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overflow:hidden; width:100px; height:21px;" allowtransparency="true"></iframe></div> <div id="stumblebutton"><script src="https://web.archive.org/web/20130705203231js_/http://www.stumbleupon.com/hostedbadge.php?s=1"></script></div> <div id="linkedinshare"><script type="text/javascript" src="https://web.archive.org/web/20130705203231js_/http://platform.linkedin.com/in.js"></script><script type="in/share" data-counter="right"></script></div> <div id="plusonebutton"><g:plusone size="medium"></g:plusone></div> </div><br/> </p> </div> <div class="format_text entry-content"> <p>Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.</p> <p>Another reason why optimizing for experience is so important in this new age of search is because of the fact that <a href="https://web.archive.org/web/20130705203231/http://searchengineland.com/google-panda-to-be-integrated-into-the-search-algorithm-panda-everflux-151528" target="_blank">Google Panda filters are now being integrated to Google’s search ranking algorithm</a>.</p> <p>If in case you’re wondering what Panda has to do with experience, here’s a brief description of what the recent Panda updates do:</p> <ul> <li>It targets poor-content pages (pages with low user activity and short-clicks from search results).</li> <li>It targets duplicate content pages (as they also have low user activity).</li> <li>Search listings (amount of pages accessible through search) that have high bounce rates/short-clicks.</li> </ul> <p><a href="https://web.archive.org/web/20130705203231/https://support.google.com/webmasters/answer/34432?hl=en" target="_blank">Google has also updated their SEO advice</a> recently that strongly hints that webmasters should focus on improving site experience:</p> <blockquote><p>“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.”</p></blockquote> <p>And Rand discussed this update from Google and shared <a href="https://web.archive.org/web/20130705203231/http://moz.com/rand/googles-updated-seo-advice-is-almost-correct/" target="_blank">an easy-to-digest list of categories that SEOs should be optimizing their site for</a> in order to rank better on search results:</p> <ol start="1"> <li>Make the page more relevant</li> <li>Make the page higher quality</li> <li>Make the page more well-cited</li> <li>Make the page more accessible</li> <li>Make the page’s listing in the search results more compelling</li> <li>Make the site the page is hosted on more relevant</li> <li>Make the site the page is hosted on higher quality</li> <li>Make the site the page is hosted on more well-cited</li> <li>Make the site the page is hosted on more accessible</li> <li>Make the site the page is hosted on a more recognizable and compelling brand</li> </ol> <p>SEO as a marketing practice has clearly evolved – wherein optimizing for humans is far more important than optimizing for engines.</p> <p>So what are the things you can do to improve the overall experience that your site can offer to its users?</p> <h2><span style="text-decoration: underline;">UX and Usability</span></h2> <p>Have a deeper grasp of what your target customers want for them to explore more on your site. Making a good impression (by making sure that they’ll find your site useful/valuable) is very crucial – given that it can affect other areas of your campaign (particularly in retaining visitors and improving site usage).</p> <p><a href="https://web.archive.org/web/20130705203231/http://uxkids.com/">Sabina Idler</a> did a great piece a month ago on <a href="https://web.archive.org/web/20130705203231/http://blog.crazyegg.com/2013/06/10/understanding-the-user-experience/" target="_blank">understanding the user experience</a>, which explains comprehensively how each aspect of UX can be implemented. The dissected aspects of UX include:</p> <ul> <li>Usability (availability & accessibility, clarity, learnability, credibility and relevancy)</li> <li>Aesthetics (making the design appealing, effective, pleasurable and memorable)</li> <li>Customer service (building trust and relationships with users – just like <a href="https://web.archive.org/web/20130705203231/http://www.singlehop.com/" target="_blank">SingleHop</a>‘s approach to customer service, making it very visible on every page of the site)</li> </ul> <p style="text-align: center;"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/wp-content/uploads/2013/07/singlehop.png"><img class="aligncenter wp-image-3501" alt="singlehop" src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2013/07/singlehop.png" width="630" height="350"/></a></p> <ul> <li>Brand consistency (which results to customer loyalty)</li> <li>Personal impact (as positive emotions help people remember brands)</li> <li>Readability (content must be easy-to-comprehend and scannable for skim readers)</li> <li>Easy-to-follow site navigational structure (like using breadcrumb links to pass ranking power back to your site’s major categories)</li> </ul> <p style="text-align: center;"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/wp-content/uploads/2013/07/breadcrumb-links.png"><img class="aligncenter wp-image-3483" alt="breadcrumb links" src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2013/07/breadcrumb-links.png" width="630" height="380"/></a></p> <p>For more detailed tips on usability, you definitely have to check out <a href="https://web.archive.org/web/20130705203231/http://jasondelodovici.com/10-ways-to-improve-your-website-usability/">Jason Delodovici’s guide on improving your site’s usability</a>.</p> <h2><span style="text-decoration: underline;">“Every page is a landing page” mantra</span></h2> <p>Pages that you allow to be accessible through search are considerably landing pages that can send leads/sales to your business.</p> <p>Adapt conversion optimization strategies, not just on your site’s key pages, but also on your overall content strategy.</p> <p>There are several tactics that you can implement to your site’s inner pages to improve their conversions, or to just help you get your visitors closer to your end-goal. Jessica Collier wrote an exceptional post on <a href="https://web.archive.org/web/20130705203231/http://www.onlinemarketinginstitute.org/blog/2013/06/landing-page-strategies-for-higher-conversions/" target="_blank">different approaches that you can try on optimizing landing pages</a>, which includes:</p> <ul> <li><b>Segmented experience</b> – which focuses on optimizing for unique visitor experience through building different specialized landing pages or content targeted to different set of audiences, rather than building a single landing page targeted to all types of audience. This is also a great method to use in growing your site’s content portfolio.</li> <li><b>Use of social logins </b>– given that it helps improve user-experience through reduced form fields, faster access and accuracy in data collection.</li> <li><b>Progressive conversion </b>– wherein the method aims to get multiple interactions from users, which is a better way to build trust and to have better chances of having them convert on your end-goal conversion action.</li> <li><b>Device optimization </b>– using responsive web design to make sure that your pages are highly-optimized for any device.</li> <li><b><a href="https://web.archive.org/web/20130705203231/http://www.steamfeed.com/creating-effective-calls-to-action-six-keys/" target="_blank">Creating effective CTAs</a> </b>(on all of your site’s searchable pages)- making sure that they are in context with the content they are hosted on and making them very visible.</li> </ul> <p style="text-align: center;"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/wp-content/uploads/2013/07/Resource-Landing-Page-2.png"><img class="aligncenter wp-image-3489" alt="Resource-Landing-Page-2" src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2013/07/Resource-Landing-Page-2.png" width="630" height="550"/></a></p> <ul> <li>Considering <a href="https://web.archive.org/web/20130705203231/https://blog.kissmetrics.com/eye-tracking-studies/">eye-tracking and heat maps</a> could also be very beneficial in improving your pages’ ability to attract, retain and convert visitors.</li> </ul> <p>You can also check out <a href="https://web.archive.org/web/20130705203231/http://unbounce.com/landing-pages/unique-landing-page-strategies/" target="_blank">Unbounce’s unique landing page strategies</a> for more ideas. And for more conversion optimization tips, you can check out these guides:</p> <ul> <li><a href="https://web.archive.org/web/20130705203231/http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-conversion-rates/" target="_blank">The Ultimate Guide to Increasing Ecommerce Conversion Rates</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://socialtriggers.com/increase-blog-conversions-video/" target="_blank">The Ultimate Guide to Increase Conversion Rates on Blogs</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://www.seomoz.org/blog/seogadget-guide-conversion-rate-optimization" target="_blank">The SEOGadget Guide to Conversion Rate Optimization</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization" target="_blank">The Definitive How-To Guide for Conversion Rate