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A rural remedy for China’s EV slowdown | Dialogue Earth
<!doctype html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <script type="text/javascript"> var getLangCode = 'en'; </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="alternate" hreflang="en" href="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" /> <link rel="alternate" hreflang="zh-hans" href="https://dialogue.earth/zh/1/60054021/" /> <link rel="alternate" hreflang="x-default" href="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" /> <!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.5) - https://yoast.com/wordpress/plugins/seo/ --> <title>A rural remedy for China’s EV slowdown | Dialogue Earth</title> <meta name="description" content="Faced with a hostile international market and growing domestic overcapacity, Chinese EV brands need to find new customers, Chris Hankin writes" /> <link rel="canonical" href="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="A rural remedy for China’s EV slowdown" /> <meta property="og:description" content="Faced with a hostile international market and growing domestic overcapacity, Chinese EV brands need to find new customers, Chris Hankin writes" /> <meta property="og:url" content="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" /> <meta property="og:site_name" content="Dialogue Earth" /> <meta property="article:published_time" content="2024-09-17T14:48:23+00:00" /> <meta property="article:modified_time" content="2024-10-15T11:04:46+00:00" /> <meta property="og:image" content="https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1-1024x682.jpg" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="682" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Chris Hankin" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"NewsArticle","@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/#article","isPartOf":{"@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/"},"author":{"name":"Chris Hankin","@id":"https://dialogue.earth/en/#/schema/person/a17a82f12f6765edfe281773d37ff11d"},"headline":"A rural remedy for China’s EV slowdown","datePublished":"2024-09-17T14:48:23+00:00","dateModified":"2024-10-15T11:04:46+00:00","mainEntityOfPage":{"@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/","@type":"WebPage"},"wordCount":1476,"publisher":{"@id":"https://dialogue.earth/en/#organization"},"image":{"@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/#primaryimage"},"thumbnailUrl":"https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1-e1726576375566.jpg","keywords":["Electric vehicles","Trade"],"articleSection":["Business"],"inLanguage":"en","description":"Faced with a hostile international market and growing domestic overcapacity, Chinese EV brands need to find new customers, Chris Hankin writes","articleBody":"\nSales of electric vehicles (EVs) may be starting to slow in the US and Europe, but the Chinese market is having no such problem.\n\n\n\nIn July, EVs surpassed 50% of China’s new vehicle sales for the first time, with just shy of a million sold. That trend continued into August, when sales topped 1 million and represented 54% of all vehicle sales.\n\n\n\nJuly had seen EV sales grow 27% year-on-year while internal-combustion engine (ICE) sales declined markedly. August ICE sales were down 28% year-on-year, which also helped to boost EV market share.\n\n\n\nDespite this good news, there may be danger up ahead. Well-substantiated allegations of industrial overcapacity and state support have led the US, EU, and Canada to bring in tariffs on Chinese-made EVs. There is a risk those tariffs will spread to other nations such as Brazil, where imports surged last year.\n\n\n\nDomestically, overcapacity has hit China’s auto industry hard, though the most pronounced effects have been felt in ICEs, according to the New York Times [$]. Now, the increasing hostility in foreign markets threatens to increase the problem in China’s EV industry and intensify an already fierce price war.\n\n\n\nAs industry leaders confront these problems, rural Chinese sales may offer a potential solution.\n\n\n\nRisk and opportunity in the countryside\n\n\n\nRural areas have tended to lag behind urban centres when it comes to EV sales. This is partly because Chinese EV makers have a greater understanding of what urban consumers want. Anders Hove, senior fellow at the Oxford Institute of Energy Studies, says rural Chinese drivers “are typically lower income, have less predictable driving patterns, and are more price conscious” than their urban counterparts. Though many rural Chinese people do already own two- and three-wheeled EVs, Hove notes.\n\n\n\nFrom the perspective of Chinese EV makers, this landscape presents both risk and opportunity. Existing EV models are largely tailored to urban driving habits. The investment necessary to build models with rural consumers in mind might not pay off. Between 2022 and 2023, EV market penetration in rural areas more than quadrupled, from 4% to 17%. But that still significantly trails the national rate.