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Routing</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/discovery" class="_3cx9">曝光和再次互動</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/ads" class="_3cx9">Ads</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/send-messages" class="_3cx9">傳送訊息</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/instagram" class="_3cx9">Instagram 訊息功能</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/conversations" class="_3cx9">對話 API</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/webview" class="_3cx9">Webview</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/identity" class="_3cx9">編號和個人檔案</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/built-in-nlp" class="_3cx9">自然語言處理</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/analytics" class="_3cx9">分析工具和意見</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/submission-process" class="_3cx9">提交程序</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/policy" class="_3cx9">政策和使用指南</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/reference" class="_3cx9">參考資料</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/introduction/general-best-practices" class="_3cx9">一般最佳操作實例</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/error-codes" class="_3cx9">Error Codes</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/support-resources" class="_3cx9">支援資源</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/faq" class="_3cx9">常見問題</a></li><li class="_3cx7 _3cxd"><a href="/docs/messenger-platform/changelog" class="_3cx9">變更記錄</a></li></ul></div><div class="_2pi6"><span class="img _55ym _55yq _55yo _5d9-" aria-busy="true" role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuetext="載入中……"></span></div></div></div></div></div><div class="_1jbo _4are _1jcw _1jd4 _5zlc"><div class="_1dyy" id="u_0_l_ze"></div><div id="documentation_body_pagelet" data-referrer="documentation_body_pagelet"><div class="_34yh" id="u_0_g_ax"><div class="_4cel"><span data-click-area="main"><div><div class="_7aa"><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>Messenger 發訊廣告</h1><p>本指南說明如何使用推廣 API 建立和發佈 Messenger 發訊廣告。</p><p>如要使用廣告管理員建立名單型廣告宣傳活動，請瀏覽 <a href="https://www.facebook.com/business/help/2398917563501477">Meta 企業商家幫助中心</a>。</p><p>用戶點擊您的 Messenger 發訊廣告後，系統會將用戶直接帶到 Messenger 中，讓他們與您的企業開始對話。您可以運用這種廣告大規模地接觸用戶，以及提供出色的個人化服務。</p><p>Messenger 發訊廣告支援在廣告中包含圖像、影片、輪播內容或微影片。您也可以在廣告中加入通話提示。</p><p>如果您有興趣建立廣告來將用戶帶到 Instagram 或 WhatsApp 中聊天，請參閱 <a href="/docs/marketing-api/ad-creative/messaging-ads/click-to-instagram">Instagram 發訊廣告</a>或 <a href="/docs/marketing-api/ad-creative/messaging-ads/click-to-whatsapp">WhatsApp 發訊廣告</a>以獲取有關指引。您還可以建立廣告來將用戶帶到最有可能吸引他們回應的應用程式，詳情請瀏覽<a href="/docs/marketing-api/ad-creative/messaging-ads/click-to-multidestination">多目的地發訊廣告</a>。</p><h3>廣告建立流程概覽</h3><p>建立和發佈廣告的步驟如下：</p><ol><li><a href="#campaign">建立宣傳活動</a></li><li><a href="#adset">建立廣告組合，以連結廣告與廣告宣傳活動</a></li><li><a href="#step-3--create-ad-creative">根據要刊登的 Messenger 廣告類型建立廣告創意</a></li><li><a href="#associate-creative">連結廣告創意與廣告組合以建立廣告</a></li><li><a href="#step-5--publish-your-ad">在 Facebook、Instagram 及 Messenger 上發佈廣告</a></li></ol></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>準備工作</h2><p>本指南假設您符合以下條件：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://adsmanager.facebook.com/adsmanager/" target="_blank">已建立 Meta 廣告帳戶 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/messenger-platform" target="_blank">已將 Messenger 平台整合至您的應用程式或網站 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/messenger-platform/reference/attachment-upload-api" target="_blank">已將要在廣告中使用的所有資產上載至 Meta 伺服器，如圖片或影片 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li></ul><p>如要成功呼叫本指南中的所有端點，您需要以下項目：</p><ul class="uiList _4of _4kg"><li><div class="fcb">專頁存取憑證，由可以在專頁上執行 <code>ADVERTIZE</code> 任務的用戶所要求</div></li><li><div class="fcb">使用您應用程式的用戶必須向您授權以下權限： <ul class="uiList _4of _4kg"><li><div class="fcb"><code>ads_management</code></div></li><li><div class="fcb"><code>pages_manage_ads</code></div></li><li><div class="fcb"><code>pages_read_engagement</code></div></li><li><div class="fcb"><code>pages_show_list</code></div></li></ul></div></li></ul></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="campaign">第 1 步：建立宣傳活動</h2><p>如要建立廣告宣傳活動，您需向 <code>act_<b><i>ad_account_id</i></b>/campaigns</code> 端點傳送 <code>POST</code> 要求，其中 <b><i>ad_account_id</i></b> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容： </p><table