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11 actually great elevator pitch examples & how to make yours | Zapier
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>11 actually great elevator pitch examples & how to make yours | Zapier</title><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta name="description" content="Learn how to write a compelling elevator pitch. Explore 11 elevator pitch examples that grab attention and make a lasting impression."/><meta property="og:title" content="11 actually great elevator pitch examples & how to make yours | Zapier"/><meta property="og:description" content="Learn how to write a compelling elevator pitch. Explore 11 elevator pitch examples that grab attention and make a lasting impression."/><meta property="og:image" content="https://images.ctfassets.net/lzny33ho1g45/5nX2t64uqbwlVgcT690Y5r/a044de304ae5ff80cc87a4fc3d5ed46c/elevator-pitch.jpg"/><meta property="og:url" content=""/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@zapier"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"11 actually great elevator pitch examples and how to make yours","image":["https://images.ctfassets.net/lzny33ho1g45/5nX2t64uqbwlVgcT690Y5r/a044de304ae5ff80cc87a4fc3d5ed46c/elevator-pitch.jpg"],"dateModified":"November 26, 2024","datePublished":"November 28, 2023","author":{"@type":"Person","name":"Hachem Ramki","url":"https://zapier.com/blog/author/hachem-ramki"},"description":"Learn how to write a compelling elevator pitch. 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sans-serif);font-size:16px;line-height:24px;font-weight:400;}.css-zgi8za a>*{font-size:16px;}@media (min-width: 660px){.css-zgi8za{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:31px;font-weight:400;}.css-zgi8za a>*{font-size:18px;}}</style><p class="css-zgi8za e5612fr5">There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.</p><p class="css-zgi8za e5612fr5">It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.</p><div><style data-emotion="css i2l7n9">.css-i2l7n9{background-color:#ffbf6e;border-radius:5px;margin:20px auto;padding:20px;text-align:center;width:100%;}@media (min-width: 660px){.css-i2l7n9{float:right;padding:24px;margin-left:20px;margin-right:0;width:50%;}}</style><aside data-testid="half-width-cta" class="css-i2l7n9 e1nd0rvx0"><style data-emotion="css 1ssfllw">.css-1ssfllw{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:24px;line-height:30px;font-weight:700;letter-spacing:normal;color:#2d2e2e;}</style><div class="css-1ssfllw e1nd0rvx1">5 things you should automate today</div><style data-emotion="css 178yklu">.css-178yklu{margin-top:24px;}</style><div class="css-178yklu e1nd0rvx3"><style data-emotion="css 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x9pyp4-BaseButton__buttonContent">.css-x9pyp4-BaseButton__buttonContent{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:0;padding:var(--Button-buttonContentPadding-7e54ff1a);}</style><span data-zds="true" class="css-x9pyp4-BaseButton__buttonContent"><style data-emotion="css g52fnz-BaseButton__buttonText">.css-g52fnz-BaseButton__buttonText{display:inline-block;overflow:hidden;text-overflow:ellipsis;-webkit-flex:1;-ms-flex:1;flex:1;}</style><span data-zds="true" class="css-g52fnz-BaseButton__buttonText">Start automating</span></span></a></div></aside></div><p class="css-zgi8za e5612fr5">That nervous, fast-paced speech is an elevator pitch example鈥攁 bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction.聽</p><p class="css-zgi8za e5612fr5">To highlight that difference鈥攁nd to really dismantle "The Pursuit of Happyness" as a plot鈥擨've put together some elevator pitch examples and a guide on how to write one that actually works.</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Table of contents:</strong></p><style data-emotion="css 6hywhk">.css-6hywhk{color:#403f3e;list-style:disc;margin-left:10px;padding-left:10px;font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:16px;line-height:24px;font-weight:400;}@media (min-width: 660px){.css-6hywhk{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:31px;font-weight:400;}}</style><ul class="css-6hywhk e5612fr9"><style data-emotion="css oiqntf">.css-oiqntf{display:-webkit-box;display:-webkit-list-item;display:-ms-list-itembox;display:list-item;}.css-oiqntf::marker{color:#403f3e;}</style><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#elevator" target="_self">What is an elevator pitch?</a></p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="components" rel="nofollow noopener" target="_blank">Anatomy of an elevator pitch</a></p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#examples" target="_self">11 elevator pitch examples</a></p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#how" target="_self">How to write an elevator pitch</a></p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#real" target="_self">5 real elevator pitches (and why they worked)</a><strong class="css-0 e5612fr11"> </strong></p></li></ul><div id="elevator"></div><style data-emotion="css 1ilpmu8">.css-1ilpmu8{color:#2d2e2e;font-family:var(--zds-typography-heading, "Degular", Helvetica, arial, sans-serif);font-size:34px;line-height:40px;font-weight:600;letter-spacing:1px;}</style><h2 class="css-1ilpmu8 e5612fr0">What is an elevator pitch?</h2><p class="css-zgi8za e5612fr5">An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.</p><p class="css-zgi8za e5612fr5">Elevator pitches were originally exclusively spoken鈥攗sed in business conversations and investor pitches鈥攂ut have since grown into a written format used for things like websites, social media, video ads, marketing outreach, and <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/pitching-media-for-small-business/" target="_self"><u class="css-0 e5612fr14">media pitches</u></a>.聽</p><p class="css-zgi8za e5612fr5">You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.</p><p class="css-zgi8za e5612fr5">Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests.聽</p><div id="components"></div><h2 class="css-1ilpmu8 e5612fr0">Anatomy of an elevator pitch</h2><p class="css-zgi8za e5612fr5">A good elevator pitch packs a lot of value into a small package. The pitch may only be two sentences long, but it should still contain a memorable hook, showcase your offer's value, and demonstrate a powerful differentiator.</p><ul class="css-6hywhk e5612fr9"><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">The hook:</strong> This element doesn't need to be fancy or complicated. Make it simple and get straight to the point鈥攚hile grabbing attention. Personal stories and unique statistics are both great ways to do this. For example, if you're pitching an online collaboration tool, your hook could be something like:聽"73% of all teams will have remote workers by 2028."</p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">The </strong><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/value-proposition-template" target="_self"><strong class="css-0 e5612fr11"><u class="css-0 e5612fr14">value proposition</u></strong></a><strong class="css-0 e5612fr11">:</strong> This is where you provide an overview of the value you're bringing to the table. Discuss what you're pitching and what it does, research your listener's unique needs beforehand, and prepare a compelling argument for how you can meet them.聽</p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">The evidence:</strong> The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.</p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">The differentiator:</strong> Let them know that you're different鈥攖hat your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.</p></li><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">The call to action:</strong> Make sure you're inviting your audience to take action. They have all the details, and they might be interested. It's time to bring it home with a clear <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/call-to-action-examples/" target="_self"><u class="css-0 e5612fr14">call to action</u></a>. Ask them to connect with you on LinkedIn, invite them for a coffee chat, share contact information, and make sure there's an opportunity to follow up on the conversation.