Sustainability Strategy Tips From Companies Doing It Right

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aria-label="Filed under Sustainability" > Sustainability</a> </div> <h1 class="h2">The Strategy Shift You Need to Go Net Zero Now</h1> <div class="hero-v2__ornaments-container hero-v2__ornaments-container--no-ornaments"> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/sustainibility.jpg?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/sustainibility.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/sustainibility.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/sustainibility.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/sustainibility.jpg?w=150&h=84 150w" alt="" loading="eager" fetchpriority="high" /></span><figcaption class="body-3">Interviews with sustainability leaders suggest their efforts will apply to entire business models. [Malte Müeller / Off Set]</figcaption></figure> </div> <h2 class="hero-v2__excerpt">How can companies turn big climate pledges into real action? The changes required could be bigger than you think.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/costa/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/IMG_2081.jpg?w=150" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/IMG_2081.jpg 468w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/IMG_2081.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Brian</span> <span class="hero-byline__name">Costa</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2022-04-05">April 5, 2022</time> <span class="hero-byline__reading-time"> 6 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fsustainability-strategy%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=The%20Strategy%20Shift%20You%20Need%20to%20Go%20Net%20Zero%20Now" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=The%20Strategy%20Shift%20You%20Need%20to%20Go%20Net%20Zero%20Now&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fsustainability-strategy%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fsustainability-strategy%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"The Strategy Shift You Need to Go Net Zero Now" https://www.salesforce.com/blog/sustainability-strategy/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>It has been a watershed year for corporate sustainability promises. Under pressure from consumers, investors, and — quite frankly — the planet, <a href="https://abcnews.go.com/Business/200-companies-pledge-net-emissions-2040-pressure-private/story?id=80124841" target="_blank" rel=" noopener">more and more</a> companies are pledging to reduce their carbon emissions to a net of zero by some set date. Even some energy companies that have been among the world’s biggest producers of fossil fuels, such as <a href="https://www.cnbc.com/2020/02/12/oil-giant-bp-says-it-wants-to-have-net-zero-emissions-by-2050.html" target="_blank" rel=" noopener">BP</a> and <a href="https://www.reuters.com/article/us-shell-emissions/shell-sets-emission-ambition-of-net-zero-by-2050-with-customer-help-idUSKCN21Y0MW" target="_blank" rel=" noopener">Shell</a>, have announced similar goals. But there’s a trust gap here: many consumers aren‘t buying it.</p> <p>Fewer than one-third (32%) of customers view these corporate commitments as meaningful, according to a <a href="https://www.salesforce.com/news/stories/sustainability-research-on-the-climate-crisis/" target="_blank" rel=" noopener">recent Salesforce survey</a> of nearly 2,400 adults in the U.S. and U.K. Nearly half (47%) said they view the promises as superficial. Against that skepticism, now comes the hard part: turning promises into <a href="https://www.salesforce.com/news/press-releases/2021/09/21/salesforce-achieves-net-zero-across-its-full-value-chain/" target="_blank" rel=" noopener">action</a>.</p> <p>Becoming sustainable isn’t a single <a href="https://www.salesforce.com/news/press-releases/2021/10/28/marc-and-lynne-benioff-and-salesforce-announce-investment-to-accelerate-ecosystem-restoration-and-climate-justice/" target="_blank" rel=" noopener">act</a> or even a single <a href="https://www.salesforce.com/news/stories/salesforce-accelerates-commitment-to-trees-oceans-and-youth-programs-to-fight-climate-change/" target="_blank" rel=" noopener">initiative</a>. For many companies, it will require a total transformation in how they think and a significant upheaval in how they operate. Interviews with sustainability leaders at companies around the world suggest their efforts will apply to entire business models, and hinge on buy-in from employees at every level.</p> <p>“The number one mindset shift organizations need to make is to recognize that this is not a siloed agenda, nor is it philanthropy. It’s the only credible growth strategy,” said Anna Lungley, Chief Sustainability Officer at Dentsu, the Japanese advertising giant. “It will require behavioral change. It will require products to come to market. It’s a business transformation agenda.”