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She has six years of full-time professional writing experience. Melissa has a bachelor\u2019s degree in sociology and French from Indiana University of Pennsylvania. She graduated in 2014 with a 4.0 GPA. After college, Melissa immediately started doing freelance writing for video game websites and transferred those skills to content marketing in 2017. She writes short-form and long-form blog posts about marketing and other topics for B2B SaaS companies and agencies. Melissa has written for companies such asCoSchedule, Databox, Zapier, and WordPress. She is a regular contributor to the CoSchedule blog where she writes content that teaches marketing professionals how to get results. Melissa has written about a variety of topics while doing her freelance work. For CoSchedule, she has written content about marketing plans, target audience, social media, content writing, content planning, and copywriting. For WordPress, she has written content about website creation, newsletters, blog post writing, and content creation. She has also been a social media editor for Unwinnable for six years. She manages their social media presence and contributes to the website and monthly magazine. From 2017-2020, she was an associate lead copywriter for WebFX. Outside of the content marketing world, she sometimes writes about video games. Melissa King has been trusted by many reputable companies to create content for them. She has knowledge in a variety of aspects for marketing. Along with that, her excellent ability to write has given her great success as a freelancer.","worksFor":"Freelance","url":"https://coschedule.com/blog/author/melissa-king"}]}</script><article class="Article_article__UXD1Z"><header class="PostHeader_PostHeader__6xLlo"><h1 class="PostTitle_PostTitle__ZiNFK">How to Find Your Target Audience To Do Better Marketing</h1><div class="Author_AuthorWrapper__dFG2U PostHeader_Author__P1qGh"><div class="Author_AuthorImage__7__1q"><img alt="Melissa King" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=640&q=75 640w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=750&q=75 750w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=828&q=75 828w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=1080&q=75 1080w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=1200&q=75 1200w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=1920&q=75 1920w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=2048&q=75 2048w, https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=3840&q=75 3840w" src="https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96&d=mm&r=g?w=3840&q=75"/></div><div class="Author_AuthorText___dxgX"><a href="/blog/author/melissa-king" class="Author_AuthorName__8_xlR Author_AuthorLink__Iigzr">Melissa King</a><a href="/topic/content-marketing" class="Author_AuthorSubTitle__qL8yn Author_AuthorSubTitleLink__z15Cu">Content</a></div></div></header><div class="PostBody_content__uxfWk postBodyGlobals"><div><span class="PostBody_image__JhpwI aligncenter wp-image-155898 size-full"><img alt="How to Find Your Target Audience To Do Better Marketing" width="1361" height="581" decoding="async" data-nimg="1" class="" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png?w=3840&q=75"/></span> Who are you marketing to? If you can’t give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. Knowing who those folks are can help you better perform marketing to your fullest potential. With careful research and analysis, you’ll be able to identify your target audience and create marketing that knocks their socks off. We’ll teach you how. </div><div><h2 id="identify-your-audience-with-this-target-audience-kit">Identify Your Audience With This Target Audience Kit</h2> Before you learn how to research your target audience, take our kit with you. It includes these templates: <ul> <li>Audience Persona Template</li> <li>Audience Survey Template</li> <li>Customer Interview Questions Template</li> </ul> These resources will help you practice some of the tips we’ll cover in this blog post. Best of all, they’re 100% free. <div></div> <div><nav class="TableOfContents_toc__E8uRc" role="navigation" aria-label="Table of Contents"><div class="TableOfContents_tocHeading___3uzk heading">Table of Contents</div><div class="TableOfContents_tocListWrapper__5ihSb"><ol start="1" class="TableOfContents_tocHeadingList__WuFnA"><li><a href="#identify-your-audience-with-this-target-audience-kit">Identify Your Audience With This Target Audience Kit</a></li><li><a href="#why-should-you-define-your-target-audience-">Why Should You Define Your Target Audience?</a></li><li><a href="#what-types-of-target-audiences-exist-">What Types of Target Audiences Exist?</a></li><li><a href="#what-questions-should-you-ask-about-your-target-audience-">What Questions Should You Ask About Your Target Audience?</a></li><li><a href="#how-do-you-research-your-target-audience-">How Do You Research Your Target Audience?</a></li><li><a href="#how-do-you-understand-your-intended-audience-">How Do You Understand Your Intended Audience?</a></li><li><a href="#how-do-you-use-your-audience-data-in-a-marketing-strategy-">How Do You Use Your Audience Data in a Marketing Strategy?</a></li><li><a href="#do-marketing-that-attracts-your-audience">Do Marketing That Attracts Your Audience</a></li></ol></div></nav></div> </div><div><h2 id="why-should-you-define-your-target-audience-">Why Should You Define Your Target Audience?</h2> When you identify your target audience, you’ll get better results out of the hard work you put into your marketing. To understand why, we’ll need to answer the question, “What does intended audience mean?” Whether you call it a target audience, target market or intended audience, this group of people is the audience most likely to enjoy your product or service. You’ll achieve these two goals by researching and identifying your target audience: <ul> <li><strong>You’ll get rid of the assumptions you have about your intended audience.</strong> It’s easy to assume that people interested in your product are just like you, but only audience data will tell you for sure. The research involved in defining your audience will show their true traits and interests.</li> <li><strong>You’ll understand what marketing collateral to make for your customers.</strong> When you know your audience’s preferences and problems, you’ll be able to make content and other marketing materials that cater to them.</li> </ul> These benefits will make it easier to do marketing that resonates with your audience, boosting your sales and revenue potential. After all, it’s one thing for someone to see your marketing and another for them to get something out of it. </div><div><h2 id="what-types-of-target-audiences-exist-">What Types of Target Audiences Exist?</h2> You can define your intended audience using traits related to their life experiences, preferences and purchase behaviors. Some marketers who have a good grasp of their audience divide them into groups based on these features in a practice known as segmentation. At this point in your process, just keep in mind that you can analyze your audience through categories like these target market demographic examples: <ul> <li>Age</li> <li>Gender</li> <li>Career</li> <li>Location</li> <li>Subculture</li> <li>Attitudes and opinions</li> <li>Purchase intent (likelihood to buy your product)</li> <li>Hobbies and interests</li> <li>Lifestyle</li> </ul> </div><div><h2 id="what-questions-should-you-ask-about-your-target-audience-">What Questions Should You Ask About Your Target Audience?