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border-radius: 50%; position: absolute; top: 50%; left: 12px; margin-top: -16px; } .category-filter select { background: transparent; border: 0; color: #fff; font-weight: bold; font-size: 18px; padding: 6px; margin-right: 18px; outline: 0; } .page-template-template-home-php .recent-articles { margin-top: 64px; background: #f4f4f4; } .page-template-template-home-php .clients-slider { background: transparent; padding-top: 0; padding-bottom: 0; position: relative; margin-top: -135px; z-index: 1; } .post-type-archive-casestudy .post-grid-columns > a { display: inline-block; width:100%; height: 33%; padding-bottom: 0 !important; height: 300px !important; } @media (min-width: 576px) { .post-type-archive-casestudy .post-grid-columns > a{ width:49.5%; } } @media (min-width: 768px) { .post-type-archive-casestudy .post-grid-columns > a { width: 32.8%; } } .new-hero .divrwp .button:first-of-type { background-color: #fff; color: #000; } .new-hero .divrwp .button:first-of-type:hover { background-color: #503CFF; color: #fff; } .new-hero__title { font-family: 'Joyride STD'; } .landing-hero h1 { font-family: 'Joyride STD'; } /*Center menu */ header#site-header .wrapper { justify-content: space-between; } header#site-header .site-logo__anchor { position: relative !important; } @media (min-width: 1180px){ header#site-header .overlay-navigation { margin-right: unset !important; } } @media (min-width: 62.5rem){ header#site-header .overlay-navigation { margin-left: unset !important; } } #mega-menu-wrap-header-menu #mega-menu-header-menu > li.mega-menu-item { margin: 0 6px 0 6px !important; } .post-type-archive-careers > section.text-image > div:nth-child(1) strong { font-family: 'Joyride STD' !important; } .mega-sub-menu .textwidget h4 { padding: 5px; } .single-post-nav a { color: #7264f6 !important; font-weight: bold; } .single-post-nav { margin-bottom: 24px; } .new-pill { display: inline-block; z-index: 1; top: 16px; left: 9px; font-weight: 800; padding: 3px 12px 1px; border-radius: 24px; font-family: 'Joyride STD'; font-size: 12px; } .new-pill-green { color: #e9f765; border: 1px solid #e9f765; background: #1a1a1a; position: absolute; } .new-pill-purple { color: #7264f6; border: 1px solid #7264f6; margin-bottom: 12px; } .single-post-nav svg { display: none !important; } .single:not(.single-careers) .post aside .widget a { display: inline-block; z-index: 1; top: 16px; left: 9px; font-weight: 800; padding: 3px 12px 1px; border-radius: 24px; font-family: 'Joyride STD'; font-size: 12px; color: #7264f6; border: 1px solid #7264f6; margin-bottom: 12px; text-decoration:none; } footer#site-footer ul.footer-menu a { color: #fff !important; } footer#site-footer ul.footer-menu a:hover { color: #e9f765 !important; } a.read-more:hover { background: unset !important; } a.read-more:after { bottom: 0 !important; } .mega-menu-item-has-children > .mega-sub-menu { padding: 6px 0 0 0 !important; } /*Footer CTA */ @media only screen and (min-width: 621px) { .fov .fov-content { max-width: 50%; } } .fov .fov-content { background: #151515; } .fov .fov-content { font-size: 20px; color: #F4F4F4; } .fov { padding-top: 0px; padding-bottom: 0px; } .fov { background-color: #151515; } .fov .background-img { background-position: right; } .fov .fov-content { margin-left: unset !important; margin-right: auto; } .fov .background-img:before { position: absolute; content: ''; top: 0; left: 0; background: rgba(255,255,255,0); width: 100%; height: 100%; z-index: -1; } .fov .wrapper { max-width: 2000px; margin: 0 auto; position: relative; } @media only screen and (max-width: 999px) { .zz-row { padding: 90px 0 0; } .zz-row .zz-image { margin-bottom: 0; } .zz-text { margin-bottom: 60px; } #mega-menu-header-menu { padding-top: 4rem !important; } } @media (max-width: 62.5rem) { .overlay-navigation nav { top: 4.125rem !important; } } .landing-hero { padding-top: 