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srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377416d962ed72fcf2785b8_Group%201287-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377416d962ed72fcf2785b8_Group%201287.png 588w" class="services-nav-item-image"/><div class="heading-3"> Tracking deployment & Data analytics</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/email-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774daf2c8a5c810615e283_Group%201292.png 803w" class="services-nav-item-image"/><div class="heading-3">Email marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/twitter-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774fc7ef68a60ddf8119bd_twitter.png 841w" class="services-nav-item-image"/><div class="heading-3">Twitter Marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/influencer-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6377419b964b873216807e25_Illustration-1-1536x1002.png 748w" class="services-nav-item-image"/><div class="heading-3"> Influencer marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/tiktok-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774ca98fe63b7f226884ef_Group%201291.png 668w" class="services-nav-item-image"/><div class="heading-3"> TikTok marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/google-ads-ppc" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637744c2964b8736c280b4f4_Group%201286.png 648w" class="services-nav-item-image"/><div class="heading-3">Google Ads & PPC</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/facebook-instagram-marketing" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637742e68fe63b26d867dc22_Refill-card-1-768x512.png 617w" class="services-nav-item-image"/><div class="heading-3"> Facebook & Instagram marketing</div></a></div><div role="listitem" class="services-nav-item w-dyn-item"><a href="/services/digital-strategy" class="link-block w-inline-block"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63774f5cdbdca407d7a7aba9_digital%20strategy.png 883w" class="services-nav-item-image"/><div class="heading-3">Digital Strategy</div></a></div></div></div></div></nav></div><a href="/case-studies" class="nav-link w-nav-link">Case studies</a><a href="/our-process" class="nav-link w-nav-link">Our process</a><a href="/about-us" class="nav-link w-nav-link">About us</a><a href="/blog" class="nav-link w-nav-link">Blog</a><a href="/contacts" class="nav-link w-nav-link">Contact us</a></div><div class="nav-menu-mask-mobile"><div class="flex-space-between hidden"><div class="flex-left"><a href="/services/digital-strategy" class="dropdown-link w-inline-block"><img src="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/63638d51e9afcd74bdc98958_Icon%20awesome-brain.svg" loading="lazy" alt="brain icon" class="icon-m margin-right-xs"/><div class="link-text">Digital Strategy</div></a><a id="w-node-_62d4a8a6-45d8-25d6-62f8-2dc9fedf213b-8d67a8d6" href="#" class="dropdown-link w-inline-block"><img 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class="nav-link w-nav-link">Contact us</a></div></nav><div scroll="both" class="nav-menu-button w-nav-button"><div class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761d4a0135e85b5bdd283a_logo-bg-w.svg" loading="lazy" alt="Complex Build - 小褌褉芯懈褌械谢薪邪袣芯屑锌邪薪懈褟袣芯屑锌谢械泻褋袘懈谢写" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">Spreading the right message to as many channels as possible</h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">Real Estate</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Digital Strategy</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Instagram</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Graphic Design</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">ComplexBuild is a company that covers the entire cycle of design and construction, starting from the selection of a suitable plot, research, investment, design, construction, landscaping.</p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1.jpg" loading="lazy" alt="Luxury Building Project Complex Build" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374b222f01c735daaaae3bf_ComplexBuild_banner1.jpg 2000w" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">Their main goal was to acquire new leads from Facebook Ecosystem and sell their real estate properties before the construction period. With Facebook and Instagram ads, they wanted to spread a comprehensive massage to as many channels as possible.</p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">We used a lot of variations in terms of testing creatives and approaches. We created careful audience segments and set up advanced tracking to better push data from their website directly to Facebook. Hence we managed to achieve a high ad relevance score and we increased the optimization process. The result was - more quality leads at a lower price.</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761a279753ece20712697d_Group%201311.png" loading="lazy" alt="Luxury Building Project Complex Build" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761a279753ece20712697d_Group%201311-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761a279753ece20712697d_Group%201311-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761a279753ece20712697d_Group%201311.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p>Complex Build achieved a significant result especially at the price per new lead. We optimized the Landing page to better increase their user experience once they see an ad.</p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">320%</div><div class="text-mobile-small">Increase in New Leads</div></div><div class="achievement-box"><div class="number-medium">80%</div><div class="text-mobile-small">Decrease on CPL</div></div><div class="achievement-box"><div class="number-medium">250%</div><div class="text-mobile-small">Increase on Calls</div></div><div class="achievement-box"><div class="number-medium">70%</div><div class="text-mobile-small">Increase on Conversion Rate</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc66bf7cacb48c6bd5f3d_Group%201325.png" loading="lazy" alt="Luxury Building Project Complex Build" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc66bf7cacb48c6bd5f3d_Group%201325-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc66bf7cacb48c6bd5f3d_Group%201325-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/637cc66bf7cacb48c6bd5f3d_Group%201325.png 824w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items w-row"><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/ardes" class="case-studies-images w-inline-block"><img alt="Ardes Shop entrance at grand opening event " loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ae5464c585c4be93f599_Ardes_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ae5464c585c4be93f599_Ardes_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ae5464c585c4be93f599_Ardes_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ae5464c585c4be93f599_Ardes_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ae5464c585c4be93f599_Ardes_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ae5464c585c4be93f599_Ardes_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium"> 400%</div><div class="text-mobile-small">Decrease on CPP</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cb245d8568da3257109_ardes-logo-scaled.png" loading="lazy" alt="" sizes="(max-width: 479px) 96px, 112px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cb245d8568da3257109_ardes-logo-scaled-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cb245d8568da3257109_ardes-logo-scaled-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cb245d8568da3257109_ardes-logo-scaled-p-1080.png 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cb245d8568da3257109_ardes-logo-scaled-p-1600.png 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cb245d8568da3257109_ardes-logo-scaled.png 1914w" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">eCommerce</p></div><h2 class="h4">Operating in several channels makes the spend quite complex</h2><a href="/case-studies/ardes" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/home2u" class="case-studies-images w-inline-block"><img alt="The Building of Home2U Real Estate in Sofia " loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ac19f0b7a5ff4a9b7439_Home2U_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">35%</div><div class="text-mobile-small">Increase in New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761cf190751e4ea5e93142_Group%201834.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">Reaching the right audience with the right message</h2><a href="/case-studies/home2u" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/newpoint" class="case-studies-images w-inline-block"><img alt="New Point houses in expensive luxurious neighbourhood" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374abedb98c9d09ba8cd105_NewPoint_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">455%</div><div class="text-mobile-small">Increase on New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761ec2405ffe1c23eb26dd_6374a04727a13397224b8ff3_newpoint-logo-small.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Real Estate</p></div><h2 class="h4">A new generation complex with the best living conditions </h2><a href="/case-studies/newpoint" class="button-link">View Case Study</a></div></div></div></div></div></section><section class="section cta"><div class="container relative"><div class="flex-horizontal"><div class="cta-text-wrapper"><h2 class="h2-large mobile-center">Let's talk about your <span class="text-blue">digital success</span></h2><p class="mobile-center">Save time, money and resources. 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