\n\n\n\nThe opportunity comes in the sheer size of the market. At 500 million people, China’s rural market is bigger than the entirety of the EU’s, explains Cory Combs, associate director at Trivium China, a Beijing-based research group. “If any brand were to tap that potential, the opportunity is huge.”\n\n\n\nBut doing so presents a challenge for both policymakers and private-sector leaders. “Developing the charging infrastructure is expensive, and the return on investment is still minimal,” Combs notes.\n\n\n\nNationwide growth in EV sales has remained lethargic despite price cuts, meaning costs can’t be the only issue. BYD, the world’s largest EV manufacturer, sells its cheapest model for less than USD 10,000. Some estimates suggest that EVs are already cheaper in China on average than ICEs.\n\n\n\nCombs says that when EVs were much more expensive relatively, it was easy to put low rural uptake down to price-conscious consumers. “Now that the price differential is negligible, that we haven’t seen a bigger jump in rural EV sales points to the fact that there are more structural barriers to rural consumers buying EVs.”\n\n\n\nOne persistent challenge to EV uptake worldwide is charging infrastructure. China leads the world in installations but these are concentrated in urban areas where EV market penetration is already high. Of the 3.12 million public charging stations nationwide, the vast majority are in eastern provinces like Guangdong, Zhejiang, and Jiangsu.\n\n\n\nRemedying this problem is challenging. Most of China’s infrastructure development has been dominated by state-owned enterprises, but roughly 90% of public chargers in China are owned and operated by private companies. This makes the industry significantly profit-sensitive.\n\n\n\nThe lack of EV owners makes the business case for building a charging pile in rural China quite weak. This chicken-and-egg dynamic, where low EV sales stop companies from investing in charging infrastructure and the lack of charging infrastructure stops people buying EVs, is unlikely to resolve itself naturally.\n\n\n\nResponse from policymakers\n\n\n\nOne way to cut the Gordian knot is through increased government spending. At the central level, policymakers have been long on ambition and short on stimulus.\n\n\n\nThis year’s Central Committee No. 1 Document – an annual policy statement focusing on rural issues – identified rural EV charging infrastructure as a development priority for the first time. Yet state-owned enterprise’s are building a small and decreasing share of new public charging piles. The two primary public utilities involved in building charging stations – State Grid Corporation of China and China Southern Power Grid – saw their share drop from nearly 15% of public chargers in 2023 to 10% in 2024.\n\n\n\nThis aligns with central policymakers’ broader approach to China’s economic growth. At a World Economic Forum event in Dalian in late June, Premier Li Qiang announced that China was unlikely to turn to government spending to accelerate GDP.\n\n\n\nAt the local level, officials have taken up the mantle of building out charging infrastructure. But their strategy is geared more towards incentivising private companies than doing it themselves.\n\n\n\nOne example is Yunnan, an economically less-developed province with a large rural population. EV market penetration rate was 23% in 2023, significantly lower than the national average. Late in that year, local leaders pledged to reach at least 60,000 public charging stations by the end of 2025, though data from June shows the number had already exceeded 59,000, revealing the modesty of that target. This indicates that Yunnan policymakers are not hopeful they can persuade the private sector to accelerate their efforts, and don’t have the capacity to do it themselves.\n\n\n\nLocal governments in China are struggling with debt. New estimates from the University of San Diego put total local government debt in the range of CNY 90-110 trillion (USD 12.7-15.5 trillion), or between 75% and 91% of China’s GDP in 2022. Combs agrees with this analysis. “Spending on charging infrastructure might boost consumption in five years, but they need it to go up today,” he says, referencing consumption’s knock-on economic benefits.\n\n\n\nWhat seems more promising is collaboration between central and local government. In April, three central ministries announced a pilot project that aims to select 70 counties across 24 provinces and award them each up to USD 6.3 million to develop EV battery charging and swapping infrastructure. The central government will pay out at least 70% of the award money, with the rest coming from the relevant local government.\n\n\n\nIf 70 counties are selected and they all receive the full award, this would be a significant step in subsidising rural charging infrastructure. But it isn’t yet clear what the total award amount will be in the end, and nothing will be paid out until the end of 2026 at the earliest. So the direct, short-term impact is likely to be minimal.