</h2> As you identify your target audience, you should keep these questions at the top of your mind: <ul> <li><strong>Who are they? </strong>You’ll need to know your typical audience member’s features to create marketing they’ll be receptive to.</li> <li><strong>What are their top problems (that your business can solve)?</strong> When you understand your audience’s problems, you’ll know how to present your product as the solution.</li> <li><strong>What content do they consume?</strong> Consider what content your audience likes so you can do marketing that touches on similar themes and subjects.</li> <li><strong>Where do they hang out (online and in real life)?</strong> Once you know where your audience consumes marketing, you’ll understand where to place your own marketing collateral for the most exposure.</li> </ul> </div><div><h2 id="how-do-you-research-your-target-audience-">How Do You Research Your Target Audience?</h2> While it might seem daunting to learn the ins and outs of a large group of people, you have plenty of simple ways to go about it. Most importantly for small businesses, most of these methods are also free or low-cost. </div><div><h3>Survey Your Customers and Content Readers</h3> Wondering what your audience is like? Ask them yourself. Grab the audience survey template you downloaded at the start of this blog post, and follow these steps: <ol> <li><strong>Set your survey goals.</strong> Write down the top five things you want to learn about your audience from your survey.</li> <li><strong>Choose your survey platform.</strong> <a href="https://www.surveymonkey.com" target="_blank" rel="noopener">SurveyMonkey</a>, <a href="https://www.google.com/forms/about/" target="_blank" rel="noopener">Google Forms</a> and <a href="https://crowdsignal.com/pricing/" target="_blank" rel="noopener">Crowdsignal</a> are some popular free and low-cost options.</li> <li><strong>Create your survey questions.</strong> Try to keep them related to the list you created in the first step. Consider asking your audience about their demographics, online behavior and experience with your brand.</li> <li><strong>Set a deadline for your survey.</strong> We suggest a timeframe of two weeks to a month to account for anyone who can’t respond right away.</li> <li><strong>Promote your survey in your most popular channels.</strong> Try sending it in an email to your list, sharing it on social or highlighting it on your website.</li> </ol> If you can swing it, encourage people to complete your survey with an incentive. You could offer a guide or resource, branded swag, a discount code or a sweepstakes entry. </div><div><h3>Interview Your Current Customers</h3> While customer surveys give you broad information about the people who like your product, one-on-one interviews provide richer details about individual customers’ experiences. You’ll get deep emotional information from these conversations that’ll help you understand why your customers engage with your brand. Keep these tips in mind as you plan and perform your customer interviews: <ul> <li><strong>Set a clear goal for your interview:</strong> Just like you did with your customer survey, create an objective for your interview that your questions will tie back to.</li> <li><strong>Use open-ended questions:</strong> As we covered in <a href="https://coschedule.com/blog/subject-matter-expert-interview-template" target="_blank" rel="noopener">our guide to interviewing subject matter experts</a>, open-ended questions get better results than closed-ended ones. For example, a prompt like “Tell me how you like to use our product” will coax more details out of a customer than a question like “Do you find our product useful?”</li> <li><strong>Be open-minded:</strong> As HubSpot points out in <a href="https://blog.hubspot.com/service/customer-interviews" target="_blank" rel="noopener">their guide to customer interviews</a>, sometimes a customer will talk about your product negatively — and that’s okay. In fact, these answers will help you learn what your audience doesn’t like and how to improve their experience.</li> <li><strong>End with a trusted journalism trick:</strong> Your questions probably won’t cover everything your customer wants to say because you’re both humans with different perspectives on life. Because of this fact, many journalists like to ask a question like, “Would you like to add anything that I haven’t asked about in this interview?” Journalists who use it often find that they get some of their most insightful answers from this question.</li> </ul> Use the template you downloaded from our target audience bundle to write down your questions and take notes during your interview. For more tips on interviewing customers, read our comprehensive <a href="https://coschedule.com/blog/customer-interviews" target="_blank" rel="noopener">guide to customer interview best practices</a>. </div><div><h3>Check Your Google Analytics Demographic Data</h3> Google Analytics records demographic data on your website visitors related to their location, interests, gender and age. Access this info by clicking the <strong>Reports</strong> option on the left-hand menu, then going to <strong>Demographics overview</strong> or <strong>Demographic details</strong> under <strong>User</strong>. <span class="PostBody_image__JhpwI Drop-shadow alignnone wp-image-160938 size-full"><img alt="Example of the demographics overview page on Google Analytics" loading="lazy" width="1097" height="656" decoding="async" data-nimg="1" class="ImageReplacer_imageDropshadow__bIQ3x" style="color:transparent" sizes="(max-width: 768px) 100vw, 768px" srcSet="https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=640&q=75 640w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=750&q=75 750w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=828&q=75 828w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=1080&q=75 1080w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=1200&q=75 1200w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=1920&q=75 1920w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=2048&q=75 2048w, https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=3840&q=75 3840w" src="https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png?w=3840&q=75"/></span> Click the link in the lower right of each box in the <strong>Demographics overview</strong> tab or go to the <strong>Demographics details</strong> tab to look at details on your demographics’ engagement and conversion rates. While you might see a lot of people in one group visit, they may not be the most engaged with your website. Check which segments of your audience are actually consuming your website content and acting on it. If you don’t see demographic data on your Analytics dashboard, <a href="https://support.google.com/analytics/answer/7532985" target="_blank" rel="noopener">turn Google signals on</a> in your data settings. </div><div><h3>Snag Demographic and Audience Data From Social Media</h3> Most of the major social media platforms track basic demographic data about your followers. Learn how to find that info on each site: <ul> <li><strong>Facebook/Instagram:</strong> Go to <a href="https://business.facebook.com/" target="_blank" rel="noopener">Facebook Business Suite</a> and click the <strong>Insights</strong> option in the left-hand menu, then go to the <strong>Audience</strong> tab.</li> <li><strong>Twitter:</strong> Use a third-party tool — Twitter no longer has a native audience data dashboard.</li> <li><strong>LinkedIn:</strong> Visit <strong>Followers</strong> under LinkedIn Pages’ Analytics menu.