CINXE.COM

Dumbing down society - Magazine - Aurora

<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://aurora.dawn.com:80/news/1140729/dumbing-down-society","20180109205125","https://web.archive.org/","web","/_static/", "1515531085"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Dumbing down society - Magazine - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1140729"/> <link rel="dns-prefetch" href="//web.archive.org/web/20180109205125/http://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20180109205125/http://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20180109205125/http://cdnjs.cloudflare.com/"> <meta name="twitter:url" content="https://web.archive.org/web/20180109205125im_/http://aurora.dawn.com/news/1140729"/> <meta name="twitter:title" content="Dumbing down society"/> <meta name="twitter:description" content="The wider implications of 'forgettable, disposable television'."/> <meta name="twitter:image" content="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/medium/2015/03/55033faeb714d.jpg"/> <meta property="og:site_name" content="Aurora Magazine"/> <meta property="og:url" content="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1140729"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Dumbing down society"/> <meta property="og:description" content="The wider implications of 'forgettable, disposable television'."/> <meta property="og:image" content="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/medium/2015/03/55033faeb714d.jpg"/> <meta itemprop="name" content="Dumbing down society"/> <meta itemprop="description" content="The wider implications of 'forgettable, disposable television'."/> <meta itemprop="image" content="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/medium/2015/03/55033faeb714d.jpg"/> <meta property="article:publisher" content="http://aurora.dawn.com"/> <meta property="article:published_time" content="2014-11-01 00:32:10"/> <meta property="article:modified_time" content="2017-11-28 14:51:23"/> <meta property="article:author" content="http://aurora.dawn.com/authors/3282/s-hyder"/> <meta property="article:section" itemprop="articleSection" content="magazine"/> <meta name="author" content="S. Hyder"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20180109205125\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20180109205125\/http:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20180109205125\/http:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20180109205125\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20180109205125\/http:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <script type="application/ld+json"> {"@context": "https://web.archive.org/web/20180109205125/http://schema.org", "@type": "BreadcrumbList","itemListElement": [{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/web.archive.org\/web\/20180109205125\/http:\/\/aurora.dawn.com\/magazine","name":"Magazine"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/web.archive.org\/web\/20180109205125\/http:\/\/aurora.dawn.com\/published-in-nov-dec-2014","name":"Published in Nov-Dec 2014"}}]} </script> <link rel="preload" as="style" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/_css/print.20171208132409.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/_css/all.20180104175309.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/_css/roboto.20171208132409.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20180109205125/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20180109205125/https://platform.twitter.com/widgets.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/_js/all.20180105162909.js"> <link rel="stylesheet" href="https://web.archive.org/web/20180109205125cs_/http://aurora.dawn.com/_css/print.20171208132409.css" media="print"> <link rel="stylesheet" href="https://web.archive.org/web/20180109205125cs_/http://aurora.dawn.com/_css/all.20180104175309.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20180109205125cs_/http://aurora.dawn.com/_css/roboto.20171208132409.css" media="all"> <!-- - - - - - - adsense:header start - - - - - - --> <script async="async" src="https://web.archive.org/web/20180109205125js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-MREC-DESKTOP-300x250-TOP', [300,250], 'div-gpt-ad-1455520357400-3').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[728,90],[320,50]], 'div-gpt-ad-1497509390303-1').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', ["Single Story","Media","Magazine"]); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script> <!-- - - - - - - adsense:header end - - - - - - --> <!-- - - - - start:refresh slots - - - - --> <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px'}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } } }); }); } </script> <!-- - - - - end:refresh slots - - - - --> <!-- - - - - start:google - - - - --> <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20180109205125/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension6', 'news/1140729'); ga('set', 'dimension1', 'Magazine'); ga('set', 'dimension2', 'Published in Nov-Dec 2014'); ga('set', 'dimension3', 'S. Hyder-3282'); ga('set', 'dimension5', '2014-11-01 00:32:10'); ga('set', 'contentGroup1', 'Magazine'); ga('set', 'contentGroup2', 'S. Hyder'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script> <!-- - - - - end:google - - - - --> <!