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aria-label="Lisää artikkeleita aiheesta Sosiaalinen media" class="aw-l7odld jXfkxq">Sosiaalinen media</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Nämä somevaikuttajat saivat huomautuksen piilomainonnasta somessa – testaa, tunnistatko mikä on pielessä</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Mainonnan eettinen neuvosto on antanut somevaikuttajille piilomainontaa koskevia huomautuksia. Nyt myös Kilpailu- ja kuluttajavirasto löysi epäiltyä piilomainontaa valvonnassaan.</p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20079124","@context":"https://web.archive.org/web/20240317060547/https://schema.org","image":{"@type":"ImageObject","description":"Auri Kananen, Aki Manninen, Sara Sieppi, Sabina Särkkä ja Sonja Aiello kuuluvat somevaikuttajiin, jotka erilaisista syistä ovat saaneet huomautuksen mainonnan eettiseltä neuvostolta.","copyrightHolder":"Tomi Natri / AOP, Ari Lahti / AOP, Atte Kajova / AOP, kuvakollaasi: Karoliina Juntunen / Yle","url":"https://web.archive.org/web/20240317060547/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-125799965f40bb04113f","keywords":"mainonta,sosiaalinen media,markkinointiviestintä,huomautus"}}</script><div class="aw-1a00tic jZEjMr"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240317060547im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1920,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710498880/39-125799965f40bb04113f 2x, https://web.archive.org/web/20240317060547im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1920,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710498880/39-125799965f40bb04113f 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240317060547im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1920,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710498880/39-125799965f40bb04113f 2x, https://web.archive.org/web/20240317060547im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1920,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710498880/39-125799965f40bb04113f 1x"/><img alt="Kuvassa Auri Kanannen, Aki Manninen, Sara Sieppi, Sabina Särkkä ja Sonja Aiello ovat saaneet huomatuksen Instagram mainoksistaan artiklan 7 markkinoinnin tunnistettavuus perusteella. " src="https://web.archive.org/web/20240317060547im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1920,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710498880/39-125799965f40bb04113f" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Auri Kananen, Aki Manninen, Sara Sieppi, Sabina Särkkä ja Sonja Aiello kuuluvat somevaikuttajiin, jotka erilaisista syistä ovat saaneet huomautuksen mainonnan eettiseltä neuvostolta.</span><span> Kuva: Tomi Natri / AOP, Ari Lahti / AOP, Atte Kajova / AOP, kuvakollaasi: Karoliina Juntunen / Yle</span></figcaption></figure><div class="aw-1wk2icm iaIVgA"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Elisa Kallunki</span></div></div></div><div class="aw-1hwlbbb iumvhG"><div class="aw-64d2lh cPAYLb"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-03-17T07:00:36+02:00">7:00</time></div></div><a href="https://web.archive.org/web/20240317060547/https://yle.onelink.me/46xJ/07zyq6zz?deep_link_sub1=74-20079124" class="aw-pqa0kd GtYAc">Avaa Yle-sovelluksessa<svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true"><path d="M15 2a1 1 0 1 0 0 2h3.586l-9.293 9.293a1 1 0 1 0 1.414 1.414L20 5.414V9a1 1 0 1 0 2 0V3a1 1 0 0 0-1-1h-6ZM5 7a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h11a1 1 0 0 0 1-1v-6a1 1 0 0 1 2 0v6a3 3 0 0 1-3 3H5a3 3 0 0 1-3-3V8a3 3 0 0 1 3-3h6a1 1 0 1 1 0 2H5Z" fill="currentColor"></path></svg></a><div class="aw-itub5i eehAxh"><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Epäiltyä piilomainontaa tuli esiin, kun Kilpailu- ja kuluttajavirasto kävi läpi tunnettujen suomalaisten vaikuttajien julkaisuja sosiaalisessa mediassa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Valvontakampanjaan valituista kahdestakymmenestä vaikuttajasta lähes kaikkien, yhdeksäntoista, kohdalla heräsi epäilys puutteista kaupallisuuden ilmoittamisessa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Osalla oli pikkuvirheitä, osalla suuria puutteita.