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src="https://velocitize.com/wp-content/uploads/2022/01/nordwood-themes-8LfE0Lywyak-unsplash-1100x733.jpg" alt="" decoding="async" srcset="https://velocitize.com/wp-content/uploads/2022/01/nordwood-themes-8LfE0Lywyak-unsplash-1100x733.jpg 1100w, https://velocitize.com/wp-content/uploads/2022/01/nordwood-themes-8LfE0Lywyak-unsplash-400x267.jpg 400w, https://velocitize.com/wp-content/uploads/2022/01/nordwood-themes-8LfE0Lywyak-unsplash-768x512.jpg 768w, https://velocitize.com/wp-content/uploads/2022/01/nordwood-themes-8LfE0Lywyak-unsplash-1536x1024.jpg 1536w, https://velocitize.com/wp-content/uploads/2022/01/nordwood-themes-8LfE0Lywyak-unsplash.jpg 1920w" sizes="(max-width:1100px) 50vw, 1100px"/></noscript> </picture> </div><article class="post-50287 post type-post status-publish format-standard has-post-thumbnail category-agency category-campaigns category-digital category-marketing category-recommended-reads category-social-media-marketing tag-ad-campaign tag-advertising tag-brands tag-content-marketing tag-social-media tag-social-media-marketing tag-video tag-youtube entry" aria-label="How to Create an Ad Campaign on YouTube (In 3 Steps)"><header class="entry-header"><h1 class="entry-title">How to Create an Ad Campaign on YouTube (In 3 Steps)</h1> <p class="entry-meta"><span class="author"><a href="https://velocitize.com/author/john-hughes-2/" title="Posts by John Hughes" rel="author">John Hughes</a></span><span class="date">February 14, 2022</span></p> <div class="social-share"> <p>Share</p> <ul> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fvelocitize.com%2F2022%2F02%2F14%2Fhow-to-create-an-ad-campaign-on-youtube-in-3-steps%2F" target="_blank" class="facebook"> <i class="fa fa-facebook"></i> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=How%20to%20Create%20an%20Ad%20Campaign%20on%20YouTube%20%28In%203%20Steps%29%20-%20&url=https%3A%2F%2Fvelocitize.com%2F2022%2F02%2F14%2Fhow-to-create-an-ad-campaign-on-youtube-in-3-steps%2F&via=velocitizepub" target="_blank" class="twitter"> <i class="fa fa-twitter"></i> </a> </li> <li> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fvelocitize.com%2F2022%2F02%2F14%2Fhow-to-create-an-ad-campaign-on-youtube-in-3-steps%2F&mini=true&title=How%20to%20Create%20an%20Ad%20Campaign%20on%20YouTube%20%28In%203%20Steps%29" target="_blank" class="linkedin"> <i class="fa fa-linkedin"></i> </a> </li> </ul> </div> </header><div class="entry-content"> <p>Video is one of the <a href="https://www.searchenginejournal.com/best-content-types/194679/" target="_blank" rel="noreferrer noopener">most effective forms of content</a> for driving engagement. As a marketer, you may be wondering how to <a href="https://velocitize.com/2020/01/15/the-most-watched-ads-on-youtube-5-lessons-for-marketers/" target="_blank" rel="noreferrer noopener">leverage this trend</a>. Fortunately, you can easily boost your reach and conversions by advertising on the most popular video site: YouTube. </p> <p>In this post, we鈥檒l explore some of the reasons you may want to run an ad campaign on YouTube. We鈥檒l then show you how to create your first video ad in three simple steps. Let鈥檚 get started!</p> <h2 class="wp-block-heading">Why You May Want to Run a YouTube Ad Campaign</h2> <p>YouTube has more than <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank" rel="noreferrer noopener">two billion monthly users</a>, making it the second most visited social media website after Facebook. Therefore, this platform presents a golden opportunity for businesses to reach the largest audience possible.