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href="/images/2018/favicon/icon.ico"> <meta name="author" content="日経クロストレンド"> <meta name="keywords" content="新ビジネス,新市場創造"> <meta name="description" content="FT（非代替性トークン）活用の風向きが大きく変わった。企業が自社のビジネスに生かそうという新たな取り組みが目立っている。NFTは、改ざんが難しく、唯一無二の価値を持つデジタルデータ。購入者が2次流通市場で売却しても権利者に販売額の一定割合を支払うロイヤルティーを設定できる上、所有者に追加でコンテンツを配布できる。こうした優れた技術がマーケティング武器になると見て、先進企業が新たな事業モデルの構築を進めている。"> <meta name="theme-color" content="#ffffff"> <meta property="og:title" content="NFTはマーケの強力な武器になる　先進企業が進めるビジネス活用"> <meta property="og:description" content="FT（非代替性トークン）活用の風向きが大きく変わった。企業が自社のビジネスに生かそうという新たな取り組みが目立っている。NFTは、改ざんが難しく、唯一無二の価値を持つデジタルデータ。購入者が2次流通市場で売却しても権利者に販売額の一定割合を支払うロイヤルティーを設定できる上、所有者に追加でコンテンツを配布できる。こうした優れた技術がマーケティング武器になると見て、先進企業が新たな事業モデルの構築を進めている。"> <meta property="og:type" content="article"> <meta property="og:url" content="https://xtrend.nikkei.com/atcl/contents/18/00926/00001/"> <meta property="og:image" content="https://xtrend.nikkei.com/atcl/contents/18/00926/00001/nxr_m.jpg"> <meta property="og:site_name" 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<div class="bpimage_image"><img src="/images/2021/common/loading_1_1.gif" width="600" height="180" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00926/00001/spe_nft_1.jpg?__scale=w:600,h:180&_sh=0910aa0870" alt="マーケを変えるNFTの破壊力第1回" class="lazyload"></div> </div> </div></a> </span> <p class="clearBoth"></p>  <p class="bplead">NFT（非代替性トークン）活用の風向きが大きく変わった。企業が自社ビジネスに生かそうとの取り組みが目立っている。NFTは改ざんが難しく、唯一無二の価値を持つデジタルデータ。購入者が2次流通市場で売却しても権利者に販売額の一定割合を支払う設定ができるほか、保有者に追加でコンテンツを配布できるといった特長を持つ。この優れた技術がマーケティングの武器になると見て、先進企業が新たな事業モデルの構築を進めている。</p> <div class="bpbox_center"><div class="bpimage_center" style="width:480px"> <div class="bpimage_image"><a href="/atcl/contents/18/00926/00001/?SS=imgview&FD=1422774646" target="_blank"><img src="/images/2021/common/loading_1_1.gif" width="480" height="311" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00926/00001/03.jpg?__scale=w:480,h:311&_sh=05d010750d" alt="NFTプラットフォーム「DOSI（ドシ）」について告知するLINE Xenesisのホームページ。DOSIは24年1月にリニューアルする" class="lazyload"></a></div> <div class="bpimage_caption">NFTプラットフォーム「DOSI（ドシ）」について告知するLINE Xenesisのホームページ。DOSIは24年1月にリニューアルする</div><div class="bpimage_click"><a href="/atcl/contents/18/00926/00001/?SS=imgview&FD=1422774646" target="_blank">［画像のクリックで拡大表示］</a></div> </div> </div> <p>　NFTを取り巻く環境は大きく動き出している。LINEヤフーグループのLINE Xenesis（東京・品川）が、2022年4月から運営してきたNFTマーケットプレイスである「LINE NFT」などのNFT関連サービスをグローバルのNFTプラットフォーム「DOSI（ドシ）」に統合する。現在のサービスを24年1月5日から順次終了し、同1月10日から新たなサービスに移行する。</p>  <p>　DOSIはグループ会社の米LINE NEXTが22年9月からベータ版の提供を始めた。DOSIのサービス提供エリアは世界180の国と地域で、5つの言語に対応している。スポーツやアーティスト関連のNFTを扱い、個人間取引ができるサービスなどもある。</p> <p>　これまでLINE NFTを活用してきた企業は国内のみならず、グローバルにNFT戦略を進めやすくなる。