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data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB sc-ca1478c-0 ddSPwE"><a href="/blog/tags/whitepaper/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 hPvZoB" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 14 16" fill="currentColor"><path d="M8 3.333V.666A.66.66 0 0 0 7.333 0h-6C.599 0 0 .6 0 1.333v13.334c0 .733.6 1.334 1.333 1.334h10.666c.733 0 1.334-.6 1.334-1.334V6.001a.66.66 0 0 0-.666-.667h-2.666c-1.107 0-2-.894-2-2zM9.334.666v2c0 .734.6 1.333 1.334 1.333h2c.6 0 .893-.72.466-1.133L10.468.199c-.413-.426-1.133-.12-1.133.467z"></path></svg>White Paper</span></a> • 1 min read</h2><h1 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Why (and how) small businesses should prioritize customer service</h1><div class="sc-2a79ddc4-9 lcfxfO"><a target="_blank" rel="noopener noreferrer" href="http://d26a57ydsghvgx.cloudfront.net/content/whitepapers/Why-and-how-small-businesses-should-prioritize-customer-service.pdf" data-interaction-type="button-primary" data-nmw-id="components.global.GatedContent.GatedLink" data-type="gated resource" style="margin-top:32px;margin-bottom:16px" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bbMVeg" data-garden-id="buttons.anchor" data-garden-version="8.76.2">立即下載<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 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class="Basestyle__BaseRoot-sc-3zktjg-1 hPNIKC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 sc-2a79ddc4-1 bEEqbX jOJqak" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dATmVw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">You’ve heard all the unhelpful disparities a hundred times. While some of them are true— owning and operating a small business indeed has its challenges—it’s time for some good news:</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Small businesses are at a unique advantage to know and serve customers. Experts at Forbes say customer service is the “real reason” small businesses can compete with anyone. The trick then, is growing and scaling without losing that ability to tangibly care for customers.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This guide describes why small businesses should prioritize customer service, lists observable indications that now is the best time for an expansion or upgrade, and most importantly, it provides a roadmap to customize and implement a change. You’ll see exactly how small business owners can (and should) execute a customer support strategy.</p></div></div></div></div></div></div></section></article></div><section class="Basestyle__BaseRoot-sc-3zktjg-1 iyMXdC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 ckLVTK Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Why (and how) small businesses should prioritize customer service</h2><div class="sc-2a79ddc4-9 lcfxfO"><a target="_blank" rel="noopener noreferrer" 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