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data-emotion="marketing-web-emotion bt4sib"></style><style data-emotion="marketing-web-emotion 16fr9ds">.sdsm,.sdsm-default{--block-title-color:var(--foreground-color);--block-subtitle-color:var(--foreground-color);--block-eyebrow-color:var(--foreground-color);--block-title-desktop-font-size:36px;--block-title-desktop-font-stretch:normal;--block-title-desktop-font-line-height:44px;--block-title-mobile-font-size:32px;--block-title-mobile-font-line-height:var(--h2-mobile-font-line-height);--block-header-desktop-padding:var(--spacing-m) 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css-1kb4d0b"><article class="sdsm-block css-s90pm7"><div data-test-id="sdsm-block-curtain" class="css-3k15qi"></div><video class="video css-1dv8jyl" autoplay="" loop="" muted="" playsinline="" preload="auto" crossorigin="anonymous"><source src="https://videos.ctfassets.net/8tv80wwv755s/2dDJRv5hmaOJFWzB0JosK0/1f4f04a8968d510a0db328e3117f77c9/Hero_Vert_V03.mp4" type="video/mp4" media="(max-width: 768px)"/><source src="https://videos.ctfassets.net/8tv80wwv755s/5Wde5jmERIiCGTXHE47YBU/03761180ee0a02af68772d056d5453e5/Hero_desktop_V03.mp4" type="video/mp4"/></video><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1kazlc"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/8tv80wwv755s/57D6WtKTI3LkJhbSZzWJEy/f36e482acdb99f11ee3f633acb64443e/Arcadia-CreativeStudio-White-NEW.svg" type="image/svg+xml"/><img alt="" class="css-1bj4hdt" src="https://images.ctfassets.net/8tv80wwv755s/57D6WtKTI3LkJhbSZzWJEy/f36e482acdb99f11ee3f633acb64443e/Arcadia-CreativeStudio-White-NEW.svg?q=40&h=600"/></picture></div></div></div></section></section></div></article><article class="sdsm-block css-s90pm7"><video class="video css-1dv8jyl" autoplay="" loop="" muted="" playsinline="" preload="auto" crossorigin="anonymous"><source src="https://videos.ctfassets.net/8tv80wwv755s/4luAsPKKPOaV8THjPLXvJd/78299b9e845399d4c69d32dfef2532ab/AnimatedBG_Loop.mp4" type="video/mp4"/></video><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><div class="css-djs1q0">WHO WE ARE</div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><div class="sdsm-h3 css-85zy81">Arcadia is Snap鈥檚 full service Augmented Reality Studio <br/>focused on building groundbreaking experiences with innovative brands. <br/><br/>Our mission is to showcase the transformative power of Snap AR<br/> and evolve innovations into new industry standards. </div><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1n2rltr" poster="https://images.ctfassets.net/8tv80wwv755s/6NGhQ0rnDxIxP5HqjwX9U0/d641785cebee4bce2385241d278747ee/Cover.jpg" controls="" preload="none" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/8tv80wwv755s/P8x64SSETVZp6jx8SohGG/3ebf19878a49e42ba4da73bbb0ce5e5a/Arcadia_Wrapped_Sizzle_UpdatedEndcard_LowRes.mp4" type="video/mp4"/></video></div></div></div></section></section></div></article><article id="work" class="sdsm-block css-s90pm7"><div data-test-id="sdsm-block-curtain" class="css-3k15qi"></div><picture><source srcSet="https://images.ctfassets.net/8tv80wwv755s/6wHoC4di9fRqMgmyi81ULl/def73cf6c90ff04b0a2509cb9443855d/coke.png?fm=webp&q=40" type="image/webp"/><img alt="" class="css-18pxnpb" src="https://images.ctfassets.net/8tv80wwv755s/6wHoC4di9fRqMgmyi81ULl/def73cf6c90ff04b0a2509cb9443855d/coke.png?q=40" loading="lazy" fetchpriorty="auto"/></picture><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><div class="css-djs1q0">CPG</div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/8tv80wwv755s/34M4MmdgF0DB13kInf4g3z/7297fa81280fb43785f5d7b5db0c3e4e/CocaCola.svg" type="image/svg+xml"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/8tv80wwv755s/34M4MmdgF0DB13kInf4g3z/7297fa81280fb43785f5d7b5db0c3e4e/CocaCola.svg?