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– On selvästi vaikuttajia, jotka pyrkivät merkitsemään kaikki mainosjulkaisut, ja joskus voi sitten tapahtua unohduksia. Mutta vaikuttaa siltä, että on myös vaikuttajia, jotka joko eivät ole tietoisia heiltä edellytettävistä merkinnöistä tai he eivät jostain muusta syystä niitä noudata, sanoo asiantuntija <strong class="aw-ak79eh hgoSon yle__article__strong">Fowaa Kyei</strong> Kilpailu- ja kuluttajavirastosta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Fowaa Kyein mukaan valvontakampanjassa tuli vastaan julkaisuja, joiden kaupallisuus tuotiin esiin jollakin tavalla, mutta ei selkeästi. Osasta mainosmerkintä puuttui kokonaan.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Oli huomattava määrä julkaisuja, joissa ei ollut mitään mainosmerkintää, vaikka tuli epäilys, että ne saattavat kuitenkin olla kaupallisia julkaisuja, Fowaa Kyei sanoo.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Jos somejulkaisu on markkinointia, se pitää kertoa</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kuluttajansuojalain mukaan kaupallisen tarkoituksen pitää käydä markkinoinnista ilmi selkeästi.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Laki ei tarkalleen ottaen määrittele, miten vaikuttajien on kerrottava, että kyse on markkinoinnista. Kilpailu- ja kuluttajavirasto on kuitenkin tehnyt <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240317060547/https://www.kkv.fi/kuluttaja-asiat/tietoa-ja-ohjeita-yrityksille/kuluttaja-asiamiehen-linjaukset/vaikuttajamarkkinointi-sosiaalisessa-mediassa/" role="link">vaikuttajamarkkinointia koskevan linjauksen</a>, jota se on uudistamassa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Edellä käsitellyn valvontakampanjan somevaikuttajien päivityksiin teki Kilpailu- ja kuluttajavirasto. Mainonnan eettinen neuvosto puolestaan antaa lausuntoja sille tehtyjen lausuntopyyntöjen perusteella. Se on antanut vaikuttajille huomautuksia piilomainonnasta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Mainonnan eettinen neuvosto tekee tulkintansa <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240317060547/https://kauppakamari.fi/wp-content/uploads/2020/05/marketing-code-finnish-saannot-suomeksi-2019.pdf" role="link">Kansainvälisen kauppakamarin markkinointisääntöjen</a> pohjalta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Alla olevassa testissä voit kokeilla, tiedätkö mikä vaikuttajien somepäivityksissä on ollut pielessä. Esimerkit ja julkaisujen alkuperäiset tekstit on poimittu huomautuksista, joita mainonnan eettinen neuvosto on antanut viime ja toissa vuonna. Osaa teksteistä on tähän juttuun lyhennetty, jolloin kohdat on merkitty näin: (...)</p><div class="aw-10591cb EIlsL"><div></div></div><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Mainosmerkinnän pitää olla ymmärrettävä ja näkyä heti</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tällaisia ovat yleiset ongelmat vaikuttajamarkkinoinnissa ja näin ne pitäisi korjata:</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Ääritilanteessa mainostunniste puuttuu mainoksesta kokonaan.</strong> Mainonnan eettinen neuvosto suosittelee käyttämään sanaa mainos. Mainoksen on oltava selkeästi tunnistettavissa mainokseksi yhdellä silmäyksellä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Mainostunniste ei ole selkeä ja ymmärrettävä.</strong> Esimerkiksi sellaiset ilmaisut kuin yhteistyö, PR-lähetys, tuote saatu, palvelu saatu tai mainoslahja eivät ole riittävän selkeitä. Suomenkieliselle yleisölle englanninkieliset ilmaisut, kuten ad, eivät riitä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Vaikuttaja ei kerro kaupallisesta yhteistyöstä jokaisessa mainoksessa.