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<article class="a8c-docs-entry post-2120 post type-post status-publish format-standard hentry category-data-pipeline tag-overview tag-u223" aria-label="Data Pipeline tips and advice for getting started working with data" id="post-2120" > <header class="a8c-docs-entry__header"> <h1 class="a8c-docs-entry__title"> Data Pipeline tips and advice for getting started working with data</h1> <figure class="a8c-docs-block-figure"> </figure> </header>  <div class="a8c-docs-entry__content"> <hr class="wp-block-separator has-alpha-channel-opacity" /> <p>You are here because you have Data Pipeline, or you have the <a href="https://docs.parse.ly/data-pipeline-access/">publicly available Data Pipeline data</a>, and you are ready to get your hands dirty with some clean data!</p> <h2 class="wp-block-heading" id="h-watch-the-data-pipeline-getting-started-video">Watch the Data Pipeline getting started video</h2> <figure class="wp-block-embed is-type-video is-provider-loom wp-block-embed-loom wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Data Pipeline - Integration and Technical Details" src="https://www.loom.com/embed/7c64c8be30884bbe956b717c4a3719d4" frameborder="0" width="500" height="375" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> </div></figure> <h2 class="wp-block-heading" id="h-downloading-data-pipeline-data-using-aws-cli">Downloading Data Pipeline data using AWS CLI</h2> <p>Getting AWS CLI set up locally is very simple. Start here with <a href="https://docs.aws.amazon.com/cli/latest/userguide/install-cliv2.html">these instructions from the AWS Documentation</a>.</p> <p>Setting up credentials (only necessary for accessing a private Data Pipeline S3 bucket, <em>not</em> the demo data public S3 bucket)</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws configure --profile parsely_dpl AWS Access Key ID [None]: ENTER ACCESS ID AWS Secret Access Key [None]: ENTER SECRET KEY Default region name [None]: us-east-1 Default output format [None]: json</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws configure --profile parsely_dpl AWS Access Key ID [None]: ENTER ACCESS ID AWS Secret Access Key [None]: ENTER SECRET KEY Default region name [None]: us-east-1 Default output format [None]: json</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-download-one-file">Download one file</h4> <p>Once AWS CLI is installed, it can be used to download a file from your Parse.ly Data Pipeline S3 bucket, or from the public Parse.ly S3 bucket with demo Data Pipeline data.</p> <p><strong>For the demo Parse.ly Data Pipeline data</strong></p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws --no-sign-request s3 cp s3://parsely-dw-parse-ly-demo events/file_name.gz</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws --no-sign-request s3 cp s3://parsely-dw-parse-ly-demo events/file_name.gz</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <p><strong>For your private customer-specific S3 bucket</strong> <em>Make sure to use the <code>profile</code> flag</em></p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws s3 cp s3://parsely-dw-bucket-name-here events/file_name.gz --profile parsely_dpl</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws s3 cp s3://parsely-dw-bucket-name-here events/file_name.gz --profile parsely_dpl</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-download-all-the-files">Download all the files</h4> <p>If you want to download all of the files in an S3 bucket, follow the below instructions. Caution, this might be a large amount of data!</p> <p><strong>For the demo Parse.ly Data Pipeline data</strong></p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws --no-sign-request s3 cp s3://parsely-dw-parse-ly-demo . --recursive</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws --no-sign-request s3 cp s3://parsely-dw-parse-ly-demo . --recursive</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <p><strong>For your private customer-specific S3 bucket</strong> <em>Make sure to use the <code>profile</code> flag</em></p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws s3 cp s3://parsely-dw-bucket-name-here . --recursive --profile parsely_dpl</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws s3 cp s3://parsely-dw-bucket-name-here . --recursive --profile parsely_dpl</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-copy-the-data-to-your-own-s3-bucket">Copy the data to your own S3 bucket</h4> <p>There are a few ways to do this! Using AWS CLI is a simple way to perform this task locally.