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Up to <a href=\"https://www.gartner.com/en/newsroom/press-releases/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\" target=\"_blank\"><ins>45% of executives</ins> </a>are spending more on AI. But, many might not know where to invest.</p>\n<p>Let’s take a look at conversational AI, how it evolved from chatbot to copilot, and how it works with your <a href=\"https://www.salesforce.com/crm/\" target=\"_self\"><ins>CRM platform</ins></a>.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715617265356_ehk","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What is Conversational AI?","headline_size":"h2","description":"<p>In simple terms, Conversational AI is a technology that can talk to you — not just respond to you based on pre-programmed knowledge, but actually process what you say and reply in a way that sounds natural.</p>\n<p>It’s often found in <a href=\"https://www.salesforce.com/blog/what-is-a-chatbot/\" target=\"_self\"><ins>chatbots</ins></a> and virtual assistants and can respond to text or voice inputs. Unlike older AI chatbots, you can ask questions in natural language and get a relevant, trustworthy answer.</p>\n<p>Think of it as a helpful colleague. Looking at ‌data you don’t understand because it’s complex or not accessible enough (like <a href=\"https://www.salesforce.com/uk/news/stories/data-skills-research/\" target=\"_self\"><ins>almost half of the business leaders</ins></a>)? <a href=\"https://www.salesforce.com/eu/blog/data-science-important-generative-ai-success/\" target=\"_self\"><ins>Ask it to tell you what the data means</ins></a>. Not sure how to respond to a customer? Get it to draft a response you can check and send. Need to message someone in a different language? It can automatically translate for you.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719949882959_cmk","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"How conversational AI has evolved","headline_size":"h2","description":"<p>Conversational AI has evolved significantly over the years, transforming from simple scripted responses to complex, context-aware systems that can engage in meaningful interactions.</p>\n<p>Early conversational AI systems often struggled with understanding complex user queries and maintaining context during an interaction. They were primarily rule-based and could only respond to specific commands or phrases they were programmed to recognize. This led to frequent misunderstandings and a frustrating user experience when the conversation deviated from expected patterns. This also meant it lacked the ability to personalize interactions.</p>\n<p>As machine learning technology advanced, conversational AI began to incorporate natural language processing techniques, allowing systems to learn from data rather than follow strictly programmed rules. This shift enabled conversational agents to improve their responses over time based on interactions with users and personalize conversations, leading to more natural conversations.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717791476989_pwi","name":"sf/oneup","attributes":{"blade_layout":"right","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Get started with Service AI in 5 minutes.","description":"<p>Take our free Trailhead module to learn all about AI for service. In 5 minutes you’ll know how generative AI is changing the future of service, and where to start.</p>\n","link_1":{"variant":"primary","label":"Learn more","source":"standard-link","url":"https://trailhead.salesforce.com/content/learn/modules/artificial-intelligence-for-customer-service","target":"_blank"},"media":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?w=1024","alt":"Trailhead screen showing points earned","title":"2024/02/Success-starts-with-Trailhead.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=300,200","width":300,"height":200},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=768,512","width":768,"height":512},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=1024,683","width":1024,"height":683},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=1536,1024","width":1536,"height":1024},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=2048,1365","width":2048,"height":1365}],"width":1024,"height":683}}},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717791700461_10c3","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"How does Conversational AI work?","headline_size":"h2","description":"<p>Conversational AI uses Machine Learning and Natural Language Processing (NLP). It’s trained on large amounts of data — <a href=\"https://www.salesforce.com/eu/blog/playbook/ai-guide/\" target=\"_blank\"><ins>ideally, trusted internal data</ins></a>, so it will be perfectly tailored for your business. When the AI has learned to recognize words and phrases, it moves on to natural language generation — in other words, talking back.