Flickr bought by SmugMug as Yahoo breakup begins | Flickr

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12h1.6zm-.3-9.2c-.9 0-1.4-.5-1.4-1.3C2.9.5 3.7 0 4.6 0 5.4 0 6 .5 6 1.3c0 1-.8 1.5-1.7 1.5z"></path></svg></label><input type="checkbox" id="the-checkbox"/> <div id="the-caption"><figcaption data-spacefinder-role="inline" class="dcr-1ie0kc7"><span class="dcr-1inf02i"><svg width="18" height="13" viewBox="0 0 18 13"><path d="M18 3.5v8l-1.5 1.5h-15l-1.5-1.5v-8l1.5-1.5h3.5l2-2h4l2 2h3.5l1.5 1.5zm-9 7.5c1.9 0 3.5-1.6 3.5-3.5s-1.6-3.5-3.5-3.5-3.5 1.6-3.5 3.5 1.6 3.5 3.5 3.5z"></path></svg></span><span class="dcr-1qvd3m6">Flickr announces its takeover by SmugMug to users.</span> Photograph: Flickr</figcaption></div></div></div></span><a href="#img-1" data-ignore="global-link-styling" aria-hidden="true" tabIndex="-1" class="open-lightbox dcr-13fd1ms"><button data-element-id="b0031d0d-d919-40cb-9d03-3edaec3973f0" type="button" aria-haspopup="dialog" class="open-lightbox dcr-4tmywn"><svg viewBox="-3 -3 30 30" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M23 8.75V1.5l-.5-.5h-7.25v1.25l4.5.6L14 8.575 15.4 10l5.75-5.725.6 4.475zm-22 6.5v7.25l.475.5h7.25v-1.25l-4.475-.6 5.725-5.775L8.6 14l-5.775 5.725-.575-4.475z"></path></svg><span class="dcr-194i6pr">View image in fullscreen</span></button></a></div><span class="dcr-n4pnam"><figcaption data-spacefinder-role="inline" class="dcr-1fujct4"><span class="dcr-1inf02i"><svg width="18" height="13" viewBox="0 0 18 13"><path d="M18 3.5v8l-1.5 1.5h-15l-1.5-1.5v-8l1.5-1.5h3.5l2-2h4l2 2h3.5l1.5 1.5zm-9 7.5c1.9 0 3.5-1.6 3.5-3.5s-1.6-3.5-3.5-3.5-3.5 1.6-3.5 3.5 1.6 3.5 3.5 3.5z"></path></svg></span><span class="dcr-1qvd3m6">Flickr announces its takeover by SmugMug to users.</span> Photograph: Flickr</figcaption></span></figure></div></div></div><aside style="--grid-area:title;" data-gu-name="title" class="dcr-1fnjjtg"><div class="dcr-10355cg"><div class="dcr-0"><span class="dcr-1v9xu6e"></span><a href="https://www.theguardian.com/technology/flickr" data-component="section" data-link-name="article section" class="content__label__link dcr-qmfkju"><span>Flickr</span></a></div></div></aside><div style="--grid-area:border;" data-gu-name="border" class="dcr-1fnjjtg"><div class="dcr-upmzd8"></div></div><div style="--grid-area:headline;" data-gu-name="headline" class="dcr-1fnjjtg"><div class="dcr-14emo0l"><div class="dcr-cohhs3"><div class="dcr-notra3"><div aria-hidden="true" class="dcr-13832xi"><svg width="11" height="11" viewBox="0 0 11 11" fill="currentColor"><path d="M5.4 0C2.4 0 0 2.4 0 5.4s2.4 5.4 5.4 5.4 5.4-2.4 5.4-5.4S8.4 0 5.4 0zm3 6.8H4.7V1.7h.7L6 5.4l2.4.6v.8z"></path></svg> This article is more than <strong>6 years old</strong></div></div><h1 class="dcr-u0152o">Flickr bought by SmugMug as Yahoo breakup begins</h1><div class="dcr-1nvgr5i">This article is more than 6 years old</div></div></div></div><div style="--grid-area:standfirst;" data-gu-name="standfirst" class="dcr-1fnjjtg"><div class=" dcr-4gwv1z"><p>Photo-sharing pioneer and web cultural beacon now part of independent, family-run firm</p></div></div><aside style="--grid-area:meta;" data-gu-name="meta" class="dcr-1fnjjtg"><div class="dcr-14emo0l"><div class="dcr-ich95x"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="13" viewBox="0 0 1300 13" preserveAspectRatio="none" stroke="var(--article-border)" stroke-width="1" aria-hidden="true" focusable="false" class="dcr-194w08h"><line