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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><title data-next-head="">Top Use Cases for Interactive Demo Account Engagement Data </title><meta name="description" content=" Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself." data-next-head=""/><meta property="og:title" content="Top Use Cases for Interactive Demo Account Engagement Data " data-next-head=""/><meta property="og:description" content=" Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. 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In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself.","headline":"Top Use Cases for Interactive Demo Account Engagement Data ","inLanguage":"en","url":"https://www.navattic.com/blog/interactive-demo-engagement-data","name":"Top Use Cases for Interactive Demo Account Engagement Data ","mainEntityOfPage":"https://www.navattic.com/blog/interactive-demo-engagement-data"}</script><script id="schema-org-breadcrumb" type="application/ld+json" data-next-head="">{"@context":"http://schema.org","@type":"BreadcrumbList","description":"Breadcrumbs list","name":"Breadcrumbs","itemListElement":[{"@type":"ListItem","item":{"@id":"https://www.navattic.com","name":"Homepage"},"position":1},{"@type":"ListItem","item":{"@id":"https://www.navattic.com/blog","name":"Blog"},"position":2},{"@type":"ListItem","item":{"@id":"https://www.navattic.com/blog/interactive-demo-engagement-data","name":"Top Use Cases for Interactive Demo Account Engagement Data "},"position":3}]}</script><meta property="og:url" content="https://www.navattic.com/blog/interactive-demo-engagement-data" data-next-head=""/><meta property="og:type" content="article" data-next-head=""/><meta property="og:title" content="Top Use Cases for Interactive Demo Account Engagement Data " data-next-head=""/><meta property="og:description" content=" Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself." data-next-head=""/><meta property="og:image" content="https://www.navattic.com/img/opengraph-image.png" data-next-head=""/><meta property="og:site_name" content="Navattic" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:creator" content="navattic" data-next-head=""/><meta name="twitter:title" content="Top Use Cases for Interactive Demo Account Engagement Data " data-next-head=""/><meta name="twitter:description" content=" Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. 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self-center size-4"><use href="/icons/sprite.svg#menu"></use></svg></button></div></div></div></div></div></header></div><main class="overflow-x-clip relative -mt-[80px] pt-[80px]"><div class="max-w-6xl mx-auto px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><section class="mt-20 pb-5 lg:pb-2"><div class="text-sm font-medium flex items-center gap-2"><a class="text-gray-500 font-normal hover:text-gray-800" href="/blog">Article</a><span class="text-sm text-gray-500 font-normal">/</span><a href="/blog/category/features"><span class="text-sm font-medium text-gray-800">Features + Integrations </span></a></div></section><h1 class="text-4xl md:leading-tight font-medium text-gray-800">Top Use Cases for Interactive Demo Account Engagement Data </h1><div class="mt-4 mb-3 flex items-center text-base"><div class="my-2 flex items-center gap-2 text-sm"><div class="hidden sm:flex items-center gap-2"><div class="flex-shrink-0 group block"><div class="flex items-center"><div class="flex gap-1"><div class="border border-gray-300 rounded-full overflow-hidden"><img alt="Natalie Marcotullio" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="block size-8" style="color:transparent;margin-bottom:0" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format"/></div></div><div class="ml-3 text-sm font-normal text-gray-700"><span>Natalie Marcotullio</span></div></div></div><div class="bg-gray-300 w-px h-4"></div></div><div class="text-gray-600 font-normal">6<!-- --> min read</div><div class="bg-gray-300 w-px h-4"></div><span class="text-gray-600"><div class="flex font-normal"><time class="block" dateTime="2023-11-03T13:53:00.000Z">Nov 3, 2023</time></div></span></div></div><div class="mt-10 lg:flex justify-between"><div class="max-w-2xl pb-32"><div class="max-w-5xl mx-auto markdown_markdown__QQQsG"><p>Interactive demos have a number of use cases, from educating and converting prospects to solidifying sales call takeaways to enabling existing customers and partners.</p><p>But there’s another valuable use case that may not immediately come to mind: capitalizing on the data interactive demos generate.</p><p>Several customers recently shared that they use <a href="/blog/interactive-demo-data">Navattic interactive demo data</a> for account qualification and prioritization — just like they would intent data.</p><p>And that prompted us to ask how else customers could use Navattic account-based engagement data. In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself.</p><a href="#What-is-Account-Based-Engagement-Data" class="!no-underline"><div class="anchor scroll-mt-20" id="What-is-Account-Based-Engagement-Data"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span>What is Account-Based Engagement Data</h2></a><p>Interactive demo data tracks which prospects or accounts engage with your demo (through form fills or account enrichment) and how they interact with it (clicks, steps reached).</p><p>This combination of user and behavior data can inform how qualified an account is and help sales teams prioritize their outreach.</p><a href="#Top-Use-Cases-for-Demo-Engagement-Data" class="!no-underline"><div class="anchor scroll-mt-20" id="Top-Use-Cases-for-Demo-Engagement-Data"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span>Top Use Cases for Demo Engagement Data</h2></a><p>In our customer research, we came across some unique ways to leverage interactive demo data, from SDR outreach to account targeting and prioritization.</p><h3>SDR outreach</h3><p>The most common use case we heard on calls was using interactive demo data to help SDRs prioritize their accounts or expand the number of leads they’re getting.</p><p><strong>Prioritize</strong> when your team has too many inbound leads to sort through and doesn’t want to waste SDR’s time with low-intent accounts.</p><p><strong>Expand </strong>when you’re hiring new folks and notice your old lead lists are too dry to hand over to new reps. Accounts that run through interactive demos can be excellent warm leads — they’ve already expressed interest in your product.