Advance Your Video Ads Expertise : Google

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L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> </fieldset> <input type="submit" name="commit" value="Submit" class="rating__submit" data-disable-with="Submit"/> </form> <span class="a11y-atonly">Average rating: 4.0</span> <span id="review_count" class="rating__count" aria-hidden="true">2</span> <span class="a11y-atonly">2 reviews </span> </div> </li> </ul> </div> </div> </header> <div class="course__contentcontainer " data-save-state-restore-el="true"> <div class="course__content"> <div class="course__description postcontent"><p>Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies. Learn more about using Reach Planner for Video and TV campaigns, YouTube's approach to responsibility, and Video action campaign best practices. <p> Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.<br></p> </div> <div class="course__quickstart"> <a class="double_click_protection button button--primary button--large" data-activity-type="CourseAssessment" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/98925"> Get Started <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="button__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </a> </div> <exceed-pages-outline list-el-selector=".pageoutline__list" target-selector=".page__courses"> <div class="pageoutline"> <h3 class="pageoutline__title">Outline</h3> <div class="pageoutline__output"></div> </div> </exceed-pages-outline> <div id="course_content"> <section class="activitysection" data-section-id="94517"> <header> <button type="button" id="path-section-toggle-94517" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_94517" data-collapse-target="path-section-content-94517" aria-owns="path-section-content-94517" aria-controls="path-section-content-94517" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Pre-Self-Assessment <div class="activitysection__note"> Complete Required </div> </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-94517" aria-labelledby="path-section-toggle-94517" aria-hidden="true"> <div class="course__description"> <p>Answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseAssessment" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/98925"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Pre-Self-Assessment</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">2 m</li> <li class="activitymeta__item activitymeta__item--flag u-orgcolor--color"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="courselist__icon courselist__icon--flag u-orgcolor--color" focusable="false"> <path aria-hidden="true" fill="currentColor" d="M14.4,6L14,4H5v17h2v-7h5.6l0.4,2h7V6H14.4z"></path> </svg> Required </li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="94518"> <header> <button type="button" id="path-section-toggle-94518" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_94518" data-collapse-target="path-section-content-94518" aria-owns="path-section-content-94518" aria-controls="path-section-content-94518" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Improve Your Media Plans in Reach Planner </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-94518" aria-labelledby="path-section-toggle-94518" aria-hidden="true"> <div class="course__description"> <p>Plan your Video ads campaigns using Google Ads Reach Planner to help you achieve your awareness marketing objectives. This tool is designed to accurately plan for reach-based Video campaigns across YouTube and video partners sites and apps.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/94522"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Understand the Importance of Reach and Frequency</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">10 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/94523"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Plan Awareness Video Campaigns with Reach Planner</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">25 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/94524"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Forecast and Plan TV with YouTube in Reach Planner</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">18 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/94525"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Set Up Campaigns Based on Reach Planner Forecasts</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">14 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="94519"> <header> <button type="button" id="path-section-toggle-94519" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_94519" data-collapse-target="path-section-content-94519" aria-owns="path-section-content-94519" aria-controls="path-section-content-94519" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Drive Performance with Video Action Campaigns </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-94519" aria-labelledby="path-section-toggle-94519" aria-hidden="true"> <div class="course__description"> <p>Discover the best practices for creating and managing Video action campaigns to help you achieve your performance goals.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210514013951/https://skillshop.exceedlms.com/student/path/70320/activity/98928"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Optimize the Performance of Video Action Campaigns on YouTube</h3> <ul 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data-href="/student/path/70320-advance-your-video-ads-expertise?locale=en-GB" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">UK English</span> </li> <li id="app-locale-menu-option-cs" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=cs" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">čeština</span> </li> <li id="app-locale-menu-option-el" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=el" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Ελληνικά</span> </li> <li id="app-locale-menu-option-ru" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=ru" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">русский</span> </li> <li id="app-locale-menu-option-ar" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=ar" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">العربية</span> </li> <li id="app-locale-menu-option-hi" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=hi" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">हिन्दी</span> </li> <li id="app-locale-menu-option-th" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=th" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">ไทย</span> </li> <li id="app-locale-menu-option-ja" class="menulist__option" role="option" data-href="/student/path/70320-advance-your-video-ads-expertise?locale=ja" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">日本語</span> </li> <li id="app-locale-menu-option-zh-CN" class="menulist__option" role="option" 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