</p> <p>The good news: many companies have become more agile during the pandemic, as seen most evidently with the speed of digitization. The same trait can help many reach net zero.</p> <p>“Businesses are changing the way they do things at a rate we’ve never seen before,” said Ofer Ben-Dov, sustainability practice lead at Traction on Demand, North America’s largest dedicated Salesforce consulting and application development firm. But Ben-Dov said many clients he works with aren’t sure where to start.</p> <div class="wp-block-yoast-seo-table-of-contents yoast-table-of-contents"><h2>Key tips to reach net zero</h2><ul><li><a href="#h-put-sustainability-under-the-cfo" data-level="2">Put sustainability under the CFO</a></li><li><a href="#h-get-employee-buy-in" data-level="2">Get employee buy-in</a></li><li><a href="#h-use-climate-initiatives-to-drive-growth" data-level="2">Use climate initiatives to drive growth</a></li><li><a href="#h-influence-consumer-demand-and-lifestyle-choices" data-level="2">Influence consumer demand and lifestyle choices</a></li><li><a href="#h-measure-progress-with-the-right-technology" data-level="2">Measure progress with the right technology</a></li></ul></div> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Team Earth has landed</h2> <p class="wp-block-offer__description">We believe that business is the greatest platform for change, and success should be for everyone on Earth and the planet itself. Because the new frontier? It’s right here.</p> <div class="wp-block-button"><a class="wp-block-button__link" href="https://www.salesforce.com/company/teamearth/"> JOIN #TEAMEARTH </a></div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> <h2 class="wp-block-heading" id="h-put-sustainability-under-the-cfo"><strong>Put sustainability under the CFO</strong></h2> <p>A growing number of companies are appointing executive-level sustainability gurus to lead their efforts. But people in these roles can face some inherent challenges. Their teams are often small, and their success depends on cooperation from other people throughout the company, most of whom don’t report to them. Not only do they need to collect data from a range of internal sources – they also need other departments to make the operational changes required to cut emissions.</p> <p>That’s why, for starters, sustainability leaders say it is critical that CEOs make their efforts a core part of the company’s strategy.</p> <p>Canva, an Australian visual communications platform that is one of the world’s fastest-growing software as a service (SaaS) companies, is on track to become carbon-neutral by the end of 2021. It has pledged to become climate-positive by 2023, meaning they’ll save more emissions than they generate.</p> <p>Jared Ingersoll, sustainability lead at Canva, said his ability to drive the changes behind that shift – such as Canva’s ongoing transition to 100% renewable energy sources – stems from the company’s founders: Cliff Obrecht, Melanie Perkins, and Cameron Adams.</p> <p>“One of the guiding things you often see in documents here is our two-step plan: build one of the world’s most valuable companies and, most importantly, to do the most good,” Ingersoll said. “The founders genuinely and wholeheartedly believe in wanting to do good things for humanity.”</p> <p>Just as important is structuring sustainability efforts in a way that ties them to the financial success of the company. More and more sustainability leaders are reporting directly to the CFO, whereas until recent years, many sat in marketing or communications. But even then, it can’t just be a C-suite initiative.</p> <h2 class="wp-block-heading" id="h-get-employee-buy-in">Get employee buy-in</h2> <p>Susan Machtiger, a managing director and brand specialist at Ogilvy Consulting who advises large global brands on sustainability efforts, said one common mistake is undervaluing employee buy-in. She suggests measuring managers’ performance not only against financial goals but also against sustainability goals, where applicable. She also suggests celebrating lower-level employees who share even small ideas that could curb emissions.</p> <p>“Along every supply chain, there are millions of employees that may see an opportunity to do something better,” Machtiger said. “If they’re rewarded and celebrated for it, they’re more likely to do it.”</p> <h2 class="wp-block-heading" id="h-use-climate-initiatives-to-drive-growth">Use climate initiatives to drive growth</h2> <p>For many companies, the primary financial justification for sustainability efforts has been mounting pressure from investors, consumers, and in some instances, regulators. But the most forward-thinking companies aren’t just placating stakeholders. They’re also using these sustainability initiatives to drive growth, particularly with younger consumers.