</p></li></ul><p class="css-zgi8za e5612fr5">Here's an example of what this might look like in practice:聽</p><style data-emotion="css lgj0h8">.css-lgj0h8{display:grid;}</style><div class="css-lgj0h8 e4erbbm0"><style data-emotion="css xi606m">.css-xi606m{text-align:center;}</style><div class="css-xi606m e4erbbm3"><style data-emotion="css 1sxxgea">.css-1sxxgea{border:1px solid #e6e6e6;border-radius:5px;height:auto;width:100%;}</style><style data-emotion="css up2pkl">.css-up2pkl{border-radius:3px;object-fit:cover;width:100%;max-height:100%;border:1px solid #e6e6e6;border-radius:5px;height:auto;width:100%;}</style><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/xLa3w0mz73zGj54QnGFro/6fcdcc5ccd98a6ffac298b2bd9826701/elevator-pitch-components.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/xLa3w0mz73zGj54QnGFro/6fcdcc5ccd98a6ffac298b2bd9826701/elevator-pitch-components.png?w=1400&fm=webp" type="image/webp"/><style data-emotion="css 134qt3o">.css-134qt3o{border-radius:3px;object-fit:cover;width:100%;max-height:100%;border:1px solid #e6e6e6;border-radius:5px;height:auto;width:100%;}</style><img src="https://images.ctfassets.net/lzny33ho1g45/xLa3w0mz73zGj54QnGFro/6fcdcc5ccd98a6ffac298b2bd9826701/elevator-pitch-components.png?w=1400" alt="Example elevator pitch with the different components identified by color: the hook is highlighted in purple, value is highlighted in orange, evidence is highlighted in green, the differentiator is highlighted in yellow, and the call to action is highlighted in teal" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div id="examples"></div><h2 class="css-1ilpmu8 e5612fr0">11 elevator pitch examples done right</h2><p class="css-zgi8za e5612fr5">I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.</p><p class="css-zgi8za e5612fr5">If you're at all like me, you'll find the following examples a much better use of your time.</p><style data-emotion="css bmqgnp">.css-bmqgnp{color:#2d2e2e;font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:24px;line-height:30px;font-weight:700;}</style><h3 class="css-bmqgnp e5612fr1">1. Startup pitch example</h3><style data-emotion="css edievn">.css-edievn{background-color:#f7f5f2;padding:15px;}@media (min-width: 660px){.css-edievn{padding:20px;}}</style><div class="css-edievn eapzv7j0"><style data-emotion="css 1jr6g2k">.css-1jr6g2k{color:#403f3e;font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:14px;line-height:20px;font-weight:400;}@media (min-width: 660px){.css-1jr6g2k{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:16px;line-height:24px;font-weight:400;}}</style><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Everyone's got ideas for </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[shared goal]</strong></i><i class="css-0 e5612fr13">. But ideas aren't enough.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We took </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[shared goal]</strong></i><i class="css-0 e5612fr13"> and turned it into a reality.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We developed </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[solution]</strong></i><i class="css-0 e5612fr13"> at </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[company name]</strong></i><i class="css-0 e5612fr13"> that's </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[list of qualities]</strong></i><i class="css-0 e5612fr13">. We made it possible for </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[target audience]</strong></i><i class="css-0 e5612fr13"> to </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[shared goal]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">What sets us apart is our </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[differentiator, followed by brief overview]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> If you're passionate about </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[high-level goal]</strong></i><i class="css-0 e5612fr13"> and interested in </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[benefit of collaborating with you]</strong></i><i class="css-0 e5612fr13">, let's connect.</i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6huUlBpOflwyZiglm1ZR3h/65d5a4143462a201994d6fae2d2305bb/startup-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6huUlBpOflwyZiglm1ZR3h/65d5a4143462a201994d6fae2d2305bb/startup-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/6huUlBpOflwyZiglm1ZR3h/65d5a4143462a201994d6fae2d2305bb/startup-pitch-example.png?w=1400" alt="An example elevator pitch for startup companies, with the hook, value, evidence, differentiator, and call to action highlighted in different colors" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><style data-emotion="css bp306l">.css-bp306l{margin:20px 0;}</style><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above </summary></details></div><p class="css-zgi8za e5612fr5">This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration.聽</p><p class="css-zgi8za e5612fr5">This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.聽聽</p><p class="css-zgi8za e5612fr5">You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.</p><h3 class="css-bmqgnp e5612fr1">2. Job seeker pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">It took me </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[period of time]</strong></i><i class="css-0 e5612fr13"> to </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[achieve goal]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">It's always been my priority to deliver </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[high-level result]</strong></i><i class="css-0 e5612fr13">, but I want to put my </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[expertise] </strong></i><i class="css-0 e5612fr13">to use making </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[high-level goal/impact]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">At </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[company name]</strong></i><i class="css-0 e5612fr13">, I </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[past experience]</strong></i><i class="css-0 e5612fr13"> that </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[measureable results]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I love what I do. But I </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[differentiator, high-level goal]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> If you're looking for a </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[position/title]</strong></i><i class="css-0 e5612fr13"> who's </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[differentiator]</strong></i><i class="css-0 e5612fr13">, let's chat. I'm eager to explore how I can help your organization achieve its </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[field]</strong></i><i class="css-0 e5612fr13"> objectives.</i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/5ryXV3bav3fvkAEL9AAiML/3d6c812a018a185a6dbd084f933fc8df/job-seeker-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/5ryXV3bav3fvkAEL9AAiML/3d6c812a018a185a6dbd084f933fc8df/job-seeker-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/5ryXV3bav3fvkAEL9AAiML/3d6c812a018a185a6dbd084f933fc8df/job-seeker-pitch-example.png?w=1400" alt="Example of an elevator pitch for a job seeker, with the hook, value, evidence, differentiator, and call to action highlighted in different colors" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above </summary></details></div><p class="css-zgi8za e5612fr5">Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.</p><p class="css-zgi8za e5612fr5">In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive.聽</p><p class="css-zgi8za e5612fr5">If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.</p><h3 class="css-bmqgnp e5612fr1">3. Sales pitch example </h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Most people </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[relevant statistic, followed by explanation]</strong></i><i class="css-0 e5612fr13">.