class="uiGrid _51mz _57v1" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop hLeft _57v2"><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>buying_type</code></div></li><li><div class="fcb"><code>name</code></div></li></ul></td><td class="_51m- vTop hLeft _57v2 _51mw"><ul class="uiList _4of _4kg"><li><div class="fcb"><code>objective</code>：設定為 <code>OUTCOME_TRAFFIC</code> 或 <code>OUTCOME_LEADS</code>（適用於名單型廣告）</div></li><li><div class="fcb"><code>special_ad_categories</code></div></li><li><div class="fcb"><code>status</code></div></li></ul></td></tr></tbody></table><p id="u_0_1_hJ"><a href="#" role="button"><b>廣告宣傳活動快速參考資料</b></a></p><h4>要求範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>ad_account_id</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v21.0</code></i></b>/act_<b><i>ad_account_id</i></b>/campaigns" \ -H "Content-Type: application/json" \ -d '{ "access_token":"<b><i>Your_page_access_token</i></b>", "buying_type":"AUCTION", "name":"<b><i>Messenger_ad_campaign_name</i></b>", "objective":"OUTCOME_TRAFFIC", "status":"PAUSED", "special_ad_categories":["NONE"], }'</pre><p>成功的話，應用程式就會收到以下 JSON 回應，其中包含您宣傳活動的編號。</p><pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>campaign_id</i></b>" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="adset">第 2 步：建立廣告組合</h2><p>如要建立廣告組合，您需向 <code>act_<i><b>ad_account_id</b></i>/adsets</code> 端點傳送 <code>POST</code> 要求，其中 <b><i>ad_account_id</i></b> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>bid_amount</code></div></li><li><div class="fcb"><code>billing_event</code>：設為 <code>IMPRESSIONS</code></div></li><li><div class="fcb"><code>campaign_id</code></div></li><li><div class="fcb"><code>daily_budget</code></div></li><li><div class="fcb"><code>destination_type</code>：設為 <code>MESSENGER</code></div></li><li><div class="fcb"><code>name</code></div></li><li><div class="fcb"><code>optimization_goal</code>：設為 <code>CONVERSATIONS</code>、<code>IMPRESSIONS</code>、<code>LEAD_GENERATION</code> 或 <code>QUALITY_LEAD</code>（適用於名單型廣告）</div></li><li><div class="fcb"><code>promoted_object</code> 設為您企業的 Facebook 專頁編號。</div></li><li><div class="fcb"><code>status</code>：設為 <code>PAUSED</code></div></li><li><div class="fcb"><code>targeting</code></div></li></ul><p id="u_0_3_o4"><a href="#" role="button"><b>廣告組合快速參考資料</b></a></p><h4>要求範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>ad_account_id</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v21.0</code></i></b>/act_<i><b>ad_account_id</b></i>/adsets" -H "Content-Type: application/json" -d '{ "access_token":"<i><b>Your_page_access_token</b></i>", "bid_amount":"<i><b>Your_bid_amount</b></i>", "billing_event":"IMPRESSIONS", "campaign_id":"<i><b>Your_campaign_id</b></i>", "daily_budget":"<i><b>Your_daily_budget</b></i>", "destination_type":"MESSENGER", "name:"<i><b>Your_messenger_adset_name</b></i>", "optimization_goal:IMPRESSIONS", "status:PAUSED", "targeting":{ "geo_locations": { "countries":["<i><b>US</b></i>","<i><b>CA</b></i>"] }, "device_platforms": ["mobile", "desktop"], "publisher_platforms": ["messenger"] } }' </pre><p>成功的話，您的應用程式就會收到以下 JSON 回應，其中包含廣告組合編號。</p><pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>adset_id</i></b>" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>第 3 步：建立廣告創意</h2><p>透過建立廣告創意，您可以在廣告中加入各種素材。</p><table class="uiGrid _51mz _57v1" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop hLeft _57v2"><h4>限制</h4><ul class="uiList _4of _4kg"><li><div class="fcb">不支援使用 <code>object_story_id</code> 建立的廣告</div></li><li><div class="fcb">用戶必須在其裝置上安裝 Messenger 才可查看您的廣告</div></li><li><div class="fcb">不支援右側廣告版位</div></li></ul></td><td class="_51m- vTop hLeft _57v2 _51mw"><img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/347858631_657893412828132_4893960285967998993_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=JKw5ormwmNkQ7kNvgFrbtBI&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCYH1XJiTvr1RoB3O4lvNSCG9yAgjwvm-H4EYDT6wK8Yg&oe=675BBF6B" width="200px" alt="" /></td></tr></tbody></table><p>如要建立廣告創意，您需向 <code>/act_<i><b>ad_account_id</b></i>/adcreatives</code> 端點傳送 <code>POST</code> 要求，其中 <b><i>ad_account_id</i></b> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>name</code></div></li><li><div class="fcb"><code>object_story_spec</code>：必要項目</div></li><li><div class="fcb"><code>privacy_url</code>：名單型廣告必要項目</div></li><li><div class="fcb"><code>standard_enhancements.enroll_status</code>：符合<a