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img {pointer-events: none;}.slick-initialized .slick-slide {display: block;}.slick-loading .slick-slide {visibility: hidden;}.slick-vertical .slick-slide {display: block;height: auto;border: 1px solid transparent;}.slick-arrow.slick-hidden {display: none;} </style> </head> <body class="post-template-default single single-post postid-87673 single-format-standard wp-embed-responsive loaded Mx(a) My(0) Bgc($color-white) C($color-black-light-3) Ff($new-font-family) Fz($base-font-size) Lh(1.5) Lts(0.6px) Wow(bw) has-body"> <script> (function() { var bodyTag = document.querySelector('body'); // eslint-disable-line no-restricted-syntax //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true) { bodyTag.classList.add("vwo_logged_in"); } else { bodyTag.classList.remove("vwo_logged_in"); } })(); </script> <div class="js-blog-header-top-nav js-main-nav-bar Pos(a) Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a 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header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) js-header-dropdown Fz($font-size-14) Px(0) Py(14px)"><span class="D(f) Ai(c) Py(10px)--md Px(14px)--md Trsdu(0.3s) Bdrs(4px) Fz($font-size-13) header-nav-text"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE </span></button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/cro-analytics-ace-your-game-examples/#locale_lang"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/es/cro-analitica-ejemplos/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/br/#locale_lang"><img 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href="https://vwo.com/blog/es/cro-analitica-ejemplos/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/br/#locale_lang">BR</a></li> </ul> </li> </ul> </div> <div class="D(f) Ai(c)"> <div class="Mstart(a)--md search-section D(n) js-show-search-bar Mend(20px)--md Mx(20px)--xs Mx(10px) W(a)--md W(160px) W(272px)--xs"> <form role="search" method="POST" class="searchform D(f) Pos(r) Ai(c) Bd($border-bottom-grey) Bdrs(18px) W(230px)--md" action="https://vwo.com/blog/de/search/" > <input type="text" aria-label="Search VWO blog" placeholder="Blog durchsuchen" value="" class="js-search-blog-input Ap(n) M(0) Py(10px) Pstart(13px) Pend(40px) Fz($base-font-size) W(100%) Bdrs(18px) Bd(n)"/> <button type="submit" aria-label="Click to search" value="Suchen" class="Bg(t) Bd(n) Pos(a) End(15px) P(0) M(0)"> <svg 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"async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/cro-analytics-ace-your-game-examples/#locale_lang">EN</a><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/de/cro-analytics-beispiele/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/es/cro-analitica-ejemplos/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/br/#locale_lang">BR</a></li> </ul> <div class="Mstart(a)"> <button class="js-toggle-mobile-menu M(0) D(n)--md D(f) Fld(c) Bgc(t) Bd(n) Cur(p) O(n):f header-top-theme-dark_C($color-white) Pstart(10px) Pstart(20px)--xs Pend(0)" title="Toggle menu"> <svg width= "28" height= "28" ><use xlink:href="#icon-menu"></use></svg> </button> </div> </div> </div> </div> </div> </div> <div class="Pt(80px)--md Pt(70px) js-homepage-header-scroll"></div>  <div class="Bgc($color-grey) H(4px) W(100%) Pos(f) T(79px)--md T(70px) Z(1) Bxsh($box-shadow-navigation-bottom) js-blog-progressbar-wrapper"> <div class="js-blog-progressbar Bgc($color-purple) H(4px) Pos(a) Start(0) T(0) Z(1)"></div> </div> <div class="container Pt(150px)"> <div class="Mb(20px) C($color-grey-dark) yoast-breadcrumbs" id="breadcrumbs"><span><span><a 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type="text/javascript"> </script><script type="IN/FollowCompany" data-id="10688209" data-counter="right"></script> </div> </div> </div>   <div class="Maw(800px)--md M(a) Maw(100%)"> <article class="Px(50px)--md">  <h1 class="Fz($font-size-40)--xs Fz($font-size-20) Lh($line-height-headings) Fw(800) Mb(20px) Mt(40px) "> CRO Analytics: Wie Analytics hilft, das CRO-Spiel zu meistern (mit Beispielen) </h1> <div class="D(f)--xs Ai(c) Mb(40px) Fz($font-size-13) C($color-grey-dark) Lts(0.2px)"> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <div class="Lh(n) Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/de/author/leamarks/" class="M(0) Fz($font-size-13) Td(n) Fw(600) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Lea Marks</a> </div> </div> <div class="Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <time datetime="2024-11-04"> Zuletzt aktualisiert: November 4, 2024 </time> </div> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(5px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 12 Min. Lesezeit </span> </div> </div>  <div class="editor-content Pos(r)"> <p>Google Analytics (GA) ist ein unverzichtbares Tool für die <a href="https://vwo.com/de/platform/">Conversion Rate Optimization</a>,(CRO), da es Daten und Kundeneinblicke auf höchstem Niveau liefert, mit denen Unternehmen ihre Websites für bessere Conversions optimieren können.</p> <p>Möchten Sie wie ein CRO-Analyst denken und kritische, datengestützte Entscheidungen für Ihr <a href="https://vwo.com/de/conversion-rate-optimierung/">CRO-Programm</a> treffen, so sollten Sie unbedingt ein grundlegendes Verständnis für einige wichtige Aspekte der Analytik haben und wissen, wie Sie in Verbindung mit <a href="https://vwo.com/de/conversion-rate-optimierung/conversion-rate-optimization-tools/">CRO-Tools</a> Ihre Conversions steigern können.</p> <h2 class="wp-block-heading has-text-align-center"><strong><em><a href="https://vwo.com/de/conversion-rate-optimierung/#guide-download">Kostenlos herunterladen: Leitfaden zur Conversion Rate Optimization </a></em></strong></h2> <p>Lassen Sie uns den Grundstein für Ihre Analytics- und <a href="https://vwo.com/blog/de/cro-roadmap/">CRO- Maßnahmen </a>legen, indem wir den ersten und wichtigsten Aspekt besprechen — die CRO-Ziele </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Ziele des Trackings: Makro- und Mikro-Conversions" id="ziele-des-trackings-makro-und-mikro-conversions" data-menu-id="ziele-des-trackings-makro-und-mikro-conversions" style="text-align:left"><strong>Ziele des Trackings: Makro- und Mikro-Conversions</strong></h2> <p>Umsatzsteigernde Kennzahlen, wie z.B. Verkäufe auf einer E-Commerce-Website oder Anmeldungen für eine Demo auf einer Produktwebsite, bringen in der Regel Geld ein. Sie gelten als vorrangig zu verfolgende Kennzahlen und werden auch als Makro-Kennzahlen bezeichnet. Daneben empfehlen erfahrene CRO-Experten, zusätzliche Messgrößen zu tracken, die Ihre Kunden zum Kauf oder zur Anmeldung für eine Demo bewegen. Diese werden als <a href="https://vwo.com/blog/what-are-micro-conversions-and-why-you-should-monitor-them/">Mikro-Conversions</a> bezeichnet.</p> <p>Fassen Sie sich kurz, wenn es darum geht, Ihre Makro-Conversions festzulegen. Je mehr Ziele Sie haben, desto unspezifischer werden Sie. Es empfiehlt sich, nicht mehr als zwei Makro-Conversions zu verfolgen, damit Sie diese effektiv tracken sowie spätere Entscheidungen auf der Grundlage von Daten und Erkenntnissen treffen können, um diese zu maximieren. <a href="https://vwo.com/blog/de/conversion-rate-optimization-tipps-saas-website/">SaaS-Unternehmen</a> haben zum Beispiel maximal zwei Makro-Conversion-Ziele – kostenlose Testversion und Demo-Anfrage.</p> <p>Andererseits können Sie so viele Mikro-Conversion-Ziele verfolgen, wie für die Erreichung Ihres Makro-Conversion-Hauptziels auf der Customer’s Journey erforderlich sind. Newsletter-Abonnements, eBook-Downloads, Engagement auf bestimmten Seiten, Hinzufügen von Produkten zum Warenkorb usw. sind einige Beispiele für Mikro-Conversionsziele. Identifizieren Sie die <a href="https://vwo.com/de/testing/ab-testing/">Kennzahlen, die für den Erfolg ausschlaggebend sind, indem Sie konsequent A/B-Testings durchführen </a>und diese so lange fortsetzen, bis Sie die profitablen Tests gefunden haben.