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">At</i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11"> [company name]</strong></i><i class="css-0 e5612fr13">, we've taken the </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[pain point]</strong></i><i class="css-0 e5612fr13"> out of the equation.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Our</i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11"> [products]</strong></i><i class="css-0 e5612fr13"> are designed for </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[value proposition]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">They're more than just </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[product]</strong></i><i class="css-0 e5612fr13">. They're </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[differentiator, followed by supporting evidence]</strong></i><i class="css-0 e5612fr13">.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We're not just salespeople; we're </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[differentiator]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> So, are you ready to find </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[product selling point]</strong></i><i class="css-0 e5612fr13">? Let's</i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11"> [CTA]</strong></i><i class="css-0 e5612fr13">.</i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/4O4F9JLGyhh7vtz8BZCZoE/50888cec16e1ea3d400524aff5d8596f/sales-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/4O4F9JLGyhh7vtz8BZCZoE/50888cec16e1ea3d400524aff5d8596f/sales-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/4O4F9JLGyhh7vtz8BZCZoE/50888cec16e1ea3d400524aff5d8596f/sales-pitch-example.png?w=1400" alt="Example of an elevator sales pitch, with the hook, value, evidence, differentiator, and call to action highlighted in different colors" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.</p><p class="css-zgi8za e5612fr5">A <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/personalized-sales-pitches/" target="_self"><u class="css-0 e5612fr14">sales pitch</u></a> will always depend on your industry, product, and customer base. Approach your audience by speaking to their greatest <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/pains-and-gains/" target="_self"><u class="css-0 e5612fr14">pain points</u></a>.</p><h3 class="css-bmqgnp e5612fr1">4. Networking pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I'm a</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [position/title]</i></strong><i class="css-0 e5612fr13"> at </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name]</i></strong><i class="css-0 e5612fr13">,</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> </i></strong><i class="css-0 e5612fr13">and I've worked on </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[past experience]</i></strong><i class="css-0 e5612fr13">.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Over the past </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[period of time]</i></strong><i class="css-0 e5612fr13">, I've had the privilege of working with diverse industries, from </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[industry]</i></strong><i class="css-0 e5612fr13"> to </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[industry]</i></strong><i class="css-0 e5612fr13">, and what truly excites me is </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[shared interest]</i></strong><i class="css-0 e5612fr13">.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I'm here to connect with other professionals who share my enthusiasm for creative and innovative </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[field]</i></strong><i class="css-0 e5612fr13"> ideas. I really want to explore new </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[differentiators and shared interests]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> Let's connect on </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[communication channel]</i></strong><i class="css-0 e5612fr13">. I have quite a few compelling </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[field]</i></strong><i class="css-0 e5612fr13"> resources to share and talk through.</i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/74FG0cOMmw4mHgVTDVWF7M/8a6fe4e0117534e8b586350d3e6ecfc8/networking-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/74FG0cOMmw4mHgVTDVWF7M/8a6fe4e0117534e8b586350d3e6ecfc8/networking-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/74FG0cOMmw4mHgVTDVWF7M/8a6fe4e0117534e8b586350d3e6ecfc8/networking-pitch-example.png?w=1400" alt="Example of an elevator pitch for someone who wants to network, with the hook, value, evidence, differentiator, and call to action highlighted in different colors" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach.聽</p><p class="css-zgi8za e5612fr5">In this example, the author isn't trying to convey their efficiency or results in percentages or measurable performance points. They're sharing aspects of their industry that they're passionate about and are interested in discussing. The point here is to make a memorable introduction at a networking event and <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/networking-through-human-connection/" target="_self"><u class="css-0 e5612fr14">gather connections</u></a>.</p><p class="css-zgi8za e5612fr5">Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.</p><h3 class="css-bmqgnp e5612fr1">5. Investor pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">At </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name]</i></strong><i class="css-0 e5612fr13">, we </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[business concept offer]</i></strong><i class="css-0 e5612fr13">, plain and simple.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[value proposition]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Our portfolio contains </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[supporting evidence]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Why us? Well, we </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[differentiator]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We roll up our sleeves and get involved.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We're currently prospecting</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [target audience]</i></strong><i class="css-0 e5612fr13"> to join us on our journey. If you're ready to be part of the next </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[field]</i></strong><i class="css-0 e5612fr13"> disruption, let's talk about how </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name] </i></strong><i class="css-0 e5612fr13">can help.</i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/2eZwXgYNoGhuy4MNsYXSKr/c0fbad188f042a03ce532e992fc1bfcc/investor-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/2eZwXgYNoGhuy4MNsYXSKr/c0fbad188f042a03ce532e992fc1bfcc/investor-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/2eZwXgYNoGhuy4MNsYXSKr/c0fbad188f042a03ce532e992fc1bfcc/investor-pitch-example.png?w=1400" alt="Example of an elevator pitch for someone looking for investors, with the hook, value, evidence, differentiator, and call to action highlighted in different colors" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">Investors have heard it all a million times over. It's why their faces are so hard to read鈥攕et in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.</p><p class="css-zgi8za e5612fr5">In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.</p><h3 class="css-bmqgnp e5612fr1">6. Nonprofit pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Every day, </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[pain point]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[Company name]</strong></i><i class="css-0 e5612fr13"> is working to change that.