CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:title" content="These Are The 25 Richest Stores In America"> <meta property="og:type" content="article"> <meta property="article:publisher" content="TIME Labs"> <meta property="og:type" content="article"> <meta property="og:url" content="https://labs.time.com/story/richest-stores/"> <meta property="og:site_name" content="labs.time.com"> <meta property="og:image" content="https://labs.time.com/wp-content/uploads/sites/7/2015/08/gettyimages-482182197.jpg?quality=75&strip=color"> <meta property="og:description" content="See if your favorite makes the list"> <meta property="fb:app_id" content="522386841235344"> <link rel="shortcut icon" href="https://labs.time.com/wp-content/themes/timelabs/img/favicon.ico" /> <title>The 25 Richest Stores in America | TIME Labs </title> <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='stylesheet' id='all-css-0' href='https://labs.time.com/_static/??-eJx1kN1OwzAMhV+I1KxomnaBeBSUJlbxcH4UOxt9e0xFpyLgJvKJv5NzFLhVF0pWzAqV+0xZQMs8M7qpfOzGIYg8gNGUA/eIAnYBkURh4hLeHdPUfFtAdGEcEuW7Y3s/dbdFXFCrN9NhHI6beL1ijqWB71qSV6Vwx64UsdSGljh14vgdiZHUDKsQWCE78fa760UgGe2RMa1VdqKyX7A5xtmH5Ufxf+222+u/TV//E9iLUHD6ZqBs3Et6PpyexvHxeD6dPwEuHJAS' type='text/css' media='all' /> <style id='wp-block-library-inline-css'> .has-text-align-justify{text-align:justify;} </style> <style id='global-styles-inline-css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;}:where(.is-layout-flex){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-columns.is-layout-flex){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='all-css-2' href='https://labs.time.com/_static/??-eJyNjsESgjAMRH/IEgsynhw/hWlrVLCltQkofy9V6zjDhePb7G4WHkEY3zP2DMEOl7YnSKwMi7OPTnxEMESQuCGeLBYzbuAvyld0SMCtQ6s0wTpXKtXeM3FUYZU7QzPKhT/P10+y7QmjmG8h+h9Ddx8wTkXmRYEbRO7okIMyNyHLon4//gopc3QHua/KbVXLcvcCmqV3WA==' type='text/css' media='all' /> <script type="text/javascript" src="https://labs.time.com/_static/??-eJx9jv0KwjAMxF/ILjqRsT/EZ9lHKCltWtuUTZ/eClZFcBAIx/2SO1iCIp5snjGBKXPNGG+v1TjixqQdbEHKkY6D4Dc8eRZkgWCzJk4gXmuLavTr8/yj/vHjmizNGFXxQvRvXXtVvZX5+6MEE5PQYOley17c+dAd23Z/6rvePABONGPk" ></script><link rel="https://api.w.org/" href="https://labs.time.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://labs.time.com/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://labs.time.com/wp-includes/wlwmanifest.xml" /> <meta name="generator" content="WordPress 6.1.7" /> <link rel="canonical" href="https://labs.time.com/story/richest-stores/" /> <link rel='shortlink' href='https://labs.time.com/?p=2057' /> <link rel="alternate" type="application/json+oembed" href="https://labs.time.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Flabs.time.com%2Fstory%2Frichest-stores%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://labs.time.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Flabs.time.com%2Fstory%2Frichest-stores%2F&format=xml" /> <style>img#wpstats{display:none}</style> <style> p+p { margin:10px auto!important; } h3 { text-align:center; } p { margin:10px auto; font-size:15px; line-height:28px; font-weight:300; font-style:normal; letter-spacing:.025em; text-align:left; max-width:601px; } @media(max-width: 768px) { p { padding:0 10px; } } table { margin:0 auto; } #controls { margin:10px auto; } .time-interactive .interactive-intro { text-align:center; } </style> <script type="text/javascript" src="//use.typekit.net/dkx4xcs.js"></script> <script type="text/javascript">try{Typekit.load();}catch(e){}</script> </head> <body class="story-template-default single single-story postid-2057"> <script> window.fbAsyncInit = function() { FB.init({ appId : '522386841235344', xfbml : true, version : 'v2.3' }); }; (function(d, s, id){ var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); </script> <script> // For Chartbeat var _sf_startpt=(new Date()).getTime(); </script> <header> <nav class="navbar navbar-default navbar-static-top" role="navigation"> <div class="container-fluid"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#bs-example-navbar-collapse-1"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </div> <div