\n\n\n\nIt does however send a strong signal to the market that all levels of government are behind increasing rural EV consumption. The result may be that private-sector firms take the first steps in bolstering rural charging infrastructure.\n\n\n\nHow the private sector is responding\n\n\n\nFelix Ye, senior supply chain manager at a large Chinese EV maker, says production and consumption factors do make it possible to increase rural EV market penetration. On the production side, Ye says, better “domestic supply chains and larger-scale manufacturing have lowered costs”. While on the demand side, “urban residents moving to rural areas have raised per capita GDP”. \n\n\n\nThese changes are allowing EV makers like NIO and Huawei to emerge as another source for rural charger development.\n\n\n\nNIO, which I have written about before, has built a network of chargers and battery-swapping stations all across China. Its ChargeMap locates swapping stations nationwide and includes suggestions for how drivers can use its stations to take long road trips, as far as deep into Xinjiang. For its part, Huawei, which has recently released an EV, is building a network of fast-charging stations and has pledged to extend coverage to Chinese rural areas.\n\n\n\nFor companies like NIO and Huawei, the goal is probably not to generate revenue through rural charging stations. They aim is to improve the user experience for their primarily urban consumers who want to travel throughout China. For rural EV consumers, the effect is the same.\n\n\n\nCrafting the right incentive scheme\n\n\n\nMore charging infrastructure, coupled with financial incentives from local governments, could encourage people in rural China to purchase EVs. That in turn could improve the business case for other charging companies to build more infrastructure, potentially creating a virtuous cycle.\n\n\n\nRegardless of the specific contents of a successful incentive scheme, increasing EV sales in rural areas feels like a question of “when” not “if”. Rural EV consumption growth would represent progress towards so many high-level policy goals, from building out a first-class EV manufacturing industry, to rural revitalisation, decarbonisation, boosting consumer demand, and building a “moderately prosperous society”. The synergies are hard to miss.\n","license":"https://dialogue.earth/en/republishing/","acquireLicensePage":"https://dialogue.earth/en/republishing/","usageInfo":"https://dialogue.earth/en/republishing/"},{"@type":"WebPage","@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/","url":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/","name":"A rural remedy for China’s EV slowdown | Dialogue Earth","isPartOf":{"@id":"https://dialogue.earth/en/#website"},"primaryImageOfPage":{"@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/#primaryimage"},"image":{"@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/#primaryimage"},"thumbnailUrl":"https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1-e1726576375566.jpg","datePublished":"2024-09-17T14:48:23+00:00","dateModified":"2024-10-15T11:04:46+00:00","description":"Faced with a hostile international market and growing domestic overcapacity, Chinese EV brands need to find new customers, Chris Hankin writes","breadcrumb":{"@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/#primaryimage","url":"https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1-e1726576375566.jpg","contentUrl":"https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1-e1726576375566.jpg","width":1200,"height":800,"caption":"2WX5KDH Workers assemble SUVs at a car plant of Li Auto, a major Chinese EV maker, in Changzhou in east China's Jiangsu province Wednesday, March 27, 2024. 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Please read our <a href="https://dialogue.earth/en/republishing/">republishing guidelines</a> to get started.</p> </span> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="container"> <div class="entry-header__hero-image" itemprop="primaryImageOfPage" itemscope itemtype="https://schema.org/ImageObject"> <picture> <source srcset='https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-375x250.jpg 300w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-375x250.jpg 375w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-750x500.jpg 750w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-768x512.jpg 768w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1024x682.jpg 1024w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1400x933.jpg 1400w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-1800x1200.jpg 1800w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-2400x1599.jpg 2400w, ' media='(min-width: 768px)' sizes='(min-width: 1400px) 1200px, (min-width: 1280px) 1000px, 100vw'></source> <source srcset='https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-375x250.jpg 375w, https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2-750x500.jpg 750w, ' sizes='(min-width: 1400px) 1200px, (min-width: 1280px) 1000px, 100vw'></source> <img