-- - - - - start:chartbeat - - - - --> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <!-- - - - - end:chartbeat - - - - --> <!--[if lt IE 9]> <script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script> <![endif]--> </head> <body class="article magazine published-in-nov-dec-2014 magazine-published-in-nov-dec-2014 template--default modifier--default theme--white"> <div class="p-2 ad--top-leaderboard d-none d-sm-block"> <!--- 90 728 --> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1510380105517-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <div class="p-2 ad--top-leaderboard d-block d-sm-none"> <!--- 90 728 --> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1497509390303-1" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1497509390303-1'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <header class="mb-4 sticky theme--cream-light"> <div class="container-fluid mast"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20180109205125/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20180109205125/https://www.facebook.com/auroramagazine"><img src="/web/20180109205125im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20180109205125/https://twitter.com/AuroraMag"><img src="/web/20180109205125im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 search__text" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20180109205125/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20180109205125/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20180109205125/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20180109205125/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20180109205125/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20180109205125/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20180109205125/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20180109205125/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class="container-fluid"> <div class="content"> <main> <div class="row"> <div class="col-12"> <div class="row"> <div class="col-1"></div> <div class="col-lg-10 col-12"> <article class="story m-2"> <!-- box/social --> <!-- ******** template/header ******** --> <div class="template__header clearfix modifier--open px-1"> <!-- box/social --> <!-- box/title xxxlarge-lighter-mt:4 --> <h2 data-layout="story" data-id="1140729" class="story__title size-ten text--300 mt-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1140729/dumbing-down-society" class="story__link"><strong>Dumbing down society</strong></a></h2> <!-- box/label --> <div class=" my-2"> <span class="badge size-three text--black bald ">Published in Nov-Dec 2014</span> </div><!-- box/byline --><span class="story__byline my-2"><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3282/s-hyder">S. Hyder</a></span> <!-- box/excerpt --> <div class="story__excerpt size-five text--300 my-2">The wider implications of 'forgettable, disposable television'. </div> </div> <!-- ******** /template/header ******** --> <!-- ******** template/main ******** --> <div class="template__main clearfix modifier--open px-1"> <!-- box/social --> <!-- box/content --> <div class="story__content text--400 story__content--normal pt-4 mt-2"><div style="display: none"></div><p class="">Once upon a time, watching Pakistani television meant at best four to five hours of programming a day, including two news bulletins, <em>azaan</em> breaks and a <em>hadith</em> telop. Apart from that, entertainment covered an English comedy programme, English cartoons, a late night English drama serial and an Urdu drama serial, comedy programme or variety show. </p><p class="">The comedy was sharp and witty, often a satirical review of life as we knew it. Shows like <em>50-50</em> and <em>Studio Dhai</em> written by Anwar Maqsood. Surprisingly, Zia’s regime did not kill the satire pioneered by Shoaib Hashmi in the 70s. Anyone remember the reruns of <em>Taal Matol</em>? Regressive Islamisation and a clampdown on speech simply made the writers and actors smarter. Perhaps Zia and his cohorts had a funny bone underneath their starched <em>sherwanis</em>? Or they decided to turn a blind eye. </p><p class="">“<em>Daikhti aankhoun aur suntay kaanon, aapko</em> Tariq Aziz <em>ka salaam</em>” heralded the start of the one and only variety show, called <em>Neelam Ghar</em>. It was a mix of entertainment segments, quizzes and game show elements. It also gave birth to that time honoured line thrown at someone who comes up with a smart answer or a clever solution – “<em>Aur</em> water <em>cooler aap ka hua</em>”. Tariq Aziz’s solemnity was a far cry from the more flamboyant Zia Mohyeddin in the 70s. But <em>Neelam Ghar</em> was still firmly entrenched in the realm of intelligent television. </p><p class="">Then there were the dramas. <em>Waris</em>, written by Amjad Islam Amjad, was a riveting saga of feuding feudals. There was a twist in every episode, vicious intrigues and on some level it was startlingly real. Haseena Moin’s feisty and independent heroines (often clad in smart Tee Jays outfits without a <em>dupatta</em> in sight) went on to carve their own paths in life by embarking on ambitious careers and choosing their own mates. Fatima Surraya Bajia on the other hand played it safe with stories of large families, cousins marrying cousins, most of her more famous 80s dramas were adaptations of A.R Khatoon’s novels, set in the 40s and 50s. </p><p class="">Switch on the television today and you understand why it’s called the idiot box. Twenty-four hours of programming and most of it awful. Comedy is woefully absent. Apart from <em>4 Man Show</em> and <em>Banana News Network</em>, wit and satire appear to have died a painful death. Compared to the shows of three or four decades ago, <em>Hum Sab Umeed Say Hain (HSUSH)</em> is weak and banks on cheap shots. If you are lucky you will catch a mildly amusing moment but it will not be half as memorable as the skits on <em>50-50</em> or <em>Taal Matol</em>. You are not going to find reruns of <em>HSUSH</em> on TV or the DVDs in shops anytime soon. Nobody relates the story of an old show over dinner with friends dissolving in laughter. </p><p class="">Forgettable, disposable television.