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id="content" class="site-content is-skin bg-dark"> <script>(function($){ $=jQuery; $(document).ready(function(){ $.post("https://www.93913.com/post-view.php", { id: 109745 }, function(data,status){ views=$.parseJSON(data).views; $('.povs').html(views); }); }); })(jQuery);</script> <div id="primary" class="content-area"> <article id="post-109745" class="d-flexlist article-2 sidebar-right post-109745 post type-post status-publish format-standard has-post-thumbnail hentry category-vrarmr tag-ar tag-xreal"> <div class="container"> <div class="section-inner article-section"> <main id="main" class="site-main" role="main"> <div class="element-article box-section box-wrap"> <header class="entry-header entry-header-article text-left"> <div class="entry-cats-wrap"><ul id="breadcrumb" class="breadcrumbs"><li><a target="_blank" href="https://www.93913.com/">首页</a></li><li><a target="_blank" href="https://www.93913.com/metaverse">元宇宙</a></li><li><a target="_blank" href="https://www.93913.com/metaverse/vrarmr">XR</a></li><li class="current">AR及VR眼镜类目在速卖通3月大促中销售额环比暴增600%</li></ul></div><div class="page-title"> <h1 class="entry-title">AR及VR眼镜类目在速卖通3月大促中销售额环比暴增600%</h1></div><div class="entry-meta no-icons"><div class="meta-item meta-author meta-modern author vcard meta-color"><div class="author-ava" data-author="W"><img alt='' src='https://www.93913.com/wp-content/uploads/2024/09/96x96-35x35.jpg' srcset='https://www.93913.com/wp-content/uploads/2024/09/96x96-70x70.jpg 2x' class='avatar avatar-35 photo' height='35' width='35' loading='lazy' decoding='async'/></div><div class="meta-modern-desc"><a target="_blank" href="https://www.93913.com/author/william" class="info-text author-name url fn" rel="author" title="Posts by William">William</a><span class="info-text">2025年4月6日 · <a target="_blank" class="post-cat info-text cat-text post-cat-15437" href="https://www.93913.com/metaverse/vrarmr">XR</a> · <span class="povs"></span></span></div></div></div></header> <div class="content-wrap"> <div class="single-content linkstyle-none"> <div class="entry-content article-content"> <div id="summary-container"> <div class="post-ai-summary"> <div class="post-ai-summary_title">🤖 <span>由文心大模型生成的文章摘要</span></div><div class="post-ai-summary_content"><span id="summary"></span></div></div></div><p><img loading="lazy" decoding="async" class="size-full wp-image-109747 aligncenter" src="https://www.93913.com/wp-content/uploads/2025/04/640-4.png" alt="" width="686" height="386"/></p> <p>跨境电商平台速卖通表示，在刚刚落幕的3月周年庆大促活动中，以XREAL、Rokid等品牌为代表的AR（增强现实）及VR（虚拟现实）眼镜类目呈现出爆发式增长态势，销售额环比大幅提升，暴增600%。这一显著增长，与户外露营、HIFI耳机等品类共同成为平台新一轮增长的强劲动力。</p> <p>消费级AR眼镜研发、设计和制造公司XREAL全球销售业务负责人张龙杰透露，由于市场需求极为旺盛，该公司在去年12月5日正式发布、12月10日正式发售的新品XREAL One，在日本、北美等市场遭遇了供不应求的状况，致使经销商渠道出现了近两个月的断货现象。“去年我们的AR眼镜全球销售额约6亿元人民币，海外业务占比接近70%，海外业务销售额同比增长了30%。” 张龙杰介绍道，自首款产品上市以来，截至2024年12月，XREAL历史累计出货量超50万台，而目前XREAL One在全球也已经售出六万多台，产品全球定价499美元（按当前汇率约合人民币3624元），不过在不同地区会根据实际情况略有差异。</p> <p>作为 XREAL Air系列的接班者，XREAL One支持目前行业首个原生3DoF空间定位能力，并搭载了其自研的X1空间计算芯片。从具体配置来看，XREAL One采用“可拆卸前框”设计，搭载索尼0.68 英寸Micro-OLED屏，分辨率1080p，刷新率可达120Hz，延迟低至3毫秒，支持ΔE<3、视场角达 50°，最大画面可达147英寸，最高亮度600尼特，支持调节瞳孔间距、32:9超宽带鱼屏模式、电致变色调光，还配有bose音频，为用户带来了出色的视听体验。不仅如此，该产品可通过USB-C数据线接入iPhone、Android设备、Steam Deck、Windows PC 和 MacBook等设备，并作为外接虚拟屏幕使用，极大地拓展了使用场景。</p> <p>此外，XREAL还推出了XREAL Eye扩展镜头，配备了1200万像素，支持拍摄1080P@30/60fps 的视频，用户可以通过插拔的方式与XREAL One连接，实现第一视角拍摄，进一步丰富了产品的功能。</p> <p>Rokid国际事业负责人邵华强也向记者透露，在此次速卖通3月大促期间，公司迎来了大量关注，虽然目前公司的AR眼镜还未正式上市，但已经收到几十万台的预售订单。这一现象充分显示出消费者对于AR及VR眼镜类产品的强烈兴趣和购买意愿。</p> <p>自2024年起，速卖通针对中国品牌在海外面临的认知度低、营销推广成本高、本地化能力不足等痛点，特别推出了“百亿补贴品牌出海”计划。该计划致力于挖掘市场商机，助力品牌进行营销推广，为商家提供了涵盖从前期市场调研、品牌推广到后期本地化运营等全链路的出海解决方案。在这一计划的推动下，加之AR/VR眼镜类目本身的爆发趋势，XREAL在速卖通的年销售额成功突破一千万人民币，每逢大促节点，销售额更是不断攀升至新的高度。</p> <div style="text-indent: 0em; text-align: right;"><strong style="font-style: inherit; color: #333333; font-family: 'Microsoft YaHei', simsun, 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