</p> <p><strong>For the demo Parse.ly Data Pipeline data</strong></p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws s3 --no-sign-request cp s3://parsely-dw-parse-ly-demo s3://your-bucket-here --recursive</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws s3 --no-sign-request cp s3://parsely-dw-parse-ly-demo s3://your-bucket-here --recursive</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <p><strong>For your private customer-specific S3 bucket</strong> <em>Make sure to use the <code>profile</code> flag</em></p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">aws s3 cp s3://parsely-dw-bucket-name-here s3://your-bucket-here --recursive --profile parsely_dpl</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">aws s3 cp s3://parsely-dw-bucket-name-here s3://your-bucket-here --recursive --profile parsely_dpl</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h2 class="wp-block-heading" id="h-copy-the-data-pipeline-data-to-redshift-or-google-bigquery">Copy the Data Pipeline data to Redshift or Google BigQuery</h2> <p><a href="https://github.com/Parsely/parsely_raw_data#parsely-raw-data">Parse.ly has made a Github repository specific to these use cases!</a>.</p> <p>The README.md in the repository linked above is going to have the most detailed information for how to install and use it best. Below are a few examples of how to use it for handy tasks once you have the <code>parsely_raw_data</code> repo installed.</p> <h4 class="wp-block-heading" id="h-copy-the-s3-data-to-your-redshift-database">Copy the S3 data to your Redshift database</h4> <p>This command will create an Amazon Redshift table using the specified Parse.ly schema and load the Data Pipeline data into the new table.</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">python -m parsely_raw_data.redshift</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">python -m parsely_raw_data.redshift</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-copy-the-s3-data-to-your-google-bigquery">Copy the S3 data to your Google BigQuery</h4> <p>This command will create a Google BigQuery table using the specified Parse.ly schema and load the Data Pipeline data into the new table</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">python -m parsely_raw_data.bigquery</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">python -m parsely_raw_data.bigquery</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h2 class="wp-block-heading" id="h-query-the-data-pipeline-data-using-aws-athena">Query the Data Pipeline data using AWS Athena</h2> <p>Don’t want to move any data? We got you covered! AWS Athena is a SQL interface that allows you to query S3 files directly.</p> <ol class="wp-block-list" start="1"> <li>Create an Athena table using the <a href="https://docs.parse.ly/data-pipeline-third-party-databases/">Parse.ly Data Pipeline Athena schema</a></li> <li>Load the data into the recommended year-month partitions: <pre>ALTER TABLE table_name_here ADD PARTITION (year='YYYY', month='MM') location 's3://parsely-dw-bucket-name-here/events/YYYY/MM' </pre> </li> <li>Use Athena to query the Data Pipeline data! <img decoding="async" src="https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/athena_example_screenshot.png" alt="athena_example_query"></li> </ol> <h2 class="wp-block-heading" id="h-getting-started-queries-to-answer-common-questions">Getting started queries to answer common questions</h2> <p>These queries as formatted as if you are using Athena to query the Data Pipeline data.</p> <h4 class="wp-block-heading" id="h-retrieve-all-records">Retrieve all records</h4> <p>This query will retrieve all records inside the Athena table that is reading from the S3 files. Please note that this will only retrieve partitions that have loaded (see section above). The more specific you are about a partition you are querying, the cheaper your Athena query will be.