x1="0" x2="1300" y1="0.5" y2="0.5"></line><line x1="0" x2="1300" y1="4.5" y2="4.5"></line><line x1="0" x2="1300" y1="8.5" y2="8.5"></line><line x1="0" x2="1300" y1="12.5" y2="12.5"></line></svg></div></div><div class="dcr-14emo0l"><div class=" dcr-1v9sla6"><div class="dcr-5oiine"><div class="dcr-1kpcv08"><div><address aria-label="Contributor info" data-component="meta-byline" data-link-name="byline"><div class=" dcr-1cfpnlw"><a rel="author" data-link-name="auto tag link" href="https://www.theguardian.com/profile/samuel-gibbs">Samuel Gibbs</a></div></address><details style="--mobile-color:inherit;" class="dcr-1pexjb9"><summary class="dcr-1ybxn6r"><span class="dcr-u0h1qy">Mon 23 Apr 2018 10.51 BST</span></summary>Last modified on Mon 23 Apr 2018 11.32 BST</details></div></div><div data-print-layout="hide" class="dcr-9dgpdq"><div class=" dcr-16lnb0w"><gu-island name="ShareButton" priority="feature" deferUntil="visible" props="{"pageId":"technology/2018/apr/23/flickr-bought-by-smugmug-yahoo-breakup","webTitle":"Flickr bought by SmugMug as Yahoo breakup begins","format":{"design":0,"display":0,"theme":0},"context":"ArticleMeta"}"><a href="mailto:?subject=Flickr bought by SmugMug as Yahoo breakup begins&body=https://www.theguardian.com/technology/2018/apr/23/flickr-bought-by-smugmug-yahoo-breakup?CMP=share_btn_url" type="button" class="dcr-bao4ku">Share<div class="src-button-space"></div><svg viewBox="-3 -3 30 30" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 16c1.675 0 3 1.35 3 3 0 1.675-1.325 3-3 3a2.97 2.97 0 0 1-2.975-3c0-.125 0-.275.025-.375L7.1 14.15a2.9 2.9 0 0 1-2.075.825C3.325 14.975 2 13.65 2 12a3.004 3.004 0 0 1 3.025-3.025c.775 0 1.5.35 2.075.875l8.95-4.475c-.025-.1-.025-.225-.025-.4A2.966 2.966 0 0 1 19 2c1.675 0 3 1.325 3 2.975C22 6.65 20.675 8 19 8c-.8 0-1.475-.325-2.05-.825l-8.975 4.45C8 11.7 8 11.825 8 12s0 .3-.025.375l8.975 4.45c.575-.5 1.25-.825 2.05-.825m0-12.8c-.975 0-1.8.775-1.8 1.775S18.025 6.8 19 6.8c1 0 1.825-.825 1.825-1.825S20 3.2 19 3.2m0 17.6c1 0 1.825-.825 1.825-1.8 0-1-.825-1.8-1.825-1.8-.975 0-1.8.8-1.8 1.8 0 .975.825 1.8 1.8 1.8"></path></svg></a></gu-island></div><div class=" dcr-1csot3r"><div class="dcr-14baf59"><div></div></div></div></div></div></div></div><div class="dcr-fu29fd"><span class="dcr-1lhv23l"><gu-island name="ExpandableMarketingCardWrapper" priority="enhancement" deferUntil="visible" props="{"guardianBaseURL":"https://www.theguardian.com"}"></gu-island></span></div></aside><div style="--grid-area:body;" data-gu-name="body" class="dcr-1upb05m"><span class="dcr-1iz7gbk"><gu-island name="ExpandableMarketingCardWrapper" priority="enhancement" deferUntil="idle" props="{"guardianBaseURL":"https://www.theguardian.com"}"></gu-island></span><div class="dcr-1a4fred"><div id="maincontent" class="dcr-1bwys2b"><div class="article-body-commercial-selector article-body-viewer-selector dcr-1q6n3e0"><p class="dcr-1eu361v">One of the first and best-known photo-sharing services, <a href="https://www.theguardian.com/technology/flickr" data-link-name="in body link" data-component="auto-linked-tag">Flickr</a>, has been bought by the independent image-hosting firm SmugMug, as Verizon begins the breakup of Yahoo.<br/></p><p class="dcr-1eu361v">The deal, terms of which have not been disclosed, sees Flickr – with its tens of billions of photos and 75 million users – become part of a similar family-run service in SmugMug.