</p>\n<p>Say you want to find out what happened during a meeting without reading a 40-page transcript. You’d drop the transcript into the AI tool and ask: “What were the outcomes of this meeting?”</p>\n<p>Your query would be converted into machine-readable text, processed, and analysed by NLP, along with the transcript. Thanks to Machine Learning and its training data, the AI would scan the transcript and <a href=\"https://help.salesforce.com/s/articleView?id=release-notes.rn_sales_eci_call_summary.htm&release=246&type=5\" target=\"_blank\"><ins>create a summary</ins></a> of the actions for you.</p>\n<p>Once the AI tool sends your summary, it’ll respond: “Here are the outcomes.” If you want to know whether you have any actions, you can continue chatting to it without having to resend the original query. If you have any feedback on the AI response, you can share it, and it will use Machine Learning to provide improved answers to you and your colleagues in the future.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717791752546_16zb","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Why use Conversational AI?","headline_size":"h2","description":"<p>Conversational AI helps your team ‌work faster, smarter, and to make more informed decisions. It has the potential to transform and modernize the workplace, and it’s flexible, so every team will get different benefits from it.</p>\n<p><strong>1.</strong> <a href=\"https://www.salesforce.com/sales/artificial-intelligence/\" target=\"_self\"><strong><ins>Sales</ins></strong></a> – help sales reps to research accounts and prepare for meetings, keep records up to date, and outcomes. Conversational AI can extract customer sentiment and suggest the next best steps from video calls and transcripts. Reps can also use it to generate sales emails in the right tone, and to add causes to personalize customer contracts.</p>\n<p><strong>2.</strong> <a href=\"https://www.salesforce.com/service/ai/\" target=\"_self\"><strong><ins>Service</ins></strong></a> – <a href=\"https://www.salesforce.com/form/service-cloud/state-of-service/?d=pb\" target=\"_blank\">78% of agents</a> say it’s difficult to balance speed and quality. Conversational AI can help them meet customer expectations 24/7. It can be rolled out across multiple channels, including social media, to provide out-of-hours help. It can also write personalized, relevant responses grounded in trusted company knowledge, helping your agents to solve cases faster and summarize outcomes so your team can learn from previous cases.</p>\n<p><strong>3.</strong> <a href=\"https://www.salesforce.com/marketing/ai/\" target=\"_self\"><strong><ins>Marketing</ins></strong></a> – get help creating copy for campaigns and use AI to improve segmentation and optimize <a href=\"https://www.salesforce.com/eu/blog/ai-email-marketing/\" target=\"_blank\">the audience for every email</a>.<strong> </strong>You can also ask it to create personalized landing pages for customers based on their preferences and browsing data and save time by pre-populating forms and generating feedback surveys. An <a href=\"https://www.salesforce.com/blog/ai-as-digital-assistant/\" target=\"_self\"><ins>AI marketing assistant</ins></a> can also help you make sense of metrics – <a href=\"https://www.salesforce.com/form/marketing/8th-state-of-marketing/?d=pb\" target=\"_blank\"><ins>72% of high-performing marketers</ins></a> use real-time analytics to optimize campaign performance.</p>\n<p><strong>4.</strong> <a href=\"https://www.salesforce.com/commerce/ai/\" target=\"_self\"><strong><ins>Commerce</ins></strong></a><strong> </strong>– empower your staff with step-by-step guidance to create digital storefronts that convert. <a href=\"https://www.salesforce.com/blog/what-is-conversational-commerce/\" target=\"_self\"><ins>Conversational AI for commerce</ins></a> can also automate tasks such as populating product catalog data, writing product descriptions in multiple languages, SEO optimization, and creating personalized promotions and ads for customers.</p>\n<p><strong>5.</strong> <a href=\"https://www.salesforce.com/artificial-intelligence/developers/\" target=\"_self\"><strong><ins>Developers</ins></strong></a> – <a href=\"https://www.salesforce.com/blog/the-potential-of-generative-ai-for-salesforce-developers/\" target=\"_self\"><ins>help developers</ins></a> to write more effective and accurate code that’s proactively scanned for vulnerabilities. This significantly speeds up time to market, while improving quality.</p>\n<p>These are just a few examples. Conversational AI can help everyone ‌turn data into insight faster, automate tasks, write copy, and summarize outcomes. But you can also use it to address <a href=\"https://www.salesforce.com/solutions/industries/\" target=\"_self\"><ins>industry-specific</ins></a> pain points. When it comes to AI, you’re only limited by your imagination.