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as search competition tightens</h1><div class="info-content__info__2bKqs default-article-header__info-content__1YNDO"><div class="info-content__author-date__1Epi_"><div data-testid="Text" class="text__text__1FZLe text__dark-grey__3Ml43 text__medium__1kbOh text__tag_label__6ajML"><span data-testid="Text" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__tag_label__6ajML">By </span><span data-testid="Text" class="text__text__1FZLe text__dark-grey__3Ml43 text__medium__1kbOh text__tag_label__6ajML">Reuters</span></div><time data-testid="Body" dateTime="2024-11-18T21:49:25Z" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__extra_small__1Mw6v body__base__22dCE body__extra_small_body__3QTYe"><span class="date-line__date___kNbY">November 18, 2024</span><span class="date-line__date___kNbY">9:49 PM UTC</span><span class="date-line__date___kNbY">Updated ago</span></time></div><div data-testid="ArticleToolbar" 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REUTERS/Dado Ruvic/Illustration/File Photo <a data-testid="Link" target="_blank" href="https://www.reutersagency.com/en/licensereuterscontent/?utm_medium=rcom-article-media&utm_campaign=rcom-rcp-lead" referrerPolicy="no-referrer-when-downgrade" rel="noopener" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_default__2prE_ link__with-icon__3x3oD collapsible-caption__license__Nbbf3">Purchase Licensing<span><span class="link__suffix__7-NUb"> Rights</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" aria-hidden="true" focusable="false" role="presentation" data-testid="NewTabSymbol" class="link__new-tab-symbol__3T19s link__move-left__2zPIr collapsible-caption__symbol__eZoN7" fill="#666" width="0" height="0"><path fill="#666" d="M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z"></path></svg><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap">, opens new tab</span></span></a></span></div></figure></div><div class="article-body__content__17Yit"><div data-testid="paragraph-0" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">Nov 18 (Reuters) - Artificial intelligence search startup Perplexity on Monday launched a shopping hub to attract users, in a bid to beef up its platform as it attempts to take on Alphabet-owned <a data-testid="Link" target="_blank" href="https://www.reuters.com/markets/companies/GOOGL.O" referrerPolicy="no-referrer-when-downgrade" rel="noopener" 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class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">The firm, backed by Amazon <a data-testid="Link" target="_blank" href="https://www.reuters.com/markets/companies/AMZN.O" referrerPolicy="no-referrer-when-downgrade" rel="noopener" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_default__2prE_ link__with-icon__3x3oD">(AMZN.O)<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" aria-hidden="true" focusable="false" role="presentation" data-testid="NewTabSymbol" class="link__new-tab-symbol__3T19s"><path fill="#666" d="M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z"></path></svg><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap">, opens new tab</span></a> founder Jeff Bezos and leading AI chipmaker Nvidia <a data-testid="Link" target="_blank" href="https://www.reuters.com/markets/companies/NVDA.O" referrerPolicy="no-referrer-when-downgrade" rel="noopener" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_default__2prE_ link__with-icon__3x3oD">(NVDA.O)<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" aria-hidden="true" focusable="false" role="presentation" data-testid="NewTabSymbol" class="link__new-tab-symbol__3T19s"><path fill="#666" d="M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z"></path></svg><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap">, opens new tab</span></a>, will give users product cards showing relevant items in response to questions related to shopping.</div><div class="article-body__element__2p5pI"></div><div data-testid="paragraph-2" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">Each card provides product details in a visual format, the company said.