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We're a nonprofit dedicated to </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[high-level goal]</strong></i><i class="css-0 e5612fr13">. We've already provided </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[supporting evidence/achievements]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We don't want to treat the symptoms; we want to face the root cause of </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[pain point]</strong></i><i class="css-0 e5612fr13">. But this will be a losing battle if we're fighting it on our own.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We're always looking for individuals who share our vision and drive to build a better world where </i><i class="css-0 e5612fr13"><strong class="css-0 e5612fr11">[high-level goal]</strong></i><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">If you're ready to make a difference, let's discuss how you can be part of the solution.</i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/1q1M7ogEfKFY7nCxRTMSmZ/3cc1c24da0353a70d6ef99fd44a196df/nonprofit-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/1q1M7ogEfKFY7nCxRTMSmZ/3cc1c24da0353a70d6ef99fd44a196df/nonprofit-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/1q1M7ogEfKFY7nCxRTMSmZ/3cc1c24da0353a70d6ef99fd44a196df/nonprofit-pitch-example.png?w=1400" alt="Colorful nonprofit pitch example for Hope Unlimited Foundation" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution.聽</p><p class="css-zgi8za e5612fr5">If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.</p><h3 class="css-bmqgnp e5612fr1">7. Personal branding pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I'm </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[name]</i></strong><i class="css-0 e5612fr13">, and I'm a dedicated</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [title]</i></strong><i class="css-0 e5612fr13">. I've helped </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[past expertise and achievements]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I do what I do by </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[value proposition, followed by differentiator]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I'm here to</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [offered value]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">There's "</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[position]</i></strong><i class="css-0 e5612fr13">" in the title, but I'll be </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[differentiator]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Let's schedule a meeting and discuss what you can do.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6OlMb8ZYj9OYKDseYVVhVE/6f937ba0986fe9cba0e9784283589b93/personal-branding-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6OlMb8ZYj9OYKDseYVVhVE/6f937ba0986fe9cba0e9784283589b93/personal-branding-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/6OlMb8ZYj9OYKDseYVVhVE/6f937ba0986fe9cba0e9784283589b93/personal-branding-pitch-example.png?w=1400" alt="Colorful personal branding pitch example for John, a dedicated life coach" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level.聽</p><p class="css-zgi8za e5612fr5">If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.</p><h3 class="css-bmqgnp e5612fr1">8. Product launch pitch example聽</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">I'm very excited to share with you </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[product selling point]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">At </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name]</i></strong><i class="css-0 e5612fr13">, </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[products] </i></strong><i class="css-0 e5612fr13">aren't just a </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[basic nature of product]</i></strong><i class="css-0 e5612fr13">. We see them as a game-changer in </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[selling point]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">This is why we developed our </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[product]</i></strong><i class="css-0 e5612fr13">, a cutting-edge </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[product overview]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Imagine all of your </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[value proposition, followed by key features]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Our product has already received rave reviews during beta testing, with users reporting </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[survey results]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[Product]</i></strong><i class="css-0 e5612fr13"> is now available for preorders! </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[CTA].</i></strong></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/4ZzOgcbDjk7qSVwZm1pGKp/6fedec8c2a4d8c82cc9181ede94b96a4/product-launch-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/4ZzOgcbDjk7qSVwZm1pGKp/6fedec8c2a4d8c82cc9181ede94b96a4/product-launch-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/4ZzOgcbDjk7qSVwZm1pGKp/6fedec8c2a4d8c82cc9181ede94b96a4/product-launch-pitch-example.png?w=1400" alt="Colorful product launch pitch example for TechCo's GloVision glasses" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.</p><p class="css-zgi8za e5612fr5">The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.</p><p class="css-zgi8za e5612fr5">If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.</p><h3 class="css-bmqgnp e5612fr1">9. Rebranding pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We've done great things as </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name]</i></strong><i class="css-0 e5612fr13">. We've helped businesses </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[services and past achievements]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> We've since been on a journey of transformation, and it's time for a fresh start.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"></i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Our company has grown, adapted, and innovated in response to changing market dynamics. We've </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[outlined change]</i></strong><i class="css-0 e5612fr13">. Now, </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name]</i></strong><i class="css-0 e5612fr13"> is about to become</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [new company name]</i></strong><i class="css-0 e5612fr13">. </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Why the change? We've rebranded to </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[rebranding reasons]</i></strong><i class="css-0 e5612fr13">. </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">With </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[new company name]</i></strong><i class="css-0 e5612fr13">, you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand. </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">We invite you to join us in this exciting phase of our journey. </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[New company name]</i></strong><i class="css-0 e5612fr13"> is ready to </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[service/value proposition]</i></strong><i class="css-0 e5612fr13">. </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs. </i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6pw34kiTX06rnFa6U5cTjE/b76a49150547c0d936ac038df3ff824e/rebranding-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6pw34kiTX06rnFa6U5cTjE/b76a49150547c0d936ac038df3ff824e/rebranding-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/6pw34kiTX06rnFa6U5cTjE/b76a49150547c0d936ac038df3ff824e/rebranding-pitch-example.png?w=1400" alt="Colorful rebranding pitch example for ProjectX" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">In this example, the hook immediately delivers the reasoning behind the change.聽</p><p class="css-zgi8za e5612fr5">Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.