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Appeals to Local Consumers?" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/12/Featuredhero-1.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/12/Featuredhero-1-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/what-financial-advertising-messaging-appeals-to-local-consumers/">What Financial Advertising Messaging Appeals to Local Consumers?</a></h2> <div class="post-content"><div class="post-content-inner"><p>Find tips for financial advertising messaging that will be appealing to local consumers in this article. </p> </div><a href="https://aspire.marketron.com/what-financial-advertising-messaging-appeals-to-local-consumers/" class="more-link">read more</a></div> </article> <article id="post-254341" class="et_pb_post clearfix et_pb_blog_item_0_7 post-254341 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-display category-ad-email category-ad-geofencing category-ad-ott-ctv category-ad-radio category-ad-sem category-ad-social category-ad-video category-creative category-creative-best-practices category-sales-ideas category-sales-brand-awareness category-sales-display category-sales-drive-sales category-sales-email-marketing category-sales-geofencing category-sales-ott-ctv category-sales-radio category-sales-sem category-sales-social category-sales-video tag-awareness tag-conversion tag-ctv tag-customer-journey tag-demand tag-display tag-email-marketing tag-geofencing tag-media-plans tag-ott tag-radio tag-sem tag-social-media tag-video et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/designing-media-plans-for-converting-existing-demand-and-building-future-awareness/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/11/Featuredhero-3-400x250.jpg?crop=1" alt="Designing Media Plans for Converting Existing Demand and Building Future Awareness" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/11/Featuredhero-3.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/11/Featuredhero-3-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/designing-media-plans-for-converting-existing-demand-and-building-future-awareness/">Designing Media Plans for Converting Existing Demand and Building Future Awareness</a></h2> <div class="post-content"><div class="post-content-inner"><p>Gain insights on building media plans that convert existing demand and build future awareness for local advertisers.</p> </div><a href="https://aspire.marketron.com/designing-media-plans-for-converting-existing-demand-and-building-future-awareness/" class="more-link">read more</a></div> </article> <article id="post-254141" class="et_pb_post clearfix et_pb_blog_item_0_8 post-254141 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-social category-creative category-creative-best-practices category-sales-ideas category-sales-social tag-demographics tag-facebook tag-instagram tag-interests tag-linkedin tag-meta tag-snapchat tag-social-media tag-targeting tag-tiktok tag-youtube et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/social-media-targeting-options-demographics-interests-and-more/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/10/Featuredhero-3-400x250.jpg?crop=1" alt="Social Media Targeting Options: Demographics, Interests and More" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/10/Featuredhero-3.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/10/Featuredhero-3-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/social-media-targeting-options-demographics-interests-and-more/">Social Media Targeting Options: Demographics, Interests and More</a></h2> <div class="post-content"><div class="post-content-inner"><p>Learn about all the options for social media targeting to ensure compliance with platforms and getting ads in front of the right audience.</p> </div><a href="https://aspire.marketron.com/social-media-targeting-options-demographics-interests-and-more/" class="more-link">read more</a></div> </article> <article id="post-254075" class="et_pb_post clearfix et_pb_blog_item_0_9 post-254075 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-streaming-audio category-creative category-creative-best-practices category-sales-ideas category-sales-brand-awareness category-sales-steaming-audio tag-audio-ads tag-brand-awareness tag-storytelling tag-streaming-audio-advertising et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/5-ideas-for-streaming-audio-advertising/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/10/Featuredhero-400x250.jpg?crop=1" alt="5 Ideas for Streaming Audio Advertising" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/10/Featuredhero.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/10/Featuredhero-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/5-ideas-for-streaming-audio-advertising/">5 Ideas for Streaming Audio Advertising</a></h2> <div class="post-content"><div class="post-content-inner"><p>Approach local advertisers with these streaming audio advertising ideas. This ad type complements radio and other digital tactics.