</div><div data-testid="paragraph-3" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">The new feature is powered by platform integrations including Shopify <a data-testid="Link" target="_blank" href="https://www.reuters.com/markets/companies/SHOP.TO" referrerPolicy="no-referrer-when-downgrade" rel="noopener" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_default__2prE_ link__with-icon__3x3oD">(SHOP.TO)<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" aria-hidden="true" focusable="false" role="presentation" data-testid="NewTabSymbol" class="link__new-tab-symbol__3T19s"><path fill="#666" d="M15 6c.6 0 1 .4 1 1s-.4 1-1 1H9c-.6 0-1 .4-1 1v14a1.1 1.1 0 0 0 .2.6c.1.2.4.4.8.4h14c.6 0 1-.4 1-1v-6c0-.6.4-1 1-1s1 .4 1 1v6a3 3 0 0 1-3 3H9a3 3 0 0 1-2.2-.9A3 3 0 0 1 6 23V9a3 3 0 0 1 3-3Zm10 0 .4.1.5.5.1.4v6c0 .6-.4 1-1 1s-1-.4-1-1V9.4l-5.3 5.3a1 1 0 0 1-.7.3 1 1 0 0 1-.7-.3 1 1 0 0 1 0-1.4L22.6 8H19c-.6 0-1-.4-1-1s.4-1 1-1Z"></path></svg><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap">, opens new tab</span></a>, which gives access to recent and relevant information on products from businesses on the Canadian e-commerce platform globally that ship to the United States.</div><div data-testid="paragraph-4" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">E-commerce platforms have focused on employing more <a data-testid="Link" href="/business/retail-consumer/shopify-beats-quarterly-revenue-estimates-2024-11-12/" referrerPolicy="no-referrer-when-downgrade" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_default__2prE_">AI-powered tools</a> in an effort to pull in more merchants.</div><div class="article-body__element__2p5pI"></div><div data-testid="paragraph-5" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">Perplexity's online shopping-focused rollout includes 'Snap to Shop' - a visual search tool that shows products based on users' photos of an item.</div><div data-testid="paragraph-6" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">The features are first launching in the United States and will later expand to other markets, the timeline for which was not specified.</div><div data-testid="paragraph-7" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">Perplexity is also introducing a 'Merchant Program' to allow retailers to share product information with the company.</div><div data-testid="paragraph-8" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">The startup is raising <a data-testid="Link" href="/technology/artificial-intelligence/perplexity-raising-new-funds-9-bln-valuation-source-says-2024-11-06/" referrerPolicy="no-referrer-when-downgrade" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_default__2prE_">new investment</a> that would value it at $9 billion, Reuters had reported earlier in November.</div><div class="article-body__element__2p5pI"></div><div data-testid="paragraph-9" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD">Perplexity has been looking to 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link__inherit-line-height__2qjXx media-story-card__heading__eqhp9">TikTok CEO sought Musk's input ahead of Trump administration, WSJ reports</a></h3><span data-testid="Label" class="text__text__1FZLe text__inherit-color__3208F text__light__1nZjX text__default__UPMUu label__label__f9Hew kicker_hero media-story-card__section__SyzYF"><a data-testid="Link" href="/world/" referrerPolicy="no-referrer-when-downgrade" class="text__text__1FZLe text__inherit-color__3208F text__inherit-font__1Y8w3 text__inherit-size__1DZJi link__link__3Ji6W link__underline_on_hover__2zGL4"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap">category</span></a> · <time dateTime="2024-11-23T17:11:40Z">November 23, 2024 · 5:11 PM UTC</time> · ago</span><p data-testid="Body" class="text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__large__nEccO body__base__22dCE body__large_body__FV5_X media-story-card__description__2icjO">ByteDance-owned TikTok Chief Executive Officer Shou Zi Chew has sought input on U.S. matters from Elon Musk, a close adviser to President-elect Donald Trump, the Wall Street Journal reported on Saturday citing people familiar with the matter.</p></div></div></li><li class="story-collection__list-item__j4SQe story-collection__story__LeZ29 story-collection__default__G33_I story-collection__with-spacing__1E6N5" id="ZQTCKLCYNNOPLFCU7N2C7TSE54" data-testid="one_hero_and_two_columns"><div data-testid="MediaStoryCard" class="media-story-card__hub__3mHOR story-card"><div class="media-story-card__placement-container__1R55-"><a href="/technology/chinas-huawei-aims-100000-apps-harmony-os-6-12-months-2024-11-23/" aria-hidden="true" tabindex="-1" referrerPolicy="no-referrer-when-downgrade"><div class="media-story-card__image-container__gQPAN"><div data-testid="Image" class="image"><div class="styles__image-container__3hkY5 styles__cover__34fjZ 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