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flag-0 nl" data-code-language="nl" role="option"><a rel="nofollow" title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/insights/whats-new-in-svod-most-of-its-content/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="container"><div class="gracenote-post__banner"><span class="gracenote-fade-in">4 Minuten gelesen | 14. November 2024</span><h1 class="gracenote-fade-in">Was gibt es Neues bei SVOD? Die meisten Inhalte</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/de/category/content-discovery/" rel="category tag">Entdeckung von Inhalten</a> <a href="https://gracenote.com/de/category/content-distribution/" rel="category tag">Verteilung von Inhalten</a></div><p>Für eine sehr junge Branche hat das Streaming die Fernsehlandschaft in sehr kurzer Zeit verändert. Doch obwohl sie in den letzten 15 Jahren bei den Zuschauern weitgehend allgegenwärtig geworden sind, haben Abonnement-Videodienste auf Abruf (SVOD) noch ein ganzes Stück Wachstum vor sich.</p><p>Für die Zuschauer ist die Abrufbarkeit von hochwertigen TV-Inhalten eine willkommene Abwechslung. Die Verbreitung des vernetzten Fernsehens (CTV<sup>)1</sup> und das Streaming-Engagement steigen weiter an, und die globalen Streaming-Inhalte machen inzwischen 87 % der Programme aus, die dem globalen Publikum über lineare und Streaming-Kanäle zur Verfügung <sup>stehen2</sup>. Trotz dieser großen Vielfalt zeigt die Zusammensetzung dieser Kataloge jedoch, wie jung die Streaming-Branche ist.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427" alt="" class="wp-image-1558659"/></figure><p>Eine kürzlich durchgeführte Analyse der von globalen <sup>SVOD-Diensten3</sup> (Amazon Prime Video, Apple TV+, Disney+, Netflix und Paramount+) angebotenen Inhalte ergab, dass nur 11,6 % vor 1990 produziert wurden. Mehr noch, mehr als 80 % wurden seit 2000 produziert. Die relative Neuheit von SVOD-Inhalten wird besonders bei Fernsehsendungen deutlich, die fast 90 <sup>%2</sup> der von diesen fünf Anbietern vertriebenen Inhalte ausmachen.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="1000" src="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853" alt="" class="wp-image-1558658"/></figure><p>Ungeachtet der Verlockung hochkarätiger Originalinhalte war die Bedeutung umfangreicher Inhaltsbibliotheken für SVOD-Dienste noch nie so groß. Im Jahr 2023 beispielsweise verbrachte das US-Publikum nur ein <sup>Viertel4</sup> seiner Streaming-Zeit mit dem Ansehen von Originalprogrammen. Und selbst im Jahr 2022, das von vielen als Höhepunkt der Originalinhalte bei Streaming-Diensten angesehen wird, verbrachten die Zuschauer immer noch 20 % mehr Zeit mit den <a href="https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/" target="_blank" rel="noopener">meistgesehenen lizenzierten Titeln</a> als mit den Top-Originalen.</p><p>Hier kommen die Trends beim Fernsehkonsum ins Spiel und wie SVOD-Kataloge weiterhin Zuschauer anziehen und halten können. Da verhältnismäßig weniger TV-Programme aus der Zeit vor 1990 verfügbar sind, könnten Strategien zur Stärkung der Bibliotheken davon profitieren, mehr Programme aufzunehmen, die auf ältere Demografien ausgerichtet sind - Menschen, die deutlich mehr Zeit vor dem Fernseher verbringen als jüngere Generationen.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="920" src="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785" alt="" class="wp-image-1558275"/></figure><p>Obwohl die Zuschauer der Babyboomer und der Greatest Generation sehr viel Zeit mit dem Fernsehen verbringen, ist die Zeit, die sie mit Streaming verbringen, deutlich geringer. Die Zuschauerzahlen aus dem Jahr 2023 zeigen zum Beispiel, dass die 18- bis 34-Jährigen 66 % mehr Zeit mit dem Ansehen von Streaming-Inhalten verbringen als Menschen über 65 Jahren. Sie verbrachten auch 23 % mehr Zeit mit Streaming als die 50-64-Jährigen.</p><p>Wenn man sich die Inhalte ansieht, die diese Zielgruppen streamen, gibt es klare Hinweise darauf, dass sie wahrscheinlich mehr Zeit mit traditionellem Fernsehen verbringen würden, wenn die SVOD-Kataloge mehr von dem enthielten, womit sie mehr Zeit verbringen: klassisches Fernsehen.