</p> <p>With <a href="https://www.youtube.com/ads/" target="_blank" rel="noreferrer noopener">YouTube Advertising</a>, you can connect with users interested in the type of products or services you offer. You can reach these audiences by <a href="https://velocitize.com/2021/07/20/how-to-use-keyword-research-in-ad-campaigns-4-easy-steps/" target="_blank" rel="noreferrer noopener">using keywords</a> or defining a specific demographic.</p> <p>Moreover, the nature of the YouTube platform enables you to get very creative with your ads. For instance, you can promote your product with a super quick tutorial or create a video with genuine testimonials from your clients:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Promote your video on YouTube with quick tutorials/client testimonials" data-lazy-src="https://lh4.googleusercontent.com/48s5CWTswNA-oDml6P4HPI494JBWmnk4pRB_xb79UQhC-I_ohxW2wah9flCc4bPXFQod-DuL_a6fBIbekag9B61oTj2vBGUIyuFlbWFGzAxDcvL3grf1tPCcRV79CFwJU3cgdE-x"/><noscript><img decoding="async" src="https://lh4.googleusercontent.com/48s5CWTswNA-oDml6P4HPI494JBWmnk4pRB_xb79UQhC-I_ohxW2wah9flCc4bPXFQod-DuL_a6fBIbekag9B61oTj2vBGUIyuFlbWFGzAxDcvL3grf1tPCcRV79CFwJU3cgdE-x" alt="Promote your video on YouTube with quick tutorials/client testimonials"/></noscript></figure> <p>Finally, creating a YouTube ad campaign is a fairly straightforward process. Once you have your video ready, you鈥檒l simply need to follow a few quick steps to get your advertisement up and running on the platform. </p> <p>You鈥檒l then be able to <a href="https://velocitize.com/2019/09/09/online-video-metrics-101-what-brands-need-to-know/" target="_blank" rel="noreferrer noopener">track the performance of your ad</a> and gather valuable data about your viewers. In turn, this information can help you improve your campaign and maximize your conversions. </p> <h2 class="wp-block-heading">How to Create an Ad Campaign on YouTube (In 3 Steps)</h2> <p>As we have seen, YouTube ads can help you get more eyeballs on your content. This tutorial will now show you how to create your first ad campaign on this popular video platform. </p> <h3 class="wp-block-heading">Step 1: Select Your Video Preferences</h3> <p>YouTube is owned by Google. This means the site鈥檚 advertising program is operated by <a href="https://ads.google.com/home/" target="_blank" rel="noreferrer noopener">Google Ads</a>:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Google Ads on YouTube" data-lazy-src="https://lh6.googleusercontent.com/aosORY747P3_qC9psJWcPCnLf6Qh7m0-l3HHVx6Pm-GGIgHq6hnCX9AM-3crKF2DYDljeXAqm59kvRUNHMTns8PtGs7JydLoitO_SiJKgb4-4a_2T1dUwYxSopZ_AqqRUiNKW3Wh"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/aosORY747P3_qC9psJWcPCnLf6Qh7m0-l3HHVx6Pm-GGIgHq6hnCX9AM-3crKF2DYDljeXAqm59kvRUNHMTns8PtGs7JydLoitO_SiJKgb4-4a_2T1dUwYxSopZ_AqqRUiNKW3Wh" alt="Google Ads on YouTube"/></noscript></figure> <p>To get started, visit the <a href="https://www.youtube.com/ads/" target="_blank" rel="noreferrer noopener">YouTube Advertising</a> page and click on the <em>Start Advertising</em> button:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="YouTube advertising linked to Google Ads account" data-lazy-src="https://lh6.googleusercontent.com/QZZZ7cgtSjDAAaRl0B5a3ltVkYjjuqXP5BI2KiGNEFDiZciIylp_xtiwloXgujzq_3pLUsrCfikhdr78RNZavED_7UfWY4qWUCsFMQ9HVMWQW8xHV1o_25d5v0ZHFwofUaMuqcFR"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/QZZZ7cgtSjDAAaRl0B5a3ltVkYjjuqXP5BI2KiGNEFDiZciIylp_xtiwloXgujzq_3pLUsrCfikhdr78RNZavED_7UfWY4qWUCsFMQ9HVMWQW8xHV1o_25d5v0ZHFwofUaMuqcFR" alt="YouTube