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src="https://go.sustainablebrands.com/js/piUtils.js?ver=2021-09-20"></script><script type="text/javascript"> piAId = '479622'; piCId = '79915'; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 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Brands have the power to meet their growing customer demand with sustainable product innovation, inspiration and education - and they can get there faster by tapping into insights provided by SB’s ongoing research study.<br> Our latest research delves into consumer attitudes and actions, uncovering what really motivates sustainable behavior and where the biggest challenges lie. By understanding these dynamics, brands and organizations can align their strategies with consumer priorities, building trust and inspiring meaningful change. <br> Here’s a sneak peek at what you’ll discover in the highlights report:</span></span></span></span></span></span></span></span></p> <ol> <li style="line-height: 1.8;"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong>Navigating Priorities - </strong><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Consumers today feel overwhelmed by the number of pressing social and environmental issues, with many struggling to know where to focus their efforts. Most see social and environmental challenges as deeply interconnected, emphasizing the need for holistic solutions</span></span></span></span></span></span></span></span></li> <li style="line-height: 1.8;"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><strong>The Intention-Action Gap</strong></span></span></span></span></span></span> - <span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Although consumers express strong intentions to adopt sustainable behaviors, putting these intentions into practice remains challenging—especially in reducing food and water waste and choosing nature-friendly products. While interest in sustainable actions is growing, barriers often prevent follow-through.</span></span></span></span></span></span></span></span></li> <li style="line-height: 1.8;"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><strong>Motivators and Obstacles</strong></span></span></span></span></span></span> - <span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Key drivers like confidence, positive social support, and family alignment encourage sustainable choices. Yet, high costs and lack of knowledge still hold many back, especially older generations, creating opportunities for brands to offer guidance and accessible options.</span></span></span></span></span></span></span></span></li> <li style="line-height: 1.8;"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><strong>Skepticism Meets Brand Loyalty</strong></span></span></span></span></span></span> - <span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Many consumers are eager to switch to sustainable brands, particularly in beauty, food, and apparel, but skepticism is high. Over half suspect companies of “greenwashing,” indicating a critical need for brands to communicate their impact transparently</span></span></span></span></span></span></span></span></li> <li style="line-height: 1.8;"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><strong>Rethinking Responsibility - </strong></span></span></span></span></span></span><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Consumers are increasingly looking to governments and companies to lead on sustainability, yet they doubt the actual impact of these efforts. As personal actions feel less sufficient, brands have a unique role in guiding consumers toward impactful choices.</span></span></span></span></span></span></span></span></li> </ol> <div style="line-height: 1.8;"> </div> </div> </div> <div width="33.33%" class="column columnDiv" style="width: 33.33%;margin-right: 5px;margin-bottom: 5px;vertical-align: top;display: inline-block;"> <div class="attachmentPoint" style="--label-color: #444444; --label-font: Arial; --label-font-size: 14px; --label-alignment-float: none; --label-alignment-text-align: left; --label-alignment-line-height: 1em; --label-alignment-width: auto; --label-alignment-submit-margin-left: 5px; --label-alignment-above-label-margin-left: 50px; --label-alignment-margin-left: 0px; --label-alignment-span-description-margin-left: 0px; --label-alignment-background-position: top left; --label-alignment-padding-left: 15px; --input-background-color: #FFFFFF; --input-border: 1px solid #C9C9C9; --input-border-width: 1px; --input-border-radius: 0px; --input-dropdown-icon-color: #000000; --input-focus-background-color: #FFFFFF; --input-focus-border-color: #0070D2; --input-focus-border-outline: none; --input-focus-box-shadow: 0 0 2px #0070D2; --input-error-background-color: #FFFFFF; --input-error-border-color: #BA0517; --checkbox-radio-button-icon-color: #016DCC; --checkbox-alignment-vertical: block !important; --radio-button-alignment-vertical: block !important; --button-text-font: Arial; --button-text-font-size: 16px; --button-text-font-color: #FFFFFF; --button-text-font-weight: normal; --button-text-font-style: normal; --button-text-decoration: none; --button-color: #000000; --button-border-radius: 0px; --button-border: 0px solid #000000; --button-padding-top: 10px; --button-padding-right: 20px; --button-padding-bottom: 10px; --button-padding-left: 20px; --button-alignment: center; --button-margin-top: 0px; --button-margin-right: 0px; --button-margin-bottom: 0px; --button-margin-left: 0px;" data-form-id="14055" data-form-url="https://go.pardot.com/l/478622/2023-11-27/mmmdf?is_lpb_preview=1" title="SCT 2023 Pulse Highlights"> <form accept-charset="UTF-8" method="post" action="https://go.sustainablebrands.com/2024-sct-pulse-highlights" class="form" id="pardot-form"> <style type="text/css"> form.form p label { color: #000000; font-family: Helvetica, Arial, sans-serif; } </style> <p><span style="font-size:18px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong>Download the SB Socio-Cultural Trends Research™ Highlights 2024 Pulse Report</strong></span></span></p> <p><img alt="" border="0" height="250" src="https://sbweb.s3.us-east-1.amazonaws.com/website/Socio-Cultural+Research/2024-Fall_SCT_Highlights_Mockup.png" style="width: 250px; height: 250px; border-width: 0px; border-style: solid;" width="250" /></p> <p> <style type="text/css">/* Form background, width etc */ #pardot-form { background-color:#FFFFFF; } /* The