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<!DOCTYPE html> <html class="avada-html-layout-wide avada-html-header-position-top" lang="en-US" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://blog.alexa.com/featured-snippets-in-search/","20210420045108","https://web.archive.org/","web","/_static/", "1618894268"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/>  <script data-cfasync="false" data-pagespeed-no-defer>//<![CDATA[ var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || []; var gtm4wp_scrollerscript_debugmode = false; var gtm4wp_scrollerscript_callbacktime = 100; var gtm4wp_scrollerscript_readerlocation = 150; var gtm4wp_scrollerscript_contentelementid = "content"; var gtm4wp_scrollerscript_scannertime = 60; //]]> </script>   <title>How to Optimize Your Content for Featured Snippets in Search - Alexa Blog</title> <meta name="description" content="Showing up as featured snippets in search can drastically increase your click-through-rates. 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</div> <div class="fusion-clearfix"></div> </header> <div id="sliders-container"> </div> <div class="avada-page-titlebar-wrapper"> <div class="fusion-page-title-bar fusion-page-title-bar-none fusion-page-title-bar-left"> <div class="fusion-page-title-row"> <div class="fusion-page-title-wrapper"> <div class="fusion-page-title-captions"> </div> <div class="fusion-page-title-secondary"> <div class="fusion-breadcrumbs"><span class="fusion-breadcrumb-item"><a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/" class="fusion-breadcrumb-link"><span>Home</span></a></span><span class="fusion-breadcrumb-sep">></span><span class="fusion-breadcrumb-item"><a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/./seo/" class="fusion-breadcrumb-link"><span>SEO</span></a></span><span class="fusion-breadcrumb-sep">></span><span class="fusion-breadcrumb-item"><span class="breadcrumb-leaf">How to Optimize Your Content for Featured Snippets in Search</span></span></div> </div> </div> </div> </div> </div> <main id="main" class="clearfix "> <div class="fusion-row" style=""> <section id="content" style="float: left;"> <article id="post-6074" class="post post-6074 type-post status-publish format-standard has-post-thumbnail hentry category-seo"> <div class="fusion-flexslider flexslider fusion-flexslider-loading post-slideshow fusion-post-slideshow"> <ul class="slides"> <li> <input type="hidden" class="frizzly"><img width="800" height="500" src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippets-in-search.jpg" class="attachment-full size-full wp-post-image" alt="featured snippets in search" srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippets-in-search-200x125.jpg 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippets-in-search-400x250.jpg 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippets-in-search-600x375.jpg 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippets-in-search.jpg 800w" sizes="(max-width: 800px) 100vw, 800px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420045108/http://pinterest.com/pin/create/bookmarklet/?is_video=false&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2018%2F09%2Ffeatured-snippets-in-search.jpg&description=featured%20snippets%20in%20search" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420045108/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420045108/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&text=How%20to%20Optimize%20Your%20Content%20for%20Featured%20Snippets%20in%20Search&via=AlexaInternet" data-frizzly-image-post-id="6074"> </li> </ul> </div> <h1 class="fusion-post-title">How to Optimize Your Content for Featured Snippets in Search</h1> <div class="post-content"> <div class="ttr_start"></div><input type="hidden" class="frizzly"><p>If you want to drive more traffic to your website and get more users to click on your content, showing up as featured snippets in search can help. But how do you land your content in this coveted spot in search results?</p> <p>In this post, we’ll review:</p> <ul> <li>What is a featured snippet?