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="1112" src="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949" alt="" class="wp-image-1558273"/></figure><p>So abschreckend es auch ist, sich vorzustellen, wie mehr als 550.000 <sup>Videotitel5</sup> aussehen könnten - oder wie man sich als Zuschauer darin zurechtfindet - die Realität der heutigen SVOD-Bibliotheken ist viel kompakter. Das liegt daran, dass viele Titel in mehr als einem Katalog vorhanden sind. Im Falle von Fernsehsendungen können dies auch einzelne Episoden sein.</p><p>In Wirklichkeit ist die Menge der einzigartigen Inhalte relativ gering. Wenn wir nur die Titel von Filmen und Fernsehsendungen (und nicht einzelne Episoden) zählen, unabhängig davon, wie viele Kataloge sie vertreiben, sinkt das Gesamtvolumen bei diesen fünf Diensten auf knapp über 84.000.</p><p>Wenn man die gesamte Geschichte der Fernseh- und Filmindustrie betrachtet, bieten die heutigen SVOD-Kataloge nur einen sehr kleinen Teil der Inhalte, die jemals produziert wurden. Es ist zwar unwahrscheinlich, dass es die richtige Strategie ist, ein ganzes Jahrhundert an Inhalten zu integrieren, aber die Tiefe des Katalogs - und die Verbindung der Zuschauer mit den richtigen Inhalten - wird für SVOD-Betreiber der Schlüssel zu nachhaltiger geschäftlicher Vitalität sein, da die Plattformen um das Publikum konkurrieren und die Zuschauer bei den Abonnements, für die sie zahlen, immer wählerischer werden.</p><p><strong><em>Für weitere Einblicke in die Streaming-Distribution laden Sie bitte unseren 2024 </em></strong><a href="https://gracenote.com/de/insights/2024-state-of-play/"><strong><em>Bericht zum Stand der Dinge</em></strong></a><strong><em>.</em></strong></p><h3 class="wp-block-heading">Quellen</h3><ol class="wp-block-list"><li>Der Begriff „CTV“ bezieht sich auf jede Art von Fernsehgerät, das mit dem Internet verbunden ist. Der häufigste Anwendungsfall ist das Streaming von Videoinhalten.</li><li>Gracenote Global Video Data</li><li>Für diese Analyse bezieht sich der Begriff "globale SVOD-Dienste" auf fünf in den USA ansässige Dienste, die vor 2020 gestartet sind, ihre Videos weltweit vertreiben und in mindestens neun Ländern in der Videodatenbank von Gracenoteerfasst sind: Amazon Prime Video, Apple TV+, Disney+, Netflix und Paramount+.</li><li>Nielsen Nationales TV-Panel</li><li>Die fünf globalen Anbieter bieten den Zuschauern insgesamt mehr als 550.000 einzelne Programme, Episoden und Filme zur Auswahl an</li></ol><p></p></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>Verwandte Tags</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/de/tag/content/">Inhalt</a><a href="https://gracenote.com/de/tag/streaming/">Streaming</a><a href="https://gracenote.com/de/tag/tv/">TV</a></div></div><div class="gracenote-post__share 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Dezember 2024</span><a href="https://gracenote.com/de/insights/die-hard-for-the-holidays/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/de/insights/unbundled-sports-rights-shouldnt-create-an-unbundled-sports-experience/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/12/on-sports-tv-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/de/insights/unbundled-sports-rights-shouldnt-create-an-unbundled-sports-experience/">Entbündelte Sportrechte sollten nicht zu einem entbündelten TV-Erlebnis führen</a></h6><p>Angesichts der Zersplitterung der Sportrechte können Verleger und Plattformen die Frustration der Fans mit Daten lindern.</p><div class="gracenote-post__recent-bottom"><span>16. 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value="Croatia">Kroatien</option><option value="Cuba">Kuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Zypern</option><option value="Czech Republic">Tschechische Republik</option><option value="Denmark">Dänemark</option><option value="Djibouti">Dschibuti</option><option value="Dominican Republic">Dominikanische Republik</option><option value="Dominica">Dominica</option><option value="Ecuador">Ecuador</option><option value="Egypt">Ägypten</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Äquatorialguinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estland</option><option value="Ethiopia">Äthiopien</option><option value="Falkland Islands (Malvinas)">Falklandinseln (Malwinen)</option><option value="Faroe Islands">Färöer</option><option value="Fiji">Fidschi</option><option value="Finland">Finnland</option><option value="France">Frankreich</option><option value="French 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