</p><h4>How to set it up</h4><p><strong>If you have an ungated demo:</strong></p><ol><li>Export account-level information from Navattic</li><li>Import that data into your CRM</li><li>Create a “top accounts” list in your CRM based on firmographic data that matches your ICP</li><li>Export your top account list and send it to SDRs</li></ol><p><strong>If you have a gated demo:</strong></p><p><em>And you have a CRM:</em></p><ol><li>Integrate with <a href="/integrations">Hubspot, Salesforce, or Marketo</a></li><li>Create a list in your CRM of the top accounts based on firmographic data that matches your ICP</li><li>Export your top account list and send it to SDRs</li></ol><p><em>And you don’t have a CRM:</em></p><ol><li>Export account data from Navattic directly</li><li>Remove existing customers or opportunities</li><li>Have a member of your Ops team manually assign those accounts to SDRs</li></ol><p><strong>Tip: </strong>Tell your SDRs to check what features each prospect or company explored in your interactive demo and tailor their message to the values of that particular feature or use case.</p><h3>Account tiering and prioritization</h3><p>Interactive demo data can help you refine your ideal customer profile or determine which new territories or industries to go after. Again, you can use tiering to prioritize or expand your account lists.</p><p><strong>Prioritize</strong> if you’re still trying to figure out what your ICP is. With the slow B2B sales cycle, developing an ICP based on sales demo-booked leads can take a long time. Interactive demos, on the other hand, allow you to quickly see what industries, companies, roles, or verticals are most interested in your product.</p><p><strong>Expand</strong> if you’re hoping to expand to new territories or industries. An influx of interactive demos from a particular type of person or company can be a promising leading indicator of a fruitful market.</p><h4>How to set it up</h4><ol><li>Create a list of the most engaged accounts going through your interactive demo in your CRM or by exporting a list out of Navattic</li><li>Look for commonalities among those companies. Examples could be location, industry, size, or job titles.</li></ol><p><strong>Tip:</strong> You can’t identify commonalities if you don’t have enough data. To get the kind of insights you need, consider placing your demo in a prominent spot on your website to encourage more prospects to try your interactive demo.</p><h3>Ad budgeting</h3><p>LinkedIn and Google Ads are incredibly expensive, so you want to make sure you’re serving them up to actual buyers. Interactive demo data can tell you which companies are actively thinking about or familiar with your software. As with the other use cases, ad budgeting based on interactive demo data can help you hone or amplify your ad strategy.</p><p><strong>Prioritize</strong> if you’re tight on budget and can only afford to serve ads to companies that are: (1) in your ICP and (2) interested in your product (i.e., have been through your interactive product demo).</p><p><strong>Expand</strong> by creating retargeting campaigns designed to convert companies who have gone through your product demo already. Send them a special offer to get them to convert or display a new CTA on other pages they visit.</p><h4>How to set it up</h4><ol><li>Create an audience list in your CRM, including all accounts that viewed your interactive demo</li><li>Add ICP firmographic data, like industry, size, and location</li><li>Send these audiences directly to LinkedIn or use a platform like <a href="https://6sense.com/" rel="noopener">6Sense</a> or <a href="https://metadata.io/" rel="noopener">Metadata</a> to narrow your targets even further</li></ol><p><strong>Tip: </strong>Don’t forget to personalize your ad campaigns. Create different audiences and ad creative according to the interactive demos accounts have gone through to continue highlighting the value prop(s) they care most about.</p><p>With enough interactive demo data, you can craft a well-defined ICP, drive sales productivity, and elevate your GTM strategy. To boost your interactive demo user count and beef up your demo data:</p><ul><li><a href="/blog/creative-ways-to-use-interactive-demos">6 Quick Creative Ways to Use Interactive Demos</a></li><li><a href="/blog/interactive-demo-copywriting-tips">High Converting Interactive Demos Tips from a Copywriting Expert</a></li><li><a href="/blog/product-demos-ads">Ad Best Practices for Product Demos</a></li></ul></div><div class="mt-12"><div class="text-gray-600 text-sm mb-5">Share</div><div class="flex gap-x-4"><a href="https://twitter.com/intent/tweet?url=https://navattic.com/blog/interactive-demo-engagement-data" target="_blank" aria-label="Share on X" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#twitter-x"></use></svg></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://navattic.com/blog/interactive-demo-engagement-data" target="_blank" aria-label="Share on LinkedIn" rel="noopener 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mb-4 font-medium text-sm">In this <!-- -->article</div><ol class="grid gap-5"><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">What is Account-Based Engagement Data</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">Top Use Cases for Demo Engagement Data</span></li></ol></div><div class="bg-gray-100 rounded-lg p-6"><h2 class="text-lg font-semibold mb-3">Ready to get started with interactive demos?</h2><div class="relative"><img src="/img/screenshots/home-landing.png" class="rounded-md max-w-[280px] border"/><div class="absolute bottom-0 left-0 w-full h-32 bg-gradient-to-t from-gray-100 to-transparent rounded-md"></div></div><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a></div><div class="w-auto"><div class="text-sm pb-2 mb-4 font-medium"> Related posts </div><div class="flex flex-col gap-4"><a href="/blog/interactive-demo-enterprise"><div class="group mt-2"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden 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font-medium group-hover:text-gray-800">Should You Gate or Ungate Your Interactive Demo? </div></div></a></div></div></div></aside></div></div></div><div class="relative size-full bg-gray-50"><div class="z-10 relative pb-16 pt-20 text-center sm:py-24"><div class="px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="group/item relative p-8 lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white/90 flex flex-col items-center" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><hgroup class="flex flex-col items-center"><h3 class="mt-6 text-gray-900 text-4xl">Build demos<br/>that<span class="text-gray-600"> delight.</span></h3></hgroup><div class="mt-8 mb-4 flex justify-center gap-3"><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed 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