</p><p class="">Instead of the erudite Zia Mohyeddin in his brocade jackets or the sombre Tariq Aziz in his <em>awami</em> suit, we are blessed by Aamir Liaquat, his manic, beaming visage and base sense of humour. Instead of Amjad Islam Amjad, an MA in Urdu literature, poet and college lecturer or Haseena Moin, an MA in History, pioneer of Radio Pakistan and school principal, we have a host of bitter and tired housewives or spinsters spinning tales of worn out, brow-beaten heroines submitting happily to the choke-hold of conservative society. </p><figure class="media one-whole palm--one-whole media--stretch "> <div class="media__item "><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/primary/2015/03/55033faeb714d.jpg?r=1005223209" alt="Illustration by Creative Unit."/></div> <figcaption class="media__caption ">Illustration by Creative Unit.</figcaption> </figure> <p> </p><p class="">The Turkish dramas arrived two years ago and sent everyone into a tailspin. Writers, directors and actors were up in arms. Op-eds were written about how the Turks were ‘damaging’ our culture. In truth, the only thing they damaged was the complacency our writers were basking in. The Turkish dramas had intelligent and strong women as protagonists, women who were not afraid to challenge the status quo and carve out their own paths. Archaic conventions were set aside and a modern outlook was encouraged. </p><p class="">Whereas the Pakistani drama, <em>Roag</em>, showed a girl who had been sexually abused as a child and who then marries her abuser due to a cruel twist of fate, the Turkish drama <em>Fatma Gul</em> depicted a young victim of rape who succeeds against all odds to get her rapists imprisoned, falls in love, marries and has a family of her own. You would think the success of the more progressive Turkish drama would have given our local producers some food for thought. But no. They have persisted in doling out the same trash. </p><p class="">If the programming was just bad it wouldn’t be a cause for concern. What is troubling is the persistence with which regressive storylines are pursued with such fervour. Why are we catering to the lowest common denominator, where base humour and submissive women are the order of the day? </p><p class="">We have certainly come a long way from the days of <em>Tanhaiyaan’s</em> Zara who started her own business, wore saris with aplomb and had a romantic relationship based on friendship and equality. Now instead, working women are derided and deemed home breakers. Chiffon saris are worn by villainous tramps. Heroes who enjoyed playful banter with their better halves have been replaced by men who hark back to 19th century norms. The more a woman suffers the more virtuous she is deemed. </p><p class="">Isn’t it ironic that democracy and freedom of speech have led to regressive values and a stifling of the imagination? Isn’t it ironic that the greatest enemy of female empowerment are women themselves? </p><p class="">The writers who resent independent women for what they never had! The actresses who embrace these roles with aplomb for a fat pay cheque despite the fact that the lives they depict are light years away from the lives they lead? Or producers and channel heads who display such gross irresponsibility in perpetuating these myths?</p><p class="">Channel heads will turn around and say that this is what the public demands. No. This is not what the public demands and neither is it true that they do not accept sophisticated storylines. This is the public who laps up Turkish dramas, who loves song and dance advertisements and embraced the film <em>Waar</em>. This is the public who wears western influenced fashion and wants to eat home-cooked pasta and Chinese food. Television audiences are like babies, they get used to the food you give them. Try serving up fare that is a little more sophisticated and intelligent and they will like that too, over time. The dumbing down of Pakistan is not just a question of bad entertainment. It’s a question of society becoming more conservative and suffocating. Change this and you might find an overall more wholesome outlook to life. Where women do not hesitate to educate themselves and become more outspoken. Where men seek equal partners and not glorified maids. Where societal ills are discussed and dealt with. </p><p class=""><em>S. Hyder works for an advertising agency in Pakistan.</em></p> </div> </div> <!-- ******** /template/main ******** --> <!-- ******** template/footer ******** --> <div class="template__footer clearfix modifier--open px-1"> <div class="my-2 clearfix"> <!