</p> <p>In Salesforce’s sustainability survey, 60% of Millennials and members of Gen Z – roughly spanning ages 16 to 40 – said they are willing to spend more on products and services from businesses that fight climate change.</p> <p>Some companies are strengthening the financial case for curbing emissions by demonstrating how doing so can reduce costs. Dentsu has pledged to reduce flight emissions by 65% by 2030, mainly by encouraging employees to travel less, which will also cut expenses.</p> <h2 class="wp-block-heading" id="h-influence-consumer-demand-and-lifestyle-choices">Influence consumer demand and lifestyle choices</h2> <p>It helps to choose a sustainability strategy with a clear connection to the larger business purpose. Lungley said too many companies try ad-hoc measures that have some environmental impact but no unique connection to the company’s mission. Take a plastic-toy manufacturer, for instance, that announces a switch to paper bags.</p> <p>“Organizations generally don’t fail on this journey because they lack passion,” Lungley said. “They fail because they don’t know where to focus. Really understanding the true value that you create in society is absolutely critical.”</p> <div class="wp-block-quote-article" style=""><div class="wp-block-quote-social-wrapper"><figure class="wp-block-quote-article-quote"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Really understanding the true value that you create in society is absolutely critical.</p><cite><meta charset="utf-8">Anna Lungley</cite></blockquote> <span class="citation-role">Chief Sustainability Officer at Dentsu</span> <div class="post__social post__social--v2 post__social--blockquote"> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fsustainability-strategy%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=Really%20understanding%20the%20true%20value%20that%20you%20create%20in%20society%20is%20absolutely%20critical." target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=Really%20understanding%20the%20true%20value%20that%20you%20create%20in%20society%20is%20absolutely%20critical.&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fsustainability-strategy%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fsustainability-strategy%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"Really understanding the true value that you create in society is absolutely critical." https://www.salesforce.com/blog/sustainability-strategy/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> </figure></div></div> <p>As an advertising conglomerate, Dentsu’s vision directly relates to one of the key sustainability challenges facing society: the need for a shift in lifestyles. Once they make greener products, like electric cars and plant-based burgers, companies then need to increase consumer demand for them. Part of Dentsu’s sustainability strategy is to help more clients do exactly that. For a sustainability leader, it’s the easiest kind of strategy to sell: one that will generate revenue.</p> <h2 class="wp-block-heading" id="h-measure-progress-with-the-right-technology">Measure progress with the right technology</h2> <p>Even for companies that make all the right mindset and operational shifts and embed sustainability perfectly into their business model, measuring their emissions remains a huge challenge.</p> <p>Many report what are known as Scope 1 and 2 emissions – direct emissions from a company’s operations and indirect emissions stemming from purchased energy such as electricity and heat. But investors are increasingly asking for data on Scope 3 emissions. These are emissions that occur indirectly anywhere in a company’s value chain, such as a supplier’s emissions.</p> <p>Ingersoll said he spends 90% of his time at Canva working on spreadsheets and models, and that Scope 3 accounting is by far the most complicated. When the company opened a new Austin, Texas, office last year, Scope-3 calculations required pondering such questions as: Where would employees typically order lunch from? How do you account for a sandwich shop that isn’t measuring its own emissions?</p> <p>“We’re trying to figure out how to work with those downstream service providers so we can assess what the impact is of us engaging with them,” Ingersoll said.</p> <p>Ben-Dov said technology will be a critical part of the solution. For instance, his consulting firm recently helped Andersen Corporation, one of the largest window and door manufacturers in North America, implement <a href="https://www.salesforce.com/products/sustainability-cloud/overview/" target="_blank" rel=" noopener">Salesforce Net Zero Cloud</a>, which makes it easier for companies to track their carbon footprint. Andersen had been doing carbon accounting manually for years – now the company will be able to do it in half the time it took before.