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480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg> </span> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-4b354e4 elementor-widget elementor-widget-post-info" data-id="4b354e4" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-32e6d9d elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> <span class="elementor-post-info__item-prefix">By</span> TinyURL Marketing </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-188eb47 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>September 23, 2024</time> </span> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51219b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51219b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21ae649" data-id="21ae649" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4f21c0 elementor-widget elementor-widget-template" data-id="c4f21c0" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="3074" class="elementor elementor-3074 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-52255092 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52255092" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d92fb3" data-id="69d92fb3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ca42ef6 elementor-widget elementor-widget-breadcrumbs" data-id="6ca42ef6" data-element_type="widget" id="tu-breadcrumb" data-widget_type="breadcrumbs.default"> <div class="elementor-widget-container"> <p id="breadcrumbs"><span><span><a href="https://tinyurl.com/blog/">Blog</a></span> / <span><a href="https://tinyurl.com/blog/category/branding-content-strategy/">Branding & Content Strategy</a></span> / <span class="breadcrumb_last" aria-current="page">Content Marketing: What You Need to Know to Succeed</span></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="elementor-element elementor-element-36facd8 elementor-widget elementor-widget-progress-tracker" data-id="36facd8" data-element_type="widget" data-settings="{"direction":"ltr","relative_to":"post_content","sticky":"top","sticky_parent":"yes","sticky_offset_tablet":70,"sticky_offset_mobile":50,"type":"horizontal","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0}" data-widget_type="progress-tracker.default"> <div class="elementor-widget-container"> <div class="elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-"> <div class="current-progress"> <div class="current-progress-percentage"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3af5480 tu-post-content elementor-widget__width-initial elementor-widget elementor-widget-theme-post-content" data-id="3af5480" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p style="font-size:16px">Earning new leads is one of the biggest challenges your business can face in a saturated online environment. It’s hard to get your business noticed, hard to keep people’s attention, and harder still to convince them to take the leap for your products and services. For many businesses, content marketing is the solution.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Content marketing can be a great way to stand out and prove your worth to your target market. Free and creative content like articles, explainers, videos or podcasts do double duty by establishing your credibility, and entertaining your target market, which helps your brand and business stick in people’s memories, helping turn viewers into customers.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Content marketing is a big investment in time and creativity, but it’s an effort that can pay off in spades. Investing time and effort in free resources and content for your target market helps build trust, brand awareness and goodwill, which can be just that edge you need to turn viewers into customers signed up for trials, services, and other avenues to conversion.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">In this article we’ll take a tiny look at some of the important principles of content marketing, its pros and cons, and how to decide whether content marketing is right for you and your business.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>What is <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Content Marketing</mark>?</strong></h2> <p style="font-size:16px">Unlike other <a href="https://www.salesforce.com/products/guide/lead-gen/" target="_blank" rel="noopener" title="">lead generation</a> strategies, content marketing gives to prospective customers first, rather than asking for something right off the bat. It’s all about creating and sharing media that’s relevant and gives free value to your prospects, whether it’s entertaining, informative, or inspirational. Content can be anything, from videos, podcasts, to blog articles. If it’s got a marketing and business purpose, and can be read, watched, or listened to, then congratulations, you’re doing content marketing!</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2023/01/animation-building-site-content-marketing.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Content </mark>is King</h3> <p style="font-size:16px">Content marketing has grown in importance over the years, with <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noopener" title="">HubSpot</a> reporting that 82% of marketers actively using some form of content marketing, and 40% reporting that content marketing as a very important part of their overall marketing strategy. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The average internet user spends almost <a href="https://datareportal.com/reports/digital-2022-time-spent-with-connected-tech#:~:text=Internet%20time,the%20internet%20across%20all%20devices." target="_blank" rel="noopener" title="">7 hours a day online</a>, much of it consuming online content, and the amount of online video that people watch has on average, doubled since 2018. Making high quality content that’s relevant to your customers is a rife space to reach out to prospects in your target market. Longform content gives a chance to showcase your expertise and understanding of your customer’s needs, time to build rapport, and a stage to carefully build positive brand awareness while bypassing pesky ad-blocks and encouraging repeat engagement.