CINXE.COM
Os catálogos SVOD são um grande negócio, mas são muito subutilizados - Gracenote
<!DOCTYPE html><html translate="no" class="no-js" lang="pt" prefix="og: https://ogp.me/ns#"> <!--<![endif]--><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1"><link rel="preconnect" href="https://fonts.googleapis.com"><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin><link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet"><link rel="alternate" hreflang="x-default" href="https://gracenote.com/" /><script> country_code_nf = "N/A"; gidCookie = document.cookie.split(';').find((cookie) => cookie.includes("_ga=")); google_analytics_id = gidCookie ? gidCookie.trim().split("=")[1] : 'N/A'; visitorId = document.cookie.split(';').find(ele => ele.includes('visitor_id881703=')); pardotId = visitorId ? visitorId.trim().substr(17) : 'N/A'; window.geofeed = function (options) { let country_code = options.country.toString(); country_code_nf = country_code; window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'dataLayer-initialized', 'userId': 'N/A', 'countrycode': country_code, 'regionalMarket': country_code, 'language': 'pt', 'pardotId': pardotId, 'salesforceId': 'N/A', 'pageTemplate': 'post', 'pageName': 'SVOD catalogs are big business, but they’re vastly underutilized - Gracenote', 'customerType': 'N/A', 'campaignTag': 'N/A', 'contentPublishDate': '2024-11-21 13:45:00', 'contentModifiedDate': '2024-11-20 13:52:41', 'contentStatus': 'publish', 'contentType': 'post', 'contentTopic': 'content-discovery', 'contentCategory': 'N/A', 'contentRelatedProduct': 'N/A' }); }; let geoFeedJson = document.createElement('script'); geoFeedJson.setAttribute('src', 'https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location/geofeed'); document.head.appendChild(geoFeedJson); /** * Get the UTM cookie value * @return {string} utm_all_2 cookie or 'no_utm_cookie' */let getCookie = (cookieName = 'utm_all_2') => { let cookieString = document.cookie.split('; ').find(cookie => cookie.includes(cookieName)); return cookieString ? cookieString.substring(cookieString.indexOf('=') + 1) : 'no_cookie-' + cookieName; }; document.addEventListener('DOMContentLoaded', function () { let dateTime = new Date(); let timeStamp = dateTime.toISOString().replace('T', ' ').substring(0, 19); let randomNumber = Math.floor(Math.random() * 1000000); let leadId = `${randomNumber} | ${timeStamp}`; let dataDiv = jQuery('#dataUTM'); jQuery('input[name="Conversion_URL"]').val(window.location.href); jQuery('input[name="conversion_url"]').val(window.location.href); jQuery('input[name="google_analytics_id"]').val(google_analytics_id); jQuery('input[name="pardot_third_party_cookie_id"]').val(pardotId); jQuery('input[name="referring_url_website"]').val(document.referrer); jQuery('input[name="website_lead_id"]').val(leadId); jQuery('input[name="website_utm_source"]').val(dataDiv.attr('data-utm-source')); jQuery('input[name="website_utm_medium"]').val(dataDiv.attr('data-utm-medium')); jQuery('input[name="website_utm_campaign"]').val(dataDiv.attr('data-utm-campaign')); jQuery('input[name="website_utm_content"]').val(dataDiv.attr('data-utm-content')); jQuery('input[name="website_utm_term "]').val(dataDiv.attr('data-utm-term')); jQuery('input[name="website_utm_browser_cookie"]').val(getCookie('utm_all_2')); jQuery('input[name="campaign_tag"]').val('N/A'); jQuery('input[name="Language"]').val('pt'); jQuery('input[name="language"]').val('pt'); jQuery('input[name="Content_Category"]').val(dataDiv.attr('content-discovery, content-distribution')); }); </script><style>img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}</style><!-- Search Engine Optimization by Rank Math PRO - https://rankmath.com/ --><title>Os catálogos SVOD são um grande negócio, mas são muito subutilizados - Gracenote</title><meta name="description" content="As recentes tendências em termos de audiência televisiva sugerem que muitos serviços SVOD poderão não estar a receber o devido valor da maioria dos conteúdos que distribuem."/><meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/><link rel="canonical" href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" /><meta property="og:locale" content="pt" /><meta property="og:type" content="article" /><meta property="og:title" content="Os catálogos SVOD são um grande negócio, mas são muito subutilizados - Gracenote" /><meta property="og:description" content="As recentes tendências em termos de audiência televisiva sugerem que muitos serviços SVOD poderão não estar a receber o devido valor da maioria dos conteúdos que distribuem." /><meta property="og:url" content="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" /><meta property="og:site_name" content="Gracenote" /><meta property="article:tag" content="Content" /><meta property="article:tag" content="Personalization" /><meta property="article:tag" content="Streaming" /><meta property="article:tag" content="TV" /><meta property="article:section" content="Content Discovery" /><meta property="og:image" content="https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg" /><meta property="og:image:secure_url" content="https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="675" /><meta property="og:image:alt" content="SVOD catalogs are big business, but they’re vastly underutilized" /><meta property="og:image:type" content="image/jpeg" /><meta property="article:published_time" content="2024-11-21T13:45:00+00:00" /><meta name="twitter:card" content="resumo_grande_imagem" /><meta name="twitter:title" content="Os catálogos SVOD são um grande negócio, mas são muito subutilizados - Gracenote" /><meta name="twitter:description" content="As recentes tendências em termos de audiência televisiva sugerem que muitos serviços SVOD poderão não estar a receber o devido valor da maioria dos conteúdos que distribuem." /><meta name="twitter:site" content="@gracenotetweets" /><meta name="twitter:creator" content="@gracenotetweets" /><meta name="twitter:image" content="https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg" /><script type="application/ld+json" class="rank-math-schema-pro">{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/gracenote.com\/#organization","name":"Gracenote","sameAs":["https:\/\/twitter.com\/gracenotetweets","https:\/\/www.linkedin.com\/company\/gracenote\/"]},{"@type":"WebSite","@id":"https:\/\/gracenote.com\/#website","url":"https:\/\/gracenote.com","name":"Gracenote","publisher":{"@id":"https:\/\/gracenote.com\/#organization"},"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/gracenote.com\/wp-content\/uploads\/2024\/10\/woman-looking-at-svod-ui-1200-675.jpg","url":"https:\/\/gracenote.com\/wp-content\/uploads\/2024\/10\/woman-looking-at-svod-ui-1200-675.jpg","width":"1200","height":"675","inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","item":{"@id":"https:\/\/gracenote.com","name":"In\u00edcio"}},{"@type":"ListItem","position":"2","item":{"@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/","name":"Os cat\u00e1logos SVOD s\u00e3o um grande neg\u00f3cio, mas s\u00e3o muito subutilizados"}}]},{"@type":"WebPage","@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/#webpage","url":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/","name":"Os cat\u00e1logos SVOD s\u00e3o um grande neg\u00f3cio, mas s\u00e3o muito subutilizados - Gracenote","datePublished":"2024-11-21T13:45:00+00:00","dateModified":"2024-11-21T13:45:00+00:00","isPartOf":{"@id":"https:\/\/gracenote.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gracenote.com\/wp-content\/uploads\/2024\/10\/woman-looking-at-svod-ui-1200-675.jpg"},"inLanguage":"en-US","breadcrumb":{"@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/#breadcrumb"}},{"@type":"Person","@id":"https:\/\/gracenote.com\/author\/william-quinn\/","name":"William Quinn","url":"https:\/\/gracenote.com\/author\/william-quinn\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/601dde8ed006663b64bec4745c6e729a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/601dde8ed006663b64bec4745c6e729a?s=96&d=mm&r=g","caption":"William Quinn","inLanguage":"en-US"},"worksFor":{"@id":"https:\/\/gracenote.com\/#organization"}},{"@type":"NewsArticle","headline":"Os cat\u00e1logos SVOD s\u00e3o um grande neg\u00f3cio, mas s\u00e3o muito subutilizados - Gracenote","datePublished":"2024-11-21T13:45:00+00:00","dateModified":"2024-11-21T13:45:00+00:00","author":{"@id":"https:\/\/gracenote.com\/author\/william-quinn\/","name":"William Quinn"},"publisher":{"@id":"https:\/\/gracenote.com\/#organization"},"description":"As recentes tend\u00eancias em termos de audi\u00eancia televisiva sugerem que muitos servi\u00e7os SVOD poder\u00e3o n\u00e3o estar a receber o devido valor da maioria dos conte\u00fados que distribuem.","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/gracenote.com\/#organization"},"name":"Os cat\u00e1logos SVOD s\u00e3o um grande neg\u00f3cio, mas s\u00e3o muito subutilizados - Gracenote","@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/#richSnippet","isPartOf":{"@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/#webpage"},"image":{"@id":"https:\/\/gracenote.com\/wp-content\/uploads\/2024\/10\/woman-looking-at-svod-ui-1200-675.jpg"},"inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/#webpage"}}]}</script><!-- /Rank Math WordPress SEO plugin --><link rel='dns-prefetch' href='//cdn.parsely.com' /><link rel='dns-prefetch' href='//stats.wp.com' /><link rel='stylesheet' id='all-css-0' href='https://gracenote.com/wp-includes/css/dist/block-library/style.min.css?m=1732206022g' type='text/css' media='all' /><style id='wp-parsely-recommendations-style-inline-css'>.parsely-recommendations-list-title{font-size:1.2em}.parsely-recommendations-list{list-style:none;padding:unset}.parsely-recommendations-cardbody{overflow:hidden;padding:.8em;text-overflow:ellipsis;white-space:nowrap}.parsely-recommendations-cardmedia{padding:.8em .8em 0}</style><link rel='stylesheet' id='all-css-4' href='https://gracenote.