</li> <li><strong>Pinterest:</strong> Click <strong>Audience Insights</strong> under the Analytics menu.</li> </ul> These social media demographics share details like audience ages, gender and even career seniority. </div><div><h3>Get Data From Market Research Firms</h3> When you need a broad overview of the populations who use your product, market research firm reports will give you a primer. While it can be out of a small business budget range to hire a market research firm to study your specific audience, these firms often sell or share research reports. Here are two examples of free audience insights from the big names. Nielsen has <a href="https://www.nielsen.com/us/en/insights/report/2021/seeing-and-believing-meeting-black-audience-demand-for-representation-that-matters/" target="_blank" rel="noopener">this free report</a> on African Americans’ views on representation in marketing. Gartner <a href="https://www.gartner.com/en/marketing/research/gartner-marketing-predictions-trends" target="_blank" rel="noopener">provides yearly marketing predictions</a> to help you understand what marketing trends customers respond to. Wondering where to find market research companies relevant to your audience and industry? Software Testing Help has an <a href="https://www.softwaretestinghelp.com/market-research-companies/" target="_blank" rel="noopener">overview of the market research industry</a> and some of its most popular members. </div><div><h3>Analyze Your Current Customers’ Data</h3> Chances are you have customer data on hand that can boost your audience research efforts. Do you have any of these sources of customer info? <ul> <li>A customer relationship management (CRM) software or similar customer database</li> <li>Customer purchase history</li> <li>Email list member information</li> <li>Product and business reviews</li> </ul> Even something as simple as an invoice can tell you how your current customers interact with your business. </div><div><h3>Use Social Listening</h3> <a href="https://coschedule.com/blog/social-listening-for-pr" target="_blank" rel="noopener">Social listening</a> is the act of watching for keyword mentions on social media or the web. These keywords tend to relate to your brand or industry, including your brand name. You can use a dedicated social listening platform or search keywords individually on each platform you monitor. Keep an eye on keywords such as: <ul> <li>Your brand name</li> <li>Your competitors’ brand names</li> <li>Your original product or service names</li> <li>Your industry name</li> </ul> As you monitor how people talk about these subjects, look for the topics and pain points they mention. Are your potential audience members asking for something new in your industry? What do they praise or put down? </div><div><h3>Watch Your Best (and Worst) Performing Content</h3> Dig into your blog posts’ analytics to see what topics and approaches work best with your audience. While page views and bounce rates offer some valuable insights, <a href="https://coschedule.com/blog/content-marketing-analytics" target="_blank" rel="noopener">content analytics</a> include even more insightful numbers. Look at metrics like: <ul> <li><strong>Click-through rate:</strong> Rate of readers who click your blog post’s call to action</li> <li><strong>Average time on page:</strong> Average time that readers spend on the blog post’s page</li> <li><strong>Conversion rate:</strong> The number of people who follow your call to action compared to the number of people who view your blog post</li> </ul> Depending on how much time you have, you can look at these numbers through your preferred analytics platform or perform a full <a href="https://coschedule.com/blog/content-audit-template" target="_blank" rel="noopener">content audit</a>. </div><div><h3>Find What Other Content Your Audience Reads</h3> Your brand is just one source of content for your audience. What other companies and publications do they count on? What topics entertain and educate them? Check what other content your audience reads by looking at: <ul> <li>Your competitors’ content</li> <li>Trending content in your industry</li> <li>Content popular with your social media audience and circles</li> <li>Industry content trending on <a href="https://buzzsumo.com/" target="_blank" rel="noopener">BuzzSumo</a></li> </ul> </div><div><h2 id="how-do-you-understand-your-intended-audience-">How Do You Understand Your Intended Audience?</h2> After taking the steps we just went over, you’ll have a hefty amount of audience info to use. Now, how do you figure out what this information says about your audience? Here’s how to perform a target audience analysis. </div><div><h3>Review Your Data for Common Themes</h3> Look carefully through your data for patterns in the types of target audiences we covered at the beginning of this blog post, such as: <ul> <li>Interests</li> <li>Age and gender</li> <li>Career</li> <li>Income</li> <li>Pain points and challenges that your product can address</li> <li>Lifestyle and hobbies</li> <li>Content preferences</li> <li>Internet browsing habits</li> <li>Buying habits</li> </ul> Keep an open mind as you look for things your audience has in common. Something as small as a favorite website or use of language can clue you in to your customers’ marketing preferences. </div><div><h3>Turn Your Data Into Customer Personas</h3> Use the takeaways you got from your data to create <a href="https://coschedule.com/marketing-strategy/marketing-persona" target="_blank" rel="noopener">marketing personas</a> — fictional profiles that describe your typical customer. These tools make a great target audience example when you try to match your marketing to your audience. A marketing persona includes details like: <ul> <li>A drawing or photo representing the fictional customer</li> <li>Name and job title</li> <li>Demographic info like age, gender, income level and education</li> <li>Hobbies and interests</li> <li>Product-related goals and pain points</li> <li>Values and fears surrounding your product</li> <li>Favorite content sources</li> </ul> The marketing persona template you downloaded at the beginning of this blog post includes room for all of this information. </div><div><h2 id="how-do-you-use-your-audience-data-in-a-marketing-strategy-">How Do You Use Your Audience Data in a Marketing Strategy?</h2> Now that you have a target audience, it’s time to put that data into action. </div><div><h3>Create Marketing Materials That Target Your Customer Personas</h3> Your target audience data and customer personas should inform your marketing from here on out. The info you have on your audience should influence these aspects of your marketing materials: <ul> <li><strong>Copy:</strong> Use language that feels natural to the people reading your copy. For example, if you have a business-to-business product for executives, you’d want to use more formal and sales-focused language, but your typical business-to-customer audience will prefer casual language. When in doubt, talk the way your audience does.</li> <li><strong>Topics:</strong> Cover topics that fall in your content core — the intersection between your product and your audience’s interests.</li> <li><strong>Design:</strong> Use design elements that match your audience’s experiences and preferences. If you market to kids and their parents, for example, you might use a lot of primary colors.