60px; } .landing-hero .panel-image { background-position: center; background-size: cover; background-repeat: no-repeat; width: 100%; position: relative; } .page-template-template-services .landing-hero .container { padding: 60px 30px 60px; } .landing-hero .read-more { background-color: #EAF765 !important; color: #1a1a1a !important; padding: 0.5rem 2.2rem; } .landing-hero .breadcrumbs { margin: -10px 15px 20px !important; } .single.single-post .icon-angle-left.new-pill { margin-bottom: 60px; } .single.single-post .icon-angle-left.new-pill svg { display: none; } @media screen and (max-width: 768px){ .mega-sub-menu .mega-menu-item .textwidget a { font-family: 'Joyride STD' !important; } } .postid-6405 .result-figure .result-icon { display: none; } .postid-6405 .result-figure .result-number { font-size: 3rem; } /*New sub menu height */ @media screen and (max-width: 768px){ .postid-6405 .results .wrapper { display: block; } } .mega-menu-wrap a { min-width: 62.5rem } /*New hero block height*/ .hero-block { padding: 10px 0; } /*Homepage H1*/ .new-hero__title { text-transform: uppercase; } /*Page builder font*/ .page-builder .text-content p, .page-builder .text-content li { margin: 0 0 10px; } .full-width-image img{ display: block; } @media screen and (max-width: 1000px){ #mega-menu-wrap-header-menu #mega-menu-header-menu li.mega-menu-megamenu>ul.mega-sub-menu>li.mega-menu-row{ max-width: none; } } /*New CTA size*/ .cta-block .btn { font-size: 14px; } /*Awards size*/ .awards-block .award h3 { font-size: 12px; line-height: 1.3; margin: 30px 0 0; text-transform: uppercase; text-align: center; } /*Legacy hero CTA size*/ .new-hero .divrwp .button { margin: 0 10px 10px; border-radius: 39px !important; background-color: #EAF765; letter-spacing: .04rem; transition: all .3s; color: #333; font-family: 'Joyride STD'; font-size: 16px; color: #f4f4f4; text-transform: uppercase; } /*Legacy CTA svg border */ .button, .btn { font-family: 'Joyride STD'; font-weight: 400; font-size: 16px; color: #f4f4f4; padding: 5px 15px; border: 2px solid #f4f4f4; border-radius: 32px; text-transform: uppercase; text-decoration: none; transition: all .3s; } .button svg, .btn svg { display: none; } /*Legacy CTA Shape*/ .button.yellow, .btn.yellow { font-family: 'Joyride STD'; font-weight: 400; font-size: 16px; color: #f4f4f4; padding: 5px 15px; border: 2px solid #EAF765; border-radius: 32px; text-transform: uppercase; text-decoration: none; transition: all .3s; color: #1a1a1a; font-weight: bold; background-color: #EAF765; transition: all .3s; } /*Legacy Home Hero Arrows*/ .icon-angle-left:before { content: '\f104'; display: none; } .page-builder .text-content p, .page-builder .text-content li { margin: 0 0 10px; color: #796EFF; } .icon-angle-right:before { content: '\f104'; display: none; } .page-builder .text-content p, .page-builder .text-content li { margin: 0 0 10px; color: #fff; } .new-hero .divrwp .button:nth-last-child(1) { border-color: #EAF765; } /*Contact button secondary*/ .button.plain, .btn.plain { font-family: "Joyride STD"; color: #fff; border: 0; 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class="content-wrap"><h1>Air Up</h1><h2 class="block-heading">‘THINKING OUTSIDE THE BOTTLE’</h2><div class="text-content"><p>Make partnered with Air Up to revolutionise their social media presence through innovative user-generated content (UGC). We focused on engaging with a diverse group of influencers and creators from the art and creative spheres to develop content that defies convention and challenges the ordinary.