</p><h3 class="css-bmqgnp e5612fr1">10. Consulting services pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">At </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[company name]</i></strong><i class="css-0 e5612fr13">, we specialize in </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[value proposition]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">With a team of seasoned experts in </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[field of expertise]</i></strong><i class="css-0 e5612fr13">, we've successfully guided organizations to </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[high-level goal]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [differentiator]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[Company name]</i></strong><i class="css-0 e5612fr13"> can be the catalyst for your business's transformation. Whether you're looking to</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [goal]</i></strong><i class="css-0 e5612fr13"> or </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[goal]</i></strong><i class="css-0 e5612fr13">, we're here to help.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Let's schedule a virtual meeting to discuss where your company stands and where we can take it.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/5oQ3nLdYt7GidE1lxMMezN/e49bac1e5305673d51c595d024e01b11/consulting-services-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/5oQ3nLdYt7GidE1lxMMezN/e49bac1e5305673d51c595d024e01b11/consulting-services-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/5oQ3nLdYt7GidE1lxMMezN/e49bac1e5305673d51c595d024e01b11/consulting-services-pitch-example.png?w=1400" alt="Colorful consulting services pitch examples for StratEdge Advisors" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured.聽</p><h3 class="css-bmqgnp e5612fr1">11. Technology solution pitch example</h3><div class="css-edievn eapzv7j0"><p class="css-1jr6g2k e5612fr6"><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[Relevant statistic].</i></strong><i class="css-0 e5612fr13">聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">That's how it goes for your </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[pain point]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Imagine you didn't have to worry about </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[pain point]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Our </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[product]</i></strong><i class="css-0 e5612fr13"> is designed to enhance </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[process]</i></strong><i class="css-0 e5612fr13">. We help businesses </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[value proposition]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">One of our recent success stories includes helping a</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [supporting evidence]</i></strong><i class="css-0 e5612fr13">.</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">The thing is,</i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13"> [differentiator]</i></strong><i class="css-0 e5612fr13">; we make sure our </i><strong class="css-0 e5612fr11"><i class="css-0 e5612fr13">[product] </i></strong><i class="css-0 e5612fr13">is specifically customized for your organization's needs.聽</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13">Are you available to meet next week for a personalized demo?</i></p><p class="css-1jr6g2k e5612fr6"><i class="css-0 e5612fr13"> </i></p></div><div class="css-lgj0h8 e4erbbm0"><div class="css-xi606m e4erbbm3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/1mXWMpY5F7Pt4iNbGXVBlC/9a0871955510264b8f1fa7c9736ed2dc/technology-solution-pitch-example.png?w=1400&fm=avif" type="image/avif"/><source srcSet="https://images.ctfassets.net/lzny33ho1g45/1mXWMpY5F7Pt4iNbGXVBlC/9a0871955510264b8f1fa7c9736ed2dc/technology-solution-pitch-example.png?w=1400&fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/1mXWMpY5F7Pt4iNbGXVBlC/9a0871955510264b8f1fa7c9736ed2dc/technology-solution-pitch-example.png?w=1400" alt="Colorful example of a tech solution pitch example for cutting-edge automation software" class="e4erbbm1 eknojd0 css-134qt3o e16539iq0"/></picture></div></div><div class="css-bp306l e1lrmb640"><style data-emotion="css 11u3at9-Accordion">.css-11u3at9-Accordion{position:relative;background-color:#f7f5f2;border:1px solid #f7f5f2;border-radius:10px;transition-property:box-shadow,border-color,background-color;transition-timing-function:ease-in-out;transition-duration:300ms;}</style><details data-zds="true" class="css-11u3at9-Accordion"><style data-emotion="css igig80-Accordion__summary">.css-igig80-Accordion__summary{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:24px;font-weight:700;display:block;color:#403f3e;cursor:pointer;list-style:none;padding:20px;padding-left:55px;}.css-igig80-Accordion__summary::-webkit-details-marker{display:none;}.css-igig80-Accordion__summary::before{content:'';}</style><summary data-zds="true" tabindex="0" role="button" aria-expanded="false" class="css-igig80-Accordion__summary"><style data-emotion="css yjx27x-Accordion__arrow">.css-yjx27x-Accordion__arrow{position:absolute;top:20px;left:15px;}</style><span data-zds="true" class="css-yjx27x-Accordion__arrow"><style data-emotion="css 1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600">.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600{display:inline-block;fill:currentColor;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 >svg{display:block;height:inherit;width:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600 *{fill:inherit;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{transition-property:fill;transition-timing-function:ease-in-out;transition-duration:300ms;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{pointer-events:none;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{height:24px;width:24px;}.css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600[class]{fill:var(--zds-gray-warm-6, #95928e);}</style><span aria-hidden="true" data-testid="iconContainer" data-zds="true" class="css-1fhxjms-Icon--arrowSmallDown--animate--disable-pointer-events--24x24--neutral600"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" height="24" width="24" size="24" color="neutral600" name="arrowSmallDown"><path fill="#2D2E2E" d="m12 17.3 7-5.86V8.82l-7 5.88-7-5.88v2.62l7 5.86Z"></path></svg></span></span>Access example above</summary></details></div><p class="css-zgi8za e5612fr5">In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.</p><div id="how"></div><h2 class="css-1ilpmu8 e5612fr0">How to write an elevator pitch</h2><p class="css-zgi8za e5612fr5">You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.</p><p class="css-zgi8za e5612fr5">It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.</p><h3 class="css-bmqgnp e5612fr1">1. Outline a clear objective</h3><p class="css-zgi8za e5612fr5">Before you start writing the elevator pitch, focus on your <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/business-objectives/" target="_self"><u class="css-0 e5612fr14">objective</u></a>. Are you introducing yourself to grow your personal network, pitching a service or product, prospecting investors, or trying to acquire a new client?</p><p class="css-zgi8za e5612fr5">Your objective will help you pinpoint the information you want to mention in your pitch.聽</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip:</strong> Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.</p><h3 class="css-bmqgnp e5612fr1">2. Define your audience</h3><p class="css-zgi8za e5612fr5">One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds.聽</p><p class="css-zgi8za e5612fr5">Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.</p><p class="css-zgi8za e5612fr5">Defining your audience goes beyond knowing the name and nature of what might make a potential client.聽</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.聽聽</p><h3 class="css-bmqgnp e5612fr1">3. Craft a hook</h3><p class="css-zgi8za e5612fr5">You know what you want to say and why. Now you need an opening statement鈥攁 hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.