</li> </ul> </div><div><h3>Offer Ways to Solve Your Audience’s Problems</h3> As you researched your audience and put together marketing personas, you identified the problems your customers face that your product can solve. Write your marketing copy and content with your product’s solutions in mind. Try these strategies for <a href="https://coschedule.com/blog/how-to-write-marketing-copy" target="_blank" rel="noopener">writing solution-focused marketing copy</a>: <ul> <li>Name the problem your customer faces and relate to them</li> <li>Highlight your product’s key benefit related to your customers’ top problem</li> <li>Give an example of how your product can help your customer</li> <li>Show off your differentiator — the one way you can solve your customer’s problem that your competitors can’t</li> </ul> </div><div><h3>Repurpose Your Content Everywhere Your Audience Goes</h3> After you create content that appeals to your target audience, maximize its potential by repurposing it for multiple channels. In other words, take your content and put it into a format that works for another marketing channel (social media, email, etc.), then share it in that channel. For example, you can turn a blog post into: <ul> <li>A podcast discussion</li> <li>An explainer video</li> <li>An email newsletter</li> <li>A Twitter thread</li> <li>An infographic</li> </ul> Don’t forget to regularly share your content as part of your <a href="https://coschedule.com/blog/social-media-content-strategy" target="_blank" rel="noopener">social media content strategy</a>, too. </div><div><h2 id="do-marketing-that-attracts-your-audience">Do Marketing That Attracts Your Audience</h2> With your target audience information in hand, you can confidently forge on to create specially tailored marketing for your audience. Remember to build a review of your target audience into workflows like your <a href="https://coschedule.com/blog/content-creation-process" target="_blank" rel="noopener">content creation process</a> to keep your marketing focused.</div></div></article><div class="SectionSeparator_sectionSeparatorWrapper__t565c"><p class="SectionSeparator_postDate__SDXd_ body">February 3, 2022</p> <div class="SectionSeparator_aboutAuthorWrapper__0_tl_"><div class="SectionSeparator_aboutAuthor__oWWtU">About the Author</div><hr class="SectionSeparator_authorSeparator__12JO7"/></div><div class="SectionSeparator_authorLinkWrapper__1_xAT"><a href="/blog/author/melissa-king"><div class="SectionSeparator_authorName__55qJh">Melissa King</div> </a><a href="http://twitter.com/coschedule"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="15px" width="15px" xmlns="http://www.w3.org/2000/svg"><path d="M5.026 15c6.038 0 9.341-5.003 9.341-9.334 0-.14 0-.282-.006-.422A6.685 6.685 0 0 0 16 3.542a6.658 6.658 0 0 1-1.889.518 3.301 3.301 0 0 0 1.447-1.817 6.533 6.533 0 0 1-2.087.793A3.286 3.286 0 0 0 7.875 6.03a9.325 9.325 0 0 1-6.767-3.429 3.289 3.289 0 0 0 1.018 4.382A3.323 3.323 0 0 1 .64 6.575v.045a3.288 3.288 0 0 0 2.632 3.218 3.203 3.203 0 0 1-.865.115 3.23 3.23 0 0 1-.614-.057 3.283 3.283 0 0 0 3.067 2.277A6.588 6.588 0 0 1 .78 13.58a6.32 6.32 0 0 1-.78-.045A9.344 9.344 0 0 0 5.026 15z"></path></svg></a></div><p class="SectionSeparator_authorDescription__19ycO body">Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. 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Tackle everything from identifying your target audience to measuring success \u0026 every step in between!","courseFullscreenTakeoverUrl":"https://coschedule.com/academy/marketing-strategy?utm_source=blog-target-audience\u0026utm_medium=web\u0026utm_campaign=ami-web-plus-two\u0026utm_term=marketing-strategy\u0026utm_content=full-screen-takeover","courseName":"Marketing Strategy Certification Course ","coursePopupGraphic":{"mediaItemUrl":"https://media.coschedule.com/uploads/2019/05/Marketing-Strategy-2-1.gif"},"courseBottomBannerGraphic":{"mediaItemUrl":"https://media.coschedule.com/uploads/2019/05/Marketing-Strategy-2-1.gif"}},"featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/2022/01/Blog_How-to-Find-Your-Target-Audience-to-Do-Better-Marketing_Header-2-1.png"}},"author":{"node":{"name":"Melissa King","firstName":"Melissa","lastName":"King","customFields":{"bylinebio":"Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. 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She writes short-form and long-form blog posts about marketing and other topics for B2B SaaS companies and agencies.\r\n\r\nMelissa has written for companies such as\u003ca href=\"https://coschedule.com/blog/author/melissa-king\"\u003eCoSchedule\u003c/a\u003e, \u003ca href=\"https://databox.com/author/mking\"\u003eDatabox\u003c/a\u003e, \u003ca href=\"https://authory.com/MelissaKing/collection/Zapier-c727ff3837c764e67a47805d16514418c\"\u003eZapier\u003c/a\u003e, and \u003ca href=\"https://wordpress.com/go/author/melissakingfreelance/\"\u003eWordPress\u003c/a\u003e. She is a regular contributor to the CoSchedule blog where she writes content that teaches marketing professionals how to get results.\r\n\r\nMelissa has written about a variety of topics while doing her freelance work. For CoSchedule, she has written content about marketing plans, target audience, social media, content writing, content planning, and copywriting. For WordPress, she has written content about website creation, newsletters, blog post writing, and content creation.\r\n\r\nShe has also been a social media editor for Unwinnable for six years. She manages their social media presence and contributes to the website and monthly magazine. From 2017-2020, she was an associate lead copywriter for WebFX.\r\n\r\nOutside of the content marketing world, she sometimes writes about video games.\r\n\r\nMelissa King has been trusted by many reputable companies to create content for them. She has knowledge in a variety of aspects for marketing. Along with that, her excellent ability to write has given her great success as a freelancer.","avatar":{"url":"https://secure.gravatar.com/avatar/0a2e71a42931ba0ebd25dbdec3d370ea?s=96\u0026d=mm\u0026r=g"},"uri":"/blog/author/melissa-king"}},"categories":{"edges":[{"node":{"name":"Content","uri":"/topic/content-marketing"}},{"node":{"name":"Resources","uri":"/topic/resources"}}]},"tags":{"edges":[{"node":{"name":"Pinterest"}}]},"uri":"/blog/how-to-find-your-target-audience","status":"publish","janetTag":{"edges":[]},"meta":{"title":"How to Find Your Target Audience To Do Better Marketing","description":"Great marketing is useless if it doesn't reach the right audience. Find your ideal target audience with this easy to understand guide.","canonical":"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience","robots":{"index":"index","follow":"follow","maxImagePreview":"max-image-preview:large","maxSnippet":"max-snippet:-1","maxVideoPreview":"max-video-preview:-1"},"ogType":"article","ogTitle":"How to Find Your Target Audience To Do Better Marketing","ogDescription":"Find your ideal target audience with this easy guide","ogSiteName":"CoSchedule Blog","ogImage":{"width":1361,"height":581,"url":"https://media.coschedule.com/uploads/2022/01/Blog_How-to-Find-Your-Target-Audience-to-Do-Better-Marketing_Header-2-1.png"},"ogArticleAuthor":"","ogPublisher":"https://www.facebook.com/coschedule","ogArticlePublisher":"https://www.facebook.com/coschedule","articlePublishedTime":"2022-02-03T20:19:47+00:00","articleModifiedTime":"2022-06-01T17:10:44+00:00","twitterCard":"summary_large_image","twitterCreator":"@coschedule","twitterImage":"https://media.coschedule.com/uploads/2022/01/Blog_How-to-Find-Your-Target-Audience-to-Do-Better-Marketing_Header-2-1.png","twitterDescription":"Find your ideal target audience with this easy to understand