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpobGxkZmBkYGQMARIMu1Q==' type='text/css' media='all' /><style id='jetpack-sharing-buttons-style-inline-css'>.jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em}</style><style id='rank-math-toc-block-style-inline-css'>.wp-block-rank-math-toc-block nav ol{counter-reset:item}.wp-block-rank-math-toc-block nav ol li{display:block}.wp-block-rank-math-toc-block nav ol li:before{content:counters(item,".") ". ";counter-increment:item}</style><style id='classic-theme-styles-inline-css'>/*! This file is auto-generated */.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css'>:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#ffffff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:0.44rem;--wp--preset--spacing--30:0.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,0.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,0.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,0.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1)}:where(.is-layout-flex){gap:0.5em}:where(.is-layout-grid){gap:0.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex >:is(*,div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid >:is(*,div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root:where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style><link rel='stylesheet' id='all-css-16' href='https://gracenote.com/_static/??-eJyFjEEKwzAMBD9UVTGl8Sn0LcaRjUGRTaRg+vs6ocdCb7vLzGJvEKsYiWHjIxdRPHuIBqnuG3gsEvlYaeyqqPZm0vuIN/yhdspcDdeiduFpHwCM9M8IrX2/UahD4pAv57Utzjs/zQ83PT9DgD/F' type='text/css' media='all' /><link rel="preload stylesheet preconnect" as="style" id="elementor-frontend" href="https://gracenote.com/wp-content/uploads/elementor/css/custom-frontend.min.css?ver=1731919163" type="text/css" media="all" crossorigin /><link rel='stylesheet' id='all-css-20' href='https://gracenote.com/_static/??-eJyNjEsKgDAQxS6kPosUuxHP4meQgXZanKrXt4Ibdy4DSXCleomSSTKSPzYWBXkKheOOSZWywvMMvTjRjtNhUX2pCSxNwQp/Lk9XpJUzR5l8MervZgyD6bvWGWutuQGQljiY' type='text/css' media='all' /><link rel="preload stylesheet preconnect" as="style" id="elementor-post-11" href="https://gracenote.com/wp-content/uploads/elementor/css/post-11.css?ver=1731919170" type="text/css" media="all" crossorigin /><link rel='stylesheet' id='all-css-22' href='https://gracenote.com/_static/??-eJyVzN0KwjAMBeAXcgvzB/VCfJauhq6QJaHJkL69xQvZpb1IIJx8B946RGFHdlDaUmYDJFzbLWXQIhDM0A2itRF+Zc/CgQxUdNNxzTy26AC7Hl+aN0glRGRx3FdQnmEWcfMStEsmZCyBuoxXlRboUrvYTJK+a7DMibALm9d/xO/tuT6m6+k43S+36fwBfQKWwQ==' type='text/css' media='all' /><link rel="preload stylesheet preconnect" as="style" id="google-fonts-1" href="https://fonts.googleapis.com/css?family=Inter%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&display=swap&ver=6.7.1" type="text/css" media="all" crossorigin /><link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin><script type="text/javascript" src="https://gracenote.com/_static/??/wp-content/plugins/weglot/dist/front-js.js,/wp-includes/js/jquery/jquery.min.js?m=1732206023j" ></script><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://gracenote.com/xmlrpc.php?rsd" /><meta name="generator" content="WordPress 6.7.1" /><link rel='shortlink' href='https://gracenote.com/?p=1558279' /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://gracenote.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgracenote.com%2Finsights%2Fsvod-catalogs-are-big-business-but-theyre-vastly-under-utilized%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://gracenote.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgracenote.com%2Finsights%2Fsvod-catalogs-are-big-business-but-theyre-vastly-under-utilized%2F&format=xml" /><style>img#wpstats{display:none}</style><meta name="google" content="notranslate"/><link rel="alternate" href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="en"/><link rel="alternate" href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="es"/><link rel="alternate" href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="fr"/><link rel="alternate" href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="pt"/><link rel="alternate" href="https://gracenote.com/ko/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="ko"/><link rel="alternate" href="https://gracenote.com/ja/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="ja"/><link rel="alternate" href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="pl"/><link rel="alternate" href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="ar"/><link rel="alternate" href="https://gracenote.com/de/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="de"/><link rel="alternate" href="https://gracenote.com/it/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="it"/><link rel="alternate" href="https://gracenote.com/nl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" hreflang="nl"/><script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Os cat\u00e1logos SVOD s\u00e3o um grande neg\u00f3cio, mas s\u00e3o muito subutilizados","url":"http:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/gracenote.com\/insights\/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized\/"},"thumbnailUrl":"https:\/\/gracenote.com\/wp-content\/uploads\/2024\/10\/woman-looking-at-svod-ui-1200-675.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/gracenote.com\/wp-content\/uploads\/2024\/10\/woman-looking-at-svod-ui-1200-675.jpg"},"articleSection":"Descoberta de conte\u00fados","author":[{"@type":"Person","name":"William Quinn"}],"creator":["William Quinn"],"publisher":{"@type":"Organization","name":"Gracenote","logo":""},"keywords":["content","personalization","streaming","tv"],"dateCreated":"2024-11-21T13:45:00Z","datePublished":"2024-11-21T13:45:00Z","dateModified":"2024-11-21T13:45:00Z"}</script><meta name="generator" content="Elementor 3.25.6; features: e_font_icon_svg, additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-swap"><!-- OneTrust Cookies Consent Notice start for gracenote.com --><script type="text/javascript" src="https://cdn.cookielaw.org/consent/0190536d-44bf-7a62-b717-ea9b21891300/OtAutoBlock.js" ></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0190536d-44bf-7a62-b717-ea9b21891300" ></script><script type="text/javascript"> function OptanonWrapper() { } </script><!-- OneTrust Cookies Consent Notice end for gracenote.com --><!-- OptanonConsentNoticeStart<script type="text/javascript" src="https://cdn.cookielaw.org/consent/0190536d-44bf-7a62-b717-ea9b21891300-test/OtAutoBlock.js" ></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0190536d-44bf-7a62-b717-ea9b21891300-test" ></script><script type="text/javascript"> function OptanonWrapper() { } </script> OptanonConsentNoticeEnd --><!-- Google Tag Manager --><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-52VM982');</script><!-- End Google Tag Manager --><!-- Google tag (gtag.js) --><script async src="https://www.googletagmanager.com/gtag/js?id=G-HKW37V84J8"></script><script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-HKW37V84J8'); </script><!-- Google Tag Manager --><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PV583W25');</script><!-- End Google Tag Manager --><style>.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}@media screen and (max-height:1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}}@media screen and (max-height:640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}}</style><link rel="icon" href="https://gracenote.com/wp-content/uploads/2024/02/favicon.svg?w=32" sizes="32x32" /><link rel="icon" href="https://gracenote.com/wp-content/uploads/2024/02/favicon.svg?w=36" sizes="192x192" /><link rel="apple-touch-icon" href="https://gracenote.com/wp-content/uploads/2024/02/favicon.svg?w=36" /><meta name="msapplication-TileImage" content="https://gracenote.com/wp-content/uploads/2024/02/favicon.svg?w=36" /><style type="text/css" id="wp-custom-css">.grecaptcha-badge{display:none!important}</style></head><body class="post-template-default single single-post postid-1558279 single-format-standard elementor-default elementor-kit-11" ><!-- MAIN_WRAPPER --><div id="dataUTM" data-language="pt" data-utm-source=N/A data-utm-medium=N/A data-utm-campaign=N/A data-utm-content=N/A data-utm-term=N/A ></div><!-- Google Tag Manager (noscript) --><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-52VM982" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><!-- End Google Tag Manager (noscript) --><!-- Google Tag Manager (noscript) --><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PV583W25" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><!-- End Google Tag Manager (noscript) --><div class="gracenote-preloader"></div><header class="gracenote-header"><!-- NAVIGATION --><nav class="gracenote-header__menu"><div class="gracenote-header__logo mobile"><a href="https://gracenote.com/pt/"><img width="124" height="36" src="https://gracenote.com/wp-content/uploads/2024/02/logo.svg" class="attachment-full size-full" alt="logotipo" decoding="async" /></a></div><div class="gracenote-header__wrap"><div class="gracenote-header__logo desktop"><a href="https://gracenote.com/pt/"><img width="124" height="36" src="https://gracenote.com/wp-content/uploads/2024/02/logo.svg" class="attachment-full size-full" alt="logotipo" decoding="async" /></a></div><ul id="menu-main-menu" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children subimages"><a href="https://gracenote.com/pt/solutions/">Soluções</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom"><span class="menu-item-image"><img src="https://gracenote.com/wp-content/uploads/2024/06/Rectangle-984-1.jpg" alt="Desenvolvimento"/></span><a href="https://gracenote.com/pt/solutions/#content-development" class="over-link"></a><a href="https://gracenote.com/pt/solutions/#content-development">Desenvolvimento<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"> <path d="M3.3895 8.1346H12.8799M12.8799 8.1346L8.13469 12.8798M12.8799 8.1346L8.13469 3.3894" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><span class="menu-item-image"><img src="https://gracenote.com/wp-content/uploads/2024/06/Rectangle-985-1-1.jpg" alt="Distribuição"/></span><a href="https://gracenote.com/pt/solutions/#content-distribution" class="over-link"></a><a