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="127" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/CRO-analytics-ABtesting-banner-1024x127.png" alt="Cro Analytics Abtesting Banner" class="wp-image-55994" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/CRO-analytics-ABtesting-banner-1024x127.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/CRO-analytics-ABtesting-banner-1024x127.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/CRO-analytics-ABtesting-banner-1024x127.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/CRO-analytics-ABtesting-banner-1024x127.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <p>Mit GA können Sie vier wesentliche Zielkategorien tracken: URLs, Verweildauer, Seiten/Besuch und Ereignisse. Richten Sie Ihre Ziele in Ihrem GA-Konto ein und beginnen Sie mit der Datenerfassung.</p> <figure class="wp-block-embed is-type-rich is-provider-handler-einbetten wp-block-embed-handler-einbetten wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How to set up Goals in Analytics (7:32)" width="690" height="388" src="https://www.youtube.com/embed/2Ke3-0Jsl-I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="So nutzen Sie die Erkenntnisse aus Google Analytics für Ihr CRO" id="so-nutzen-sie-die-erkenntnisse-aus-google-analytics-fuer-ihr-cro" data-menu-id="so-nutzen-sie-die-erkenntnisse-aus-google-analytics-fuer-ihr-cro" style="text-align:left"><strong>So nutzen Sie die Erkenntnisse aus Google Analytics für Ihr CRO</strong></h2> <p>Google Analytics bietet voreingestellte Standardberichte, die eine Fülle von Einblicken in Daten zu jedem Winkel Ihrer Website bieten. GA kann Ihnen jedoch nur sagen, was auf der Website passiert. </p> <p>Um tiefer in das „Warum“ bestimmter Daten einzutauchen, die GA im Zusammenhang mit Dimensionen, Kennzahlen, Ereignissen usw. sammelt, sollten Sie <a href="https://vwo.com/platform/">unterstützende CRO-Tools</a> in Betracht ziehen, mit denen Sie <a href="https://vwo.com/de/insights/">das Besucherverhalten Ihrer Website analysieren</a> können, um wertvolle Erkenntnisse für Ihr Unternehmen zu gewinnen. Auf diese Weise können Sie <a href="https://vwo.com/de/testing/">diese Erkenntnisse durch rigorose Tests nutzen</a>, ohne Geld für mehr Traffic auszugeben oder darauf zu warten, dass sich der Traffic zu Conversions wandelt (letzteres ist äußerst ineffektiv und unpraktisch!).</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Welche Berichte gibt es?" id="welche-berichte-gibt-es" data-menu-id="welche-berichte-gibt-es" style="text-align:left"><strong>Welche Berichte gibt es?</strong></h2> <p>Google Analytics bietet im Wesentlichen über zwei Arten von Berichten – Standardberichte und benutzerdefinierte Berichte.</p> <p>Standardberichte sind voreingestellte Berichte, die weiter in Segmente wie Echtzeit, Zielgruppe, Akquisition, Verhalten und Conversions unterteilt sind. Während benutzerdefinierte Berichte, wie der Name schon sagt, je nach den Daten, die Sie benötigen, in einer einzigen Ansicht anpassbar sind.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Berichte in Echtzeit" id="berichte-in-echtzeit" data-menu-id="berichte-in-echtzeit" style="text-align:left"><strong>Berichte in Echtzeit</strong></h3> <p>Mit Echtzeitberichten können Sie die Aktivitäten auf Ihrer Website in Echtzeit beobachten. Sie können diese Berichte nutzen, um die Reaktionen auf eine Kampagne in Echtzeit zu tracken und nach Optimierungsmöglichkeiten für bestimmte Ereignisse, Elemente oder Inhalte zu suchen, die besonders gut ankommen.</p> <p>Mit den aus diesem Bericht gewonnenen Erkenntnissen können Sie Tools wie <a href="https://vwo.com/de/insights/">VWO Insights</a> nutzen, um die Gründe für die von GA gesammelten Daten auf leicht verständliche Art und Weise zu ermitteln. Um die Conversions zu maximieren, können Sie einen <a href="https://vwo.com/de/testing/ab-testing/">A/B-Test</a> für Kampagnen durchführen, die zu unterschiedlichen Zeiten gestartet wurden, indem Sie experimentieren und Daten zur Unterstützung Ihrer Hypothese nutzen. </p> <p> </p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="486" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Real-time-overview-1024x486.png" alt="Real Time Overview" class="wp-image-56000" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Real-time-overview-1024x486.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Real-time-overview-1024x486.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Real-time-overview-1024x486.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Real-time-overview-1024x486.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: <a href="http://analytics.google.com/" target="_blank" rel="noreferrer noopener">Google Analytics</a></figcaption></figure> <p>Echtzeitberichte sind grob in sechs Segmente unterteilt:</p> <ul class="wp-block-list"> <li>Überblick: Bietet Ihnen Daten über aktive Nutzer auf Ihrer Website.</li> <li>Standorte: Dieses Segment zeigt, wo auf der Welt Ihre Besucher auf Ihre Website zugreifen. Sie können Filter für granulare Daten wie ihre Stadt und ihren genauen Standort anwenden.</li> <li>Traffic: Die Daten, die Sie im Traffic-Segment sehen, sind nach Quelle, Medium und der Anzahl der aktiven Nutzer geordnet. </li> <li>Inhalt: Dieses Segment zeigt Ihnen, welche Seiten und Inhalte derzeit von aktiven Nutzern angesehen werden. </li> <li>Ereignisse: Dieses Segment zeigt Ihnen die wichtigsten benutzerdefinierten Ereignisse in Echtzeit, wie z. B. Anzeigenklicks, Videowiedergaben, Klicks usw. Sie können sich die Nicht-Echtzeit-Daten in den Berichten zum Nutzerverhalten ansehen, die in den folgenden Abschnitten beschrieben werden.</li> <li>Conversions: Der Conversion-Bericht zeigt Ihnen die erzielten Conversions in Echtzeit für alle Ziele, die Sie in Ihrer GA festgelegt haben. Dort können Sie auch sehen, auf welchem Gerät die Nutzer mehr Conversions.</li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Zielgruppe" id="zielgruppe" data-menu-id="zielgruppe" style="text-align:left"><strong>Zielgruppe</strong></h3> <p>Wie der Name schon sagt, werden in den Zielgruppenberichten wichtige Daten zu Ihrer Zielgruppe aufgeschlüsselt. Bei diesen Daten handelt es sich nicht um Echtzeitdaten, sondern um eine übersichtliche Momentaufnahme Ihrer Zielgruppe. Die Segmente sind in 15 Abschnitte unterteilt, nämlich Überblick, aktive Nutzer, Lifetime Value, Kohortenanalyse, Demografische Merkmale der Zielgruppe, Interessen, Geografie, Verhalten, Technologie, Mobilgeräte, geräteübergreifend, kundenspezifisch, Benchmarking und Nutzerfluss.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="487" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Audience-overview-1024x487.png" alt="Audience Overview" class="wp-image-56002" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Audience-overview-1024x487.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Audience-overview-1024x487.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Audience-overview-1024x487.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Audience-overview-1024x487.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Image Source: Google Analytics</figcaption></figure> <p>Dieser Bereich in GA ist eine Goldmine in Bezug auf Einblicke in Ihre Zielgruppe. Um jedoch zu verstehen, was diese Daten anzeigen, sollten Sie in ein branchenübliches CRO-Tool zur <a href="https://vwo.com/de/visitor-behavior-analysis/">Analyse des Besucherverhaltens</a> wie <a href="https://vwo.com/de/insights/">VWO Insights</a> investieren.  </p> <p>Nehmen wir zum Beispiel an, Sie wissen, dass die Conversions neuer Besucher im Vergleich zu den wiederkehrenden Besuchern oder treuen Kunden auf Ihrer Website unterdurchschnittlich sind. In diesem Fall sollten Sie nach einer CRO-Möglichkeit suchen, um <a href="https://vwo.com/de/insights/">die Conversion zu verbessern, indem Sie das Verhalten der neuen Besucher</a> auf Ihrer Website verstehen.  </p> <p>Sie können <a href="https://vwo.com/de/insights/heatmaps/">Heatmaps</a> und <a href="https://vwo.com/de/insights/session-recordings/">Session</a> Recordings verwenden und <a href="https://vwo.com/de/insights/onpage-surveys/">Umfragen durchführen</a>, um die Zögerlichkeit Ihrer Nutzer zu verstehen, wenn diese Ihre Website zum ersten Mal besuchen.