</p><p class="css-zgi8za e5612fr5">The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.</p><h3 class="css-bmqgnp e5612fr1">4. Explain your value proposition</h3><p class="css-zgi8za e5612fr5">Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?</p><p class="css-zgi8za e5612fr5">Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with.聽</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.</p><h3 class="css-bmqgnp e5612fr1">5. Support your pitch with evidence</h3><p class="css-zgi8za e5612fr5">Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.</p><p class="css-zgi8za e5612fr5">Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Draw on your own expertise, and use performance statistics and relevant metrics from previous projects.聽</p><h3 class="css-bmqgnp e5612fr1">6. Keep it concise</h3><p class="css-zgi8za e5612fr5">It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.</p><h3 class="css-bmqgnp e5612fr1">7. End with a clear call to action</h3><p class="css-zgi8za e5612fr5">Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action鈥攐ne that evokes a response and maybe a more in-depth conversation.</p><p class="css-zgi8za e5612fr5">If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.</p><h3 class="css-bmqgnp e5612fr1">8. Prepare to answer questions</h3><p class="css-zgi8za e5612fr5">You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.</p><p class="css-zgi8za e5612fr5">Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.</p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Tip: </strong>Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.</p><div id="real"></div><h2 class="css-1ilpmu8 e5612fr0"><strong class="css-0 e5612fr11">5 real elevator pitches (and why they worked)</strong></h2><p class="css-zgi8za e5612fr5">So, what does it actually take to build a compelling elevator pitch? I asked founders and CEOs from a range of industries for the elevator pitches that helped get their companies off the ground, along with insights on what made those pitches successful.聽</p><h3 class="css-bmqgnp e5612fr1">1. Alpas Wellness</h3><style data-emotion="css 1jt3nrs">.css-1jt3nrs{font-style:italic;padding:0 20px;margin-bottom:30px;}@media (min-width: 660px){.css-1jt3nrs{padding:0 40px;margin-bottom:40px;}}</style><blockquote class="css-1jt3nrs e5612fr10"><p class="css-zgi8za e5612fr5">"Alpas provides an alternative route to recovery beyond clinical treatment. We blend holistic support with evidence-based care to help people reclaim their lives and rebuild hope, step by step."</p></blockquote><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Who pitched it?</strong></p><p class="css-zgi8za e5612fr5">Sean Smith, CEO and former Head of HR at <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://alpaswellnesscenters.org/" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">Alpas Wellness</u></a></p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">What makes this pitch successful?</strong></p><p class="css-zgi8za e5612fr5">"It's worked well because it explains why we do what we do and how it benefits all of us鈥攊n a relatable manner. In contextualizing it around outcomes, recovery, hope, and life change, it strikes at an emotional chord (the currency of healthcare). By using this pitch with partners and investors, it positions Alpas as a mission-based organization versus a clinical provider within minutes."</p><h3 class="css-bmqgnp e5612fr1">2. Persuasion Nation</h3><blockquote class="css-1jt3nrs e5612fr10"><p class="css-zgi8za e5612fr5">"Better than a compass, Persuasion Nation will be your guide through the convoluted processes of establishing a business in the U.S., where it's as easy to register your LLC or get an EIN as it is to open a current account鈥攐nly sans all the fuss and papers."</p></blockquote><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Who pitched it?</strong></p><p class="css-zgi8za e5612fr5">Belema Ronabere, Founder of <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://persuasion-nation.com/" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">Persuasion Nation</u></a></p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">What makes this pitch successful?</strong></p><p class="css-zgi8za e5612fr5">"This pitch has led to signing consulting contracts, as small business and startup founders have interacted with me. It tackled the problems that the audience had with bureaucratic hurdles and time management issues."</p><h3 class="css-bmqgnp e5612fr1">3. InboxArmy</h3><blockquote class="css-1jt3nrs e5612fr10"><p class="css-zgi8za e5612fr5">"At InboxArmy, we help brands connect with their audience through personalized email campaigns that drive engagement and boost sales. With our data-driven approach, we turn insights into action, ensuring your message reaches the right people at the right time."</p></blockquote><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Who pitched it?</strong></p><p class="css-zgi8za e5612fr5">Scott Cohen, CEO of <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.inboxarmy.com/" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">InboxArmy</u></a></p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">What makes this pitch successful?</strong></p><p class="css-zgi8za e5612fr5">"This pitch worked because it spelled out our value proposition clearly. I presented it to potential clients at a marketing conference, and the response blew us away. People wanted to know how we could shape our services around their specific needs, which sparked several follow-up conversations."</p><h3 class="css-bmqgnp e5612fr1">4. Profit Leap</h3><blockquote class="css-1jt3nrs e5612fr10"><p class="css-zgi8za e5612fr5">"At Profit Leap, we are democratizing business intelligence and providing actionable insights to small business owners. We empower every entrepreneur with the tools and insights needed to succeed in a competitive business landscape."</p></blockquote><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Who pitched it?</strong></p><p class="css-zgi8za e5612fr5">Russell Rosario, co-founder of <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://profitleap.com" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">Profit Leap</u></a></p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">What makes this pitch successful?</strong></p><p class="css-zgi8za e5612fr5">"The pitch worked because it directly addressed market needs鈥攁ccessible business analytics for smaller players鈥攁nd showcased our USP of integrating AI with executive-level insights. To succeed in elevator pitches, ensure the message is clear and concise, directly linking your product's capabilities to the audience's needs."聽</p><h3 class="css-bmqgnp e5612fr1">5. FulfilPackers</h3><blockquote class="css-1jt3nrs e5612fr10"><p class="css-zgi8za e5612fr5">"At FulfilPackers, we optimize existing warehouse management systems to improve storage efficiency and streamline pick-and-pack operations, reducing handling time and labor costs. By leveraging automation tools and improving order accuracy, we lower operational costs and offer competitive pricing, resulting in a 20% revenue increase within six months, along with improved client satisfaction and retention."</p></blockquote><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Who pitched it?</strong></p><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.linkedin.com/in/fulfilpackers-6a5494308/" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">Gavin Tseng</u></a>, CEO of <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.fulfilpackers.com" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">Fulfilpackers</u></a></p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">What makes this pitch successful?</strong></p><p class="css-zgi8za e5612fr5">"This pitch resonated with emerging eCommerce companies looking to expand into new markets. I emphasized how our scalable model, advanced technology, and global integrations with major marketplaces allow businesses to grow rapidly without large upfront investments or long-term contracts."