</li> <li>Types of featured snippets</li> <li>How to create featured snippets</li> </ul> <p>You’ll walk away knowing how to optimize your content to give it the best chance of showing up in that prominent position.</p> <h2>What is a Featured Snippet?</h2> <p>Featured snippets are rich search results that appear as a box of content on search engine results pages (SERPs). They are fields of information that attempt to provide answers related to a user’s query. Featured snippets are usually positioned at the top of SERPs below the paid ads and above other organic search results.</p> <p><img class="aligncenter wp-image-6075" src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search.png" alt="featured snippet in search" width="625" height="447" srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search-200x143.png 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search-300x214.png 300w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search-400x286.png 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search-600x429.png 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search-768x549.png 768w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search-800x572.png 800w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/featured-snippet-in-search.png 825w" sizes="(max-width: 625px) 100vw, 625px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420045108/http://pinterest.com/pin/create/bookmarklet/?is_video=false&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2018%2F09%2Ffeatured-snippet-in-search.png&description=featured%20snippet%20in%20search" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420045108/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420045108/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&text=How%20to%20Optimize%20Your%20Content%20for%20Featured%20Snippets%20in%20Search&via=AlexaInternet" data-frizzly-image-post-id="6074"></p> <p><a href="https://web.archive.org/web/20210420045108/https://twitter.com/intent/tweet?text=Research+has+found+that+featured+snippets+in+search+can+drastically+increase+click-through-rates+%28CTR%29+for+search+results&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&hashtags=&related=&via=AlexaInternet" target="_blank" class="click-and-tweet-inline right">Research has found that featured snippets in search can drastically increase click-through-rates (CTR) for search results<span class="click-and-tweet-twitter-logo"> <span class="call-to-action-text">Click & Tweet!</span> </span></a>. A <a href="https://web.archive.org/web/20210420045108/https://blog.hubspot.com/marketing/how-to-featured-snippet-box" target="_blank" rel="noopener">study by Hub</a><a href="https://web.archive.org/web/20210420045108/https://blog.hubspot.com/marketing/how-to-featured-snippet-box">S</a><a href="https://web.archive.org/web/20210420045108/https://blog.hubspot.com/marketing/how-to-featured-snippet-box">pot</a> found that the CTR for their high-volume keywords increased by over 114% when the results appeared as featured snippets.</p> <h2>Types of Featured Snippets</h2> <p>Featured snippets in search show up in a variety of ways. Here are a few featured snippet examples.</p> <h3>Paragraph Featured Snippet</h3> <p>A paragraph featured snippet includes a blurb of copy. These snippets usually appear when a user has searched for a question, and includes information that attempts to answer that question.</p> <p><img class="aligncenter wp-image-6076" src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/paragraph-featured-snippet-in-search.png" alt="paragraph featured snippet in search" width="563" height="180" srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/paragraph-featured-snippet-in-search-200x64.png 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/paragraph-featured-snippet-in-search-300x96.png 300w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/paragraph-featured-snippet-in-search-400x128.png 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/paragraph-featured-snippet-in-search-600x192.png 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/paragraph-featured-snippet-in-search.png 663w" sizes="(max-width: 563px) 100vw, 