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="500" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/New-vs-returning-user-1024x500.png" alt="New Vs Returning User" class="wp-image-56004" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/New-vs-returning-user-1024x500.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/New-vs-returning-user-1024x500.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/New-vs-returning-user-1024x500.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/New-vs-returning-user-1024x500.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Image Source: Google Analytics</figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Akquisition" id="akquisition" data-menu-id="akquisition" style="text-align:left"><strong>Akquisition</strong></h3> <p>Akquisitionsberichte in GA geben Ihnen Einblicke in den Weg des Nutzers zu Ihrer Website. Dieser Bericht, wie im Folgenden gezeigt, zeigt eine Übersicht, die wichtige Daten darüber zusammenfasst, wie die Nutzer auf Ihrer Website gelandet sind.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="517" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-05-at-11.28.46-PM-1024x517.png" alt="Screenshot 2021 01 05 At 11 28 46 Pm" class="wp-image-56005" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-05-at-11.28.46-PM-1024x517.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-05-at-11.28.46-PM-1024x517.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-05-at-11.28.46-PM-1024x517.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-05-at-11.28.46-PM-1024x517.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics</figcaption></figure> <p>Er zeigt Ihnen die Gesamtbesuche der Website und die Anzahl der Nutzer, neuen Nutzer und Sitzungen als Kennzahlen für die Akquisitionsdimensionen, wie z. B. direkt, bezahlt, Display, Partner, Empfehlung usw. </p> <p>Diese Berichte sind in sechs Segmente unterteilt: Übersicht, Gesamter Traffic, Google Ads, Search Consoles, Social, Kampagne.</p> <p>Anhand der Berichte zu Ihren sozialen Zielseiten können Sie feststellen, welche sozialen Kanäle Ihnen Traffic bringen. Diese Daten zeigen Ihnen die URL, Sitzungen, Seitenaufrufe und Sitzungsdauer, wie folgend dargestellt.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="502" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Social-landing-pages-report-1024x502.png" alt="Social Landing Pages Report" class="wp-image-56007" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Social-landing-pages-report-1024x502.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Social-landing-pages-report-1024x502.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Social-landing-pages-report-1024x502.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Social-landing-pages-report-1024x502.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <p>Sie können fundierte, datengestützte Entscheidungen treffen, indem Sie sich die <a href="https://vwo.com/de/insights/heatmaps/">Heatmaps</a> der am häufigsten geteilten Landingpages ansehen und das Nutzerverhalten nach der Landung auf Ihrer Seite beurteilen. </p> <p>AssessmentDay, ein Unternehmen, das Eignungstests für Hochschulabsolventen und Arbeitssuchende anbietet, führte einen <a href="https://vwo.com/de/testing/split-url-testing/">A/B-Split-URL-Test</a> auf seiner Co-Branding-Landingpage zur <a href="https://vwo.com/de/website-optimization/">Optimierung der Website-Inhalte </a>durch. Die Akquisitionsdaten deuteten darauf hin, dass der größte Teil des Traffics von der Partner-Website stammte. Sie führten zwei A/B-Tests auf ihrer stark frequentierten Landingpage durch und konnten <a href="https://vwo.com/success-stories/assessmentday/">eine Verbesserung der Conversions um 65%</a> feststellen. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Verhalten" id="verhalten" data-menu-id="verhalten" style="text-align:left"><strong>Verhalten</strong></h3> <p>Der Verhaltensbericht von Google Analytics zeigt Ihnen, wie Website-Besucher auf Ihrer Website navigieren und mit Ihren Inhalten interagieren. Der Verhaltensbericht ist in acht Segmente unterteilt: Übersicht, Verhaltensfluss, Website-Content, Website-Geschwindigkeit, Website-Suche, Ereignisse, Publisher und Experimente.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="455" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-overview-1024x455.png" alt="Behavior Overview" class="wp-image-56009" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-overview-1024x455.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-overview-1024x455.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-overview-1024x455.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-overview-1024x455.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics</figcaption></figure> <p>Dieser Bericht bietet reichlich Gelegenheit zur Optimierung. Anhand dieses Berichts können Sie zum Beispiel feststellen, wo sich Ihre Besucher so uninteressiert fühlen, dass sie auf dem Weg im Funnel abspringen. Nutzen Sie <a href="https://vwo.com/de/insights/heatmaps/">Heatmaps</a> und <a href="https://vwo.com/de/insights/onpage-surveys/">On-Page-Umfragen</a>, um herauszufinden, warum sie abspringen, und optimieren Sie die Website-Elemente für bessere Conversions.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="528" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-flow-report-1024x528.png" alt="Behavior Flow Report" class="wp-image-56010" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-flow-report-1024x528.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-flow-report-1024x528.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-flow-report-1024x528.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-flow-report-1024x528.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Conversions" id="conversions" data-menu-id="conversions" style="text-align:left"><strong>Conversions</strong></h3> <p>Je nach Art Ihres Online-Geschäfts lassen sich die Conversions (Makro-Conversions) in zwei Kategorien einteilen: Verkauf oder Leads. In Google Analytics sind die Conversion-Berichte in drei Segmente unterteilt: Ziele, E-Commerce und Multi-Channel-Trichter.  </p> <p>Mithilfe des E-Commerce-Berichts, der Ihnen die am häufigsten verkauften Produkte (Topseller) und den damit erzielten Umsatz anzeigt, bewerten Sie die <a href="https://vwo.com/de/conversion-rate-optimization/">Möglichkeiten zur Verbesserung der aktuellen Conversion Rate</a> mithilfe <a href="https://vwo.com/de/platform/">effektiver CRO-Tools</a>. Tauchen Sie tief in die Daten ein, die Sie in GA gesammelt haben, entwickeln Sie Ideen und <a href="https://vwo.com/de/testing/">testen Sie, welche für Sie am besten funktioniert</a>. </p> <p>Wenn z. B. ein bestimmtes Kleidungsstück zu mehr Conversions führt, können Sie mehr über das Produkt herausfinden, um zu sehen, wie sich die Nutzer auf dieser Produktseite verhalten. Gibt es Abbrüche? Brechen sie den Bezahlvorgang ab? Wenn sie auf Ihrer Seite landen, haben sie bereits eine große Kaufabsicht. </p> <p>Sie können eine Kennzahl wie den Warenkorbabbruch optimieren, indem Sie <a href="https://vwo.com/de/engage/cart-abandonment-campaigns/">eine Kampagne zum Warenkorbabbruch</a> durchführen, um Ihre Kennziffern zu verbessern. Mit CRO-Tools wie <a href="https://vwo.com/de/insights/">VWO Insights</a>, die <a href="https://vwo.com/de/insights/session-recordings/">Session</a> Recordings und <a href="https://vwo.com/de/insights/onpage-surveys/">On-Page-Umfragen</a> anbieten, können Sie das Besucherverhalten beobachten.</p> <p></p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="519" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/ECommerce-overview-1024x519.png" alt="Ecommerce Overview" class="wp-image-56011" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/ECommerce-overview-1024x519.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/ECommerce-overview-1024x519.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/ECommerce-overview-1024x519.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/ECommerce-overview-1024x519.