</p> </div><a href="https://aspire.marketron.com/5-ideas-for-streaming-audio-advertising/" class="more-link">read more</a></div> </article> <article id="post-253996" class="et_pb_post clearfix et_pb_blog_item_0_10 post-253996 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-email category-creative category-creative-best-practices category-sales-ideas category-sales-drive-sales category-sales-email-marketing category-uncategorized tag-b2b tag-creative tag-digital-advertising tag-email-marketing tag-events tag-pitching tag-targeting et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/6-tips-for-selling-b2b-email-marketing/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/09/Featuredhero-3-400x250.jpg?crop=1" alt="6 Tips for Selling B2B Email Marketing" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/09/Featuredhero-3.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/09/Featuredhero-3-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/6-tips-for-selling-b2b-email-marketing/">6 Tips for Selling B2B Email Marketing</a></h2> <div class="post-content"><div class="post-content-inner"><p>Learn how to position B2B email marketing to win more sales. There are big opportunities for digital advertising revenue with this tactic.</p> </div><a href="https://aspire.marketron.com/6-tips-for-selling-b2b-email-marketing/" class="more-link">read more</a></div> </article> <article id="post-253857" class="et_pb_post clearfix et_pb_blog_item_0_11 post-253857 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-display category-ad-email category-ad-geofencing category-ad-ott-ctv category-ad-sem category-ad-social category-creative category-creative-best-practices category-sales-ideas category-sales-display category-sales-email-marketing category-sales-geofencing category-sales-ott-ctv category-sales-sem category-sales-social tag-a-b-testing tag-ab-testing tag-call-to-action tag-clicks tag-conversions tag-cta tag-digital-advertising tag-landing-pages et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/helping-your-advertisers-with-landing-pages-to-improve-conversions/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/08/Featuredhero-3-400x250.jpg?crop=1" alt="Helping Your Advertisers with Landing Pages to Improve Conversions" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/08/Featuredhero-3.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/08/Featuredhero-3-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/helping-your-advertisers-with-landing-pages-to-improve-conversions/">Helping Your Advertisers with Landing Pages to Improve Conversions</a></h2> <div class="post-content"><div class="post-content-inner"><p>Landing pages play an important role in digital advertising conversions. Get tips to build effective ones to share with advertisers.</p> </div><a href="https://aspire.marketron.com/helping-your-advertisers-with-landing-pages-to-improve-conversions/" class="more-link">read more</a></div> </article> <article id="post-253773" class="et_pb_post clearfix et_pb_blog_item_0_12 post-253773 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-display category-ad-email category-ad-geofencing category-ad-ott-ctv category-ad-radio category-ad-sem category-ad-social category-ad-streaming-audio category-ad-video category-creative category-creative-best-practices category-sales-ideas category-sales-brand-awareness category-sales-cta category-sales-display category-sales-email-marketing category-sales-geofencing category-sales-ott-ctv category-sales-promotions category-sales-radio category-sales-sem category-sales-social category-sales-steaming-audio category-sales-video tag-advertising tag-awareness tag-campaigns tag-consideration tag-cta tag-customer-journey tag-decision tag-promotions et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/types-of-ad-messaging-to-use-for-each-stage-of-the-customer-journey/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/08/Featuredhero-2-400x250.jpg?crop=1" alt="Types of Ad Messaging to Use for Each Stage of the Customer Journey" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/08/Featuredhero-2.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/08/Featuredhero-2-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/types-of-ad-messaging-to-use-for-each-stage-of-the-customer-journey/">Types of Ad Messaging to Use for Each Stage of the Customer Journey</a></h2> <div class="post-content"><div class="post-content-inner"><p>Get ideas and tips for aligning ad messaging with the stages of the customer journey. It can lift engagement and conversions.