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alt="" width="220" height="230" class="" srcset="https://iabcanada.com/wp-content/uploads/2025/03/Glassroom-Logo.png 220w, https://iabcanada.com/wp-content/uploads/2025/03/Glassroom-Logo-32x32.png 32w, https://iabcanada.com/wp-content/uploads/2025/03/Glassroom-Logo-172x180.png 172w" />Bienvenue à nos nouveaux membres: AV Communications </div> <div class="item"> <img src="https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-300x163.png" alt="" width="300" height="163" class="" srcset="https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-300x163.png 300w, https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-1024x556.png 1024w, https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-768x417.png 768w, https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-1536x834.png 1536w, https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-2048x1112.png 2048w, https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-240x130.png 240w, https://iabcanada.com/wp-content/uploads/2025/03/Disney_logo-600x326.png 600w" />Bienvenue à nos nouveaux membres: OneCore Media Corp </div> </div> <div class="ticker-arrows"></div> </div> </div> <div class="wrap move-with-menu" role="document"> <div class="content row"> <main class="main" id="main"> <div class="container main-section inner-sections"> <section class="about-us parallax-content has-hero" data-stellar-offset-parent="true"> <div class="content" data-stellar-ratio="1.15"> <hgroup> <h1>À propos d’IAB</h1> </hgroup> <p>Fondé en 1997, le Bureau de la publicité interactive du Canada (IAB Canada) est le porte-parole national et le leader d’opinion de l’industrie canadienne de la publicité et du marketing interactifs. Nous sommes la seule association professionnelle qui se consacre exclusivement au développement et à la promotion du secteur de la publicité et du marketing numériques au Canada.</p> <a href="/fr/a-propos-diab/" class="btn--text" target="_self">En savoir plus</a> </div> <div class="image"> <img width="1024" height="686" src="https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-1024x686.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-1024x686.jpg 1024w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-300x201.jpg 300w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-768x514.jpg 768w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-1536x1029.jpg 1536w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-2048x1371.jpg 2048w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-120x80.jpg 120w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-240x161.jpg 240w, https://iabcanada.com/wp-content/uploads/2022/10/IAB-About-Featured-Image-600x402.jpg 600w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </section> <section class="membership-benefits"> <header> <hgroup> <h2>Devenir membre d'IAB Canada</h2> </hgroup> </header> <div class="content"> <p>En adhérant à IAB Canada, vous soutenez la croissance du secteur des médias en ligne du Canada. Que vous soyez un diffuseur chevronné ou débutant dans le secteur ou le pays, IAB Canada offre à ses membres des ressources inestimables fondées sur ses quatre piliers principaux. Puisqu’il s’agit d’un organisme sans but lucratif, la totalité des cotisations recueillies est investie dans la formation, la recherche, les règlements et les affaires réglementaires ainsi que le réseautage.</p> </div> <div class="benefits-cards"> <div class="card"> <h3 class="like-h2">Promouvoir</h3> <p>L'expertise de votre enterprise et de<span class="nw"> votre secteur</span></p> <img src="https://iabcanada.com/wp-content/uploads/2016/10/membership-benefits-icon-loudspeaker.png" alt="" width="162" height="120" class="" srcset="" /> </div> <div class="card"> <h3 class="like-h2">Accédez</h3> <p>Centre de connaissances réservé aux<span class="nw"> members seulment</span></p> <img src="https://iabcanada.com/wp-content/uploads/2016/10/membership-benefits-icon-key.png" alt="" width="216" height="112" class="" srcset="" /> </div> <div class="card"> <h3 class="like-h2">Contacts</h3> <p>Avec d'autres professionnels dans l'industrie</p> <img src="https://iabcanada.com/wp-content/uploads/2016/10/membership-benefits-icon-handshake.png" alt="" width="182" height="108" class="" srcset="" /> </div> <div class="card"> <h3 class="like-h2">Apprendre</h3> <p>Séminaires développment professionnel avec<span class="nw"> IAB Canada</span></p> <img src="https://iabcanada.com/wp-content/uploads/2016/10/membership-benefits-icon-education.png" alt="" width="172" height="128" class="" srcset="" /> </div> <div class="card"> <h3 class="like-h2">Économisez</h3> <p>Prix réservés exclusivement aux membres pour les cours, événements et offres d'emploi</p> <img src="https://iabcanada.com/wp-content/uploads/2016/10/membership-benefits-icon-coin.png" alt="" width="164" height="128" class="" srcset="" /> </div> </div> <footer class="section-footer"> <p>Devenez membre!</p> <a href="/fr/adhesion/" class="btn" target="_self">Adhérez dès aujourd’hui.</a> </footer> </section> </div> <section class="newsletter-signup main-section move-with-menu"> <div class="container"> <div class="inner-container"> <div class="content"> <h2>Inscription au bulletin</h2> <p>Restez à l'affût des événements importants d'IAB Canada, des cours, des études, des offres d'emploi, des initiatives du comité et des actualités du secteur de la publicité interactive.