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href="https://assets.aboutamazon.com/dims4/default/a96159f/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fc4%2F92%2Fe01092de4c8485105ebd92d08bdb%2Fhero-toys.jpg"/><link rel="preload" as="image" href="https://assets.aboutamazon.com/dims4/default/8d9b4fb/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F07%2Fa2%2F44c56986481eabf2712d3943636b%2Faa-nov2024-bfw-deals-announcement-hero-v4-2000x1125.jpg"/><link rel="preload" as="image" href="https://assets.aboutamazon.com/dims4/default/3a09bf2/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F3e%2F2d%2Fe35608744f1498a8d7d132b2d024%2Faa-oct2024-bf-standard-hero-v2-600kb-2000x1125.jpg"/><link rel="preload" href="https://assets.adobedtm.com/057ba335cefc/edb903aead4f/launch-44ec4d431192.min.js" as="script"/><link rel="preload" href="https://www.youtube.com/iframe_api" as="script"/><link rel="apple-touch-icon" sizes="180x180" href="/_next/static/media/apple-touch-icon.706b1b87.png"/><link rel="icon" type="image/png" href="/_next/static/media/favicon-32x32.2b6b6c3a.png"/><link rel="icon" type="image/png" href="/_next/static/media/favicon-16x16.d315d746.png"/><title>Amazon’s redesigned homepage makes shopping easier and more personalized</title><meta name="description" content="Improvements include personalized recommendations, improved browsing, and streamlined reordering in time for the holiday shopping season."/><meta name="author" content="Amanda Doerr, Vice President of Core Shopping at Amazon"/><meta name="category" content="Retail"/><meta name="parsley-tags" content="Retail, Core shopping (hidden), Shopping, Customers"/><meta name="brightspot.contentId" content="00000192-9185-de5e-ab9a-df97b30d0001"/><meta name="featureFlags" content="{"redesign":false}"/><link 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class="article-header__info-container"><div class="article-header__info-text"><div class="readtime" data-testid="ReadTime"><div class="readtime__container" style="transition:transform 1s;transform:rotate(180deg)"><div class="readtime__background" style="transition:transform 1s;transform:rotate(180deg)"></div></div><div class="readtime__container"><div class="readtime__background" style="transition:transform 1s;transform:rotate(180deg)"></div><div class="readtime__background" style="transition:transform 1s;transform:rotate(360deg)"></div></div><div class="readtime-text__container" style="background-color:#18202a"><p class="text__label" style="color:#ffffff">2 min</p></div></div><div class="article-header__date"><p>October 22, 2024</p></div></div><div class="article-header__socials "><div class="article-header__author-mobile"><hr/><div class="article-header__author"><p>Written by Amanda Doerr, Vice President of Core Shopping at Amazon</p></div><hr/></div><div class="social-shares 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Link</span></div></div></div><div class="ArticlePage-subHeadline">Improvements include personalized recommendations, improved browsing, and streamlined reordering in time for the holiday shopping season.</div><div class="ArticlePage-articleBody articleBody"><article><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">We love innovating to offer customers the best combination of selection, value, and convenience, and strive to set the industry standard for a world-class shopping experience. Our shopping experience is rooted in making customers' lives better and easier every day, leading us to invent features such as quick and easy shopping with Buy Now, customer reviews and more recently </span><a target="_self" href="https://www.aboutamazon.com/news/retail/amazon-ai-generated-review-highlights"><span class="text ">review highlights</span></a><span class="text ">, and </span><a target="_self" href="https://www.aboutamazon.com/news/retail/how-to-use-amazon-rufus"><span class="text ">Rufus</span></a><span class="text ">, our AI shopping assistant. We regularly make improvements to our store to help customers find the right products quickly—from </span><a target="_self" href="https://www.aboutamazon.com/news/retail/amazon-generative-ai-product-search-results-and-descriptions"><span