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715380591865_eur","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Using Conversational AI responsibly.","headline_size":"h2","description":"<p>If you’re planning any new project with AI, you need to do it responsibly. That means finding out how your customers and staff feel about AI and addressing any concerns. Trust is a big one. Users can be wary of sharing sensitive information with a machine. They need to know that their data is secure.</p>\n<p>Make sure the AI product that you use has a secure AI architecture. We developed the <a href=\"https://www.salesforce.com/artificial-intelligence/trusted-ai/\" target=\"_self\">Einstein Trust Layer </a>to implement enterprise security standards. It allows companies to benefit from conversational AI without compromising customer data.</p>\n<p>When you’re training your AI, make sure you’re aware of bias and toxicity. If you’re using skewed datasets that aren’t representative of company values, there’s a risk of AI learning and replicating societal bias or harmful stereotypes.</p>\n<p>Another common worry is that people will lose their jobs to AI — according to our <a href=\"https://www.salesforce.com/form/it/3rd-state-of-it/?d=pb\" target=\"_blank\">State of IT report</a>, 64% of IT leaders are concerned about the ethics of <a href=\"https://www.salesforce.com/blog/generative-ai-glossary/\" target=\"_self\">generative AI</a>, and 62% are worried about the impact on their careers. Reassure your team that Conversational AI is there to help, not to replace them. It’s good practice to always have a human in the loop when using AI, to check how it responds.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717792301205_uy9","name":"sf/oneup","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"3 tips for adding AI minus the headache.","description":"<p>Learn what makes some people uneasy about AI and how top CIOs get them on board. We interviewed a panel of experts to bring you three practical tips for your AI implementation.</p>\n","link_1":{"variant":"primary","label":"Learn more","source":"standard-link","url":"https://www.salesforce.com/blog/ai-implementation-at-scale/","target":"_self"},"media":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?w=889","alt":"","title":"2024/06/getting-started-ai.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?resize=768,432","width":768,"height":432}],"width":889,"height":500}}},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715380721146_17j","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What’s next for Conversational AI?","headline_size":"h2","description":"<p>If you’re excited about Conversational AI, get ready for copilots. AI copilots are integrated with platforms such as your <a href=\"https://www.salesforce.com/crm/what-is-crm/\" target=\"_self\"><ins>CRM</ins></a> and use Large Language Models (LLMs) to help users with various tasks related to their roles. They supercharge productivity and efficiency by proactively supporting users with the right help at the right time. They automate dull tasks, analyze large amounts of data quickly, streamline communication between multiple stakeholders, and connect multiple platforms and tools.</p>\n<p>An AI copilot for CRM is a powerful assistant that can do the work of hundreds or thousands of individual applications, making every aspect of your business more efficient. You can learn more about how to design your own <a href=\"https://www.salesforce.com/blog/conversational-ai-design-guide/\" target=\"_self\"><ins>here</ins></a>, and <a href=\"https://www.salesforce.com/blog/ai-copilot/\" target=\"_self\">Einstein Copilot</a>, our own Conversational AI assistant, <a href=\"https://www.salesforce.com/einsteincopilot/\" target=\"_self\"><ins>here</ins></a>.</p>\n"},"path":"/artificial-intelligence/what-is-conversational-ai","urlLoc":"us","curHref":"/artificial-intelligence/what-is-conversational-ai/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true}},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1668667220025_8dd_4453711","name":"sf/nup","attributes":{"link_location":"below","audience_segment":["prospect","customer"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","card_type":"sf/resource","card_layout":"Standard","card_description_visibility":false,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":true,"headline":"Keep up with the latest AI trends, insights, and conversations.","description":"","link_1":{"variant":"secondary","label":"See all resources","url":"https://www.salesforce.com/resources/ai/","ariaLabel":"","source":"standard-link"}},"media_items":[{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/resource-card-artifical-intelligence-salesforce-einstein-pricing-and-readiness-guide-1.jpg?w=1024","alt":"Einstein Features Cheat Sheet guide","title":"2023/10/resource-card-artifical-intelligence-salesforce-einstein-pricing-and-readiness-guide-1.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/resource-card-artifical-intelligence-salesforce-einstein-pricing-and-readiness-guide-1.