もともとNFTはブロックチェーン（分散型台帳）を使った技術で、デジタルアートや企業のIP（知的財産）をグローバルに展開できる利点がある。LINEヤフーのNFTのプラットフォームが新DOSIに統合されることで、こうしたグローバル展開の追い風になる可能性がある。</p> <div class="bpbox_center"><div class="bpimage_center" style="width:300px"> <div class="bpimage_image"><a href="/atcl/contents/18/00926/00001/?SS=imgview&FD=-1267164948" target="_blank"><img src="/images/2021/common/loading_1_1.gif" width="300" height="426" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00926/00001/1127_coverobi.jpg?__scale=w:300,h:426&_sh=0d50700c40" alt="23年12月25日発売「いまNFTでできること　『Web3ビジネス』を成功に導く30の事例」（吾妻拓、橋本史郎著、税込み2420円）" class="lazyload"></a></div> <div class="bpimage_caption">23年12月25日発売「いまNFTでできること　『Web3ビジネス』を成功に導く30の事例」（吾妻拓、橋本史郎著、税込み2420円）</div><div class="bpimage_click"><a href="/atcl/contents/18/00926/00001/?SS=imgview&FD=-1267164948" target="_blank">［画像のクリックで拡大表示］</a></div> </div> </div> <h4>NFTはマーケティングの新たな武器になる</h4> <p>　こうしてビジネス利用の環境が整うNFT。マーケティング領域での活用も大きく進んでいる。NFTはNFT保有者に追加でコンテンツを配布できるため、追加プロモーションなどでの効果が期待できるからだ。</p> <p>　そのため様々な業界でマーケティング活用が進んでいる。FMラジオ局のJ－WAVE（東京・港）は23年5月、アプリなどを通じて月に50時間以上 J－WAVEの放送を聴くとNFTのデジタルステッカーがもらえるサービスを始めた。NFTを持っている人をロイヤルティーの高いリスナーとして、追加施策の対象とするマーケティングも視野に入れる。</p> <p>　ポイントサービス「Ponta（ポンタ）」を運営するロイヤリティマーケティング（東京・渋谷）は、ブロックチェーン事業のプレイシンク（東京・新宿）と独自のブロックチェーンを開発してNFTのマーケティング施策を進めようとしている。ポイントサービスとの連携も視野に入れながら、NFTの利用環境を構築する。</p> <p>　イベントなどの来場者へノベルティーのようにNFTを配り、マーケティングに使おうとの動きも広がる。NFTは自社でのID管理が不要。会員登録してもらうより簡単なマーケティングツールとしてNFTを利用するケースも増えている。</p> <div class="article-cmn-paywall false"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMovAnc(1))" 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src="/_cp/18/00128/book_re.jpg" width="150" alt="「いまNFTでできること　『Web3ビジネス』を成功に導く30の事例」"></div> </div>  <p> <b>「いまNFTでできること　『Web3ビジネス』を成功に導く30の事例」発刊</b><br> <span class="fontSizeS"> いま国内で、NFTのビジネス活用が急拡大しています。ANAやKDDI、サントリーといった大企業もWeb3、NFTのビジネス活用を進めており、マーケティング施策を展開する企業も目立ち始めました。本書では、NFTのビジネス活用を正面から徹底取材しました。Web3の時代に向けて、企業はNFTどう活用すべきなのか。「いま、NFTでできることとは？」――本書はそんな疑問への答えを導き出すビジネスパーソン必読の事例集です。<br> <br> <b>書名：「いまNFTでできること　『Web3ビジネス』を成功に導く30の事例」（日経BP）</b><br> <b>著者：</b>吾妻拓、橋本史郎<br> <b>定価：</b>2420円（税込み）<br> <b>総ページ数：</b>264ページ<br> <b>発売日：</b>2023年12月25日<br> <b>■ <a href="https://www.amazon.co.jp/dp/4296204025" target="_blank" rel="noopener">Amazonで購入する</a></b> </span> </p>  </div> </section> <section class="l-col-section-main"> <div class="article-series-box"> <div class="article-series is-prev"> </div> <div class="article-series is-next"> <a href="/atcl/contents/18/00926/00002/?i_cid=nbpnxr_child" class="article-series-link"> <span class="article-series-badge">第2回</span> <span 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NFTはマーケの強力な武器になる 先進企業が進めるビジネス活用：日経クロストレンド

NFTはマーケの強力な武器になる　先進企業が進めるビジネス活用：日経クロストレンド