Optimization</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://unbounce.com/conversion-rate-optimization/50-awesome-posts-on-conversions/" target="_blank">50 Awesome Posts on Conversions</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/conversions-through-branding/%E2%80%A2%09http:/rich-page.com/website-optimization/the-ultimate-guide-to-conversion-rate-optimization/" target="_blank">The Ultimate Guide to Conversion Rate Optimization from Rich Page</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://unbounce.com/landing-pages/ultimate-guide-to-optimization/" target="_blank">The Ultimate Guide to Landing Page Optimization</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://www.singlegrain.com/blog/top-50-posts-on-conversion-rate-optimization/" target="_blank">Top 50 Posts on Conversion Rate Optimization</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://www.evergage.com/blog/9-uncommon-conversion-rate-optimization-tips-you-can-use-today" target="_blank">9 Uncommon Conversion Rate Optimization Tips</a></li> </ul> <h2><span style="text-decoration: underline;">Improving visitor engagement, long-click and reducing bounce rate </span></h2> <p>Improved visitors’ time spent on site/pages is a strong indicator of great experience. There are many ways to optimize your site’s ability to engage visitors such as</p> <ul> <li>Making sure that your pages’ titles are accurate and match the information provided by their content, to prevent incoming search visitors from bouncing back to the search results.</li> <li>Displaying social proof and trust indicators in the site’s key entrances (like what <a href="https://web.archive.org/web/20130705203231/http://www.coopsandcages.com.au/">Coops and Cages</a> did to their key pages that increased their conversions by 40%).</li> </ul> <p style="text-align: center;"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/wp-content/uploads/2013/07/coopsandcages.png"><img class="aligncenter wp-image-3495" alt="coopsandcages" src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2013/07/coopsandcages.png" width="630" height="300"/></a></p> <ul> <li>Increasing internal links in your pages’ content. This can help make your visitors stay longer, especially if you’re internally linking to other useful and relevant resources hosted within your site.</li> <li>Improving readability by testing different fonts, changing content structure (like breaking long paragraphs or designing content for skim readers), and testing/using better page headlines.</li> <li>Blocking access to poor-content and duplicate pages in the site (by adding the noindex tag on these pages). This will improve your site’s ranking power, since it won’t be displaying any unimportant pages on search results.</li> </ul> <h2><span style="text-decoration: underline;">Site Speed</span></h2> <p>Google is <a href="https://web.archive.org/web/20130705203231/http://www.blindfiveyearold.com/google-evil-plan" target="_blank">obsessed with speed</a>, as they try to get people to use the Internet more. There are many ways to improve your website’s performance in terms of speed, especially nowadays that there are available tools that can guide you in optimizing your site – such as <a href="https://web.archive.org/web/20130705203231/https://developers.google.com/speed/pagespeed/" target="_blank">Page Speed</a> and <a href="https://web.archive.org/web/20130705203231/https://www.pingdom.com/" target="_blank">Pingdom</a>.</p> <p>Google’s search team has also been very transparent about <a href="https://web.archive.org/web/20130705203231/http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html" target="_blank">site speed being a huge ranking factor</a> in their algorithm. The good thing is that there are tons of available resources on how you can optimize your site’s speed, and you can check out some of them below:</p> <ul> <li><a href="https://web.archive.org/web/20130705203231/http://moz.com/blog/15-tips-to-speed-up-your-website" target="_blank">15 tips to speed up your website</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://developer.yahoo.com/performance/rules.html" target="_blank">Best practices for speeding up your website</a></li> <li><a href="https://web.archive.org/web/20130705203231/https://developers.google.com/speed/articles/identifying-page-speed-problems" target="_blank">Improving website performance with Page Speed</a></li> <li><a href="https://web.archive.org/web/20130705203231/http://www.practicalecommerce.com/articles/2773-How-to-Increase-Page-Speed-and-Help-Search-Engine-Rankings" target="_blank">How to increase page speed and help search engine rankings</a></li> </ul> <h2><span style="text-decoration: underline;">Learning from Analytics data</span></h2> <p>Your analytics data can help you better understand what your users want and look for. Some of the areas where you can discover more opportunities to improve your content and business strategy are:</p> <ul> <li>Your site’s worst landing pages (pages on your site that have high bounce rates and low engagement rates) – as these insights can help you improve them as well as your approach in optimizing all of the site’s pages.