href="https://developers.facebook.com/docs/marketing-api/advantage-catalog-ads/standard-enhancements#api-support">標準強化效果</a>的廣告創意必要項目 </div></li></ul><p id="u_0_5_G1"><a href="#" role="button"><b>頂層廣告創意參數快速參考資料</b></a></p><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h3>Messenger 發訊廣告</h3><p>如要建立 Messenger 發訊廣告的廣告創意，您需向 <code>/act_ad_account_id/adcreatives</code> 端點傳送 <code>POST</code> 要求，其中 <strong><em>ad_account_id</em></strong> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>name</code></div></li><li><div class="fcb"><code>object_story_spec</code>，帶有定義影音素材類型的 <code>*_data</code> 物件</div></li></ul><p id="u_0_7_jZ"><a href="#" role="button"><b>圖像廣告快速參考資料</b></a></p><h4>圖像廣告要求範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>page_access_token</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v21.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token":"<i><b>page_access_token</b></i>", "name":"<i><b>Your_CTM_image_ad_name</b></i>", "object_story_spec":{ "page_id": "<i><b>your_page_id</b></i>", "link_data": { "page_welcome_message": "<i><b>Your_welcome_message</b></i>", "image_hash": "<i><b>Your_image_hash</b></i>", "link": "<i><b>Your_image_URL</b></i>", "call_to_action": { "type":"LEARN_MORE", "value":{ "app_destination":"MESSENGER" } } } } }' </pre><br /><p id="u_0_9_8M"><a href="#" role="button"><b>Messenger 發訊影片廣告快速參考資料</b></a></p><h4>影片廣告要求範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>page_access_token</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v21.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<i><b>page_access_token</b></i>", "name": "<i><b>Your_CTM_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "video_data": { "call_to_action": { "type": "LEARN_MORE", "value": { "app_destination": "MESSENGER" } }, "link_description": "<i><b>Your_link_description</b></i>", "image_url": "<i><b>Your_thumbnail_URL</b></i>", "page_welcome_message": "<i><b>Your_welcome_text</b></i>", "video_id": "<i><b>video_id</b></i>" } } }' </pre><h4>使用在合作夥伴應用程式上配置的訊息流程的廣告</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>page_access_token</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v21.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<i><b>page_access_token</b></i>", "name": "<i><b>Your_CTM_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "link_data": { "image_hash": "<i><b>your_image_hash</b></i>", "link": "<i><b>your_image_URL</b></i>", "call_to_action": { "type": "MESSAGE_PAGE", "value": { "app_destination":"MESSENGER" } } } }, "asset_feed_spec": { "additional_data": { "partner_app_welcome_message_flow_id": "FLOW-ID" } } }' </pre><p>如要進一步了解訊息應用程式流程，請參閱 Messenger 平台文件中的<a href="/docs/messenger-platform/ads/ads-welcome-message-flows">歡迎訊息流程</a>。</p></div></div><h3>填寫專頁歡迎訊息</h3><p>顧客看到的預設訊息為「你好！能否提供更多相關資訊？」。您可以在 <code>object_story_spec</code> 下的 <code>page_welcome_message</code> 欄位中自訂廣告的問候訊息、開場白和自動填入訊息，在 Messenger 發訊廣告建立更度身而設的用戶體驗。</p><p>如要進一步了解開場白，請參閱 <a href="/docs/messenger-platform/reference/messenger-profile-api/ice-breakers"><code>ice_breakers</code> 參考資料</a>。</p><h4>限制</h4><ul class="uiList _4of _4kg"><li><div class="fcb">開場白標題不得多於 80 個字元。</div></li><li><div class="fcb">開場白回覆不得多於 300 個字元。</div></li><li><div class="fcb">訊息文字不得多於 300 個字元。</div></li></ul><h4>範例</h4><p>建立 <code>page_welcome_message</code> 物件以新增帶有問候訊息的開場白。</p><pre class="_5s-8 prettyprint lang-code" style=""> "page_welcome_message": { "type":"VISUAL_EDITOR", "version":2, "landing_screen_type":"welcome_message", "media_type":"text", "text_format":{ "customer_action_type":"ice_breakers", "message":{ "ice_breakers":[ {"title":"Can I make a purchase?","response":"This is a response 1"}, {"title":"Can I see a menu?", "response":"This is a response 2"}, {"title":"Where are you located?", "response":"This is a response 3"}], "quick_replies":[], "text":"Hi {{user_first_name}}! Please let us know how we can help you."} }, "user_edit":false, "surface":"visual_editor_new" } </pre><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h3 id="cts">點擊訂閱</h3><p>點擊訂閱廣告是一種 Messenger 發訊廣告，其中 <code>object_story_spec.page_welcome_message</code> 是包含通知訊息範本的物件陣列。用戶點擊您廣告中的<strong>接收訊息</strong>按鈕，即表示其同意接收來自您企業的營銷訊息。</p><p>如要建立點擊訂閱廣告的廣告創意，您需向 <code>/act_ad_account_id/adcreatives</code> 端點傳送 <code>POST</code> 要求，其中 <strong><em>ad_account_id</em></strong> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>name</code></div></li><li><div class="fcb"><code>object_story_spec</code> 及以下項目： <ul class="uiList _4of _4kg"><li><div class="fcb">定義影音素材類型的 <code>*_data</code> 物件 </div></li><li><div class="fcb"><code>page_welcome_message</code> 陣列，定義選擇接收營銷訊息要求。