnews=window.jnews||{},window.jnews.first_load=window.jnews.first_load||{},window.jnews.first_load=function(){var e=this,t=jnews.library,n="object"==typeof jnews&&"object"==typeof jnews.library;e.data=null,e.run_ajax=!0,e.run_loginregister=!0,e.clear=function(){e.run_ajax=!0,e.run_loginregister=!0,e.data=null},e.init=function(){n&&(t.globalBody.querySelectorAll(".jeg_popup_account").length&&jnews.loginregister&&e.run_loginregister&&(e.run_loginregister=!1,jnews.loginregister.init(),jnews.loginregister.hook_form()),jfla.length&&e.run_ajax&&(e.run_ajax=!1,e.do_ajax({action:"jnews_first_load_action",jnews_id:jnewsoption.postid,load_action:jfla})))},e.update_counter=function(){if(n){var o={total_view:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_views_count .counts"),total_share:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_share_count .counts"),total_comment:t.globalBody.querySelectorAll(".jeg_meta_comment a span")};t.forEach(Object.entries(e.data.counter),(function([e,n]){o[e].length&&t.forEach(o[e],(function(e,o){t.setText(e,n)}))}))}},e.do_ajax=function(o){if(n){var a=new XMLHttpRequest;a.onreadystatechange=function(){XMLHttpRequest.DONE===a.readyState&&200==a.status&&(e.data=JSON.parse(a.responseText),e.data.counter&&"object"==typeof e.data.counter&&e.update_counter())},a.open("POST",jnews_ajax_url,!0),a.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),a.send(t.httpBuildQuery(o))}}},window.jnews.first_load=new window.jnews.first_load,jnews.first_load.init()}();</script><script type="text/javascript"></script></body> </html>