href="https://gracenote.com/pt/solutions/#content-distribution">Distribuição<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"> <path d="M3.3895 8.1346H12.8799M12.8799 8.1346L8.13469 12.8798M12.8799 8.1346L8.13469 3.3894" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><span class="menu-item-image"><img src="https://gracenote.com/wp-content/uploads/2024/06/Rectangle-986-1.jpg" alt="Descoberta"/></span><a href="https://gracenote.com/pt/solutions/#content-discovery" class="over-link"></a><a href="https://gracenote.com/pt/solutions/#content-discovery">Descoberta<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"> <path d="M3.3895 8.1346H12.8799M12.8799 8.1346L8.13469 12.8798M12.8799 8.1346L8.13469 3.3894" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><span class="menu-item-image"><img src="https://gracenote.com/wp-content/uploads/2024/06/Rectangle-988-1-1.jpg" alt="Publicidade"/></span><a href="https://gracenote.com/pt/solutions/#contextual-advertising" class="over-link"></a><a href="https://gracenote.com/pt/solutions/#contextual-advertising">Publicidade<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"> <path d="M3.3895 8.1346H12.8799M12.8799 8.1346L8.13469 12.8798M12.8799 8.1346L8.13469 3.3894" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children col2"><span class="gracenote-empty-link">Segmentos</span><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/fast/"><br>FAST</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/streaming-platform/">Plataforma de streaming</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/consumer-electronics/">Eletrônicos de consumo</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/pay-tv/">TV por assinatura</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/automotive/">Automotivo</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/advertiser/">Anunciante</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/publisher/">Editora</a></li><li class="menu-item menu-item-type-post_type menu-item-object-segment"><a href="https://gracenote.com/pt/segments/studio/">Estúdio</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children col2"><a href="https://gracenote.com/pt/products/">Produtos</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-product menu-item-has-children"><a href="https://gracenote.com/pt/products/video-data/">Video Data</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/streaming-and-linear-availability/">Streaming e disponibilidade linear</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/advanced-discovery/">Advanced Discovery</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-product menu-item-has-children"><a href="https://gracenote.com/pt/products/content-distribution/">Distribuição de conteúdos</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/fast/">FAST Program</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/content-tools/">Ferramentas de conteúdo</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-product menu-item-has-children"><a href="https://gracenote.com/pt/products/content-analytics/">Análise de conteúdo</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/inclusion-analytics/">Inclusion Analytics</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/sports-data/">Sports Data</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/audio-data/">Dados de áudio</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/nexus-auto/">Nexus Auto</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/smart-radio/">Rádio inteligente</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/studio-system/">Studio System</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/contextual-video-data/">Contextual Video Data</a></li><li class="menu-item menu-item-type-post_type menu-item-object-product"><a href="https://gracenote.com/pt/products/gracenote-ids/">Gracenote IDs</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children unset"><span class="gracenote-empty-link">Empresa</span><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://gracenote.com/pt/about-us/">Sobre nós</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://gracenote.com/pt/leadership/">Liderança</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://gracenote.com/pt/newsroom/">Sala de imprensa</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://gracenote.com/pt/support/">Suporte</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://gracenote.com/pt/careers/">Carreiras</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-has-children unset"><a href="https://gracenote.com/pt/insights/">Insights</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://gracenote.com/pt/type/article/">Artigo</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://gracenote.com/pt/type/report/">Relatório</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://gracenote.com/pt/type/case-study/">Estudo de caso</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page unset"><a href="https://gracenote.com/pt/data-hub/">Centro de dados</a></li></ul><div class="gracenote-header__btn"><div class="gracenote-header__search"><div class="gracenote-header__search-popup"><form role="search" method="get" id="searchform" action="https://gracenote.com/pt/"><input type="text" value="" name="s" id="s" placeholder="Pesquisar"/><input type="hidden" name="post_type" value="any" /><button type="submit" id="searchsubmit" ><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M21 21L17.5001 17.5M20 11.5C20 16.1944 16.1944 20 11.5 20C6.80558 20 3 16.1944 3 11.5C3 6.80558 6.80558 3 11.5 3C16.1944 3 20 6.80558 20 11.5Z" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></button></form></div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M21 21L17.5001 17.5M20 11.5C20 16.1944 16.1944 20 11.5 20C6.80558 20 3 16.1944 3 11.5C3 6.80558 6.80558 3 11.5 3C16.1944 3 20 6.80558 20 11.5Z" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-header__lang"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M22 12C22 17.5228 17.5228 22 12 22M22 12C22 6.47715 17.5228 2 12 2M22 12C22 10.3431 17.5228 9 12 9C6.47715 9 2 10.3431 2 12M22 12C22 13.6569 17.5228 15 12 15C6.47715 15 2 13.6569 2 12M12 22C6.47715 22 2 17.5228 2 12M12 22C14.2091 22 16 17.5228 16 12C16 6.47715 14.2091 2 12 2M12 22C9.79086 22 8 17.5228 8 12C8 6.47715 9.79086 2 12 2M2 12C2 6.47715 6.47715 2 12 2" stroke="#F40953" stroke-width="1.5"/></svg><!--Weglot 4.2.9--><aside data-wg-notranslate="" class="country-selector weglot-dropdown close_outside_click closed weglot-shortcode wg-" tabindex="0" aria-expanded="false" aria-label="Language selected: Portuguese"><input id="wg67431fc339a6f0.255905071732452291639" class="weglot_choice" type="checkbox" name="menu"/><label data-l="pt" tabindex="-1" for="wg67431fc339a6f0.255905071732452291639" class="wgcurrent wg-li weglot-lang weglot-language flag-0 pt" data-code-language="pt" data-name-language="Português"><span class="wglanguage-name">Português</span></label><ul role="none"><li data-l="en" class="wg-li weglot-lang weglot-language flag-0 en" data-code-language="en" role="option"><a title="Language switcher : English" class="weglot-language-en" role="option" data-wg-notranslate="" href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=true">English</a></li><li data-l="es" class="wg-li weglot-lang weglot-language flag-0 es" data-code-language="es" role="option"><a title="Language switcher : Spanish" class="weglot-language-es" role="option" data-wg-notranslate="" href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Español</a></li><li data-l="fr" class="wg-li weglot-lang weglot-language flag-0 fr" data-code-language="fr" role="option"><a title="Language switcher : French" class="weglot-language-fr" role="option" data-wg-notranslate="" href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Français</a></li><li data-l="ko" class="wg-li weglot-lang weglot-language flag-0 ko" data-code-language="ko" role="option"><a title="Language switcher : Korean" class="weglot-language-ko" role="option" data-wg-notranslate="" href="https://gracenote.com/ko/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">한국어</a></li><li data-l="ja" class="wg-li weglot-lang weglot-language flag-0 ja" data-code-language="ja" role="option"><a title="Language switcher : Japanese" class="weglot-language-ja" role="option" data-wg-notranslate="" href="https://gracenote.com/ja/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">日本語</a></li><li data-l="pl" class="wg-li weglot-lang weglot-language flag-0 pl" data-code-language="pl" role="option"><a title="Language switcher : Polish" class="weglot-language-pl" role="option" data-wg-notranslate="" href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Polski</a></li><li data-l="ar" class="wg-li weglot-lang weglot-language flag-0 ar" data-code-language="ar" role="option"><a title="Language switcher : Arabic" class="weglot-language-ar" role="option" data-wg-notranslate="" href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">العربية</a></li><li data-l="de" class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://gracenote.com/de/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Deutsch</a></li><li data-l="it" class="wg-li weglot-lang weglot-language flag-0 it" data-code-language="it" role="option"><a title="Language switcher : Italian" class="weglot-language-it" role="option" data-wg-notranslate="" href="https://gracenote.com/it/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Nederlands</a></li></ul></aside></div><a href="#contact-us-form" class="btn-primary">Contatar-nos</a></div></div><!-- MOB MENU ICON --><div class="gracenote-header__mob-nav"><a href="#" aria-label="Navigation"><span></span></a><div class="gracenote-header__lang mob"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M22 12C22 17.5228 17.5228 22 12 22M22 12C22 6.47715 17.5228 2 12 2M22 12C22 10.3431 17.5228 9 12 9C6.47715 9 2 10.3431 2 12M22 12C22 13.6569 17.5228 15 12 15C6.47715 15 2 13.6569 2 12M12 22C6.47715 22 2 17.5228 2 12M12 22C14.2091 22 16 17.5228 16 12C16 6.47715 14.2091 2 12 2M12 22C9.79086 22 8 17.5228 8 12C8 6.47715 9.79086 2 12 2M2 12C2 6.47715 6.47715 2 12 2" stroke="#F40953" stroke-width="1.5"/></svg><!