-- box/social --> <button class="social social--button float-left pr-1 " aria-hidden="true"> <a data-fb-count-url="http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140729" onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" href="https://web.archive.org/web/20180109205125/https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140729&amp;display=popup&amp;ref=plugin" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 16 16" class="_1pbq like"> <path fill="#ffffff" fill-rule="evenodd" d="M4.55,7 C4.7984,7 5,7.23403636 5,7.52247273 L5,13.4775273 C5,13.7659636 4.7984,14 4.55,14 L2.45,14 C2.2016,14 2,13.7659636 2,13.4775273 L2,7.52247273 C2,7.23403636 2.2016,7 2.45,7 L4.55,7 Z M6.54470232,13.2 C6.24016877,13.1641086 6.01734614,12.8982791 6,12.5737979 C6.01734614,12.5737979 6.01344187,9.66805666 6,8.14398693 C6.01344187,7.61903931 6.10849456,6.68623352 6.39801308,6.27384278 C7.10556287,5.26600749 7.60281698,4.6079584 7.89206808,4.22570082 C8.18126341,3.8435016 8.52813047,3.4708734 8.53777961,3.18572676 C8.55077527,2.80206854 8.53655255,2.79471518 8.53777961,2.35555666 C8.53900667,1.91639814 8.74565444,1.5 9.27139313,1.5 C9.52544997,1.5 9.7301456,1.55690094 9.91922413,1.80084547 C10.2223633,2.15596568 10.4343097,2.71884727 10.4343097,3.60971169 C10.4343097,4.50057612 9.50989975,6.1729303 9.50815961,6.18 C9.50815961,6.18 13.5457098,6.17908951 13.5464084,6.18 C14.1635544,6.17587601 14.5,6.72543196 14.5,7.29718426 C14.5,7.83263667 14.1341135,8.27897346 13.6539433,8.3540827 C13.9452023,8.49286263 14.1544715,8.82364675 14.1544715,9.20555417 C14.1544715,9.68159617 13.8293011,10.0782687 13.3983805,10.1458495 C13.6304619,10.2907572 13.7736931,10.5516845 13.7736931,10.847511 C13.7736931,11.2459343 13.5138356,11.5808619 13.1594388,11.6612236 C13.3701582,11.7991865 13.5063617,12.0543945 13.5063617,12.3429843 C13.5063617,12.7952155 13.1715421,13.1656844 12.7434661,13.2 L6.54470232,13.2 Z"> </path> </svg> <div class="count">Like&nbsp;</div> </a> </button> <div class="social social--iframe float-left pr-1 " aria-hidden="true"> <iframe src="//web.archive.org/web/20180109205125if_/http://www.facebook.com/plugins/share_button.php?href=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140729&amp;layout=button&amp;size=small" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:59px" allowtransparency="true"></iframe> </div> <div class="social social--iframe float-left pr-1 " aria-hidden="true"> <iframe src="https://web.archive.org/web/20180109205125if_/https://platform.twitter.com/widgets/tweet_button.html?url=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140729&amp;counturl=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140729&amp;text=Dumbing%20down%20society&amp;size=m" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:60px" allowtransparency="true"></iframe> </div> <div class="social social--whatsapp d-block d-sm-none social--label float-left pr-1 " aria-hidden="true"> <a href="https://web.archive.org/web/20180109205125/whatsapp://send/?text=Dumbing%20down%20society%20-%20http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140729">WHATSAPP</a> </div> <div class="social d-none d-sm-block social--comment social--label float-left pr-1 " aria-hidden="true"> <a href="#comments">&nbsp; 5 Comments</a> </div> <div class="social d-none d-sm-block social--email social--label float-left pr-1 " aria-hidden="true"> <a onclick="$('.mailer [name^=id]').val(1140729);$('.mailer').modal().open()" href="javascript:void(0)"> &nbsp;Email</a> </div> <div class="mailer themodal themodal--centered" style="width:400px;height:260px;background:#fff"> <h3>Email</h3> <br/> <form accept-charset="utf-8" class="form-vertical emailer" onsubmit="javascript:$.post(this.action, $(this).serialize());$(this).html('Mail sent, thank you!');return false;" method="POST" action="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/email/1140729"><input class="form-control" type="hidden" name="jscheck" value=""><div class="form-group"><label for="sender" class="control-label">Your Name</label><input class="form-control" id="sender" type="text" name="sender"></div><div class="form-group"><label for="to" class="control-label">Recipient Email</label><input class="form-control" id="to" type="text" name="to"></div><input class="form-control" type="hidden" name="id" value=""><input class="btn mt-2" type="submit" value="Email"><input class="form-control" type="hidden" name="_token" value=""></form> </div> <div class="social hidden-xs-down social--print social--label float-left pr-1 " aria-hidden="true"> <a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/print/1140729"> &nbsp;Print</a> </div></div><div class="related-stories my-4 py-2 ml-4 mx-sm-2 px-sm-2"> <div class="size-four text--700 caps pb-2"><span>Related Stories</span></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:32.333333333333%;margin-right:1.5%;"> <!-- - - - article - - - --> <article class="box story mb-4 pr-0 pr-sm-2 palm-border--bottom" data-id="1141243" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1141243/what-do-the-women-in-our-ads-usually-do"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2015/10/561b490fe6bdf.jpg" alt="What do the women in our ads usually do?"/></a></div> </figure> <div class="clearfix"></div> <!-- box/title small-py:2 --> <h2 data-layout="story" data-id="1141243" class="story__title size-five py-2 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1141243/what-do-the-women-in-our-ads-usually-do" class="story__link">What do the women in our ads usually do?