</strong> Vaikka vaikuttaja ja yritys kertoisivat yhteistyöstään muissa yhteyksissä tai vaikuttajan muissa päivityksissä, se ei riitä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Mainostunnistetta ei ole helppo huomata.</strong> Esimerkiksi Instagram-julkaisun tekstissä mainosmerkinnän pitää olla heti tekstin alussa. Se ei saa tulla näkyviin esimerkiksi vasta klikkauksen jälkeen. Videossa mainosmerkinnän pitää näkyä riittävän kauan videon pituuteen nähden. Mainosmerkinnän pitää myös erottua selkeästi taustastaan.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Edellä maininut tiedot perustuvat mainonnan eettisen neuvoston tulkintoihin.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">”Katsomme tarpeelliseksi ohjeistaa vaikuttajia”</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kilpailu- ja kuluttajavirasto ei kerro, mitä puutteita se nyt tekemänsä valvontakampanjan perusteella epäilee yksittäisten vaikuttajien kohdalla, sillä se ei ole vahvistanut tapausten taustoja. EU-alueen yhteisessä kampanjassa ei ollut tässä vaiheessa tarkoitus arvioida yksittäisten suomalaisvaikuttajien julkaisujen lainmukaisuutta, vaan saada yleiskuvaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Valvontakampanjan kohteina oli aktiivisesti toimivia lifestyle-, fitness-, urheilu- ja pelivaikuttajia, joilla on laaja suomalainen seuraajakunta. Julkaisuja katsottiin Instagramista, TikTokista, YouTubesta ja Twitchistä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kyllä puutteita oli sen verran, että katsomme tarpeelliseksi nyt ohjeistaa vaikuttajia, Fowaa Kyei sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><em class="aw-18vh2pl bZqHKZ yle__article__emphasis">Juttua varten on haastateltu myös mainonnan eettisen neuvoston pääsihteeriä <strong class="aw-ak79eh hgoSon yle__article__strong">Paula Palorantaa</strong>.</em></p></section><footer class="yle__article__footer"><div><div class="aw-1n3c5tg lkXQTI"><a href="/web/20240317060547/https://yle.fi/t/18-209641/fi" aria-label="Lisää artikkeleita aiheesta Sosiaalinen media" class="aw-1viu5l0 ihpQdr">Sosiaalinen media</a><a href="/web/20240317060547/https://yle.fi/t/18-214869/fi" aria-label="Lisää artikkeleita aiheesta Piilomainonta" class="aw-1viu5l0 ihpQdr">Piilomainonta</a><a 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Nyt myös Kilpailu- ja kuluttajavirasto löysi epäiltyä piilomainontaa valvonnassaan.","type":"text"},{"text":"Epäiltyä piilomainontaa tuli esiin, kun Kilpailu- ja kuluttajavirasto kävi läpi tunnettujen suomalaisten vaikuttajien julkaisuja sosiaalisessa mediassa.","type":"text"},{"text":"Valvontakampanjaan valituista kahdestakymmenestä vaikuttajasta lähes kaikkien, yhdeksäntoista, kohdalla heräsi epäilys puutteista kaupallisuuden ilmoittamisessa.","type":"text"},{"text":"Osalla oli pikkuvirheitä, osalla suuria puutteita.","type":"text"},{"text":"– On selvästi vaikuttajia, jotka pyrkivät merkitsemään kaikki mainosjulkaisut, ja joskus voi sitten tapahtua unohduksia. Mutta vaikuttaa siltä, että on myös vaikuttajia, jotka joko eivät ole tietoisia heiltä edellytettävistä merkinnöistä tai he eivät jostain muusta syystä niitä noudata, sanoo asiantuntija **Fowaa Kyei** Kilpailu- ja kuluttajavirastosta.","type":"text"},{"text":"Fowaa Kyein mukaan valvontakampanjassa tuli vastaan julkaisuja, joiden kaupallisuus tuotiin esiin jollakin tavalla, mutta ei selkeästi. Osasta mainosmerkintä puuttui kokonaan.","type":"text"},{"text":"– Oli huomattava määrä julkaisuja, joissa ei ollut mitään mainosmerkintää, vaikka tuli epäilys, että ne saattavat kuitenkin olla kaupallisia julkaisuja, Fowaa Kyei sanoo.","type":"text"},{"text":"Jos somejulkaisu on markkinointia, se pitää kertoa","level":2,"type":"heading"},{"text":"Kuluttajansuojalain mukaan kaupallisen tarkoituksen pitää käydä markkinoinnista ilmi selkeästi.","type":"text"},{"text":"Laki ei tarkalleen ottaen määrittele, miten vaikuttajien on kerrottava, että kyse on markkinoinnista. Kilpailu- ja kuluttajavirasto on kuitenkin tehnyt [vaikuttajamarkkinointia koskevan