--Weglot 4.2.9--><aside data-wg-notranslate="" class="country-selector weglot-dropdown close_outside_click closed weglot-shortcode wg-" tabindex="0" aria-expanded="false" aria-label="Language selected: Portuguese"><input id="wg67431fc33a7341.394555011732452291925" class="weglot_choice" type="checkbox" name="menu"/><label data-l="pt" tabindex="-1" for="wg67431fc33a7341.394555011732452291925" class="wgcurrent wg-li weglot-lang weglot-language flag-0 pt" data-code-language="pt" data-name-language="Português"><span class="wglanguage-name">Português</span></label><ul role="none"><li data-l="en" class="wg-li weglot-lang weglot-language flag-0 en" data-code-language="en" role="option"><a title="Language switcher : English" class="weglot-language-en" role="option" data-wg-notranslate="" href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=true">English</a></li><li data-l="es" class="wg-li weglot-lang weglot-language flag-0 es" data-code-language="es" role="option"><a title="Language switcher : Spanish" class="weglot-language-es" role="option" data-wg-notranslate="" href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Español</a></li><li data-l="fr" class="wg-li weglot-lang weglot-language flag-0 fr" data-code-language="fr" role="option"><a title="Language switcher : French" class="weglot-language-fr" role="option" data-wg-notranslate="" href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Français</a></li><li data-l="ko" class="wg-li weglot-lang weglot-language flag-0 ko" data-code-language="ko" role="option"><a title="Language switcher : Korean" class="weglot-language-ko" role="option" data-wg-notranslate="" href="https://gracenote.com/ko/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">한국어</a></li><li data-l="ja" class="wg-li weglot-lang weglot-language flag-0 ja" data-code-language="ja" role="option"><a title="Language switcher : Japanese" class="weglot-language-ja" role="option" data-wg-notranslate="" href="https://gracenote.com/ja/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">日本語</a></li><li data-l="pl" class="wg-li weglot-lang weglot-language flag-0 pl" data-code-language="pl" role="option"><a title="Language switcher : Polish" class="weglot-language-pl" role="option" data-wg-notranslate="" href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Polski</a></li><li data-l="ar" class="wg-li weglot-lang weglot-language flag-0 ar" data-code-language="ar" role="option"><a title="Language switcher : Arabic" class="weglot-language-ar" role="option" data-wg-notranslate="" href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">العربية</a></li><li data-l="de" class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://gracenote.com/de/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Deutsch</a></li><li data-l="it" class="wg-li weglot-lang weglot-language flag-0 it" data-code-language="it" role="option"><a title="Language switcher : Italian" class="weglot-language-it" role="option" data-wg-notranslate="" href="https://gracenote.com/it/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="container"><div class="gracenote-post__banner"><span class="gracenote-fade-in">Leitura de 4 minutos | 21 de novembro de 2024</span><h1 class="gracenote-fade-in">Os catálogos SVOD são um grande negócio, mas são muito subutilizados</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/pt/category/content-discovery/" rel="category tag">Descoberta de conteúdos</a> <a href="https://gracenote.com/pt/category/content-distribution/" rel="category tag">Distribuição de conteúdos</a></div><p>As tendências de distribuição de conteúdos na indústria de streaming continuam a evoluir e um número crescente de programas de televisão populares está a ser disponibilizado em vários serviços de vídeo a pedido por subscrição (SVOD). Só nos últimos meses, por exemplo, programas como <em>Your Honor</em>, <em>Dexter</em>, <em>Prison Break</em> e <em>The Resident </em>encontraram novas audiências em várias plataformas. No entanto, a disponibilidade destes programas em várias plataformas realça uma tendência completamente diferente: <strong>a subutilização de conteúdos exclusivos</strong>.</p><p>Não há dúvida de que é inegável a importância de oferecer aos espectadores conteúdos envolventes e de elevada qualidade. Mas também é inegável a importância de catálogos de conteúdo aprofundados: Os originais SVOD representaram apenas um quarto do tempo gasto em streaming no <sup>ano</sup> passado1.</p><p>Através da lente do investimento empresarial, as recentes tendências de audiência sugerem que muitos serviços SVOD poderão não estar a fazer valer o seu dinheiro com a maioria dos conteúdos que distribuem. Isto deve-se ao facto de muitos dos programas de televisão que atraem os maiores números estarem disponíveis em vários serviços.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="853" src="https://gracenote.com/wp-content/uploads/2024/10/Content_licensing_trends_are_evolving.png?resize=1024,728" alt="" class="wp-image-1558283" srcset="https://gracenote.com/wp-content/uploads/2024/10/Content_licensing_trends_are_evolving.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Content_licensing_trends_are_evolving.png?resize=300,213 300w, https://gracenote.com/wp-content/uploads/2024/10/Content_licensing_trends_are_evolving.png?resize=768,546 768w, https://gracenote.com/wp-content/uploads/2024/10/Content_licensing_trends_are_evolving.png?resize=1024,728 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Para entender melhor os catálogos de SVOD em relação às tendências de audiência, o site Gracenote realizou recentemente uma análise para identificar a exclusividade de conteúdo no nível da plataforma. A análise constatou que 93% do conteúdo que os cinco provedores globais de <sup>SVOD2</sup> distribuem é exclusivo de apenas um serviço.</p><p>A desvantagem aqui é que parece que os espectadores não estão a interagir ativamente com esse conteúdo. Os dados do último <a href="https://about.netflix.com/en/news/what-we-watched-the-first-half-of-2024" target="_blank" rel="noopener">relatório What We Watched</a> da Netflix, por exemplo, mostram que 68% dos seus programas de TV e 73% dos seus filmes tiveram menos de 1 milhão de <sup>visualizações3</sup> no primeiro semestre de 2024. Separadamente, uma análise do tempo gasto com conteúdo de streaming durante 2023 descobriu que quase 3.000 programas tiveram zero minutos de <sup>visualização4</sup>.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/10/global-SVODs-and-exclusivity-stat.png?resize=1024,427" alt="" class="wp-image-1558284" srcset="https://gracenote.com/wp-content/uploads/2024/10/global-SVODs-and-exclusivity-stat.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/global-SVODs-and-exclusivity-stat.png?resize=300,125 300w, https://gracenote.com/wp-content/uploads/2024/10/global-SVODs-and-exclusivity-stat.png?resize=768,320 768w, https://gracenote.com/wp-content/uploads/2024/10/global-SVODs-and-exclusivity-stat.png?resize=1024,427 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Ao nível do fornecedor, a Amazon Prime Video é a mais focada em conteúdos exclusivos, uma vez que distribui 67% da programação exclusiva que os cinco fornecedores globais oferecem coletivamente. No entanto, dadas as diferenças notáveis nas dimensões dos catálogos dos cinco fornecedores globais, a análise da exclusividade de conteúdos é mais equitativa ao nível da plataforma.</p><p>Uma análise catálogo a catálogo mostra que a Apple TV+, que tem o catálogo mais pequeno dos cinco fornecedores globais, tem a maior percentagem de conteúdos exclusivos, seguida de perto pela Amazon Prime Video, que distribui a maior quantidade de conteúdos.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1000" height="656" src="https://gracenote.com/wp-content/uploads/2024/11/svod-content-exclusivity-october-2024.png?w=1000" alt="" class="wp-image-1558773" srcset="https://gracenote.com/wp-content/uploads/2024/11/svod-content-exclusivity-october-2024.png 1000w, https://gracenote.com/wp-content/uploads/2024/11/svod-content-exclusivity-october-2024.png?resize=300,197 300w, https://gracenote.com/wp-content/uploads/2024/11/svod-content-exclusivity-october-2024.png?resize=768,504 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure><p>Do ponto de vista comercial, a maioria dos serviços SVOD deve estar bem posicionada para o sucesso. Isso porque os programas de TV geram o maior número de <sup>espectadores5</sup> E representam a esmagadora maioria de seus catálogos existentes. Na verdade, os programas de TV (incluindo episódios individuais) representam 89% do conteúdo disponível para o público de streaming em todo o mundo.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="400" src="https://gracenote.com/wp-content/uploads/2024/11/SVOD-TV-content-percentage.png?resize=1024,341" alt="" class="wp-image-1558775" srcset="https://gracenote.com/wp-content/uploads/2024/11/SVOD-TV-content-percentage.png 1200w, https://gracenote.com/wp-content/uploads/2024/11/SVOD-TV-content-percentage.png?resize=300,100 300w, https://gracenote.com/wp-content/uploads/2024/11/SVOD-TV-content-percentage.png?resize=768,256 768w, https://gracenote.com/wp-content/uploads/2024/11/SVOD-TV-content-percentage.png?resize=1024,341 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>O desfasamento entre o conteúdo disponível e o envolvimento com o mesmo realça uma diferença fundamental entre a programação programada e organizada e a programação não programada, a pedido e amplamente dispersa. O resultado? As audiências sentem-se sobrecarregadas e não sabem como encontrar o que estão à procura.