</li> <li>Keywords that send good volume of traffic but with no conversions or have low engagement rate. Identifying these keywords and understanding why people aren’t converting can help you in optimizing their designated landing pages.</li> <li>Site search data. As this can get you more information on what your visitors are looking for – which can help you identify other topic areas that your audience is also interested in. For more in-depth tips, you can check out this <a href="https://web.archive.org/web/20130705203231/http://searchengineland.com/use-site-search-data-to-fuel-your-content-key-phrase-strategy-161837">guide on using site search data to improve content strategy from Search Engine Land</a>.</li> </ul> <p style="text-align: center;"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/wp-content/uploads/2013/07/site-search-data.png"><img class="aligncenter wp-image-3507" alt="site search data" src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2013/07/site-search-data.png" width="620" height="250"/></a></p> <h2><span style="text-decoration: underline;">Targeted outreach and content distribution</span></h2> <p>The more you’re visible on highly relevant traffic-referring sources/sites, the more you are able to generate highly targeted and easily-engaged visitors.</p> <p>Associating your site with other authority online publications where your target audiences are can extremely help you grow your site’s usage signals, especially when people are sharing your content (which is another strong indicator of quality experience).</p> <p>Focus on acquiring links, coverage and exposure that can generate more actions on your site. This is doable when you’re getting links/mentions from the right places (on sites where your target market is).</p> <p>Some of the marketing activities that you do to get more qualified traffic (that will actually do stuff when they’re already on your site):</p> <ul> <li>Regularly contribute content and/or participate on discussions on high-traffic sites that are topically relevant to yours.</li> <li>Reach out and connect with industry influencers who’ll find value in and most likely share your product/content to their network/followers.</li> <li>Continuously grow your site’s content assets and keep on educating your audience, so that people will have more reasons to share, subscribe and interact with your brand.</li> </ul> <p>If you liked this post, you can <a href="https://web.archive.org/web/20130705203231/http://feeds.feedburner.com/Kaiserthesage" target="_blank">subscribe to my feed</a> and follow me on Twitter <a href="https://web.archive.org/web/20130705203231/http://twitter.com/jasonacidre" target="_blank">@jasonacidre</a>.</p> <div class="dd_post_share"><div class="dd_buttons"><div class="dd_button"><script type="text/javascript" src="https://web.archive.org/web/20130705203231js_/https://apis.google.com/js/plusone.js"></script><g:plusone size="tall" href="http://kaiserthesage.com/great-experience/"></g:plusone></div><div class="dd_button"><a href="https://web.archive.org/web/20130705203231/http://twitter.com/share" class="twitter-share-button" data-url="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/great-experience/" data-count="vertical" data-text="Creating Great Experience for SEO" data-via=""></a><script type="text/javascript" src="https://web.archive.org/web/20130705203231js_/http://platform.twitter.com/widgets.js"></script></div><div class="dd_button"><iframe src="https://web.archive.org/web/20130705203231if_/http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fkaiserthesage.com%2Fgreat-experience%2F&locale=en_US&layout=box_count&action=like&width=50&height=60&colorscheme=light" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:50px; height:62px;" allowtransparency="true"></iframe></div><div class="dd_button"><script src="https://web.archive.org/web/20130705203231js_/http://www.stumbleupon.com/hostedbadge.php?s=5&r=http%3A%2F%2Fkaiserthesage.com%2Fgreat-experience%2F"></script></div></div><div style="clear:both"></div></div>  <div style="float:none;margin:10px 0 10px 