class="text ">personalizing product titles in search</span></a><span class="text ">, to </span><a target="_self" href="https://www.aboutamazon.com/news/retail/visual-search-shopping-features"><span class="text ">introducing visual search tools</span></a><span class="text ">, to making it easier to learn about different types of products with </span><a target="_self" href="https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations"><span class="text ">AI Shopping Guides</span></a><span class="text ">. When rolling out new features, we take an intentionally iterative approach, often testing multiple versions to ensure an easy and intuitive customer experience. </span></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-promo"><div class="related-content is-mention" data-testid="RelatedContent"><div class="related-content__container"><div class="related-content__img"><a href="https://www.aboutamazon.com/news/operations/amazon-innovations-ai-robotics-delivery-sustainability"><img alt="A three-panel graphic that shows an Amazon employee working at a fulfillment center on the left side, an Amazon delivery driver in the upper right and customer using the Amazon Shopping app in the bottom right." height="200" role="" src="https://amazon-blogs-brightspot.s3.amazonaws.com/b5/fe/43d790934ed9ac9236d4ceb75855/about-amazon-hero-aa-oct2024-dtf-wrapup-featured-hero-v1-600kb-2550-x1125.jpg" width="300" class=""/></a></div><div class="related-content__content"><a href="https://www.aboutamazon.com/news/operations/amazon-innovations-ai-robotics-delivery-sustainability"><h2 style="font-family:var(--font-ember)" class="related-content__title">Amazon announces 7 new innovations that power your shopping and delivery experience</h2></a><p>Here's how Amazon continues to innovate to deliver for customers, improve the employee experience, and build on its sustainability goals.</p><a href="https://www.aboutamazon.com/news/operations/amazon-innovations-ai-robotics-delivery-sustainability" class="related-content__link">Read more<div data-testid="icon-ChevronRightButton"><svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" fill="none" viewBox="0 0 26 26"><circle cx="13" cy="13" r="12" stroke="#707379"></circle><path stroke="#232F3E" d="M11.727 16.584l3.857-3.857-3.857-3.857"></path></svg></div></a></div></div></div></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">We're adding to that list by testing new homepage features and design elements on the Amazon Shopping app for iOS and Android for millions of customers in the U.S. These features bring customers a more personalized and easy-to-navigate place to start their shopping and showcase products and services from across Amazon that reflect their interests and shopping habits. We're testing these new experiences with select customers and look forward to sharing with more U.S. customers in the coming months.</span></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">Here are a few of the features we’re most excited about, all designed to make Amazon’s shopping experience even more convenient and help customers save time:</span><br/></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-heading2"><h2 style="font-weight:600;font-family:var(--font-ember)" class="contentHeading">More personalized shopping recommendations and product inspiration</h2></div></div><div class="contentContainer block"><div class="contentItem-role-image"><div class="image "><img alt="Amazon's new personalized homepage" height="1562" role="" src="https://assets.aboutamazon.com/25/df/7efff3ff44729641da2fd4cb8744/wd-trio.jpg" width="2777" class=""/><span class="image-caption "></span></div></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">Across Amazon, we’ve been developing and deploying state-of-the-art AI and machine learning models to power customer experiences for over 25 years, such as helping customers find the most relevant products, benefits, and services. The enhanced homepage features offer more product recommendations and inspiration tailored to customers’ interests. Personalization helps customers find what they're looking for faster, and surfaces other relevant products that align with their interests based on previous shopping behaviors like recent purchases and browsing history. For example, if a customer recently bought a new comforter, the homepage may feature matching sheets and pillows. The homepage will also highlight trending products, new releases, best-sellers, and deals based on customers’ unique interests and preferences—helping them stay ahead of the curve on what's popular in their favorite categories.