563px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420045108/http://pinterest.com/pin/create/bookmarklet/?is_video=false&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2018%2F09%2Fparagraph-featured-snippet-in-search.png&description=paragraph%20featured%20snippet%20in%20search" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420045108/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420045108/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&text=How%20to%20Optimize%20Your%20Content%20for%20Featured%20Snippets%20in%20Search&via=AlexaInternet" data-frizzly-image-post-id="6074"></p> <h3>List Featured Snippet</h3> <p>Like a paragraph featured snippet, a list featured snippet also attempts to provide an answer to a question. It differs in that it positions the copy in a summarized list instead of a paragraph.</p> <p><img class="aligncenter wp-image-6077" src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/list-featured-snippet-examples.png" alt="list featured snippet examples" width="566" height="301" srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/list-featured-snippet-examples-200x106.png 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/list-featured-snippet-examples-300x159.png 300w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/list-featured-snippet-examples-400x213.png 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/list-featured-snippet-examples-600x319.png 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/list-featured-snippet-examples.png 666w" sizes="(max-width: 566px) 100vw, 566px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420045108/http://pinterest.com/pin/create/bookmarklet/?is_video=false&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2018%2F09%2Flist-featured-snippet-examples.png&description=list%20featured%20snippet%20examples" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420045108/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420045108/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&text=How%20to%20Optimize%20Your%20Content%20for%20Featured%20Snippets%20in%20Search&via=AlexaInternet" data-frizzly-image-post-id="6074"></p> <h3>Table Featured Snippet</h3> <p>A table featured snippet shares information in a structured format that makes data easy to read directly from the SERPs.</p> <p><img class="aligncenter wp-image-6078" src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/table-types-of-featured-snippets.png" alt="table types of featured snippets" width="556" height="283" srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/table-types-of-featured-snippets-200x102.png 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/table-types-of-featured-snippets-300x153.png 300w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/table-types-of-featured-snippets-400x204.png 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/table-types-of-featured-snippets-600x305.png 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/table-types-of-featured-snippets.png 656w" sizes="(max-width: 556px) 100vw, 556px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420045108/http://pinterest.com/pin/create/bookmarklet/?is_video=false&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2018%2F09%2Ftable-types-of-featured-snippets.png&description=table%20types%20of%20featured%20snippets" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420045108/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420045108/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&text=How%20to%20Optimize%20Your%20Content%20for%20Featured%20Snippets%20in%20Search&via=AlexaInternet" data-frizzly-image-post-id="6074"></p> <h3>Answer Boxes</h3> <p>Answer boxes are similar to featured snippets in that they appear in a box on SERPs, and they attempt to answer a question. The difference between answer boxes and featured snippets is that boxes answer the question without including a link to a URL for more information. When people talk about featured snippets, they usually don’t include these types of answer boxes.