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/resource-card-artifical-intelligence-salesforce-einstein-pricing-and-readiness-guide-1.jpg?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/resource-card-artifical-intelligence-salesforce-einstein-pricing-and-readiness-guide-1.jpg?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/resource-card-artifical-intelligence-salesforce-einstein-pricing-and-readiness-guide-1.jpg?resize=1024,576","width":1024,"height":576}],"width":1024,"height":576},"badge":"Cheatsheet","headline":"See our quick guide to Salesforce Einstein.","link_1":{"label":"Get the guide","variant":"text","url":"https://www.salesforce.com/content/dam/web/en_us/www/documents/platform/einstein-features-cheat-sheet.pdf","ariaLabel":"","target":"_blank"},"kind":"card_resource","id":"1668667220231_seq"},{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/08/rc-2-will-generative-ai-be-good.webp?w=1024","alt":"Build Ethical AI 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AI.","link_1":{"url":"https://www.salesforce.com/news/stories/generative-ai-investing/","variant":"text","label":"Read the article","target":"_self","ariaLabel":""},"kind":"card_resource","id":"1668667492859_y68"},{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Blog-16_9.png?w=1024","alt":"AI for Small Business 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AI?","blade_background_type":{"kind":"standard_background","blade_background_image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?w=1024","alt":"","title":"2024/08/synced-pattern-contact-us.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?resize=300,92","width":300,"height":92},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?resize=768,234","width":768,"height":234},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?resize=1024,312","width":1024,"height":312},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?resize=1536,468","width":1536,"height":468},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/synced-pattern-contact-us.webp?resize=2048,625","width":2048,"height":625}],"width":1024,"height":312},"blade_background_color":"255, 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Learn more.</p> </div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/artificial-intelligence/what-is-conversational-ai/&title=What is Conversational AI?" class="social-sharing__linkedin-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="http://www.linkedin.com/shareArticle?mini=true&url=https://www.salesforce.com/artificial-intelligence/what-is-conversational-ai/&title=What is Conversational AI?" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/linkedin.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <a 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height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/BG-Marquee-CoPilot-Mobile.jpg?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/BG-Marquee-CoPilot-Mobile.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/BG-Marquee-CoPilot-Mobile.jpg?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/BG-Marquee-CoPilot-Mobile.jpg?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/BG-Marquee-CoPilot-Mobile.jpg?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/BG-Marquee-CoPilot-Mobile.jpg?resize=1097,1536 1097w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1715959779275_w7g" data-blade-position="2" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715959779275_w7g" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715959779275_w7g" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>You’ve probably already interacted with Conversational AI through a support chatbot or virtual assistants on your phone. It’s an intelligent assistant that can guide us through our workday or suggest the next best action. Conversational AI allows us to use everyday language when interacting with <a href="https://www.salesforce.com/artificial-intelligence/" target="_self">artificial intelligence</a> (AI). Using technologies like natural language processing, machine learning, and speech recognition, AI can understand questions and instructions, which helps it provide better responses. In the past, you’d have to put awkwardly-worded terms into a search engine to find what you were looking for. With conversational AI, you can simply state the request as you would with another person.</p> <p>It’s been widely adopted to by <a href="https://www.salesforce.com/service/ai/" target="_self"><ins>service</ins></a> teams to provide 24/7 first-line support that sounds human and goes beyond scripted answers. And for good reason — studies show it frees up <a href="https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america" target="_blank" class="link__new-tab"><ins>30% more time for employees</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> to focus on increasing revenues and spending time with customers.