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Value </mark>at the Center</h3> <p style="font-size:16px">At the center of content marketing is offering free value to your would be customers to build goodwill. If the word “free” trips you up, then think of it as investing in your community and customers. Videos, podcasts, and tutorials all build goodwill and positive associations through a variety of ways.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h4 class="wp-block-heading" style="font-size:16px"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">1. Build Trust</mark></h4> <p style="font-size:16px">Good content marketing transforms you from an impersonal brand to a welcome font of knowledge and entertainment. Content gives you more opportunities to connect and build rapport with customers than compared to more staid forms of marketing.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h4 class="wp-block-heading" style="font-size:16px"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">2. Prove Expertise</mark></h4> <p style="font-size:16px">Content marketing is also a means for you to strut your stuff when it comes to expertise. Tutorials, videos, and other content can showcase your understanding of the needs of your customers, and how your products and services are the perfect solutions to their problems.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h4 class="wp-block-heading" style="font-size:16px"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">3. Increase Brand Awareness</mark></h4> <p style="font-size:16px">Well-made and memorable content is a great way for your brand to stand out from the rest of the pack. Well-paced content gives you the opportunity to build rapport and play to the strengths of your brand and product, without having to go all in on with a hard and fast pitch.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2023/01/animation-stores-buyers-prefer-problem-solving.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">The Catch</mark>: It’s Easier Said than Done</strong></h2> <p style="font-size:16px">Content marketing is a powerful tool for building goodwill and brand awareness, but it’s also really difficult to get right. Creating worthwhile content takes serious work, requiring creativity, talent, and a genuine understanding of your market’s needs and wants.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading">Content Marketing Takes <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Creativity</mark> and<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color"> Talent</mark></h3> <p style="font-size:16px">The capital sin of content marketing is to be boring. You might need to be entertaining, or matter of fact, or practical, depending on the demographic and ideal customer you’re aiming for, but the one thing you can never afford to be is boring. Conceptualizing, producing and maintaining a steady stream of content needs a rare mix of dependable creativity, and if you can’t maintain that talent, it’s difficult to produce and maintain high quality content marketing.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Content Marketing Requires <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Time </mark>and <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Money</mark></h3> <p style="font-size:16px">Creating quality content takes time and resources, whether it’s spending a few days filming and editing tutorial videos, recording podcasts, or collaborating with guest writers or influencers. Creative talent also needs the right mix of tools and resources to make slick and polished content. It’s easy to tell if someone is cheaping out on their content marketing, and it’s not a good look for a business.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Content Marketing Relies on Your Market’s <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Needs </mark>and <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Wants</mark></h3> <p style="font-size:16px">Making content that draws in your target market requires a deep understanding of your customers’ needs and wants. You can dress up your presentations and videos and articles with slick production values, but if you don’t understand how your products and services solve the needs of your target market, then it’s impossible to craft content that’s relevant and appealing. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">All that said, content marketing is an increasingly important space worth competing in: around 40% of businesses rank it as a priority, which means your competitors are also trying to win your customers away by proving their worth through content.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2023/01/animation-people-discussing-charts-ideas.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>How to Know if Content Marketing <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Works for You</mark></strong></h2> <p style="font-size:16px">Not every business needs to invest in a blog, TikTok account, or podcast. As we’ve seen above, creating and maintaining an engaging content marketing strategy requires creative effort and talent.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">It makes more sense to invest in a content strategy if:</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">1. Your Business Can <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Solve a Lot of Different Problems</mark></h3> <p style="font-size:16px">Content marketing gives you the chance to dive into all the ways that your products and services can solve problems and make your customers’ lives easier. Articles, tutorials, and videos give you a chance to dive into the complexities of the problems that you solve, and give you a chance to show off what you can offer.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">2. Your Line of Work Can <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Inspire Diverse Conversations</mark></h3> <p style="font-size:16px">If you work in a complex field, or your products and services have a wide range of applications, then content marketing is ideal. Showcasing your breadth of expertise showcases your credibility, and can also educate your consumer about the market you operate in (and why they should choose you over the competition).