</span><br/></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-heading2"><h2 style="font-weight:600;font-family:var(--font-ember)" class="contentHeading">Seamless browsing with a refreshed, intuitive design</h2></div></div><div class="contentContainer block"><div class="contentItem-role-image"><div class="image "><img alt="Amazon's new personalized homepage" height="1562" role="" src="https://assets.aboutamazon.com/8c/32/02543f974d84a9d561bf7e735945/wd-expanded.jpg" width="2777" class=""/><span class="image-caption "></span></div></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">The new “Window Display,” improved product groupings, and horizontal scrolling create a modern, intuitive shopping experience. The "Window Display" feature at the top of the homepage greets customers with personalized recommendations whether they are picking up where they left off on a previous shopping trip or looking for something new, including deals, new Prime Video and Amazon Music releases, and seasonal finds based on their shopping behaviors. For example, customers who love sports may see the latest pair of running shoes from their favorite brand, deals on fitness trackers, or a reminder for next week’s </span><a target="_self" href="https://www.aboutamazon.com/news/entertainment/thursday-night-football-schedule-2024"><span class="text ">Thursday Night Football game</span></a><span class="text ">. As customers scroll, the page is organized into groupings of related products with inspiration by topic, interest, or previous searches that may still be of interest to them. This design helps customers explore relevant categories without jumping between pages, creating a more cohesive and easy-to-navigate experience.</span><br/></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-heading2"><h2 style="font-weight:600;font-family:var(--font-ember)" class="contentHeading">Improved Buy Again hub helps customers save time on repeat purchases</h2></div></div><div class="contentContainer block"><div class="contentItem-role-carousel"><div class=""><div class="carousel featured show-next" data-testid="Carousel"><div class="carousel__slider-container"><button aria-label="Previous slide" class="carousel__slider-prev disabled" style="top:-1.125rem;height:100%" data-testid="feature-prev-button" disabled=""><div data-testid="icon-ChevronExtraLarge"><svg xmlns="http://www.w3.org/2000/svg" width="12" height="20" fill="none" viewBox="0 0 12 20"><path fill="#2F3033" fill-rule="evenodd" d="M0 9.9l9.9 9.899 1.991-1.991-7.796-7.796 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srcSet="/_next/image?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdims4%2Fdefault%2Feda22cc%2F2147483647%2Fstrip%2Ftrue%2Fcrop%2F2550x1434%2B0%2B0%2Fresize%2F1320x742!%2Fquality%2F90%2F%3Furl%3Dhttps%253A%252F%252Famazon-blogs-brightspot.s3.amazonaws.com%252Fad%252F4d%252F847af3094dd3bf220cb2ccb6b036%252Faa-102024-personalizedhp-featured-inline-v4-400kb-2550x1434.jpg&w=1920&q=100 1x, /_next/image?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdims4%2Fdefault%2Feda22cc%2F2147483647%2Fstrip%2Ftrue%2Fcrop%2F2550x1434%2B0%2B0%2Fresize%2F1320x742!%2Fquality%2F90%2F%3Furl%3Dhttps%253A%252F%252Famazon-blogs-brightspot.s3.amazonaws.com%252Fad%252F4d%252F847af3094dd3bf220cb2ccb6b036%252Faa-102024-personalizedhp-featured-inline-v4-400kb-2550x1434.jpg&w=3840&q=100 2x" 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data-testid="dot-0"></li><li class="dot " aria-label="dot-1" data-testid="dot-1"></li></ol></div></div></div></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">Buying frequently purchased items just got easier as well with the homepage Buy Again hub. The Buy Again hub consolidates frequently purchased items into one location, making it even more convenient to complete common shopping tasks. With a single tap, customers can quickly add to their go-to products and discover complementary items.