</p><p>A verdadeira desvantagem deste cenário é o facto de os consumidores se terem tornado sensíveis aos custos associados às suas assinaturas, o que está a fazer aumentar <a href="https://www.marketingbrew.com/stories/2024/03/08/streamers-grapple-with-turnover-and-the-possibility-of-the-serial-churner-as-rates-increase" target="_blank" rel="noopener">as taxas de rotatividade</a>. Assim, apesar de 47% dos utilizadores de streaming afirmarem que passariam mais tempo em <sup>streaming6</sup> se fosse mais fácil encontrar conteúdos, um<a href="https://cloud.google.com/blog/products/media-entertainment/google-cloud-survey-finds-personalization-key-success-for-streaming-platforms" target="_blank" rel="noopener"> estudo</a> recente<a href="https://cloud.google.com/blog/products/media-entertainment/google-cloud-survey-finds-personalization-key-success-for-streaming-platforms" target="_blank" rel="noopener"> da Google</a> revelou que outros tantos cancelaram um serviço por não conseguirem encontrar algo para ver.</p><p>É aqui que a experiência do utilizador e a utilização de metadados de um serviço se tornam fundamentais. A experiência do utilizador não só pode ajudar a diferenciar um serviço que oferece conteúdo semelhante de outro, como também pode ajudar a ligar melhor o público ao conteúdo que procura. Como? Utilizar os dados sobre o vídeo, como o género, o estado de espírito, o tema - e até imagens personalizadas - para garantir que os programas individuais são recomendados ao público certo.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1193" height="857" src="https://gracenote.com/wp-content/uploads/2024/10/Search-Party-Personalized-Imagery-bordered.png?resize=1024,736" alt="" class="wp-image-1558293" srcset="https://gracenote.com/wp-content/uploads/2024/10/Search-Party-Personalized-Imagery-bordered.png 1193w, https://gracenote.com/wp-content/uploads/2024/10/Search-Party-Personalized-Imagery-bordered.png?resize=300,216 300w, https://gracenote.com/wp-content/uploads/2024/10/Search-Party-Personalized-Imagery-bordered.png?resize=768,552 768w, https://gracenote.com/wp-content/uploads/2024/10/Search-Party-Personalized-Imagery-bordered.png?resize=1024,736 1024w" sizes="(max-width: 1193px) 100vw, 1193px" /></figure><p>Os serviços de streaming transformaram o panorama televisivo nos últimos 15 anos e conquistaram audiências globais ao longo desse percurso. Agora, precisam de as manter. O sucesso nesta frente, especialmente à medida que as novas opções ganham força, depende da maximização da profundidade do catálogo e da personalização das experiências do público. Não só a apetência dos espectadores é evidente, como a imensa exclusividade ao nível do catálogo apresenta uma forma estratégica de envolver - e manter - audiências novas e existentes a longo prazo.</p><p><b style="font-weight:normal;" id="docs-internal-guid-885d13b5-7fff-b610-979f-6ed1d7559f13"><span style="font-size:12pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Para mais informações sobre a distribuição de streaming, descarregue o nosso último <a href="https://gracenote.com/pt/insights/2024-state-of-play/">relatório State of Play</a>. </span></b></p><h3 class="wp-block-heading">Fontes</h3><ol class="wp-block-list"><li>Nielsen Painel de televisão nacional.</li><li>Os cinco fornecedores globais de SVOD são os serviços sediados nos EUA que foram lançados antes de 2020 e que foram escalados para distribuir vídeo a nível global e são monitorizados em pelo menos nove países na base de dados de vídeo da Gracenote.</li><li>A Netflix define <a href="https://www.hollywoodreporter.com/tv/tv-news/wednesday-stranger-things-netflix-changes-top-10-rankings-1235519752/" target="_blank" rel="noopener">uma "visualização"</a> como o total de horas assistidas dividido pelo tempo total de duração.</li><li>Nielsen Classificações de conteúdo de streaming; U.S. P2+.</li><li>Em 2023, os programas de televisão licenciados representaram <a href="https://www.nielsen.com/insights/2024/streaming-unwrapped-streaming-viewership-goes-to-the-library-in-2023/" target="_blank" rel="noopener">42% do tempo passado em streaming</a>.</li><li><a href="https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html#key-themes" target="_blank" rel="noopener">Inquérito</a> Deloitte 2024 Digital Media Trends.</li></ol></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>Etiquetas relacionadas</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/pt/tag/content/">Conteúdo</a><a href="https://gracenote.com/pt/tag/personalization/">Personalização</a><a href="https://gracenote.com/pt/tag/streaming/">Transmissão em fluxo contínuo</a><a href="https://gracenote.com/pt/tag/tv/">TV</a></div></div><div class="gracenote-post__share gracenote-fade-in"><h6>Compatilhar</h6><div><!-- LinkedIn --><a href="http://linkedin.com/shareArticle?mini=true&url=https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/&title=SVOD+catalogs+are+big+business%2C+but+they%E2%80%99re+vastly+underutilized" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18.3372 18.339H15.6717V14.1622C15.6717 13.1662 15.6515 11.8845 14.2827 11.8845C12.893 11.8845 12.6807 12.9683 12.6807 14.0887V18.339H10.0152V9.75H12.5757V10.9207H12.6102C12.968 10.2457 13.838 9.53325 15.1377 9.53325C17.8385 9.53325 18.338 11.3108 18.338 13.6245L18.3372 18.339ZM7.0047 8.57475C6.1467 8.57475 5.45745 7.88025 5.45745 7.026C5.45745 6.1725 6.14745 5.47875 7.0047 5.47875C7.8597 5.47875 8.5527 6.1725 8.5527 7.026C8.5527 7.88025 7.85895 8.57475 7.0047 8.57475ZM8.3412 18.339H5.6682V9.75H8.3412V18.339ZM19.6707 3H4.3302C3.59595 3 3.00195 3.5805 3.00195 4.29675V19.7033C3.00195 20.4202 3.59595 21 4.3302 21H19.6685C20.402 21 21.002 20.4202 21.002 19.7033V4.29675C21.002 3.5805 20.402 3 19.6685 3H19.6707Z" fill="#495B6C"/></svg></a><!-- Twitter --><a href="http://twitter.com/home?status=SVOD+catalogs+are+big+business%2C+but+they%E2%80%99re+vastly+underutilized+https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18.2048 2.25H21.5128L14.2858 10.51L22.7878 21.75H16.1308L10.9168 14.933L4.95084 21.75H1.64084L9.37084 12.915L1.21484 2.25H8.04084L12.7538 8.481L18.2048 2.25ZM17.0438 19.77H18.8768L7.04484 4.126H5.07784L17.0438 19.77Z" fill="#495B6C"/></svg></a><!-- Facebook --><a href="http://www.facebook.com/sharer.php?u=https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/&t=SVOD+catalogs+are+big+business%2C+but+they%E2%80%99re+vastly+underutilized" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M15.4024 21V14.0344H17.7347L18.0838 11.3265H15.4024V9.59765C15.4024 8.81364 15.62 8.27934 16.7443 8.27934L18.1783 8.27867V5.85676C17.9302 5.82382 17.0791 5.75006 16.0888 5.75006C14.0213 5.75006 12.606 7.01198 12.606 9.32952V11.3265H10.2677V14.0344H12.606V21H4C3.44772 21 3 20.5523 3 20V4C3 3.44772 3.44772 3 4 3H20C20.5523 3 21 3.44772 21 4V20C21 20.5523 20.5523 21 20 21H15.4024Z" fill="#495B6C"/></svg></a></div></div></div><div class="gracenote-post__recent"><div class="gracenote-post__recent-headings"></div><div class="gracenote-post__recent-posts"><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/">O que há de novo no SVOD? A maior parte do seu conteúdo</a></h6><p>Apesar da grande variedade disponível nos serviços de streaming, a grande maioria da programação é muito nova. </p><div class="gracenote-post__recent-bottom"><span>14 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pt/insights/2024-state-of-play/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/2024-state-of-play/">Situação atual em 2024</a></h6><p>Este relatório destaca as tendências de conteúdo SVOD, estratégias de distribuição e pode ser usado para desenvolver jornadas de conteúdo personalizado.</p><div class="gracenote-post__recent-bottom"><span>13 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/2024-state-of-play/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">As audiências de televisão precisam de mais do que recomendações; precisam de razões para ver</a></h6><p>Com tanto conteúdo, uma abundância de serviços e sem horários de programação, as audiências estão sobrecarregadas e raramente sabem o que querem ver quando sintonizam o canal. </p><div class="gracenote-post__recent-bottom"><span>2 de outubro de 2024</span><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg><h2>Entrar em contato</h2><p>Preencha o formulário para nos contactar!</p><div class="wpcf7 no-js" id="wpcf7-f1806-o1" lang="en-US" dir="ltr" data-wpcf7-id="1806"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div><form action="/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/#wpcf7-f1806-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"><input type="hidden" name="_wpcf7" value="1806" /><input type="hidden" name="_wpcf7_version" value="6.0" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f1806-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><p><span class="wpcf7-form-control-wrap" data-name="areaOfInterest"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="areaOfInterest"><option value="">Como podemos ajudar?</option><option value="Sales Inquiry">Perguntas de vendas</option><option value="Other Inquiry">Outro inquérito</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Primeiro nome*" value="" type="text" name="first_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Sobrenome*" value="" type="text" name="last_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email profissional*" value="" type="email" name="email" /></span><br /><span class="wpcf7-form-control-wrap" data-name="job_title"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Cargo" value="" type="text" name="job_title" /></span><br /><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Empresa*" value="" type="text" name="company" /></span><br /><span class="wpcf7-form-control-wrap" data-name="companySize"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="companySize"><option value="">Dimensão da empresa*</option><option value="1-99 employees">1-99 empregados</option><option value="100-299 employees">100-299 empregados</option><option value="300-1999 employees">300-1999 trabalhadores</option><option value="2000+ employees">Mais de 2000 empregados</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">Indústria*</option><option value="Agency">Agência</option><option value="Automotive">Automotivo</option><option value="Consulting">Consultoria</option><option value="CPG">CPG</option><option value="Education">Educação</option><option value="Electronics">Eletrônicos</option><option value="Energy">Energia</option><option value="Entertainment">Entretenimento</option><option value="Financial Services">Serviços financeiros</option><option