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<!DOCTYPE html><html><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover"/><style>:root{--nextra-primary-hue:212deg;--nextra-primary-saturation:100%;--nextra-navbar-height:64px;--nextra-menu-height:3.75rem;--nextra-banner-height:2.5rem;--nextra-bg:250,250,250;}.dark{--nextra-primary-hue:204deg;--nextra-primary-saturation:100%;--nextra-bg:17,17,17;}</style><title>Enterprise Onboarding Overview - Mixpanel Docs</title><meta property="og:url" content="https://docs.mixpanel.com/guides/onboarding-overview"/><meta property="og:title" content="Enterprise Onboarding Overview - Mixpanel Docs"/><meta property="og:description" content="Read more about Mixpanel documentation"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.mxpnl.com/marketing-site/static/favicons/apple-touch-icon.png"/><link rel="icon" sizes="16x16" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-16x16.png" type="image/png"/><link rel="icon" sizes="32x32" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-32x32.png" type="image/png"/><link rel="mask-icon" href="https://cdn.mxpnl.com/marketing-site/static/favicons/safari-pinned-tab.svg" color="#7856ff"/><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><meta name="next-head-count" content="13"/><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><script type="text/javascript" id="load-rollbar-script" data-nscript="beforeInteractive"> var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: 'production', repo: 'docs' } }; // Rollbar Snippet !function(r){var e={};function o(n){if(e[n])return e[n].exports;var t=e[n]={i:n,l:!1,exports:{}};return 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contrast-more:dark:_text-gray-50 _break-words">Methodology</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#step-1-plan" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Step 1: Plan</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#step-2-implement" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Step 2: Implement</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#step-3-launch" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Step 3: Launch</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#goals-objectives-and-stakeholders" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Goals, Objectives, and Stakeholders</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#getting-help" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Getting Help</a></li></ul><div class="nextra-toc-footer _mt-8 _pt-8 _sticky _bottom-0 _flex _flex-col _items-start _gap-2 _pb-8 _-mx-1 _px-1"><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://mixpanel.com/get-support" target="_blank" rel="noreferrer">Question? Contact our Support Team</a><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://github.com/mixpanel/docs/tree/main/pages/guides/onboarding-overview.mdx">Edit this page</a><button class="_transition _flex _items-center _gap-1.5 _opacity-0 _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" aria-hidden="true" type="button" disabled="" data-headlessui-state="disabled" data-disabled="">Scroll to top<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="16" class="_-rotate-90 _border _rounded-full _border-current"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></nav><div id="reach-skip-nav"></div><article class="_w-full _break-words nextra-content _flex _min-h-[calc(100vh-var(--nextra-navbar-height))] _min-w-0 _justify-center _pb-8 _pr-[calc(env(safe-area-inset-right)-1.5rem)]"><main class="_w-full _min-w-0 _max-w-6xl _px-6 _pt-4 md:_px-12"><div class="nextra-breadcrumb _mt-1.5 _flex _items-center _gap-1 _overflow-hidden _text-sm _text-gray-500 dark:_text-gray-400 contrast-more:_text-current"><span class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis" title="Guides">Guides</span><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="_whitespace-nowrap _transition-colors _font-medium _text-gray-700 contrast-more:_font-bold contrast-more:_text-current dark:_text-gray-100 contrast-more:dark:_text-current" title="Enterprise Onboarding">Enterprise Onboarding</span></div><h1 class="_mt-2 _text-4xl _font-bold _tracking-tight _text-slate-900 dark:_text-slate-100">Enterprise Onboarding Overview</h1> <p style="position:relative;padding-bottom:56.25%;height:0;overflow:hidden"><iframe src="https://www.youtube.com/embed/b_cIqQ5vgSI?rel=0" title="Onboarding Overview" frameborder="0" webkitallowfullscreen="true" mozallowfullscreen="true" allowfullscreen="" style="position:absolute;top:0;left:0;width:100%;height:100%"></iframe></p> <h2 id="methodology" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Methodology<a href="#methodology" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">We recommend an iterative 3-step sprint approach to implementing Mixpanel, with each sprint ranging between 1 to 3 weeks. Once you’ve completed the onboarding, this same process should be repeated in subsequent sprints where you refine and expand your Mixpanel tracking.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="1554" height="613" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 120'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAADCAMAAACZFr56AAAAPFBMVEX/zrLu0dlqWf/OyPTA2e3/9/fGsOHt5/Ds3c+8qebXjpnf7u4AAP93U/j/7L7x39vz1NqsnPHXtJrA2O6CKFUDAAAAFHRSTlNGqVsvsCFeRplSj6oOTze5Wl2n5ZsqjnAAAAAJcEhZcwAACxMAAAsTAQCanBgAAAAjSURBVHicY+BhEWbiFeRmZhBiYODi4xBgZODgZONnZedkBwAMAwDXdK2/YwAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fplan-implement-launch-sprint.404dad40.png&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fplan-implement-launch-sprint.404dad40.