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><i>World鈥檚 First Ever AR Vending Machine</i></p></h3></div></div></section></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://www.coca-cola-ar-vending-machine.com/?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">View</span></a></section></div></article><article class="sdsm-block css-s90pm7"><div data-test-id="sdsm-block-curtain" class="css-3k15qi"></div><picture><source srcSet="https://images.ctfassets.net/8tv80wwv755s/2eKDuk8WBX4s5Ry8xKa1nH/b224a29491cf108983e40b76796f176f/nyx.png?fm=webp&q=40" type="image/webp"/><img alt="" class="css-18pxnpb" src="https://images.ctfassets.net/8tv80wwv755s/2eKDuk8WBX4s5Ry8xKa1nH/b224a29491cf108983e40b76796f176f/nyx.png?q=40" loading="lazy" fetchpriorty="auto"/></picture><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><div class="css-djs1q0">BEAUTY</div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/8tv80wwv755s/23oIwdBVDhJbwS2WcR3m8f/9764efed41e891c6a73ebc4c0f7749af/NYX.svg" type="image/svg+xml"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/8tv80wwv755s/23oIwdBVDhJbwS2WcR3m8f/9764efed41e891c6a73ebc4c0f7749af/NYX.svg?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><i>Ur Always-On Makeup BFF</i></p></h3></div></div></section></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" href="http://www.nyx-beauty-bestie.com/?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">View</span></a></section></div></article><article class="sdsm-block sdsm-secondary css-s90pm7"><div data-test-id="sdsm-block-curtain" class="css-3k15qi"></div><picture><source srcSet="https://images.ctfassets.net/8tv80wwv755s/6pmeSexUG0zUUBySsKnebn/eaa8f06fe37d2158241619fd9ebd5342/nike.png?fm=webp&q=40" type="image/webp"/><img alt="" class="css-18pxnpb" src="https://images.ctfassets.net/8tv80wwv755s/6pmeSexUG0zUUBySsKnebn/eaa8f06fe37d2158241619fd9ebd5342/nike.png?q=40" loading="lazy" fetchpriorty="auto"/></picture><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><div class="css-djs1q0">EXPERIENTIAL</div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/8tv80wwv755s/7DEkitPvJDEl4BZGcqw5qK/e7ff8f5f8d68f704ede97dfb2a21dfc0/Nike.svg" type="image/svg+xml"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/8tv80wwv755s/7DEkitPvJDEl4BZGcqw5qK/e7ff8f5f8d68f704ede97dfb2a21dfc0/Nike.svg?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><i>Turning the Paris Sky into an AR Playground</i></p></h3></div></div></section></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://vimeo.com/974525854/62bca43a16?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">View Sizzle</span></a></section></div></article><article class="sdsm-block css-s90pm7"><div data-test-id="sdsm-block-curtain" class="css-3k15qi"></div><picture><source srcSet="https://images.ctfassets.net/8tv80wwv755s/2dX99J6NgFR2LtDoXHStPB/a6568da28a09c19c0e8fc507748e0196/livenation.png?fm=webp&q=40" type="image/webp"/><img alt="" class="css-18pxnpb" src="https://images.ctfassets.net/8tv80wwv755s/2dX99J6NgFR2LtDoXHStPB/a6568da28a09c19c0e8fc507748e0196/livenation.png?q=40" loading="lazy" fetchpriorty="auto"/></picture><div data-testid="sdsm-block-boundary" 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