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Digital Marketing Campaign Toolkit</h1> </div> </div> </div> </div> </section> <div id="main" class="column1 boxed"> <div class="container"> <div class="row main-content-wrap">  <div class="main-content col-lg-12">  <div class="fbc fbc-page">  <div class="fbc-wrap">  <ol class="fbc-items" itemscope itemtype="https://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">  <a itemprop="item" href="https://brand-experience.ieee.org"> <i class="fa fa-home" aria-hidden="true"></i>Home </a> </span> <meta itemprop="position" content="1" /> </li><li><span class="fbc-separator">/</span></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" page-parent="4678" href="https://brand-experience.ieee.org/toolkits/" title="Toolkits"><span itemprop="name">Toolkits</span></a><meta itemprop="position" content="2" /></li><li><span class="fbc-separator">/</span></li><li class="active post-page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name" title="IEEE Digital Marketing Campaign Toolkit">IEEE Digital Marketing Campaign...</span><meta itemprop="position" content="3" /></li> </ol> <div class="clearfix"></div> </div> </div> <div id="content" role="main"> <article class="post-5024 page type-page status-publish hentry"> <h2 class="entry-title" style="display: none;">IEEE Digital Marketing Campaign Toolkit</h2><span class="vcard" style="display: none;"><span class="fn"><a href="https://brand-experience.ieee.org/author/daivee/" title="Posts by Daivee" rel="author">Daivee</a></span></span><span class="updated" style="display:none">2021-03-10T10:21:50-05:00</span> <div class="page-content"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row row top-row vc_custom_1510761984899 text-left wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f"><div class="bemeta vc_column_container col-md-3"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1581015673794 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Toolkits</strong></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1564665998559 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <div id="ccchildpages-1" class="ccchildpages simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-619"><a href="https://brand-experience.ieee.org/toolkits/publicity-toolkit/">IEEE Publicity Toolkit</a></li> <li class="page_item page-item-2155"><a href="https://brand-experience.ieee.org/toolkits/collabratec-toolkit/">IEEE Collabratec Branding and Communications Toolkit</a></li> <li class="page_item page-item-5024 current_page_item"><a href="https://brand-experience.ieee.org/toolkits/ieee-digital-marketing-campaign-toolkit/" aria-current="page">IEEE Digital Marketing Campaign Toolkit</a></li> <li class="page_item page-item-5139"><a href="https://brand-experience.ieee.org/toolkits/open-access-toolkit/">IEEE Open Access Toolkit</a></li> <li class="page_item page-item-6544 page_item_has_children"><a href="https://brand-experience.ieee.org/toolkits/ieee-strategic-plan-toolkit/">IEEE Strategic Plan Toolkit 2020 – 2025</a></li> <li class="page_item page-item-7467"><a href="https://brand-experience.ieee.org/toolkits/ieee-app-toolkit/">IEEE App Marketing Toolkit</a></li> <li class="page_item page-item-7801"><a href="https://brand-experience.ieee.org/toolkits/periodical-journals-toolkit/">IEEE Periodical Journals Marketing Toolkit</a></li> <li class="page_item page-item-8822"><a href="https://brand-experience.ieee.org/toolkits/ieee-social-media-and-communications-toolkit-for-authors/">IEEE Social Media and Communications Toolkit for Authors</a></li> <li class="page_item page-item-9200"><a href="https://brand-experience.ieee.org/toolkits/ieee-social-media-toolkits/">IEEE Social Media Toolkits</a></li> <li class="page_item page-item-10249"><a href="https://brand-experience.ieee.org/toolkits/ieee-volunteering-toolkit/">IEEE Volunteering Platform Toolkit</a></li> <li class="page_item page-item-12204"><a href="https://brand-experience.ieee.org/toolkits/ieee-your-professional-home-toolkit/">IEEE Your Professional Home Toolkit</a></li> <li class="page_item page-item-13274"><a href="https://brand-experience.ieee.org/toolkits/ieee-elearning-discount/">IEEE eLearning 50% Discount Toolkit</a></li> <li class="page_item page-item-14319"><a