</p> <p>But did you know that combining Conversational AI with CRM is fundamentally changing how employees use applications? As a result, employees are happier, more productive, and businesses are reducing costs all while improving operational efficiency. Up to <a href="https://www.gartner.com/en/newsroom/press-releases/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment" target="_blank" class="link__new-tab"><ins>45% of executives</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> are spending more on AI. But, many might not know where to invest.</p> <p>Let’s take a look at conversational AI, how it evolved from chatbot to copilot, and how it works with a <a href="https://www.salesforce.com/crm/" target="_self"><ins>CRM platform</ins></a>.</p> </div> </article> </div> </section> </div><div data-blade-id="1717791051622_1b18" data-blade-position="3" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1717791051622_1b18" class="relative oneup--blade oneup--left-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1717791051622_1b18" data-module-name="Empower every employee to do more with Einstein Copilot." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/EinsteinCoPilot_NewsAnnouncement_v2.png?w=1024" class="image__asset" alt="Salesforce’s Einstein Copilot Has Arrived" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/EinsteinCoPilot_NewsAnnouncement_v2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/EinsteinCoPilot_NewsAnnouncement_v2.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/EinsteinCoPilot_NewsAnnouncement_v2.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/EinsteinCoPilot_NewsAnnouncement_v2.png?resize=1024,576 1024w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Empower every employee to do more with Einstein Copilot. </h2> <div class="blade__description"> <p>Sales, service, commerce, and marketing teams can get work done faster and focus on what’s important, like spending more time with your customers. All with the help of a trusted advisor — meet your conversational AI for CRM.</p> </div> </header> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Explore more" data-link-url="https://www.salesforce.com/artificial-intelligence/einstein-ai-assistant/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Explore more: Empower every employee to do more with Einstein Copilot." href="https://www.salesforce.com/artificial-intelligence/einstein-ai-assistant/" > Explore more </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1715379956022_vu9" data-blade-position="4" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715379956022_vu9" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715379956022_vu9" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>You’ve probably already interacted with Conversational AI. It’s been <a href="https://www.salesforce.com/service/ai/" target="_self"><ins>widely adopted to provide 24/7 first-line support</ins></a> that sounds human and goes beyond scripted answers. And for good reason — studies show it frees up <a href="https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america" target="_blank" class="link__new-tab"><ins>30% more time for employees</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> to focus on increasing revenues and spending time with customers.</p> <p>But did you know that combining <a href="https://www.salesforce.com/uk/news/press-releases/2024/02/27/einstein-copilot-news/" target="_blank" class="link__new-tab"><ins>Conversational AI with CRM</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> is fundamentally changing how staff use applications? They’re happier and more productive, and businesses are reducing costs while improving operational efficiency. Up to <a href="https://www.gartner.com/en/newsroom/press-releases/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment" target="_blank" class="link__new-tab"><ins>45% of executives</ins> <img class="link__new-tab-icon" alt="Opens in a new window"></a>are spending more on AI. But, many might not know where to invest.</p> <p>Let’s take a look at conversational AI, how it evolved from chatbot to copilot, and how it works with your <a href="https://www.salesforce.com/crm/" target="_self"><ins>CRM platform</ins></a>.</p> </div> </article> </div> </section> </div><div data-blade-id="1715617265356_ehk" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715617265356_ehk" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715617265356_ehk" data-module-name="What is Conversational AI?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What is Conversational AI? </h2> </header> <div class="blade__description"> <p>In simple terms, Conversational AI is a technology that can talk to you — not just respond to you based on pre-programmed knowledge, but actually process what you say and reply in a way that sounds natural.