</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">3. You Have a <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Solid Understanding of Your Market</mark> and Their Interests</h3> <p style="font-size:16px">Understanding your market, your customers, and their interests gives you the foundation you need to plan an effective content marketing campaign. Remember that content marketing is consumer-oriented: if you want to make an impact and see meaningful gains, then give your customers the tools, knowledge, and insights they need to reach their goals.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">4. You’re Really, Really <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Funny</mark></h3> <p style="font-size:16px">Humor is a great way to make a good impression on an audience. We mean it—just think of the funniest commercial you’ve ever seen and imagine the same people writing a blog or running a branded YouTube account. Being engaging is half the battle in content marketing, and a knack for entertaining readers and viewers goes a long way towards memorable content marketing.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">We only recommend this if you have a third party that can verify that your content is actually funny. The fact that comedy is deeply subjective is why we don’t suggest that just any business try this method out for themselves. Lots can go wrong and the wrong joke can land you in hot water, so be careful when playing with a playful brand voice.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2023/01/animation-users-engaging-helpful-media.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>How to <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Make Content Marketing Work</mark> for You</strong></h2> <p style="font-size:16px">If you’re starting off or already running a content marketing strategy, then there are a few things you can do to drive better results:</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Find the Right <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Voice </mark></h3> <p style="font-size:16px">Knowing your target market is critical because you need to find the right voice and type of content to connect with them. A casual, informal tone to your content might work well appealing to gamers, but may do less well for B2B content marketing aimed no-nonsense corporate officers. We recommend looking at how examples of successful communicators in your field (ex. influencers with large followings) and seeing if you can build a voice in a similar but unique way.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Offer Real <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Value </mark></h3> <p style="font-size:16px">If you want your content marketing to engage with potential customers, then you need to really offer value in your content, rather than tease them along with fluff. Creating knowledgeable articles, tutorials, blog posts or videos does double duty by building your bona fides and also pulling in engagement. If your content is a comprehensive and valuable reference, then a reader is more likely to make repeat views and share it with other people in your target market, building brand awareness and increasing the chance to make conversions.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Find the Right Moments to <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Pitch </mark></h3> <p style="font-size:16px">Content marketing that opens with a sales pitch instead of, say, useful information will hurt you more than it’ll help. Remember that you’re trying to build good will with your target market, so lead with the quality of your content. Go light on the hard sell and product placement at the beginning, and save your sales talk for after you’ve earned trust and established rapport. </p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Get Your <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Branding</mark> Right </h3> <p style="font-size:16px">When the time comes to make your pitch, make sure you’ve got everything right. Align your CTA with the tone of voice you’re already using, and make your pitch memorable. Remember that content marketing is just as much about brand awareness and staying in the top of mind as it is about generating quick sales. Be memorable, and be valuable to keep the door open for conversion and repeat engagement.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2023/01/animation-speaker-relating-interests-audience.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading">Track Your <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Metrics </mark></h3> <p style="font-size:16px">Because content marketing is resource and effort intensive, you have to make sure that you’re getting bang for your buck. Tracking your marketing metrics is doubly important when it comes to content marketing so that you can gauge whether your carefully crafted content is a hit or miss, and adjust accordingly. Pay close attention to which resources your customers keep returning to, and what kind of content is most successful in leading to conversions.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading">Content Marketing with <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">TinyURL</mark></h2> <p style="font-size:16px">If you’ve made it this far, here’s a little peek at the different ways that TinyURL can improve your content marketing:</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Branded, Trustworthy CTAs </mark></h3> <p style="font-size:16px">Branded and customized links do better at earning trust and communicating offers than ugly URLs dripping with alphanumeric strings. Shortened links are also easier to remember and blend better with your content. Which of the two (hypothetical) links would you rather click on?</p> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-text-align-center" style="font-size:16px">bluth.dev/may-fourth-promo</p> <p class="has-text-align-center" style="font-size:16px">or </p> <p class="has-text-align-center" style="font-size:16px">tinyurl.com/blahblahblahblahblah?</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Link Management and Analytics</mark></h3> <p style="font-size:16px">TinyURL’s dashboard is a great tool for link management and analytics. Content marketing depends on multiple channels to draw eyeballs to your content, and it can be confusing to track which channels, topics, and media are worth your marketing effort. TinyURL’s analytics dashboard lets you track your most important links (i.e. your CTAs), and then group them for easier monitoring and comparison. You don’t need to pop a blood vessel figuring out complicated web analytics tools, our streamlined dashboard puts all your important marketing stats right at your fingertips.