</p><div id="make"></div><h2 class="css-1ilpmu8 e5612fr0">Make a powerful first impression</h2><p class="css-zgi8za e5612fr5">Elevator pitches exist because humans have <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://time.com/3858309/attention-spans-goldfish/" rel="nofollow noopener" target="_blank"><u class="css-0 e5612fr14">shorter attention spans</u></a> than goldfish, and we really need a leg up on our aquatic competition.</p><p class="css-zgi8za e5612fr5">Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.</p><p class="css-zgi8za e5612fr5">Speaking of short and sweet, Zapier's <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://zapier.com/workflows" target="_blank"><u class="css-0 e5612fr14">automated workflows</u></a> can streamline your sales and marketing processes, giving you more time to hone your elevator pitches. Automate the busywork across <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://zapier.com/apps" target="_blank"><u class="css-0 e5612fr14">thousands of apps</u></a> so you can focus on what truly matters鈥攎aking that unforgettable first impression. </p><p class="css-zgi8za e5612fr5"><strong class="css-0 e5612fr11">Related reading:</strong></p><ul class="css-6hywhk e5612fr9"><li class="css-oiqntf e5612fr7"><p class="css-zgi8za e5612fr5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, 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After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.","name":"Hachem Ramki","email":"","image":"https://images.ctfassets.net/lzny33ho1g45/1UHzmuCAxVLMswlXBjPBoK/89ba990078453d163bbf00f5634c8e1e/siege-hachem-ramki.jpg","internalName":"hachem-ramki"}],"body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"2byfJnY9Ej0gLPGzUO2MRH","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"That nervous, fast-paced speech is an elevator pitch example鈥攁 bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To highlight that difference鈥攁nd to really dismantle \"The Pursuit of Happyness\" as a plot鈥擨've put together some elevator pitch examples and a guide on how to write one that actually works.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Table of contents:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"#elevator"},"content":[{"data":{},"marks":[],"value":"What is an elevator pitch?","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"components"},"content":[{"data":{},"marks":[],"value":"Anatomy of an elevator pitch","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"#examples"},"content":[{"data":{},"marks":[],"value":"11 elevator pitch examples","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"#how"},"content":[{"data":{},"marks":[],"value":"How to write an elevator pitch","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"#real"},"content":[{"data":{},"marks":[],"value":"5 real elevator pitches (and why they worked)","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"sys":{"id":"3Wubiiw8BacmAoqiCRpvf6","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"What is an elevator pitch?","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Elevator pitches were originally exclusively spoken鈥攗sed in business conversations and investor pitches鈥攂ut have since grown into a written format used for things like websites, social media, video ads, marketing outreach, and ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/pitching-media-for-small-business/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"media pitches","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"7gowdLMLgwMBKjnQPzrK5X","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Anatomy of an elevator pitch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"A good elevator pitch packs a lot of value into a small package. The pitch may only be two sentences long, but it should still contain a memorable hook, showcase your offer's value, and demonstrate a powerful differentiator.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The hook:","nodeType":"text"},{"data":{},"marks":[],"value":" This element doesn't need to be fancy or complicated. Make it simple and get straight to the point鈥攚hile grabbing attention. Personal stories and unique statistics are both great ways to do this. For example, if you're pitching an online collaboration tool, your hook could be something like:聽\"73% of all teams will have remote workers by 2028.\"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/value-proposition-template"},"content":[{"data":{},"marks":[{"type":"underline"},{"type":"bold"}],"value":"value proposition","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":":","nodeType":"text"},{"data":{},"marks":[],"value":" This is where you provide an overview of the value you're bringing to the table. Discuss what you're pitching and what it does, research your listener's unique needs beforehand, and prepare a compelling argument for how you can meet them.聽","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The evidence:","nodeType":"text"},{"data":{},"marks":[],"value":" The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The differentiator:","nodeType":"text"},{"data":{},"marks":[],"value":" Let them know that you're different鈥攖hat your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The call to action:","nodeType":"text"},{"data":{},"marks":[],"value":" Make sure you're inviting your audience to take action. They have all the details, and they might be interested. It's time to bring it home with a clear ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/call-to-action-examples/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"call to action","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Ask them to connect with you on LinkedIn, invite them for a coffee chat, share contact information, and make sure there's an opportunity to follow up on the conversation.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here's an example of what this might look like in practice:聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"4XEFy3MwVFSkLO5LMfEWRy","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"1gRLzar7hxq1rK42RbO0Ez","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"11 elevator pitch examples done right","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"I rewatched \"The Pursuit of Happyness\" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you're at all like me, you'll find the following examples a much better use of your time.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Startup pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"3AEH59p99wVzrzQLcgGFmW","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"6ECDagTKnUV22O1Bggc384","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"5ii4qhrVl20Lmth1ypkj5o","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.聽聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Job seeker pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"2HSlxnglpr9QAQqDnLGoWN","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"3YwXr0L84H5fm4AfqryAT4","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"3dLixZCgjfmgGHRGok7Xiq","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Sales pitch example\n","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"7GebN2m9fXWQMhDWlwp39j","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"2zBCBFqaywSa1Zt2bcPlXW","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"4IEoACvIy0TjPW1nPkKx7T","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/personalized-sales-pitches/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"sales pitch","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" will always depend on your industry, product, and customer base. Approach your audience by speaking to their greatest ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/pains-and-gains/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"pain points","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Networking pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"6WUiSppPiarqT3KXClPD1t","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"4snshR7V15DOjvxRr021ss","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"1FUGT1D7lJqU8Bts5bCOAd","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this example, the author