</span></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">These Amazon homepage features are designed to make navigating and discovering products even faster and easier. We look forward to continuing to roll these updates out to all customers in the U.S. over the coming months.</span></div></span></div></div><div class="contentContainer block"><div class="contentItem-role-text"><span class="text "><div class="text"><span class="text ">Next, read about </span><a target="_self" href="https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations"><span class="text ">Amazon’s new AI Shopping Guides</span></a><span class="text "> that are making it easier to research product types and buy smarter.</span></div></span></div></div></article></div></article><div class="ArticlePage-tags"><div class="related-tags "><hr/><p class="related-tags__title"> Related Tags </p><div class="related-tags__content"><nav><ol><li style="display:inline-flex"><a href="https://www.aboutamazon.com/news/tag/retail" class="related-tags__link">Retail</a></li><li style="display:inline-flex"><a href="https://www.aboutamazon.com/news/tag/shopping" 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When rolling out new features, we take an intentionally iterative approach, often testing multiple versions to ensure an easy and intuitive customer experience. \",\"role\":\"text\"}],\"role\":\"block\"},{\"items\":[{\"button\":\"Read more\",\"role\":\"promo\",\"contentId\":\"00000191-c2ed-dfee-a3fb-ebfd968c0002\",\"media\":{\"alt\":\"A three-panel graphic that shows an Amazon employee working at a fulfillment center on the left side, an Amazon delivery driver in the upper right and customer using the Amazon Shopping app in the bottom right.\",\"width\":\"300\",\"role\":\"image\",\"sizes\":[{\"name\":\"articleImage\",\"width\":\"767\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/e991b8c/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fb5%2Ffe%2F43d790934ed9ac9236d4ceb75855%2Fabout-amazon-hero-aa-oct2024-dtf-wrapup-featured-hero-v1-600kb-2550-x1125.jpg\",\"height\":\"431\"}],\"src\":\"https://assets.aboutamazon.com/dims4/default/7daa12e/2147483647/strip/true/crop/1688x1125+263+0/resize/300x200!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fb5%2Ffe%2F43d790934ed9ac9236d4ceb75855%2Fabout-amazon-hero-aa-oct2024-dtf-wrapup-featured-hero-v1-600kb-2550-x1125.jpg\",\"height\":\"200\"},\"title\":\"Amazon announces 7 new innovations that power your shopping and delivery experience\",\"type\":\"article\",\"items\":[{\"items\":[{\"items\":[{\"value\":\"Here's how Amazon continues to innovate to deliver for customers, improve the employee experience, and build on its sustainability goals.\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"promoDescription\"}],\"url\":\"https://www.aboutamazon.com/news/operations/amazon-innovations-ai-robotics-delivery-sustainability\"}],\"role\":\"block\"},{\"items\":[{\"value\":\"We're adding to that list by testing new homepage features and design elements on the Amazon Shopping app for iOS and Android for millions of customers in the U.S. These features bring customers a more personalized and easy-to-navigate place to start their shopping and showcase products and services from across Amazon that reflect their interests and shopping habits. 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The homepage will also highlight trending products, new releases, best-sellers, and deals based on customers’ unique interests and preferences—helping them stay ahead of the curve on what's popular in their favorite categories.