</a></h2> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:32.333333333333%;margin-right:1.5%;"> <!-- - - - article - - - --> <article class="box story mb-4 pr-0 pr-sm-2 palm-border--bottom" data-id="1141304" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1141304/shattering-gender-stereotypes"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2015/11/565bd90753070.jpg" alt="Shattering gender stereotypes"/></a></div> </figure> <div class="clearfix"></div> <!-- box/title small-py:2 --> <h2 data-layout="story" data-id="1141304" class="story__title size-five py-2 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1141304/shattering-gender-stereotypes" class="story__link">Shattering gender stereotypes</a></h2> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:32.333333333333%;"> <!-- - - - article - - - --> <article class="box story mb-4 pr-0 pr-sm-2 palm-border--bottom" data-id="1141721" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1141721/nailing-the-art-of-social-behaviour-change-communication"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2017/02/58a3e18573d43.jpg" alt="Nailing the art of social behaviour change communication"/></a></div> </figure> <div class="clearfix"></div> <!-- box/title small-py:2 --> <h2 data-layout="story" data-id="1141721" class="story__title size-five py-2 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1141721/nailing-the-art-of-social-behaviour-change-communication" class="story__link"><strong>Nailing the art of social behaviour change communication</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> <hr class="clear--both"> <div class="px-2"> <!--- 90 728 --> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <hr class="my-4 clear--both"/> <section id="comments" class="comments px-0 px-sm-4"> <h1 class="comments__label caps size-eight ">Comments (5) </h1> <form accept-charset="utf-8" class="form-vertical comments-form jsform mb-4" id="comments-form" method="POST" action="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/comments"><input class="form-control jscheck" type="hidden" name="jscheck" value=""><input class="form-control" type="hidden" name="story_id" value="1140729"> <div class="info"></div> <div class="row no-gutters"> <div class="col-6"> <div class="pt-2"> <input class="form-control text-input col-12 caps" placeholder="Your Name" dir="" required id="name" type="text" name="name"> </div> </div> <div class="col-6"> <div class="pt-2"> <input class="form-control text-input col-12" placeholder="Email" dir="" required id="email" type="text" name="email"> </div> </div></div> <div class="row d-none"> <div class="col-6"> <div class="mr-4 mb-4"> <div class="form-group"><input class="form-control text-input col-12" placeholder="Your Location" dir="" id="location" type="text" name="location"></div> </div> </div> <div class="col-6"> <div class="mr-4 mb-4"> <div class="form-group"><input class="form-control text-input col-12" placeholder="Http://" dir="" id="url" type="text" name="url"></div> </div> </div> </div> <div class="comment__limit size-one float-right">1000 characters</div> <div class="row no-gutters"> <div class="col-12"> <div class="mb-2"> <div class="form-group"><textarea class="form-control text-input col-12" placeholder="Your Comment" dir="auto" rows="7" required id="content" name="content"></textarea></div> </div> </div> </div> <div class="row no-gutters"> <div class="col-6"> <input class="btn button comments__button caps text--gray" type="submit" value="Comment"> </div> <div class="col-6"> <p class="float-right comments__policy"><a href="/web/20180109205125/http://aurora.dawn.com/comments-policy" class="size-three text--gray">COMMENTS POLICY</a></p> </div> </div> <input class="form-control" type="hidden" name="_token" value=""></form> <div class="button-container border--top border--thick border--black"> <button type="button" class="button js-comments-sort-votes ml-1 float-right text--gray caps">BEST</button> <button type="button" class="button js-comments-sort-date--new ml-1 float-right text--gray caps">NEWEST</button> <button type="button" disabled="disabled" class="button js-comments-sort-date ml-1 float-right text--gray caps">OLDEST</button> </div> <br/><br/> <div class="comment pb-4 mb-4 border--bottom" id="7289"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Sohaib</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-29T10:28:20+05:00"><span class="timestamp--time timeago" title="2017-11-29T10:28:20+05:00">Nov 29, 2017 10:28am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Kinda misleading title. The article is more about women empowerment than forgettable disposable television.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Sohaib" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div> <!-- .row --> </div> <!-- .comment --> <div class="comment pb-4 mb-4 border--bottom" id="7290"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Madeeha</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-29T19:56:31+05:00"><span class="timestamp--time timeago" title="2017-11-29T19:56:31+05:00">Nov 29, 2017 07:56pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Madeeha here. Sir are u masters in English literature as u hv used most of the literature based terminologies.