href="https://brand-experience.ieee.org/toolkits/140-years-of-ieee-marketing-toolkit/">140 years of IEEE—Marketing Toolkit</a></li> <li class="page_item page-item-15369"><a href="https://brand-experience.ieee.org/toolkits/membership-renewal-toolkit/">IEEE Membership Renewal Toolkit 2025</a></li></ul></div> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1564666057336 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><a style="margin-left: 25px;" href="https://brand-experience.ieee.org/templates-tools-resources/resources/toolkits/">Other toolkits</a></p> </div> </div> </div></div><div class="vc_column_container col-md-9"><div class="wpb_wrapper vc_column-inner"><div class="vc_empty_space" style="height: 22px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <h1 style="text-align: center;">THE IEEE DIGITAL MARKETING CAMPAIGN TOOLKIT</h1> <p style="text-align: center;"><span style="font-weight: 400;">When leading up to a conference or launching a key initiative, an integrated digital marketing campaign can help to generate “buzz” and encourage conversations. The following toolkits are “how-to” guides on how to plan and create your own digital campaigns along with tips on creating social media posts and where to obtain relevant images. Sample content is also included to help you get started.</span></p> </div> </div> <div class="vc_empty_space" style="height: 22px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p align="center"><a class="view-all-campaigns" href="https://drive.google.com/open?id=1aQqjzGMv0kcYjUDSX9u_8aKy71wODRrA" target="_blank" rel="noopener noreferrer">View All Campaigns</a></p> </div> </div> <div class="vc_empty_space" style="height: 22px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="vc_column_container col-md-6 vc_custom_1565120814332"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element border-left wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p class="paragraph" align="center"><img decoding="async" class="alignnone size-full wp-image-5004 cust-icon" src="https://brand-experience.ieee.org/wp-content/uploads/2019/08/pv-icon-ai.png" alt="" /></p> <h3 class="paragraph h3" align="center">Artificial Intelligence</h3> <p><span style="font-weight: 400;">Are you looking for the right tools to create a digital marketing campaign centered around Artificial Intelligence? Key topics might include machine learning, edge computing and automation. Find the right images, social media content, hashtags and other digital campaign elements in this toolkit. </span></p> <p style="text-align: left;" align="center"><a class="cust-read-more" href="https://drive.google.com/open?id=1E0Hmk3FIAJomfsoZBjypXFF-u9e1TD6TRoZgL8OyKZY" target="_blank" rel="noopener noreferrer">Get Campaign Resources →</a></p> </div> </div> </div></div><div class="vc_column_container col-md-6 vc_custom_1565120825273"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element border-left wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p class="paragraph" align="center"><img decoding="async" class="alignnone size-full wp-image-5004 cust-icon" src="https://brand-experience.ieee.org/wp-content/uploads/2019/08/pv-icon-iot.png" alt="" /></p> <h3 class="paragraph h3" align="center">Internet of Things</h3> <p class="paragraph" style="text-align: left;" align="center"><span style="font-weight: 400;">The Internet of Things is a broad sweeping topic with lots of nuances. If you are planning to launch a campaign to discuss topics like 5G, blockchain, sensors or other related topics, this toolkit has all of the appropriate resources to support you in your asset creation so that you have a clear message and call to action. </span></p> <p style="text-align: left;" align="center"><a class="cust-read-more" href="https://drive.google.com/open?id=1CJVntJ6X9OXO3686Nukmg9z6tH7cwPh0j4-PTiNjzNA" target="_blank" rel="noopener noreferrer">Get Campaign Resources →</a></p> </div> </div> </div></div></div><div class="vc_empty_space" style="height: 22px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="vc_column_container col-md-6 vc_custom_1565120843817"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element border-left wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p class="paragraph" align="center"><img