</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">select * from parsely_data_pipeline_table_name</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">select * from parsely_data_pipeline_table_name</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-bot-traffic-investigation">Bot traffic investigation</h4> <p>Bot traffic is getting smarter! To investigate the user agent and IP address to a specific post on a certain day, you can use the following query as a template</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">select user_agent, visitor_ip, count(action) as pageviews from parsely_data_pipeline_table_name where year = 'yyyy' and --this makes the query cheaper! month = 'mm' and --this makes the query cheaper! action = 'pageview' and url like '%only-include-unique-url-path-here%' and date(ts_action) = 'yyyy-mm-dd'</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">select user_agent, visitor_ip, count(action) as pageviews from parsely_data_pipeline_table_name where year = 'yyyy' and --this makes the query cheaper! month = 'mm' and --this makes the query cheaper! action = 'pageview' and url like '%only-include-unique-url-path-here%' and date(ts_action) = 'yyyy-mm-dd'</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-engaged-time-by-referrer-type">Engaged-time by referrer type</h4> <p>This is a template query to retrieve engaged time by referrer category.</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">select channel, ref_category, sum(engaged_time_inc) as engaged_time_seconds, sum(engaged_time_inc)/60 as engaged_time_minutes from parsely_data_pipeline_table_name where year = 'yyyy' and month = 'mm' group by 1,2 order by 3 desc</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">select channel, ref_category, sum(engaged_time_inc) as engaged_time_seconds, sum(engaged_time_inc)/60 as engaged_time_minutes from parsely_data_pipeline_table_name where year = 'yyyy' and month = 'mm' group by 1,2 order by 3 desc</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h4 class="wp-block-heading" id="h-view-conversions">View conversions</h4> <p>Your conversions data is included in your Data Pipeline data! Use the template below to get you started with the conversions data.</p> <div class="wp-block-a8c-docs-syntax-highlighting a8c-docs-syntax"><pre class="line-numbers prism-large" data-start="1"><code class="lang-php">select * from parsely_data_pipeline_table_name where year = 'yyyy' and --this makes the query cheaper! month = 'mm' and --this makes the query cheaper! action = 'conversion'</code></pre><textarea aria-hidden="true" class="a8c-docs-syntax__copy-textarea">select * from parsely_data_pipeline_table_name where year = 'yyyy' and --this makes the query cheaper! month = 'mm' and --this makes the query cheaper! action = 'conversion'</textarea><button class="a8c-docs-syntax__copy-button" type="button"><span class="a8c-docs-syntax__copy-button__before">Copy</span><span class="a8c-docs-syntax__copy-button__after" aria-hidden="true">Copied</span></button></div> <h2 class="wp-block-heading" id="h-use-dbt-and-a-pre-formatted-star-schema-to-organize-the-data-pipeline-data-in-redshift">Use dbt and a pre-formatted star schema to organize the Data Pipeline data in Redshift</h2> <p>A “data-build tool” for your Parse.ly data that automates SQL table creation for your data pipeline. It creates queryable tables for things like page views, sessions, loyalty users, subscribers, engagement levels, read-time, and handles the incremental loading of new data from S3 to your SQL tables. By handling this setup work for you, the data-build tool reduces configuration time and lets you get started writing your own custom queries more quickly. You can also find more information in our associated Github Repo: https://github.com/Parsely/parsely_raw_data/tree/master/dbt/redshift</p> <h3 class="wp-block-heading">How to get started</h3> <ul class="wp-block-list"> <li>Install DBT and requirements located in the main <code>/dbt/</code> folder one level up. <code>pip install -r requirements.txt</code></li> <li>Edit the following files: <ul class="wp-block-list"> <li><code>~/.dbt/profiles.yml</code>: Input profile, Redshift cluster, and database information. <a href="https://docs.getdbt.com/dbt-cli/configure-your-profile">Instructions can be found here in the dbt docs.</a></li> <li><code>settings/default.py</code>: This is the one stop shop for all parameters that need to be configured.</li> </ul> </li> <li>Test it by running <code>python -m redshift_etl</code>. If <code>settings/default.py</code> fully updated, then no parameters are needed. However if arguments are given, those will override any settings in <code>default.py</code>.</li> <li>Schedule <code>redshift_etl.py</code> to run on an automated schedule (recommended daily)</li> </ul> <h3 class="wp-block-heading">Schemas/models</h3> <ul class="wp-block-list"> <li><em>Users</em> Table Grain: 1 row per unique user ID defined by IP address and cookie. The table that provides the Parse.ly DPL lifetime engagement of a user including defining the user as Loyalty and Rolling 30 day loyalty.