advertising linked to Google Ads account"/></noscript></figure> <p>You鈥檒l then be directed to Google Ads. Here, you can choose an existing Google Ads account or create a new one. Once you select an option, you can start the setup process. </p> <p>First, you鈥檒l need to select the YouTube video you wish to advertise. If you haven’t yet uploaded the clip to YouTube, go ahead and do so. You can then paste the video鈥檚 URL into the provided field:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Create video ad through video url" data-lazy-src="https://lh6.googleusercontent.com/jz4ktgYWJGl39n9i9slVqSO7WbVdbvFGwvmGZ3ESLSpL6agslDIftIuzJAlA4yGzFI-gTDh0YY_NNWuN8V6A8G_uIOOJRY06RlJKHw1FNW61QtmYjS8NBfBdF8XCvYD1NI1TVzdO"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/jz4ktgYWJGl39n9i9slVqSO7WbVdbvFGwvmGZ3ESLSpL6agslDIftIuzJAlA4yGzFI-gTDh0YY_NNWuN8V6A8G_uIOOJRY06RlJKHw1FNW61QtmYjS8NBfBdF8XCvYD1NI1TVzdO" alt="Create video ad through video url"/></noscript></figure> <p>Next, you鈥檒l be asked to select your ad preferences. For instance, you can choose to display your video before, after, or during other YouTube clips. You can also show it as a thumbnail next to relevant content:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Display your video before, after or during other YouTube clips" data-lazy-src="https://lh6.googleusercontent.com/9CS9yB_Vf-3Vly8qOA7Ko9S5YbBLs-zIHIhCHN8Lg5og2xzsPEUdWfG8llppxO0A2FoKSjGfmKPSFRdy2zXT8Mt2AHj441aZ2zFOxgM0hbzvVutkPiU8eVmIjme16wQ1ScLy2Y-t"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/9CS9yB_Vf-3Vly8qOA7Ko9S5YbBLs-zIHIhCHN8Lg5og2xzsPEUdWfG8llppxO0A2FoKSjGfmKPSFRdy2zXT8Mt2AHj441aZ2zFOxgM0hbzvVutkPiU8eVmIjme16wQ1ScLy2Y-t" alt="Display your video before, after or during other YouTube clips"/></noscript></figure> <p>You鈥檒l also need to enter the link to your <a href="https://velocitize.com/2021/07/26/how-to-create-a-high-converting-landing-page-for-your-campaign-in-6-steps/" target="_blank" rel="noreferrer noopener">landing page</a>. This is the page that users will be directed to when they click on your ad: </p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Enter link to landing page" data-lazy-src="https://lh6.googleusercontent.com/YLFvmqxmG_yE40JNTCkVANqfMU4JGzIhqN_uVq9Xigq4pn9CgNEHk-sARiVs0IjNFE0ZfwkPTowWlZ4M5qwEQ2ygYaAQW3mZG6FQAcQ_scNfUbsxeanl6_5x7SEDBscQwn7d148w"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/YLFvmqxmG_yE40JNTCkVANqfMU4JGzIhqN_uVq9Xigq4pn9CgNEHk-sARiVs0IjNFE0ZfwkPTowWlZ4M5qwEQ2ygYaAQW3mZG6FQAcQ_scNfUbsxeanl6_5x7SEDBscQwn7d148w" alt="Enter link to landing page"/></noscript></figure> <p>Additionally, you can choose whether you want your ad to also appear on other Google video partner sites and apps. When you鈥檙e happy with your changes, click on <em>Next</em>. </p> <h3 class="wp-block-heading">Step 2: Define Your Target Audience</h3> <p>Once you鈥檝e selected your video preferences, it鈥檚 time to provide some information about <a href="https://velocitize.com/2021/11/09/getting-to-know-your-audience-with-matomo-web-analytics-platform/" target="_blank" rel="noreferrer noopener">your target audience</a>. First, you鈥檒l need to choose the locations and languages of your customers:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Define target audience by location and