</p><div id="sign-in-gate"><gu-island name="SignInGateSelector" priority="feature" 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class="dcr-1eu361v">The Silicon Valley firm, founded by a father and son team in 2002 without the help of venture capital or outside investment, says it intends for Flickr to “continue to operate separately, just as it has been”. SmugMug said no changes would be made to Flickr’s current plans or rates: “Flickr’s free accounts are foundational to its community of influential and engaged photographers.”</p><figure id="3be85a33-8d04-42d7-9b40-bd4e44c7b4c6" data-spacefinder-role="richLink" data-spacefinder-type="model.dotcomrendering.pageElements.RichLinkBlockElement" class=" dcr-1your1i"><gu-island name="RichLinkComponent" priority="feature" deferUntil="idle" props="{"richLinkIndex":3,"element":{"_type":"model.dotcomrendering.pageElements.RichLinkBlockElement","prefix":"Related: ","text":"Yahoo says all of its 3bn accounts were affected by 2013 hacking","elementId":"3be85a33-8d04-42d7-9b40-bd4e44c7b4c6","role":"richLink","url":"https://www.theguardian.com/technology/2017/oct/03/yahoo-says-all-of-its-3bn-accounts-were-affected-by-2013-hacking"},"ajaxUrl":"https://api.nextgen.guardianapps.co.uk","format":{"design":0,"display":0,"theme":0}}"><div data-print-layout="hide" data-link-name="rich-link-3 | 3" data-component="rich-link" data-name="placeholder" class="dcr-1kyw41h"><div data-format-theme="5" data-format-design="0" data-format-display="0" class="dcr-ne8piv"><a href="https://www.theguardian.com/technology/2017/oct/03/yahoo-says-all-of-its-3bn-accounts-were-affected-by-2013-hacking" class="dcr-1m887w9"><div class="dcr-1lhuo3r"></div><div class="dcr-ut4tvs"><div class="dcr-1h5b6rb"><div class="dcr-1dgt1gs">Yahoo says all of its 3bn accounts were affected by 2013 hacking</div></div><div class="dcr-eurq8n"><svg width="24" height="24" viewBox="0 0 24 24"><g fill-rule="evenodd"><path d="m12 0c-6.627 0-12 5.373-12 12 0 6.627 5.373 12 12 12 6.627 0 12-5.373 12-12 0-6.627-5.373-12-12-12m.21 19l-.637-.668 4.888-6.326h-11.465v-1.01h11.465l-4.888-6.333.637-.668 6.79 7.158v.685l-6.79 7.157" class="rich-link__arrow-icon"></path></g></svg><div class="dcr-fkf7vq">Read more</div></div></div></a></div></div></gu-island></figure><p class="dcr-1eu361v">Don MacAskill, the SmugMug chief executive, <a href="https://www.usatoday.com/story/tech/2018/04/20/smugmug-buys-flickr-verizon-oath/537377002/" data-link-name="in body link">told USA Today</a>: “Flickr has survived through thick and thin and is core to the entire fabric of the internet.<br/></p><p class="dcr-1eu361v">“It’s a fantastic product and a beloved brand, supplying tens of billions of photos to hundreds of millions of people around the world.”</p><p class="dcr-1eu361v">MacAskill pledged to invest in Flickr and restore it to its former glory. SmugMug intends to migrate Flickr’s back-end infrastructure over to its technology, but maintain the pioneering social photo-sharing service as a separate entity and site. Flickr’s user and photo numbers are thought to dwarf those of SmugMug.</p><p class="dcr-1eu361v">Flickr was started in 2004 and acquired by <a href="https://www.theguardian.com/technology/yahoo" data-link-name="in body link" data-component="auto-linked-tag">Yahoo</a> in 2005 for approximately $25m (£18m). The site proved popular with both professional and amateur photographers, forming a central role in the cultural life of the internet, hosting 6bn photos by 2011 and 87 million registered users by 2013.