src="https://dialogue.earth/content/uploads/2024/09/SUV-assembly_Alamy_2WX5KDH-2.jpg" width="2560" height="1706" alt="<p>An SUV is assembled at a car factory in Changzhou, Jiangsu province (Image: Associated Press / Alamy)</p>"> </picture> <meta itemprop="representativeOfPage" content="true" /> <div class="entry-header__hero-image__caption" itemprop="caption"><p>An SUV is assembled at a car factory in Changzhou, Jiangsu province (Image: Associated Press / Alamy)</p> </div> </div> </div> <div class="container"> <div class="entry-meta row"> <div class="col-xs-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2"> <div class="post-meta no-image "> <div> <p class="post-meta__name"> <a href="https://dialogue.earth/en/author/chrishankin/" class="author-name" itemprop="author" itemscope itemtype="https://schema.org/Person"> <span itemprop="name"> Chris Hankin </span> </a> </p> <p class="post-meta__posted-on"> <span class="posted-on"><time itemprop="datePublished" class="entry-date published" datetime="2024-09-17T15:48:23+01:00">September 17, 2024</time><time itemprop="dateModified" class="updated" datetime="2024-10-15T12:04:46+01:00">October 15, 2024</time></span> </p> </div> </div> </div> </div> </div> </header> <div class="entry-content entry-content--gutenberg container" itemprop="articleBody" > <div class="row"> <div class="col-xs-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2"> <p>Sales of electric vehicles (EVs) may be starting to slow in the <a href="https://www.nytimes.com/2024/04/15/business/ev-car-sales-tesla.html">US</a> and <a href="https://www.forbes.com/sites/neilwinton/2024/07/21/europes-auto-sales-weakening-while-ev-co2-china-problems-fester/">Europe</a>, but the Chinese market is having no such problem.</p> <p>In July, EVs <a href="https://www.caixin.com/2024-08-08/102224696.html">surpassed</a> 50% of China’s new vehicle sales for the first time, with just shy of a million sold. That trend continued into August, when sales topped <a href="http://www.cada.cn/Trends/info_91_10053.html">1 million</a> and represented 54% of all vehicle sales.</p> <p>July had seen EV sales grow <a href="http://www.caam.org.cn/chn/4/cate_32/con_5236491.html">27%</a> year-on-year while internal-combustion engine (ICE) sales declined markedly. August ICE sales were down <a href="http://www.cada.cn/Trends/info_91_10053.html">28%</a> year-on-year, which also helped to boost EV market share.</p> <p>Despite this good news, there may be danger up ahead. Well-substantiated <a href="https://policy.trade.ec.europa.eu/news/commission-updates-report-state-induced-distortions-chinas-economy-2024-04-10_en">allegations</a> of industrial overcapacity and state support have led the US, EU, and <a href="https://www.bbc.com/news/articles/cm2n091v4m5o">Canada</a> to bring in tariffs on Chinese-made EVs. There is a risk those tariffs will spread to other nations such as <a href="https://www.atlanticcouncil.org/blogs/energysource/brazil-is-buying-lots-of-chinese-evs-will-that-continue/">Brazil</a>, where imports surged last year.</p> <p>Domestically, overcapacity has <a href="https://www.scmp.com/economy/china-economy/article/3262505/how-chinas-ev-overcapacity-has-come-head-after-15-years-and-whats-store-industrial-policy-race-us">hit</a> China’s auto industry hard, though the most pronounced effects have been felt in ICEs, according to the <a href="https://www.nytimes.com/2024/04/23/business/china-auto-factories-price-cuts.html">New York Times</a> [$]. Now, the increasing hostility in foreign markets threatens to increase the problem in China’s EV industry and intensify an already fierce <a href="https://www.wsj.com/business/autos/chinas-ev-price-war-is-just-getting-started-f8bfb198">price war</a>.</p> <p>As industry leaders confront these problems, rural Chinese sales may offer a potential solution.</p> <h2 class="wp-block-heading" id="h-risk-and-opportunity-in-the-countryside">Risk and opportunity in the countryside</h2> <p>Rural areas have tended to lag behind urban centres when it comes to EV sales. This is partly because Chinese EV makers have a greater understanding of what urban consumers want. Anders Hove, senior fellow at the Oxford Institute of Energy Studies, says rural Chinese drivers “are typically lower income, have less predictable driving patterns, and are more price conscious” than their urban counterparts. Though many rural Chinese people do already <a href="https://mp.weixin.qq.com/s/58adRVF8xLFB3tDTgQrG-Q">own</a> two- and three-wheeled EVs, Hove notes.</p> <p>From the perspective of Chinese EV makers, this landscape presents both risk and opportunity. Existing EV models are largely tailored to urban driving habits. The investment necessary to build models with rural consumers in mind might not pay off. Between 2022 and 2023, EV market penetration in rural areas more than quadrupled, <a href="https://www.gov.cn/zhengce/202405/content_6953139.htm">from 4% to 17%</a>. But that still significantly trails the national rate.