</p> </div> <footer class="cta"> <a href="https://iabcanada.com/fr/ressources/inscription-a-linfolettre/" class="btn">Inscrivez-vous maintenant</a> </footer> </div> </div> </section> <section class="events-overview main-section"> <div class="container"> <div class="inner-container"> <h2>Événements à venir</h2> <div class="events event-archive"> <article class="overview post-39273 event type-event status-publish hentry"> <time class="event-date" datetime="2025-04-23T00:00:00+00:00"> <span class="month">Apr <br>2025</span> <span class="weekday">Wednesday</span> <span class="day">23</span> </time> <header> <hgroup> <h2 class="like-h3 entry-title">Enterprise 2025: We Need To Talk</h2> <h3 class="like-h3 entry-subtitle"></h2> </hgroup> <p class="entry-excerpt">IAB Canada’s Enterprise is back, and this year, We Need to Talk. 2025 presents our industry with complex political and economic realities. The Canadian digital advertising sector is being challenged to look inwards and fortify our sector while balancing the interdependencies with the US and abroad. We need to talk about two things – US, […]</p> <p class="entry-event-date"> Apr 23, 2025, 1:00 pm – 6:00 pm </p> </header> <a href="https://iabcanada.com/event/enterprise-2025/" class="read-more"><span class="sr-only">En savoir plus</span></a> </article> <article class="overview post-39274 event type-event status-publish hentry"> <time class="event-date" datetime="2025-06-05T00:00:00+00:00"> <span class="month">Jun <br>2025</span> <span class="weekday">Thursday</span> <span class="day">05</span> </time> <header> <hgroup> <h2 class="like-h3 entry-title">State of the Nation 2025: Toronto</h2> <h3 class="like-h3 entry-subtitle"></h2> </hgroup> <p class="entry-excerpt">Join us at IAB Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals. This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the […]</p> <p class="entry-event-date"> Jun 5, 2025, 1:00 pm – 6:00 pm </p> </header> <a href="https://iabcanada.com/event/sotn-2025-toronto/" class="read-more"><span class="sr-only">En savoir plus</span></a> </article> <article class="overview post-39275 event type-event status-publish hentry"> <time class="event-date" datetime="2025-06-12T00:00:00+00:00"> <span class="month">Jun <br>2025</span> <span class="weekday">Thursday</span> <span class="day">12</span> </time> <header> <hgroup> <h2 class="like-h3 entry-title">State of the Nation 2025: Vancouver</h2> <h3 class="like-h3 entry-subtitle"></h2> </hgroup> <p class="entry-excerpt">Join us at IAB Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals. This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the […]</p> <p class="entry-event-date"> Jun 12, 2025, 3:00 pm – 6:30 pm </p> </header> <a href="https://iabcanada.com/event/sotn-2025-vancouver/" class="read-more"><span class="sr-only">En savoir plus</span></a> </article> </div> </div> <footer class="section-footer"> <a href="https://iabcanada.com/fr/iab-events/" class="btn"><i class="fa fa-calendar"></i> Calendrier complet</a> </footer> </div> </section> <section class="news-overview main-section"> <div class="container"> <div class="inner-container"> <h2><a href="https://iabcanada.com/fr/nouvelles/">Dernières nouvelles</a></h2> <div class="posts posts-slider"> <article class="overview post-8193 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee"> <div class="image"> <a href="https://iabcanada.com/fr/la-fraude-en-publicite-numerique-un-5-a-web-reussit-2/"><img width="1024" height="480" src="https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-1024x480.jpg" class="has-object-fit wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-1024x480.jpg 1024w, https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-300x141.jpg 300w, https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-768x360.jpg 768w, https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue.jpg 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a> </div> <div class="content"> <header> <h2 class="entry-title"><a href="https://iabcanada.com/fr/la-fraude-en-publicite-numerique-un-5-a-web-reussit-2/">La fraude en publicité numérique: un 5 à Web réussit</a></h2> <time class="updated" datetime="2019-01-15T19:20:15+00:00">Jan 15, 2019</time> </header> <div class="entry-summary"> <p><p>La fraude en publicité numérique: un 5 à Web réussit C’est dans l’ambiance décontractée des bureaux de District M du vibrant Mile End que s’est tenue la première édition des 5 à Web IAB. Initiative du Comité Québec de IAB, l’événement se veut une opportunité de débattre des sujets brûlant du numérique et de réseauter […]</p> </p> <a href="https://iabcanada.com/fr/la-fraude-en-publicite-numerique-un-5-a-web-reussit-2/" class="btn--text">Article complet</a> </div> </div> </article> <article class="overview post-8198 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee"> <div class="image"> <a href="https://iabcanada.com/fr/nuit-de-la-donnee-une-plongee-en-profondeur-dans-les-nouveaux-modeles-de-donnees-talents-et-intelligence-artificielle-2/"><img width="1024" height="480" src="https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-1024x480.jpg" class="has-object-fit wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-1024x480.jpg 1024w, https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-300x141.jpg 300w, https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue-768x360.jpg 768w, https://iabcanada.com/wp-content/uploads/2016/10/hero-image-blue.jpg 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a> </div> <div class="content"> <header> <h2 class="entry-title"><a href="https://iabcanada.com/fr/nuit-de-la-donnee-une-plongee-en-profondeur-dans-les-nouveaux-modeles-de-donnees-talents-et-intelligence-artificielle-2/">Nuit de la donnée – Une plongée en profondeur dans les nouveaux modèles de données, talents et Intelligence Artificielle.</a></h2> <time class="updated" datetime="2019-01-15T19:20:15+00:00">Jan 15, 2019</time> </header> <div class="entry-summary"> <p><p>Nous sommes très heureux de partager avec vous les premiers retours sur le lancement de «Nuit de la donnée», nouvelle série d’événements qui s’est déroulée à Toronto le 10 octobre dernier. 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