language" data-lazy-src="https://lh4.googleusercontent.com/y3g-ApL_0Nfju2GoId1y1wuLmI2WvmhTDxv_d0ShiHQ-zsvZrX9rB4tbWDKtYwndQz3rHbItXreDb9g7eucGj-oXxo_slbfSLwEEBhq8884R4JFpDMMx3Zar6IWb2ZZSA_9gGP0W"/><noscript><img decoding="async" src="https://lh4.googleusercontent.com/y3g-ApL_0Nfju2GoId1y1wuLmI2WvmhTDxv_d0ShiHQ-zsvZrX9rB4tbWDKtYwndQz3rHbItXreDb9g7eucGj-oXxo_slbfSLwEEBhq8884R4JFpDMMx3Zar6IWb2ZZSA_9gGP0W" alt="Define target audience by location and language"/></noscript></figure> <p>Google Ads will then estimate your weekly impressions and views based on your selected preferences. It will also show you the average Cost Per View (CPV). </p> <p>On the next page, you鈥檒l need to select the gender, age, and parental status of your audience:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Define target audience by gender, age, parental status" data-lazy-src="https://lh3.googleusercontent.com/J14-ywcdBhsDb5p5dO_lNX5WjGBRR7ZQp7c5xd3Mb2EPA8gorClcx0pWiCsAGPRHZxurJsvYispHCcR_D4Ng2IGjVrGeXbzifUD4r0tA3wQWhjyioFUreEdrJAQK1e0AspPqZ4mk"/><noscript><img decoding="async" src="https://lh3.googleusercontent.com/J14-ywcdBhsDb5p5dO_lNX5WjGBRR7ZQp7c5xd3Mb2EPA8gorClcx0pWiCsAGPRHZxurJsvYispHCcR_D4Ng2IGjVrGeXbzifUD4r0tA3wQWhjyioFUreEdrJAQK1e0AspPqZ4mk" alt="Define target audience by gender, age, parental status"/></noscript></figure> <p>Once again, Google Ads will calculate your weekly performance and average CPV according to your selections.</p> <p>Finally, you can choose to target individuals with specific interests:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Define target audience through specific interests" data-lazy-src="https://lh4.googleusercontent.com/NQaGLfLo7CbZYSp4xwBE4jHgRhUOGQ5b_Ze42UUIow0-3d7LwYHh22DKlDQWI-NAYVS827iSmJZF7-0sZO6DCp8xUX62b0Z0Z14rloToOahDFdVa6UYkwIpcQwq0mWeaGef19doI"/><noscript><img decoding="async" src="https://lh4.googleusercontent.com/NQaGLfLo7CbZYSp4xwBE4jHgRhUOGQ5b_Ze42UUIow0-3d7LwYHh22DKlDQWI-NAYVS827iSmJZF7-0sZO6DCp8xUX62b0Z0Z14rloToOahDFdVa6UYkwIpcQwq0mWeaGef19doI" alt="Define target audience through specific interests"/></noscript></figure> <p>There is a selection of niche interests for each category. For instance, if you click on<em> Food & Dining</em>, you can target cooking enthusiasts, vegetarians, fast food lovers, and more:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Define target audience by niche categories i.e. coffee shop regulars" data-lazy-src="https://lh6.googleusercontent.com/t9EFb1i6soxgp7FiLq9Tt9T2_88V5Eu9L21T2SZ7oFmDzXny1pY1racPchPgInMNfyeq0qLs8vRFyxm0N8-9rrRASVqA29PAxyYcE8Rld6iY1l_49wcyTJGmvT5PVL_ICEum5tyH"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/t9EFb1i6soxgp7FiLq9Tt9T2_88V5Eu9L21T2SZ7oFmDzXny1pY1racPchPgInMNfyeq0qLs8vRFyxm0N8-9rrRASVqA29PAxyYcE8Rld6iY1l_49wcyTJGmvT5PVL_ICEum5tyH" alt="Define target audience by niche categories i.e. coffee shop regulars"/></noscript></figure> <p>The estimated weekly performance and CPV values will update accordingly. Once you鈥檙e done, click on <em>Next</em> to move on to the final step.