</p> <p>The opportunity comes in the sheer size of the market. At 500 million people, China’s rural market is bigger than the entirety of the EU’s, explains Cory Combs, associate director at Trivium China, a Beijing-based research group. “If any brand were to tap that potential, the opportunity is huge.”</p> <p>But doing so presents a challenge for both policymakers and private-sector leaders. “Developing the charging infrastructure is expensive, and the return on investment is still minimal,” Combs notes.</p> <p>Nationwide growth in EV sales has remained <a href="https://www.scmp.com/business/china-business/article/3263341/chinese-ev-makers-delay-payments-vendors-they-feel-heat-slowing-sales-price-cuts">lethargic</a> despite price cuts, meaning costs can’t be the only issue. BYD, the world’s largest EV manufacturer, sells its cheapest model for <a href="https://mp.weixin.qq.com/s/0oNlQIRStP-K4UedgsL20Q">less than USD 10,000</a>. Some <a href="https://mp.weixin.qq.com/s/gV06BHcoW3JWK8MLZ3gcqg">estimates</a> suggest that EVs are already cheaper in China on average than ICEs.</p> <p>Combs says that when EVs were much more expensive relatively, it was easy to put low rural uptake down to price-conscious consumers. “Now that the price differential is negligible, that we haven’t seen a bigger jump in rural EV sales points to the fact that there are more structural barriers to rural consumers buying EVs.”</p> <p>One persistent challenge to EV uptake worldwide is charging infrastructure. China leads the world in installations but these are concentrated in urban areas where EV market penetration is already high. Of the 3.12 million public charging stations nationwide, the <a href="https://mp.weixin.qq.com/s/LvdyKRC_vI1iHaMd8YQCiA">vast majority</a> are in eastern provinces like Guangdong, Zhejiang, and Jiangsu.</p> <p>Remedying this problem is challenging. Most of China’s infrastructure development has been dominated by state-owned enterprises, but <a href="https://mp.weixin.qq.com/s/LvdyKRC_vI1iHaMd8YQCiA">roughly 90%</a> of public chargers in China are owned and operated by private companies. This makes the industry significantly profit-sensitive.</p> <p>The lack of EV owners makes the business case for building a charging pile in rural China quite weak. This chicken-and-egg dynamic, where low EV sales stop companies from investing in charging infrastructure and the lack of charging infrastructure stops people buying EVs, is unlikely to resolve itself naturally.</p> <h2 class="wp-block-heading" id="h-response-from-policymakers">Response from policymakers</h2> <p>One way to cut the Gordian knot is through increased government spending. At the central level, policymakers have been long on ambition and short on stimulus.</p> <p>This year’s <a href="https://zh.wikisource.org/wiki/%E4%B8%AD%E5%85%B1%E4%B8%AD%E5%A4%AE_%E5%9B%BD%E5%8A%A1%E9%99%A2%E5%85%B3%E4%BA%8E%E5%AD%A6%E4%B9%A0%E8%BF%90%E7%94%A8%E2%80%9C%E5%8D%83%E6%9D%91%E7%A4%BA%E8%8C%83%E3%80%81%E4%B8%87%E6%9D%91%E6%95%B4%E6%B2%BB%E2%80%9D%E5%B7%A5%E7%A8%8B%E7%BB%8F%E9%AA%8C%E6%9C%89%E5%8A%9B%E6%9C%89%E6%95%88%E6%8E%A8%E8%BF%9B%E4%B9%A1%E6%9D%91%E5%85%A8%E9%9D%A2%E6%8C%AF%E5%85%B4%E7%9A%84%E6%84%8F%E8%A7%81">Central Committee No. 1 Document</a> – an annual policy statement focusing on rural issues – identified rural EV charging infrastructure as a development priority <a href="https://mp.weixin.qq.com/s/22-mgC7j4cZXSV-15IQwtg">for the first time</a>. Yet state-owned enterprise’s are building a small and decreasing share of new public charging piles. The two primary public utilities involved in building charging stations – State Grid Corporation of China and China Southern Power Grid – saw their share drop from <a href="https://triviumchina.com/2023/06/27/finding-neverland-2/">nearly 15%</a> of public chargers in 2023 to <a href="https://mp.weixin.qq.com/s/LvdyKRC_vI1iHaMd8YQCiA">10%</a> in 2024.</p> <p>This aligns with central policymakers’ broader approach to China’s economic growth. At a World Economic Forum event in Dalian in late June, Premier Li Qiang <a href="https://www.ft.com/content/6f4079ea-e8fe-46c8-84b3-75aff56b7011">announced</a> that China was unlikely to turn to government spending to accelerate GDP.</p> <p>At the local level, officials have taken up the mantle of building out charging infrastructure. But their strategy is geared more towards incentivising private companies than doing it themselves.</p> <p>One example is Yunnan, an economically <a href="https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=http://www.acfic.org.cn/ztzlhz/ztdffz/ztdffz_zc/2022gslhj_yn/202307/P020230731511503755164.pdf&ved=2ahUKEwisxIyDl7KIAxVLj4kEHfV0ENoQFnoECBMQAw&usg=AOvVaw2wLmbByLZbu8Y1i8mBi3Aa">less-developed</a> province with a <a href="https://www.yn.gov.cn/yngk/gk/201904/t20190403_96251.html">large rural population</a>. EV market penetration rate was <a href="http://nyj.yn.gov.cn/zwgknew/ynnywj/zdzcwjjd/202312/t20231226_1427907.html">23%</a> in 2023, significantly lower than the national average. Late in that year, local leaders <a href="https://m.yunnan.cn/system/2023/12/28/032890944.shtml">pledged</a> to reach at least 60,000 public charging stations by the end of 2025, though <a href="https://mp.weixin.qq.com/s/LvdyKRC_vI1iHaMd8YQCiA">data</a> from June shows the number had already exceeded 59,000, revealing the modesty of that target. This indicates that Yunnan policymakers are not hopeful they can persuade the private sector to accelerate their efforts, and don’t have the capacity to do it themselves.