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Campaign Optimization</mark></h3> <p style="font-size:16px">TinyURL’s link management tools make it easier for you to run A/B tests and other optimization experiments to discover that perfect blend of content and design. Simply set up two or more TinyURLs linking to the same destination, and see which channels earn you more traffic.</p> <div style="height:48px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Conclusion</mark></strong></h2> <p style="font-size:16px">Content marketing is ideal for reaching out to increasingly media-savvy audiences that are easily turned off by more traditional marketing methods. While it demands a certain level of talent and resources to pull off well, the potential rewards in building brand awareness, credibility, and continuing positive engagement with your target market means content marketing should, more likely than not, be a part of your digital marketing toolset.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">TinyURL gives marketers a trusted link shortening platform for creating elegant, branded URLs to go with your content marketing, as well as a simple but powerful analytics dashboard that puts all the important marketing metrics at your fingertips. Check out how TinyURL’s features can help your content marketing with <a href="https://tinyurl.com/app/branded" target="_blank" rel="noopener" title="">branded links</a>, <a href="https://tinyurl.com/app/link-management" target="_blank" rel="noopener" title="">link management</a>, and campaign monitoring & analytics, and sign up for a <a href="https://tinyurl.com/app/pricing" target="_blank" rel="noopener" title="">free trial or premium subscription</a> today.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3397e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3397e0b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63ef862" data-id="63ef862" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-e28073d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e28073d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fdf17a3" data-id="fdf17a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9e3296 elementor-widget elementor-widget-heading" data-id="e9e3296" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Explore More Articles</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 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email open rates to scoring more conversions.</p> </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/email-segmentation/" aria-label="Read more about Email Segmentation: Definition, Importance, and Top Strategies" tabindex="-1" > Learn More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3780 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics-performance-insights tag-site-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/website-metrics/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" width="2560" height="1063" src="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1.webp" class="attachment-full size-full wp-image-3319" alt="" decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog14-Image-1-scaled-1.webp 2560w, 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By tracking and analyzing </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/website-metrics/" aria-label="Read more about 28 Website Metrics to Track and Optimize for Online Success [2024]" tabindex="-1" > Learn More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3782 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-channels-strategies tag-email-marketing"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/how-to-avoid-spam-filters/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" width="1920" height="797" src="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11.webp" class="attachment-full size-full wp-image-3304" alt="" decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11.webp 1920w, https://tinyurl.com/blog/wp-content/uploads/2022/10/Blog11-300x125.webp 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</div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2724da elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2724da" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5587e15" data-id="5587e15" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8778f22 elementor-hidden-mobile elementor-widget elementor-widget-heading" data-id="8778f22" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Explore More Topics</h2> </div> </div> <div class="elementor-element 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<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9dc87a" data-id="3c9dc87a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-633de0bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="633de0bb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71bc374f" data-id="71bc374f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a1eae13 elementor-widget elementor-widget-heading" data-id="2a1eae13" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Ready for shorter, smarter links?</h3> </div> </div> <div class="elementor-element elementor-element-30627ef4 elementor-widget elementor-widget-text-editor" data-id="30627ef4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Transform a long link into a short, trackable one using our platform. Create a free account or subscribe to one of the paid plans.</p> </div> </div> <div class="elementor-element elementor-element-347ae9c elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="347ae9c" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="View Plans" data-severity="white" data-is-outlined="" data-is-disabled="" data-is-block="" data-size="large" data-icon-class="" data-icon-position="end" data-link="https://tinyurl.com/app/pricing" > </div> </div> </div> <div class="elementor-element elementor-element-c867c09 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="c867c09" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Create Free 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