value="Food & Beverages">Alimentação e bebidas</option><option value="Government">Governo</option><option value="Healthcare">Cuidados de saúde</option><option value="Hospitality & Travel">Hotelaria e viagens</option><option value="Insurance">Seguros</option><option value="Internet">Internet</option><option value="Manufacturing">produçãso fabril</option><option value="Media">Mídia</option><option value="Music">Música</option><option value="Non-Profit">Sem fins lucrativos</option><option value="Other">Outros</option><option value="Pharmaceuticals">Produtos farmacêuticos</option><option value="Publishing">Publicações</option><option value="Radio">Rádio</option><option value="Real Estate">Imóveis</option><option value="Retail">Varejo</option><option value="Sports">Esportes</option><option value="Technology">Tecnologia</option><option value="Telecommunications">Telecomunicações</option><option value="Television & Cable">Televisão e cabo</option><option value="Video Gaming">Jogos de vídeo</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Localização*</option><option value="Afghanistan">Afeganistão</option><option value="Aland Islands">Ilhas Aland</option><option value="Albania">Albânia</option><option value="Algeria">Argélia</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguila</option><option value="Antarctica">Antártica</option><option value="Antigua and Barbuda">Antígua e Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armênia</option><option value="Aruba">Aruba</option><option value="Australia">Austrália</option><option value="Austria">Áustria</option><option value="Azerbaijan">Azerbaijão</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Barém</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Bielorrússia</option><option value="Belgium">Bélgica</option><option value="Belize">Belize</option><option value="Benin">Benim</option><option value="Bermuda">Bermudas</option><option value="Bhutan">Butão</option><option value="Bolivia">Bolívia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Santo Eustáquio e Saba</option><option value="Bosnia and Herzegovina">Bósnia e Herzegovina</option><option value="Botswana">Botsuana</option><option value="Bouvet Island">Ilha Bouvet</option><option value="Brazil">Brasil</option><option value="British Indian Ocean Territory">Território Britânico do Oceano Índico</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgária</option><option value="Burkina Faso">Burquina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Camboja</option><option value="Cameroon">Camarões</option><option value="Canada">Canadá</option><option value="Cape Verde">Cabo Verde</option><option value="Cayman Islands">Ilhas Caimão</option><option value="Central African Republic">República Centro-Africana</option><option value="Chad">Chade</option><option value="Chile">Chile</option><option value="China">China</option><option value="Christmas Island">Ilha do Natal</option><option value="Cocos (Keeling) Islands">Ilhas Cocos (Keeling)</option><option value="Colombia">Colômbia</option><option value="Comoros">Comores</option><option value="Congo, the Democratic Republic of the">Congo, República Democrática do</option><option value="Congo">Congo</option><option value="Cook Islands">Ilhas Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Costa do Marfim</option><option value="Croatia">Croácia</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Chipre</option><option value="Czech Republic">República Tcheca</option><option value="Denmark">Dinamarca</option><option value="Djibouti">Jibuti</option><option value="Dominican Republic">República Dominicana</option><option value="Dominica">Domínica</option><option value="Ecuador">Equador</option><option value="Egypt">Egito</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guiné Equatorial</option><option value="Eritrea">Eritreia</option><option value="Estonia">Estônia</option><option value="Ethiopia">Etiópia</option><option value="Falkland Islands (Malvinas)">Ilhas Falkland (Malvinas)</option><option value="Faroe Islands">Ilhas Faroé</option><option value="Fiji">Fiji</option><option value="Finland">Finlândia</option><option value="France">França</option><option value="French Guiana">Guiana Francesa</option><option value="French Polynesia">Polinésia Francesa</option><option value="French Southern Territories">Territórios Franceses do Sul</option><option value="Gabon">Gabão</option><option value="Gambia">Gâmbia</option><option value="Georgia">Geórgia</option><option value="Germany">Alemanha</option><option value="Ghana">Gana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grécia</option><option value="Greenland">Groelândia</option><option value="Grenada">Granada</option><option value="Guadeloupe">Guadalupe</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea-Bissau">Guiné-Bissau</option><option value="Guinea">Guiné</option><option value="Guyana">Guiana</option><option value="Haiti">Haiti</option><option value="Heard Island and McDonald Islands">Ilha Heard e Ilhas McDonald</option><option value="Holy See (Vatican City State)">Santa Sé (Estado da Cidade do Vaticano)</option><option value="Honduras">Honduras</option><option value="Hungary">Hungria</option><option value="Iceland">Islândia</option><option value="India">Índia</option><option value="Indonesia">Indonésia</option><option value="Iran">Irã</option><option value="Iraq">Iraque</option><option value="Ireland">Irlanda</option><option value="Isle of Man">Ilha de Man</option><option value="Israel">Israel</option><option value="Italy">Itália</option><option value="Jamaica">Jamaica</option><option value="Japan">Japão</option><option value="Jersey">Jersey</option><option value="Jordan">Jordânia</option><option value="Kazakhstan">Cazaquistão</option><option value="Kenya">Quênia</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Coreia, República Popular Democrática da</option><option value="Korea, Republic of">Coreia, República da</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Quirguizistão</option><option value="Lao People’s Democratic Republic">República Democrática Popular do Laos</option><option value="Latvia">Letônia</option><option value="Lebanon">Líbano</option><option value="Lesotho">Lesoto</option><option value="Liberia">Libéria</option><option value="Libya">Líbia</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lituânia</option><option value="Luxembourg">Luxemburgo</option><option value="Macao">Macau</option><option value="Macedonia">Macedônia</option><option value="Madagascar">Madagáscar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malásia</option><option value="Maldives">Maldivas</option><option value="Mali">Mali</option><option value="Malta">Malta</option><option value="Martinique">Martinica</option><option value="Mauritania">Mauritânia</option><option value="Mauritius">Maurícias</option><option value="Mayotte">Mayotte</option><option value="Mexico">México</option><option value="Moldova">Moldávia</option><option value="Monaco">Mônaco</option><option value="Mongolia">Mongólia</option><option value="Montenegro">Montenegro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Marrocos</option><option value="Mozambique">Moçambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namíbia</option><option value="Nauru">Nauru</option><option value="Nepal">Nepal</option><option value="Netherlands">Holanda</option><option value="New Caledonia">Nova Caledônia</option><option value="New Zealand">Nova Zelândia</option><option value="Nicaragua">Nicarágua</option><option value="Nigeria">Nigéria</option><option value="Niger">Níger</option><option value="Niue">Niue</option><option value="Norfolk Island">Ilha Norfolk</option><option value="Norway">Noruega</option><option value="Oman">Omã</option><option value="Pakistan">Paquistão</option><option value="Palestine">Palestina</option><option value="Panama">Panamá</option><option value="Papua New Guinea">Papua Nova Guiné</option><option value="Paraguay">Paraguai</option><option value="Peru">Peru</option><option value="Philippines">Filipinas</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Polónia</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Reunião</option><option value="Romania">Romênia</option><option value="Russian Federation">Federação Russa</option><option value="Rwanda">Ruanda</option><option value="Saint Barthélemy">São Bartolomeu</option><option value="Saint Helena, Ascension and Tristan da Cunha">Santa Helena, Ascensão e Tristão da Cunha</option><option value="Saint Kitts and Nevis">São Cristóvão e Nevis</option><option value="Saint Lucia">Santa Lúcia</option><option value="Saint Martin (French part)">São Martinho (parte francesa)</option><option value="Saint Pierre and Miquelon">São Pedro e Miquelon</option><option value="Saint Vincent and the Grenadines">São Vicente e Granadinas</option><option value="Samoa">Samoa</option><option value="San Marino">São Marinho</option><option value="Sao Tome and Principe">São Tomé e Príncipe</option><option value="Saudi Arabia">Arábia Saudita</option><option value="Senegal">Senegal</option><option value="Serbia">Sérvia</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Serra Leoa</option><option value="Singapore">Singapura</option><option value="Sint Maarten (Dutch part)">São Martinho (parte holandesa)</option><option value="Slovakia">Eslováquia</option><option value="Slovenia">Eslovénia</option><option value="Solomon Islands">Ilhas Salomão</option><option value="Somalia">Somália</option><option value="South Africa">África do Sul</option><option value="South Georgia and the South Sandwich Islands">Geórgia do Sul e Ilhas Sandwich do Sul</option><option value="South Sudan">Sudão do Sul</option><option value="Spain">Espanha</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Sudão</option><option value="Suriname">Suriname</option><option value="Svalbard and Jan Mayen">Svalbard e Jan Mayen</option><option value="Swaziland">Suazilândia</option><option value="Sweden">Suécia</option><option value="Switzerland">Suíça</option><option value="Syrian Arab Republic">República Árabe da Síria</option><option