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_sf_startpt=(new Date()).getTime()</script>  </head> <body class="home"> <div class="aux-content" style="overflow: hidden;">  <div class="ad p-3.25 ad--top-leaderboard hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1510380105517-0') </script> </div> </div> </div> </div>   <div class="ad p-3.25 ad--top-leaderboard block sm:hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script> render('div-gpt-ad-1518611317921-0') </script> </div> </div> </div> </div>   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href="/web/20200929212123/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200929212123im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200929212123/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200929212123im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200929212123/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20200929212123/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200929212123/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200929212123/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200929212123/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="slideshow theme mb-6.75 md:slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1143835" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143835/why-morning-shows-are-bad-for-brands"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/large/2020/09/5f7316e6373e7.png" alt="Why Morning Shows are Bad for Brands"/></picture></a></div> </figure>  <div dir="auto" class="justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center align-middle"><a title="Blogs" href="/web/20200929212123/https://aurora.dawn.com/blogs" class=" text-3 text-center ">Blogs</a></span></div>  <h2 dir="auto" data-layout="story" data-id="1143835" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143835/why-morning-shows-are-bad-for-brands" class="story__link "><strong>Why Morning Shows are Bad for Brands</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Talha Bin Hamid on why Pakistani morning shows are a no-no. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143835&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://twitter.com/share?text=Why%20Morning%20Shows%20are%20Bad%20for%20Brands&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143835&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143835" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mb-3.250"> <a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/print/1143835"> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1143834" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143834/come-dine-with-me"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/large/2020/09/5f6b3d62cef87.png" alt="Come Dine With Me!"/></picture></a></div> </figure>  <div dir="auto" class="justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center align-middle"><a title="Blogs" href="/web/20200929212123/https://aurora.dawn.com/blogs" class=" text-3 text-center ">Blogs</a></span></div>  <h2 dir="auto" data-layout="story" data-id="1143834" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143834/come-dine-with-me" class="story__link "><strong>Come Dine With Me!</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Freddie Mercury and Marilyn Monroe dine at the iconic Metropole Hotel. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143834&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://twitter.com/share?text=Come%20Dine%20With%20Me%21&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143834&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143834" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mb-3.250"> <a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/print/1143834"> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1143833" data-layout="story">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143833/ptas-banning-spree"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/large/2020/09/5f69d13624109.png" alt="PTA’s Banning Spree"/></picture></a></div> </figure>  <div dir="auto" class="justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span class="badge inline-flex text-3 text-center align-middle"><a title="Blogs" href="/web/20200929212123/https://aurora.dawn.com/blogs" class=" text-3 text-center ">Blogs</a></span></div>  <h2 dir="auto" data-layout="story" data-id="1143833" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143833/ptas-banning-spree" class="story__link "><strong>PTA’s Banning Spree</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Why banning content and apps is a counterproductive exercise. </div>  <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143833&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" 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class="box story mb-6.75 pb-6.75" data-id="1143796" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle">Magazine</span>  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom mr-6.75" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143796/doing-business-in-a-post-covid-19-world"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/thumbnail/2020/07/5f207ccb46a33.jpg" alt="Doing Business in a Post Covid-19 World"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143796" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143796/doing-business-in-a-post-covid-19-world" class="story__link "><strong>Doing Business in a Post Covid-19 World</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143796&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon 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inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle">Magazine</span>  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143806/shell-shocked-or-ready-to-pounce"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/thumbnail/2020/09/5f5635d2c5003.png" alt="Shell-Shocked or Ready to Pounce?"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143806" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143806/shell-shocked-or-ready-to-pounce" class="story__link "><strong>Shell-Shocked or Ready to Pounce?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Afzal Hussain on the stark choices awaiting agencies and brands. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143806&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://twitter.com/share?text=Shell-Shocked%20or%20Ready%20to%20Pounce%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143806&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143806" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/print/1143806"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143816" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle">Magazine</span>  <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom mr-6.75" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143816/ideas-without-borders"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/thumbnail/2020/08/5f2b6ae85d1f2.jpg" alt="Ideas Without Borders"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143816" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143816/ideas-without-borders" class="story__link "><strong>Ideas Without Borders</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Sarah Fahim on how creativity can bridge the social divide. </div>  <div class=" social--top"> <div 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href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143831/whats-your-post-covid-19-media"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/thumbnail/2020/09/5f524bddb45df.png" alt="What’s Your Post Covid-19 Media?"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143831" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143831/whats-your-post-covid-19-media" class="story__link "><strong>What’s Your Post Covid-19 Media?</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Affan Cheema reassess the effectiveness of media platforms in the wake of the pandemic. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 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class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/print/1143831"> </a> </div></div></article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="width:49%;margin-right:2%;">  <article class="box story mb-6.75 pb-6.75" data-id="1143787" data-layout="story">  <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle"><a title="People" href="/web/20200929212123/https://aurora.dawn.com/people" class=" text-3 ">People</a></span>  <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom mr-6.75"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143787/wellness-in-a-zoom"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/thumbnail/2020/09/5f509d5d84a9e.png" alt="Wellness in a Zoom"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143787" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143787/wellness-in-a-zoom" class="story__link "><strong>Wellness in a Zoom</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">A day in the life of the man behind AQ Power Yoga. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787&display=popup&ref=plugin" 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href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143815/lessons-from-covid-19" class="story__link "><strong>Lessons From Covid-19</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">How the current crisis forced brands to quickly rethink their communication strategies. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden 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src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/medium/2020/08/5f2b6c2b350e7.jpg" alt="Brought To You From Happiness Street"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143817" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street" class="story__link "><strong>Brought To You From Happiness Street</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" 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float-left hidden lg:block ml-1.5 mt-1.5"> <a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/print/1143817"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="width:24%;margin-right:1.3333333333333%;">  <article class="box story " data-id="1143830" data-layout="story">  <figure class="media media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143830/orchestrating-brand-experiences"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/medium/2020/08/5f4cd5bbab788.png" alt="Orchestrating Brand Experiences"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143830" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143830/orchestrating-brand-experiences" class="story__link "><strong>Orchestrating Brand Experiences</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">How advertising is shifting from simple communication to building immersive brand experiences. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social 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media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143795/the-covid-19-crisis-playbook"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/medium/2020/08/5f4750aa7a92a.jpg" alt="The Covid-19 Crisis Playbook"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143795" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143795/the-covid-19-crisis-playbook" class="story__link "><strong>The Covid-19 Crisis Playbook</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://twitter.com/share?text=The%20Covid-19%20Crisis%20Playbook&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-1.5"> <a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/print/1143795"> </a> </div></div></article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="width:24%;">  <article class="box story " data-id="1143813" data-layout="story">  <figure class="media media--left sm:w-7/12 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143813/navigating-the-covid-19-normal"><picture><img src="https://web.archive.org/web/20200929212123im_/https://i.dawn.com/medium/2020/08/5f465e4523e94.png" alt="Navigating the Covid-19 Normal"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143813" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20200929212123/https://aurora.dawn.com/news/1143813/navigating-the-covid-19-normal" class="story__link "><strong>Navigating the Covid-19 Normal</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Only agility and adaptability will win the day, writes Farhan Khan, COO, Starcom Pakistan. </div>  <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929212123/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social 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