必須包含設為 <code>marketing_messages</code> 的 <code>landing_screen_type</code>，以及設為 <code>nofitication_messages</code> 的訊息附件 <code>payload.template_type</code>。</div></li></ul></div></li></ul><h4>圖像廣告要求範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>ad_account_id</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v21.0</code>/act_<i><b>ad_account_id</b></i>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<i><b>page_access_token</b></i>", "name": "<i><b>Your_CTS_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "link_data": { "image_hash": "<i><b>Your_image_hash</b></i>", "link": "<i><b>Your_image_URL</b></i>", "call_to_action": { "type": "LEARN_MORE", "value":{ "app_destination": "MESSENGER" } } "page_welcome_message": "{ "landing_screen_type": "marketing_messages", "media_type": "image", "image_format": { "customer_action_type": "buttons", "message": { "text": "<i><b>Your_welcome_message</b></i>", "attachment": { "type": "template", "payload":{ "template_type":"notification_messages", "elements": [{ "title": "<i><b>Your_CTS_title</b></i>", "subtitle": "<i><b>Your_CTS_subtitle</b></i>", "image_url": "<i><b>Your_image_URL</b></i>", "app_id": "<i><b>Your_Meta_app_ID</b></i>", "buttons": [{ "type": "postback", "payload": "<i><b>Data_to_include_in_webhook_notification</b></i>", "title": "Get messages" }] }] } } } } }" } } }' </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h3 id="leads">對話中的名單型廣告</h3><p>Messenger 名單型廣告讓您能夠使用自動化聊天室範本，在 Messenger 中開發潛在顧客。您可以直接在您的首選訊息平台上，向對您企業感興趣的用戶提出具體問題，收集顧客喜好資訊並提出自訂問題，優先接觸最符合您要求的潛在顧客。</p><div class="_57yz _5s-k _3-8p"><div class="_57y-"><p> 在建立 Messenger 名單型廣告的廣告創意之前，您必須接受 <a href="https://www.facebook.com/ads/leadgen/tos" target="_blank">Messenger 名單型廣告的條款及細則。<img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></p></div></div><h4>訊息範本必要條件</h4><ul class="uiList _4of _4kg"><li><div class="fcb"><strong>歡迎訊息</strong>：在用戶點按您廣告之後，您向他們展示的打招呼訊息，旨在告知用戶您企業的具體業務。</div></li><li><div class="fcb"><strong>問題</strong>訊息：收集有助於確定用戶是否為潛在顧客的訊息。此等訊息可能包含有關興趣愛好、所在地點，以及電郵地址和手機號碼等聯絡資料的問題。</div></li><li><div class="fcb"><strong>確認訊息</strong>：讓您能夠感謝用戶回答問題，並告知用戶後續情況。您可以在廣告管理員、自家專頁的發佈工具或您的客戶關係管理系統中查看新潛在顧客。</div></li><li><div class="fcb"><strong>私隱政策</strong>：列明您在收集顧客資料時遵循的規定。</div></li></ul><h4>限制</h4><ul class="uiList _4of _4kg"><li><div class="fcb">建立訊息範本後便無法加以編輯或刪除。</div></li></ul><h4>建立訊息範本</h4><p> 如要建立訊息範本，您需向 <code>/<b><i>page_id</i></b>/messenger_lead_forms</code> 端點傳送 <code>POST</code> 要求，其中 <b><i>page_id</i></b> 即您企業的 Facebook 專頁編號。您的要求必須包括以下內容： </p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>privacy_url</code></div></li><li><div class="fcb"><code>step_list</code> 陣列，包含 <code>message</code>、<code>reply_type</code>、<code>step_id</code> 和 <code>step_type</code></div></li><li><div class="fcb"><code>template_name</code></div></li><li><div class="fcb"><code>reminder_text</code></div></li></ul><p>以下訊息範本包含您的 <code>template_name</code>、<code>privacy_url</code>、<code>step_list</code>（包含 <code>step_id: 0</code> 中的歡迎訊息、<code>step_id: 1</code> 至 <code>4</code> 中的問題、<code>step_id: 5</code> 中的確認訊息，以及 <code>step_id: 6</code> 中的資格不符訊息）。</p><p id="u_0_b_KW"><a href="#" role="button"><b>訊息範本快速參考資料</b></a></p><h4>潛在顧客訊息範本範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>page_access_token</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v21.0</code>/<b><i>your_page_ID</i></b>/messenger_lead_forms" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "privacy_url": "<b><i>Your_privacy_policy_URL</i></b>", "reminder_text": "<b><i>Your_reminder_text</i></b>", "template_name": "<b><i>Your_template_name</i></b>", "step_list": [ { "step_id": "0", "message": "<b><i>Your_welcome_message</i></b>", "step_type": "INTRO", "reply_type": "NONE", "next_step_ids": "1" }, { "step_id": "1" "message": "<b><i>Are_you_interested_in_our_products_or_services?</i></b>", "step_type": "QUESTION", "reply_type": "QUICK_REPLIES", "answers": ["<b><i>Yes</i></b>", "<b><i>Not now</i></b>", "<b><i>Maybe</i></b>"], "next_step_ids": [2,6,2], "allow_to_skip": false, "answer_validation_enabled": true }, { "step_id": "2", "message": "<b><i>What city do you live in?</i></b>", "step_type": "QUESTION", "reply_type": "PREFILL", "prefill_type": "CITY", "next_step_ids": "3", "allow_to_skip": true }, { "step_id": "3", "message": "<b><i>What is your phone number?