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics</figcaption></figure> <h2 class="wp-block-heading has-text-align-center"><a href="https://vwo.com/conversion-rate-optimization/#guide-download"><strong><em>Kostenlos herunterladen: Leitfaden zur Optimierung der Conversion Rate</em></strong></a></h2> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Fünf Berichte, die Ihnen helfen können, Ihre gewünschte Conversion Rate zu erreichen" id="fuenf-berichte-die-ihnen-helfen-koennen-ihre-gewuenschte-conversion-rate-zu-erreichen" data-menu-id="fuenf-berichte-die-ihnen-helfen-koennen-ihre-gewuenschte-conversion-rate-zu-erreichen" style="text-align:left"><strong>Fünf Berichte, die Ihnen helfen können, Ihre gewünschte Conversion Rate zu erreichen</strong></h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Landingpage Performance:" id="1-landingpage-performance" data-menu-id="1-landingpage-performance" style="text-align:left"><strong>1. Landingpage Performance:</strong></h3> <p>Sie finden diesen Verhaltensbericht unter Website-Inhalt. Dieser Bericht ist ein unverzichtbarer Bestandteil des Werkzeugkastens eines jeden CRO-Analysten. Die Erkenntnisse, die Sie hier finden, können leicht in Conversions umgewandelt werden, da er nicht funktionierende Seiten identifiziert, an denen gearbeitet werden sollte. Allerdings gibt es einen Haken! GA-Daten helfen Ihnen nur dabei, diese Seiten zu „identifizieren“. Was im gut oder schlecht gelaufen ist, sollte ebenfalls untersucht werden, wenn Sie Ihre Website für bessere Conversions optimieren möchten. Und genau dafür gibt es <a href="https://vwo.com/de/platform/">CRO-Tools</a>. </p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="501" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-site-report-1024x501.png" alt="Behavior Site Report" class="wp-image-56012" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-site-report-1024x501.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-site-report-1024x501.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-site-report-1024x501.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Behavior-site-report-1024x501.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Verhaltensdaten nach inhaltlichen Beiträgen:" id="2-verhaltensdaten-nach-inhaltlichen-beitraegen" data-menu-id="2-verhaltensdaten-nach-inhaltlichen-beitraegen" style="text-align:left"><strong>2. Verhaltensdaten nach inhaltlichen Beiträgen:</strong></h3> <p>Diesen Bericht finden Sie unter dem Segment „Alle Seiten“ des Website-Inhalts. Er gibt Ihnen Aufschluss darüber, welcher Blogbeitrag Ihnen viel Traffic bringt, aber keine Conversions. In diesem Bericht können Sie außerdem ein erweitertes Segment erstellen, um zu sehen, wie Ihre Blogbeiträge zu den Umsatzzielen Ihres Unternehmens beitragen.</p> <p>Erstellen Sie ein erweitertes Segment, um diese Informationen zu beschaffen, indem Sie die folgenden Schritte ausführen:</p> <ol class="wp-block-list"> <li>Kopieren Sie die URL der Seite, die Sie analysieren möchten.</li> <li>Klicken Sie auf <strong>+Segment hinzufügen</strong></li> <li>Suchen Sie „Bedingungen“ und „Sequenzen“ auf der linken Seite des Fensters.</li> <li>Richten Sie „Sequenz“ als „SCHRITT 1“ für die zu analysierende Seite ein.</li> <li>Richten Sie „Schritt 2“ mit Transaktionen pro Benutzer größer als 0 ein.</li> </ol> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="498" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-06-at-4.09.10-PM-1024x498.png" alt="Screenshot 2021 01 06 At 4 09 10 Pm" class="wp-image-56014" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-06-at-4.09.10-PM-1024x498.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-06-at-4.09.10-PM-1024x498.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-06-at-4.09.10-PM-1024x498.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2021-01-06-at-4.09.10-PM-1024x498.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <p>Mit all dem Traffic, den Sie auf Ihrer Website haben, bietet sich für Sie in Bezug auf CRO reichlich Gelegenheit, Ihre Conversions zu verbessern. Mithilfe von Tools wie VWO Insights, einem leicht verständlichen und visuell interaktiven Tool, können Sie herausfinden, warum sich Ihre Besucher, die keine Conversions erzielen, auf eine bestimmte Weise auf Ihrem Blogpost verhalten. Es könnte an einem nicht funktionierenden CTA auf Ihrer Landingpage liegen, den Sie nicht beachten. Oder sie zeigen sich nicht interessiert, weil es an visuellen Medien mangelt oder vielleicht sogar zu viele spamartige Bilder vorhanden sind! Doch das sind nur Hypothesen, die Sie testen müssen, bevor Sie Ihrem Bauchgefühl folgend eine Lösung finden.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Visualisierung des Zieltrichters:" id="3-visualisierung-des-zieltrichters" data-menu-id="3-visualisierung-des-zieltrichters" style="text-align:left"><strong>3. Visualisierung des Zieltrichters:</strong></h3> <p>Dies ist einer der wichtigsten Conversion-Berichte, die GA Ihnen für Ihr CRO-Programm bietet. Sie können analysieren, wie viel Traffic bei jedem Schritt Ihres Conversion-Funnels abfällt. Um zu verstehen und zu analysieren, warum sich dieser Traffic auf eine bestimmte Art und Weise verhält, können Sie mit CRO-Tools wie den <a href="https://vwo.com/de/insights/funnels/">Funnels von VWO insight</a> datenbasierte Entscheidungen treffen, um defekte Elemente Ihres Trichters zu optimieren. Sie finden diesen Bericht unter Conversions > Ziele > Trichter-Visualisierung.</p> <figure class="wp-block-image size-large"><img decoding="async" width="897" height="1024" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Goal-funnel-visualization-897x1024.png" alt="Goal Funnel Visualization" class="wp-image-56015" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Goal-funnel-visualization-897x1024.png 897w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Goal-funnel-visualization-897x1024.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Goal-funnel-visualization-897x1024.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Goal-funnel-visualization-897x1024.png?tr=w-375 375w" sizes="(max-width: 897px) 100vw, 897px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Horizontale Trichter:" id="4-horizontale-trichter" data-menu-id="4-horizontale-trichter" style="text-align:left"><strong>4. Horizontale Trichter:</strong></h3> <p>Wenn Sie einen erweiterten E-Commerce eingerichtet haben, finden Sie diese horizontalen Trichter unter Conversions > E-Commerce > Kaufverhalten. Mit wichtigen CRO-Tools wie <a href="https://vwo.com/de/insights/funnels/">VWO Funnels</a> können Sie viele datengestützte Erkenntnisse für Ihre CRO über mehrere Dimensionen wie Stadt, Geräte, Browser usw. nutzen. Bevor Sie diese Erkenntnisse umsetzen, können Sie einfach <a href="https://vwo.com/de/testing/ab-testing/">A/B-Tests</a> durchführen!</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="486" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/HOrizontal-funnels-report-1024x486.png" alt="Horizontal Funnels Report" class="wp-image-56016" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/HOrizontal-funnels-report-1024x486.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/HOrizontal-funnels-report-1024x486.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/HOrizontal-funnels-report-1024x486.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/HOrizontal-funnels-report-1024x486.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Conversions nach Browser und Betriebssystem" id="5-conversions-nach-browser-und-betriebssystem" data-menu-id="5-conversions-nach-browser-und-betriebssystem" style="text-align:left"><strong>5. Conversions nach Browser und Betriebssystem</strong></h3> <p>Browser- und Geräteberichte sind sehr hilfreich, um einfache Einblicke zu erhalten, die Ihnen mit den richtigen <a href="https://vwo.com/de/blog/cro-tools/">CRO-Tools</a> zu mehr Conversions verhelfen können. Anhand dieser Daten können Sie herausfinden, welcher Browser nicht zu nennenswerten Conversions führt, und dann können Sie durch Klicken auf denselben weiter aufschlüsseln, welche Version sich auf die gesamte <a href="https://vwo.com/glossary/conversion-rate/">Conversion Rate</a> auswirkt.