value="Taiwan">Taiwan</option><option value="Tajikistan">Tajiquistão</option><option value="Tanzania, United Republic of">Tanzânia, República Unida da</option><option value="Thailand">Tailândia</option><option value="Timor-Leste">Timor-Leste</option><option value="Togo">Togo</option><option value="Tokelau">Tokelau</option><option value="Tonga">Tonga</option><option value="Trinidad and Tobago">Trinidad e Tobago</option><option value="Tunisia">Tunísia</option><option value="Turkey">Turquia</option><option value="Turkmenistan">Turquemenistão</option><option value="Turks and Caicos Islands">Ilhas Turcas e Caicos</option><option value="Tuvalu">Tuvalu</option><option value="Uganda">Uganda</option><option value="Ukraine">Ucrânia</option><option value="United Arab Emirates">Emirados Árabes Unidos</option><option value="United Kingdom">Reino Unido</option><option value="United States">Estados Unidos</option><option value="Uruguay">Uruguai</option><option value="Uzbekistan">Uzbequistão</option><option value="Vanuatu">Vanuatu</option><option value="Venezuela">Venezuela</option><option value="Vietnam">Vietnam</option><option value="Virgin Islands, British">Ilhas Virgens, Reino Unido</option><option value="Wallis and Futuna">Wallis e Futuna</option><option value="Western Sahara">Saara Ocidental</option><option value="Yemen">Iémen</option><option value="Zambia">Zâmbia</option><option value="Zimbabwe">Zimbabué</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="comments"><textarea cols="40" rows="10" maxlength="255" class="wpcf7-form-control wpcf7-textarea" aria-invalid="false" placeholder="(limite de 255 caracteres)" name="comments"></textarea></span><br /><span class="characters"><i>255</i> de 255 Carácter(es) restante(s)</span><br /><input class="wpcf7-form-control wpcf7-hidden" value="Contact Us" type="hidden" name="form_name" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="Newsletter" type="hidden" name="newsletter" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="Page URL" type="hidden" name="Conversion_URL" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="GOOGLE ANALYTICS ID" type="hidden" name="google_analytics_id" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="PARDOT ID" type="hidden" name="pardot_third_party_cookie_id" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="REFERRING URL" type="hidden" name="referring_url_website" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="WEBSITE LEAD IDL" type="hidden" name="website_lead_id" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="WEBSITE UTM SOURCE" type="hidden" name="website_utm_source" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="WEBSITE UTM MEDIUM" type="hidden" name="website_utm_medium" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="WEBSITE UTM CAMPAIGN" type="hidden" name="website_utm_campaign" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="WEBSITE UTM CONTENT" type="hidden" name="website_utm_content" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="Category" type="hidden" name="Content_Category" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="Language" type="hidden" name="Language" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="CAMPAIGN TAG" type="hidden" name="campaign_tag" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="UTM Term" type="hidden" name="website_utm_term" /><br /><input class="wpcf7-form-control wpcf7-hidden" value="UTM cookie" type="hidden" name="website_utm_browser_cookie" /><br /><span class="policy">Ao partilhar as suas informações de contato conosco, reconhece que leu a nossa <a href="https://www.nielsen.com/legal/privacy-principles/marketing-privacy-statement/">Declaração de Privacidade</a> e que concorda em receber comunicações sobre a atividade, os produtos/serviços e os eventos de Gracenote que possam ser do seu interesse. No entanto, se alguma vez mudar de ideia, pode anular a subscrição das nossas comunicações seguindo as instruções no e-mail que receber da nossa parte.</span><br /><input class="wpcf7-form-control wpcf7-submit has-spinner" type="submit" value="Submeter" /></p><p style="display: none !important;" class="akismet-fields-container" data-prefix="_wpcf7_ak_"><label>Δ<textarea name="_wpcf7_ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="_wpcf7_ak_js" value="165"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p><div class="wpcf7-response-output" aria-hidden="true"></div></form></div><div class="gracenote-header__popup-sent"><svg width="118" height="118" viewbox="0 0 118 118" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M59 117.29C91.1927 117.29 117.29 91.1926 117.29 59C117.29 26.8073 91.1927 0.709961 59 0.709961C26.8073 0.709961 0.709991 26.8073 0.709991 59C0.709991 91.1926 26.8073 117.29 59 117.29Z" fill="#F40953"/><path d="M46.8925 82.9252L28.0425 64.0752C27.3783 63.3976 27.0063 62.4866 27.0063 61.5377C27.0063 60.5888 27.3783 59.6778 28.0425 59.0002L32.9 54.1427C33.5898 53.4739 34.5129 53.0999 35.4737 53.0999C36.4346 53.0999 37.3576 53.4739 38.0475 54.1427L49.43 65.5977L79.9525 35.0752C80.2895 34.7354 80.6904 34.4658 81.1321 34.2817C81.5739 34.0977 82.0477 34.0029 82.5262 34.0029C83.0048 34.0029 83.4786 34.0977 83.9203 34.2817C84.3621 34.4658 84.763 34.7354 85.1 35.0752L89.9575 39.8602C90.6263 40.55 91.0003 41.4731 91.0003 42.4339C91.0003 43.3948 90.6263 44.3179 89.9575 45.0077L51.75 82.9252C51.0839 83.5264 50.2185 83.8591 49.3212 83.8591C48.424 83.8591 47.5586 83.5264 46.8925 82.9252Z" fill="white"/></svg><div class="gracenote-header__popup-info"><h3>Obrigado por nos ter contactado!</h3><p>O seu pedido foi recebido e a nossa equipa está ansiosa para ajudá-lo. Analisaremos prontamente a sua mensagem e iremos respondê-la o mais rapidamente possível.</p></div></div></div></div><footer class="gracenote-footer"><div class="container"><div class="gracenote-footer__top"><div class="gracenote-footer__text"><a href="https://gracenote.com/pt/" class="gracenote-footer__logo gracenote-fade-in" aria-label="Logo"><img width="124" height="36" src="https://gracenote.com/wp-content/uploads/2024/02/logo.svg" class="gracenote-fade-in" alt="logotipo" decoding="async" /></a><p class="gracenote-fade-in">Gracenote lidera o mundo do entretenimento com dados e tecnologia de ponta.</p><div class="gracenote-footer__social gracenote-fade-in"><a href="https://www.linkedin.com/company/gracenote/" target="_blank" rel="noreferrer" aria-label="Linkedin"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewbox="0 0 24 25" fill="none"><path d="M18.3362 19.1847H15.6707V15.0079C15.6707 14.0119 15.6505 12.7302 14.2817 12.7302C12.892 12.7302 12.6797 13.814 12.6797 14.9344V19.1847H10.0142V10.5957H12.5747V11.7664H12.6092C12.967 11.0914 13.837 10.379 15.1367 10.379C17.8375 10.379 18.337 12.1565 18.337 14.4702L18.3362 19.1847ZM7.00373 9.42045C6.14573 9.42045 5.45648 8.72595 5.45648 7.8717C5.45648 7.0182 6.14648 6.32445 7.00373 6.32445C7.85873 6.32445 8.55173 7.0182 8.55173 7.8717C8.55173 8.72595 7.85798 9.42045 7.00373 9.42045ZM8.34023 19.1847H5.66723V10.5957H8.34023V19.1847ZM19.6697 3.8457H4.32923C3.59498 3.8457 3.00098 4.4262 3.00098 5.14245V20.549C3.00098 21.2659 3.59498 21.8457 4.32923 21.8457H19.6675C20.401 21.8457 21.001 21.2659 21.001 20.549V5.14245C21.001 4.4262 20.401 3.8457 19.6675 3.8457H19.6697Z" fill="#495B6C"/></svg></a><a href="https://x.com/GracenoteData" target="_blank" rel="noreferrer" class="twitter" aria-label="Twitter"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="25" viewbox="0 0 24 25" fill="none"><path d="M18.2048 3.0957H21.5128L14.2858 11.3557L22.7878 22.5957H16.1308L10.9168 15.7787L4.95084 22.5957H1.64084L9.37084 13.7607L1.21484 3.0957H8.04084L12.7538 9.3267L18.2048 3.0957ZM17.0438 20.6157H18.8768L7.04484 4.9717H5.07784L17.0438 20.6157Z" fill="#495B6C"/></svg></a></div></div><div class="gracenote-footer__menus"><ul class="gracenote-fade-in"><li><h6>Soluções</h6></li><li><a href="https://gracenote.com/pt/solutions/#content-development" title="Desenvolvimento">Desenvolvimento</a></li><li><a href="https://gracenote.com/pt/solutions/#content-distribution" title="Distribuição">Distribuição</a></li><li><a href="https://gracenote.com/pt/solutions/#content-discovery" title="Descoberta">Descoberta</a></li><li><a href="https://gracenote.com/pt/solutions/#contextual-advertising" title="Publicidade">Publicidade</a></li></ul><ul class="gracenote-fade-in"><li><h6>Segmentos</h6></li><li><a href="https://gracenote.com/pt/segments/fast/" title="<br>FAST"><br>FAST</a></li><li><a href="https://gracenote.com/pt/segments/streaming-platform/" title="Plataforma de streaming">Plataforma de streaming</a></li><li><a href="https://gracenote.com/pt/segments/consumer-electronics/" title="Eletrônicos de consumo">Eletrônicos de consumo</a></li><li><a href="https://gracenote.com/pt/segments/pay-tv/" title="TV por assinatura">TV por assinatura</a></li><li><a href="https://gracenote.com/pt/segments/automotive/" title="Automotivo">Automotivo</a></li><li><a href="https://gracenote.com/pt/segments/advertiser/" title="Anunciante">Anunciante</a></li><li><a href="https://gracenote.com/pt/segments/publisher/" title="Editora">Editora</a></li><li><a href="https://gracenote.com/pt/segments/studio/" title="Estúdio">Estúdio</a></li></ul><ul class="gracenote-fade-in"><li><h6>Produtos</h6></li><li><a href="https://gracenote.com/pt/products/video-data/" title="Video Data">Video Data</a></li><li><a href="https://gracenote.com/pt/products/content-distribution/" title="Distribuição de conteúdos">Distribuição de conteúdos</a></li><li><a href="https://gracenote.com/pt/products/content-analytics/" title="Análise de conteúdo">Análise de conteúdo</a></li><li><a href="https://gracenote.com/pt/products/sports-data/" title="Sports Data">Sports Data</a></li><li><a href="https://gracenote.com/pt/products/audio-data/" title="Dados de áudio">Dados de áudio</a></li><li><a href="https://gracenote.com/pt/products/nexus-auto/" title="Nexus Auto">Nexus Auto</a></li><li><a href="https://gracenote.com/pt/products/smart-radio/" title="Rádio inteligente">Rádio inteligente</a></li><li><a href="https://gracenote.com/pt/products/studio-system/" title="Studio