linjauksen](https:\u002F\u002Fwww.kkv.fi\u002Fkuluttaja-asiat\u002Ftietoa-ja-ohjeita-yrityksille\u002Fkuluttaja-asiamiehen-linjaukset\u002Fvaikuttajamarkkinointi-sosiaalisessa-mediassa\u002F), jota se on uudistamassa.","type":"text"},{"text":"Edellä käsitellyn valvontakampanjan somevaikuttajien päivityksiin teki Kilpailu- ja kuluttajavirasto. Mainonnan eettinen neuvosto puolestaan antaa lausuntoja sille tehtyjen lausuntopyyntöjen perusteella. Se on antanut vaikuttajille huomautuksia piilomainonnasta.","type":"text"},{"text":"Mainonnan eettinen neuvosto tekee tulkintansa [Kansainvälisen kauppakamarin markkinointisääntöjen](https:\u002F\u002Fkauppakamari.fi\u002Fwp-content\u002Fuploads\u002F2020\u002F05\u002Fmarketing-code-finnish-saannot-suomeksi-2019.pdf) pohjalta.","type":"text"},{"text":"Alla olevassa testissä voit kokeilla, tiedätkö mikä vaikuttajien somepäivityksissä on ollut pielessä. Esimerkit ja julkaisujen alkuperäiset tekstit on poimittu huomautuksista, joita mainonnan eettinen neuvosto on antanut viime ja toissa vuonna. Osaa teksteistä on tähän juttuun lyhennetty, jolloin kohdat on merkitty näin: (...)","type":"text"},{"id":"47-bbc91c6b-aa3c-48b8-be98-1ff68645d475","type":"tehtava-exam"},{"text":"Mainosmerkinnän pitää olla ymmärrettävä ja näkyä heti","level":2,"type":"heading"},{"text":"Tällaisia ovat yleiset ongelmat vaikuttajamarkkinoinnissa ja näin ne pitäisi korjata:","type":"text"},{"text":"**Ääritilanteessa mainostunniste puuttuu mainoksesta kokonaan.** Mainonnan eettinen neuvosto suosittelee käyttämään sanaa mainos. Mainoksen on oltava selkeästi tunnistettavissa mainokseksi yhdellä silmäyksellä.","type":"text"},{"text":"**Mainostunniste ei ole selkeä ja ymmärrettävä.** Esimerkiksi sellaiset ilmaisut kuin yhteistyö, PR-lähetys, tuote saatu, palvelu saatu tai mainoslahja eivät ole riittävän selkeitä. Suomenkieliselle yleisölle englanninkieliset ilmaisut, kuten ad, eivät riitä.","type":"text"},{"text":"**Vaikuttaja ei kerro kaupallisesta yhteistyöstä jokaisessa mainoksessa.** Vaikka vaikuttaja ja yritys kertoisivat yhteistyöstään muissa yhteyksissä tai vaikuttajan muissa päivityksissä, se ei riitä.","type":"text"},{"text":"**Mainostunnistetta ei ole helppo huomata.** Esimerkiksi Instagram-julkaisun tekstissä mainosmerkinnän pitää olla heti tekstin alussa. Se ei saa tulla näkyviin esimerkiksi vasta klikkauksen jälkeen. Videossa mainosmerkinnän pitää näkyä riittävän kauan videon pituuteen nähden. Mainosmerkinnän pitää myös erottua selkeästi taustastaan.","type":"text"},{"text":"Edellä maininut tiedot perustuvat mainonnan eettisen neuvoston tulkintoihin.","type":"text"},{"text":"”Katsomme tarpeelliseksi ohjeistaa vaikuttajia”","level":2,"type":"heading"},{"text":"Kilpailu- ja kuluttajavirasto ei kerro, mitä puutteita se nyt tekemänsä valvontakampanjan perusteella epäilee yksittäisten vaikuttajien kohdalla, sillä se ei ole vahvistanut tapausten taustoja. EU-alueen yhteisessä kampanjassa ei ollut tässä vaiheessa tarkoitus arvioida yksittäisten suomalaisvaikuttajien julkaisujen lainmukaisuutta, vaan saada yleiskuvaa.","type":"text"},{"text":"Valvontakampanjan kohteina oli aktiivisesti toimivia lifestyle-, fitness-, urheilu- ja pelivaikuttajia, joilla on laaja suomalainen seuraajakunta. Julkaisuja katsottiin Instagramista, TikTokista, YouTubesta ja Twitchistä.","type":"text"},{"text":"– Kyllä puutteita oli sen verran, että katsomme tarpeelliseksi nyt ohjeistaa vaikuttajia, Fowaa Kyei sanoo.","type":"text"},{"text":"*Juttua varten on haastateltu myös mainonnan eettisen neuvoston pääsihteeriä **Paula Palorantaa**.*","type":"text"}],"publication":"uutiset","coverage":"national","dateContentModified":"2024-03-17T07:00:36+0200","datePublished":"2024-03-17T07:00:36+0200","mainMedia":[{"alt":"Kuvassa Auri Kanannen, Aki Manninen, Sara Sieppi, Sabina Särkkä ja Sonja Aiello ovat saaneet huomatuksen Instagram mainoksistaan artiklan 7 markkinoinnin tunnistettavuus perusteella. 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