</p> <p><img class="aligncenter wp-image-6079" src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search.png" alt="answer box featured snippet in search" width="556" height="281" srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search-200x101.png 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search-300x152.png 300w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search-400x202.png 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search-540x272.png 540w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search-600x304.png 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2018/09/answer-box-featured-snippets-in-search.png 656w" sizes="(max-width: 556px) 100vw, 556px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420045108/http://pinterest.com/pin/create/bookmarklet/?is_video=false&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2018%2F09%2Fanswer-box-featured-snippets-in-search.png&description=answer%20box%20featured%20snippet%20in%20search" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420045108/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420045108/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&text=How%20to%20Optimize%20Your%20Content%20for%20Featured%20Snippets%20in%20Search&via=AlexaInternet" data-frizzly-image-post-id="6074"></p> <h2>How to Optimize Content for Featured Snippets in Search</h2> <p>Unfortunately, there is no exact process for how to create featured snippets. Google chooses which results end up as featured snippets, and they don’t explicitly say how to get your pages to appear as these rich results. But there are some best practices you can follow to increase your chances of showing in these featured boxes.</p> <p><strong>Target long-tail keywords that are questions. </strong>Most featured snippets in search include information that provides an answer to a question. So create <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/make-evergreen-content-boosts-seo-success/">evergreen content</a> that targets long-tail keyword phrases that start with:</p> <ul> <li>What is</li> <li>Why is</li> <li>How does/do</li> <li>How to</li> </ul> <p><strong>Clearly answer questions in your content.</strong> Make sure the answer to the question is clear on your page of content. Present the question in a subheading (with <h2> markup), and answer it in the text below (with <p> markup). Then use the rest of the article to provide supporting information. <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/find-related-keywords-blog-posts-webpages/">Find related keywords</a> and incorporate them into your content to reinforce the question it is answering.</p> <p><strong>Format information in a list.</strong> To increase your chances of showing as a list featured snippet, outline your content in a list format. Use subheading tags (<h2>) for items in the list to help search engines read and understand the content.</p> <p><strong>Use a table structure.</strong> To increase your chances of showing as a table feature snippet, structure your content in a table format. Create charts in your content using appropriate table tags (<table>).</p> <p><strong>Utilize strong on-page SEO.</strong> Content that shows as featured snippets in search is typically pulled from pages that already have a high organic search ranking. So use on-page <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/keyword-optimization/">keyword optimization</a> and <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/best-practices-for-seo/">best practices for SEO</a> to boost the page’s natural rankings.</p> <p><strong>Show that the page is authoritative.</strong> Another way to improve a page’s organic search ranking is by acquiring <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/high-quality-backlinks/">high-quality backlinks</a> that send authority signals to Google and show that the page is a valuable search result.</p> <p><strong>Fill the page with high-quality images.</strong> Featured snippets often include an image in the content box. There is no way to tell Google which image should appear here, so aim to use high-quality images on your page to give Google the best graphics options for a featured snippet. Your readers will appreciate it too!</p> <p><strong>Don’t worry about schema markup.