\",\"role\":\"text\"},{\"role\":\"newLine\"}],\"role\":\"block\"},{\"items\":[{\"items\":[{\"items\":[{\"value\":\"Seamless browsing with a refreshed, intuitive design\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"heading2\"}],\"role\":\"block\"},{\"items\":[{\"role\":\"image\",\"sizes\":[{\"name\":\"articleImage\",\"width\":\"767\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/3ec2615/2147483647/strip/true/crop/2777x1562+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F8c%2F32%2F02543f974d84a9d561bf7e735945%2Fwd-expanded.jpg\",\"height\":\"431\"},{\"name\":\"enhancement\",\"width\":\"1320\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/f93c8d6/2147483647/strip/true/crop/2777x1562+0+0/resize/1320x742!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F8c%2F32%2F02543f974d84a9d561bf7e735945%2Fwd-expanded.jpg\",\"height\":\"742\"}],\"src\":\"https://assets.aboutamazon.com/8c/32/02543f974d84a9d561bf7e735945/wd-expanded.jpg\",\"alt\":\"Amazon's new personalized homepage\",\"width\":\"2777\",\"items\":[{\"role\":\"figureCaption\"}],\"height\":\"1562\"}],\"role\":\"block\"},{\"items\":[{\"value\":\"The new “Window Display,” improved product groupings, and horizontal scrolling create a modern, intuitive shopping experience. The \\\"Window Display\\\" feature at the top of the homepage greets customers with personalized recommendations whether they are picking up where they left off on a previous shopping trip or looking for something new, including deals, new Prime Video and Amazon Music releases, and seasonal finds based on their shopping behaviors. For example, customers who love sports may see the latest pair of running shoes from their favorite brand, deals on fitness trackers, or a reminder for next week’s \",\"role\":\"text\"},{\"items\":[{\"items\":[{\"items\":[{\"value\":\"Thursday Night Football game\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"linkValue\"}],\"href\":\"https://www.aboutamazon.com/news/entertainment/thursday-night-football-schedule-2024\",\"role\":\"link\"},{\"value\":\". As customers scroll, the page is organized into groupings of related products with inspiration by topic, interest, or previous searches that may still be of interest to them. This design helps customers explore relevant categories without jumping between pages, creating a more cohesive and easy-to-navigate experience.\",\"role\":\"text\"},{\"role\":\"newLine\"}],\"role\":\"block\"},{\"items\":[{\"items\":[{\"items\":[{\"value\":\"Improved Buy Again hub helps customers save time on repeat purchases\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"heading2\"}],\"role\":\"block\"},{\"items\":[{\"items\":[{\"alt\":\"Amazon's new personalized homepage\",\"width\":\"300\",\"role\":\"image\",\"sizes\":[{\"name\":\"enhancement\",\"width\":\"1320\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/62a29d8/2147483647/strip/true/crop/1851x1041+0+0/resize/1320x742!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd4%2F1d%2Fababd1d145fdbf66f966a547e864%2Fmosaic-buyagain.jpg\",\"height\":\"742\"}],\"src\":\"https://assets.aboutamazon.com/dims4/default/e9b297e/2147483647/strip/true/crop/1562x1041+145+0/resize/300x200!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fd4%2F1d%2Fababd1d145fdbf66f966a547e864%2Fmosaic-buyagain.jpg\",\"height\":\"200\"},{\"alt\":\"Amazon's new personalized homepage\",\"width\":\"300\",\"role\":\"image\",\"sizes\":[{\"name\":\"enhancement\",\"width\":\"1320\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/eda22cc/2147483647/strip/true/crop/2550x1434+0+0/resize/1320x742!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fad%2F4d%2F847af3094dd3bf220cb2ccb6b036%2Faa-102024-personalizedhp-featured-inline-v4-400kb-2550x1434.jpg\",\"height\":\"742\"}],\"src\":\"https://assets.aboutamazon.com/dims4/default/2afe69b/2147483647/strip/true/crop/2151x1434+200+0/resize/300x200!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fad%2F4d%2F847af3094dd3bf220cb2ccb6b036%2Faa-102024-personalizedhp-featured-inline-v4-400kb-2550x1434.jpg\",\"height\":\"200\"}],\"role\":\"carousel\"}],\"role\":\"block\"},{\"items\":[{\"value\":\"Buying frequently purchased items just got easier as well with the homepage Buy Again hub. The Buy Again hub consolidates frequently purchased items into one location, making it even more convenient to complete common shopping tasks. With a single tap, customers can quickly add to their go-to products and discover complementary items.