class="collapse navbar-collapse" id="bs-example-navbar-collapse-1"> <ul class="nav navbar-nav">  <li class="dropdown"> <a href="https://labs.time.com/story/" role="button" aria-expanded="false">STORIES</span></a> </li> <li class="dropdown"> <a href="https://labs.time.com/lab-notes/" role="button" aria-expanded="false">LAB NOTES</span></a> </li> <li class="dropdown"> <a href="https://labs.time.com/data-sheet/" role="button" aria-expanded="false">DATA</span></a> </li> <li class="dropdown"> <a href="http://time.com" role="button" aria-expanded="false">TIME.COM</span></a> </li> </ul> </div> </div> </nav> <div id="logo_container" class="standard"> <a href="https://labs.time.com/"> <h1 id="logo"></h1> </a> </div> </header> <div class="main"> <article class="post-2057 story type-story status-publish has-post-thumbnail hentry" id="post-2057"> <div class="headline"><span>The 25 Richest Stores in America</span></div> <div class="deck">Microsoft beats Apple, Marshalls ups Macy's and Trader Joe's edges out Whole Foods</div> <div class="info_box"> <div class="byline">By <span class='meta_info'>TIME Labs</span></div> <div class="date"><span>Published <span class='meta_info'>August 25, 2015</span></span></div> <div class="social_buttons"> <a class="social_button" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Flabs.time.com%2Fstory%2Frichest-stores%2F" data-event="fb-share" title="Click to post this article to Facebook"> <img class="social_button_image" src="https://labs.time.com/wp-content/themes/timelabs/img/facebook.png" /> </a> <a class="social_button" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Flabs.time.com%2Fstory%2Frichest-stores%2F&text=See if your favorite store is one of America's 25 richest" data-event="tweet" title="Click to Tweet this article"> <img class="social_button_image" src="https://labs.time.com/wp-content/themes/timelabs/img/twitter.png" /> </a> </div> </div> <p>Trader Joe’s just might聽be a surer sign of gentrification than Whole Foods, according to聽nationwide retail data supplied by research company聽<a href="https://www.aggdata.com/">AggData</a>.聽The median income of households in counties with Trader Joe’s is $62,600–just barely beating that of counties with Whole Foods, but far higher than the 2013 U.S. median income of $52,250.</p> <p>TIME ranked 2,996 chains by comparing the median income of the counties where stores are located. See the 25 richest national chains, among brands operating in at least 20 states, below. The wealthiest by this measure? <a href="http://www.hannaandersson.com/">Hanna Andersson</a>, a children’s clothing store, headquartered in Portland, Ore., that focuses on聽organic fabrics and can be found in counties averaging household salaries of $70,262.</p> <p>Below, you can see聽the wealthiest stores by industry. Scroll to the bottom of the page and use the search box to compare any chain.</p> <div class="retail_lists time-interactive" style="margin-top:30px;"> <h3>25 Richest Stores Across All Industries</h3> <div class="tables all"></div> <p>Electric cars, yoga pants and stationery stores聽all cater to wealthy Americans, with businesses聽concentrated in upscale suburban shopping malls in major metropolitan areas. Mexican fast food restaurant Baja Fresh appears to buck聽the trend, but serves聽a similar clientele in areas like northern Virginia, home of Loudoun County with the highest median income in America at $122,000.</p> <p> </p> <h3>10 Richest Car Brands</h3> <p>The median household income of counties with a Tesla dealer is a lofty $67,145. Compare that to Chrysler, located in counties with a median income of $47,398. The median income of all counties with a car dealer is $52,400. Use the search box at the bottom of the page to compare any car dealer.</p> <div class="tables auto"></div> <p> </p> <h3>10 Richest Retail Brands</h3> <p>Upscale clothing, stationery and shoe stores cater聽to shoppers with median incomes in the top 40% of homes. Counties with any retailers provided by Aggdata averaged incomes just under $56,000.