</i></b>", "step_type": "QUESTION", "reply_type": "PREFILL", "prefill_type": "PHONE", "next_step_ids": "4", "allow_to_skip": false, "answer_validation_enabled": true }, { "step_id": "4", "message": "<b><i>What is your email address?</i></b>", "step_type": "QUESTION", "reply_type": "PREFILL", "prefill_type": "EMAIL", "next_step_ids": "5", "allow_to_skip": false, "answer_validation_enabled": true }, { "step_id": "5", "message": "<b><i>Your_confirmation_message</i></b>", "step_type": "CONFIRMATION", "reply_type": "NONE" }, { "step_id": "6", "message": "<b><i>Your_disqualification_message</i></b>", "step_type": "DISQUALIFY", "reply_type": "NONE" } ] }' </pre><p>成功的話，應用程式就會收到以下 JSON 回應，其中包含範本編號。</p><pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>your_messenger_lead_gen_template_id</i></b>" } </pre><p>在此過程中，您還需建立 <code>fblead_form</code> 並將其與訊息範本連結。</p><h4>獲取表格清單</h4><p>如要獲取 Messenger 名單型廣告表格範本清單，您需向 <code>/page_id/messenger_lead_forms</code> 端點傳送 <code>GET</code> 要求。此外，您還可以向 <code>/</code><strong><em><code>Your_messenger_lead_gen_template_id</code></em></strong> 端點傳送 <code>GET</code> 要求，以獲取有關特定範本的資訊。</p><h4>廣告創意範例</h4><p>如要建立名單型廣告的廣告創意，您需向 <code>/act_</code><strong><em><code>ad_account_id</code></em></strong><code>/adcreatives</code> 端點傳送 <code>POST</code> 要求，其中 <strong><em><code>ad_account_id</code></em></strong> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>name</code></div></li><li><div class="fcb"><code>object_story_spec</code>，其中包含定義媒體類型、圖像或影片的 <code>*_data</code> 物件，並包括以下內容： <ul class="uiList _4of _4kg"><li><div class="fcb">將 <code>*_data.page_welcome_message</code> 參數設定為鍵／值組 <ul class="uiList _4of _4kg"><li><div class="fcb"><code>ctm_lead_gen_template_id:</code><strong><em><code>Your_messenger_lead_gen_template_id</code></em></strong></div></li></ul></div></li></ul></div></li></ul><h4>包含圖像的 Messenger 名單型廣告之廣告創意範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>ad_account_id</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v21.0</code></i></b>/act_<b><i>AD_ACCOUNT_ID</i></b>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "degrees_of_freedom_spec": { "creative_features_spec": { "standard_enhancements": { "enroll_status": "OPT_IN" } } }, "name": "<i><b>Your_lead_ad_image_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>Your_page_id</b></i>", "link_data": { "call_to_action": { "type": "MESSAGE_PAGE", "value": { "app_destination": "MESSENGER" } }, "description": "<b><i>Sample_description</i></b>", "image_hash": "<i><b>Your_image_hash</b></i>", "message": "<b><i>Sample_message_for_Creative</i></b>", "page_welcome_message": "{ "ctm_lead_gen_template_id": "<b><i>Your_messenger_lead_gen_template_id</i></b>" }" } } }' </pre><h4>包含影片的 Messenger 名單型廣告之廣告創意範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>ad_account_id</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<b><i><code>v21.0</code></i></b>/act_<b><i>AD_ACCOUNT_ID</i></b>/adcreatives" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "degrees_of_freedom_spec": { "creative_features_spec": { "standard_enhancements": { "enroll_status": "OPT_IN" } } }, "name": "<i><b>Your_lead_ad_video_ad_name</b></i>", "object_story_spec": { "page_id": "<i><b>your_page_id</b></i>", "video_data": { "call_to_action": { "type": "MESSAGE_PAGE", "value":{ "app_destination": "MESSENGER" } }, "image_url": "<i><b>Your_thumbnail_url</b></i>", "link_description": "<b><i>Your_link_description</i></b> ", "message": "<b><i>Sample message for Creative</i></b> ", "page_welcome_message": "{ "ctm_lead_gen_template_id": "<b><i>Your_messenger_lead_gen_template_id</i></b>" }", "video_id": "<i><b>Your_video_id</b></i>" } } }' </pre></div></div><h3>使用 Instagram 內容建立廣告創意</h3><h4>Instagram 帖子</h4><p>詳情請參閱<a href="/docs/instagram/ads-api/guides/use-posts-as-ads/">使用帖子作為 Instagram 廣告</a>。