0;text-align:center;"> <script type="text/javascript"> </script> <script type="text/javascript" src="https://web.archive.org/web/20130705203231js_/http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </div> <div style="font-size:0px;height:0px;line-height:0px;margin:0;padding:0;clear:both"></div> <div class="zem_rp_wrap zem_rp_th_vertical" id="zem_rp_first"><div class="zem_rp_content"><h3 class="related_post_title">Related Posts</h3><ul class="related_post zem_rp" style="visibility: visible"><li data-position="0" data-poid="in-3039" data-post-type="none"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/inbound-marketing-methods/" class="zem_rp_thumbnail"><img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2013/04/interactive-content-150x150.png" alt="5 Inbound Marketing Methods that can Drive Traffic and Conversions"/></a><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/inbound-marketing-methods/" class="zem_rp_title">5 Inbound Marketing Methods that can Drive Traffic and Conversions</a></li><li data-position="1" data-poid="in-2038" data-post-type="none"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/seo-site-changes-for-ux-conversions/" class="zem_rp_thumbnail"><img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2012/09/tom-150x150.jpg" alt="How to Avoid Site Changes that Ruin User Experience and Conversions"/></a><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/seo-site-changes-for-ux-conversions/" class="zem_rp_title">How to Avoid Site Changes that Ruin User Experience and Conversions</a></li><li data-position="2" data-poid="in-1291" data-post-type="none"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/when-link-building-is-not-enough/" class="zem_rp_thumbnail"><img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2012/03/Picture11-150x150.png" alt="What to do When Link Building is not enough to Outrank Competitors"/></a><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/when-link-building-is-not-enough/" class="zem_rp_title">What to do When Link Building is not enough to Outrank Competitors</a></li><li data-position="3" data-poid="in-346" data-post-type="none"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/regain-rankings-google-panda/" class="zem_rp_thumbnail"><img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-content/uploads/2011/05/angry_panda-211x3001-150x150.jpg" alt="20 SEO Strategies for Sites Affected By Google Panda"/></a><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/regain-rankings-google-panda/" class="zem_rp_title">20 SEO Strategies for Sites Affected By Google Panda</a></li></ul></div></div> <div class="wp-about-author-containter-top" style="background-color:#FFEAA8;"><div class="wp-about-author-pic"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://0.gravatar.com/avatar/0b7e3e82f2460de981b59e1b2fef449a?s=100&d=&r=G" class="avatar avatar-100 photo" height="100" width="100"/></div><div class="wp-about-author-text"><h3><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/author/admin/" title="Jason Acidre">Jason Acidre</a></h3><p>Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for <a href="https://web.archive.org/web/20130705203231/http://www.affilorama.com/">Affilorama</a> and <a href="https://web.archive.org/web/20130705203231/http://www.traffictravis.com/">Traffic Travis</a>, and also the sole author of this <a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/">SEO blog</a>. You can follow him on Twitter <a href="https://web.archive.org/web/20130705203231/http://twitter.com/jasonacidre">@jasonacidre</a> and on <a href="https://web.archive.org/web/20130705203231/https://plus.google.com/106109572056956797022/">Google+</a>.</p><p class="wpa-nomargin"><a href="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/author/admin/" title="More posts by Jason Acidre">More Posts</a> - <a href="https://web.archive.org/web/20130705203231/http://www.twitter.com/jasonacidre">Twitter</a> - <a href="https://web.archive.org/web/20130705203231/http://www.facebook.com/Kaiserthesage">Facebook</a> - <a href="https://web.archive.org/web/20130705203231/https://plus.google.com/u/0/106109572056956797022/posts">Google Plus</a></p></div></div> </div> </div> <div id="comments"> <div id="comments_intro" class="comments_intro"> <p><span class="bracket">{</span> <span>12</span> comments… read them below or <a href="#respond" rel="nofollow">add one</a> <span class="bracket">}</span></p> </div> <dl id="comment_list"> <dt class="comment even thread-even depth-1" id="comment-158588"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.creativestag.