decoding="async" class="alignnone size-full wp-image-5004 cust-icon" src="https://brand-experience.ieee.org/wp-content/uploads/2019/08/pv-icon-vr-ar-mr.png" alt="" /></p> <h3 class="paragraph h3" align="center">VR/AR/MR</h3> <p class="paragraph" style="text-align: left;" align="center"><span style="font-weight: 400;">Do you know how to weave Virtual Reality/Augmented Reality/Mixed Reality information into your digital marketing campaigns? If you are talking to your audience about gaming, intuitive control, digital storytelling or immersive experiences, this toolkit will help you create your campaign. Use this toolkit to find the right blog content, website landing pages, videos and more.</span></p> <p style="text-align: left;" align="center"><a class="cust-read-more" href="https://drive.google.com/open?id=1t0RJfPEPkFalOcZD1BUbcOPOgCKxV8l_LKMyrvPHqvg" target="_blank" rel="noopener noreferrer">Get Campaign Resources →</a></p> </div> </div> </div></div><div class="vc_column_container col-md-6 vc_custom_1565120848753"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element border-left wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p class="paragraph" align="center"><img decoding="async" class="alignnone size-full wp-image-5004 cust-icon" src="https://brand-experience.ieee.org/wp-content/uploads/2019/08/pv-icon-robotics.png" alt="" /></p> <h3 class="paragraph h3" align="center">Robotics</h3> <p class="paragraph" style="text-align: left;" align="center"><span style="font-weight: 400;">Robotics is a primary area of expertise for many of our members, is of ongoing interest to our target audiences and is a part of the broad technology and scientific conversation. These topics might include automation, robots, computer programming languages and technology design. Use to help plan a content calendar, or to inspire your own digital campaign.</span></p> <p style="text-align: left;" align="center"><a class="cust-read-more" href="https://drive.google.com/open?id=1rnLOTScBlxFBCptg8U9bs83BL0TAAbKmjfYTC40suKQ" target="_blank" rel="noopener noreferrer">Get Campaign Resources →</a></p> </div> </div> </div></div></div><div class="vc_empty_space" style="height: 22px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="vc_column_container col-md-6 vc_custom_1565120858023"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element border-left wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p class="paragraph" align="center"><img decoding="async" class="alignnone size-full wp-image-5004 cust-icon" src="https://brand-experience.ieee.org/wp-content/uploads/2019/08/pv-icon-cybersecurity.png" alt="" /></p> <h3 class="paragraph h3" align="center">Cybersecurity</h3> <p class="paragraph" style="text-align: left;" align="center"><span style="font-weight: 400;">From cryptocurrencies and hacking to multi factor authentication and blockchain, cybersecurity is a prominent topic for IEEE members. If you are planning to launch a digital marketing campaign and need the tools for your website, social media, blog or video, explore this campaign.</span></p> <p style="text-align: left;" align="center"><a class="cust-read-more" href="https://drive.google.com/open?id=1l9pVVCcfgS79pPocO162uYR1-ar1JjuT717p_XMGfQM" target="_blank" rel="noopener noreferrer">Get Campaign Resources →</a></p> </div> </div> </div></div><div class="vc_column_container col-md-6 vc_custom_1565120864863"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element border-left wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p class="paragraph" align="center"><img decoding="async" class="alignnone size-full wp-image-5004 cust-icon" src="https://brand-experience.ieee.org/wp-content/uploads/2019/08/pv-icon-sit.png" alt="" /></p> <h3 class="paragraph h3" align="center">Social Impact Themes</h3> <p class="paragraph" style="text-align: left;" align="center"><span style="font-weight: 400;">Social Impact campaigns focus on the larger social impact of technology. In this toolkit, you will find information related to Privacy and Security, Environmental Sustainability, Natural Capital, (technologies tied to space, air and water) Innovations in Infrastructure and Health and Wellness. 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