</p> </div><a href="https://aspire.marketron.com/types-of-ad-messaging-to-use-for-each-stage-of-the-customer-journey/" class="more-link">read more</a></div> </article> <article id="post-253652" class="et_pb_post clearfix et_pb_blog_item_0_13 post-253652 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-display category-ad-geofencing category-ad-ott-ctv category-ad-social category-ad-video category-creative category-creative-best-practices category-sales-ideas category-sales-display category-sales-geofencing category-sales-ott-ctv category-sales-social category-sales-video tag-alcohol tag-cannabis tag-casino tag-creative-best-practices tag-dispensary tag-display tag-gambling tag-geofencing tag-restricted-categories tag-social-media tag-video et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/restricted-category-ad-creative-best-practices-cannabis-alcohol-and-gambling/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/07/Featuredhero-6-400x250.jpg?crop=1" alt="Restricted Category Ad Creative Best Practices: Cannabis, Alcohol and Gambling" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/07/Featuredhero-6.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/07/Featuredhero-6-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/restricted-category-ad-creative-best-practices-cannabis-alcohol-and-gambling/">Restricted Category Ad Creative Best Practices: Cannabis, Alcohol and Gambling</a></h2> <div class="post-content"><div class="post-content-inner"><p>Explore ad creative best practices for restricted categories. Get tips on how to ensure creative gets attention from consumers.</p> </div><a href="https://aspire.marketron.com/restricted-category-ad-creative-best-practices-cannabis-alcohol-and-gambling/" class="more-link">read more</a></div> </article> <article id="post-253443" class="et_pb_post clearfix et_pb_blog_item_0_14 post-253443 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-geofencing category-ad-video category-creative category-creative-best-practices category-sales-ideas category-sales-drive-sales category-sales-geofencing category-trends category-trends-ask-the-experts tag-ask-the-expert tag-call-to-action tag-creative-best-practices tag-geofencing tag-jenn-gareis tag-local-digital-advertising tag-location-based-retargeting tag-recruitment tag-retail tag-targeting et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/ask-the-expert-when-should-local-advertisers-use-location-based-retargeting/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/07/Featuredhero-1-400x250.jpg?crop=1" alt="Ask the Expert: When Should Local Advertisers Use Location-Based Retargeting?" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/07/Featuredhero-1.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/07/Featuredhero-1-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/ask-the-expert-when-should-local-advertisers-use-location-based-retargeting/">Ask the Expert: When Should Local Advertisers Use Location-Based Retargeting?</a></h2> <div class="post-content"><div class="post-content-inner"><p>In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.</p> </div><a href="https://aspire.marketron.com/ask-the-expert-when-should-local-advertisers-use-location-based-retargeting/" class="more-link">read more</a></div> </article> <article id="post-253250" class="et_pb_post clearfix et_pb_blog_item_0_15 post-253250 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-email category-ad-geofencing category-ad-ott-ctv category-ad-radio category-ad-streaming-audio category-creative category-creative-best-practices category-sales-ideas category-sales-drive-sales category-sales-email-marketing category-sales-geofencing category-sales-ott-ctv category-sales-radio category-sales-steaming-audio category-uncategorized tag-candidates tag-ctv tag-election tag-email-marketing tag-fundraising-campaigns tag-geofencing tag-local-media tag-ott tag-pacs tag-political-advertising tag-political-parties tag-radio tag-streaming-audio et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/political-advertising-spotlight-fundraising-campaigns/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/06/Featuredhero-1-400x250.jpg?crop=1" alt="Political Advertising Spotlight: Fundraising Campaigns" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/06/Featuredhero-1.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/06/Featuredhero-1-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/political-advertising-spotlight-fundraising-campaigns/">Political Advertising Spotlight: Fundraising Campaigns</a></h2> <div class="post-content"><div class="post-content-inner"><p>Get insights and ideas for political advertising fundraising campaigns. They differ from traditional political ads in content and tactics.