guide","twitterTitle":"How to Find Your Target Audience To Do Better Marketing","estReadingTime":"12","schema":{"raw":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience#article\",\"isPartOf\":{\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience\"},\"author\":{\"name\":\"Melissa King\",\"@id\":\"https://website-cms.coschedule.com/#/schema/person/20bf9b8f59929219174436de448bcb69\"},\"headline\":\"How to Find Your Target Audience To Do Better Marketing\",\"datePublished\":\"2022-02-03T20:19:47+00:00\",\"dateModified\":\"2022-06-01T17:10:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience\"},\"wordCount\":2487,\"commentCount\":24,\"publisher\":{\"@id\":\"https://website-cms.coschedule.com/#organization\"},\"image\":{\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience#primaryimage\"},\"thumbnailUrl\":\"https://media.coschedule.com/uploads/2022/01/Blog_How-to-Find-Your-Target-Audience-to-Do-Better-Marketing_Header-2-1.png\",\"keywords\":[\"Pinterest\"],\"articleSection\":[\"Content\",\"Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience\",\"url\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience\",\"name\":\"How to Find Your Target Audience To Do Better Marketing\",\"isPartOf\":{\"@id\":\"https://website-cms.coschedule.com/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience#primaryimage\"},\"image\":{\"@id\":\"https://website-cms.coschedule.com/blog/how-to-find-your-target-audience#primaryimage\"},\"thumbnailUrl\":\"https://media.coschedule.com/uploads/2022/01/Blog_How-to-Find-Your-Target-Audience-to-Do-Better-Marketing_Header-2-1.png\",\"datePublished\":\"2022-02-03T20:19:47+00:00\",\"dateModified\":\"2022-06-01T17:10:44+00:00\",\"description\":\"Great marketing is useless if it doesn't reach the right audience. 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She has six years of full-time professional writing experience. Melissa has a bachelor\\u2019s degree in sociology and French from Indiana University of Pennsylvania. She graduated in 2014 with a 4.0 GPA. After college, Melissa immediately started doing freelance writing for video game websites and transferred those skills to content marketing in 2017. She writes short-form and long-form blog posts about marketing and other topics for B2B SaaS companies and agencies. Melissa has written for companies such asCoSchedule, Databox, Zapier, and WordPress. She is a regular contributor to the CoSchedule blog where she writes content that teaches marketing professionals how to get results. Melissa has written about a variety of topics while doing her freelance work. For CoSchedule, she has written content about marketing plans, target audience, social media, content writing, content planning, and copywriting. For WordPress, she has written content about website creation, newsletters, blog post writing, and content creation. She has also been a social media editor for Unwinnable for six years. She manages their social media presence and contributes to the website and monthly magazine. From 2017-2020, she was an associate lead copywriter for WebFX. Outside of the content marketing world, she sometimes writes about video games. Melissa King has been trusted by many reputable companies to create content for them. She has knowledge in a variety of aspects for marketing. Along with that, her excellent ability to write has given her great success as a freelancer.\",\"worksFor\":\"Freelance\",\"url\":\"https://website-cms.coschedule.com/blog/author/melissa-king\"}]}"}},"content":"\u003cimg class=\"aligncenter wp-image-155898 size-full\" src=\"https://media.coschedule.com/uploads/2022/02/how-to-find-your-target-audience-header.png\" alt=\"How to Find Your Target Audience To Do Better Marketing\" width=\"1361\" height=\"581\" /\u003e\r\n\r\nWho are you marketing to?\r\n\r\nIf you can’t give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. Knowing who those folks are can help you better perform marketing to your fullest potential.\r\n\r\nWith careful research and analysis, you’ll be able to identify your target audience and create marketing that knocks their socks off. We’ll teach you how.\r\n\u003ch2\u003eIdentify Your Audience With This Target Audience Kit\u003c/h2\u003e\r\nBefore you learn how to research your target audience, take our kit with you. It includes these templates:\r\n\u003cul\u003e\r\n \t\u003cli\u003eAudience Persona Template\u003c/li\u003e\r\n \t\u003cli\u003eAudience Survey Template\u003c/li\u003e\r\n \t\u003cli\u003eCustomer Interview Questions Template\u003c/li\u003e\r\n\u003c/ul\u003e\r\nThese resources will help you practice some of the tips we’ll cover in this blog post. Best of all, they’re 100% free.\r\n\r\n[content_upgrade_shortcode]\r\n[Table of Contents]\r\n\r\n\u003ch2\u003eWhy Should You Define Your Target Audience?\u003c/h2\u003e\r\nWhen you identify your target audience, you’ll get better results out of the hard work you put into your marketing. To understand why, we’ll need to answer the question, “What does intended audience mean?”\r\n\r\nWhether you call it a target audience, target market or intended audience, this group of people is the audience most likely to enjoy your product or service. You’ll achieve these two goals by researching and identifying your target audience:\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eYou’ll get rid of the assumptions you have about your intended audience.\u003c/strong\u003e It’s easy to assume that people interested in your product are just like you, but only audience data will tell you for sure. The research involved in defining your audience will show their true traits and interests.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eYou’ll understand what marketing collateral to make for your customers.\u003c/strong\u003e When you know your audience’s preferences and problems, you’ll be able to make content and other marketing materials that cater to them.\u003c/li\u003e\r\n\u003c/ul\u003e\r\nThese benefits will make it easier to do marketing that resonates with your audience, boosting your sales and revenue potential. After all, it’s one thing for someone to see your marketing and another for them to get something out of it.\r\n\r\n\r\n\u003ch2\u003eWhat Types of Target Audiences Exist?\u003c/h2\u003e\r\nYou can define your intended audience using traits related to their life experiences, preferences and purchase behaviors. Some marketers who have a good grasp of their audience divide them into groups based on these features in a practice known as segmentation. At this point in your process, just keep in mind that you can analyze your audience through categories like these target market demographic examples:\r\n\u003cul\u003e\r\n \t\u003cli\u003eAge\u003c/li\u003e\r\n \t\u003cli\u003eGender\u003c/li\u003e\r\n \t\u003cli\u003eCareer\u003c/li\u003e\r\n \t\u003cli\u003eLocation\u003c/li\u003e\r\n \t\u003cli\u003eSubculture\u003c/li\u003e\r\n \t\u003cli\u003eAttitudes and opinions\u003c/li\u003e\r\n \t\u003cli\u003ePurchase intent (likelihood to buy your product)\u003c/li\u003e\r\n \t\u003cli\u003eHobbies and interests\u003c/li\u003e\r\n \t\u003cli\u003eLifestyle\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\r\n\u003ch2\u003eWhat Questions Should You Ask About Your Target Audience?\u003c/h2\u003e\r\nAs you identify your target audience, you should keep these questions at the top of your mind:\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eWho are they? \u003c/strong\u003eYou’ll need to know your typical audience member’s features to create marketing they’ll be receptive to.