</p> <p>It’s often found in <a href="https://www.salesforce.com/blog/what-is-a-chatbot/" target="_self"><ins>chatbots</ins></a> and virtual assistants and can respond to text or voice inputs. Unlike older AI chatbots, you can ask questions in natural language and get a relevant, trustworthy answer.</p> <p>Think of it as a helpful colleague. Looking at ‌data you don’t understand because it’s complex or not accessible enough (like <a href="https://www.salesforce.com/uk/news/stories/data-skills-research/" target="_self"><ins>almost half of the business leaders</ins></a>)? <a href="https://www.salesforce.com/eu/blog/data-science-important-generative-ai-success/" target="_self"><ins>Ask it to tell you what the data means</ins></a>. Not sure how to respond to a customer? Get it to draft a response you can check and send. Need to message someone in a different language? It can automatically translate for you.</p> </div> </article> </div> </section> </div><div data-blade-id="1719949882959_cmk" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1719949882959_cmk" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719949882959_cmk" data-module-name="How conversational AI has evolved" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How conversational AI has evolved </h2> </header> <div class="blade__description"> <p>Conversational AI has evolved significantly over the years, transforming from simple scripted responses to complex, context-aware systems that can engage in meaningful interactions.</p> <p>Early conversational AI systems often struggled with understanding complex user queries and maintaining context during an interaction. They were primarily rule-based and could only respond to specific commands or phrases they were programmed to recognize. This led to frequent misunderstandings and a frustrating user experience when the conversation deviated from expected patterns. This also meant it lacked the ability to personalize interactions.</p> <p>As machine learning technology advanced, conversational AI began to incorporate natural language processing techniques, allowing systems to learn from data rather than follow strictly programmed rules. This shift enabled conversational agents to improve their responses over time based on interactions with users and personalize conversations, leading to more natural conversations.</p> </div> </article> </div> </section> </div><div data-blade-id="1717791476989_pwi" data-blade-position="7" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1717791476989_pwi" class="relative oneup--blade oneup--right-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--threebytwo" data-module-track-impressions="" data-module-id="1717791476989_pwi" data-module-name="Get started with Service AI in 5 minutes." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?w=1024" class="image__asset" alt="Trailhead screen showing points earned" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=300,200 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=768,512 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=1024,683 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=1536,1024 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Success-starts-with-Trailhead.png?resize=2048,1365 2048w" height="683" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Get started with Service AI in 5 minutes. </h2> <div class="blade__description"> <p>Take our free Trailhead module to learn all about AI for service. In 5 minutes you’ll know how generative AI is changing the future of service, and where to start.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://trailhead.salesforce.com/content/learn/modules/artificial-intelligence-for-customer-service" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: Get started with Service AI in 5 minutes." href="https://trailhead.salesforce.com/content/learn/modules/artificial-intelligence-for-customer-service" target="_blank" rel="noopener" > Learn more <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1717791700461_10c3" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717791700461_10c3" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717791700461_10c3" data-module-name="How does Conversational AI work?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How does Conversational AI work? </h2> </header> <div class="blade__description"> <p>Conversational AI uses Machine Learning and Natural Language Processing (NLP). It’s trained on large amounts of data — <a href="https://www.salesforce.com/eu/blog/playbook/ai-guide/" target="_blank" class="link__new-tab"><ins>ideally, trusted internal data</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, so it will be perfectly tailored for your business. When the AI has learned to recognize words and phrases, it moves on to natural language generation — in other words, talking back.</p> <p>Say you want to find out what happened during a meeting without reading a 40-page transcript. You’d drop the transcript into the AI tool and ask: “What were the outcomes of this meeting?”