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data-astro-cid-hce2qfco>Hedge Fund</h1> </div> <section class="c-sec mt-0 mb-40 md-mb-64" data-astro-cid-udiqpr5l> <h2 class="sectionTitle" data-astro-cid-udiqpr5l data-astro-cid-75qh7jyy>Targeted Research Enables Hedge Fund to Uncover Advertising Trends in Social Media Industry</h2> <p class="c-text mt-24 md-mt-20" data-astro-cid-udiqpr5l> A San Francisco-based Hedge Fund wanted to look more deeply into the drivers behind the revenue trends at a social media firm. They looked to VISASQ/COLEMAN to conduct research into the social media company’s sales and marketing strategies. </p> <section class="c-sec --sub" data-astro-cid-udiqpr5l> <h2 class="sectionTitle hasLine" data-astro-cid-udiqpr5l data-astro-cid-75qh7jyy>The Challenge</h2> <h3 class="sectionTitle2 mt-20 md-mt-40 mb-24 md-mb-20 fz-18 md-fz-24" class="mt-20 md-mt-40 mb-24 md-mb-20 fz-18 md-fz-24" data-astro-cid-udiqpr5l data-astro-cid-nmmx72ex>The Need for Expert Knowledge</h3> <p class="c-text mt-24 md-mt-20" data-astro-cid-udiqpr5l> James is an investment analyst for a hedge fund based in San Francisco that manages over $3 billion in assets. In this capacity, he is responsible for identifying investment opportunities, as well as conducting much of the due diligence and research. Because the firm holds stocks longer than other hedge funds, James spends considerable time researching his sector prior to making each investment decision. </p> <p class="c-text" data-astro-cid-udiqpr5l> The depth of market information James requires had been getting harder to uncover online or through sell-side research. In order to make informed investment decisions, he needed a fast and reliable source of information about industries and companies that are not well covered in secondary market research. </p> <p class="c-text" data-astro-cid-udiqpr5l> In his pursuit to uncover unique and timely information, James decided to partner with VISASQ/COLEMAN. Ali was designated as the Client Manager for James’ firm, and worked directly with him to develop a complete understanding of his research process and requirements. This enabled her to provide tailored service addressing his specific research preferences and compliance requirements. </p> <p class="c-text" data-astro-cid-udiqpr5l> In a recent project, James needed to evaluate a social media company’s advertising and marketing strategies, as well as broader advertising trends in that industry. A key data point for this project was understanding how to calculate Marketing ROI, which can be difficult to determine. </p> <blockquote class="blockquote mt-40 md-mt-64" class="mt-40 md-mt-64" data-astro-cid-udiqpr5l data-astro-cid-ns2o5wg3> <p data-astro-cid-ns2o5wg3>There’s no way I could understand the industry as well as those who have worked in it for years and years. Being connected to those people who can answer specific questions is imperative to my research process.</p> <footer data-astro-cid-ns2o5wg3>—James, Investment Analyst for a Hedge Fund</footer> </blockquote> </section> <section class="c-sec --sub" data-astro-cid-udiqpr5l> <h2 class="sectionTitle hasLine" data-astro-cid-udiqpr5l data-astro-cid-75qh7jyy>The Solution</h2> <h3 class="sectionTitle2 mt-20 md-mt-40 mb-24 md-mb-20 fz-18 md-fz-24" class="mt-20 md-mt-40 mb-24 md-mb-20 fz-18 md-fz-24" data-astro-cid-udiqpr5l data-astro-cid-nmmx72ex>Tailored Research and Relationship Management</h3> <p class="c-text mt-24 md-mt-20" data-astro-cid-udiqpr5l> James requires several experts for each project, and his firm maintains specific compliance criteria that must be upheld for every call. In order to meet these requirements, Ali and her team consistently deliver at least five relevant individuals that can help James understand industry dynamics and test his investment assumptions. VISASQ/COLEMAN also has an entire team dedicated to helping James and his firm manage compliance requirements. </p> <p class="c-text" data-astro-cid-udiqpr5l> Ali connected James with seven qualified advertising experts working in the target industry. Her team took care to qualify each expert over the phone to verify their relevance and qualifications, and to make sure they meet James’ compliance requirements. </p> <p class="c-text" data-astro-cid-udiqpr5l> VISASQ/COLEMAN’s Scheduling team then quickly arranged 1-on-1 Consultations from which James acquired the knowledge and insights necessary to understand the social media company’s strategy and effectiveness as a marketing channel. Based on these consultation calls, James confidently moved forward with his investment. </p> <blockquote class="blockquote mt-40 md-mt-64" class="mt-40 md-mt-64" data-astro-cid-udiqpr5l data-astro-cid-ns2o5wg3> <p data-astro-cid-ns2o5wg3>VISASQ/COLEMAN’s Client Managers understand our clients’ needs on a higher level than simple customer service. We make a point to proactively reach out to help clients with new projects. This ensures that their research runs as seamlessly as possible.</p> <footer data-astro-cid-ns2o5wg3>—Ali, VISASQ/COLEMAN Client Manager</footer> </blockquote> </section> <section class="c-sec --sub" data-astro-cid-udiqpr5l> <h2 class="sectionTitle hasLine" data-astro-cid-udiqpr5l data-astro-cid-75qh7jyy>The Results</h2> <h3 class="sectionTitle2 mt-20 md-mt-40 mb-24 md-mb-20 fz-18 md-fz-24" class="mt-20 md-mt-40 mb-24 md-mb-20 fz-18 md-fz-24" data-astro-cid-udiqpr5l data-astro-cid-nmmx72ex>Unprecedented Access to a Global Network of Experts</h3> <p class="c-text mt-24 md-mt-20" data-astro-cid-udiqpr5l> By partnering with VISASQ/COLEMAN, James has gained even greater confidence in his investment decisions. He quickly realized the value VISASQ/COLEMAN brought to his process, not only in the breadth of their network but in their engagement and fulfillment processes as well. </p> <p class="c-text" data-astro-cid-udiqpr5l> At VISASQ/COLEMAN, our proactive and well-trained teams of client managers, researchers, recruiters, compliance officers and schedulers work together to connect James with industry leaders who can provide him with current market information. </p> <p class="c-text" data-astro-cid-udiqpr5l> In addition to arranging expert consultations, VISASQ/COLEMAN offers a full suite of services to help James remain informed about emerging trends in his target industries. VISASQ/COLEMAN helps James stay informed about the most important market-moving activity, with regular conference calls across all verticals, and tracking services that follow industry trends over time and alert him to major shifts. </p> <blockquote class="blockquote mt-40 md-mt-64" class="mt-40 md-mt-64" data-astro-cid-udiqpr5l data-astro-cid-ns2o5wg3> <p data-astro-cid-ns2o5wg3>VISASQ/COLEMAN’s team helps me find experts who are intimately familiar with all of the different industries and companies that I research.</p> <footer data-astro-cid-ns2o5wg3>—James, Investment Analyst for a Hedge Fund</footer> </blockquote> </section> <div class="c-btn-wrap mt-40 md-mt-64" data-astro-cid-udiqpr5l> <a class="buttonIcon is-white" href="/clients/case-studies" target="_self" data-astro-cid-2mylb2ee> <span class="inner" data-astro-cid-2mylb2ee>Back to Case Studies</span> </a> </div> </section> <div class="cv" data-astro-cid-uxg4emax> <div class="title" data-astro-cid-uxg4emax> <span 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