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Madeeha" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div> <!-- .row --> </div> <!-- .comment --> <div class="comment pb-4 mb-4 border--bottom" id="7291"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Madeeha</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-29T20:00:15+05:00"><span class="timestamp--time timeago" title="2017-11-29T20:00:15+05:00">Nov 29, 2017 08:00pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Today's drama is based on feminism.........on the other hand it is propagating vulgarity.....moral values r totally diminished.very sorry to say women is being used as tool for sexual harassment,dating.......unfortunately we hv cheap stuff to watch.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Madeeha" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div> <!-- .row --> </div> <!-- .comment --> <div class="comment pb-4 mb-4 border--bottom" id="7294"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Kemal A. </span> <span class="timeago comment__date caps size-four pb-2" title="2017-12-02T02:33:41+05:00"><span class="timestamp--time timeago" title="2017-12-02T02:33:41+05:00">Dec 02, 2017 02:33am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Well put! As a child weaned on classics such as Dhoop Kinaray and Angan Tera, I find most modern Pak TV productions near impossible to stomach. Utterly vacuous and insipid, plotlines made redundant by the same mundane focus on love triangles and melodramatic 'pious' suffering. Scripts butchering both Urdu and English - directors with about as much competence as chimpanzees.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Kemal A. " class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div> <!-- .row --> </div> <!-- .comment --> <div class="comment pb-4 mb-4 border--bottom" id="7301"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Asad Bajwa </span> <span class="timeago comment__date caps size-four pb-2" title="2017-12-03T18:10:32+05:00"><span class="timestamp--time timeago" title="2017-12-03T18:10:32+05:00">Dec 03, 2017 06:10pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Excellent bashing</p> </div> <div class=""> <input type="button" value="Reply" data-name="Asad Bajwa " class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div> <!-- .row --> </div> <!-- .comment --> </section> </div> <!-- ******** /template/footer ******** --> </article> </div> </div> </div> </div> </main> <aside class="pb-4"> <!-- - - - - - - widget:start id: 546 - type: adsense - object_id: - title: Desk Mrec Top - - - - - - --> <section class="widget theme widget-adsense " data-type="adsense" data-id="546"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Desk Mrec Top</span></h2> </div> <div class="widget__main "> <!--- 250 300 --> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;padding-bottom:83.333333333333%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-3" class="ad__wrapper__slot" style="width:300px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-3'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 524 - type: poll - object_id: 8482390 - title: Should Pakistani brands use Indian celebrities to endorse their products? - - - - - - --> <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> </div> <div class="widget__main "> <div id="widgetPoll-4529371"> </div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 180 - type: popular - object_id: - title: Most Popular - - - - - - --> <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1142843" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142843/sabzi-shopping-the-organic-way"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2017/12/5a39ce8860dee.jpg" alt="Sabzi shopping the organic way"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1142843" class="story__title size-five "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142843/sabzi-shopping-the-organic-way" class="story__link"><strong>Sabzi shopping the organic way</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1142848" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142848/end-score-2017"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2017/12/5a3ae37436422.jpg" alt="End score 2017"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1142848" class="story__title size-five "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142848/end-score-2017" class="story__link"><strong>End score 2017</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1140885" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1140885/and-then-he-was-gone"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2015/05/5552c3195fe99.jpg" alt="And then he was gone…"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1140885" class="story__title size-five "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1140885/and-then-he-was-gone" class="story__link"><strong>And then he was gone…</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1142379" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142379/alibaba-comes-to-pakistan"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2017/09/59c9357992024.jpg" alt="Alibaba comes to Pakistan"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1142379" class="story__title size-five "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142379/alibaba-comes-to-pakistan" class="story__link"><strong>Alibaba comes to Pakistan</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1142865" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142865/top-5-wtf-moments-of-2017"><img src="https://web.archive.org/web/20180109205125im_/http://i.dawn.com/thumbnail/2017/12/5a3df35dbd9dc.jpg" alt="Top 5 WTF Moments of 2017"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1142865" class="story__title size-five "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142865/top-5-wtf-moments-of-2017" class="story__link"><strong>Top 5 WTF Moments of 2017</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light modifywidget-title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="">Talha bin Hamid</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1142431" data-layout="story"> <!