</p> <p>Local governments in China are struggling with debt. New <a href="https://china.ucsd.edu/_files/2023-report_shih_local-government-debt-dynamics-in-china.pdf">estimates</a> from the University of San Diego put total local government debt in the range of CNY 90-110 trillion (USD 12.7-15.5 trillion), or between 75% and 91% of China’s GDP in 2022. Combs agrees with this analysis. “Spending on charging infrastructure might boost consumption in five years, but they need it to go up today,” he says, referencing consumption’s knock-on economic benefits.</p> <p>What seems more promising is collaboration between central and local government. In April, three central ministries announced a <a href="https://www.gov.cn/zhengce/202404/content_6948381.htm">pilot project</a> that aims to select 70 counties across 24 provinces and award them each up to USD 6.3 million to develop EV battery charging and swapping infrastructure. The central government will pay out at least 70% of the award money, with the rest coming from the relevant local government.</p> <p>If 70 counties are selected and they all receive the full award, this would be a significant step in subsidising rural charging infrastructure. But it isn’t yet clear what the total award amount will be in the end, and nothing will be paid out until the end of 2026 at the earliest. So the direct, short-term impact is likely to be minimal.</p> <p>It does however send a strong signal to the market that all levels of government are behind increasing rural EV consumption. The result may be that private-sector firms take the first steps in bolstering rural charging infrastructure.</p> <h2 class="wp-block-heading" id="h-how-the-private-sector-is-responding">How the private sector is responding</h2> <p>Felix Ye, senior supply chain manager at a large Chinese EV maker, says production and consumption factors do make it possible to increase rural EV market penetration. On the production side, Ye says, better “domestic supply chains and larger-scale manufacturing have lowered costs”. While on the demand side, “urban residents moving to rural areas have raised per capita GDP”. </p> <p>These changes are allowing EV makers like NIO and Huawei to emerge as another source for rural charger development.</p> <p>NIO, which I have <a href="https://www.linkedin.com/posts/chris-hankin-2b645a13b_hefei-and-nios-symbiotic-relationship-activity-7194335345428111363-Ihe7?utm_source=li_share&utm_content=feedcontent&utm_medium=g_dt_web&utm_campaign=copy">written about</a> before, has built a network of chargers and battery-swapping stations all across China. Its <a href="https://www.nio.cn/charger-map">ChargeMap</a> locates swapping stations nationwide and includes suggestions for how drivers can use its stations to take long road trips, as far as deep into Xinjiang. For its part, Huawei, which has recently <a href="https://www.cnn.com/2023/11/10/cars/china-huawei-new-ev-launch-intl-hnk/index.html">released</a> an EV, is building a network of fast-charging stations and has <a href="https://mp.weixin.qq.com/s/22-mgC7j4cZXSV-15IQwtg">pledged</a> to extend coverage to Chinese rural areas.</p> <p>For companies like NIO and Huawei, the goal is probably not to generate revenue through rural charging stations. They aim is to improve the user experience for their primarily urban consumers who want to travel throughout China. For rural EV consumers, the effect is the same.</p> <h2 class="wp-block-heading" id="h-crafting-the-right-incentive-scheme">Crafting the right incentive scheme</h2> <p>More charging infrastructure, coupled with financial incentives from local governments, could encourage people in rural China to purchase EVs. That in turn could improve the business case for other charging companies to build more infrastructure, potentially creating a virtuous cycle.</p> <p>Regardless of the specific contents of a successful incentive scheme, increasing EV sales in rural areas feels like a question of “when” not “if”. Rural EV consumption growth would represent progress towards so many high-level policy goals, from building out a first-class EV manufacturing industry, to rural revitalisation, decarbonisation, boosting consumer demand, and building a “moderately prosperous society”. The synergies are hard to miss.