</p> <p></p> <figure class="wp-block-image size-large is-resized"><img decoding="async" width="1024" height="487" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Conversion-report-by-OS-and-browser-1024x487.png" alt="Conversion Report By Os And Browser" class="wp-image-56018" style="width:840px;height:399px" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Conversion-report-by-OS-and-browser-1024x487.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Conversion-report-by-OS-and-browser-1024x487.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Conversion-report-by-OS-and-browser-1024x487.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Conversion-report-by-OS-and-browser-1024x487.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Image Source: Google Analytics</figcaption></figure> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="533" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/OS-and-browser-report-1024x533.png" alt="Os And Browser Report" class="wp-image-56020" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/OS-and-browser-report-1024x533.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/OS-and-browser-report-1024x533.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/OS-and-browser-report-1024x533.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/OS-and-browser-report-1024x533.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Bildquelle: Google Analytics<br></figcaption></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="So können Sie GA-Berichte in Ihrem CRO-Tool einrichten" id="so-koennen-sie-ga-berichte-in-ihrem-cro-tool-einrichten" data-menu-id="so-koennen-sie-ga-berichte-in-ihrem-cro-tool-einrichten" style="text-align:left"><strong>So können Sie GA-Berichte in Ihrem CRO-Tool einrichten</strong></h2> <p>Sie können diese Berichte einrichten, indem Sie GA in Ihre Experimentierwerkzeuge wie VWO integrieren, um das Beste aus Ihren CRO-Bemühungen herauszuholen. </p> <p>Wenn Sie beispielsweise den Inhalt Ihrer Landingpage optimieren, können Sie <a href="https://vwo.com/why-us/technology/integrations/">durch die Integration von VWO mit GA</a> die Daten Ihrer Website in GA für die von Ihnen für den Test erstellten Varianten anzeigen. Sie können auch Daten auf der Grundlage der in GA definierten Kennzahlen filtern. </p> <p>Das sollten Sie tun:</p> <ul class="wp-block-list"> <li><strong>Aktivieren Sie die GA-Integration in VWO</strong>: VWO bietet A/B-Testfunktionen. Sie können diese <a href="https://help.vwo.com/hc/en-us/articles/360033472894"> für einen neuen Test einsetzen, indem Sie die folgenden Schritte ausführen</a>:</li> </ul> <figure class="wp-block-image size-large"><img decoding="async" width="610" height="281" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Enable-intergration-in-VWO.png" alt="Enable Intergration In Vwo" class="wp-image-56022" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Enable-intergration-in-VWO.png 610w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Enable-intergration-in-VWO.png?tr=w-375 375w" sizes="(max-width: 610px) 100vw, 610px" /></figure> <p>Sie können GA auch für Ihre bestehenden Tests integrieren, indem Sie sich in Ihr VWO-Konto einloggen und den Test auswählen, mit dem Sie arbeiten möchten.</p> <figure class="wp-block-image size-large"><img decoding="async" width="620" height="554" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Smart-stats.png" alt="Smart Stats" class="wp-image-56024" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Smart-stats.png 620w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Smart-stats.png?tr=w-375 375w" sizes="(max-width: 620px) 100vw, 620px" /></figure> <p>Wenn Sie mehr als ein GA-Konto verwenden, können Sie das Konto-Präfix eingeben, das Sie in VWO integrieren möchten. Wenn Sie nur ein einziges Konto verwenden, sollten Sie das Feld leer lassen.</p> <ul class="wp-block-list"> <li><strong>Benutzerdefinierte Berichte erstellen</strong>: Benutzerdefinierte variable Slots werden für Besucherinformationen verwendet. Die VWO-GA-Integration verwendet diese Slots, um Informationen zu den Tests und Variationen zu senden, auf die Ihre Besucher zugreifen. Finden Sie <a href="https://help.vwo.com/hc/en-us/articles/360033472894">hier die Anleitung zur Einrichtung</a>.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Fazit" id="fazit" data-menu-id="fazit" style="text-align:left"><strong>Fazit</strong></h2> <p>Ein umfassendes Verständnis der Analyseberichte und der GA-Integration mit effektiven CRO-Tools ist das Grundrezept, um in Sachen CRO erfolgreich zu sein, allerdings mit Geduld. Mittels Tools wie Verhaltensanalysen und A/B-Tests können Sie anhand der gesammelten Daten auf einen Schatz an Erkenntnissen stoßen. Daraus ergeben sich wiederum umsetzbare, erprobte Ideen (im wahrsten Sinne des Wortes!) zur Steigerung der Conversions, was Ihnen wiederum mehr Einnahmen beschert. </p> <figure class="wp-block-image size-large"><a href="#request-demo"><img decoding="async" width="1024" height="536" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/REQUEST-DEMO-BANNER-FOR-CRO-ANALYTICS-1024x536.png" alt="Request Demo Banner For Cro Analytics" class="wp-image-56042" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/REQUEST-DEMO-BANNER-FOR-CRO-ANALYTICS-1024x536.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/REQUEST-DEMO-BANNER-FOR-CRO-ANALYTICS-1024x536.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/REQUEST-DEMO-BANNER-FOR-CRO-ANALYTICS-1024x536.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/REQUEST-DEMO-BANNER-FOR-CRO-ANALYTICS-1024x536.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <p></p> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/de/cro-analytics-beispiele/" data-title="CRO Analytics: Wie Analytics hilft, das CRO-Spiel zu meistern (mit Beispielen)" data-hashtags="" data-post-id="87673"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Weiterlesen</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/de/conversion-rate-optimization-de/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Conversion Rate Optimization </a> </div> </div>  <div class="Mt(60px)"> <div class="D(f) Ai(c)"> <div class="Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/de/author/leamarks/" class="M(0) Fz($font-size-18) Td(n) Fw(600) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Lea Marks</a> <small class="D(b) Fz($font-size-13)">Mehrsprachige Content-Autorin und Geschichtenerzählerin mit einer gewissen Vorliebe für die Geschichten, die Menschen zusammenbringen, egal wie weit sie auf einer Landkarte voneinander entfernt sind. Seitdem ich sprechen kann, habe ich dies in Spanisch, Deutsch, Englisch und Katalanisch getan und habe deshalb ein starkes Interesse an Linguistik und kreativem Übersetzen entwickelt. Wenn ich nicht gerade schreibe oder etwas übersetzte, lese ich, reise und bin gelegentlich als Schauspielerin unterwegs.