</strong> <a href="https://web.archive.org/web/20210420045108/https://twitter.com/intent/tweet?text=There+is+often+a+misconception+that+featured+snippets+in+search+are+tied+to+schema+markup&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&hashtags=&related=&via=AlexaInternet" target="_blank" class="click-and-tweet-inline right">There is often a misconception that featured snippets in search are tied to schema markup<span class="click-and-tweet-twitter-logo"> <span class="call-to-action-text">Click & Tweet!</span> </span></a>. But <a href="https://web.archive.org/web/20210420045108/https://getstat.com/blog/featured-snippets/" target="_blank" rel="noopener">research</a> shows that the two do not impact each other. So don’t stress about implementing a schema strategy if your goal is to show as a featured snippet.</p> <h2>Aim for Featured Snippets and Support a Strong SEO Strategy</h2> <p><a href="https://web.archive.org/web/20210420045108/https://twitter.com/intent/tweet?text=When+your+web+pages+appear+as+featured+snippets+in+search%2C+it+can+drastically+increase+click-through-rates+and+send+more+people+to+your+website&url=https%3A%2F%2Fblog.alexa.com%2Ffeatured-snippets-in-search%2F&hashtags=&related=&via=AlexaInternet" target="_blank" class="click-and-tweet-inline right">When your web pages appear as featured snippets in search, it can drastically increase click-through-rates and send more people to your website<span class="click-and-tweet-twitter-logo"> <span class="call-to-action-text">Click & Tweet!</span> </span></a>. If you want to drive more traffic to your website through organic search, use the tips in this post to optimize your content for featured snippets. Even if you don’t land your content in one of these spots, you will have created super <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/create-shareable-content-checklist/">shareable content</a> that should produce <a href="https://web.archive.org/web/20210420045108/https://blog.alexa.com/best-tactics-long-term-seo-results/">long-term SEO</a> results.</p> <p>To build a strong SEO strategy that gives you the best performance in search, <a href="https://web.archive.org/web/20210420045108/http://try.alexa.com/marketing-stack/advanced?utm_medium=content&utm_source=blog&utm_content=featured-snippets-in-search&utm_campaign=free-trial">sign up for a free trial of Alexa’s Advanced Plan</a>. 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src="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2020/04/SEOstrategist_contentcreators-01.jpg" class="attachment-full size-full wp-post-image" alt="When teams of SEO strategists and content creators work together, they can drive marketing results." srcset="https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2020/04/SEOstrategist_contentcreators-01-200x125.jpg 200w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2020/04/SEOstrategist_contentcreators-01-400x250.jpg 400w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2020/04/SEOstrategist_contentcreators-01-600x375.jpg 600w, https://web.archive.org/web/20210420045108im_/https://blog.alexa.com/wp-content/uploads/2020/04/SEOstrategist_contentcreators-01.jpg 800w" sizes="(min-width: 2200px) 100vw, (min-width: 824px) 256px, (min-width: 732px) 384px, (min-width: 640px) 732px, " 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You may need to tweak these to be compatible with * the server-side, but the defaults work in most cases. */ var hexcase = 0; /* hex output format. 0 - lowercase; 1 - uppercase */ var b64pad = ""; /* base-64 pad character. "=" for strict RFC compliance */ /* * These are the functions you'll usually want to call * They take string arguments and return either hex or base-64 encoded strings */ function hex_sha256(s) { return rstr2hex(rstr_sha256(str2rstr_utf8(s))); } function b64_sha256(s) { return rstr2b64(rstr_sha256(str2rstr_utf8(s))); } function any_sha256(s, e) { return rstr2any(rstr_sha256(str2rstr_utf8(s)), e); } function hex_hmac_sha256(k, d) { return rstr2hex(rstr_hmac_sha256(str2rstr_utf8(k), str2rstr_utf8(d))); } function b64_hmac_sha256(k, d) { return rstr2b64(rstr_hmac_sha256(str2rstr_utf8(k), str2rstr_utf8(d))); } function any_hmac_sha256(k, d, e) { return rstr2any(rstr_hmac_sha256(str2rstr_utf8(k), str2rstr_utf8(d)), e); } /* * Perform