</p> </div><a href="https://aspire.marketron.com/political-advertising-spotlight-fundraising-campaigns/" class="more-link">read more</a></div> </article> <article id="post-253186" class="et_pb_post clearfix et_pb_blog_item_0_16 post-253186 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-employment category-ad-food category-ad-hospitality category-ad-medical category-ad-retail category-ad-retire category-ad-travel category-creative category-creative-employment category-creative-food category-creative-hospitality category-creative-medical category-creative-retail category-creative-retire category-creative-travel category-sales-ideas category-sales-display category-sales-drive-sales category-sales-geofencing category-sales-ott-ctv category-sales-radio category-sales-social category-uncategorized tag-candidates tag-ctv tag-display tag-economy tag-geofencing tag-health-care tag-healthcare tag-hospitality tag-inflation tag-job-growth tag-local-advertising tag-ott tag-programmatic tag-radio tag-recruitment-advertising tag-restaurants tag-retail tag-senior-living tag-social tag-trends tag-unemployment-rate et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/trends-in-recruitment-advertising-and-how-to-leverage-them-to-support-your-customers/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/05/Featuredhero-3-400x250.jpg?crop=1" alt="Trends in Recruitment Advertising and How to Leverage Them to Support Your Customers" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/05/Featuredhero-3.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/05/Featuredhero-3-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/trends-in-recruitment-advertising-and-how-to-leverage-them-to-support-your-customers/">Trends in Recruitment Advertising and How to Leverage Them to Support Your Customers</a></h2> <div class="post-content"><div class="post-content-inner"><p>Recruitment advertising is likely a need for many local advertisers. See what trends are shaping the landscape and how to leverage them.</p> </div><a href="https://aspire.marketron.com/trends-in-recruitment-advertising-and-how-to-leverage-them-to-support-your-customers/" class="more-link">read more</a></div> </article> <article id="post-253106" class="et_pb_post clearfix et_pb_blog_item_0_17 post-253106 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-geofencing category-ad-video category-creative category-creative-best-practices category-sales-ideas category-sales-drive-sales category-sales-geofencing category-sales-video category-trends category-trends-ask-the-experts tag-a-b-testing tag-ask-the-expert tag-beth-peck tag-budget tag-cta tag-digital-advertising tag-geofencing tag-location-based-advertising tag-location-based-targeting tag-video et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/ask-the-expert-when-should-you-recommend-video-geofencing/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/05/Featuredhero-2-400x250.jpg?crop=1" alt="Ask the Expert: When Should You Recommend Video Geofencing?" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/05/Featuredhero-2.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/05/Featuredhero-2-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/ask-the-expert-when-should-you-recommend-video-geofencing/">Ask the Expert: When Should You Recommend Video Geofencing?</a></h2> <div class="post-content"><div class="post-content-inner"><p>In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.</p> </div><a href="https://aspire.marketron.com/ask-the-expert-when-should-you-recommend-video-geofencing/" class="more-link">read more</a></div> </article> <article id="post-252978" class="et_pb_post clearfix et_pb_blog_item_0_18 post-252978 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-categories category-ad-email category-ad-geofencing category-ad-ott-ctv category-ad-radio category-ad-retire category-ad-sem category-ad-social category-creative category-creative-retire category-sales-ideas category-sales-drive-sales category-sales-email-marketing category-sales-geofencing category-sales-ott-ctv category-sales-radio category-sales-sem category-sales-social category-uncategorized tag-aging-population tag-campaigns tag-ctv tag-demographics tag-email-marketing tag-facebook tag-geofencing tag-ott tag-radio tag-search-engine-marketing tag-sem tag-senior-living-advertising tag-seniors tag-social-media tag-streaming tag-targeting et-has-post-format-content et_post_format-et-post-format-standard"> <div class="et_pb_image_container"><a href="https://aspire.marketron.com/an-aging-population-means-more-spending-on-senior-living-advertising-campaigns/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://aspire.marketron.com/wp-content/uploads/2024/04/age-Featuredhero-400x250.jpg?crop=1" alt="An Aging Population Means More Spending on Senior Living Advertising Campaigns" class="" srcset="https://aspire.marketron.com/wp-content/uploads/2024/04/age-Featuredhero.jpg 479w, https://aspire.marketron.com/wp-content/uploads/2024/04/age-Featuredhero-400x250.jpg?crop=1 480w " sizes="auto, (max-width:479px) 479px, 100vw " width="400" height="250" /></a></div> <h2 class="entry-title"><a href="https://aspire.marketron.com/an-aging-population-means-more-spending-on-senior-living-advertising-campaigns/">An Aging Population Means More Spending on Senior Living Advertising Campaigns</a></h2> <div class="post-content"><div class="post-content-inner"><p>An aging population means more spending on senior living advertising campaigns. 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