</small> </div> </div> </div>  </div>  </article> </div>  <div class="Pos(st) W(225px) End(0) T(100px) D(n) D(b)--md"> <div class="D(f)--md Flw(w) Gp(10px) Mb(50px)"> <span class="W(100%) Tt(u) Fz($font-size-12) Fw(700) D(ib)"> Share </span> <a href="mailto:?subject=CRO%20Analytics%3A%20Wie%20Analytics%20hilft%2C%20das%20CRO-Spiel%20zu%20meistern%20%28mit%20Beispielen%29&body=https%3A%2F%2Fvwo.com%2Fblog%2Fde%2Fcro-analytics-beispiele%2F" class="Td(n) D(f) Ai(c) Jc(c) H(40px) W(40px) Bdrs(50%) C(inh) Bdw(1px) Bds(s) Bdc(inh) Bdc(inh):h C($color-purple):h" rel="nofollow noopener"> <svg width= "18" height= "14" ><use xlink:href="#icon-email"></use></svg></a> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fvwo.com%2Fblog%2Fde%2Fcro-analytics-beispiele%2F&title=CRO+Analytics%3A+Wie+Analytics+hilft%2C+das+CRO-Spiel+zu+meistern+%28mit+Beispielen%29" target="_blank" aria-label="Linkedin" class=" Td(n) D(f) Ai(c) Jc(c) H(40px) W(40px) Bdrs(50%) C(inh) Bdw(1px) Bds(s) Bdc(inh) Bdc(inh):h C($color-purple):h" rel="nofollow noopener"> <svg width= "18" height= "18" ><use xlink:href="#icon-linkedin-type2"></use></svg></a> <a href="https://twitter.com/share?url=https%3A%2F%2Fvwo.com%2Fblog%2Fde%2Fcro-analytics-beispiele%2F&text=CRO+Analytics%3A+Wie+Analytics+hilft%2C+das+CRO-Spiel+zu+meistern+%28mit+Beispielen%29%20-%20@vwo" target="_blank" aria-label="Twitter" class="Td(n) D(f) Ai(c) Jc(c) H(40px) W(40px) Bdrs(50%) C(inh) Bdw(1px) Bds(s) Bdc(inh) Bdc(inh):h C($color-purple):h" rel="nofollow noopener"><svg width= "20" height= "16" class= "Mt(3px)" ><use xlink:href="#icon-twitter-type2"></use></svg></a> </div> <div class="js-blog-like-post Bgc($color-grey-light) P(20px) Bdrststart(10px) Bdrsbstart(10px) Bdrs(4px) Op(0) V(h) Trsp($Op) Trsdu(0.5s)"> <div> <h5 class="Fz($font-size-12) Fw(700) Mt(0) Mb(20px) Lh($line-height-headings)">Verwandte Inhalte</h5> <div class="Bdbw(0):lc Bdbw(1px) Bdbs(da) Bdbc($color-grey) Pb(10px) Mb(10px) Lh(1) Pb(0):lc Mb(0):lc"> <p class="Mb(5px) Mt(0) Px(10px) Py(5px) D(if) Bgc($color-purple-dark) Bdrs(100px) C($color-white) Fz($font-size-10) Fw(700) Tt(u)">Leitfaden</p> <a href="https://vwo.com/de/conversion-rate-optimierung/" class="D(f) Ai(fs) Jc(sb) Fz($font-size-12) Fw(500) C($color-black-light-3) C($color-purple):h Td(n)"> <span class="D(ib) Mstart(5px) Lh($line-height-default)"> Conversion Rate Optimization <svg width= "10" height= "10" class= "Rotate(45deg)" ><use xlink:href="#icon-arrow-right-type2"></use></svg> </span> </a> </div> </div> </div> </div> </div> </div>  <div class="container Py(80px) Pb(50px) Bdt($border-bottom-grey) Lts(0) "><h5 class="Fz($font-size-36)--md Fz($font-size-30) Fw(800) Ta(c) Mt(0) Mb(40px)">More from VWO</h5> <div class="D(f) Flw(w) Mx(-10px)"> <div class="W(4/12)--md W(6/12)--sm W(100%) Fxs(0) Pend(20px)--xs Pb(30px) Bxz(bb)" id="post-76067"> <div class="Bdw(1px) Bdrs(3px) Bds(s) Bdc($color-grey-1) D(f) Fxd(c) H(100%) Pos(r) post-tile Bxsh($box-shadow-black):h Trsp(a) Trsdu(0.5s) TranslateY(-5px):h"> <div class="Pos(r) Ov(h) H(190px) Fxs(0)"> <img class="D(b) Miw(100%) Mt(-30px)" src="https://static.wingify.com/gcp/uploads/sites/3/2022/10/Feature-image_Buyer-Personas_-the-key-to-a-better-website-experience.png?tr=h-600" alt="Buyer Personas: der Schlüssel zu einem besseren Website-Erlebnis" srcset ="https://static.wingify.com/gcp/uploads/sites/3/2022/10/Feature-image_Buyer-Personas_-the-key-to-a-better-website-experience.png?tr=h-600 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/10/Feature-image_Buyer-Personas_-the-key-to-a-better-website-experience.png?tr=h-1200 2x"/> </div> <div class="D(f) Fxd(c) Jc(sb) P(30px) H(100%)"> <div class="Mb(30px)"> <h2 class="M(0) Fz($font-size-22) Fw(700)"><a href="https://vwo.com/blog/de/buyer-personas/" class="Td(n) C(inh) D(ib) post-tile:h_C($color-purple)">Buyer Personas: der Schlüssel zu einem besseren Website-Erlebnis</a></h2> <div class="Fz($font-size-16) C($color-grey-light-1)"> <p>Das Konzept der Buyer Persona ist von entscheidender Bedeutung für die Optimierung Ihrer Website. Denn…</p> </div> <a href="https://vwo.com/blog/de/buyer-personas/" class="pink-common-link "> <span>Mehr lesen</span> </a> </div> <div class="Fz(12px) C($color-blue-dark-1)"> <div class="D(f) Ai(c)"> <div class="Lh(n) Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "30" height= "30" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <p class="M(0)"> Lea Marks</p> <small class="C($color-grey-dark) Fz(11px)">11 Min. Lesezeit</small> </div> </div> </div> </div> </div> </div>  <div class="W(4/12)--md W(6/12)--sm W(100%) Fxs(0) Pend(20px)--xs Pb(30px) Bxz(bb)" id="post-73378"> <div class="Bdw(1px) Bdrs(3px) Bds(s) Bdc($color-grey-1) D(f) Fxd(c) H(100%) Pos(r) post-tile Bxsh($box-shadow-black):h Trsp(a) Trsdu(0.5s) TranslateY(-5px):h"> <div class="Pos(r) Ov(h) H(190px) Fxs(0)"> <img class="D(b) Miw(100%) Mt(-30px)" src="https://static.wingify.com/gcp/uploads/sites/3/2020/04/Feature-image_Landing-Page-Testing-A-Guide-To-Bring-You-To-Speed-1.png?tr=h-600" alt="Landingpage-Testing: Dieser Leitfaden bringt Sie auf den neuesten Stand" srcset ="https://static.wingify.com/gcp/uploads/sites/3/2020/04/Feature-image_Landing-Page-Testing-A-Guide-To-Bring-You-To-Speed-1.png?tr=h-600 1x, https://static.wingify.com/gcp/uploads/sites/3/2020/04/Feature-image_Landing-Page-Testing-A-Guide-To-Bring-You-To-Speed-1.png?tr=h-1200 2x"/> </div> <div class="D(f) Fxd(c) Jc(sb) P(30px) H(100%)"> <div class="Mb(30px)"> <h2 class="M(0) Fz($font-size-22) Fw(700)"><a href="https://vwo.com/blog/de/landing-page-testing/" class="Td(n) C(inh) D(ib) post-tile:h_C($color-purple)">Landingpage-Testing: Dieser Leitfaden bringt Sie auf den neuesten Stand</a></h2> <div class="Fz($font-size-16) C($color-grey-light-1)"> <p>Landingpages sind so etwas wie Elevator Pitches. Eine Landingpage ist wie ein Elevator Pitch: Sie…</p> </div> <a href="https://vwo.com/blog/de/landing-page-testing/" class="pink-common-link "> <span>Mehr lesen</span> </a> </div> <div class="Fz(12px) C($color-blue-dark-1)"> <div class="D(f) Ai(c)"> <div class="Lh(n) Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "30" height= "30" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <p class="M(0)"> Lea Marks</p> <small class="C($color-grey-dark) Fz(11px)">14 Min. Lesezeit</small> </div> </div> </div> </div> </div> </div>  <div class="W(4/12)--md W(6/12)--sm W(100%) Fxs(0) Pend(20px)--xs Pb(30px) Bxz(bb)" id="post-78911"> <div class="Bdw(1px) Bdrs(3px) Bds(s) Bdc($color-grey-1) D(f) Fxd(c) H(100%) Pos(r) post-tile Bxsh($box-shadow-black):h Trsp(a) Trsdu(0.5s) TranslateY(-5px):h"> <div class="Pos(r) Ov(h) H(190px) Fxs(0)"> <img class="D(b) Miw(100%) Mt(-30px)" src="https://static.wingify.com/gcp/uploads/sites/3/2023/04/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos.png?tr=h-600" alt="E-Commerce-Produktseiten: Must-Haves und No-Gos" srcset ="https://static.wingify.com/gcp/uploads/sites/3/2023/04/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos.png?tr=h-600 1x, https://static.wingify.com/gcp/uploads/sites/3/2023/04/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos.png?tr=h-1200 2x"/> </div> <div class="D(f) Fxd(c) Jc(sb) P(30px) H(100%)"> <div class="Mb(30px)"> <h2 class="M(0) Fz($font-size-22) Fw(700)"><a href="https://vwo.com/blog/de/e-commerce-produktseiten/" class="Td(n) C(inh) D(ib) post-tile:h_C($color-purple)">E-Commerce-Produktseiten: Must-Haves und No-Gos</a></h2> <div class="Fz($font-size-16) C($color-grey-light-1)"> <p>Produktseiten sind im E-Commerce das A und O. 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Lesezeit</small> </div> </div> </div> </div> </div> </div> </div></div><section class="cta-blue-section Bgc($color-purple-1)"> <div class="Py(90px)--md Py(70px) Maw(1200px) Mx(a) Px(20px)"> <div class="Ta(c) C($color-white)"> <h2 class="Mt(0) Fz($font-size-36)--md Fz($font-size-30) Fw(800) Lh($line-height-big-headings)"> Deliver great experiences. Grow faster, starting today. </h2> <div class="Ta(c) D(f) Jc(c) Fld(r)--sm Fld(c) Gp(20px)"> <button type="button" data-modal="modal-free-trial" class="D(ib)--md D(n) W(100%) W(a)--xs button"> Start Free Trial </button> <a href="https://vwo.com/de/free-trial/" class="D(n)--md D(ib) W(100%) W(a)--sm button"> Start Free Trial </a> <button type="button" data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--line button--line-white"> Request a Demo </button> <a href="https://vwo.com/de/demo/" class="D(n)--md D(ib) W(100%) W(a)--sm button button--line button--line-white"> Request a Demo </a> </div> </div> </div> </section>   <div data-exit-intent data-exit-intent-uid="87673" class="js-modal Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) Z(9) Ta(c) Pt(80px)" id="live-blog-exit-intent" tabindex="-1" role="dialog" aria-labelledby="live-blog-exit-intent"> <div class="js-guide-mask js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black) 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href="https://vwo.com/de/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Nutzungsbedingungen </a> von VWO zu </label> </div> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> </div> </div> <input