</p><figure id="41fb6a77-d5cf-4ad3-873f-8dd70d38d70c" data-spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements.EmbedBlockElement" class=" dcr-173mewl"><gu-island name="EmbedBlockComponent" priority="feature" deferUntil="visible" props="{"html":"<iframe src=\"https://www.theguardian.com/email/form/plaintone/3887\" height=\"52px\" data-form-title=\"Sign up for Business Today\" data-form-description=\"Get the headlines and editors' picks every weekday morning.\" scrolling=\"no\" seamless=\"\" frameborder=\"0\" class=\"iframed--overflow-hidden email-sub__iframe js-email-sub__iframe js-email-sub__iframe--article\" data-form-success-desc=\"Thanks for signing up\" title=\"Guardian business email sign-up\"></iframe>","caption":"Sign up to the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk","isTracking":false,"isMainMedia":false,"source":"The Guardian","sourceDomain":"theguardian.com"}"><div data-testid="embed-block" class="dcr-1vu3ut5"><div class="dcr-p9o6z7">Sign up to the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk</div><div><iframe src="https://www.theguardian.com/email/form/plaintone/3887" height="52px" data-form-title="Sign up for Business Today" data-form-description="Get the headlines and editors' picks every weekday morning." scrolling="no" seamless="" frameborder="0" class="iframed--overflow-hidden email-sub__iframe js-email-sub__iframe js-email-sub__iframe--article" data-form-success-desc="Thanks for signing up" title="Guardian business email sign-up"></iframe></div></div></gu-island></figure><p class="dcr-1eu361v">But Yahoo failed to invest in Flickr, leading it to miss the boat on smartphone photography and the rise of Facebook and Instagram. After a series of cost savings and layoffs at the firm, Flickr was given a brief reprieve in 2012 when Marissa Mayer took the helm of Yahoo, giving users 1TB of storage for free and an overhaul of its user interface. But by then too much ground had been lost to Facebook businesses.</p><p class="dcr-1eu361v">Verizon bought the <a href="https://www.theguardian.com/technology/2016/jul/25/yahoo-to-sell-core-web-business-to-verizon" data-link-name="in body link">ailing Yahoo for $4.8bn in 2016</a> leaving many of its most dedicated users, who had collectively uploaded 12.4bn photos, <a href="https://www.theguardian.com/technology/2016/jul/25/yahoo-moves-next-for-flickr" data-link-name="in body link">fearful for the future</a>. Verizon began cutting costs and selling off parts of its Yahoo and AOL combined business, renamed Oath, at the start of 2018, including Moviefone and the e-commerce firm Polyvore.</p><p class="dcr-1eu361v">The SmugMug acquisition puts to bed rumours of Flickr’s imminent demise at the hands of Oath cost savings.</p></div></div><gu-island name="SlotBodyEnd" priority="feature" deferUntil="visible" props="{"contentType":"Article","contributionsServiceUrl":"https://contributions.guardianapis.com","idApiUrl":"https://idapi.theguardian.com","isMinuteArticle":false,"isPaidContent":false,"pageId":"technology/2018/apr/23/flickr-bought-by-smugmug-yahoo-breakup","sectionId":"technology","shouldHideReaderRevenue":false,"stage":"PROD","tags":[{"id":"technology/flickr","type":"Keyword","title":"Flickr"},{"id":"business/technology","type":"Keyword","title":"Technology sector"},{"id":"business/mergers-and-acquisitions","type":"Keyword","title":"Mergers and 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