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PROFILE</p> </div> <div class="wp-block-column relative" style="flex-basis: 85%;"> <h1 class="h2 phone:mb-2">Charlotte Zhang</h1> <p>Marketing Manager, Asia <br /> Shanghai</p> <div class="wp-block-buttons phone:mb-10 -mb-8"> <div class="wp-block-button is-style-outline"> <a href="" class="wp-block-button__link no-border-radius set-scroll to-scroll-1">Connect with Charlotte</a> </div> </div>  <nav class="social-links phone:relative absolute top-0 right-0"> <ul class="social-icons mb-0"> </li> <li class="icon"> <a href="https://www.linkedin.com/in/charlottezhang/" target="_blank"> <svg height="24" width="24" color="white" class="svg-icon linkedin-icon" aria-hidden="true" role="img"> <use xlink:href="#linkedin-icon"></use> </svg> </a> </li> </ul> </nav> </div> </div> </article> </section> <section class="section-content"> <article class="container"> <div class="wp-block-columns prophet-columns"> <div class="wp-block-column" style="flex-basis: 15%;"></div> <div class="wp-block-column phone:order-2" style="flex-basis: 55%;"> <p class="entry">Charlotte is the marketing manager for Asia, based in Prophet鈥檚 Shanghai office. She drives brand growth strategies through high-impact marketing communication, including content, social media and public relations.<br /> <br /> She is culturally curious and is especially fascinated with language and semiotics, an emerging research methodology of culture and trends through the study of signs. She helped organize Semiofest 2014, bringing the European event to Asia for the first time, and has participated in semiotic analysis projects for such clients as L鈥橭r茅al, Audi and Boiron. <br /> Before joining Prophet, Charlotte worked at brand consultancy Labbrand.<br /> She speaks native Mandarin, fluent English and French, and earned dual degrees in French Literature and Public Relations. When she鈥檚 not thinking about brands, she鈥檚 reading mysteries, science fiction or binge-watching spy dramas.</p>  </div> <div class="wp-block-column" style="flex-basis: 5%;"></div> <div class="wp-block-column phone:order-1" style="flex-basis: 25%;"> <div class="inline-flex wp-block-image is-style-rounded"> <figure class="size-full is-resized m-0"> <img class="phone:w-5/6 phone:m-auto w-full" loading="lazy" src="https://prophet.com/wp-content/uploads/2018/10/zhang-charlotte.png" alt="" width="300" height="300" srcset="https://prophet.com/wp-content/uploads/2018/10/zhang-charlotte.png" > </figure> </div> </div> </div> </article> </section> <section class="form bg-black to-scroll-1"> <article class="container"> <div class="wp-block-columns"> <div class="wp-block-column" style="flex-basis: 15%"></div> <div class="wp-block-column" style="flex-basis: 55%;"> <div class="form-container contact-author-block"> <div class="form-wrapper"> <div class="header"> <h3><span class="text-white">Connect with</span> <span class="text-green">Charlotte</span></h3> <p class="caption text-white">Charlotte will get back to you in 1-2 business days.</p> </div> <form id="form-contact-author" class="form-contact-author" name="contact_author_form"> <div class="form-row"> <label for="email" aria-label="Email"> <input type="email" id="email" name="email" placeholder="Your business email address" > <span class="bottom-line trans"></span> </label> </div> <div class="form-row"> <label for="message" class="textarea"> <textarea class="message" id="message" name="message" placeholder="Your message"></textarea> <span class="bottom-line trans"></span> </label> </div> <input type="hidden" id="send-to" name="send-to" value="Charlotte Zhang">  <input type="hidden" class="recaptcha_token" name="recaptcha_token" > <input type="hidden" class="recaptcha_action" name="recaptcha_action" value="recaptcha_gated_connect_form" > <input type="hidden" name="elqCustomerGUID" value=""> <input type="hidden" name="elqCookieWrite" value="0"> <input type="hidden" name="utm_source" class="utm_source" value=""> <input type="hidden" name="utm_medium" class="utm_medium" value=""> <input type="hidden" name="utm_campaign" class="utm_campaign" value=""> <div class="form-row button-container"> <div class="wp-block-buttons"> <div class="wp-block-button is-style-fill"> <span class="required-message">*Fill in all required fields</span> <input class="wp-block-button__link no-border-radius connect-submit-btn" type="submit" name="submit" value="Submit" /> </div> </div> </div> </form> <div class="success-container"> <div class="cta-success-message">Thank you for contacting us.</div> </div> </div> </div> </div> </div> </article> </section> <section class="section-content"> <article class="container"> <div class="wp-block-columns"> <div class="wp-block-column"> <h2>Charlotte Zhang's Thinking</h2> </div> <div class="wp-block-column"> <p class="has-text-align-right p-link-dark"> <a href="/thinking/">View All</a> </p> </div> </div> <div class="tile-blocks"> <div id="post-24271" class="tile-item post-24271 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-brand-activation thinking_type-blogs" > <a href="https://prophet.com/2022/03/how-relevant-brands-capture-chinese-consumers/" class="tile-link" target="_self" onclick="ga( 'send', 'event', 'Card Tile', 'Custom Block', 'How Relevant Brands Capture the Head and Heart of Chinese Consumers' );"> <div class="tile-block"> <div class="tile-content"> <div class="top"> <div class="bg-img" style="background-image: url(https://prophet.com/wp-content/uploads/2022/05/BRI22_Thinking_Asia_Option1.1-1529x800-1.png)"></div> </div> <div class="bottom"> <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog</span></p><h3 class='entry-title font-normal font-GraphikLight'>How Relevant Brands Capture the Head and Heart of Chinese Consumers</h3> </div> </div> </div> </a> </div> </div> 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