</p> <div class="has-social-placeholder has-content-area" data-url="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" data-title="A rural remedy for China’s EV slowdown" data-hashtags="" data-post-id="60050677"></div> </div> </div> </div> <footer class="entry-footer container"> <div class="row"> <div class="col-xs-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2"> </div> </div> <div class="row"> <div class="col-xs-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2 entry-footer__sharing"> <div class="sharing-links sharing-links--footer"> <ul> <li class="social sharing-links__parent" aria-label="Social sharing links"> <span>Share</span> <div class="social__links"> <div class="a2a_kit a2a_kit_size_ addtoany_list" data-a2a-url="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" data-a2a-title="A rural remedy for China’s EV slowdown"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fdialogue.earth%2Fen%2Fbusiness%2Fa-rural-remedy-for-chinas-ev-slowdown%2F&linkname=A%20rural%20remedy%20for%20China%E2%80%99s%20EV%20slowdown" title="Facebook" rel="nofollow noopener" target="_blank"><img src="/content/themes/dialogue-earth-theme/dist/images/addtoany-icons/facebook.svg" alt="Facebook"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fdialogue.earth%2Fen%2Fbusiness%2Fa-rural-remedy-for-chinas-ev-slowdown%2F&linkname=A%20rural%20remedy%20for%20China%E2%80%99s%20EV%20slowdown" title="Twitter" rel="nofollow noopener" target="_blank"><img src="/content/themes/dialogue-earth-theme/dist/images/addtoany-icons/twitter.svg" alt="Twitter"></a><a class="a2a_button_whatsapp" href="https://www.addtoany.com/add_to/whatsapp?linkurl=https%3A%2F%2Fdialogue.earth%2Fen%2Fbusiness%2Fa-rural-remedy-for-chinas-ev-slowdown%2F&linkname=A%20rural%20remedy%20for%20China%E2%80%99s%20EV%20slowdown" title="WhatsApp" rel="nofollow noopener" target="_blank"><img src="/content/themes/dialogue-earth-theme/dist/images/addtoany-icons/whatsapp.svg" alt="WhatsApp"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fdialogue.earth%2Fen%2Fbusiness%2Fa-rural-remedy-for-chinas-ev-slowdown%2F&linkname=A%20rural%20remedy%20for%20China%E2%80%99s%20EV%20slowdown" title="LinkedIn" rel="nofollow noopener" target="_blank"><img src="/content/themes/dialogue-earth-theme/dist/images/addtoany-icons/linkedin.svg" alt="LinkedIn"></a><a class="a2a_button_wechat" href="https://www.addtoany.com/add_to/wechat?linkurl=https%3A%2F%2Fdialogue.earth%2Fen%2Fbusiness%2Fa-rural-remedy-for-chinas-ev-slowdown%2F&linkname=A%20rural%20remedy%20for%20China%E2%80%99s%20EV%20slowdown" title="WeChat" rel="nofollow noopener" target="_blank"><img src="/content/themes/dialogue-earth-theme/dist/images/addtoany-icons/wechat.svg" alt="WeChat"></a></div><button class="close">×</button> <ul class="social__links__bottom"> <li class="social__links__email"><a href="/cdn-cgi/l/email-protection#68571b1d0a020d0b1c552b000d0b0348071d1c481c00011b48091a1c010b040d480706482b000106092c010904070f1d0d46060d1c4e0a070c1155001c1c181b5247470c010904070f1d0d460d091a1c00470d06470a1d1b01060d1b1b4709451a1d1a0904451a0d050d0c11450e071a450b000106091b450d1e451b04071f0c071f0647"></a></li> <li class="link click-to-clipboard" aria-label="Copy link to clipboard" data-copy="https://dialogue.earth/en/business/a-rural-remedy-for-chinas-ev-slowdown/" data-copied="Link copied to clipboard"> <div class="link__tooltip"> <span class="link__title">Copy link to page</span> </div> </li> </ul> </div> </li> <li class="creative-commons sharing-links__parent icon--cc" aria-label="Copyright information"> <span>Republish</span> <div class="creative-commons__tooltip"> <button class="close">×</button> <span class="creative-commons__tooltip__title"> Republish this article </span> <span class="creative-commons__tooltip__content"> <p>We encourage you to republish Dialogue Earth articles, online or in print, under the Creative Commons license. Please read our <a href="https://dialogue.earth/en/republishing/">republishing guidelines</a> to get started.</p> </span> </div> </li> </ul> </div> </div> </div> <div class="row entry-footer__author"> <div class="col-xs-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2 entry-footer__sharing"> <div class="post-meta"> <div class="post-meta__authors post-meta__authors--1"> <div class="post-meta__author"> <div> <p class="post-meta__name"> <a href="https://dialogue.earth/en/author/chrishankin/" class="author-name" itemprop="author" itemscope itemtype="https://schema.org/Person"> <span itemprop="name"> Chris Hankin </span> </a> </p> <div class="post-meta__bio small"> <div class="author-bio"> <p>Chris Hankin is an analyst at Coho Climate Advisors. 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https://dialogue.earth/content/uploads/2024/09/20240704_Internet-service-launch-in-Domingodo_Flickr_53836051340_ef2a35b90f_k-1-1024x683.jpg 1024w, https://dialogue.earth/content/uploads/2024/09/20240704_Internet-service-launch-in-Domingodo_Flickr_53836051340_ef2a35b90f_k-1-1400x934.jpg 1400w, ' media='(min-width: 768px)' sizes='(min-width: 1400px) 320px, (min-width: 1024px) 200px, (min-width: 768px) 50px, 50vw'></data-src> <data-src srcset='https://dialogue.earth/content/uploads/2024/09/20240704_Internet-service-launch-in-Domingodo_Flickr_53836051340_ef2a35b90f_k-1-375x250.jpg 375w, https://dialogue.earth/content/uploads/2024/09/20240704_Internet-service-launch-in-Domingodo_Flickr_53836051340_ef2a35b90f_k-1-750x500.jpg 750w, ' sizes='(min-width: 1400px) 320px, (min-width: 1024px) 200px, (min-width: 768px) 50px, 50vw'></data-src> <img class="lazy__placeholder" 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52.155C38.345 51.635 38.07 51.065 37.545 50.885L37.06 50.72L35.705 50.255V48.915C36.075 48.93 36.445 48.945 36.81 48.965C42.97 49.3 48.97 50.375 54.69 52.165C49.2 58.205 41.28 62.005 32.495 62.005L32.5 62Z" fill="#00A69C"></path></svg> </div> Forests </a> </li> <li class="hidden visible-md hidden-lg col-span-6 col-span-md-3 col-span-lg-2"></li> <li class="col-span-6 col-span-md-3 col-span-lg-2"> <a href="https://dialogue.earth/en/justice/" class="topic"> <div class="topic__icon"> <?xml version="1.0" encoding="UTF-8"?