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eWhat are their top problems (that your business can solve)?\u003c/strong\u003e When you understand your audience’s problems, you’ll know how to present your product as the solution.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eWhat content do they consume?\u003c/strong\u003e Consider what content your audience likes so you can do marketing that touches on similar themes and subjects.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eWhere do they hang out (online and in real life)?\u003c/strong\u003e Once you know where your audience consumes marketing, you’ll understand where to place your own marketing collateral for the most exposure.\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\r\n\u003ch2\u003eHow Do You Research Your Target Audience?\u003c/h2\u003e\r\nWhile it might seem daunting to learn the ins and outs of a large group of people, you have plenty of simple ways to go about it. Most importantly for small businesses, most of these methods are also free or low-cost.\r\n\u003ch3\u003eSurvey Your Customers and Content Readers\u003c/h3\u003e\r\nWondering what your audience is like? Ask them yourself. Grab the audience survey template you downloaded at the start of this blog post, and follow these steps:\r\n\u003col\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eSet your survey goals.\u003c/strong\u003e Write down the top five things you want to learn about your audience from your survey.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eChoose your survey platform.\u003c/strong\u003e \u003ca href=\"https://www.surveymonkey.com\" target=\"_blank\" rel=\"noopener\"\u003eSurveyMonkey\u003c/a\u003e, \u003ca href=\"https://www.google.com/forms/about/\" target=\"_blank\" rel=\"noopener\"\u003eGoogle Forms\u003c/a\u003e and \u003ca href=\"https://crowdsignal.com/pricing/\" target=\"_blank\" rel=\"noopener\"\u003eCrowdsignal\u003c/a\u003e are some popular free and low-cost options.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eCreate your survey questions.\u003c/strong\u003e Try to keep them related to the list you created in the first step. Consider asking your audience about their demographics, online behavior and experience with your brand.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eSet a deadline for your survey.\u003c/strong\u003e We suggest a timeframe of two weeks to a month to account for anyone who can’t respond right away.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003ePromote your survey in your most popular channels.\u003c/strong\u003e Try sending it in an email to your list, sharing it on social or highlighting it on your website.\u003c/li\u003e\r\n\u003c/ol\u003e\r\nIf you can swing it, encourage people to complete your survey with an incentive. You could offer a guide or resource, branded swag, a discount code or a sweepstakes entry.\r\n\u003ch3\u003eInterview Your Current Customers\u003c/h3\u003e\r\nWhile customer surveys give you broad information about the people who like your product, one-on-one interviews provide richer details about individual customers’ experiences. You’ll get deep emotional information from these conversations that’ll help you understand why your customers engage with your brand.\r\n\r\nKeep these tips in mind as you plan and perform your customer interviews:\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eSet a clear goal for your interview:\u003c/strong\u003e Just like you did with your customer survey, create an objective for your interview that your questions will tie back to.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eUse open-ended questions:\u003c/strong\u003e As we covered in \u003ca href=\"https://coschedule.com/blog/subject-matter-expert-interview-template\" target=\"_blank\" rel=\"noopener\"\u003eour guide to interviewing subject matter experts\u003c/a\u003e, open-ended questions get better results than closed-ended ones. For example, a prompt like “Tell me how you like to use our product” will coax more details out of a customer than a question like “Do you find our product useful?”\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eBe open-minded:\u003c/strong\u003e As HubSpot points out in \u003ca href=\"https://blog.hubspot.com/service/customer-interviews\" target=\"_blank\" rel=\"noopener\"\u003etheir guide to customer interviews\u003c/a\u003e, sometimes a customer will talk about your product negatively — and that’s okay. In fact, these answers will help you learn what your audience doesn’t like and how to improve their experience.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eEnd with a trusted journalism trick:\u003c/strong\u003e Your questions probably won’t cover everything your customer wants to say because you’re both humans with different perspectives on life. Because of this fact, many journalists like to ask a question like, “Would you like to add anything that I haven’t asked about in this interview?” Journalists who use it often find that they get some of their most insightful answers from this question.\u003c/li\u003e\r\n\u003c/ul\u003e\r\nUse the template you downloaded from our target audience bundle to write down your questions and take notes during your interview. For more tips on interviewing customers, read our comprehensive \u003ca href=\"https://coschedule.com/blog/customer-interviews\" target=\"_blank\" rel=\"noopener\"\u003eguide to customer interview best practices\u003c/a\u003e.\r\n\u003ch3\u003eCheck Your Google Analytics Demographic Data\u003c/h3\u003e\r\nGoogle Analytics records demographic data on your website visitors related to their location, interests, gender and age. Access this info by clicking the \u003cstrong\u003eReports\u003c/strong\u003e option on the left-hand menu, then going to \u003cstrong\u003eDemographics overview\u003c/strong\u003e or \u003cstrong\u003eDemographic details\u003c/strong\u003e under \u003cstrong\u003eUser\u003c/strong\u003e.\r\n\r\n\u003cimg class=\"Drop-shadow alignnone wp-image-160938 size-full\" src=\"https://media.coschedule.com/uploads/2022/02/Google-Analytics-demographics-overview-screenshot.png\" alt=\"Example of the demographics overview page on Google Analytics\" width=\"1097\" height=\"656\" /\u003e\r\n\r\nClick the link in the lower right of each box in the \u003cstrong\u003eDemographics overview\u003c/strong\u003e tab or go to the \u003cstrong\u003eDemographics details\u003c/strong\u003e tab to look at details on your demographics’ engagement and conversion rates. While you might see a lot of people in one group visit, they may not be the most engaged with your website. Check which segments of your audience are actually consuming your website content and acting on it.\r\n\r\nIf you don’t see demographic data on your Analytics dashboard, \u003ca href=\"https://support.google.com/analytics/answer/7532985\" target=\"_blank\" rel=\"noopener\"\u003eturn Google signals on\u003c/a\u003e in your data settings.\r\n\u003ch3\u003eSnag Demographic and Audience Data From Social Media\u003c/h3\u003e\r\nMost of the major social media platforms track basic demographic data about your followers. Learn how to find that info on each site:\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eFacebook/Instagram:\u003c/strong\u003e Go to \u003ca href=\"https://business.facebook.com/\" target=\"_blank\" rel=\"noopener\"\u003eFacebook Business Suite\u003c/a\u003e and click the \u003cstrong\u003eInsights\u003c/strong\u003e option in the left-hand menu, then go to the \u003cstrong\u003eAudience\u003c/strong\u003e tab.