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/188153c9c936c47a24a3df169acaa5b5?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.creativestag.com/" rel="external nofollow" class="url">Tom</a></span> <span class="comment_time"><a href="#comment-158588" title="Permalink to this comment" rel="nofollow">July 2, 2013 at 7:52 am</a></span> </dt> <dd class="comment even thread-even depth-1"> <div class="format_text" id="comment-body-158588"> <p>Great advice, Jason. Connecting with other bloggers and building relationship with them goes a long way. Thanks for the great article.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158588#respond" onclick="return addComment.moveForm("comment-body-158588", "158588", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment odd alt thread-odd thread-alt depth-1 parent" id="comment-158592"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.rankingelite.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/1fb6096c96d5837638ec67c81bd1483f?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.rankingelite.com/" rel="external nofollow" class="url">Sef</a></span> <span class="comment_time"><a href="#comment-158592" title="Permalink to this comment" rel="nofollow">July 2, 2013 at 8:17 am</a></span> </dt> <dd class="comment odd alt thread-odd thread-alt depth-1 parent"> <div class="format_text" id="comment-body-158592"> <p>Another helpful and awesome post Jason (thumbs up) keeping a website visitors and make them come back every now and then is the best result of a great user experience that a website will provide. <img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-includes/images/smilies/icon_biggrin.gif" alt=":D" class="wp-smiley"/> and having a mindset of “every page is a landing page” will complete the ingredients of developing optimized landing pages for user experience. -Off topic, looking forward to seeing you on Morcon2013.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158592#respond" onclick="return addComment.moveForm("comment-body-158592", "158592", "respond", "3470")">Reply</a></p> </div> <dl class="children"> <dt class="comment even depth-2" id="comment-158672"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.seoteky.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://0.gravatar.com/avatar/e6ed2b589458bbdc6097e74bbb5ae100?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.seoteky.com/" rel="external nofollow" class="url">seoteky</a></span> <span class="comment_time"><a href="#comment-158672" title="Permalink to this comment" rel="nofollow">July 2, 2013 at 6:33 pm</a></span> </dt> <dd class="comment even depth-2"> <div class="format_text" id="comment-body-158672"> <p>Excited na si Sef! Hahaha</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158672#respond" onclick="return addComment.moveForm("comment-body-158672", "158672", "respond", "3470")">Reply</a></p> </div> </dd> </dl> </dd> <dt class="comment odd alt thread-even depth-1" id="comment-158654"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.theplrstore.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://0.gravatar.com/avatar/849316bc32adf5b3479cf849a1ccadb2?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.theplrstore.com/" rel="external nofollow" class="url">Ron</a></span> <span class="comment_time"><a href="#comment-158654" title="Permalink to this comment" rel="nofollow">July 2, 2013 at 4:52 pm</a></span> </dt> <dd class="comment odd alt thread-even depth-1"> <div class="format_text" id="comment-body-158654"> <p>This is very interesting information, I recently was looking for a new pediatrician for my son (which is naturally my wifes duty!) and got referred to a couple different sites for pediatricians. The one that stood out to me most, was in fact the one that caught my eye, and attention, and drew me in. The other was bland, and boring to say the least, so I did not end up choosing a pediatrician from that site. Not only are you drawing in more visitors, but you achieve a higher clientele. Awesome topic.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158654#respond" onclick="return addComment.moveForm("comment-body-158654", "158654", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment even thread-odd thread-alt depth-1" id="comment-158671"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://addhass.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/908cba1e69d572da2afe0630d1f83dad?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://addhass.com/" rel="external nofollow" class="url">Addam Hassan</a></span> <span class="comment_time"><a href="#comment-158671" title="Permalink to this comment" rel="nofollow">July 2, 2013 at 6:26 pm</a></span> </dt> <dd class="comment even thread-odd thread-alt depth-1"> <div class="format_text" id="comment-body-158671"> <p>Thanks for writing this post, it’s really useful with sound actionable advice.