type="hidden" value="" name="trialDuration" data-qa="inline--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="inline--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="inline--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="inline--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="inline--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="inline-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="inline-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="inline-utm-campaign"/> <input 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Alle Rechte vorbehalten<br class="D(n)--md D(b)"> <span class="D(ib)--md D(n)">|</span> <a href="https://vwo.com/de/terms/" class="Td(n) C(#5d616a)">Terms</a> <span>| </span> <a href="https://vwo.com/de/security/" class="Td(n) C(#5d616a)">Security</a> <span>|</span> <a href="https://vwo.com/de/privacy-policy/" class="Td(n) C(#5d616a)">Privacy</a> <span>|</span> <a href="https://vwo.com/conduct/" class="Td(n) C(#5d616a)">Code of Conduct</a> <span>|</span> <a href="https://vwo.com/de/opt-out/" class="Td(n) C(#5d616a)">Opt-out</a> <span>|</span> <a href="https://vwo.com/blog/product-newsletter/" class="Td(n) C(#5d616a)">Newsletter Archive</a> </p> </div> <a href="https://wingify.com"> <img alt="Wingify Logo" src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/logo_wingify.svg" width="94" height="28"> </a> </div> </div> </footer> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Lass uns reden</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Sprechen Sie mit einem Vertriebsmitarbeiter</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">Weltweit</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">Sie können uns auch eine E-Mail an <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a> senden</div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Kontakt aufnahmen</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">Vorname: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="Vorname" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültiger Vorname</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Nachname: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Nachname" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültiger Nachname</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Geschäftliche E-Mail: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@ihrefirma.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige E-Mail</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Telefonnummer: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige Telefonnummer</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Art der Anfrage: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Verkaufsanfrage</option> <option value="technical-support">Technischer Support</option> <option value="other">Andere</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige Auswahlanfrage</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Ihre Nachricht: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige Nachricht</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-954cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-954cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Ich stimme der <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/de/privacy-policy/" target="_blank">Datenschutzerklärung </a> und den <a href="https://vwo.com/de/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Nutzungsbedingungen </a> von VWO zu </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Absenden</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Vielen Dank, dass Sie uns geschrieben haben!</h5> <p class="Fz($font-size-16)"> Einer unserer Vertreter wird sich in Kürze mit Ihnen in Verbindung setzen. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div class="js-modal modal-as-page_Pt(70px) modal-as-page_Pt(100px)--md Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) Z(10) Ta(c)" id="modal-free-trial" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-free-trial"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) modal-as-page_My(0) My(50px)--sm Mx(a) Bgc($color-white) D(b)--sm D(f) Fld(c) Ai(c) Jc(c) Ta(start) Bxsh($box-shadow-navigation-bottom) Maw(95%)--sm W(600px)--md W(100%) H(a)--sm H(100%) Bdrs(3px)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div> <div class="P(40px) Mih(450px) Bxz(bb) D(f) Fld(c) Jc(c)"> <div> <div class="D(n)--sm Ta(c) Mb(30px)"> <a href="https://vwo.com/de/" title="VWO Logo" class="D(ib)"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt="VWO Logo" width="107" height="36" class="Va(m)"/> </a> </div> <div class="js-free-trial-form-step1-container js-step1-container"> <div class="Ta(c) Mb(40px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-30)--xs Fz($font-size-20)" aria-level="2"> Melden Sie sich für eine vollständige Testversion an </h4> <p class="js-description M(0) Fz($font-size-12)"> <span class="js-ft-duration">30</span> Tage kostenlos. Keine Kreditkarte erforderlich. </p> </div> <form class="js_form_step1 submission-success_D(n) " id="modal-free-trial-signup-form-step1" method="post" action="/wp-json/action/start-free-trial" data-formtype="free-trial-step1" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-submit" data-event-on-error="modal-free-trial-error" data-event-on-success="modal-free-trial-success" data-qa="modal-su-form" data-mkfid="1021"> <div class="Mb(5px)"> <label for="modal-v1-step1-email" class="Fz(13px) Fw(600) Tt(n)">Geschäftliche E-Mail </label> <input class="W(100%) Py(14px) input-text" placeholder="name@ihrefirma.com" type="email" id="modal-v1-step1-email" name="email" data-qa="modal-su-step1-v1-email" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige E-Mail</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-42cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-42cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Ich stimme der <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/de/privacy-policy/" target="_blank">Datenschutzerklärung </a> und den <a href="https://vwo.com/de/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Nutzungsbedingungen </a> von VWO zu </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">Jetzt anfangen</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Richten Sie Ihr Passwort ein, um loszulegen </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Geschäftliche E-Mail <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@ihrefirma.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige E-Mail</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">Vorname <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Vorname" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültiger Vorname</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Nachname <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Nachname" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültiger Nachname</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Telefonnummer <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige Telefonnummer</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Passwort <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Passwort</div> </div> <div class="Mb(15px)"> <h4 class="Fz($font-size-13) Fw(500) Tt(n) Mb(8px) Mt(0)"> Was möchten Sie optimieren?* </h4> <div class="js-product-checkboxes D(f) Flw(w) Gp(20px)--md"> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Website"> <span class="Fz($font-size-13) Fw(500)">🌐 Webseiten</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Mobile app"> <span class="Fz($font-size-13) Fw(500)">📱 Mobile Apps</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Feature Releases"> <span class="Fz($font-size-13) Fw(500)">🚀 Feature-Releases</span> </label> </div> </div> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ein Wert für dieses Feld ist erforderlich.