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fplan-implement-launch-sprint.404dad40.png&w=3840&q=75"/></p> <h3 id="step-1-plan" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Step 1: Plan<a href="#step-1-plan" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tutorials/plan/setup">Plan</a>: If you have not defined your metrics and KPIs (<em>what you should measure</em>) that align to your company or product objectives, and need guidance, this section of the tutorials should help you. We will go through how to map these metrics and what the best practices are for defining your events and properties in a <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/best-practices/create-a-tracking-plan">Tracking Plan</a>. We’ll also cover setting up your Mixpanel <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/orgs-and-projects/organizations">Organization</a> and <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/orgs-and-projects/managing-projects">Projects</a>, especially if this is your first time <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://mixpanel.com/register" target="_blank" rel="noreferrer">signing up</a>.</p> <h3 id="step-2-implement" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Step 2: Implement<a href="#step-2-implement" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tutorials/implement/send-your-data">Implement</a>: We’ll guide you through sending your first data into Mixpanel, and the best practices around Quality Assurance Testing and how to audit your data. We’ll also show you how to establish a data governance framework to keep your Mixpanel implementation clean, concise, and consistent.</p> <h3 id="step-3-launch" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Step 3: Launch<a href="#step-3-launch" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tutorials/launch/create-boards">Launch</a>: Once your data is in Mixpanel, we’ll teach you how to create your first Mixpanel <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/boards">Boards</a>, walking through each Mixpanel Core Report (<a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/reports/insights">Insights</a>, <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/reports/funnels">Funnels</a>, <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/reports/flows">Flows</a>, and <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/reports/retention">Retention</a>) to help you start gaining insights; and finally, guiding you to define user <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/users/cohorts">Cohorts</a> to help you track and monitor your key users.</p> <h2 id="goals-objectives-and-stakeholders" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Goals, Objectives, and Stakeholders<a href="#goals-objectives-and-stakeholders" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">As you plan for Mixpanel onboarding, here are some key pointers to help you succeed.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="1626" height="595" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 120'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAADCAMAAACZFr56AAAAElBMVEV9aH6hob51aoz1iHPKfnXskX+QUXYRAAAABnRSTlMjBRMZKw7n7U+ZAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAHUlEQVR4nBXChw0AAAzCsDD6/8sVlmmVKAdojUfwAqQAKOKOwhAAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fonboarding-goals-objectives.e0891ade.png&w=1920&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fonboarding-goals-objectives.e0891ade.png&w=3840&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fonboarding-goals-objectives.e0891ade.png&w=3840&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Set a target go-live date; working backwards, plan your sprints and scope your implementation accordingly.</li> <li class="_my-2">Start with your critical use cases or user journeys that you want to gain insights on in order to help you meet your business / product goals.</li> <li class="_my-2">Identify the teams and users who would be using Mixpanel, and start to appoint champions to help drive adoption within each team. Make sure champions are also involved in the onboarding process.</li> <li class="_my-2">Scope your implementation, <strong>key is to start small</strong>: Select your top 2 to 3 critical use cases, start with your primary platform - the one with the most user base, and identify any potential 3rd-party integrations with Mixpanel that may be required.</li> <li class="_my-2">Appoint key stakeholders that will drive a successful onboarding process.</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="image" loading="lazy" width="2940" height="914" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 80'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAACCAMAAABSSm3fAAAAGFBMVEXg1/vYzfPl3v3i2Pzd0ffk3f7f0/nTx+4QPugMAAAACHRSTlOgrYxtuWDCpt3SGf0AAAAJcEhZcwAAFiUAABYlAUlSJPAAAAAaSURBVHicY2BiYGRlZWRnYmBgYWNmZmNhAAABrAAyE8xRYgAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fonboarding-stakeholders.0a9c81a0.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fonboarding-stakeholders.0a9c81a0.png&w=3840&q=75"/></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2"><strong>Executive Sponsor</strong> - helps align teams on organizational goals and priorities, drives adoption of Mixpanel across the organization</li> <li class="_my-2"><strong>Program / Project Manager</strong> - point of contact for any Mixpanel implementation project, defines and aligns product use cases, coordinates planning, deployment, and user adoption</li> <li class="_my-2"><strong>Technical Lead</strong> - responsible for technical implementation work (development, QA, integration), resolves technical issues</li> <li class="_my-2"><strong>Project Team</strong> - works with Program / Project Manager to help identify and define use cases (KPIs , data schema, etc.)</li> </ul> <h2 id="getting-help" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Getting Help<a href="#getting-help" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If you have any questions, do reach out to our <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/response-times#contacting-mixpanel-support">Mixpanel Support</a> team who are always ready to lend their product expertise and share tips to help you get the most out of your Mixpanel experience.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">We also have an active <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://www.mixpanel.com/community-slack" target="_blank" rel="noreferrer">Mixpanel Community Slack</a>, where you can ask other experienced Mixpanel users for help. 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