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eTwitter:\u003c/strong\u003e Use a third-party tool — Twitter no longer has a native audience data dashboard.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eLinkedIn:\u003c/strong\u003e Visit \u003cstrong\u003eFollowers\u003c/strong\u003e under LinkedIn Pages’ Analytics menu.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003ePinterest:\u003c/strong\u003e Click \u003cstrong\u003eAudience Insights\u003c/strong\u003e under the Analytics menu.\u003c/li\u003e\r\n\u003c/ul\u003e\r\nThese social media demographics share details like audience ages, gender and even career seniority.\r\n\u003ch3\u003eGet Data From Market Research Firms\u003c/h3\u003e\r\nWhen you need a broad overview of the populations who use your product, market research firm reports will give you a primer. While it can be out of a small business budget range to hire a market research firm to study your specific audience, these firms often sell or share research reports.\r\n\r\nHere are two examples of free audience insights from the big names. Nielsen has \u003ca href=\"https://www.nielsen.com/us/en/insights/report/2021/seeing-and-believing-meeting-black-audience-demand-for-representation-that-matters/\" target=\"_blank\" rel=\"noopener\"\u003ethis free report\u003c/a\u003e on African Americans’ views on representation in marketing. Gartner \u003ca href=\"https://www.gartner.com/en/marketing/research/gartner-marketing-predictions-trends\" target=\"_blank\" rel=\"noopener\"\u003eprovides yearly marketing predictions\u003c/a\u003e to help you understand what marketing trends customers respond to.\r\n\r\nWondering where to find market research companies relevant to your audience and industry? Software Testing Help has an \u003ca href=\"https://www.softwaretestinghelp.com/market-research-companies/\" target=\"_blank\" rel=\"noopener\"\u003eoverview of the market research industry\u003c/a\u003e and some of its most popular members.\r\n\u003ch3\u003eAnalyze Your Current Customers’ Data\u003c/h3\u003e\r\nChances are you have customer data on hand that can boost your audience research efforts. Do you have any of these sources of customer info?\r\n\u003cul\u003e\r\n \t\u003cli\u003eA customer relationship management (CRM) software or similar customer database\u003c/li\u003e\r\n \t\u003cli\u003eCustomer purchase history\u003c/li\u003e\r\n \t\u003cli\u003eEmail list member information\u003c/li\u003e\r\n \t\u003cli\u003eProduct and business reviews\u003c/li\u003e\r\n\u003c/ul\u003e\r\nEven something as simple as an invoice can tell you how your current customers interact with your business.\r\n\u003ch3\u003eUse Social Listening\u003c/h3\u003e\r\n\u003ca href=\"https://coschedule.com/blog/social-listening-for-pr\" target=\"_blank\" rel=\"noopener\"\u003eSocial listening\u003c/a\u003e is the act of watching for keyword mentions on social media or the web. These keywords tend to relate to your brand or industry, including your brand name. You can use a dedicated social listening platform or search keywords individually on each platform you monitor.\r\n\r\nKeep an eye on keywords such as:\r\n\u003cul\u003e\r\n \t\u003cli\u003eYour brand name\u003c/li\u003e\r\n \t\u003cli\u003eYour competitors’ brand names\u003c/li\u003e\r\n \t\u003cli\u003eYour original product or service names\u003c/li\u003e\r\n \t\u003cli\u003eYour industry name\u003c/li\u003e\r\n\u003c/ul\u003e\r\nAs you monitor how people talk about these subjects, look for the topics and pain points they mention. Are your potential audience members asking for something new in your industry? What do they praise or put down?\r\n\u003ch3\u003eWatch Your Best (and Worst) Performing Content\u003c/h3\u003e\r\nDig into your blog posts’ analytics to see what topics and approaches work best with your audience. While page views and bounce rates offer some valuable insights, \u003ca href=\"https://coschedule.com/blog/content-marketing-analytics\" target=\"_blank\" rel=\"noopener\"\u003econtent analytics\u003c/a\u003e include even more insightful numbers. Look at metrics like:\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eClick-through rate:\u003c/strong\u003e Rate of readers who click your blog post’s call to action\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eAverage time on page:\u003c/strong\u003e Average time that readers spend on the blog post’s page\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eConversion rate:\u003c/strong\u003e The number of people who follow your call to action compared to the number of people who view your blog post\u003c/li\u003e\r\n\u003c/ul\u003e\r\nDepending on how much time you have, you can look at these numbers through your preferred analytics platform or perform a full \u003ca href=\"https://coschedule.com/blog/content-audit-template\" target=\"_blank\" rel=\"noopener\"\u003econtent audit\u003c/a\u003e.\r\n\u003ch3\u003eFind What Other Content Your Audience Reads\u003c/h3\u003e\r\nYour brand is just one source of content for your audience. What other companies and publications do they count on? What topics entertain and educate them?\r\n\r\nCheck what other content your audience reads by looking at:\r\n\u003cul\u003e\r\n \t\u003cli\u003eYour competitors’ content\u003c/li\u003e\r\n \t\u003cli\u003eTrending content in your industry\u003c/li\u003e\r\n \t\u003cli\u003eContent popular with your social media audience and circles\u003c/li\u003e\r\n \t\u003cli\u003eIndustry content trending on \u003ca href=\"https://buzzsumo.com/\" target=\"_blank\" rel=\"noopener\"\u003eBuzzSumo\u003c/a\u003e\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\r\n\u003ch2\u003eHow Do You Understand Your Intended Audience?\u003c/h2\u003e\r\nAfter taking the steps we just went over, you’ll have a hefty amount of audience info to use. Now, how do you figure out what this information says about your audience? Here’s how to perform a target audience analysis.\r\n\u003ch3\u003eReview Your Data for Common Themes\u003c/h3\u003e\r\nLook carefully through your data for patterns in the types of target audiences we covered at the beginning of this blog post, such as:\r\n\u003cul\u003e\r\n \t\u003cli\u003eInterests\u003c/li\u003e\r\n \t\u003cli\u003eAge and gender\u003c/li\u003e\r\n \t\u003cli\u003eCareer\u003c/li\u003e\r\n \t\u003cli\u003eIncome\u003c/li\u003e\r\n \t\u003cli\u003ePain points and challenges that your product can address\u003c/li\u003e\r\n \t\u003cli\u003eLifestyle and hobbies\u003c/li\u003e\r\n \t\u003cli\u003eContent preferences\u003c/li\u003e\r\n \t\u003cli\u003eInternet browsing habits\u003c/li\u003e\r\n \t\u003cli\u003eBuying habits\u003c/li\u003e\r\n\u003c/ul\u003e\r\nKeep an open mind as you look for things your audience has in common. Something as small as a favorite website or use of language can clue you in to your customers’ marketing preferences.\r\n\u003ch3\u003eTurn Your Data Into Customer Personas\u003c/h3\u003e\r\nUse the takeaways you got from your data to create \u003ca href=\"https://coschedule.com/marketing-strategy/marketing-persona\" target=\"_blank\" rel=\"noopener\"\u003emarketing personas\u003c/a\u003e — fictional profiles that describe your typical customer. These tools make a great target audience example when you try to match your marketing to your audience.