isn't trying to convey their efficiency or results in percentages or measurable performance points. They're sharing aspects of their industry that they're passionate about and are interested in discussing. The point here is to make a memorable introduction at a networking event and ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/networking-through-human-connection/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"gather connections","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Investor pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"1kkGR3BSF3MX9vo7sFi3Qq","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"6fKnYvcI1L7KH2ypoX83tM","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"3VwVeqiwZD0qaG3Bm8oy6a","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Investors have heard it all a million times over. It's why their faces are so hard to read鈥攕et in unimpressed silence. So it's best to make your hook short and to the point. \"We do X to achieve Y\" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Nonprofit pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"6rAU6jdjftdzxJtMy5IRpv","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"3v2eLwtv069L6y546lSGZK","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"9KwHS9PPwu1y6xdliQx2j","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"7. Personal branding pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"5hOQ3d0FfHfrM2obEmtz6Y","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"19oGVtBFVsD6CtutwOUsLd","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"63wLhWPKXAAVG4DZpD1oPh","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"8. Product launch pitch example聽","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"3ChVP0oEeorHCvJ3daSjCy","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"2SspPwWGUA60eYizkRipWN","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"1g9B1RGB9wp7I9EBBmyopu","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The hook immediately positions the product as the future or \"the next best thing.\" The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"9. Rebranding pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"730oCEgO3s4frUe8ssGIrx","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"3AVUB84LYvQN8t8dbISyiz","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"1VCEIUgG9i37BlB3coOvPc","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this example, the hook immediately delivers the reasoning behind the change.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"10. Consulting services pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"2gm85RIrWeITM8tsYK5G2H","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"6nRHYMsaSH26YdJMDjEHxu","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"6eTLzHeLGtvHJIvvHQcdXx","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"11. Technology solution pitch example","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"2FMCkHC7fWC8aTRoSug8qV","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"45E0sD9H6kwCr2DAMZq7Na","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"sys":{"id":"6wrCp1HEkoWYLX7iBm6DS1","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"6YuATeTjWZvUkx2borHaJk","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"How to write an elevator pitch","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Outline a clear objective","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Before you start writing the elevator pitch, focus on your ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/business-objectives/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"objective","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Are you introducing yourself to grow your personal network, pitching a service or product, prospecting investors, or trying to acquire a new client?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your objective will help you pinpoint the information you want to mention in your pitch.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip:","nodeType":"text"},{"data":{},"marks":[],"value":" Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Define your audience","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Defining your audience goes beyond knowing the name and nature of what might make a potential client.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.聽聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Craft a hook","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"You know what you want to say and why. Now you need an opening statement鈥攁 hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Explain your value proposition","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Support your pitch with evidence","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Draw on your own expertise, and use performance statistics and relevant metrics from previous projects.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Keep it concise","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"7. End with a clear call to action","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action鈥攐ne that evokes a response and maybe a more in-depth conversation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"8. Prepare to answer questions","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tip: ","nodeType":"text"},{"data":{},"marks":[],"value":"Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"35R06dXZDg1sylVFLNr84H","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"5 real elevator pitches (and why they worked)","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, what does it actually take to build a compelling elevator pitch? I asked founders and CEOs from a range of industries for the elevator pitches that helped get their companies off the ground, along with insights on what made those pitches successful.聽","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Alpas Wellness","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"\"Alpas provides an alternative route to recovery beyond clinical treatment. We blend holistic support with evidence-based care to help people reclaim their lives and rebuild hope, step by step.\"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"blockquote"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Who pitched it?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sean Smith, CEO and former Head of HR at ","nodeType":"text"},{"data":{"uri":"https://alpaswellnesscenters.org/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Alpas Wellness","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What makes this pitch successful?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"It's worked well because it explains why we do what we do and how it benefits all of us鈥攊n a relatable manner. In contextualizing it around outcomes, recovery, hope, and life change, it strikes at an emotional chord (the currency of healthcare). By using this pitch with partners and investors, it positions Alpas as a mission-based organization versus a clinical provider within minutes.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Persuasion Nation","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"\"Better than a compass, Persuasion Nation will be your guide through the convoluted processes of establishing a business in the U.S., where it's as easy to register your LLC or get an EIN as it is to open a current account鈥攐nly sans all the fuss and papers.\"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"blockquote"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Who pitched it?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Belema Ronabere, Founder of ","nodeType":"text"},{"data":{"uri":"https://persuasion-nation.com/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Persuasion Nation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What makes this pitch successful?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\"This pitch has led to signing consulting contracts, as small business and startup founders have interacted with me. 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