</p> <p>Your query would be converted into machine-readable text, processed, and analysed by NLP, along with the transcript. Thanks to Machine Learning and its training data, the AI would scan the transcript and <a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_sales_eci_call_summary.htm&release=246&type=5" target="_blank" class="link__new-tab"><ins>create a summary</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> of the actions for you.</p> <p>Once the AI tool sends your summary, it’ll respond: “Here are the outcomes.” If you want to know whether you have any actions, you can continue chatting to it without having to resend the original query. If you have any feedback on the AI response, you can share it, and it will use Machine Learning to provide improved answers to you and your colleagues in the future.</p> </div> </article> </div> </section> </div><div data-blade-id="1717791752546_16zb" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717791752546_16zb" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717791752546_16zb" data-module-name="Why use Conversational AI?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Why use Conversational AI? </h2> </header> <div class="blade__description"> <p>Conversational AI helps your team ‌work faster, smarter, and to make more informed decisions. It has the potential to transform and modernize the workplace, and it’s flexible, so every team will get different benefits from it.</p> <p><strong>1.</strong> <a href="https://www.salesforce.com/sales/artificial-intelligence/" target="_self"><strong><ins>Sales</ins></strong></a> – help sales reps to research accounts and prepare for meetings, keep records up to date, and outcomes. Conversational AI can extract customer sentiment and suggest the next best steps from video calls and transcripts. Reps can also use it to generate sales emails in the right tone, and to add causes to personalize customer contracts.</p> <p><strong>2.</strong> <a href="https://www.salesforce.com/service/ai/" target="_self"><strong><ins>Service</ins></strong></a> – <a href="https://www.salesforce.com/form/service-cloud/state-of-service/?d=pb" target="_blank">78% of agents</a> say it’s difficult to balance speed and quality. Conversational AI can help them meet customer expectations 24/7. It can be rolled out across multiple channels, including social media, to provide out-of-hours help. It can also write personalized, relevant responses grounded in trusted company knowledge, helping your agents to solve cases faster and summarize outcomes so your team can learn from previous cases.</p> <p><strong>3.</strong> <a href="https://www.salesforce.com/marketing/ai/" target="_self"><strong><ins>Marketing</ins></strong></a> – get help creating copy for campaigns and use AI to improve segmentation and optimize <a href="https://www.salesforce.com/eu/blog/ai-email-marketing/" target="_blank" class="link__new-tab">the audience for every email<img class="link__new-tab-icon" alt="Opens in a new window"></a>.<strong> </strong>You can also ask it to create personalized landing pages for customers based on their preferences and browsing data and save time by pre-populating forms and generating feedback surveys. An <a href="https://www.salesforce.com/blog/ai-as-digital-assistant/" target="_self"><ins>AI marketing assistant</ins></a> can also help you make sense of metrics – <a href="https://www.salesforce.com/form/marketing/8th-state-of-marketing/?d=pb" target="_blank"><ins>72% of high-performing marketers</ins></a> use real-time analytics to optimize campaign performance.</p> <p><strong>4.</strong> <a href="https://www.salesforce.com/commerce/ai/" target="_self"><strong><ins>Commerce</ins></strong></a><strong> </strong>– empower your staff with step-by-step guidance to create digital storefronts that convert. <a href="https://www.salesforce.com/blog/what-is-conversational-commerce/" target="_self"><ins>Conversational AI for commerce</ins></a> can also automate tasks such as populating product catalog data, writing product descriptions in multiple languages, SEO optimization, and creating personalized promotions and ads for customers.</p> <p><strong>5.</strong> <a href="https://www.salesforce.com/artificial-intelligence/developers/" target="_self"><strong><ins>Developers</ins></strong></a> – <a href="https://www.salesforce.com/blog/the-potential-of-generative-ai-for-salesforce-developers/" target="_self"><ins>help developers</ins></a> to write more effective and accurate code that’s proactively scanned for vulnerabilities. This significantly speeds up time to market, while improving quality.</p> <p>These are just a few examples. Conversational AI can help everyone ‌turn data into insight faster, automate tasks, write copy, and summarize outcomes. But you can also use it to address <a href="https://www.salesforce.com/solutions/industries/" target="_self"><ins>industry-specific</ins></a> pain points. When it comes to AI, you’re only limited by your imagination.