</li> <li><em>Sessions</em> Table Grain: 1 row per user sessions. A session is defined as any activity by one user without being idle for more than 30 minutes. The session table includes total engagement and pageview metrics for the entire session as well as the user-types at the time of the session. This allows for simplified identification of conversions into loyalty users and subscribers.</li> <li><em>Content</em> Table Grain: 1 row per article or video. This table contains only the most recent metadata for each article or video and aids in simplified reporting and aggregation when metadata is changed throughout the lifetime of an article.</li> <li><em>Campaigns</em> Table Grain: 1 row per campaign. This table contains only the most recent description for each campaign.</li> <li><em>Pageviews</em> Table Grain: 1 row per pageview. This table contains the referrer, campaign, timestamps, engaged time, and at-time-of-engagement metadata info for each pageview. The pageviews are organized to view the order and flow of pageviews within a session for one user.</li> <li><em>Videoviews</em> Table Grain: 1 row per videoview. This table contains the referrer, campaign, timestamps, engaged time, and at-time-of-engagement metadata info for each video view. The videviews are organized to view the order and flow of videoviews within a session for one user.</li> <li><em>Custom events</em> Table Grain: 1 row per custom event sent through the Parse.ly DPL. This is any event that is not: pageview, heartbeat, videostart, or vheartbeat. These can be specified in the dbt_project.yml file and contain keys to join to users, sessions, content, and campaigns.</li> </ul> </div>  <p class='a8c-docs-last-updated-text'>Last updated: August 15, 2024</p> </article>  </main> <footer class="a8c-docs-layout__main__content__footer"> <hr /> <p class="has-text-align-center a8c-docs-gutter-bottom-none font-small"> Documentation is licensed under a </p> <p class="has-text-align-center font-small"> <a href="https://creativecommons.org/licenses/by-sa/4.0/"> Creative Commons Attribution-ShareAlike 4.0 International License </a> </p> <div class="a8c-docs-automattic-block"> <p> <a href="https://automattic.com/"> An <span class="screen-reader-text">Automattic</span><svg class="svg-icon svg-icon-automattic" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 15.4"><path d="M72.5 15.4c-5.1 0-8.4-3.7-8.4-7.5v-.4c0-3.9 3.3-7.5 8.4-7.5 5.1 0 8.4 3.6 8.4 7.5V8c0 3.8-3.3 7.4-8.4 7.4zm5.7-7.9c0-2.8-2-5.3-5.7-5.3s-5.7 2.5-5.7 5.3v.3c0 2.8 2 5.3 5.7 5.3s5.7-2.5 5.7-5.3v-.3z" fill="#3298CB"/><path d="M15 14.9l-1.9-3.6H4.7l-1.8 3.6H0L7.8.5H10l7.9 14.4H15zM8.8 3.3l-3.1 6h6.4l-3.3-6zm21.4 12.1c-5.2 0-7.6-2.8-7.6-6.5V.5h2.7V9c0 2.7 1.7 4.2 5.1 4.2 3.4 0 4.8-1.6 4.8-4.2V.5h2.7v8.4c0 3.6-2.3 6.5-7.7 6.5zM52.9 2.8v12.1h-2.7V2.8h-6.3V.5h15.3v2.2h-6.3zM105 14.9V3.5l-.7 1.3-6 10.1H97L91 4.8l-.7-1.3v11.4h-2.6V.5h3.7l5.7 9.9.7 1.2.7-1.2 5.6-9.9h3.7v14.4H105zm23.1 0l-1.9-3.6h-8.4l-1.8 3.6h-3L120.8.5h2.2l7.9 14.4h-2.8zm-6.2-11.6l-3.1 6h6.4l-3.3-6zm19.9-.5v12.1h-2.7V2.8h-6.3V.5h15.3v2.2h-6.3zm19.8 0v12.1h-2.7V2.8h-6.3V.5h15.3v2.2h-6.3zm12.9 12.1v-13c1.1 0 1.5-.6 1.5-1.4h1.1v14.4h-2.6zm23.8-10.3c-1.3-1.2-3.2-2.3-5.8-2.3-3.8 0-6 2.6-6 5.4V8c0 2.7 2.2 5.3 6.2 5.3 2.4 0 4.4-1.1 5.6-2.3l1.6 1.7c-1.6 1.6-4.3 2.9-7.4 2.9-5.4 0-8.7-3.5-8.7-7.4v-.6c0-3.9 3.6-7.6 8.9-7.6 3 0 5.8 1.3 7.3 2.9l-1.7 1.7zM74.3 5c.5.3.6 1 .3 1.5l-2.5 3.8c-.3.5-1 .6-1.5.3s-.6-1-.3-1.5l2.5-3.8c.4-.5 1-.6 1.5-.3z"/></svg> Creation </a> </p> </div>  </footer>  </div>  <div class="a8c-docs-layout__main__content__secondary"> <nav id="docs-toc-nav" class="a8c-docs-table-of-contents__sticky" aria-label="Table of Contents"> </nav> </div>  </div>  </div>  </div>  </div>  </div>   <script defer id="bilmur" data-provider="vip" data-service="k8s-a8c" src="https://s0.wp.com/wp-content/js/bilmur.min.js?m=202448"></script> <script type="text/javascript" src="https://docs.parse.ly/wp-content/themes/a8c-docs/assets/build/main.js?m=1732566038g" ></script><script type="text/javascript" src="https://stats.wp.com/e-202448.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"209021633\",\"post\":\"2120\",\"tz\":\"0\",\"srv\":\"docs.parse.ly\",\"hp\":\"vip\",\"j\":\"1:14.0\"}") ]); _stq.push([ "clickTrackerInit", "209021633", "2120" ]); /* ]]> */ </script> </body> </html>