> <svg xmlns="http://www.w3.org/2000/svg" width="65" height="64" viewBox="0 0 65 64" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M64.5 32C64.5 49.6733 50.1733 64 32.5 64C14.8267 64 0.5 49.6733 0.5 32C0.5 14.3267 14.8267 0 32.5 0C50.1733 0 64.5 14.3267 64.5 32ZM62.5 32C62.5 15.4313 49.0687 2 32.5 2C15.9313 2 2.5 15.4313 2.5 32C2.5 37.0567 3.75105 41.8212 5.96052 46.0008C5.97362 46.0003 5.98678 46 6 46H42C42.5523 46 43 46.4477 43 47C43 47.5523 42.5523 48 42 48H7.11815C12.4324 56.4127 21.8136 62 32.5 62C39.2551 62 45.4886 59.7675 50.5031 56H27.5C26.9477 56 26.5 55.5523 26.5 55C26.5 54.4477 26.9477 54 27.5 54H52.8964C58.8034 48.521 62.5 40.6923 62.5 32ZM21.5 29V42C21.5 42.5523 21.0523 43 20.5 43C19.9477 43 19.5 42.5523 19.5 42V29C19.5 28.4477 19.9477 28 20.5 28C21.0523 28 21.5 28.4477 21.5 29ZM28.5 42V29C28.5 28.4477 28.0523 28 27.5 28C26.9477 28 26.5 28.4477 26.5 29V42C26.5 42.5523 26.9477 43 27.5 43C28.0523 43 28.5 42.5523 28.5 42ZM35.5 29V42C35.5 42.5523 35.0523 43 34.5 43C33.9477 43 33.5 42.5523 33.5 42V29C33.5 28.4477 33.9477 28 34.5 28C35.0523 28 35.5 28.4477 35.5 29ZM42.5 42V29C42.5 28.4477 42.0523 28 41.5 28C40.9477 28 40.5 28.4477 40.5 29V42C40.5 42.5523 40.9477 43 41.5 43C42.0523 43 42.5 42.5523 42.5 42ZM14.871 24.2226L30.9395 11.2226C31.3063 10.9258 31.8307 10.9258 32.1975 11.2226L48.266 24.2226C48.9987 24.8154 48.5795 26 47.637 26H15.5C14.5575 26 14.1383 24.8154 14.871 24.2226ZM44.8111 24L31.5685 13.2863L18.3259 24H44.8111Z" fill="#00A69C"></path></svg> </div> Justice </a> </li> <li class="col-span-6 col-span-md-3 col-span-lg-2"> <a href="https://dialogue.earth/en/water/" class="topic"> <div class="topic__icon"> <?xml version="1.0" encoding="UTF-8"?> <svg xmlns="http://www.w3.org/2000/svg" width="65" height="64" viewBox="0 0 65 64" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M32.5 64C14.855 64 0.5 49.645 0.5 32C0.5 14.355 14.855 0 32.5 0C50.145 0 64.5 14.355 64.5 32C64.5 49.645 50.145 64 32.5 64ZM32.5 2C15.96 2 2.5 15.46 2.5 32C2.5 35.0858 2.9685 38.0644 3.83808 40.8683L18.9549 36.36C20.6399 35.73 22.4799 35.5 24.2699 35.695L32.9299 36.635C33.5399 36.7 34.0999 37.02 34.4699 37.515C34.8449 38.015 34.9899 38.655 34.8799 39.275C34.2949 42.475 30.9449 43.41 29.2549 43.455H29.2299L29.2199 43.45H29.1599L21.9099 43.03C21.3599 43 20.9399 42.525 20.9699 41.975C21.0049 41.425 21.4699 40.995 22.0249 41.035L29.2249 41.455C29.5949 41.435 32.4849 41.21 32.9049 38.915C32.9249 38.815 32.8849 38.745 32.8599 38.71C32.8249 38.66 32.7749 38.63 32.7099 38.625L24.0499 37.685C22.5549 37.525 21.0249 37.715 19.6199 38.245C19.6031 38.2534 19.5829 38.2582 19.565 38.2625L19.5549 38.265L4.49438 42.7576C5.44329 45.219 6.70787 47.525 8.23822 49.6256L14.16 47.565C15.23 47.065 16.86 46.845 18.14 47.03C18.16 47.03 18.18 47.035 18.2 47.04L26.14 48.65C26.175 48.655 26.21 48.665 26.245 48.675C28.825 49.495 31.645 49.185 33.985 47.83L47.36 40.075C46.71 39.515 45.665 39.41 44.345 39.785L35.435 43.7C34.93 43.92 34.34 43.69 34.115 43.185C33.895 42.68 34.12 42.09 34.63 41.865L43.6 37.92L43.72 37.875C47.31 36.825 48.89 38.605 49.405 39.42C49.62 39.76 49.69 40.175 49.595 40.565C49.5 40.95 49.25 41.29 48.905 41.49L34.99 49.56C32.18 51.19 28.795 51.57 25.695 50.6L17.84 49.005C16.94 48.885 15.69 49.055 14.98 49.395L14.875 49.44L9.54467 51.2927C15.0525 57.8354 23.2998 62 32.5 62C49.04 62 62.5 48.54 62.5 32C62.5 15.46 49.04 2 32.5 2ZM32.0002 31.725C27.6802 31.725 24.1602 28.21 24.1602 23.885C24.1602 19.89 30.4802 11.37 31.2002 10.41C31.5802 9.91 32.4202 9.91 32.8002 10.41C33.5202 11.37 39.8402 19.89 39.8402 23.885C39.8402 28.205 36.3252 31.725 32.0002 31.725ZM32.0002 12.71C29.8502 15.73 26.1602 21.415 26.1602 23.89C26.1602 27.11 28.7802 29.73 32.0002 29.73C35.2202 29.73 37.8402 27.11 37.8402 23.89C37.8402 21.415 34.1552 15.73 32.0002 12.71ZM33.635 26.195C33.815 26.33 34.025 26.395 34.235 26.395C34.54 26.395 34.84 26.255 35.035 25.995C36.6 23.91 34.74 20.495 34.525 20.115C34.255 19.635 33.645 19.47 33.165 19.74C32.685 20.01 32.515 20.62 32.785 21.1C33.265 21.95 34.055 23.97 33.435 24.795C33.105 25.235 33.195 25.865 33.635 26.195Z" fill="#00A69C"></path></svg> </div> Water </a> </li> </ul> </div> </div> </article><!-- #post-60050677 --> </main> </div> </div><!-- #content --> </div><!-- #page --> <footer id="colophon" class="site-footer"> <div class="modal modal--subscribe" id="newsletterSignUpSource"> <div class="wrapper"> <div class="modal__header" style="background-image: none" > <span 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