a simple self-test to see if the VM is working */ function sha256_vm_test() { return hex_sha256("abc").toLowerCase() == "ba7816bf8f01cfea414140de5dae2223b00361a396177a9cb410ff61f20015ad"; } /* * Calculate the sha256 of a raw string */ function rstr_sha256(s) { return binb2rstr(binb_sha256(rstr2binb(s), s.length * 8)); } /* * Calculate the HMAC-sha256 of a key and some data (raw strings) */ function rstr_hmac_sha256(key, data) { var bkey = rstr2binb(key); if(bkey.length > 16) bkey = binb_sha256(bkey, key.length * 8); var ipad = Array(16), opad = Array(16); for(var i = 0; i < 16; i++) { ipad[i] = bkey[i] ^ 0x36363636; opad[i] = bkey[i] ^ 0x5C5C5C5C; } var hash = binb_sha256(ipad.concat(rstr2binb(data)), 512 + data.length * 8); return binb2rstr(binb_sha256(opad.concat(hash), 512 + 256)); } /* * Convert a raw string to a hex string */ function rstr2hex(input) { try { hexcase } catch(e) { hexcase=0; } var hex_tab = hexcase ? "0123456789ABCDEF" : "0123456789abcdef"; var output = ""; var x; for(var i = 0; i < input.length; i++) { x = input.charCodeAt(i); output += hex_tab.charAt((x >>> 4) & 0x0F) + hex_tab.charAt( x & 0x0F); } return output; } /* * Convert a raw string to a base-64 string */ function rstr2b64(input) { try { b64pad } catch(e) { b64pad=''; } var tab = "ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/"; var output = ""; var len = input.length; for(var i = 0; i < len; i += 3) { var triplet = (input.charCodeAt(i) << 16) | (i + 1 < len ? input.charCodeAt(i+1) << 8 : 0) | (i + 2 < len ? input.charCodeAt(i+2) : 0); for(var j = 0; j < 4; j++) { if(i * 8 + j * 6 > input.length * 8) output += b64pad; else output += tab.charAt((triplet >>> 6*(3-j)) & 0x3F); } } return output; } /* * Convert a raw string to an arbitrary string encoding */ function rstr2any(input, encoding) { var divisor = encoding.length; var remainders = Array(); var i, q, x, quotient; /* Convert to an array of 16-bit big-endian values, forming the dividend */ var dividend = Array(Math.ceil(input.length / 2)); for(i = 0; i < dividend.length; i++) { dividend[i] = (input.charCodeAt(i * 2) << 8) | input.charCodeAt(i * 2 + 1); } /* * Repeatedly perform a long division. The binary array forms the dividend, * the length of the encoding is the divisor. Once computed, the quotient * forms the dividend for the next step. We stop when the dividend is zero. * All remainders are stored for later use. */ while(dividend.length > 0) { quotient = Array(); x = 0; for(i = 0; i < dividend.length; i++) { x = (x << 16) + dividend[i]; q = Math.floor(x / divisor); x -= q * divisor; if(quotient.length > 0 || q > 0) quotient[quotient.length] = q; } remainders[remainders.length] = x; dividend = quotient; } /* Convert the remainders to the output string */ var output = ""; for(i = remainders.length - 1; i >= 0; i--) output += encoding.charAt(remainders[i]); /* Append leading zero equivalents */ var full_length = Math.ceil(input.length * 8 / (Math.log(encoding.length) / Math.log(2))) for(i = output.length; i < full_length; i++) output = encoding[0] + output; return output; } /* * Encode a string as utf-8. * For efficiency, this assumes the input is valid utf-16. */ function str2rstr_utf8(input) { var output = ""; var i = -1; var x, y; while(++i < input.length) { /* Decode utf-16 surrogate pairs */ x = input.charCodeAt(i); y = i + 1 < input.length ? input.charCodeAt(i + 1) : 0; if(0xD800 <= x && x <= 0xDBFF && 0xDC00 <= y && y <= 0xDFFF) { x = 0x10000 + ((x & 0x03FF) << 10) + (y & 0x03FF); i++; } /* Encode output as utf-8 */ if(x <= 0x7F) output += String.fromCharCode(x); else if(x <= 0x7FF) output += String.fromCharCode(0xC0 | ((x >>> 6 ) & 0x1F), 0x80 | ( x & 0x3F)); else if(x <= 0xFFFF) output += String.fromCharCode(0xE0 | ((x >>> 12) & 0x0F), 0x80 | ((x >>> 6 ) & 0x3F), 0x80 | ( x & 0x3F)); else if(x <= 0x1FFFFF) output += String.fromCharCode(0xF0 | ((x >>> 18) & 0x07), 0x80 | ((x >>> 12) & 0x3F), 0x80 | ((x >>> 6 ) & 0x3F), 0x80 | ( x & 0x3F)); } return output; } /* * Encode a string as utf-16 */ function str2rstr_utf16le(input) { var output = ""; for(var i = 0; i < input.length; i++) output += String.fromCharCode( input.charCodeAt(i) & 