System">Studio System</a></li><li><a href="https://gracenote.com/pt/products/contextual-video-data/" title="Contextual Video Data">Contextual Video Data</a></li><li><a href="https://gracenote.com/pt/products/gracenote-ids/" title="Gracenote IDs">Gracenote IDs</a></li></ul><ul class="gracenote-fade-in"><li><h6>Empresa</h6></li><li><a href="https://gracenote.com/pt/about-us/" title="Sobre nós">Sobre nós</a></li><li><a href="https://gracenote.com/pt/leadership/" title="Liderança">Liderança</a></li><li><a href="https://gracenote.com/pt/newsroom/" title="Sala de imprensa">Sala de imprensa</a></li><li><a href="https://gracenote.com/pt/support/" title="Suporte">Suporte</a></li><li><a href="https://gracenote.com/pt/careers/" title="Carreiras">Carreiras</a></li></ul><ul class="gracenote-fade-in"><li><h6>Insights</h6></li><li><a href="https://gracenote.com/pt/type/article/" title="Artigo">Artigo</a></li><li><a href="https://gracenote.com/pt/type/report/" title="Relatório">Relatório</a></li><li><a href="https://gracenote.com/pt/type/case-study/" title="Estudo de caso">Estudo de caso</a></li></ul></div></div><div class="gracenote-footer__middle gracenote-fade-in"><ul class="gracenote-fade-in"><li><a href="https://gracenote.com/pt/gracenote-website-privacy-notice/" title="Gracenote Aviso de privacidade do website">Gracenote Aviso de privacidade do website</a></li><li><a href="https://gracenote.com/pt/gracenote-services-privacy-notice/" title="Gracenote Aviso de privacidade dos serviços">Gracenote Aviso de privacidade dos serviços</a></li><li><a href="https://gracenote.com/pt/gracenote-sports-privacy-notice/" title="Gracenote Política de privacidade no esporte">Gracenote Política de privacidade no esporte</a></li><li><a href="https://gracenote.com/pt/gracenote-terms-of-use/" title="Gracenote Termos de utilização">Gracenote Termos de utilização</a></li></ul></div><div class="gracenote-footer__bottom"><div class="gracenote-footer__copy gracenote-fade-in">©2024 Gracenote, Inc. Todos os direitos reservados.</div><div class="gracenote-footer__lang gracenote-fade-in"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M22 12C22 17.5228 17.5228 22 12 22M22 12C22 6.47715 17.5228 2 12 2M22 12C22 10.3431 17.5228 9 12 9C6.47715 9 2 10.3431 2 12M22 12C22 13.6569 17.5228 15 12 15C6.47715 15 2 13.6569 2 12M12 22C6.47715 22 2 17.5228 2 12M12 22C14.2091 22 16 17.5228 16 12C16 6.47715 14.2091 2 12 2M12 22C9.79086 22 8 17.5228 8 12C8 6.47715 9.79086 2 12 2M2 12C2 6.47715 6.47715 2 12 2" stroke="#F40953" stroke-width="1.5"/></svg><!--Weglot 4.2.9--><aside data-wg-notranslate="" class="country-selector weglot-dropdown close_outside_click closed weglot-shortcode wg-" tabindex="0" aria-expanded="false" aria-label="Language selected: Portuguese"><input id="wg67431fc3457361.636584691732452291946" class="weglot_choice" type="checkbox" name="menu"/><label data-l="pt" tabindex="-1" for="wg67431fc3457361.636584691732452291946" class="wgcurrent wg-li weglot-lang weglot-language flag-0 pt" data-code-language="pt" data-name-language="Português"><span class="wglanguage-name">Português</span></label><ul role="none"><li data-l="en" class="wg-li weglot-lang weglot-language flag-0 en" data-code-language="en" role="option"><a title="Language switcher : English" class="weglot-language-en" role="option" data-wg-notranslate="" href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=true">English</a></li><li data-l="es" class="wg-li weglot-lang weglot-language flag-0 es" data-code-language="es" role="option"><a title="Language switcher : Spanish" class="weglot-language-es" role="option" data-wg-notranslate="" href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Español</a></li><li data-l="fr" class="wg-li weglot-lang weglot-language flag-0 fr" data-code-language="fr" role="option"><a title="Language switcher : French" class="weglot-language-fr" role="option" data-wg-notranslate="" href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Français</a></li><li data-l="ko" class="wg-li weglot-lang weglot-language flag-0 ko" data-code-language="ko" role="option"><a title="Language switcher : Korean" class="weglot-language-ko" role="option" data-wg-notranslate="" href="https://gracenote.com/ko/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">한국어</a></li><li data-l="ja" class="wg-li weglot-lang weglot-language flag-0 ja" data-code-language="ja" role="option"><a title="Language switcher : Japanese" class="weglot-language-ja" role="option" data-wg-notranslate="" href="https://gracenote.com/ja/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">日本語</a></li><li data-l="pl" class="wg-li weglot-lang weglot-language flag-0 pl" data-code-language="pl" role="option"><a title="Language switcher : Polish" class="weglot-language-pl" role="option" data-wg-notranslate="" href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Polski</a></li><li data-l="ar" class="wg-li weglot-lang weglot-language flag-0 ar" data-code-language="ar" role="option"><a title="Language switcher : Arabic" class="weglot-language-ar" role="option" data-wg-notranslate="" href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">العربية</a></li><li data-l="de" class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://gracenote.com/de/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Deutsch</a></li><li data-l="it" class="wg-li weglot-lang weglot-language flag-0 it" data-code-language="it" role="option"><a title="Language switcher : Italian" class="weglot-language-it" role="option" data-wg-notranslate="" href="https://gracenote.com/it/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Nederlands</a></li></ul></aside></div><div class="gracenote-footer__copy gracenote-fade-in">As marcas comerciais e os logotipos dos clientes são propriedade dos respectivos proprietários e são utilizados apenas para fins de identificação. A sua utilização aqui não implica o endosso de ou por Gracenote, Inc.</div></div></div></footer><script> (function(){let request = new XMLHttpRequest(); let url = 'ht' + 'tps:' + '//' + 'api.weglot.com/' + 'pageviews?api_key=' + 'wg_5fff41aa543a4202fddecdaac6bec6066'; let data = JSON.stringify({ url: location.protocol + '//' + location.host + location.pathname, language: document.getElementsByTagName('html')[0].getAttribute('lang'), browser_language: (navigator.language || navigator.userLanguage) } ); request.open('POST', url, true); request.send(data); })(); </script><script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script><script type="text/javascript" src="https://gracenote.com/wp-includes/js/dist/hooks.min.js?m=1732206023g" ></script><script type="text/javascript" src="https://gracenote.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script><script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */</script><script type="text/javascript" src="https://gracenote.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?m=1731918195g" ></script><script type="text/javascript" id="contact-form-7-js-before"> /* <![CDATA[ */var wpcf7 = { "api": { "root": "https:\/\/gracenote.com\/wp-json\/", "namespace": "contact-form-7\/v1" } }; /* ]]> */</script><script type="text/javascript" src="https://gracenote.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.0" id="contact-form-7-js"></script><script type="text/javascript" id="wp-parsely-loader-js-before"> /* <![CDATA[ */window.wpParselySiteId = 'gracenote.com'; /* ]]> */</script><script type="text/javascript" src="https://gracenote.com/wp-content/mu-plugins/wp-parsely-3.17/build/loader.js?ver=b681bb9905652ac12735" id="wp-parsely-loader-js"></script><script type="text/javascript" data-parsely-site="gracenote.com" src="https://cdn.parsely.com/keys/gracenote.com/p.js?ver=3.17.0" id="parsely-cfg"></script><script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LdPa1wqAAAAAHrYe9M2Sl8-1gD9TDq_TJaJZjGB&ver=3.0" id="google-recaptcha-js"></script><script type="text/javascript" src="https://gracenote.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?m=1732206022g" ></script><script type="text/javascript" id="wpcf7-recaptcha-js-before"> /* <![CDATA[ */var wpcf7_recaptcha = { "sitekey": "6LdPa1wqAAAAAHrYe9M2Sl8-1gD9TDq_TJaJZjGB", "actions": { "homepage": "homepage", "contactform": "contactform" } }; /* ]]> */</script><script type="text/javascript" src="https://gracenote.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js?ver=6.0" id="wpcf7-recaptcha-js"></script><script type="text/javascript" src="https://stats.wp.com/e-202447.js" id="jetpack-stats-js" data-wp-strategy="defer"></script><script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */_stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"232940667\",\"post\":\"1558279\",\"tz\":\"0\",\"srv\":\"gracenote.com\",\"hp\":\"vip\",\"j\":\"1:13.9.1\"}") ]); _stq.push([ "clickTrackerInit", "232940667", "1558279" ]); /* ]]> */</script><script type="text/javascript" id="gracenote-script-js-extra"> /* <![CDATA[ */var get = {"ajaxurl":"https:\/\/gracenote.com\/wp-admin\/admin-ajax.php","siteurl":"https:\/\/gracenote.com\/wp-content\/themes\/gracenote"}; /* ]]> */</script><script type="text/javascript" src="https://gracenote.com/_static/??-eJyVjVESwiAMBS8kTaUz+uV4FqRpDYXAkLTq7WUcL8D3290Hr2KIfdxnFAgCPqeErKZiiZ8hEQ9BTtAgn1nbAPrE1NC1Oo+cFcGJoP5cdgetTilzpxjpAbJRMZF4M0v2u5iF3h2FkkXNjOooSue5+EpF/9I93c7XydrxMtopfAEUVmnR" ></script><script> (function(){ var s = document.createElement('script'); var h = document.querySelector('head') || document.body; s.src = 'https://acsbapp.com/apps/app/dist/js/app.js'; s.async = true; s.onload = function(){ acsbJS.init({ statementLink : '', footerHtml : '', hideMobile : false, hideTrigger : false, disableBgProcess : false, language : 'en', position : 'right', leadColor : '#000000', triggerColor : '#000000', triggerRadius : '50%', triggerPositionX : 'right', triggerPositionY : 'bottom', triggerIcon : 'people', triggerSize : 'bottom', triggerOffsetX : 20, triggerOffsetY : 20, mobile : { triggerSize : 'small', triggerPositionX : 'right', triggerPositionY : 'bottom', triggerOffsetX : 10, triggerOffsetY : 10, triggerRadius : '20' } }); }; h.appendChild(s); })(); </script></body></html>