\",\"role\":\"text\"}],\"role\":\"block\"},{\"items\":[{\"value\":\"These Amazon homepage features are designed to make navigating and discovering products even faster and easier. We look forward to continuing to roll these updates out to all customers in the U.S. over the coming months.\",\"role\":\"text\"}],\"role\":\"block\"},{\"items\":[{\"value\":\"Next, read about \",\"role\":\"text\"},{\"items\":[{\"items\":[{\"items\":[{\"value\":\"Amazon’s new AI Shopping Guides\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"linkValue\"}],\"href\":\"https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations\",\"role\":\"link\"},{\"value\":\" that are making it easier to research product types and buy smarter.\",\"role\":\"text\"}],\"role\":\"block\"}],\"jsonLinkedData\":\"$24\",\"publishDateTimestamp\":1729616423530,\"seoAttributes\":{\"title\":\"Amazon’s redesigned homepage makes shopping easier and more personalized\",\"description\":\"Improvements include personalized recommendations, improved browsing, and streamlined reordering in time for the holiday shopping 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today\",\"type\":\"article\",\"items\":[{\"items\":[{\"items\":[{\"value\":\"Take advantage of these big deals you can shop now from brands like LG, Clinique, Nespresso, and TheraGun for Black Friday 2024. \",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"promoDescription\"}],\"url\":\"https://www.aboutamazon.com/news/retail/best-black-friday-deals-amazon\"},{\"button\":\"Read more\",\"date\":\"November 26, 2024\",\"role\":\"promo\",\"contentId\":\"00000192-e884-da8e-a59b-e8c66d000002\",\"categoryUrl\":\"https://www.aboutamazon.com/news/retail\",\"media\":{\"width\":\"300\",\"role\":\"image\",\"sizes\":[{\"name\":\"enhancement\",\"width\":\"1320\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/555cecd/2147483647/strip/true/crop/1920x1080+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F9c%2Fa7%2F012ca2f34285bcc6ed4973de2f8b%2Fmidnight-opus-pr-hero-image.jpg\",\"height\":\"743\"}],\"src\":\"https://assets.aboutamazon.com/dims4/default/e859e52/2147483647/strip/true/crop/1620x1080+150+0/resize/300x200!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F9c%2Fa7%2F012ca2f34285bcc6ed4973de2f8b%2Fmidnight-opus-pr-hero-image.jpg\",\"height\":\"200\"},\"category\":\"Retail \",\"title\":\"Watch: Amazon’s uplifting 2024 holiday commercial set to the 1965 classic ‘What the World Needs Now Is Love’\",\"type\":\"video\",\"items\":[{\"items\":[{\"items\":[{\"value\":\"Amazon's 2024 holiday ad shines a spotlight on small acts of everyday kindness that can spark joy.\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"promoDescription\"}],\"url\":\"https://www.aboutamazon.com/news/retail/amazon-holiday-ad-2024\"},{\"button\":\"Read more\",\"date\":\"November 26, 2024\",\"role\":\"promo\",\"contentId\":\"0000017c-38c4-d1e6-a57e-7bfc53ea0000\",\"categoryUrl\":\"https://www.aboutamazon.com/news/retail\",\"media\":{\"width\":\"300\",\"role\":\"image\",\"sizes\":[{\"name\":\"enhancement\",\"width\":\"1320\",\"role\":\"image\",\"src\":\"https://assets.aboutamazon.com/dims4/default/d0740e7/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F46%2F8b%2F2d315fc0496b80d02a83085708dc%2Fabout-amazon-hero-aa-holiday2024-primeshoppingtips-standard-hero-v2-600kb-2000x1125.jpg\",\"height\":\"743\"}],\"src\":\"https://assets.aboutamazon.com/dims4/default/5dc90da/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F46%2F8b%2F2d315fc0496b80d02a83085708dc%2Fabout-amazon-hero-aa-holiday2024-primeshoppingtips-standard-hero-v2-600kb-2000x1125.jpg\",\"height\":\"200\"},\"category\":\"Retail \",\"title\":\"19 tips for shopping on Amazon this Black Friday and Cyber Monday\",\"type\":\"listicle\",\"items\":[{\"items\":[{\"items\":[{\"value\":\"From finding everyday savings and deals, to supporting small businesses, find out how to get more out of your Amazon shopping experience.\",\"role\":\"text\"}],\"role\":\"block\"}],\"role\":\"promoDescription\"}],\"url\":\"https://www.aboutamazon.com/news/retail/amazon-shopping-tips\"},{\"button\":\"Read more\",\"date\":\"November 25, 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