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158671#respond" onclick="return addComment.moveForm("comment-body-158671", "158671", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment odd alt thread-even depth-1" id="comment-158705"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.edigitalfields.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://0.gravatar.com/avatar/c1d165572ae0121e9c0308eb4622965a?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.edigitalfields.com/" rel="external nofollow" class="url">eDigitalFields</a></span> <span class="comment_time"><a href="#comment-158705" title="Permalink to this comment" rel="nofollow">July 2, 2013 at 11:03 pm</a></span> </dt> <dd class="comment odd alt thread-even depth-1"> <div class="format_text" id="comment-body-158705"> <p>Now, it’s time to focus more on usability and experience. To create great experience, think of everything about your audience and how they will approach your website.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158705#respond" onclick="return addComment.moveForm("comment-body-158705", "158705", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment even thread-odd thread-alt depth-1" id="comment-158815"> <span class="avatar"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/fb693b532c5db3d1c4112310477c07ad?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></span> <span class="comment_author">Anthony Pensabene</span> <span class="comment_time"><a href="#comment-158815" title="Permalink to this comment" rel="nofollow">July 3, 2013 at 11:35 am</a></span> </dt> <dd class="comment even thread-odd thread-alt depth-1"> <div class="format_text" id="comment-body-158815"> <p>awesome as always. those vans are fly. did you grab those? <img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/> </p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158815#respond" onclick="return addComment.moveForm("comment-body-158815", "158815", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment odd alt thread-even depth-1" id="comment-158971"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.marketingbyweb.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/fa576f8e376f3d21897713f3ab8b253d?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.marketingbyweb.com/" rel="external nofollow" class="url">Chris Mayhew</a></span> <span class="comment_time"><a href="#comment-158971" title="Permalink to this comment" rel="nofollow">July 4, 2013 at 2:16 am</a></span> </dt> <dd class="comment odd alt thread-even depth-1"> <div class="format_text" id="comment-body-158971"> <p>Thanks for the great advice Jason. I have always said that useability is a big part of SEO. If people can’t easily navigate your site then they are never going to stay for long or share it with their friends. Thanks for sharing.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158971#respond" onclick="return addComment.moveForm("comment-body-158971", "158971", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment even thread-odd thread-alt depth-1" id="comment-158983"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://jobsexamsresults.com/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/34ce9644f9e1ef0bbddbb48a43520700?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://jobsexamsresults.com/" rel="external nofollow" class="url">hiren</a></span> <span class="comment_time"><a href="#comment-158983" title="Permalink to this comment" rel="nofollow">July 4, 2013 at 3:02 am</a></span> </dt> <dd class="comment even thread-odd thread-alt depth-1"> <div class="format_text" id="comment-body-158983"> <p>hi jason<br/> i am new blogger and your seo tips are very helpful for me thanks for sharing this article.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=158983#respond" onclick="return addComment.moveForm("comment-body-158983", "158983", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment odd alt thread-even depth-1" id="comment-159003"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.uk.am/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/d304cfb179d18087d4feb58b94637872?