0xFF, (input.charCodeAt(i) >>> 8) & 0xFF); return output; } function str2rstr_utf16be(input) { var output = ""; for(var i = 0; i < input.length; i++) output += String.fromCharCode((input.charCodeAt(i) >>> 8) & 0xFF, input.charCodeAt(i) & 0xFF); return output; } /* * Convert a raw string to an array of big-endian words * Characters >255 have their high-byte silently ignored. */ function rstr2binb(input) { var output = Array(input.length >> 2); for(var i = 0; i < output.length; i++) output[i] = 0; for(var i = 0; i < input.length * 8; i += 8) output[i>>5] |= (input.charCodeAt(i / 8) & 0xFF) << (24 - i % 32); return output; } /* * Convert an array of big-endian words to a string */ function binb2rstr(input) { var output = ""; for(var i = 0; i < input.length * 32; i += 8) output += String.fromCharCode((input[i>>5] >>> (24 - i % 32)) & 0xFF); return output; } /* * Main sha256 function, with its support functions */ function sha256_S (X, n) {return ( X >>> n ) | (X << (32 - n));} function sha256_R (X, n) {return ( X >>> n );} function sha256_Ch(x, y, z) {return ((x & y) ^ ((~x) & z));} function sha256_Maj(x, y, z) {return ((x & y) ^ (x & z) ^ (y & z));} function sha256_Sigma0256(x) {return (sha256_S(x, 2) ^ sha256_S(x, 13) ^ sha256_S(x, 22));} function sha256_Sigma1256(x) {return (sha256_S(x, 6) ^ sha256_S(x, 11) ^ sha256_S(x, 25));} function sha256_Gamma0256(x) {return (sha256_S(x, 7) ^ sha256_S(x, 18) ^ sha256_R(x, 3));} function sha256_Gamma1256(x) {return (sha256_S(x, 17) ^ sha256_S(x, 19) ^ sha256_R(x, 10));} function sha256_Sigma0512(x) {return (sha256_S(x, 28) ^ sha256_S(x, 34) ^ sha256_S(x, 39));} function sha256_Sigma1512(x) {return (sha256_S(x, 14) ^ sha256_S(x, 18) ^ sha256_S(x, 41));} function sha256_Gamma0512(x) {return (sha256_S(x, 1) ^ sha256_S(x, 8) ^ sha256_R(x, 7));} function sha256_Gamma1512(x) {return (sha256_S(x, 19) ^ sha256_S(x, 61) ^ sha256_R(x, 6));} var sha256_K = new Array ( 1116352408, 1899447441, -1245643825, -373957723, 961987163, 1508970993, -1841331548, -1424204075, -670586216, 310598401, 607225278, 1426881987, 1925078388, -2132889090, -1680079193, -1046744716, -459576895, -272742522, 264347078, 604807628, 770255983, 1249150122, 1555081692, 1996064986, -1740746414, -1473132947, -1341970488, -1084653625, -958395405, -710438585, 113926993, 338241895, 666307205, 773529912, 1294757372, 1396182291, 1695183700, 1986661051, -2117940946, -1838011259, -1564481375, -1474664885, -1035236496, -949202525, -778901479, -694614492, -200395387, 275423344, 430227734, 506948616, 659060556, 883997877, 958139571, 1322822218, 1537002063, 1747873779, 1955562222, 2024104815, -2067236844, -1933114872, -1866530822, -1538233109, -1090935817, -965641998 ); function binb_sha256(m, l) { var HASH = new Array(1779033703, -1150833019, 1013904242, -1521486534, 1359893119, -1694144372, 528734635, 1541459225); var W = new Array(64); var a, b, c, d, e, f, g, h; var i, j, T1, T2; /* append padding */ m[l >> 5] |= 0x80 << (24 - l % 32); m[((l + 64 >> 9) << 4) + 15] = l; for(i = 0; i < m.length; i += 16) { a = HASH[0]; b = HASH[1]; c = HASH[2]; d = HASH[3]; e = HASH[4]; f = HASH[5]; g = HASH[6]; h = HASH[7]; for(j = 0; j < 64; j++) { if (j < 16) W[j] = m[j + i]; else W[j] = safe_add(safe_add(safe_add(sha256_Gamma1256(W[j - 2]), W[j - 7]), sha256_Gamma0256(W[j - 15])), W[j - 16]); T1 = safe_add(safe_add(safe_add(safe_add(h, sha256_Sigma1256(e)), sha256_Ch(e, f, g)), sha256_K[j]), W[j]); T2 = safe_add(sha256_Sigma0256(a), sha256_Maj(a, b, c)); h = g; g = f; f = e; e = safe_add(d, T1); d = c; c = b; b = a; a = safe_add(T1, T2); } HASH[0] = safe_add(a, HASH[0]); HASH[1] = safe_add(b, HASH[1]); HASH[2] = safe_add(c, HASH[2]); HASH[3] = safe_add(d, HASH[3]); HASH[4] = safe_add(e, HASH[4]); HASH[5] = safe_add(f, HASH[5]); HASH[6] = safe_add(g, HASH[6]); HASH[7] = safe_add(h, HASH[7]); } return HASH; } function safe_add (x, y) { var lsw = (x & 0xFFFF) + (y & 0xFFFF); var msw = (x >> 16) + (y >> 16) + (lsw >> 16); return (msw << 16) | (lsw & 0xFFFF); } })(jQuery) </script> </div> <div class="to-top-container to-top-right"> <a href="#" id="toTop" class="fusion-top-top-link"> <span class="screen-reader-text">Go to Top</span> </a> </div> </body> </html>