</p><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST \ -F 'name=Sample ad creative from Instagram post' \ -F 'object_id=<PAGE_ID>' \ -F 'instagram_user_id=<INSTAGRAM_USER_ID>' \ -F 'source_instagram_media_id=<INSTAGRAM_POST_ID>' \ -F 'call_to_action={ "type": "INSTAGRAM_MESSAGE", "value": { "link": "https://www.instagram.com" } }' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<code>v21.0</code>/act_<AD_ACCOUNT_ID>/adcreatives </pre><h4>Instagram 圖像</h4><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST \ -F 'name=Sample ad creative from Instagram image' \ -F 'object_story_spec={ "page_id": "<PAGE_ID>", "instagram_actor_id": "<INSTAGRAM_ACTOR_ID>", "link_data": { "message": "<AD_PRIMARY_TEXT>", "picture": "<IMAGE_URL>" "page_welcome_message": "<PAGE_WELCOME_MESSAGE>", "call_to_action": { "type": "INSTAGRAM_MESSAGE", "value": { "app_destination": "INSTAGRAM_DIRECT" } } } }' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<code>v21.0</code>/act_<AD_ACCOUNT_ID>/adcreatives </pre><h3>使用 Facebook 內容建立廣告創意</h3><p>詳情請參閱<a href="/docs/instagram/ads-api/guides/use-posts-as-ads/#facebook-posts">使用帖子作為 Instagram 廣告：Facebook 帖子</a>。</p><pre class="_5s-8 prettyprint lang-code" style=""> curl -i -X POST \ "https://graph.facebook.com/<code>v21.0</code>/act_<AD_ACCOUNT>/adcreatives ?object_story_id=<postOwnerID_postID> &instagram_actor_id=<IG_USER_ID> &call_to_action="{'type':MESSAGE_PAGE,'value':{'app_destination':'MESSENGER'}}" &access_token=<ACCESS_TOKEN>" </pre><p>其中，<code>object_story_id</code> 是 <code>postOwnerID_postID</code> 格式的帖子編號，<code>instagram_actor_id</code> 是連接專頁的 Instagram 帳戶編號，或專頁型 Instagram 帳戶編號。詳情請參閱<a href="/docs/instagram/ads-api/guides/pages-ig-account">使用專頁設定 Instagram 帳戶</a>。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="associate-creative">第 4 步：建立廣告</h2><p> 在建立廣告時，您需將廣告創意與廣告組合連結。如要建立廣告，請向 <code>/act_<b><i>ad_account_id/ads</i></b></code> 端點傳送 <code>POST</code> 要求，其中 <b><i>ad_account_id</i></b> 即您的 Meta 廣告帳戶編號。您的要求必須包括以下內容： </p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>access_token</code></div></li><li><div class="fcb"><code>adset_id</code>（來自<a href="#" role="button">第 2 步</a>）</div></li><li><div class="fcb"><code>creative_id</code>（來自<a href="#" role="button">第 3 步</a>）</div></li><li><div class="fcb"><code>name</code></div></li><li><div class="fcb"><code>status</code></div></li></ul><p id="u_0_d_z2"><a href="#" role="button"><b>廣告帳戶廣告快速參考資料</b></a></p><h4>廣告創意廣告要求範例</h4><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>ad_account_id</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X POST "https://graph.facebook.com/<code>v21.0</code>/act_<b><i>ad_account_id</i></b>/ads" -H "Content-Type: application/json" -d '{ "access_token": "<b><i>Your_page_access_token</i></b>", "adset_id": "<i><b>Your_ad_set_id</b></i>", "creative": { "creative_id": "<i><b>Your_ad_creative_id</b></i>" }, "status": "PAUSED" }' </pre><p>成功的話，您的應用程式就會收到以下 JSON 回應，其中包含廣告編號。</p><pre class="_5s-8 prettyprint lang-json" style=""> { "id": "<b><i>ad_id</i></b>" } </pre><h3>呼籲字句</h3><p>建立廣告時，您亦可以設定呼籲字句。</p><pre class="_5s-8 prettyprint lang-code" style=""> "call_to_action": { "value": {"app_destination":"MESSENGER"}, "type": "MESSAGE_PAGE" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>第 5 步：發佈廣告</h2><p> 在<a href="https://adsmanager.facebook.com/" target="_blank">廣告管理員 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a> 中驗證您的廣告是否確實存在。點擊右上角的<b>檢查並發佈</b>按鈕。選擇宣傳活動、用於宣傳活動的廣告組合及廣告。 </p><p>您可以從廣告管理員發佈廣告，也可使用 API 發佈。如要使用 API 發佈，請重複執行<a href="#associate-creative">第 4 步</a>，並將 <code>status</code> 參數設為 <code>ACTIVE</code>。</p><p>Meta 會審查您的廣告，此時狀態會顯示為 <code>PENDING_REVIEW</code>。當廣告通過審核後，狀態會變為 <code>ACTIVE</code>，此時廣告將會刊登。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>Messenger 發訊廣告進階素材</h2><p>您可以建立包含多個訊息素材的訊息，例如通話提示、多個範本等。您可以為 <code>*_data.page_welcome_message</code> 值設定物件陣列而非字串值，從而加入這些素材。</p><p id="u_0_f_c7"><a href="#" role="button">專頁歡迎訊息陣列快速參考資料</a></p><h3>新增通話提示</h3><p>您可以將 <code>*_data.page_welcome_message</code> 的值設定為定義通話提示素材的物件陣列，從而為 Messenger 發訊廣告新增通話提示。將 <code>landing_screen_type</code> 參數設為 <code>call_prompt</code>，<code>media_type</code> 設為 <code>text</code>，帶有 <code>text</code> 的 <code>text_format.message</code> 物件設為您的歡迎訊息文字，以及 <code>call_prompt_data.call_prompt_message</code> 設為與您企業通話的話題引子。</p><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>page_access_token</b>。</i><pre class="_5s-8 prettyprint lang-code" style=""> ... "page_welcome_message": "[ { "landing_screen_type": "call_prompt", "media_type": "text", "text_format": { "message": { "text": "<i><b>Your_welcome_message</b></i>", "call_prompt_data": { "call_prompt_message": "<i><b>Your_call_prompt_message</b></i>" } } }, } ]" ... </pre><h3>新增一個或多個範本</h3><p> 如要建立包含多個範本的廣告，您需將 <code>*_data.page_welcome_message</code> 參數設為帶有<a href="https://developers.facebook.com/docs/messenger-platform/send-messages/templates" target="_blank">訊息範本 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a> 的陣列。下方範例展示如何新增快速回覆的範本。 </p><i>我們已設定特定格式以便閱讀。請將<b>以粗體及斜體標示的值</b>替換為您的值，如 <b>page_access_token</b>。</i><pre class="_5s-8 prettyprint lang-curl" style=""> ... "page_welcome_message": "[{ 'message': { 'text':' <i><b>Your_question_or_directive</b></i> ', 'quick_replies':[ { 'content_type':'text', 'title':' <i><b>Option_1</b></i> ', 'payload':' <i><b>Option_1_information_for_webhook</b></i> ' }, { 'content_type':'text', 'title':' <i><b>Option_2</b></i> ', 'payload':' <i><b>Option_2_information_for_webhook</b></i> ' }, { 'content_type':'text', 'title':' <i><b>Option_3</b></i> ', 'payload':' <i><b>Option_3_information_for_webhook</b></i> ' } ] } }]", ... </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>後續步驟</h2><p>如未<a href="https://developers.facebook.com/docs/messenger-platform/webhooks">設定 Webhooks</a> 以在用戶點擊廣告時接收通知，請加以設定。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>進一步了解以下主題</h2><p>深入了解推廣 API，以及 Messenger 發訊廣告的其他選項。</p><h4>推廣 API</h4><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="/docs/marketing-api/reference/ad-campaign-group" target="_blank">廣告宣傳活動參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/reference/ad-creative" target="_blank">廣告創意參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/reference/adgroup" target="_blank">廣告參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/reference/ad-campaign" target="_blank">廣告組合參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-api/audiences/reference/advanced-targeting" target="_blank">廣告受眾目標設定參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-api/guides/lead-ads/create/" target="_blank">建立名單型廣告表格 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-apis/get-started" target="_blank">推廣 API 入門指南 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/marketing-api/guides/lead-ads/retrieving" target="_blank">運用廣告開發潛在顧客 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="/docs/marketing-api/bidding/overview/billing-events#opt_bids" target="_blank">優化目標和出價事件概覽<img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li></ul><h4>Messenger 平台</h4><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://developers.facebook.com/docs/messenger-platform/reference/templates" target="_blank">訊息範本參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li><li><div class="fcb"><a href="https://developers.facebook.com/docs/graph-api/reference/page/messenger_lead_forms/" target="_blank">潛在顧客訊息表格參考資料 <img class="img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2" width="10px" alt="" /></a></div></li></ul></div></div></div></div></span><div class="_4-u2 _57mb _1u44 _4-u8"><div class="_4-u3 _588p _4_k"><fb:like href="https://developers.facebook.com/docs/messenger-platform/ads/" layout="button_count" share="1"></fb:like></div></div><div id="developer_documentation_toolbar" data-referrer="developer_documentation_toolbar" data-click-area="toolbar"></div><script nonce="xLVrsGbT"> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? 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src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u003C\/p>\u003C\/td>\u003C\/tr>\u003C\/tbody>\u003C\/table>\u003C\/div>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_3_c9",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"關閉\">\u95dc\u9589\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_6_VS\" class=\"_52c9 _9l17\">\u5716\u50cf\u5ee3\u544a\u5feb\u901f\u53c3\u8003\u8cc7\u6599\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">\u003Ccode>link_data\u003C\/code> \u53c3\u6578\u003C\/th>\u003Cth>\u503c\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_r_m7\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>call_to_action\u003C\/code>\u003C\/p>\u003C\/td>\u003Ctd>\u003Cp>\u5b9a\u7fa9\u5ee3\u544a\u4e2d\u547c\u7c72\u5b57\u53e5\u6309\u9215\u7684\u7269\u4ef6\u3002\u003C\/p>\u003Cdiv style=\"padding-left:10\u0025\">\u003Chr \/>\u003Ccode>type\u003C\/code>\uff1a\u6309\u9215\u6587\u5b57\uff0c\u4f8b\u5982 \u003Ccode>LEARN_MORE\u003C\/code>\u3002\n \u003Chr \/>\u003Ccode>value\u003C\/code>\uff1a\u9ede\u64ca\u6309\u9215\u5f8c\u7684\u76ee\u7684\u5730\u3002\n \u003Cdiv style=\"padding-left:10\u0025\">\u003Chr \/>\u003Ccode>{app_destination\u003C\/code>\uff1a\u003Ccode>MESSENGER}\u003C\/code>\uff1a\u003Cb>\u6b64\u70ba\u5fc5\u8981\u9805\u76ee\u3002\u003C\/b>\u003C\/div>\u003C\/div>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>image_hash\u003C\/code>\u003C\/p>\u003C\/td>\u003Ctd>\u003Cp>\u5716\u50cf\u7684\u96dc\u6e4a\u503c\u3002\u003C\/p>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_2\">\u003Ctd>\u003Cp>\u003Ccode>link\u003C\/code>\u003C\/p>\u003C\/td>\u003Ctd>\u003Cp>\u5716\u50cf\u7684\u7db2\u5740\u3002\u003C\/p>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>message\u003C\/code>\u003C\/p>\u003C\/td>\u003Ctd>\u003Cp>\u5728\u7528\u6236\u9ede\u64ca\u547c\u7c72\u5b57\u53e5\u6309\u9215\u5f8c\uff0c\u60a8\u50b3\u9001\u7d66\u8a72\u7528\u6236\u7684\u7b2c\u4e00\u5247\u8a0a\u606f\u4e2d\u7684\u6b61\u8fce\u6587\u5b57\u3002\u6b64\u5916\uff0c\u60a8\u4ea6\u53ef\u50b3\u9001\u9810\u8a2d\u7bc4\u672c\u6216\u6700\u591a 5 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title=\"關閉\">\u95dc\u9589\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_4_wk\" class=\"_52c9 _9l17\">\u5ee3\u544a\u5275\u610f\u5feb\u901f\u53c3\u8003\u8cc7\u6599\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo _50f4\">\u003Cdiv class=\"_57-c\">\u003Ctable class=\"_4-ss _5k9x\">\u003Cthead>\u003Cth style=\"width:30\u0025\">\u53c3\u6578\u003C\/th>\u003Cth>\u503c\u003C\/th>\u003C\/thead>\u003Ctbody class=\"_5m37\" id=\"u_0_q_w4\">\u003Ctr class=\"row_0\">\u003Ctd>\u003Cp>\u003Ccode>access_token\u003C\/code>\u003C\/p>\u003C\/td>\u003Ctd>\u003Cp>\u5c08\u9801\u5b58\u53d6\u6191\u8b49\u3002\u003Cstrong>\u6b64\u70ba\u5fc5\u8981\u9805\u76ee\u3002\u003C\/strong>\u003C\/p>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_1 _5m29\">\u003Ctd>\u003Cp>\u003Ccode>name\u003C\/code>\u003C\/p>\u003C\/td>\u003Ctd>\u003Cp>\u5ee3\u544a\u5275\u610f\u540d\u7a31\u3002\u4f8b\u5982\u300c9 \u6708 Messenger 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\u767c\u8a0a\u5ee3\u544a\u6216\u9ede\u64ca\u8a02\u95b1\u5ee3\u544a\u7684\u5fc5\u8981\u9805\u76ee\u3002\u003C\/strong>\u003C\/p>\u003Cul class=\"uiList _4of _4kg\">\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-link-data\/\" target=\"_blank\">\u003Ccode>link_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\uff1a\u6b64\u7269\u4ef6\u5b9a\u7fa9\u5b9a\u7fa9\u5305\u542b\u7bc4\u672c\u6216\u8f2a\u64ad\u5ee3\u544a\u7684\u8a0a\u606f\u3002\n \u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"#\" target=\"_blank\" role=\"button\">\u003Ccode>page_id \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\uff1a\u003Cb>\u6b64\u70ba\u5fc5\u8981\u9805\u76ee\u3002\u003C\/b>\u50b3\u9001\u8a0a\u606f\u7684 Facebook \u5c08\u9801\u4e4b\u7de8\u865f\u3002\u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-photo-data\/\" target=\"_blank\">\u003Ccode>photo_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\uff1a\u6b64\u7269\u4ef6\u5b9a\u7fa9\u5305\u542b\u5716\u50cf\u7684\u8a0a\u606f\u3002\u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-text-data\/\" target=\"_blank\">\u003Ccode>text_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\uff1a\u6b64\u7269\u4ef6\u5b9a\u7fa9\u50c5\u5305\u542b\u6587\u5b57\u7684\u8a0a\u606f\u3002\u003C\/div>\u003C\/li>\u003Cli>\u003Cdiv class=\"fcb\">\u003Ca href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/reference\/ad-creative-video-data\/\" target=\"_blank\">\u003Ccode>video_data \u003C\/code>\u003Cimg class=\"img\" src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\uff1a\u6b64\u7269\u4ef6\u5b9a\u7fa9\u5305\u542b\u5f71\u7247\u7684\u8a0a\u606f\u3002\u003C\/div>\u003C\/li>\u003C\/ul>\u003C\/td>\u003C\/tr>\u003Ctr class=\"row_3 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class=\"img\" src=\"https:\/\/scontent-hkg1-2.xx.fbcdn.net\/v\/t39.2365-6\/310307727_3347317042262105_1088877051262827250_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=tsV24nNPbu0Q7kNvgEofBoC&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AEgiThsbvhJgy8_-icj432Y&oh=00_AYCcR2EQWBGtqZ0XWPmUMCpebp240YYFCdqLfpmJQQKquQ&oe=675BE6E2\" width=\"10px\" alt=\"\" \/>\u003C\/a>\u3002\n \u003C\/div>\u003C\/li>\u003C\/ul>\u003C\/div>\u003C\/div>"},2,"HTML"],["__markup_9f5fac15_0_0_HT",{"__html":"\u003Cdiv>\u003Cdiv class=\"_4-i0 _9l16\">\u003Cdiv class=\"clearfix\">\u003Cdiv class=\"_51-u rfloat _ohf\">\u003Ca role=\"button\" class=\"_42ft _5upp _50zy layerCancel _51-t _9l15 _50-0 _50z-\" data-testid=\"dialog_title_close_button\" href=\"#\" title=\"關閉\">\u95dc\u9589\u003C\/a>\u003C\/div>\u003Cdiv>\u003Ch3 id=\"u_0_0_PA\" class=\"_52c9 _9l17\">\u5ee3\u544a\u5ba3\u50b3\u6d3b\u52d5\u5feb\u901f\u53c3\u8003\u8cc7\u6599\u003C\/h3>\u003C\/div>\u003C\/div>\u003C\/div>\u003Cdiv class=\"_4-i2 _pig _5coo 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