</p> </div> </article> </div> </section> </div><div data-blade-id="1715380591865_eur" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715380591865_eur" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715380591865_eur" data-module-name="Using Conversational AI responsibly." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Using Conversational AI responsibly. </h2> </header> <div class="blade__description"> <p>If you’re planning any new project with AI, you need to do it responsibly. That means finding out how your customers and staff feel about AI and addressing any concerns. Trust is a big one. Users can be wary of sharing sensitive information with a machine. They need to know that their data is secure.</p> <p>Make sure the AI product that you use has a secure AI architecture. We developed the <a href="https://www.salesforce.com/artificial-intelligence/trusted-ai/" target="_self">Einstein Trust Layer </a>to implement enterprise security standards. It allows companies to benefit from conversational AI without compromising customer data.</p> <p>When you’re training your AI, make sure you’re aware of bias and toxicity. If you’re using skewed datasets that aren’t representative of company values, there’s a risk of AI learning and replicating societal bias or harmful stereotypes.</p> <p>Another common worry is that people will lose their jobs to AI — according to our <a href="https://www.salesforce.com/form/it/3rd-state-of-it/?d=pb" target="_blank">State of IT report</a>, 64% of IT leaders are concerned about the ethics of <a href="https://www.salesforce.com/blog/generative-ai-glossary/" target="_self">generative AI</a>, and 62% are worried about the impact on their careers. Reassure your team that Conversational AI is there to help, not to replace them. It’s good practice to always have a human in the loop when using AI, to check how it responds.</p> </div> </article> </div> </section> </div><div data-blade-id="1717792301205_uy9" data-blade-position="11" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1717792301205_uy9" class="relative oneup--blade oneup--left-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1717792301205_uy9" data-module-name="3 tips for adding AI minus the headache." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?w=889" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/getting-started-ai.webp?resize=768,432 768w" height="500" width="889"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> 3 tips for adding AI minus the headache. </h2> <div class="blade__description"> <p>Learn what makes some people uneasy about AI and how top CIOs get them on board. We interviewed a panel of experts to bring you three practical tips for your AI implementation.</p> </div> </header> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/blog/ai-implementation-at-scale/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: 3 tips for adding AI minus the headache." href="https://www.salesforce.com/blog/ai-implementation-at-scale/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1715380721146_17j" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715380721146_17j" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715380721146_17j" data-module-name="What’s next for Conversational AI?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What’s next for Conversational AI? </h2> </header> <div class="blade__description"> <p>If you’re excited about Conversational AI, get ready for copilots. AI copilots are integrated with platforms such as your <a href="https://www.salesforce.com/crm/what-is-crm/" target="_self"><ins>CRM</ins></a> and use Large Language Models (LLMs) to help users with various tasks related to their roles. They supercharge productivity and efficiency by proactively supporting users with the right help at the right time. They automate dull tasks, analyze large amounts of data quickly, streamline communication between multiple stakeholders, and connect multiple platforms and tools.</p> <p>An AI copilot for CRM is a powerful assistant that can do the work of hundreds or thousands of individual applications, making every aspect of your business more efficient. You can learn more about how to design your own <a href="https://www.salesforce.com/blog/conversational-ai-design-guide/" target="_self"><ins>here</ins></a>, and <a href="https://www.salesforce.com/blog/ai-copilot/" target="_self">Einstein Copilot</a>, our own Conversational AI assistant, <a href="https://www.salesforce.com/einsteincopilot/" target="_self"><ins>here</ins></a>.</p> </div> </article> </div> </section> </div><div data-blade-id="1668667220025_8dd_4453711" data-blade-position="13" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1668667220025_8dd_4453711" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Keep up with the latest AI trends, insights, and conversations. </h2> 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