submit button */ #pardot-form p.submit input { background-color: #397890; border: 0; color: #FFFFFF; font-size: 15px; padding: 10px 30px; margin-right: 0; margin-left: 0; } /* The submit button on mouse hover */ #pardot-form p.submit input:hover { background-color:#055d73; } </style> </p> <p class="form-field first_name pd-text required "> <label class="field-label" for="478622_113349pi_478622_113349">First Name</label> <input type="text" name="478622_113349pi_478622_113349" id="478622_113349pi_478622_113349" value="" class="text" size="30" maxlength="40" onchange="" onfocus="" /> </p> <div id="error_for_478622_113349pi_478622_113349" style="display:none"></div> <p class="form-field last_name pd-text required "> <label class="field-label" for="478622_113352pi_478622_113352">Last Name</label> <input type="text" name="478622_113352pi_478622_113352" id="478622_113352pi_478622_113352" value="" class="text" size="30" maxlength="80" onchange="" onfocus="" /> </p> <div id="error_for_478622_113352pi_478622_113352" style="display:none"></div> <p class="form-field company pd-text required "> <label class="field-label" for="478622_113355pi_478622_113355">Company</label> <input type="text" name="478622_113355pi_478622_113355" id="478622_113355pi_478622_113355" value="" class="text" size="30" maxlength="255" onchange="" onfocus="" /> </p> <div id="error_for_478622_113355pi_478622_113355" style="display:none"></div> <p class="form-field job_title pd-text required "> <label class="field-label" for="478622_113358pi_478622_113358">Job Title</label> <input type="text" name="478622_113358pi_478622_113358" id="478622_113358pi_478622_113358" value="" class="text" size="30" maxlength="128" onchange="" onfocus="" /> </p> <div id="error_for_478622_113358pi_478622_113358" style="display:none"></div> <p class="form-field email pd-text required "> <label class="field-label" for="478622_113361pi_478622_113361">Email</label> <input type="text" name="478622_113361pi_478622_113361" id="478622_113361pi_478622_113361" value="" class="text" size="30" maxlength="255" onchange="" onfocus="" /> </p> <div id="error_for_478622_113361pi_478622_113361" style="display:none"></div> <p style="position:absolute; width:190px; left:-9999px; top: -9999px;visibility:hidden;"> <label for="pi_extra_field">Comments</label> <input type="text" name="pi_extra_field" id="pi_extra_field"/> </p> <!-- forces IE5-8 to correctly submit UTF8 content --> <input name="_utf8" type="hidden" value="☃" /> <p class="submit"> <input type="submit" accesskey="s" value="Submit" /> </p> <script type="text/javascript"> //<![CDATA[ var anchors = document.getElementsByTagName("a"); for (var i=0; i<anchors.length; i++) { var anchor = anchors[i]; if(anchor.getAttribute("href")&&!anchor.getAttribute("target")) { anchor.target = "_top"; } } //]]> </script> <input type="hidden" name="hiddenDependentFields" id="hiddenDependentFields" value="" /></form> <script type="text/javascript">(function(){ pardot.$(document).ready(function(){ (function() { var $ = window.pardot.$; window.pardot.FormDependencyMap = []; $('.form-field-primary input, .form-field-primary select').each(function(index, input) { $(input).on('change', window.piAjax.checkForDependentField); window.piAjax.checkForDependentField.call(input); }); })(); });})();</script></div> </div> </div> <div class="row" style="align-items: flex-start; width: 100%; background-color: undefined;" role="presentation"> <div width="100%" class="column columnDiv" style="width: 100%;vertical-align: top;display: inline-block;"> <div style="font-size: 0; text-align: left;"> <img style="width: 100%; display: inline-block; border: none; max-width: 100%; object-fit: cover;" src="https://sbweb.s3.us-east-1.amazonaws.com/digital/headers/2024-SCT-Stats.png" alt width="100%"> </div> <div class="contentbuilder-landingpage-richtext" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; padding-right: 10px; padding-bottom: 20px; padding-left: 10px; word-break: break-word;" role="presentation" id="contentRegion"> <p style="line-height:1.7999999999999998"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#282828"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Explore the 2024 SB Socio-Cultural Trends Research Fall highlights report for deeper insights and actionable takeaways to connect with today’s conscious consumers. Download now to understand the motivations, challenges, and opportunities that can help shape your brand’s sustainability journey.</span></span></span></span></span></span></span></span></p> </div> <div class="contentbuilder-landingpage-richtext" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; padding-top: 30px; padding-left: 10px; word-break: break-word;" role="presentation" id="contentRegion"> <span style="font-size:20px;"><span style="color:#397890;"><strong>Uncover Customer Perceptions of Your Specific Brand</strong></span></span> </div> <div class="contentbuilder-landingpage-richtext" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px; padding-right: 10px; padding-bottom: 20px; padding-left: 10px; word-break: break-word;" role="presentation" id="contentRegion"> <p style="line-height:1.7999999999999998"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#282828"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Submit any brand into the 2025 annual study and receive unparalleled insights on customer perception of that brand’s performance. Benchmark how your customers rate your brand on social and environmental sustainability and overall brand trust, while also seeing how your brand compares to others included in the study. </span></span></span></span></span></span></span></span></p> <p style="color:#333333;font-family:Arial;font-size:16px;font-weight:normal;margin:0;"><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><u><a href="https://go.sustainablebrands.com/2025-SCT-Brand-Test"><span style="color:#2980b9;"><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Submit your brands by January 15, 2025</span></span></span></span></span></span></a></u><span style="line-height:2;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#282828"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> to be included in this unparalleled sustainability-centric consumer research. Space is limited and will be filled on a first-come, first-served basis.</span></span></span></span></span></span></span></span></p> </div> </div> </div> </div> </div> </body></html>