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.uk.am/" rel="external nofollow" class="url">Alok Pant</a></span> <span class="comment_time"><a href="#comment-159003" title="Permalink to this comment" rel="nofollow">July 4, 2013 at 4:27 am</a></span> </dt> <dd class="comment odd alt thread-even depth-1"> <div class="format_text" id="comment-body-159003"> <p>So much information in one page. I bet you could have made 5 different articles from it <img src="https://web.archive.org/web/20130705203231im_/http://kaiserthesage.com/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/><br/> The future of customer retention lies in Usability. The successful website are those who create an environment for audience to come to the site again and again. Thank you for this through article. I enjoyed it very much.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=159003#respond" onclick="return addComment.moveForm("comment-body-159003", "159003", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment even thread-odd thread-alt depth-1" id="comment-159033"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://glipho.com/angie-wilson/education-is-the-baseline-of-economy" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://0.gravatar.com/avatar/8bc647f270b88462db21a53b6d8d3acb?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://glipho.com/angie-wilson/education-is-the-baseline-of-economy" rel="external nofollow" class="url">Angie Wilson</a></span> <span class="comment_time"><a href="#comment-159033" title="Permalink to this comment" rel="nofollow">July 4, 2013 at 7:20 am</a></span> </dt> <dd class="comment even thread-odd thread-alt depth-1"> <div class="format_text" id="comment-body-159033"> <p>I think relevancy, unique content and nice neighborhood of websites referring you always counts first , and its a great article from your side double likes!!</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=159033#respond" onclick="return addComment.moveForm("comment-body-159033", "159033", "respond", "3470")">Reply</a></p> </div> </dd> <dt class="comment odd alt thread-even depth-1" id="comment-159050"> <span class="avatar"><a href="https://web.archive.org/web/20130705203231/http://www.examptd.info/" rel="nofollow"><img alt="" src="https://web.archive.org/web/20130705203231im_/http://1.gravatar.com/avatar/9778a021feb6f34abf4ae141b8e5d9b1?s=44&d=&r=G" class="avatar avatar-44 photo" height="44" width="44"/></a></span> <span class="comment_author"><a href="https://web.archive.org/web/20130705203231/http://www.examptd.info/" rel="external nofollow" class="url">Saiful</a></span> <span class="comment_time"><a href="#comment-159050" title="Permalink to this comment" rel="nofollow">July 4, 2013 at 9:07 am</a></span> </dt> <dd class="comment odd alt thread-even depth-1"> <div class="format_text" id="comment-body-159050"> <p>Generate Google Analytics reports on monthly basis and research on the keywords that have used many times in your website.</p> <p class="reply"><a class="comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/?replytocom=159050#respond" onclick="return addComment.moveForm("comment-body-159050", "159050", "respond", "3470")">Reply</a></p> </div> </dd> </dl> <div id="respond"> <div id="respond_intro"> <a rel="nofollow" id="cancel-comment-reply-link" href="/web/20130705203231/http://kaiserthesage.com/great-experience/#respond" style="display:none;">Cancel reply</a> <p>Leave a Comment</p> </div> <form action="https://web.archive.org/web/20130705203231/http://kaiserthesage.com/wp-comments-post.php" method="post" id="commentform"> <p><input class="text_input" type="text" name="author" id="author" value="" tabindex="1" aria-required="true"/><label for="author">Name <span class="required" title="Required">*</span></label></p> <p><input class="text_input" type="text" name="email" id="email" value="" tabindex="2" aria-required="true"/><label for="email">E-mail <span class="required" title="Required">*</span></label></p> <p><input class="text_input" type="text" name="url" id="url" value="" tabindex="3"/><label for="url">Website</label></p> <p class="comment_box"> <textarea name="comment" id="comment" tabindex="4" cols="40" rows="8"></textarea> </p> <p style="clear: both;" class="subscribe-to-comments"> <input type="checkbox" name="subscribe" id="subscribe" value="subscribe" style="width: auto;"/> <label for="subscribe">Notify me of followup comments via e-mail</label> </p> <p class="remove_bottom_margin"> <input name="submit" class="form_submit" type="submit" id="submit" tabindex="5" value="Submit"/> <input type="hidden" name="comment_post_ID" value="3470" id="comment_post_ID"/> <input type="hidden" name="comment_parent" id="comment_parent" value="0"/> </p> <p id="gasp_p" style="clear:both;"></p><script type="text/javascript"> //v1.01 var gasp_p = document.getElementById("gasp_p"); 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