-- box/title center-small-pb:4 --> <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142431/is-iphone-x-samsungs-most-profitable-product" class="story__link"><strong>Is iPhone X Samsung’s most profitable product?</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Amber Arshad" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3256/amber-arshad" class="">Amber Arshad</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1142858" data-layout="story"> <!-- box/title center-small-pb:4 --> <h2 data-layout="story" data-id="1142858" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142858/dhabas-rising" class="story__link"><strong>Dhabas rising</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3373/rashna-abdi" class="">Rashna Abdi</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1142873" data-layout="story"> <!-- box/title center-small-pb:4 --> <h2 data-layout="story" data-id="1142873" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142873/top-5-design-ideas-of-2017" class="story__link"><strong>Top 5 Design Ideas of 2017</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="">Ayesha Shaikh</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1142803" data-layout="story"> <!-- box/title center-small-pb:4 --> <h2 data-layout="story" data-id="1142803" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142803/pepsi-has-contributed-extensively-in-curating-the-key-passion-points-that-define-pakistan" class="story__link"><strong>“Pepsi has contributed extensively in curating the key passion points that define Pakistan”</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="">Faraz Maqsood Hamidi</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1142458" data-layout="story"> <!-- box/title center-small-pb:4 --> <h2 data-layout="story" data-id="1142458" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142458/victorias-secret" class="story__link"><strong>Victoria’s secret</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="row no-gutters mb-2 "> <div class="col-12"> <div class="text-center "> <h2 class="badge text-center text--400 text--black bald "><a title="Julian Saunders" href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/authors/3247/julian-saunders" class="">Julian Saunders</a></h2> </div> <!-- - - - article - - - --> <article class="box story " data-id="1142871" data-layout="story"> <!-- box/title center-small-pb:4 --> <h2 data-layout="story" data-id="1142871" class="story__title size-five text-center pb-4 "><a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/news/1142871/top-5-big-ideas-of-2017" class="story__link"><strong>Top 5 Big Ideas of 2017</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><p class="text-center m-0 pb-2"> <span class="badge size-three theme--cream-light badge--readmore p-2"><a title="View More" href="/web/20180109205125/http://aurora.dawn.com/authors" class="">View More</a></span> </p></div> </section> <!-- - - - - - - widget:end - - - - - - --> </aside> </div> </div> <div class="my-2 px-2"> <!--- 90 728 --> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1509519280329-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <footer class="pt-6 theme--cream-light"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center"> <!-- - - - - - - widget:start id: 530 - type: linkedimage - object_id: - title: Issue July-Aug 2017 - - - - - - --> <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="530"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Issue July-Aug 2017</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/7"><img width="100%" src="//web.archive.org/web/20180109205125im_/http://i.dawn.com/widgets/upload-image-599ec7e22fa9a.jpg" alt="Issue July-Aug 2017"/></a> <h6 class="widget__blurb size-six text-center">July-Aug</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="col-4"> <div class="text-center"> <!-- - - - - - - widget:start id: 539 - type: linkedimage - object_id: - title: Issue Sep-Oct 2016 - - - - - - --> <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="539"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Issue Sep-Oct 2016</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/9"><img width="100%" src="//web.archive.org/web/20180109205125im_/http://i.dawn.com/widgets/upload-image-59d328b54dfe5.jpg" alt="Issue Sep-Oct 2016"/></a> <h6 class="widget__blurb size-six text-center">Sept-Oct</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="col-4"> <div class="text-center"> <!