</p> <h2 class="wp-block-heading">Step 3: Set Your Budget</h2> <p>Finally, you鈥檒l need to define your daily budget. Here you鈥檒l have to select your preferred currency and enter the maximum amount of money you鈥檙e willing to spend per day:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Define your daily budget" data-lazy-src="https://lh6.googleusercontent.com/valKqKP764H8k23pjNA6lWO_V3DyuZtS_FTPOa68dWb7eggQzvVfcWrdkuu1VXtLcYfk-tFbjkDX3L15oGS6F8GnawR4UmsbS21JjgYpRX6y3G3sppzMVsvZP57_JsjIlths6sKr"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/valKqKP764H8k23pjNA6lWO_V3DyuZtS_FTPOa68dWb7eggQzvVfcWrdkuu1VXtLcYfk-tFbjkDX3L15oGS6F8GnawR4UmsbS21JjgYpRX6y3G3sppzMVsvZP57_JsjIlths6sKr" alt="Define your daily budget"/></noscript></figure> <p>With YouTube ads, you鈥檒l only pay when someone watches 30 seconds of your video or interacts with the advertisement (for example, by clicking on it). Therefore, you may spend more than your daily budget on busy days. However, YouTube will not charge you more than 30.4 times your daily budget within a month. </p> <p>When you鈥檙e finished, hit <em>Next</em>. You鈥檒l then see a review of all your selected preferences. If you want to edit a specific section, click on the corresponding pencil icon:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Review selected preferences" data-lazy-src="https://lh6.googleusercontent.com/prXlpCNxoCnFYJFlPPPZNWMwqH5iVRz8aukhAZ1KVqYytM5t1disSXXbrWcRTwWrDoRQhRNf_svcTzO1PsVRtQhqklLanmqJT9swBU50LCRzVwoXi0SGqfvxxCSbYAVTPfbEAVMR"/><noscript><img decoding="async" src="https://lh6.googleusercontent.com/prXlpCNxoCnFYJFlPPPZNWMwqH5iVRz8aukhAZ1KVqYytM5t1disSXXbrWcRTwWrDoRQhRNf_svcTzO1PsVRtQhqklLanmqJT9swBU50LCRzVwoXi0SGqfvxxCSbYAVTPfbEAVMR" alt="Review selected preferences"/></noscript></figure> <p>When you鈥檙e happy with your settings, click on <em>Next</em>. Finally, you鈥檒l just need to enter your payment details:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Enter payment details" data-lazy-src="https://lh4.googleusercontent.com/v5MIqmb_b930Mt4bOMXWi48cFO2qWimGq087XTS74VpV73xqhkGW3zDzqP7q5qOA1jUnXbl9YeoD4rzSoYaT1jq2n-u7_1vyy1IRtO-z1ce1-FQo1PEC9_pwWoj1qDwh-bLbmjZ-"/><noscript><img decoding="async" src="https://lh4.googleusercontent.com/v5MIqmb_b930Mt4bOMXWi48cFO2qWimGq087XTS74VpV73xqhkGW3zDzqP7q5qOA1jUnXbl9YeoD4rzSoYaT1jq2n-u7_1vyy1IRtO-z1ce1-FQo1PEC9_pwWoj1qDwh-bLbmjZ-" alt="Enter payment details"/></noscript></figure> <p>Once you鈥檙e done, click on <em>Submit</em>. That鈥檚 it鈥攜ou鈥檝e just created your first YouTube ad campaign!</p> <p>YouTube will typically approve your ad within a day of submission. However, it may take a few days for your advertisement to start showing up on videos. </p> <h2 class="wp-block-heading">Conclusion</h2> <p>YouTube is one of the most visited sites, attracting more than two billion users a month. As a marketer, you can use this platform to grow your reach and increase brand awareness. All you have to do is create an engaging video, define your target audience, and set a budget for your ad campaign. </p> <p>Do you have any questions about setting up an ad campaign on YouTube? Let us know in the comments section below!</p> <p><em>Photo by <a href="https://unsplash.com/@nordwood?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener">NordWood Themes</a> on <a href="https://unsplash.com/s/photos/youtube?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener">Unsplash</a></em></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-tags"><a href="https://velocitize.com/tag/ad-campaign/" rel="tag">ad campaign</a> <a href="https://velocitize.com/tag/advertising/" rel="tag">advertising</a> <a href="https://velocitize.com/tag/brands/" rel="tag">brands</a> <a href="https://velocitize.com/tag/content-marketing/" rel="tag">Content Marketing</a> <a href="https://velocitize.com/tag/social-media/" rel="tag">social media</a> <a href="https://velocitize.com/tag/social-media-marketing/" rel="tag">social media marketing</a> <a 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