</p></div></div></div><div class="col-md-3"><div class="details"><p><strong>Capabilities</strong></p><ul><li>Content Creation</li><li>Influencer</li><li>Social Media</li></ul></div></div></div></div></div><div class="media-case-study dark-bg"><div class="container-medium"><div class="row row-medium-padding"><div class="col-md-12 media-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE-AirUp-Still2.png" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE-AirUp-Still2.png" alt=""></div></div></div></div><div class="image-text-case-study dark-bg"><div class="container-medium"><div class="row align-items-center"><div class="col-md-6 DESC"><div class="image-wrap"><video preload="auto" playsinline autoplay loop muted style="width:100%"> <source src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE-AirUp-Tile.mp4" type="video/mp4"></video></div></div><div class="col-md-6"><div class="content-wrap"><p>The project aimed to engage creators for the production of unique, user-generated content exclusively for Air Up’s channels, focusing on developing innovative and shocking content that would not only highlight the product in a new, refreshing, and engaging way but also have the potential to go viral, all while ensuring timely delivery within a two-month timeframe.</p></div></div></div></div></div><div class="media-case-study dark-bg"><div class="container-medium"><div class="row row-medium-padding"><div class="col-md-12 media-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE-AirUp-Story.jpg" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE-AirUp-Story.jpg" alt=""></div></div></div></div><div class="image-text-case-study light-bg"><div class="container-medium"><div class="row align-items-center"><div class="col-md-6 DESC"><div class="image-wrap"><video preload="auto" playsinline autoplay loop muted style="width:100%"> <source src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE-Air-Up-Real-or-Cake-Reels.mp4" type="video/mp4"></video></div></div><div class="col-md-6"><div class="content-wrap"><p>We began by identifying and presenting eight creative content buckets to Air Up, emphasising potential trends and creators, of which ‘Arting Up Air Up’ and ‘Trick-AIRy’ were chosen for their focus on digital art collaborations and scientific illusion-based content; we then engaged over 70 unique creators for concept development, resulting in a diverse collection of innovative content including stop-motion videos, paintings, and behind-the-scenes artistic processes, all prominently featuring Air Up products.</p></div></div></div></div></div><div class="media-case-study light-bg"><div class="container-medium"><div class="row row-medium-padding"><div class="col-md-12 media-wrap"><video autoplay muted playsinline loop><source src="https://makeagency.co.uk/wp-content/uploads/2024/01/MAKE_AirUp_VideoAsset.mp4" type="video/mp4"></video></div></div></div></div><div class="text-case-study light-bg"><div class="container-medium"><div class="content-wrap"><p>Through strategic collaborations with the right creators, the project succeeded in delivering content that not only enhanced the emotional connection of the Air Up brand but also reinforced its 2.0 brand positioning across social media platforms, yielding a rich mix of edited content for immediate use on platforms like Instagram Reels and TikTok, alongside a reserve of unedited footage and static images for long-term, versatile use.</p></div></div></div><div class="related-case-study dark-bg"><div class="container-medium"><h3>RELATED PROJECTS</h3><div class="row"><div class="col-md-6 case-study"><a href="https://makeagency.co.uk/case-study/the-proudlocks/"><div class="image-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2023/08/MAKE_Agency_The_Proudlocks_Asset7-1024x576.png" alt=""></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://makeagency.co.uk/wp-content/uploads/2023/08/MAKE_Agency_The_Proudlocks_Asset7-1024x576.png" alt=""></div></a></div><div class="col-md-6 case-study"><a href="https://makeagency.co.uk/case-study/levis-at-the-yards/"><div class="image-wrap"><noscript><img src="https://makeagency.co.uk/wp-content/uploads/2023/09/Levis-Make-Agency-1024x548-1.png" alt=""></noscript><img class="lazyload" 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