-- - - - - - - widget:start id: 531 - type: linkedimage - object_id: - title: Issue Nov-Dec 2017 - - - - - - --> <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="531"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-off"><span>Issue Nov-Dec 2017</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/11"><img width="100%" src="//web.archive.org/web/20180109205125im_/http://i.dawn.com/widgets/upload-image-5a4c963c28c38.png" alt="Issue Nov-Dec 2017"/></a> <h6 class="widget__blurb size-six text-center">Nov-Dec</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item"><a href="/web/20180109205125/http://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20180109205125im_/http://aurora.dawn.com/_img/subscribe.20180110015125.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/trends">Trends</a></li> <!--<li class="nav__item"><a class="size-three caps theme--purple-light" href="/blogs">Blogs</a></li>--> <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20180109205125/http://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 &bull; Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 &bull; Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 &bull; 20-N, Gulberg II Lahore, 54660 <br/> <a href="https://web.archive.org/web/20180109205125/http://www.dawn.com/terms">Terms and Conditions</a> &bull; <a href="https://web.archive.org/web/20180109205125/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20180109205125im_/http://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="https://web.archive.org/web/20180109205125js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20180109205125js_/https://platform.twitter.com/widgets.js" defer="true"></script> <script src="https://web.archive.org/web/20180109205125js_/http://aurora.dawn.com/_js/all.20180105162909.js" defer="true"></script> <script> setTimeout(function() { if ($('.template__main .social--top').length) { var isRtl = $('body').attr('dir'); if ($('.template__main').hasClass('modifier--large-social-right')) { $('.template__main .social--top').addClass('social--right'); } if ($('.template__main').hasClass('modifier--large-social-left')) { $('.template__main .social--top').addClass('social--left'); } var gutterSize = 40; var socialResize = function() { var templateMainTop = $('.template__main').offset().top; var templateMainOuterWidth = $('.template__main').outerWidth(); var templateMainWidth = $('.template__main').width(); var storyContentTop = $('.story__content').offset().top; var socialTop = storyContentTop - templateMainTop + gutterSize; // +gutterSize just to add extra top space if(typeof isRtl !== 'undefined') { var socialLeft = templateMainWidth - templateMainOuterWidth - gutterSize; if ($('.template__main .social--top').hasClass('social--right')) { socialLeft = '110%'; } } else { var socialLeft = $('.template__main').outerWidth(); if ($('.template__main .social--top').hasClass('social--left')) { socialLeft = -50; } } $('.template__main .social--top').css({top: socialTop, left: socialLeft, visibility: 'visible', zIndex: 999}); if ($(document).width() < 700) { $('.template__main .social--top').hide(); } else { $('.template__main .social--top').show(); } if ($(document).width() > 1350) { $('.widget--top').removeClass('d-none'); var widgetLeft = socialLeft + $('.social--top').outerWidth() + gutterSize; // +gutterSize for -margin on ad widget $('.widget--top').css({top: socialTop, left: widgetLeft}); } else { $('.widget--top').addClass('d-none'); } }; socialResize(); $(window).resize(socialResize); } }, 2000); </script> <!-- - - - - start:alexa - - - - --> <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20180109205125/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20180109205125im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript> <!-- - - - - end:alexa - - - - --> <!-- - - - - start:chartbeat publishing - - - - --> <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Magazine,Published in Nov-Dec 2014"; _sf_async_config.authors = "S. Hyder-3282"; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20180109205125/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script> <!-- - - - - end:chartbeat - - - - --> <!-- - - - - start:ga-events - - - - --> <script type="text/javascript"> if (typeof $ !== 'undefined') $('.story__content a').click(function(){ga('send','event','story','click','links');}); if (typeof $ !== 'undefined') $('.social--whatsapp a').click(function(){ga('send','event','story','click','whatsapp');}); if (typeof $ !== 'undefined') $('.social--print a').click(function(){ga('send','event','story','click','print');}); if (typeof $ !== 'undefined') $('.social--email a').click(function(){ga('send','event','story','click','email');}); if (typeof $ !== 'undefined') $('.story__meta a').click(function(){ga('send','event','story','click','author');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/7');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/9');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/11');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20180109205125/http://aurora.dawn.com/issue/2017/1');}); </script> <!-- - - - - end:ga-events - - - - --> </footer> <!--2018-01-10 01:51:25--> </body> </html> <!-- FILE ARCHIVED ON 20:51:25 Jan 09, 2018 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 21:24:34 Nov 23, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 1.037 exclusion.robots: 0.044 exclusion.robots.policy: 0.027 esindex: 0.018 cdx.remote: 72.963 LoadShardBlock: 161.677 (3) PetaboxLoader3.datanode: 86.591 (4) PetaboxLoader3.resolve: 83.959 (2) load_resource: 56.856 -->

Pages: 1 2 3 4 5 6 7 8 9 10