</div> </div> <div class="Mb(30px)"> <h4 class="Fz($font-size-13) Fw(500) D(ib) Mb(8px) Mt(0)"> Wählen Sie die Funktionen, die Sie erkunden möchten </h4> <div> <div class="D(f) Flw(w)"> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Analyze visitor behavior"> Besucherverhalten analysieren </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Design and run experiments"> Experimente entwerfen und durchführen </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Personalize visitor experiences"> Besuchererlebnisse personalisieren </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Rollout and rollback features"> Rollout- und Rollback-Funktionen </label> </div> </div> </div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-131cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-131cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Ich stimme der <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/de/privacy-policy/" target="_blank">Datenschutzerklärung </a> und den <a href="https://vwo.com/de/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Nutzungsbedingungen </a> von VWO zu </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Benutzerkonto erstellen</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO richtet Ihr Konto ein</span> </div> <div class="Ta(c) Mt(10px)">Wir haben eine Nachricht an <span class = "nls_protected C($color-blue) js-post-form-user-email">yourmail@domain.com </span> mit Anweisungen zur Überprüfung Ihres Kontos gesendet.</div> </div> <div> <div class="Fw(700) My(10px)">Kannst du die Mail nicht finden?</div> <div>Überprüfen Sie Ihre Spam-, Junk- oder sekundären Posteingänge.</div> <div>Kannst du es immer noch nicht finden? Lassen Sie es uns unter <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com </a> wissen</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Genial! Ihr Meeting ist für <span class="js-meeting-date Fw(600)"></span> um <span class="js-meeting-time Fw(600)"></span> bestätigt </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Danke Sie, <span class="js-demo-final-screen-username"></span> dass Ihre Details geteilt haben. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) Mx(a) My(20px) Pos(s) W(100%)" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(25px)"> <h4 class="Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hallo 👋Lassen Sie uns Ihre Demo planen </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">Als erstes, erzählen Sie uns ein bisschen über sich </p> </div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">Vorname* </label> <input class="W(100%) input-text input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültiger Vorname</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Nachname* </label> <input class="W(100%) input-text input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültiger Nachname</div> </div> </div> <div class="Mb(15px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Geschäftliche E-Mail* </label> <input class="W(100%) input-text input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige E-Mail</div> </div> <div class="Mb(15px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Telefonnummer* </label> <input class="W(100%) input-text input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ungültige Telefonnummer</div> </div> <div class="Mb(15px)"> <h4 class="Fz($font-size-13) Fw(500) Tt(n) Mb(8px) Mt(0)"> Was möchten Sie optimieren?* </h4> <div class="js-product-checkboxes Mb(5px) D(f) Flw(w) Gp(20px)--md"> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Website"> <span class="Fz($font-size-13) Fw(500)">🌐 Webseiten</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Mobile app"> <span class="Fz($font-size-13) Fw(500)">📱 Mobile Apps</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Feature Releases"> <span class="Fz($font-size-13) Fw(500)">🚀 Feature-Releases</span> </label> </div> </div> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Ein Wert für dieses Feld ist erforderlich.</div> </div> <div class="Mb(30px)"> <h4 class="Fz($font-size-13) Fw(500) D(ib) Mb(8px) Mt(0)"> Wählen Sie die Funktionen, die Sie erkunden möchten </h4> <div> <div class="D(f) Flw(w)"> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Analyze visitor behavior"> Besucherverhalten analysieren </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Design and run experiments"> Experimente entwerfen und durchführen </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Personalize visitor experiences"> Besuchererlebnisse personalisieren </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Rollout and rollback features"> Rollout- und Rollback-Funktionen </label> </div> </div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-297cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-297cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Ich stimme der <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/de/privacy-policy/" target="_blank">Datenschutzerklärung </a> und den <a href="https://vwo.com/de/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Nutzungsbedingungen </a> von VWO zu </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Demo anfordern</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Bestätigen </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">Später festlegen</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> Obwohl unsere Demo, die gesamte VWO-Plattform umfasst, geben Sie uns bitte einige Details, damit wir <b>die Demo für Sie personalisieren</b> können. </h2> </div> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Welche dieser Optionen trifft auf Sie zu? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> Ich bin Anfänger in der Verwendung von Optimierungs- und Experimentier-Produkten. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> Ich habe andere Optimierungs- und Experimentier-Produkte verwendet. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> Ich habe VWO in der Vergangenheit verwendet und kenne die Plattform gut. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Fortfahren</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Auslassen</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Zurück </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Bitte teilen Sie mit uns die Use-Cases, Ziele oder Bedürfnisse, die Sie zu lösen versuchen. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-submit">Fortfahren</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Auslassen</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Zurück </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Bitte geben Sie die URL Ihrer Website oder App ein. </h3> <p class="M(0) C(#333333)"> Wir werden eine Demo für diese spezifische Website oder App vorbereiten. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Web-URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> App-URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Fertig</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> Ich kann es kaum erwarten, Sie am <span class="js-meeting-date Fw(600)"></span> um <span class="js-meeting-time Fw(600)"></span> zu treffen </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, vielen Dank für die Details. Ihr VWO-Vertreter wird sich in Kürze mit Ihnen in Verbindung setzen, um einen Termin für diese Demo zu vereinbaren. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Wir sind zufrieden und froh, dass wir uns für VWO entschieden haben. Wir erhalten den ROI aus unseren Experimenten. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO war bei unserer Optimierungs-Strategie so hilfreich. Die Testmöglichkeiten sind endlos und sie haben es uns ermöglicht, mehrere Tests gleichzeitig zu identifizieren, einzurichten und durchzuführen. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Als Projektmanager für unseren Experimentierprozess finde ich es toll, wie die Funktionalität von VWO es uns ermöglicht, schnell loszulegen, uns aber auch die Flexibilität gibt, unsere Tests komplexer zu gestalten. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Sie brauchen keinen Hintergrund in Website-Development, um VWO zu benutzen. Das VWO-Support-Team ist großartig </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Vertrauen von Tausenden führender Marken </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Genial! 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