</p> <p>“If you need to report your sustainability, you need to monitor your performance, otherwise you won’t know if you’re going in the right direction,” Ben-Dov said. “Doing that manually takes time, effort, and knowledge. 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<a class="label-secondary" href="https://www.salesforce.com/blog/category/thought-leadership/" aria-label="Filed under Thought Leadership" > Thought Leadership </a> </li> </ul> </div> <div class="author-section author-section--1"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-cloud.png" alt="" class="author-section__graphics author-section__cloud"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-parks.png" alt="" class="author-section__graphics author-section__parks"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-bushes.png" alt="" class="author-section__graphics author-section__bushes"> <div class="author-section__author author-section__author--1"> <div class="author-section__image-name"> <div class="author-section__image"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/IMG_2081.jpg?w=150&quality=60" sizes="56px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/IMG_2081.jpg 468w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/IMG_2081.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="author-section__name-title"> <span class="author-section__display-name">Brian Costa</span> <span class="author-section__job-title">Editorial Lead, Global Brand Marketing</span> </div> </div> <p class="author-section__description"> Brian Costa is Editorial Lead for Global Brand Marketing at Salesforce. He previously spent 11 years at The Wall Street Journal, where he was a senior editor for digital platforms and, before that, an award-winning sports reporter. </p> </div> </div> </article> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Get the latest articles in your inbox. </h2> <button name="Subscribe" class="wp-block-salesforce-blog-newsletter-signup__submit btn btn-lg btn-primary form-subscribe-modal-open"> Sign up now </button> </div> <div class="justforyou justforyou--bottom"> <div class="container justforyou__wrapper"> <header class="justforyou__header"> <h2 class="justforyou__title"> Just For You </h2> </header> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-one.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-two"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-three.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-three"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-four"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-two">  <div class="justforyou__grid"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/sustainable-ecommerce/" class="card__thumbnail" aria-label="Read 84% Of Shoppers Buy With Sustainability in Mind. 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value="HR" label="Croatia (Hrvatska)">Croatia (Hrvatska)</option> <option value="CY" label="Cyprus">Cyprus</option> <option value="CZ" label="Czech Republic">Czech Republic</option> <option value="CD" label="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New Jersey">New Jersey</option> <option value="NM" label="New Mexico">New Mexico</option> <option value="NY" label="New York">New York</option> <option value="NC" label="North Carolina">North Carolina</option> <option value="ND" label="North Dakota">North Dakota</option> <option value="OH" label="Ohio">Ohio</option> <option value="OK" label="Oklahoma">Oklahoma</option> <option value="OR" label="Oregon">Oregon</option> <option value="PA" label="Pennsylvania">Pennsylvania</option> <option value="RI" label="Rhode Island">Rhode Island</option> <option value="SC" label="South Carolina">South Carolina</option> <option value="SD" label="South Dakota">South Dakota</option> <option value="TN" label="Tennessee">Tennessee</option> <option value="TX" label="Texas">Texas</option> <option value="UT" label="Utah">Utah</option> <option value="VT" label="Vermont">Vermont</option> <option value="VA" label="Virginia">Virginia</option> <option value="WA" label="Washington">Washington</option> <option value="WV" label="West Virginia">West Virginia</option> <option value="WI" label="Wisconsin">Wisconsin</option> <option value="WY" label="Wyoming">Wyoming</option> </select> <label for="CompanyStateUSA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateUSA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> </div> <div class="subscribe__privacy" role="group" aria-label="Privacy Statement Agreement"> <div class="privacy-text last"> <p class="body-fine"> <b>Yes,</b> I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. 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