</p> <div class="tables retail"></div> <p> </p> <h3>10 Richest Restaurants</h3> <p>The Cheesecake Factory, California Pizza Kitchen and Godiva tend to plant themselves in聽upscale malls, not far from suburban staples like On the Border and Smashburger. Absent from the list are chains like Legal Seafoods that have yet to spread beyond 20 states. Use the search box below to compare any restaurants.</p> <div class="tables food"></div> <p> </p> <h3>10 Richest Grocery Stores</h3> <p>Trader Joe’s barely beats Whole Foods as the grocery store serving聽the wealthiest customers. Counties with any grocery store average median incomes of $50,000, but stores like Piggly Wiggly concentrate in聽counties with median incomes at $40,000–the bottom 44% of Americans.</p> <div class="tables grocery"></div> <p> </p> <h3>Search Any Store</h3> <div id="retail_lists" class="time-interactive"><img src="http://time-static-shared.s3-website-us-east-1.amazonaws.com/interactives/retail_lists/screenshot.png" class="screenshot" style="width:100%;"></div><script defer type="text/javascript" src="http://time-static-shared.s3-website-us-east-1.amazonaws.com/interactives/retail_lists/script-min.js"></script> </div> <p><i>Correction: Lists updated on August 25 to reflect additional store locations</i></p> <p><strong>Methodology</strong></p> <p>Household median income, from the 2013聽American Community Survey, is averaged across all counties for every retail location available from AggData to find the “median shopper income.” Estimates for shopper’s income would likely show greater disparity if calculated by聽geographies smaller than counties, which include a broader spectrum of household incomes.</p> <p>Only brands with stores in 20 or more U.S. states are considered national chains and used in the lists above. Though all brands are available in the search feature regardless of the number of states they operate in.</p> </article> </div> <footer class="blog-footer"> </footer> <script>var s_account = "timecom";</script> <script src="https://a248.e.akamai.net/f/1016/21600/2d/img.timeinc.net/tii/omniture/h/config/time_s_code_multivideo.js"></script> <script> s_time.pageName = 'time|story|time labs|The 25 Richest Stores in America'; s_time.channel = 'time'; s_time.prop5 = ''; //primary tag s_time.prop7 = 'story'; //content type s_time.prop8 = '2057'; //content ID s_time.prop14 = 'https://labs.time.com/story/richest-stores/'; //friendly URL s_time.prop16 = 'time labs'; //site channel s_time.prop17 = 'https://labs.time.com/story/richest-stores/'; //url s_time.prop26 = '2015-08-25'; //date s_time.prop30 = 'The 25 Richest Stores in America'; //friendly page name s_time.prop31 = 'not-logged-in'; //login state s_time.prop64 = 'v2'; //site theme /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s_time.t();if(s_code){document.write(s_code); } </script> <script type='text/javascript'> /* Chartbeat tag */ var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 3088; _sf_async_config.domain = 'time.com'; _sf_async_config.useCanonical = true; _sf_async_config.sections = 'Time Labs'; _sf_async_config.authors = 'Time.com Interactive Team'; /** CONFIGURATION END **/ (function() { function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script> <script type="text/javascript" src="https://labs.time.com/_static/??-eJyNjsEKwjAQRH/IdK1QiwfxW9J2WxOTbNzdWPx7c7AgguBtmHkzDKzZjJQUk0IOZXFJYHb6cJOYmdisxFNmFAF/L8jP5h02Xnbw0dUrRhRQFzHYodICA5GKss1/sJv+RrdL1VpsCPWAGYsoRRNcuv3068wlntv+cNx3bdef/AstmFay" ></script><script defer src='https://stats.wp.com/e-202447.js' id='jetpack-stats-js'></script> <script id='jetpack-stats-js-after'> _stq = window._stq || []; _stq.push([ "view", {v:'ext',blog:'165734043',post:'2057',tz:'0',srv:'labs.time.com',hp:'vip',j:'1:12.5.1'} ]); _stq.push([ "clickTrackerInit", "165734043", "2057" ]); </script> <script type="text/javascript"> jQuery(document).ready(function() { jQuery('').fitVids({ customSelector: ""}); }); </script> </body> </html>