\r\n\r\nA marketing persona includes details like:\r\n\u003cul\u003e\r\n \t\u003cli\u003eA drawing or photo representing the fictional customer\u003c/li\u003e\r\n \t\u003cli\u003eName and job title\u003c/li\u003e\r\n \t\u003cli\u003eDemographic info like age, gender, income level and education\u003c/li\u003e\r\n \t\u003cli\u003eHobbies and interests\u003c/li\u003e\r\n \t\u003cli\u003eProduct-related goals and pain points\u003c/li\u003e\r\n \t\u003cli\u003eValues and fears surrounding your product\u003c/li\u003e\r\n \t\u003cli\u003eFavorite content sources\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\r\nThe marketing persona template you downloaded at the beginning of this blog post includes room for all of this information.\r\n\u003ch2\u003eHow Do You Use Your Audience Data in a Marketing Strategy?\u003c/h2\u003e\r\nNow that you have a target audience, it’s time to put that data into action.\r\n\u003ch3\u003eCreate Marketing Materials That Target Your Customer Personas\u003c/h3\u003e\r\nYour target audience data and customer personas should inform your marketing from here on out. The info you have on your audience should influence these aspects of your marketing materials:\r\n\u003cul\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eCopy:\u003c/strong\u003e Use language that feels natural to the people reading your copy. For example, if you have a business-to-business product for executives, you’d want to use more formal and sales-focused language, but your typical business-to-customer audience will prefer casual language. When in doubt, talk the way your audience does.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eTopics:\u003c/strong\u003e Cover topics that fall in your content core — the intersection between your product and your audience’s interests.\u003c/li\u003e\r\n \t\u003cli\u003e\u003cstrong\u003eDesign:\u003c/strong\u003e Use design elements that match your audience’s experiences and preferences. If you market to kids and their parents, for example, you might use a lot of primary colors.\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003ch3\u003eOffer Ways to Solve Your Audience’s Problems\u003c/h3\u003e\r\nAs you researched your audience and put together marketing personas, you identified the problems your customers face that your product can solve. Write your marketing copy and content with your product’s solutions in mind. Try these strategies for \u003ca href=\"https://coschedule.com/blog/how-to-write-marketing-copy\" target=\"_blank\" rel=\"noopener\"\u003ewriting solution-focused marketing copy\u003c/a\u003e:\r\n\u003cul\u003e\r\n \t\u003cli\u003eName the problem your customer faces and relate to them\u003c/li\u003e\r\n \t\u003cli\u003eHighlight your product’s key benefit related to your customers’ top problem\u003c/li\u003e\r\n \t\u003cli\u003eGive an example of how your product can help your customer\u003c/li\u003e\r\n \t\u003cli\u003eShow off your differentiator — the one way you can solve your customer’s problem that your competitors can’t\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003ch3\u003eRepurpose Your Content Everywhere Your Audience Goes\u003c/h3\u003e\r\nAfter you create content that appeals to your target audience, maximize its potential by repurposing it for multiple channels. In other words, take your content and put it into a format that works for another marketing channel (social media, email, etc.), then share it in that channel.\r\n\r\nFor example, you can turn a blog post into:\r\n\u003cul\u003e\r\n \t\u003cli\u003eA podcast discussion\u003c/li\u003e\r\n \t\u003cli\u003eAn explainer video\u003c/li\u003e\r\n \t\u003cli\u003eAn email newsletter\u003c/li\u003e\r\n \t\u003cli\u003eA Twitter thread\u003c/li\u003e\r\n \t\u003cli\u003eAn infographic\u003c/li\u003e\r\n\u003c/ul\u003e\r\nDon’t forget to regularly share your content as part of your \u003ca href=\"https://coschedule.com/blog/social-media-content-strategy\" target=\"_blank\" rel=\"noopener\"\u003esocial media content strategy\u003c/a\u003e, too.\r\n\u003ch2\u003eDo Marketing That Attracts Your Audience\u003c/h2\u003e\r\nWith your target audience information in hand, you can confidently forge on to create specially tailored marketing for your audience. Remember to build a review of your target audience into workflows like your \u003ca href=\"https://coschedule.com/blog/content-creation-process\" target=\"_blank\" rel=\"noopener\"\u003econtent creation process\u003c/a\u003e to keep your marketing focused."},"posts":{"edges":[{"node":{"title":"200 Powerful Marketing Interview Questions To Hire The Best","excerpt":"\u003cp\u003eBuilding a strong marketing team isn’t easy. A key part of sorting out marketing candidates starts with asking the right interview questions. In this post, you can find a list [\u0026hellip;]\u003c/p\u003e\n","date":"2023-12-18T08:00:00","featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/2018/08/Content-Marketing-Interview-Questions_Header-Feature-1.png"}},"author":{"node":{"firstName":"Ben","lastName":"Sailer","name":"Ben Sailer","avatar":{"url":"https://secure.gravatar.com/avatar/d84f53bd2eb3037fb605d0473ce8ddcb?s=96\u0026d=mm\u0026r=g"}}},"uri":"/blog/marketing-interview-questions","slug":"marketing-interview-questions"}},{"node":{"title":"Sprout Social Alternative","excerpt":"\u003cp\u003eCoSchedule has hosted many demos with Sprout Social customers looking to for a viable alternative due to recent price increases. But finding the right replacement can be overwhelming. CoSchedule Marketing [\u0026hellip;]\u003c/p\u003e\n","date":"2023-11-30T17:00:44","featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/2023/11/sprout-alternative-background-mobile.png"}},"author":{"node":{"firstName":"Whitney","lastName":"Deterding","name":"Whitney Deterding","avatar":{"url":"https://secure.gravatar.com/avatar/aee6866eb25c8e938af804ef91993950?s=96\u0026d=mm\u0026r=g"}}},"uri":"/blog/sprout-social-alternative","slug":"sprout-social-alternative"}},{"node":{"title":"How to Build an Effective Marketing Schedule (Template)","excerpt":"\u003cp\u003eYou may believe that spending time organizing takes time away from getting work done. The thinking goes that if one focuses on the work itself, everything else can be set [\u0026hellip;]\u003c/p\u003e\n","date":"2023-09-18T08:00:00","featuredImage":{"node":{"sourceUrl":"https://media.coschedule.com/uploads/organize-a-marketing-schedule.png"}},"author":{"node":{"firstName":"Ben","lastName":"Sailer","name":"Ben Sailer","avatar":{"url":"https://secure.gravatar.com/avatar/d84f53bd2eb3037fb605d0473ce8ddcb?s=96\u0026d=mm\u0026r=g"}}},"uri":"/blog/marketing-schedule-template","slug":"marketing-schedule-template"}}]},"titleGenerators":[{"slug":"title-generator","serviceType":"headline","title":"Title"},{"slug":"essay-title-generator","serviceType":"headline","title":"Essay Title"},{"slug":"book-title-generator","serviceType":"headline","title":"Book Title"},{"slug":"linkedin-headline-generator","serviceType":"linkedin","title":"LinkedIn Headline"},{"slug":"ai-tiktok-caption-generator","serviceType":"tiktok","title":"TikTok Caption"},{"slug":"ai-podcast-episode-title-generator","serviceType":"podcast","title":"Podcast Episode"},{"slug":"ai-instagram-caption-generator","serviceType":"instagram","title":"Instagram Caption Generator"},{"slug":"headline-generator","serviceType":"headline","title":"Headline Generator"},{"slug":"ai-email-subject-line-generator","serviceType":"email","title":"Email Subject Line"},{"slug":"ai-blog-title-generator","serviceType":"blog","title":"Blog Post Title"},{"slug":"ad-headline-generator","serviceType":"ad","title":"Ad Headline"},{"slug":"ai-youtube-title-generator","serviceType":"youtube","title":"YouTube Title"}]},"__N_SSG":true},"page":"/blog/[slug]","query":{"slug":"how-to-find-your-target-audience"},"buildId":"DfLKBhPbc6FqAu5NHJt1j","isFallback":false,"gsp":true,"scriptLoader":[]}</script></body></html>